Diary of A Wimpy Kid® book series star Greg Heffley joins the 90th Anniversary Macy’s Thanksgiving Day Parade®

NEW YORK, 2016-Oct-30 — /EPR Retail News/ — This Thanksgiving, a pop culture phenomenon returns to take flight as a new character helium balloon in the 90th Anniversary Macy’s (NYSE:M) Thanksgiving Day Parade®! Greg Heffley, the “journal” keeping star of the No. 1 bestselling Diary of A Wimpy Kid® book series that now has 180 million […]

Krazy Glue® launches its first-ever float in the 2016 Macy’s Thanksgiving Day Parade®

Krazy Glue® launches its first-ever float in the 2016 Macy’s Thanksgiving Day Parade®   NEW YORK & ATLANTA, 2016-Oct-23 — /EPR Retail News/ — Upside down cars, teetering towers of chairs, furniture glued to the ceiling and other extraordinary demonstrations of the Krazy Glue brand’s strong adhesive ability will come to life aboard the new Krazy […]

Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®

NEW YORK, 2016-Oct-04 — /EPR Retail News/ — For the past decade, Redwood City-based Balsam Hill has been spreading Christmas cheer to families around the world with its highly-realistic artificial Christmas trees and holiday décor. To celebrate its 10th anniversary, Balsam Hill is partnering with Macy’s (NYSE:M) to debut “Deck The Halls,” a wondrous float bringing […]

4th of July Fireworks: Macy’s to celebrate Independence Day with an unparalleled display of color, shapes, light and sound

The Nation’s Largest Display of Independence Day Firepower Returns to Celebrate America’s Birthday Live fromNew York City Macy’s Fireworks will ignite the skyline in Macy’s largest display in more than a decade covering two locations on the East River NEW YORK, 2016-Jun-17 — /EPR Retail News/ — On Monday, July 4, the nation’s largest patriotic […]

King’s Hawaiian float to showcase Hawaii’s natural landscapes during 90th Anniversary Macy’s Thanksgiving Day Parade® this November

A King’s Hawaiian float depicting Hawaii’s landscapes, food and culture will debut in the 2016 Macy’s Thanksgiving Day Parade NEW YORK & HONOLULU, 2016-Jun-17 — /EPR Retail News/ — Sharing the Aloha Spirit with the rest of the world is one of Hawaii’s most beloved traditions. This November, King’s Hawaiian®, the Hawaiian foods company founded inHilo, […]

Macy’s to showcase PEANUTS® collectible plush and exclusive themed merchandise this holiday

This holiday season, Macy’s celebrates PEANUTS as the retailer partners with the iconic entertainment brand in celebration of its 65th anniversary and the 50th anniversary of the holiday classic, “A Charlie Brown Christmas” NEW YORK, 2015-10-28 — /EPR Retail News/ — This November, the PEANUTS® gang takes center stage at Macy’s (NYSE:M) for the holiday […]

Ice Age’s Scrat celebrates his debut as a giant character balloon in the 89th Annual Macy’s Thanksgiving Day Parade®

New giant character balloon celebrates next summer’s animated motion picture event “Ice Age: Collision Course,” from 20th Century Fox and Blue Sky Studios NEW YORK, 2015-10-23 — /EPR Retail News/ — The world’s most beloved acorn-loving movie star is having the best National Nut Day ever, as Ice Age’s Scrat celebrates his debut as a giant character […]

Sinclair Oil “Dino” returns to the 89th Macy’s Thanksgiving Day Parade

NEW YORK & SALT LAKE CITY, 2015-8-19— /EPR Retail News/ — This Thanksgiving will be positively pre-historic as the legendary Sinclair Oil “Dino” returns to the 89th Macy’s (NYSE:M) Thanksgiving Day Parade. On Thursday, Nov. 26, Sinclair Oil Corporation’s magnificent mascot will be transformed into a 77-foot long balloon giant, ready to take flight in […]