New giant character balloon celebrates next summer’s animated motion picture event “Ice Age: Collision Course,” from 20th Century Fox and Blue Sky Studios
NEW YORK, 2015-10-23 — /EPR Retail News/ — The world’s most beloved acorn-loving movie star is having the best National Nut Day ever, as Ice Age’s Scrat celebrates his debut as a giant character balloon in the 89th Annual Macy’s Thanksgiving Day Parade® this November. Star of the blockbuster Twentieth Century Fox/Blue Sky Studios’ “Ice Age” film franchise, Scrat will be transformed into a ballooning behemoth, chasing a colossal acorn down the Parade route and into the hearts of millions of fans this holiday season.
“Ice Age’s rambunctious Scrat is sure to be a giant balloon fans of all ages will go nuts for!” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “A comically-whimsical creation, we are thrilled to welcome Scrat and his acorn to the giant balloon line-up of this year’s Macy’s Parade. Our team and millions of Ice Age fans lining the streets of New York City and in homes across the country will be cheering Scrat on as we wait to see if he catches the ultimate treat on Thanksgiving Day.”
“We can’t think of a better way to celebrate a global icon such as Scrat than immortalizing him in one of the most beloved and cherished American events, the Macy’s Thanksgiving Day Parade,” said Zachary Eller, senior vice president, Marketing Partnerships, 20th Century Fox. “From the moment we began discussing a way for our Ice Age herd to participate, we knew that Scrat chasing that just out-of-reach acorn was the only possible idea!”
Transformed into massive prehistoric proportions in front of more than 3.5 million spectators and more than 50 million television viewers nationwide, Scrat will measure approximately 59-feet long, 24-feet wide and 41-feet tall. Always focused on the hunt and chasing his favorite snack, he is posed ready to pounce on the 21-foot tall acorn that is just slightly out of reach. And what a treat it would be, as it would take more than 15 million real acorns to fill Scrat’s helium version!
The 89th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in all time zones. Twentieth Century Fox Pictures/Blue Sky Studios “Ice Age: Collision Course” will be released worldwide in Summer 2016.
About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s (NYSE:M) employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.
About Twentieth Century Fox Film:
wentieth Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of the studio: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation/Blue Sky Studios.
Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Christine Olver, 646-429-5713
Twentieth Century Fox Film:
Sue Warde, 212-556-8613
Todd Michalak, 212-556-8623