Starbucks Reserve Roastery in Shanghai opens Dec. 6

Starbucks Reserve Roastery in Shanghai opens Dec. 6   New multi-sensory retail experience offers customers an immersive: •   manufacturing and cafe environment including roasting, packaging and brewing; •   integrated offline and online augmented reality (AR) digital experience; and •   debut of food freshly baked onsite by Italian food purveyor, Rocco Princi for the first time ever […]

Starbucks to assume 100% ownership of 1,300 Starbucks stores in Shanghai and Jiangsu and Zhejiang Provinces

Starbucks to assume 100% ownership of 1,300 Starbucks stores in Shanghai and Jiangsu and Zhejiang Provinces   Company announces agreements to acquire the remaining 50% of its East China JV and divest its 50% interest in its Taiwan JV; both transactions undertaken with long-term JV partners President Chain Store Corporation and Uni-President Enterprises Corporation Company […]

Starbucks provides critical illness insurance plan for partners in China

Starbucks provides critical illness insurance plan for partners in China   New benefit will provide fully-sponsored critical illness insurance coverage to more than 10,000 parents of its Chinese partners Program honors the strong role parents have in the success of its partners, while recognizing the deeply-rooted Chinese family values BEIJING, China, 2017-Apr-12 — /EPR Retail […]

Starbucks launches “用星说” (Say it with Starbucks) social gifting feature on Weixin, in China

Starbucks launches “用星说” (Say it with Starbucks) social gifting feature on Weixin, in China   “用星说” (Say it with Starbucks), a new social gifting feature on Weixin, fosters deeper human connections through the instant delivery of gratitude and love with the gift of Starbucks SHANGHAI, 2017-Feb-11 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) […]

First Starbucks® Single-origin Yunnan coffee launches in China

First Starbucks® Single-origin Yunnan coffee launches in China   SHANGHAI, China, 2017-Jan-05 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today (January 3, 2017) launched its first Starbucks® Single-origin Yunnan coffee to usher in the New Year in China. Available for a limited time across all Starbucks retail locations in Mainland China, the new Starbucks® […]

Starbucks and Tencent to co-create a new social gifting feature on WeChat

Starbucks and Tencent to co-create a new social gifting feature on WeChat   Companies to co-create a social gifting feature early next year aimed at fostering human connections through the instant delivery of gratitude and love with Starbucks gifts Partnership extends WeChat Pay across Starbucks stores in Mainland China beginning December 8 SEATTLE, SHANGHAI & […]

Starbucks announces the introduction of Nitro Cold Brew in China

Starbucks announces the introduction of Nitro Cold Brew in China   China is the first international market, outside of the U.S. and Canada, to launch Nitro Cold Brew Starbucks aims to rollout the new handcrafted cold coffee innovation across more locations in China, further deepening its coffee leadership position in the market SHANGHAI, 2016-Nov-12 — […]

Belinda Wong promoted to CEO of Starbucks China

Belinda Wong promoted to CEO of Starbucks China   SHANGHAI, 2016-Oct-22 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today (October 19, 2016) announced the promotion of Belinda Wong from president to chief executive officer of Starbucks China. Wong has been instrumental in Starbucks unprecedented growth in China – from 400 stores in 2011 […]

Starbucks China president Belinda Wong recognized for her leadership on a new 2015 ranking of Forbes top 100 women in business in China

SEATTLE, 2015-7-10 — /EPR Retail News/ — Starbucks China president Belinda Wong is recognized for her leadership on a new 2015 ranking of Forbes top 100 women in business in China. Wong is 41 on the list which includes Sun Yafang, the chairperson of board of HUAWEI Technologies CO. LTD as the top of the […]

Starbucks baristas in China and Japan celebrated coffee artistry through competitions in pour-over brewing and latte art

Coffee is at the core of everything Starbucks does. SEATTLE, 2015-5-27 — /EPR Retail News/ — From sourcing and roasting to crafting and innovating, Starbucks partners (employees) are passionate about brewing and handcrafting the world’s best coffee beverages. Starbucks baristas in China and Japan recently celebrated coffee artistry through competitions in pour-over brewing and latte art. […]