Diary of A Wimpy Kid® book series star Greg Heffley joins the 90th Anniversary Macy’s Thanksgiving Day Parade®

NEW YORK, 2016-Oct-30 — /EPR Retail News/ — This Thanksgiving, a pop culture phenomenon returns to take flight as a new character helium balloon in the 90th Anniversary Macy’s (NYSE:M) Thanksgiving Day Parade®! Greg Heffley, the “journal” keeping star of the No. 1 bestselling Diary of A Wimpy Kid® book series that now has 180 million copies in print globally, as well as the 20th Century Fox film series, is set to delight legions of fans worldwide during the holiday procession. On Thursday, Nov. 24, more than 3.5 million spectators and more than 50 million television viewers will marvel as the newly colorful Greg Heffley takes a tumble down the route for his first chilly flight down the streets of New York City. Accompanying his famed protagonist will be award-winning author Jeff Kinney, who is expected to help guide the new balloon down the streets of Manhattan during a stop on his global tour in support of the new book.

The new Diary of A Wimpy Kid balloon is an extraordinarily colorful and animated take on everyone’s favorite “journal” writer,” said Amy Kule, executive producer of Macy’s Thanksgiving DayParade. “In keeping with his trademark clumsy nature, Greg Heffley will clutch his most prized possession as he slips on the wintery ice down the entire Macy’s Parade route, and tumbles once again into the hearts of millions of spectators in New York and across the country.”

Transformed to more closely resemble Greg’s colorful new look as illustrated in the latest Diary of A Wimpy Kid books, Greg is ready for the winter decked out in red snow boots, blue puffer coat, red ear muffs and a green/yellow striped scarf. While he may be bundled up for the Thanksgiving Day weather, the new balloon will see Greg clumsily taking a tumble down the route with his arm outstretched to break his fall, surely having slipped on an icy surface because he had his nose buried in his “Diary”…oops, journal! Commenting on the colorful and energetic new balloon design Jeff Kinney, author and illustrator said, “As a creator, this will be a huge day because I started with a pencil sketch and we tried lots of different ideas. For the new balloon, we wanted to do something really different and dramatic.” The vibrant new take on this classic Parade balloon star measures, 62-feet long, 32-feet wide and is 62-feet tall, a balloon behemoth sure to delight millions of fans. Kinney added, “It’s extremely exhilarating to see it come to life.” The original balloon, modeled after the black and white version of Greg, debuted in the Macy’s Parade in 2010 and flew until last year.

Celebrating the upcoming release of Double Down, the multiple-award winning Diary of A Wimpy Kid series continues to conquer the publishing world. In addition to the books, Greg stars in his own live action film series with the fourth 20th Century Fox movie “Diary of A Wimpy Kid: The Long Haul” currently in production and set for a May 2017 theatrical release. Diary of A Wimpy Kid: Double Down, the eleventh book in the series, is set for domestic release by Amulet Books, an imprint of ABRAMS The Art of Books, as well as worldwide publication on Nov. 1, and will see author Jeff Kinney embark on a global tour to meet tens of thousands of fans at 20 stops in three continents.

The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon in all time zones.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Diary of A Wimpy Kid/Amulet Books, an imprint of ABRAMS The Art of Books:

The first-ever theatrical adaptation of Diary of a Wimpy Kid was staged by the prestigious Children’s Theatre Company in Minneapolis from April to June 2016. It earned rave critical reviews and had sold-out shows. Three movies based on the book series have grossed more than $250 million. Production of a fourth movie, based on The Long Haul, was recently announced, and it is scheduled to hit theaters in May 2017. Jeff Kinney has won six Nickelodeon Kids’ Choice Awards and two Children’s Choice Book Awards. Books in the series have won numerous awards that were voted on by students and teachers around the globe.

Kinney’s work has been widely praised for its ability to turn reluctant readers on to books. Published in 2007, the first Diary of a Wimpy Kid book was an instant bestseller, and just a year later, more than 100,000 copies were in print in the United States alone. The Diary of a Wimpy Kid series is a fixture on the USA TODAY, Wall Street Journal,Publishers Weekly, and Indie Bound bestseller lists. It has remained on the New York Times bestseller list since the publication of the first book and through the release of Book 10 for more than 497 weeks total, and for more than 393 weeks on the series list. Wimpy Kid books have been sold in more than 61 editions in 52 languages and appear on bestseller lists around the world. There are now more than 180 million books in the series in print around the globe.

Contact:

Macy’s Thanksgiving Day Parade:
Orlando Veras
646-429-7450
Orlando.Veras@macys.com

Christine Olver
646-429-5713
Christine.Olver@macys.com

ABRAMS The Art of Books:
Jason Wells
212-229-8826
JWells@abramsbooks.com

Source: Macy’s

Krazy Glue® launches its first-ever float in the 2016 Macy’s Thanksgiving Day Parade®

Krazy Glue® launches its first-ever float in the 2016 Macy’s Thanksgiving Day Parade®
Krazy Glue® launches its first-ever float in the 2016 Macy’s Thanksgiving Day Parade®

 

NEW YORK & ATLANTA, 2016-Oct-23 — /EPR Retail News/ — Upside down cars, teetering towers of chairs, furniture glued to the ceiling and other extraordinary demonstrations of the Krazy Glue brand’s strong adhesive ability will come to life aboard the new Krazy Glue float in the 2016 Macy’s Thanksgiving Day Parade®. Krazy Glue is partnering with Macy’s (NYSE:M) to send the “Fun House” float down the streets of New York City as millions marvel at the outrageous display of kraziness.

“Krazy Glue is an instant solution and the only super glue that allows consumers to create ‘krazy’ things. Macy’s has been a fantastic partner in bringing the brand’s remarkable ability to glue things together to life with the Fun House float,” said Victor Misawa, senior vice president of marketing, Writing & Creative Expression, Newell Brands. “We’re thrilled to debut our fun and ‘krazy’ float during the landmark 90th anniversary of the Macy’sThanksgiving Day Parade.”

The Fun House float will stand more than three stories tall and will be a manifestation of the unbelievable things that are possible with Krazy Glue. Inside the fun house, the main room will rock back and forth while a chandelier, piano, tables and chairs are glued to the walls and ceiling. Outside, life-sized cars attached by their roofs, piles of dishes stacked to unbelievable heights, and a tower of chairs glued together at odd angles will wow spectators. Escorting the float will be a party of carnival performers, including a strong man lifting a colossal weight over his head, acrobats demonstrating impossible gymnastic feats, and street artists balancing enormously tall stacks of plates and hats.

“For 90 years, the Macy’s Parade has entertained millions with spectacles of grandeur. The Krazy Glue float offers an extension of that theme in a fun, offbeat and unexpected way,” said Amy Kule, executive producer of the Macy’s Thanksgiving Day Parade. “The Krazy Glue team has been a great partner in designing this wacky float, and we’re thrilled to bring a little bit of ‘krazy’ to the Parade in 2016.”

The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, from 9 a.m. to noon in all time zones on Thursday, Nov. 24, 2016.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Krazy Glue:

Krazy Glue® is a super-strong, fast-drying adhesive solution that can hold up to 2,000 lbs. per square inch. Krazy Glue is an instant, strong solution for all needs around the house. With a wide assortment of instant adhesives for multiple applications and an all-purpose formula that bonds to a wide variety of surfaces, including ceramic, plastic, wood, porcelain, metal, leather, rubber, vinyl, and more, only Krazy Glue allows consumers to do anything krazy! Krazy Glue (www.krazyglue.com) is part of Newell Brand’s global portfolio of brands.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. This press release and additional information about Newell Brands are available on the company’s website, www.newellbrands.com.

Media Relations:

Orlando Veras
646-429-7450
orlando.veras@macys.com

Christine Olver
646-429-5713
christine.olver@macys.com

Krazy Glue
Caitlin Watkins
470-328-9601
Caitlin.Watkins@newellco.com

Source: Macy’s

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Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®

NEW YORK, 2016-Oct-04 — /EPR Retail News/ — For the past decade, Redwood City-based Balsam Hill has been spreading Christmas cheer to families around the world with its highly-realistic artificial Christmas trees and holiday décor. To celebrate its 10th anniversary, Balsam Hill is partnering with Macy’s (NYSE:M) to debut “Deck The Halls,” a wondrous float bringing the magic of Christmas to life in the 90th Anniversary Macy’s Thanksgiving Day Parade®. For more than 3.5 million spectators and more than 50 million viewers nationwide, the Macy’s Parade signifies the beginning of the holiday season and Balsam Hill is pleased to be part of such a long-standing tradition. As part of the 10-year celebration, Balsam Hill is giving away a trip for four to New York City to attend the Parade and witness the float make its debut.

“Since our inception, it was our intention to be a long-standing holiday tradition that families around the world welcome into their home. After a decade, we can now realize that dream and join the float family of one of our world’s most beloved holiday traditions that millions welcome into their home, as they tune in to watch the Macy’s Thanksgiving DayParade,” said Thomas Harman, CEO of Balsam Brands.

“What people are going to see coming down the parade route on Thanksgiving is an exceptional float. It is perfect for the Macy’s Thanksgiving Day Parade,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. She added, “Balsam Hill, to me, is about family celebration – and this is a family celebration … Balsam Hill tells that story.”

Standing more than 30 feet tall, Balsam Hill’s “Deck The Halls” will embody all that is Christmas – from toys and decorated trees to entertainment and joy. Modeled after the traditional wooden pyramid, each of the three levels are hand-carved and hand-painted by the Macy’s Parade Studio to encapsulate different aspects of the holiday season enjoyed around the world. “Knowing who Balsam Hill was, for us, we immediately zeroed in on authenticity. We wanted things to have that kind of detail and overall beauty,” said John Piper, vice president of Macy’s Parade Studio. He added, “This one was just a real work of joy and love for us.”

At the base of the float, multiple Balsam Hill trees will be adorned with stunning decorations in different styles to showcase a host of family traditions. Whimsical, larger-than-life ornaments, toys and a snowman help capture the magic and joy of Christmas. The centerpiece of the float is a stunning carousel that will spin as it is ridden by children dressed in snowy winter wonderland-inspired costumes. To complete the scene, a special performer will delight audiences as the float makes its way down the Parade route and into millions of homes this Thanksgiving. To enter to win a trip to New York City to attend the 90th Anniversary Macy’s Thanksgiving Day Parade, and for rules and regulations, please visit BalsamHill.com.

The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon in all time zones.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit http://www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Balsam Hill:

Founded ten years ago in Redwood City, Calif., Balsam Hill is committed to creating the best Christmas trees on the market. Founder Thomas Harman was inspired to start Balsam Hill by a family member who was allergic to live trees but wanted to create a festive atmosphere in his home during the holidays. When Thomas’ search for a lifelike artificial Christmas tree came up empty-handed, our mission was born to develop the most realistic and luxurious artificial trees. To accomplish this mission, our designers carefully craft trees to mimic nature using site visits and cuttings from live trees as a guide. Balsam Hill holds several patented and trademarked technology that brings the holidays to life including ultra-realistic True Needle™ branches, unique Color+Clear™ or Candlelight™ LED lights, and innovative Flip Tree™ technology. For more information visit the company’s website at http://www.balsamhill.com/.

Macy’s Media Relations:
Orlando Veras
646-429-7450
orlando.veras@macys.com

Christine Olver
646-429-5713
christine.olver@macys.com

Balsam Hill
Jennifer Faulkner
415-420-1001
media@balsamhill.com

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Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®
Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®

 

Source: Macy’s

4th of July Fireworks: Macy’s to celebrate Independence Day with an unparalleled display of color, shapes, light and sound

  • The Nation’s Largest Display of Independence Day Firepower Returns to Celebrate America’s Birthday Live fromNew York City
  • Macy’s Fireworks will ignite the skyline in Macy’s largest display in more than a decade covering two locations on the East River

NEW YORK, 2016-Jun-17 — /EPR Retail News/ — On Monday, July 4, the nation’s largest patriotic pyrotechnic display will ring, thunder and boom over New York City as the 40th Anniversary Macy’s 4th of July Fireworks® come to life. Set over the East River, Macy’s (NYSE:M) annual Independence Day celebration will dazzle millions of spectators with an unparalleled display of color, shapes, light and sound. Beginning at approximately 9:25 p.m., the celebration will illuminate the shores of Manhattan, Queens and Brooklyn with more than 56,000 effects in Macy’s largest pyrotechnic display in more than a decade.

Since 1976, when Macy’s celebrated the nation’s bicentennial with a grand pyrotechnic display at the Statue of Liberty, Macy’s Fireworks have grown to become the nation’s largest Independence Day celebration, annually attracting more than 3 million spectators and tens of millions of viewers nationwide who marvel at the synchronized explosions and soaring musical tributes.

“As the nation’s premiere Independence Day pyrotechnic display, the 40th anniversary of Macy’s 4th of July Fireworks promises to celebrate America’s 240th birthday in grand style,” said Amy Kule, executive producer of Macy’s 4th of July Fireworks. “Bringing friends, family and loved ones together under a blanket of stars, Macy’s Fireworks, always the nation’s largest display, grows even larger, pulling together a grand spectacle with more than 56,000 effects ignited from five firing locations on the water, making this year the biggest Macy’s Fireworks show since our once-in-a lifetime millennial display in 2000.” She added, “From three boroughs along the East River in New York City and in homes across the nation, millions of spectators and television viewers will be dazzled by the incredible high-flying effects, colors and shapes igniting the night – all choreographed to a soaring and patriotic score performed by the United States Air Force Band and the incomparable voice of Jennifer Holliday.”

America’s most breathtaking 4th of July party will take place from two locations on the East River in midtown and within the Seaport District. The midtown portion of the show will be fired from four barges positioned between 23rd and 37th Streets in and from one double-barge positioned below the Brooklyn Bridge.

The 40th edition of the celebration will showcase a 25-minute incredibly synchronized display featuring new shells and effects. From multi-colored transformation ghost shells which ignite in one color, disappear and reappear in another position in the sky having changed hues to blue jellyfish; the ever-popular happy faces with blinking eyes; and a mesmerizing list of effects in 22 different colors including gamboge, lavender and magenta; the show will be a feast for the senses. The 2016 celebration will also feature the New York debut of pyro-writing, an explosive version of skywriting created using fireworks which will spell out U.S.A. in the night sky.

The score, to which the show is choreographed, will feature performances from The United States Air Force Band, who has lent its vocal and instrumental talents to create an inspiring all-American musical tribute. Featuring patriotic classics like “This Land is Your Land,” “God Bless America and “Stars and Stripes Forever,” the show will ignite patriotism in the hearts of millions. With the United States Air Force Band’s Singing Sergeants lending vocal harmonies, Grammy and Tony-Award winner, Jennifer Holliday, will also perform an exhilarating rendition of the “America the Beautiful,” during a climactic moment in the show.

In addition to the pyro in the sky, this year Macy’s is putting light into the hands of revelers everywhere via a partnership with the Makelight app. A new mobile special effects platform, Makelight has specially designed a program to incorporate audiences into the display. On July 4, spectators will marvel as their phones synch with the awe-inspiring display mirroring the colors seen in the show as they ignite the night. Spectators in New York City and at home can participate by downloading the Makelight app, available free on Google Play and iTunes.

Macy’s 4th of July Fireworks are made possible in part by signature partners Cracker Jack®, Ghostbusters, TheHoward Hughes Corporation, Kool-Aid® and PLANTERS, and are presented in partnership with the City of New York.

Revelers enjoying the show are encouraged to experience the full explosive display by tuning in to radio station 1010 WINS to hear the musical score to which the show is choreographed. Spectators lining the shores of the East River will also enjoy an NYPD Helicopter flyover and an FDNY Waterboat show prior to the start of the display. Macy’s 4th of July Fireworks can be seen from any unobstructed view of the sky above the East River where the barges are located. Public viewing locations and dedicated entry points will be set up along various streets on F.D.R. Drive and in the Seaport District, as well as various points in Manhattan, Brooklyn and Queens. Check macys.com/fireworks for the most up-to-date information including exact points of entry, viewing locations for persons with disabilities and for marine viewing details.

Independence Day spectators from coast-to-coast can catch all the action in the sky by tuning to NBC’s two-hour live national broadcast of “Macy’s 4th of July Fireworks Spectacular” beginning at 8 p.m. ET/7 p.m. CT, with an encore presentation at 10 p.m. (check local listings). In addition to the pyrotechnic splendor, the 4th of July’s most popular entertainment special will be hosted by “TODAY” show co-hosts Willie Geist and Tamron Hall, and will feature performances from Kenny Chesney, 5 Seconds of Summer, the Radio City Rockettes®, Meghan Trainor, and more.

For more information on the 40th Anniversary Macy’s 4th of July Fireworks, please visit www.macys.com/fireworks or call the Macy’s Fireworks Hotline at (212) 494-4495.

Source: Macy’s

Macy’s Media Relations
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine Olver, 646-429-5713
Christine.Olver@macys.com
or
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com

 

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4th of July Fireworks: Macy’s to celebrate Independence Day with an unparalleled display of color, shapes, light and sound

4th of July Fireworks: Macy’s to celebrate Independence Day with an unparalleled display of color, shapes, light and sound

King’s Hawaiian float to showcase Hawaii’s natural landscapes during 90th Anniversary Macy’s Thanksgiving Day Parade® this November

A King’s Hawaiian float depicting Hawaii’s landscapes, food and culture will debut in the 2016 Macy’s Thanksgiving Day Parade

NEW YORK & HONOLULU, 2016-Jun-17 — /EPR Retail News/ — Sharing the Aloha Spirit with the rest of the world is one of Hawaii’s most beloved traditions. This November, King’s Hawaiian®, the Hawaiian foods company founded inHilo, HI, in 1950, will partner with Macy’s to bring Hawaii’s unique foods, culture and breathtaking beauty to a worldwide audience of more than 50 million viewers, when it debuts a new float in the 90th Anniversary Macy’sThanksgiving Day Parade®. On Thursday, Nov. 24, millions will marvel as the Hawaiian Islands take center stage down the streets of New York City in a marvelous showcase of the welcoming and enduring Aloha spirit.

“The 90th edition of Macy’sThanksgiving Day Parade is shaping up to be a stellar celebration of this milestone anniversary,” said Amy Kule, executive producer of this internationally recognized holiday spectacle. “We are so excited to partner with King’s Hawaiian, as together we bring the beauty, food and welcoming spirit of the Hawaiian Islands to the East Coast of the U.S. and to a worldwide audience this November.”

“In addition to the float showcasing Hawaii’s natural beauty and Aloha spirit, we also wanted to highlight Hawaii’s unique agricultural significance,” said King’s Hawaiian CEO Mark Taira. “The Macy’s design team has done a great job combining each of these aspects into this float.”

Rising more than three stories high, the King’s Hawaiian float will showcase Hawaii’s natural landscapes – from its iconic waterfalls to its explosive volcanoes, famed beaches and indigenous foliage. Spectators will be welcomed to the scene by a surf shop café beckoning Aloha! to millions as it makes its way down the route, and a warm Mahaloas it leaves ear-to-ear smiles in its wake. The floating marvel’s centerpiece will showcase a working waterfall, emitting from the peak of a mountain that features sound and rising steam. Hawaii’s iconic sumptuous vegetation – from pineapples and coffee to sugar cane crops – will take root and sprout on the sides of the mountain in a terraced farming formation and also will be peppered lavishly above the entire float. The wondrous scene would not be complete without an explosive element, with an erupting volcano that will serve as the stage for a special performance by an acclaimed musical act (to be announced later this fall). The volcano will erupt throughout the march in highly dramatic fashion, showering the crowds not with lava, but with the event’s signature multi-color confetti showers. Aboard the float and escorting it down the line of march will be children and adults festively dressed, all spreading the Aloha spirit to millions of spectators lining the streets of New York or watching the spectacle from home.

The great state of Hawaii will have an incredible presence in the 2016 Macy’s Thanksgiving Day Parade, which also will showcase the return of the Hawaii All-State Marching Band. The high-spirited group, made up of exceptional high school musicians from every island, was selected early last year to be one of 11 chosen from a highly competitive field to bring the musical beat to the holiday spectacle. Numbering over 500 strong, the band will be the largest musical ensemble in the Macy’s Parade line-up this year.

The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016from 9 a.m. – 12 p.m., in all time zones.

About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About King’s Hawaiian:
Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, KING’S HAWAIIAN is a family-owned business that for three generations has been dedicated to providing irresistible, original recipe Hawaiian foods made with Aloha Spirit. A priority for the company is sharing the Hawaiian Way – a uniquely Hawaiian approach to hospitality based on graciousness, generosity, and a commitment to making everyone feel a part of the KING’S HAWAIIAN ‘ohana’ (extended family). KING’S HAWAIIAN makes the #1 branded dinner roll in the United States, along with other great Hawaiian foods. The company operates baking facilities in Torrance, California, and Oakwood, Georgia. For more information visit the company’s website at www.KingsHawaiian.com, “Like” KING’S HAWAIIAN on Facebookand Follow KING’S HAWAIIAN on Twitter.

Source: Macy’s

Macy’s Thanksgiving Day Parade
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine Olver, 646-429-5713
Christine.Olver@macys.com

Macy’s to showcase PEANUTS® collectible plush and exclusive themed merchandise this holiday

This holiday season, Macy’s celebrates PEANUTS as the retailer partners with the iconic entertainment brand in celebration of its 65th anniversary and the 50th anniversary of the holiday classic, “A Charlie Brown Christmas”

NEW YORK, 2015-10-28 — /EPR Retail News/ — This November, the PEANUTS® gang takes center stage at Macy’s (NYSE:M) for the holiday season in celebration of their 65th anniversary and the golden anniversary of the classic holiday animated special, “A Charlie Brown Christmas.” A collaboration that is sure to delight generations of fans who have grown up with PEANUTS beloved characters and stories, this holiday season at Macy’s, the world-famous characters will be showcased with a collectible plush and exclusive themed merchandise as inspiration for Macy’s famed holiday windows and via a new float in the 89th Annual Macy’s Thanksgiving Day Parade®.

“Together Macy’s and PEANUTS have a long history of entertaining generations of fans, dating back to the first-ever Snoopy balloon in the 1968 Macy’s Thanksgiving Day Parade,” said Amy Kule, group vice president, Macy’s Parade & Entertainment Group. “This year, we are celebrating the milestone anniversaries of this American treasure by putting Peanuts and its beloved characters front and center during the holidays at Macy’s, with featured roles in a host of our most beloved holiday traditions – from our collectible plush and animated holiday windows to our iconic Thanksgiving Day Parade.”

“Peanuts and Macy’s are two brands that are essential to celebrating the holidays – it just isn’t the holiday season until you see Snoopy soar down the streets ofManhattan in the Macy’s Thanksgiving DayParade and watch Charlie Brown decorate his pathetic tree in ‘A Charlie Brown Christmas,’” said Leigh Anne Brodsky, managing director of Peanuts Worldwide. “This year, as we celebrate the 50thanniversary of ‘A Charlie Brown Christmas,’ that connection will be even stronger as Snoopy and his sister, Belle, star as the collectible plush package and the Peanuts gang is featured in Macy’s windows around the country.”

Kicking off the holiday celebration will be PEANUTS iconic beagle Snoopy, who will serve as the 2015 Macy’s Holiday Ambassador. Starting Nov. 2, an exclusive Snoopy collectible plush featuring his sister Belle will be available at more than 600 full-line Macy’s stores and on macys.com. The huggable plush features Snoopy dressed in a warm holiday hat and vest along with a bonus backpack clip of his sister Belle. For two decades, Macy’s collectible plush program has featured some of the most recognizable characters in history. Selected to highlight the family fun and excitement that awaits shoppers at Macy’s stores during the holiday season, Snoopy makes his fifth appearance as the Official Holiday Ambassador. The Snoopy plush will be in stores through the end of the holidays and will be available for $15.95. As part of his duties as Holiday Ambassador, Snoopy will be featured in a host of holiday collateral at Macy’s, including posters and custom-designed shopping bags distributed nationwide throughout the holiday season. In addition, Snoopy cold-air inflatable balloons will adorn marquee entrances at Macy’s flagships inNew York City and San Francisco, and he will be a featured character at a series of in-store special children’s events from coast-to-coast.

To help shoppers get into the PEANUTS holiday mood, special merchandise displays at eight locations across the country will sprout for the season featuring an exclusive assortment of PEANUTS product. From a miniature version of the famed Charlie Brown Christmas Tree to books, lunch boxes, totes and tees, a perfect PEANUTS-themed gift awaits the fan in your family at Macy’s. PEANUTS holiday pop-up displays will open in early November at Macy’sHerald Square (New York City), Macy’s Center City (Philadelphia), Macy’s State Street (Chicago), Macy’s Union Square (San Francisco), Macy’s Dadeland (Miami), Macy’s Del Amo (Torrance, CA), Macy’s Mission Viejo (Orange County, CA), and Macy’s Brea (Orange County, CA).

The fun continues as PEANUTS takes over as the theme of Macy’s famed, animated holiday window displays. Celebrating “A Charlie Brown Christmas,” the Broadway windows at Macy’s flagship store at Herald Square in New York City will debut incredible animated scenes from the iconic television special marking its 50th anniversary this year. Additionally, “A Charlie Brown Christmas” is the theme that will decorate the holiday windows at Macy’s downtown stores in Boston, Chicago, Philadelphia, Salt Lake City, San Francisco and Washington, D.C.

Rounding out the spectacle will be a new Snoopy’s Doghouse float debuting this year in the 89th Annual Macy’sThanksgiving Day Parade. Featuring many familiar sights from the animated classic, “A Charlie Brown Christmas,” the float highlights signature elements of the special, including Snoopy’s dog dish brimming with delicious bones, an oversized version of Charlie Brown’s Christmas Tree and of course, Snoopy’s ornately decorated doghouse. Along for the ride on the new float will be Charlie Brown, Lucy and Linus, who will keep an eye out on Snoopy as he takes flight once again with his pal Woodstock as a giant character helium balloon for his own record-breaking 39thappearance in the holiday procession.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About PEANUTS Worldwide:
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S (R), BONGO (R),BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEANPACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO (R), and MARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

Source: Macy’s

Macy’s Media Relations
Orlando Veras, 646-429-7450
orlando.veras@macys.com
or
Peanuts Worldwide
Melissa Menta, 212-293-8506
mmenta@peanuts.com

###

This Holiday Season, PEANUTS(R) is the word at Macy's as the retailer partners with the iconic entertainment brand in celebration of its 65th anniversary and the 50th anniversary of the holiday classic "A Charlie Brown Christmas." As part of the collaboration, a new Snoopy collectible plush will be available at stores nationwide, starting Nov. 2. (Photo: Business Wire)

This Holiday Season, PEANUTS(R) is the word at Macy’s as the retailer partners with the iconic entertainment brand in celebration of its 65th anniversary and the 50th anniversary of the holiday classic “A Charlie Brown Christmas.” As part of the collaboration, a new Snoopy collectible plush will be available at stores nationwide, starting Nov. 2. (Photo: Business Wire)

Ice Age’s Scrat celebrates his debut as a giant character balloon in the 89th Annual Macy’s Thanksgiving Day Parade®

New giant character balloon celebrates next summer’s animated motion picture event “Ice Age: Collision Course,” from 20th Century Fox and Blue Sky Studios

NEW YORK, 2015-10-23 — /EPR Retail News/ — The world’s most beloved acorn-loving movie star is having the best National Nut Day ever, as Ice Age’s Scrat celebrates his debut as a giant character balloon in the 89th Annual Macy’s Thanksgiving Day Parade® this November. Star of the blockbuster Twentieth Century Fox/Blue Sky Studios’ “Ice Age” film franchise, Scrat will be transformed into a ballooning behemoth, chasing a colossal acorn down the Parade route and into the hearts of millions of fans this holiday season.

“Ice Age’s rambunctious Scrat is sure to be a giant balloon fans of all ages will go nuts for!” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “A comically-whimsical creation, we are thrilled to welcome Scrat and his acorn to the giant balloon line-up of this year’s Macy’s Parade. Our team and millions of Ice Age fans lining the streets of New York City and in homes across the country will be cheering Scrat on as we wait to see if he catches the ultimate treat on Thanksgiving Day.”

“We can’t think of a better way to celebrate a global icon such as Scrat than immortalizing him in one of the most beloved and cherished American events, the Macy’s Thanksgiving Day Parade,” said Zachary Eller, senior vice president, Marketing Partnerships, 20th Century Fox. “From the moment we began discussing a way for our Ice Age herd to participate, we knew that Scrat chasing that just out-of-reach acorn was the only possible idea!”

Transformed into massive prehistoric proportions in front of more than 3.5 million spectators and more than 50 million television viewers nationwide, Scrat will measure approximately 59-feet long, 24-feet wide and 41-feet tall. Always focused on the hunt and chasing his favorite snack, he is posed ready to pounce on the 21-foot tall acorn that is just slightly out of reach. And what a treat it would be, as it would take more than 15 million real acorns to fill Scrat’s helium version!

The 89th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in all time zones. Twentieth Century Fox Pictures/Blue Sky Studios “Ice Age: Collision Course” will be released worldwide in Summer 2016.

About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s (NYSE:M) employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Twentieth Century Fox Film:
wentieth Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of the studio: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation/Blue Sky Studios.

Source: Macy’s

Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine Olver, 646-429-5713
Christine.Olver@macys.com
or
Twentieth Century Fox Film:
Sue Warde, 212-556-8613
Sue.Warde@fox.com
or
Todd Michalak, 212-556-8623
Todd.Michalak@fox.com

Sinclair Oil “Dino” returns to the 89th Macy’s Thanksgiving Day Parade

NEW YORK & SALT LAKE CITY, 2015-8-19— /EPR Retail News/ — This Thanksgiving will be positively pre-historic as the legendary Sinclair Oil “Dino” returns to the 89th Macy’s (NYSE:M) Thanksgiving Day Parade. On Thursday, Nov. 26, Sinclair Oil Corporation’s magnificent mascot will be transformed into a 77-foot long balloon giant, ready to take flight in front of more than 3.5 million spectators and a television audience of more than 50 million viewers.

“The Macy’s Parade has always been rooted in history and tradition, and what better way to honor that legacy, as we gear up for our 90th anniversary, than to look back at our history and re-introduce a classic character and fan favorite to a new generation,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “After almost 40 years, we are very excited to welcome back Sinclair Oil’s Dino, and can’t wait to see him take flight once more above the streets of New York City on Thanksgiving Day.”

“We are delighted that our iconic Sinclair Dinosaur is returning to New York City and participating in the world-renowned Macy’s Thanksgiving Day Parade. With our upcoming centennial anniversary, we feel extremely fortunate to have such a timeless brand symbol that is loved by so many Americans of all ages,” said Ross Matthews, chairman and CEO of Sinclair Oil Corporation.

Sinclair Oil’s Dino first appeared as a 70-foot long giant balloon in the 1963 Macy’s Parade, quickly becoming a fan favorite. He flew in the annual spectacle until 1976. The original balloon was so popular that it became an Honorary Member of the Museum of Natural History in 1975. Since his last appearance, Dino has grown up a bit, with the newest version set to debut this November, measuring 77-feet long.

Sinclair’s “Brontosaurus” made his first appearance in Chicago during the 1933-1934 “Century of Progress” World’s Fair. Following that success, Dino re-appeared at a popular exhibit in the Texas Centennial Exposition of 1936. A hit with the public, Dino helped attract visitors to the dinosaur exhibition, the “Dinoland Pavilion,” during New York’s World’s Fair in 1939-1940. That attraction returned and drew more than 50 million visitors during the 1964-65 New York World’s Fair. Today, the Sinclair Dinosaur is one of the most recognized brand symbols in American history and returns to New York City to celebrate the company’s upcoming 100-year anniversary.

The 89th annual Macy’s Thanksgiving Day Parade airs nationwide on Thursday, Nov. 26 on NBC-TV from 9 a.m. – Noon in all time zones.

About Sinclair Oil Corporation
Sinclair is a privately-held Wyoming company with executive offices in Salt Lake City, Utah. Sinclair owns and operates two refineries in Wyoming along with a network of both crude oil and finished product pipelines and terminals in the Rocky Mountain and mid-continent regions. The company markets fuel in 25-states, supplying high quality fuels to 1,500 branded stations, featuring DINOCARE, TOP TIER Gasoline. Sinclair Oil and Gas Companymanages the exploration and production portfolios by participating in major oil and gas development projects in the U.S. Sinclair also owns and operates the five-diamond Grand America Hotel in Salt Lake City, the Little America Hotel chain, the Westgate Hotel in San Diego, the Sun Valley Resort in Idaho, and the Snowbasin Resort in Utah. For more information please visit www.sinclairoil.com and to follow the brand on Facebook, Twitter and Instagram.

About The Macy’s Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit macys.com/parade or call the Parade hotline at 212-494-4495. Macy’s Parade media materials are available at macysparadepress.com.

Macy’s
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine Olver, 646-429-5713
Christine.Olver@macys.com
or
Stephanie Coleman, 801-524-2802
scoleman@sinclairoil.com