Starbucks Reserve Roastery in Shanghai opens Dec. 6

Starbucks Reserve Roastery in Shanghai opens Dec. 6

 

New multi-sensory retail experience offers customers an immersive:

•   manufacturing and cafe environment including roasting, packaging and brewing;
•   integrated offline and online augmented reality (AR) digital experience; and
•   debut of food freshly baked onsite by Italian food purveyor, Rocco Princi for the first time ever in China

China is Starbucks fastest growing market with a store opening every 15 hours, marking immense opportunity across the country which is unparalleled for any other global consumer brand

The Starbucks Foundation and Starbucks China reaffirms commitment to the China market announcing a social impact commitment of $20 million USD (RMB 132 million) over the next five years

SHANGHAI, 2017-Dec-05 — /EPR Retail News/ — Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening tomorrow, Dec. 6, culminating in Starbucks most ambitious project ever. When the doors open to the world’s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other.

The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company’s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai – the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence.

As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they’ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine.

And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience.  Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world’s busiest shopping destinations, makes it one of the most advanced digital locations for Starbucks in the world.

“The affinity we have built with our partners (employees) and customers over the past 18 years in China is special and we knew we must bring the Reserve Roastery, our boldest, most premium store ever, to Shanghai, China’s bustling metropolitan hub and one of the world’s most dynamic retail destinations, as well as a gateway to customers from across Asia and the world,” said Howard Schultz, executive chairman of Starbucks Coffee Company. “We’ve created a space that both recognizes and celebrates our 46-year history of coffee leadership and retail innovation with China’s rich, diverse culture.”

A Theater of Coffee with a Chinese Focus

For the first time ever, unique, small-lot Reserve coffee which Starbucks sources from more than 30 countries around the world, including coffee from China’s Yunnan Province, will be roasted in China by eight highly trained Chinese coffee roasters – passing on 46 years of Starbucks roasting expertise to the first batch of Chinese roasters. Customers can watch the green beans as they are roasted, then sent through copper “symphony” pipes (named because of the musical sound the beans make as they travel through them) directly to silos at the coffee bars, where customers can enjoy a fresh cup of Reserve coffee, or to the in-house pack line to be packaged for distribution across Starbucks Reserve® stores in China.

The three wooden coffee bars, including one that is 27 meters (88 feet) long – the longest at any Starbucks – are handcrafted by premiere Chinese artisans and reference the unique roasting curve of individual coffee beans, executing the Roastery’s design vision of Liz Muller, senior vice president of creative global design for Starbucks. The bars serve as the stage where hundreds of baristas will handcraft some of the rarest, small-lot coffees in the world using one of six brewing methods: ModBar® Pour Over, Chemex, Coffee Press, Siphon, Espresso and the proprietary Clover-brewed coffee.

The Yunnan Reserve coffee, grown in Pu’er in Yunnan Province, is roasted and available exclusively at the Roastery in Shanghai. It’s the culmination of Starbucks ongoing, deep commitment to Chinese growers. Since 2012, agronomists at the China Starbucks Farmer Support Center have worked closely with farmers and the government to provide resources and expertise to improve quality and promote sustainable coffee-growing practices. Like the Shanghai Roastery, the Yunnan Reserve coffee truly is made “In China, For China.” The introduction of Yunnan Reserve coffee also signifies an important step in completing the Starbucks China supply chain, delivering premium coffee from bean-to-cup, and now introducing a rare, exquisite, yellow honey-processed cup of Yunnan coffee to a global audience.

A Groundbreaking Digital Experience

The Shanghai Roastery will become the first Starbucks location, and the first-of-its kind in China, to seamlessly integrate a real-time, in-store and online customer experience. Roastery customers are invited to immerse themselves in the first Starbucks augmented reality (AR) experience – accessible through the custom-designed Roastery digital web-app platform or on Alibaba’s Taobao app – by simply pointing their mobile devices at key features around the Roastery to bring to life information about the Starbucks bean-to-cup story. To help customers create their personal Roastery discovery journeys, the Roastery digital web-app platform also incorporates a digital menu and will, intuitively through AR technology, share details of the coffee bars, brewing methods, as well as other not-to-be-missed unique online and offline experiences. Each step of the way, customers unlock a virtual badge and once all badges are earned, they receive a custom Roastery filter to commemorate the moment and share on social media. The Shanghai Roastery digital experience is designed by Starbucks and powered by Alibaba Group’s scene-recognition technology.

This experience also extends to Alibaba’s online marketplace, Tmall, allowing customers to purchase Shanghai Roastery and Reserve branded merchandise and whole bean coffee for delivery directly to their homes, or to register for specially curated coffee tasting experiences that can be enjoyed at the Starbucks Roastery in Shanghai.

Princi, Italian Artisan Bakery Comes to Asia

At the Shanghai Roastery, acclaimed baker Rocco Princi combines the craft of bread baking, exceptional ingredients and the “Spirito di Milano” to bring his artisanal offerings to Asia for the first time. Princi, famed for bakeries in Milan and London, joins the premium Starbucks Reserve® brand as the exclusive food pairing to its rare, small-lot coffees. Princi is the exclusive food offering in all Starbucks Roastery locations, including Seattle, Shanghai and upcoming locations.

“Rocco and his team’s passion for handcrafted food and artisanal baked goods at Princi mirrors how I feel about our coffee,” said Schultz. “His attention to detail, meticulous care in selecting the freshest, high-quality ingredients and the artistry of preparation creates an Italian food experience that perfectly pairs with our most premium coffees. I look forward to seeing Princi’s success in Seattle further extend to our Roastery in Shanghai.”

In Shanghai, a team of more than 30 skilled Chinese bakers and chefs bring artisan baking to life using exceptional ingredients sourced specifically for each fresh food offering. Much like Rocco’s European locations, the Shanghai site is centered around ovens, with more than 80 different menu items – from flaky cornetti to focaccia sandwiches filled with Parma ham and Italian mozzarella – for breakfast, lunch and dinner, baked fresh onsite. A Commessa (or culinary concierge) will guide customers through the breadth of offerings.

A tribute to China’s tea culture

The new Shanghai Roastery features China’s first Starbucks® Teavana Bar, an entirely modern tea experience specifically designed for Chinese customers. While demonstrating deep respect for the thousands of years of Chinese tea tradition, the Starbucks® Teavana Bar reimagines a modern tea experience for customers who increasingly seek new and different tastes and experiences. Customers to the tea experience bar can select a Teavana signature pure tea or blend, served either hot or iced. Using only the finest tea ingredients in the world, tea curators handcraft unexpected creations with tea mixology as well as nitrogen and tea. For those interested in experiencing a whole new brewing method, the Steampunk brings together science and theater. Watch tea leaves dance in the water, while steam extracts every nuanced flavor in one of tea’s most dynamic moments.

Inspired by the traditional clay teapots in China, the tea experience bar is a light jade color with dark shadows to represent tea stains formed in a teapot over time. It is also the only tea bar created from recycled materials using a 3-D printer, measuring 7.5 meters (25 feet) in length.

Our responsibility and commitment to the country’s future

Starbucks takes its responsibility to contribute and give back to communities seriously. Today, the company announced another milestone in its commitment to China: contributing meaningful and enduring social impact through poverty alleviation by creating opportunities for groups facing barriers, strengthening partner-driven and locally relevant community engagement, and improving lives of Yunnan coffee farmers and their families.

The Starbucks Foundation and Starbucks China plan to make charitable donations totaling approximately $20 million USD (RMB 132 million) over the next five years to drive social impact in communities across China.

“We firmly believe it is our role and responsibility to use our scale to give back to the communities as we continue to grow in China, and with the people of China,” said Belinda Wong, chief executive officer of Starbucks China. “Our commitment, together with our Roastery opening, epitomizes how Starbucks is doubling-down on the unprecedented opportunities we see in the future for Starbucks and China.”

The Starbucks Foundation’s charitable donation is part of its ongoing global commitment to giving back.

“The Starbucks Foundation was established 20 years ago to strengthen communities around the world.  We are proud to have supported communities across China for many years and look forward to deepening our commitment in the years to come,” said Vivek Varma, president of The Starbucks Foundation.

Starbucks entered China in 1999 and these series of commitments reaffirm the strategic role of the China market and highlight Starbucks ongoing aspiration to elevate its partners, customers, suppliers and neighbors to create an environment where everyone can thrive. The Starbucks Roastery is another firm demonstration of Starbucks confidence and optimism in its long-term growth in China.

About Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 27,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

About The Starbucks Foundation

Established in 1997, The Starbucks Foundation has strengthened communities around the world by advancing youth leadership and community engagement. The Starbucks Foundation is a U.S. 501 (c)(3) charitable organization under U.S. law, and receives funding primarily from Starbucks Corporation and private donations.

MEDIA CONTACT:

Global
Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation

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Starbucks to assume 100% ownership of 1,300 Starbucks stores in Shanghai and Jiangsu and Zhejiang Provinces

Starbucks to assume 100% ownership of 1,300 Starbucks stores in Shanghai and Jiangsu and Zhejiang Provinces

 

  • Company announces agreements to acquire the remaining 50% of its East China JV and divest its 50% interest in its Taiwan JV; both transactions undertaken with long-term JV partners President Chain Store Corporation and Uni-President Enterprises Corporation
  • Company Reaffirms Its Commitment to Operating 5,000 Stores in Mainland China by 2021

SEATTLE, 2017-Jul-31 — /EPR Retail News/ — Starbucks Corporation (Nasdaq: SBUX) today ( July 27, 2017) announced entry into a definitive agreement to acquire the remaining 50% share of its East China (“East China JV”) business from long-term joint venture partners, Uni-President Enterprises Corporation (“UPEC”) and President Chain Store Corporation (“PCSC”) for approximately $1.3 billion in cash consideration in the largest single acquisition in the company’s history. Starbucks will assume 100% ownership of approximately 1,300 Starbucks stores in Shanghai and Jiangsu and Zhejiang Provinces, building on the company’s ongoing investments in China, its fastest-growing market outside of the United States in terms of store count.

Concurrently, UPEC and PCSC will acquire Starbucks 50% interest in President Starbucks Coffee Taiwan Limited (“Taiwan JV”) and assume 100% ownership of Starbucks operations in Taiwan for approximately $175 million. Founded in 1997, the Taiwan JV currently operates approximately 410 Starbucks stores in Taiwan.

“Unifying the Starbucks business under a full company-operated structure in China, reinforces our commitment to the market and is a firm demonstration of our confidence in the current local leadership team as we aim to grow from 2,800 to more than 5,000 stores by 2021,” said Kevin Johnson, president and ceo, Starbucks Coffee Company.

“Similar to our decision in 2011 to fully license our Hong Kong and Macau market operations, we are pleased to transition our business in the Taiwan market to our long-time partners Uni-President Enterprises Corporation and President Chain Store Corporation, both highly-recognized local operators, as we continue to grow in Taiwan. This is a critical next-step as we advance our multifaceted China growth strategy for long-term profitable growth in Asia.”

East China is a significant and strategic region for Starbucks in China, with Shanghai containing nearly 600 stores, the largest number of stores globally of any city where Starbucks has a presence. In December 2017, Shanghai will also be the first city outside of the United States to welcome the opening of the ultra-premium Starbucks ReserveTM Roastery.

“This is the beginning of yet another exciting new chapter for Starbucks in China. Full ownership will give us the opportunity to fully leverage our robust business infrastructure to deliver an elevated coffee, in-store third place experience and digital innovation to our customers, and further strengthen the career development opportunities for our people,” said Belinda Wong, ceo, Starbucks China. “Our East China partners’ relentless pursuit of operational excellence and leadership has provided us a solid foundation to maximize the unprecedented growth opportunities ahead and we look forward to extending our world-class network of unique programs to support their personal and professional dreams.”

“We’ve had a strong friendship with Starbucks for nearly 20 years, starting with the opening of the first store in Taiwan and then further extending our partnership with the opening of the first store in East China” said Alex Lo, Chairman, Uni-President Enterprises Corporation. “We are confident that our new ownership model and continued collaboration with Starbucks will enable us to be even more focused on delivering an elevated Starbucks Experience to our customers in the Taiwan market.”

Starbucks will discuss the financial impact of these transactions during its third quarter fiscal year 2017 earnings conference call at 2:00 p.m. PT today, Thursday, July 27.  Both transactions are expected to close by early calendar year 2018 and are subject to customary closing conditions, including receipt of required regulatory approvals.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 25,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

About Uni-President Enterprises Corporation

Uni-President Enterprises Corp. was established in 1967 and listed in 1987. We are not only the biggest food and beverage manufacturing company in Taiwan but also have business in China and Southeast Asia. Besides, we also expand our business scope to retail and logistic field so that we could provide the safest and the best experience to consumers by building vertical integration. To know more details about our company, please visit us online at www.uni-president.com.tw.

About President Chain Store Corporation

Established in 1987 and listed on Taiwan Stock Exchange in 1997, President Chain Store Corp. (PCSC) is the largest convenience store operator in Taiwan, with over 5,100 7-ELEVEN stores at the end of 2016. PCSC has diversified into other retail businesses, such as restaurant, drugstore, department store, supermarket and online shopping. Our business operation areas include Taiwan, Mainland China, the Philippines and Japan. Uni-president, the largest food and beverage company in Taiwan, is PCSC’s parent company with 45.4% ownership.

Forward-Looking Statements

Certain statements contained herein are “forward-looking” statements within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as “anticipate,” “expect,” “believe,” “could,” “estimate,” “feel,” “forecast,” “intend,” “may,” “plan,” “potential,” “project,” “should,” “will,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These statements are based on information available to Starbucks as of the date hereof, and Starbucks actual results or performance could differ materially from those stated or implied, due to risks and uncertainties associated with its business. These risks and uncertainties include, but are not limited to, the failure of the parties to consummate the transactions due to commercial, regulatory or other reasons, as well as general economic and industry factors such as coffee, dairy and other raw materials pricing and availability, successful execution of internal performance and expansion plans, fluctuations in U.S., Chinese and other international economies and currencies, the impact of initiatives by competitors, the effect of legal proceedings, and other risks detailed in the Company’s filings with the Securities and Exchange Commission, including the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the fiscal year ended October 2, 2016. The Company assumes no obligation to update these forward-looking statements.

MEDIA CONTACT:

Global
Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation

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Starbucks provides critical illness insurance plan for partners in China

Starbucks provides critical illness insurance plan for partners in China

 

  • New benefit will provide fully-sponsored critical illness insurance coverage to more than 10,000 parents of its Chinese partners
  • Program honors the strong role parents have in the success of its partners, while recognizing the deeply-rooted Chinese family values

BEIJING, China, 2017-Apr-12 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today (April 10, 2017) established a new precedent for the role and responsibility of a public company leading through the lens of humanity in China – its largest and fastest-growing second market. Beginning June 1, 2017, Starbucks will offer a critical illness insurance plan for the parents* of its eligible** full-time partners (employees) in company-operated stores across Mainland China. This industry-leading investment will benefit over 10,000 parents of its Chinese partners.

The ‘Starbucks China Parent Care Program’ was announced by Howard Schultz, executive chairman, Starbucks Coffee Company, and Belinda Wong, ceo, Starbucks China, at a Starbucks Partner Family Forum in Beijing, the latest in a series of family forums the company has held with its Chinese partners and their families since 2012.

“Our core purpose and reason for being has always been driven by a set of beliefs steeped in humanity and I’m extremely proud to be able to support our Chinese partners and their parents through the Parent Care Program,” said Schultz. “Supporting critical illnesses for aging parents exemplifies what we believe is our responsibility as a global public company and honors the family values deeply-rooted in the Chinese culture.”

Addressing a key concern of partners

In 2010, the company introduced Starbucks Caring Unites Partners (C.U.P.) Fund in China which provides financial assistance to partners and their families in times of need. An analysis of the C.U.P Fund requests over the past seven years, as well as conversations with partners revealed that more than 70 percent of Chinese partners are concerned about the health of their parents as they age. Those who are single, making up 80 percent of retail partners in China, are specifically concerned about their financial ability to provide for their parents’ long-term care should a critical illness occur.

“Culturally, parents play an important role in the lives and career choices of our Chinese partners and they are a natural extension of our Starbucks family in China. Through this new investment, we are stepping up on our responsibility to help our partners take care of their aging parents by alleviating the financial costs that may arise during a family emergency,” added Belinda Wong, ceo, Starbucks China. “Starbucks success in China is directly attributed to the passion and dedication of our partners as well as the unwavering support from their family.”

Redefining health care benefits in China

The ‘Starbucks China Parent Care Program’ is a unique, innovative plan created in collaboration with one of the top insurers in the country to complement the current China Social Medical Insurance Program. The plan leverages Starbucks considerable partner base in China to create a tailored program to alleviate health care and treatment costs associated with a critical illness for its partners.

“The active participation by the private sector is critical to China’s efforts to further enhance the social security system to support our aging population. Starbucks has responded positively to the Government’s call to elevate the commercial health insurance industry, our social security network and to promote a ‘Healthy China’. It is also a firm demonstration of Starbucks social responsibility efforts to give back to the community in a meaningful manner,” said Mr. Jiang Chongguang, Deputy Secretary-General of the Insurance Society of China.

Li Ling, 29, a Starbucks store manager and Coffee Master in Deyang, Sichuan Province, and her family experienced the financial burden when both her mother and grandmother fell ill at the same time.

“I’ve always been concerned by the financial responsibility of caring for my family and now I have my Starbucks extended family here to support me,” said Ling. “It’s a great relief to me, and all of my Chinese partners, that Starbucks has taken a leadership position to support the health and care of our aging parents. I’m incredibly grateful to be with a company that understands our hopes, dreams and aspirations for the future.”

With more than 2,600 stores, across 127 cities, and nearly 40,000 partners across the country, the ‘Starbucks China Parent Care Program’ builds on Starbucks health insurance coverage available to both full- and part-time partners, their spouses and children across the country and its unparalleled, locally-relevant partner benefits, including: the Starbucks China University, Starbucks China Talent Exchange Program, a housing allowance subsidy for full-time baristas and shift supervisors, and a Career Coffee Break (sabbatical).

Starbucks has a long history of providing industry-leading benefits. Since 1988, Starbucks has offered comprehensive benefits, including affordable and comprehensive health care to eligible part-time and full-time partners in the U.S. To address the growing cost of higher education in the United States, Starbucks created the Starbucks College Achievement Plan in 2014 for eligible U.S. partners to earn bachelor’s degrees through Arizona State University with full tuition reimbursement. Announced in 2015, the innovative Home Sweet Loan programme in the U.K. provides an interest-free loan to help partners pay rental deposits when moving into a new home and, last year, Starbucks Korea introduced its College Achievement Plan to provide tuition support for partners who want to finish their four-year college degrees.

*Parents of Starbucks partners must be below the age of 75 to qualify for the insurance program. Other conditions may apply based on pre-existing health requirements stipulated by the insurance coverage provider. It will cover the medical treatment of 30 common critical illnesses among the elderly in China.

**Fully sponsored critical illness insurance program will be extended to partners who have served at least two years in the company’s company-owned markets. The parents must also currently be residing within Mainland China.

MEDIA CONTACT:

Global
Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation

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Starbucks launches “用星说” (Say it with Starbucks) social gifting feature on Weixin, in China

Starbucks launches “用星说” (Say it with Starbucks) social gifting feature on Weixin, in China

 

“用星说” (Say it with Starbucks), a new social gifting feature on Weixin, fosters deeper human connections through the instant delivery of gratitude and love with the gift of Starbucks

SHANGHAI, 2017-Feb-11 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today (February 9, 2017) announced the launch of “用星说” (Say it with Starbucks), a new social gifting feature on Weixin, in China. Co-created by Starbucks and Weixin, China’s leading mobile social communications service, this pioneering online-to-offline social gifting innovation encourages everyday acts of kindness and appreciation among family and friends, by enabling users to instantly and conveniently gift a Starbucks beverage or digital gift card. Starbucks is the first retail brand to bring to life a locally-relevant social gifting experience in China. The launch today follows the strategic partnership announcement between Starbucks and Tencent in December 2016.

“Our new social gifting feature aims to deepen the shared moments of connection by allowing our customers to express their love, concern and gratitude, with the gift of Starbucks, to the people most important to them,” said Belinda Wong, ceo, Starbucks China. ”By leveraging the power and reach of Weixin, we want to encourage everyday simple acts of kindness to put a smile on someone’s face at any time or place, while elevating the unique Starbucks Experience beyond our retail stores in China.”

During the initial launch period, Weixin has opened a convenient access for ‘Say it with Starbucks’ users in its Weixin Wallet-function, demonstrating the significance of the strategic partnership to both companies. The Starbucks China Weixin official account continues to provide a fast, permanent access to the social gifting feature.

Users will be able to select from a carefully curated selection of Starbucks-branded gifts and add a personalized message in the form of text, image or video to uplift the day of a loved one. Once a gift is received, it will be saved in the recipient’s Weixin app and can be redeemed at any Starbucks store in Mainland China.

“This is the beginning of an exciting social gifting journey for Starbucks. During the trial phase two weeks ago, our partners (employees) and many Starbucks customers became the first in China to experience this innovation and have conveyed tens of thousands of gestures of love, gratitude and care to their friends and loved ones,” added Molly Liu, vp, China Digital Ventures. “We are looking forward to inspire even more of our customers to show their love and appreciation through ‘Say it with Starbucks.’ Meanwhile, we will continue to enhance the social gifting experience to celebrate important festivals and holidays in China and the special moments in our customers’ lives.”

A sister product of WeChat, Weixin targets Chinese domestic users, and together, the platform has 846 million global monthly active users (as of the third quarter of 2016).

Media Contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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First Starbucks® Single-origin Yunnan coffee launches in China

First Starbucks® Single-origin Yunnan coffee launches in China

 

SHANGHAI, China, 2017-Jan-05 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today (January 3, 2017) launched its first Starbucks® Single-origin Yunnan coffee to usher in the New Year in China. Available for a limited time across all Starbucks retail locations in Mainland China, the new Starbucks® Single-origin Yunnan coffee pays tribute to four years of close collaboration between the Starbucks China Farmer Support Center and local coffee farmers in Pu’er, Yunnan Province. The introduction of the Starbucks® Single-origin Yunnan coffee, which features 100 percent arabica coffee from the region, signifies an important step forward to completing the Starbucks China supply-chain, delivering premium coffee from bean to cup.

“The Starbucks Yunnan Coffee Project is about creating a positive impact on the local coffee farming communities and we are thrilled to bring this vision to life with the launch of the Starbucks® Single-origin Yunnan coffee, especially at the beginning of the New Year,” said Belinda Wong, ceo, Starbucks China. “We will continue to build on the strong foundations established by the Starbucks China Farmer Support Center to deepen our partnership with local farmers and to develop even more localized, high-quality coffee that can be celebrated and enjoyed in Starbucks stores across China and globally.”

Located at the same latitude as other renowned coffee-producing regions, such as Colombia and Jamaica, Pu’er is the coffee capital of China. The distinctive packaging of the Starbucks® Single-origin Yunnan coffee is inspired by its sub-tropical landscape, which is home to soaring mountains, running creeks, and vibrant coffee and tea plantations.

“Over the past few years, we have been extremely humbled by how the local Pu’er coffee farming community has embraced us as part of their extended family,” said Alan Tong, director, Starbucks Farmer Support Center. “The Starbucks® Single-origin Yunnan coffee is the fruits of labour for many local farmers and I am very excited that we are able to share them with our customers in China. This medium-roasted coffee is rich, multidimensional and consistently captures the unique flavors of Yunnan in a Starbucks cup – herbal notes, balanced acidity, and a smooth and elegant mouthfeel.”

Yunnan plays an important strategic role in Starbucks growth in China. In 2012, Starbucks established its first Asia-based Starbucks Farmer Support Center in Pu’er with the aspiration to help improve the quality of Yunnan coffee and to share it with the world. Over the past four years, the Starbucks Farmer Support Center has trained nearly 10,000 farmers in Yunnan province on sustainable farming practices. It has also certified over 1,200 farms, covering nearly 11,000 hectares of land, through the company’s Coffee and Farmer Equity (C.A.F.E.) Practices, which ensures high-quality coffee that is grown in a socially and environmentally responsible manner. In the 12 months between 2015 and 2016 alone, the Starbucks Farmer Support Center has certified 576 farms.

Starbucks has a long history of collaboration with Yunnan coffee farmers. In early 2009, as part of the Starbucks 10th Anniversary celebrations in China, the company launched the Starbucks® South of the Clouds Blend®, featuring high-quality Yunnan arabica coffee beans. With firm support from the local and provincial governments, the Starbucks® South of the Clouds Blend® is now available in Starbucks stores in numerous locations across Asia and the United States.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks and Tencent to co-create a new social gifting feature on WeChat

Starbucks and Tencent to co-create a new social gifting feature on WeChat

 

  • Companies to co-create a social gifting feature early next year aimed at fostering human connections through the instant delivery of gratitude and love with Starbucks gifts
  • Partnership extends WeChat Pay across Starbucks stores in Mainland China beginning December 8

SEATTLE, SHANGHAI & SHENZHEN, 2016-Dec-09 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) and Tencent Holdings Limited (SEHK: 00700), a leading provider of internet value-added services in China, today (December 7, 2016 ) pioneered a strategic partnership to co-create a new social gifting feature on WeChat, China’s leading mobile social communications service, in early 2017.

This partnership positions Starbucks as the first retail brand to combine and bring a locally relevant social gifting and digital payment experience to life on WeChat in China. Tapping into the 846 million global monthly active user accounts (as of the third quarter of 2016), the new integrated feature will seamlessly allow customers in China to instantly and conveniently gift Starbucks to a friend or loved one. Beginning today, Starbucks customers will also be able to use WeChat Pay to make purchases at close to 2,500 Starbucks stores across Mainland China.

“Starbucks and Tencent share similar values to enable greater human connections through our respective products and services, and I am pleased to partner with an established and respected social and mobile industry leader in China,” said Belinda Wong, ceo, Starbucks China. “This new strategic partnership will leverage the strengths of both Starbucks and WeChat to create a true online-to-offline social gifting platform that will deepen our engagement with our customers in a unique and powerful way. Just as Starbucks cards are among the most gifted around the globe, we aspire to also become the most gifted brand digitally in China.”

“The strategic cooperation between WeChat and Starbucks enables us to bring the unique Starbucks retail experience seamlessly to hundreds of millions of WeChat users in China,” said Allen Zhang, Senior Executive Vice President of Tencent. “We are happy to be the partner of choice of Starbucks and look forward to deepening our connection to our users through the highest-quality services.”

Starbucks is committed to innovative digital experiences that surprise, delight and deliver an elevated Starbucks Experience for its customers across China. The online social gifting platform is part of the company’s growing digital presence focused on connecting with customers through digital channels, including the Starbucks® Mobile App, the My Starbucks Rewards® program and social media.

Jointly created by Starbucks and WeChat, the social gifting feature encourages everyday acts of kindness and appreciation among family and friends. Customers will be able to select from Starbucks-branded gifts and products and add a personalized message of love, of gratitude or to simply uplift someone’s day. Recipients of these personal and simple acts of kindness can save their gifts and memories on their WeChat accounts and redeem their gift at Starbucks stores across China to enjoy the unparalleled Starbucks Experience.

As part of this partnership, Starbucks will introduce the use of WeChat Pay for purchases in its retail stores in a continued effort to elevate the in-store experience for customers. This cash-free digital payment experience, which allows users to pay for their goods and services from their mobile devices, is one of the most popular payment methods in China, with more than 300 million users linking their bank cards with WeChat or QQ, another flagship service of Tencent, as of March 2016.

Today’s announcement builds on Starbucks rapidly expanding portfolio of digital innovations in China, which integrates the exceptional in-store experience with the digital Fourth Place experience. Earlier this year, Starbucks launched a mobile payment system in China aimed at providing My Starbucks Rewards® (MSR) members access to a fast, seamless and convenient way to pay for purchases, using their pre-loaded Starbucks Gift Card on their mobile devices.

About WeChat

WeChat envisions and innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is one of the world’s fastest growing social apps with hundreds of millions of users internationally. WeChat empowers users in fun and dynamic ways, by bringing together messaging, social communication and games in one seamless, interactive experience, with comprehensive privacy and security settings that can be tailored as needed. WeChat provides a central point of control for users to share voice, photos, videos, and text messages across their entire social eco-system. Through Official Accounts, WeChat allows brands to deliver rich and high-touch appealing content experiences to engage with and grow their communities. WeChat is available free to download on Android, iOS, Windows operating system, web version and Mac for desktop version.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks announces the introduction of Nitro Cold Brew in China

Starbucks announces the introduction of Nitro Cold Brew in China
Starbucks announces the introduction of Nitro Cold Brew in China

 

  • China is the first international market, outside of the U.S. and Canada, to launch Nitro Cold Brew
  • Starbucks aims to rollout the new handcrafted cold coffee innovation across more locations in China, further deepening its coffee leadership position in the market

SHANGHAI, 2016-Nov-12 — /EPR Retail News/ — Starbucks (NASDAQ: SBUX) announced today (November 10, 2016) that the China World Trade Centre Starbucks store in Beijing is the first location in China, and outside the U.S. and Canada, to introduce Nitro Cold Brew on tap alongside its classic Cold Brew and more locations are to come over the next few months. The introduction of Nitro Cold Brew in China comes after a highly successful nationwide launch of Starbucks Cold Brew. Starbucks will once again bring a brand new delightful handcrafted cold coffee experience to its Chinese customers.

“We have been relentless in our pursuit to perfect our coffee expertise and Nitro Cold Brew is a firm demonstration of our significant investments in coffee-forward product innovations to deepen our coffee leadership position,” said Belinda Wong, ceo, Starbucks China. “Something magical happens whenever we combine our innovation with the unbelievable passion of our skilled Starbucks barista. The handcrafted Nitro Cold Brew will surprise and exceed the expectations of customers who are seeking a different kind of coffee artistry experience in China.”

Nitro Cold Brew – Starbucks newest take on its signature Nariño 70 Cold Brew. Cold Brew – is infused with nitrogen that unlocks the super-smooth, natural sweetness of Cold Brew coffee, which then cascades from the tap with a velvety and creamy texture that customers can see and taste. It is deliciously cold and is served unsweetened, and without ice, to highlight the flavor the cold brewing process brings out in the coffee. Since its launch in May 2016, Nitro Cold Brew is one of the most popular beverages at the Starbucks Reserve® Roastery and Tasting Room in Seattle.

“Our customers embraced the smooth, full-bodied flavor of Starbucks Cold Brew when it was first introduced in China last summer. There’s a lot of time and passion that goes into brewing each batch of Cold Brew, so it’s been especially rewarding to see customers enjoying it,” said Xi Wen, coffee master and store manager, China World Trade Centre Starbucks Reserve™ store. “I am proud that my store has been selected as the first store in China to introduce the Nitro Cold Brew, and I am looking forward to introducing this new handcrafted cold coffee experience to my customers and partners.”

Recipes for cold coffee beverages are developed by Starbucks® coffee and research teams, who taste hundreds of cups of coffee to ensure the right blend, roast and brewing method is used to create the perfect flavor profile. Starbucks Cold Brew features a blend of high-quality varietals from Latin America and Africa, which delivers a sweet, dense and smooth coffee punctuated with a chocolatey and citrusy flavor profile.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Belinda Wong promoted to CEO of Starbucks China

Belinda Wong promoted to CEO of Starbucks China
Belinda Wong promoted to CEO of Starbucks China

 

SHANGHAI, 2016-Oct-22 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today (October 19, 2016) announced the promotion of Belinda Wong from president to chief executive officer of Starbucks China. Wong has been instrumental in Starbucks unprecedented growth in China – from 400 stores in 2011 to over 2,300 stores today – by leading on the foundational values of Starbucks mission and driving meaningful innovation for Starbucks partners (employees) and local customers in China. In this role, Wong will oversee Starbucks plans to double its scale to operate 5,000 stores in China by 2021. Wong will continue to report to John Culver, group president, Starbucks Global Retail.

“Over the past five years, Belinda’s vision, experience and push for innovation have elevated Starbucks in the hearts and minds of the Chinese people and created a strong foundation for Starbucks growth in China,” said John Culver, group president, Starbucks Global Retail. “Belinda embodies our mission and values as a company, and her promotion will help further propel Starbucks efforts in building the partner and customer experience for the China market over the long-term.”

“It is a privilege and honor to be appointed to lead Starbucks business in China during this important time,” said Wong. “There continue to be tremendous opportunities for Starbucks in China and I look forward to further elevating the mission and values of our company through growth and innovation for our Chinese partners and customers.”

Wong joined Starbucks in January 2000 and has held a number of leadership roles across the Starbucks China and Asia Pacific region. In her elevated role, Wong will focus on the overall long-term growth strategy and lead the innovation pipeline for Starbucks China. She will be responsible for key areas, including the vast digital and e-commerce opportunities across the market and overseeing the opening of Starbucks first international Starbucks Roastery in Shanghai in 2017.

As president of Starbucks China, Wong led the evolution of the Starbucks Experience in China with the opening of four unique flagship stores that put the coffee passion and craftsmanship of baristas at the forefront of the customer experience. Over the past five years, Starbucks also launched several initiatives to elevate the Starbucks partner experience, reflecting the company’s foundational belief in the importance of investing in partners’ futures to support their growth and professional aspirations. Partner initiatives include a housing allowance subsidy for full-time baristas and shift supervisors, ongoing training and development opportunities through the Starbucks China University program and the company’s first-ever Partner Family Forums which showcased Starbucks deep culture and values to parents of Starbucks partners so they could learn about the company.

In September 2016, Wong was among 50 recipients to receive the Magnolia Award by the Shanghai Municipal Government in appreciation of her outstanding contributions and support of Shanghai’s development. Wong was also listed as one of the 50 people shaping the future of the U.S. and China relationship by Foreign Policy, and the Top 100 Chinese Business Women by Forbes China in 2015. Since 2012, Wong has been ranked one of the top 25 on Fortune China’s prestigious annual list of China’s most influential businesswomen.

Leo Tsoi, who most recently has served as Starbucks China’s vice president of Store Development and Design, has also been promoted to the role of chief operating officer of Starbucks China. As coo, Tsoi will continue to scale and deepen Starbucks store footprint, transform the infrastructure in the market, implement key operational systems, and evolve the Food business to elevate the customer experience in China. As vp, Store Development and Design, Tsoi and his team accelerated Starbucks store growth to 550 new stores, including flagship stores, high profile coffee-forward stores, 75 Reserve bars and more than 380 Pour Over bars for Starbucks customers.

Since joining the company in 2012, Tsoi has led several key areas of the business as chief marketing officer and vp, North China, to firmly define Starbucks coffee leadership position in the market.

Both Wong and Tsoi’s roles are effective immediately.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks China president Belinda Wong recognized for her leadership on a new 2015 ranking of Forbes top 100 women in business in China

SEATTLE, 2015-7-10 — /EPR Retail News/ — Starbucks China president Belinda Wong is recognized for her leadership on a new 2015 ranking of Forbes top 100 women in business in China.

Wong is 41 on the list which includes Sun Yafang, the chairperson of board of HUAWEI Technologies CO. LTD as the top of the list. Dong Mingzhu, the chairperson of GREE and Wang Fengying, the General Manager of Great Wall Motor Company Limited are listed as the second and third.

Starbucks has been in China for 16 years with more than 25,000 partners (employees) including thousands of certified coffee masters who demonstrate exceptional coffee knowledge and skills. In the last three years, Starbucks has more than tripled the store count in China and this year one store will open every 18 hours.

“We’re trying to build a different kind of company in China and are mindful of how we grow while maintaining the heart and soul of what Starbucks stands for,” Wong, said in a previous interview with the Starbucks Newsroom. “Growth has to be built on the foundational values of Starbucks.”

Those values include taking care of partners, exceeding the expectations of customers and being relevant in the communities Starbucks serves. Relevance in some China locations involves adding some locations that are larger than most stores to accommodate large groups of customers for business or social gatherings.

Starbucks has also factored in family dynamics and expectations in China, where success can be judged by the title on one’s business card. Family forums have been held for parents of store partners to hear managers discuss gratifying career paths at Starbucks.

Wong, who was the third Starbucks partner hired in Hong Kong 15 years ago, often shares her career story with baristas and their families.

“I’m a very tenacious person. In 15 years I went from a functional role to becoming the president of Starbucks China and I tell partners ‘If I can do it, you can do it too,’” she said.  “I am just one of many who are creating a history for Starbucks in China,” said Wong. “We learn together, and I learn so much from my store partners.”

For more information on this news release, contact the Starbucks Newsroom.

 

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Starbucks China president Belinda Wong recognized for her leadership on a new 2015 ranking of Forbes top 100 women in business in China

Starbucks China president Belinda Wong recognized for her leadership on a new 2015 ranking of Forbes top 100 women in business in China

Starbucks baristas in China and Japan celebrated coffee artistry through competitions in pour-over brewing and latte art

Coffee is at the core of everything Starbucks does.

SEATTLE, 2015-5-27 — /EPR Retail News/ — From sourcing and roasting to crafting and innovating, Starbucks partners (employees) are passionate about brewing and handcrafting the world’s best coffee beverages. Starbucks baristas in China and Japan recently celebrated coffee artistry through competitions in pour-over brewing and latte art.

The Starbucks coffee journey began in Asia nearly 20 years ago, with the company’s first store outside of North America opening in Tokyo in 1996, followed later in 1999 with the first store at the Beijing World Trade Centre. It started with the introduction of a cup of fresh-brewed coffee, followed by educating customers on the joy and indulgence of enjoying a handcrafted cup of espresso beverage, such as the Café Latte and Café Mocha.

Today, customers in Japan and China have even more ways to enjoy their favorite cup of Starbucks coffee – through pour-over brewing or latte art – at more than 1,000 stores and more than 1,600 stores in Japan and China, respectively.

Craftsmanship and Artistry in Each Cup of Starbucks Coffee

“Every cup of Starbucks coffee, whether it’s our fresh brew or an espresso beverage, starts with sourcing the finest coffees from around the world. By extending our offerings to include the pour-over and latte art, we are showcasing these quality ingredients in a full-flavored coffee beverage,” said Belinda Wong, president, Starbucks China.  “More significantly, the craftsmanship and artistry that goes into each cup of Starbucks pour-over or latte art is highlighted in an exceptional way. We are excited to share this experience with our customers in China.”

Most recently, Starbucks wrapped up the final event of its Starbuck China Third Annual Latte Art Throwdown Tour and Second Annual Pour-Over Competition, which covered six cities, including Shenzhen, Guangzhou, Xian, Beijing, Tianjin and Shanghai. A total of 79 Starbucks China baristas competed in the competitions.

The idea of the tour and competitions began about three years ago as a way to build excitement and momentum around the launch of latte art as a standard offering in China.  Today, the tour and the competition leading up to these events has become a celebration of partners’ coffee artistry and genuine passion for coffee.

“It was especially symbolic that while a group of our China partners were in Sumatra experiencing the ‘first 10 feet’ of the coffee bean journey, this competition was celebrating the work that our partners do every day to deliver the ‘last 10 feet’,” said Jeff Miller, vice president, retail and operations, Starbucks China. “I am certain that if the farmers could see how our baristas honor their work through the care they put into brewing these coffees, whether in a latte or a cup of pour-over, they would be as proud as we are.”

The top four winners from each Starbucks China region will travel later this year to Chengdu to attend the Starbucks China National Latte Art and Pour-Over competitions.  These events will coincide with the China Coffee Ambassador Cup, where the winner will be crowned Starbucks China Coffee Ambassador, representing the pinnacle of coffee expertise.

“As the leading coffee company in China, I am so excited to represent my North China region partners at this national competition. This is a dream come true for me and a firm demonstration of our dedication to only deliver the perfect Starbucks coffee beverage to our customers every time they visit our stores,” added Kevin Zhang from the Starbucks Beijing Kerry Center flagship store.

Coffee Has Become an Important Part of ‘the Japanese way of life’

In Japan, Starbucks partners also challenged each other and showcased their coffee passion and talent with the best baristas at the Starbucks Coffee Japan Annual Leadership Conference. As part of this gathering, Starbucks hosted the second “We Connect Cup” – a competition to demonstrate and highlight how Starbucks partners exercise the best services, operation, and connections with customers.

“Since the opening of our first store in Ginza, coffee has become such an important part of the Japanese way of life,” said Jun Sekine, ceo, Starbucks Coffee Japan. “Over the past 19 years, our baristas have been pulling perfect espresso beverages for our customers, sharing our passion for the world’s most premium Starbucks Reserve coffee, and building individual moments of connections with customers. We want to continue to elevate their coffee experience whenever they come to a Starbucks store.”

At the second We Connect Cup competition, Starbucks Coffee Japan partners from 13 regions pit their coffee skills and expertise in three categories – operational excellence, beverage routine and service basics.

“It’s by perfecting these three combinations that will make Starbucks world class customer service vision a reality in Japan,” added Masayo Mameta, partner at the Starbucks Fukuoka University Hospital store.

For more information on this news release, contact the Starbucks Newsroom.

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Starbucks baristas in China and Japan celebrated coffee artistry through competitions in pour-over brewing and latte art

Starbucks baristas in China and Japan celebrated coffee artistry through competitions in pour-over brewing and latte art