Chipotle announces enhancements to its employee benefits

More than 71,000 hourly and salaried employees will receive a new suite of benefits as a result of changes in U.S. tax law
DENVER, 2018-Feb-09 — /EPR Retail News/ — In celebration of its dedicated employees, Chipotle Mexican Grill (NYSE: CMG) announced enhancements to benefits that will reach all of its 71,000 employees. These enhancements, which include special cash and stock bonuses and enhanced paid parental leave, are part of the company’s ongoing commitment to advancing both the professional and personal lives of its employees. Resulting from savings due to the Tax Cuts and Jobs Act, the new benefits have already begun rolling out to Chipotle employees.

“We have always been proud of our ability to attract and retain top talent who share our passion for cooking delicious food by hand and creating an extraordinary guest experience,” said Steve Ells, founder, chairman and CEO at Chipotle. “We’re giving back to these committed, motivated, and hardworking team members who have made Chipotle what it is today.”

Chipotle will reinvest more than one-third of its anticipated savings from tax law changes into its employees. The remainder of the reinvestment will be dedicated to improvement of restaurant facilities and operations. New employee benefits include:

  • Accelerated Training Programs. More training programs for employees, including a formalized classroom program with a dedicated faculty that will focus on a range of topics related to operational excellence and leadership.
  • Cash & Stock Bonuses. Qualified hourly and salaried restaurant employees will receive a special one-time cash bonus of up to $1,000. Qualified staff employees will receive a one-time stock grant.
  • Maternity/Paternity Coverage. Additional paid parental leave coverage for everyone from hourly managers to salaried employees.
  • Life Insurance and Short-Term Disability. The company has added life insurance and short-term disability insurance coverage for hourly restaurant managers.

These new offerings are in addition to a unique set of benefits the company already offers to employees, including both hourly and salaried workers. Chipotle currently provides twice annual merit increases for hourly employees, paid vacation and sick time, and stock awards to the restaurant manager level. Additionally, the company has made a significant investment in educational benefits for employees. Chipotle offers up to $5,250 in tuition reimbursement, and through a partnership with Guild Education, the company offers reduced-cost courses and degree programs at a number of colleges and universities. The educational program includes more than 10,000 class and program options and since the inception of the program, nearly 6,000 Chipotle employees have taken advantage of the program.

“We have always been committed to making Chipotle a great place to work with excellent compensation and benefits,” said Ells. “With these expanded offerings, we’re thanking our employees for their hard work and dedication to our company.”

ABOUT CHIPOTLE
Steve Ells, our founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, the land, and the people who produce them. Chipotle prepares its food using real, wholesome ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and operates more than 2,400 restaurants. For more information, visit Chipotle.com.

SOURCE Chipotle Mexican Grill

Chris Arnold, carnold@chipotle.com

Chipotle Board forms search committee for new CEO

Current Chairman, CEO and Founder Steve Ells to Become Executive Chairman with Primary Focus on Innovation Upon Completion of Search

DENVER, 2017-Dec-01 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) today (Nov. 29, 2017) announced that Steve Ells, chairman and CEO – and the founder of the company in 1993 – will become executive chairman following the completion of a search to identify a new CEO. The Board has formed a search committee comprised of Directors Robin Hickenlooper and Ali Namvar, as well as Ells, to identify a new leader with demonstrated turnaround expertise to help address the challenges facing the company, improve execution, build customer trust, and drive sales.

“I am incredibly proud of Chipotle and our people – and grateful to our loyal customers – and while we are continuing to make progress, it is clear that we need to move faster to make improvements,” said Ells. “Simply put, we need to execute better to ensure our future success. The Board and I are committed to bringing in an experienced leader with a passion for driving excellence across every aspect of our business, including the customer experience, operations, marketing, technology, food safety, and training.”

Added Ells, “Bringing in a new CEO is the right thing to do for all our stakeholders. It will allow me to focus on my strengths, which include bringing innovation to the way we source and prepare our food. It will ultimately improve our ability to provide our guests with delicious food that is prepared with high quality ingredients that are raised responsibly and served in a way that is accessible to everyone. I am confident that this will allow us to deliver value for our shareholders, and provide rewarding opportunities for our employees. Chipotle has vast unrealized potential. As we work hard to restore our brand, I believe we can capitalize on opportunities, including in areas such as the digital experience, menu innovation, delivery, catering, and domestic and international expansion, to deliver significant growth.”

Chipotle lead independent director Neil W. Flanzraich said, “Steve is a visionary leader and one of the most successful restaurateurs in history, having grown Chipotle from a single restaurant in Colorado to more than 2,350 restaurants today. Steve made the decision, and the Board agreed, that now is the right time to identify a new CEO who can reinvigorate the brand and help the company achieve its potential. We are committed to recruiting a world-class CEO for this incredible opportunity.”

The Board has retained the services of leading executive recruitment firm Spencer Stuart to assist in the search for a new CEO.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using real, whole ingredients, and is the only national restaurant brand that prepares its food using no added colors, flavors or other industrial additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,350 restaurants. For more information, visit chipotle.com.

Forward-Looking Statements

Certain statements in this press release, including statements regarding the CEO search, future plans for Chipotle, and expressions of confidence in Chipotle’s future, are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We use words such as “anticipate”, “believe”, “could”, “continue”, “should”, “estimate”, “expect”, “intend”, “may”, “predict”, “project”, “target”, and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: risks associated with management transitions, including potential difficulties in implementing new strategies and tactics developed by a new leadership team, and possible disruptions in the event of further changes in the management team; the uncertainty of our ability to achieve expected levels of comparable restaurant sales due to factors such as changes in consumers’ perceptions of our brand, including as a result of food-borne illness incidents, the impact of competition, including from sources outside the restaurant industry, decreased overall consumer spending, or our possible inability to increase menu prices or realize the benefits of menu price increases; the risk of food-borne illnesses and other health concerns about our food or dining out generally; factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and our ability to identify, hire and train qualified employees to operate restaurants to our high standards; the performance of new restaurants and their impact on existing restaurant sales; increases in the cost of food ingredients and other key supplies or higher food costs due to changes in supply chain protocols; the potential for increased labor costs or difficulty retaining qualified employees, including as a result of market pressures, enhanced food safety procedures in our restaurants, or new regulatory requirements; risks related to our marketing and advertising strategies, which may not be successful and may expose us to liabilities; security risks associated with the acceptance of electronic payment cards or electronic storage and processing of confidential customer or employee information; risks relating to our expansion into new markets; the impact of federal, state or local government regulations relating to our employees, our restaurant design, or the sale of food or alcoholic beverages; risks associated with our Food With Integrity philosophy, including supply shortages and potential liabilities from advertising claims and other marketing activities related to Food With Integrity; risks relating to litigation, including possible governmental actions related to food-borne illness incidents, as well as class action litigation regarding employment laws, advertising claims or other matters; risks relating to our insurance coverage and self-insurance; our dependence on key personnel; risks regarding our ability to protect our brand and reputation; risks associated with our ability to effectively manage our growth; and other risk factors described from time to time in our SEC reports, including our most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q, all of which are available on the investor relations page of our website at ir.chipotle.com.

Media Contact:
Chris Arnold
303.222.5912
Carnold@Chipotle.com

Investor Relations Contact:
Mark Alexee
303-605-1042
Malexee@Chipotle.com

Source: Chipotle Mexican Grill

Chipotle announces buy-one-get-one (BOGO) offer for Active Military and Veterans on Nov. 7

Chipotle announces buy-one-get-one (BOGO) offer for Active Military and Veterans on Nov. 7

 

Active military and veterans can receive buy-one-get-one Chipotle on Nov. 7, a week before Veterans Day

DENVER, 2017-Nov-04 — /EPR Retail News/ — In honor of those who serve, Chipotle Mexican Grill (NYSE: CMG) will offer our country’s heroes a special thank you with a buy-one-get-one (BOGO) offer from 5 p.m. to close on the Tuesday before Veterans Day, Nov. 7.

All active duty military, reserves, national guard, military spouses, retired military and veterans with a valid U.S. military ID or proof of service are eligible for a BOGO at all Chipotle restaurants in the U.S. on this day. The offer is valid on burritos, bowls, salads and taco orders as a small (foil-wrapped) token of thanks for their service.

“We are enormously grateful for the service provided by members of the military who keep our country safe,” said Laurie Schalow, chief communications officer at Chipotle. “We are proud to honor them with this small token of appreciation each year.”

This promotion is valid on in-store purchases only and may not be combined with other coupons, promotions or special offers. Limit one free menu item per military ID, subject to availability. Free item requires purchase of an entrée item of equal or greater value and is to be collected by valid ID holder only.

For more information, please visit Chipotle.com/militaryappreciation.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land and people who produce them. Chipotle prepares its food using only real, whole ingredients, and is the only national restaurant brand that uses absolutely no added colors, flavors or other industrial additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,300 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle’s Halloween Boorito celebration: Get the chance to win free burritos for an entire year!

No trick: Costumed customers score entrees for three bucks, plus a chance to win free burritos for a year

DENVER, 2017-Oct-18 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) will be holding their annual Halloween Boorito celebration on Tuesday, Oct. 31, from 3 p.m. to closing, at all Chipotle locations. Customers who show up in costume will be treated to a three-dollar burrito, bowl, salad or order of tacos. This year, Chipotle is also sweetening the deal with a sweepstakes. Customers can text “BOORITO” to 888222 between Oct. 16 and Oct. 31 at midnight to be entered to win free burritos for an entire year.

“Boorito is a Chipotle tradition. Our customers love it, and our restaurant teams have a great time, too,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Whether your costume is elaborate, or you just grab some aluminum foil and arrive as a burrito, it’s a great way to add some delicious food to your Halloween celebration.”

Boorito has long been a Chipotle tradition, when customers and fans of all ages have fun dressing up all in the spirit of Halloween (and burritos). For more information about this year’s Boorito celebration, and the Burritos for a Year sweepstakes, please visit www.chipotle.com/boorito.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using only real, whole ingredients, and is the only national restaurant brand that uses absolutely no added colors, flavors or other industrial additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,300 restaurants. For more information, visit Chipotle.com.

Contact:

Chipotle Mexican Grill
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle expands its educational benefits program with new degree at University of Denver

  • Chipotle to offer educational assistance to employees who pursue a Bachelor of Arts at DU
  • Initial data shows 89 percent of student-employees stay with Chipotle after enrolling in tuition assistance programs; student-employees also see greater likelihood of promotion

DENVER, 2017-Aug-23 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) has added University of Denver (DU) to the universe of colleges and universities that employees have access to through a Chipotle partnership with Guild Education. Through the partnership, Chipotle employees can earn a degree through DU’s Bachelor of Arts completion program in its University College. The partnership with DU adds to existing educational benefits the company already provides its employees, including up to $5,250 in tuition reimbursement, and a discounted tuition program through Guild that offers reduced cost courses and degree programs at a number of colleges and universities.

Since expanding its education offerings in 2015 to include hourly workers as well as salaried employees, Chipotle has seen better than expected participation, improved retention, and higher promotion rates among participating employees. Since expanding the program, Chipotle has provided assistance to nearly 3,500 employees. The company’s education programs currently offer more than 2,000 class and program options to employees. The addition of the new degree program through DU’s University College offers a return to Chipotle’s roots of sorts, given that the first Chipotle restaurant is located just steps from DU’s main campus.

“Our goal in offering really strong educational benefits to our employees is to help prepare them for long-term and fulfilling careers,” said Steve Ells, founder, chairman and CEO at Chipotle. “A year into the program, we are hearing tremendous feedback from our employees, and seeing strong results in terms of enrollment, retention, and internal promotions among employees who are participating in the program.”

To help expand its educational benefits program, including the new degree at DU, Chipotle partnered with Guild Education and Guild’s network of non-profit colleges. Data from Guild Education shows that Chipotle’s restaurant employees enrolled in its programs who go back to school are twice as likely to be promoted at Chipotle, as compared to their peers. Restaurant employees enrolled in an education program with Guild are also nearly twice as likely to stay at Chipotle — 89 percent of employees who enrolled stayed with the company for the following nine months.

A Career with Purpose

Carlos Grajeda, a service manager at Chipotle in Denver, was one of the first employees to take advantage of continuing education benefits through Guild. After struggling to complete college twice, Grajeda began working at Chipotle and soon after learned about Chipotle’s education benefits.

“Chipotle offered me an affordable way to go back to school, and I’m beyond grateful,” Grajeda said. “I worked with Guild to complete a management training program and earn some college credits, and then I decided to take the next step and enroll in a degree program at Colorado State University-Global Campus. My life has been filled with more purpose and direction than ever before.”

“Chipotle team members are not only hard-working employees – they are also dedicated learners on the path to an entirely new form of the American apprenticeship,” said Rachel Carlson, CEO and co-founder of Guild Education. “Companies like Chipotle are leading on new and innovative solutions to support and retain great employees like Carlos.”

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using real, whole ingredients, and is the only national restaurant brand that prepares its food using no added colors, flavors or other industrial additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,300 restaurants. For more information, visit Chipotle.com

ABOUT GUILD EDUCATION

Guild Education helps employers offer Education as a Benefit to their employees. Guild’s technology makes offering education benefits and tuition reimbursement an easy choice for leading companies, with a platform that helps HR leaders turn their education cost centers into a positive ROI. Guild’s diverse network of online, nonprofit universities, including the University of Denver, offers a range of programs from GEDs through bachelor’s and master’s degrees, along with advising and retention coaching to help each student navigate the worlds of work and college. To learn more about Guild, visit www.GuildEducation.com/for_companies.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle

Chipotle offers all day, buy-one-get-one (BOGO) promotion to all nurses on Wednesday, June 14

Chipotle offers all day, buy-one-get-one (BOGO) promotion to all nurses on Wednesday, June 14

 

Cure the Craving: Chipotle Announces Buy One, Get One Offer for Nurses All Day on Wednesday, June 14

DENVER, 2017-Jun-08 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) is offering a special, one-day, buy-one-get-one (BOGO) promotion to all nurses to celebrate their hard work and contributions. All day on Wednesday, June 14, from open to close, any nurse with a valid ID can take advantage of a special BOGO promotion at any Chipotle Mexican Grill restaurant nationwide or in Canada.

“Nurses take care of people day in and day out and we want to do our small part to take care of them,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Their jobs aren’t easy, but hopefully this small gesture makes lunch or dinner a little easier and a little tastier.”

The BOGO is valid for all types of nurses (RN, NP, CRNA, CNS, CNM, LVN, CAN), who present a nursing license or hospital/medical office nurse ID at any Chipotle location in the U.S. and Canada. This promotion may not be combined with other coupons, promotions or special offers. The promotion is valid in-store only and excludes online, mobile, fax, Burritos by the Box or catering orders. Limit is one free menu item per nurse ID.

For more information, please visit http://www.Chipotle.com/nurseappreciation.

About Chipotle

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using real, whole ingredients, and is the only national restaurant brand that prepares its food using no added colors, flavors or other industrial additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,300 restaurants. For more information, visit Chipotle.com

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle announces its first-ever Trifesta VIP Sweepstakes

From May 8 – May 22, Fans Can Text to Win a Festival Package to Experience Lollapalooza, Life is Beautiful Festival and Austin City Limits Music Festival

DENVER, 2017-May-10 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE:CMG) is helping its fans get into summer festival mode with its first-ever Trifesta VIP Sweepstakes. The sweepstakes gives fans a chance to win the ultimate festival experience package: VIP passes for one winner and a guest to attend three of the nation’s top music festivals: Lollapalooza, Life is Beautiful Festival and AustinCity Limits Music Festival.

Starting May 8 and running through May 22, fans can text “MUSICPASS” to 888222 for a chance to win the prize package. In addition to receiving two VIP tickets to each festival – Lollapalooza (August 3 – 6 in Chicago), Life is Beautiful Festival (September 22 – 24 in Las Vegas), and Austin City Limits Music Festival (October 6 – 15 in Austin, Tex.) – the winner and one guest will also receive airfare, lodging, free Chipotle food while at the festivals and free IZZE® Sparkling Juice.

“Chipotle is a longtime supporter of music and the arts, which we brought to life through events like our Cultivate Festivals and the Cultivating Thought program,” said Chris Arnold, communications director at Chipotle. “This is a fun way to continue bringing our fans into the experience and provide one lucky fan a truly memorable summer filled with great food and music.”

In addition to the sweepstakes, Chipotle will be at each of the festivals, serving delicious burritos to the masses. Fans can see all rules and conditions at chipotle.com/trifesta-rules. No purchase is necessary to enter.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using only real, whole ingredients, and is the only national restaurant brand that uses absolutely no added colors, flavors or other industrial additives typically found in fast food.Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,300 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle to treat teachers to a Buy One, Get One offer on May 2

Chipotle to treat teachers to a Buy One, Get One offer on May 2

 

DENVER, 2017-May-01 — /EPR Retail News/ — In celebration of the important contributions made by teachers, Chipotle Mexican Grill(NYSE: CMG) is offering a special, one-day, buy-one-get-one (BOGO) promotion to all educators. From 3:00 p.m. to close on Tuesday, May 2, 2017, Chipotle will host a Teachers’ Appreciation promotion where teachers, faculty and staff at schools and universities across the country can receive a BOGO with a valid school ID.

“Chipotle appreciates the educational community and all they do for their students, day in and day out,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “This is a small — but tasty — gesture from us to them to say thanks for their contributions to our classrooms and communities.”

The BOGO is valid for educators and staff at all levels, including pre-school, elementary, middle and high school, university and homeschooling parents who present valid identification recognizing them as staff or support on May 2. It is available for in-restaurant orders only and is not valid for online, mobile, fax or catering. There is a limit of one free entrée item per educator customer with the purchase of an entrée item of equal or greater value.

Chipotle has long been a champion for education and literacy. The company has provided reading rewards for libraries across the United States’ summer reading programs, offers tuition reimbursement to their employees and partners with Guild Education to provide discounted tuition programs for employees as well.

Earlier this year, Chipotle also unveiled “RAD Lands,” an unbranded, educational video series for kids about food and where it comes from, available through Discovery Education. The program gives teachers and parents tools to educate children on the benefits of eating fresh food, the importance of caring for our environment and how to create healthy, tasty snacks.

For more information about the BOGO promotion, please visit http://www.Chipotle.com/teacherappreciation. To learn more about Reading Rewards visit https://www.chipotle.com/reading. For more information on “RAD Lands” and how to bring it for free to schools visit http://www.radlandsinschool.com/.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and is the only national restaurant brand that uses of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle

Chipotle Off To A Good Start With First Quarter 2017 Results

DENVER, 2017-Apr-29 — /EPR Retail News/ — Chipotle Mexican Grill, Inc. (NYSE: CMG) today (Apr. 25, 2017) reported financial results for its first quarter ended March 31, 2017.

Overview for the first quarter of 2017 as compared to the first quarter of 2016:

  • Revenue increased 28.1% to $1.07 billion
  • Comparable restaurant sales increased 17.8% (including 0.6% from recognized revenue previously deferred related to Chiptopia)
  • Restaurant level operating margin increased to 17.7% from 6.8%
  • Net income was $46.1 million, improved from a net loss of $26.4 million
  • Diluted earnings per share was $1.60, improved from a diluted net loss per share of $0.88
  • Opened 57 new restaurants

“2017 is off to a strong start, as our restaurant managers and teams are energized by our renewed focus on the customer,” said Steve Ells, Founder, Chairman and CEO of Chipotle. “By simplifying the focus in our restaurants to only those elements that lead to a great guest experience, our operations have improved every single month, which gives us confidence that we are on our way to achieve our mission to ensure that great food made with whole unprocessed ingredients is accessible to everyone.”

First quarter 2017 results

Revenue for the quarter was $1.07 billion, up 28.1% from the first quarter of 2016. The increase in revenue was driven by comparable restaurant sales increases and to a lesser extent by new restaurant openings. Comparable restaurant sales increased due to improved customer traffic, reduced promotional activity, and increased average check. Comparable restaurant sales increased 17.8%, which included a benefit of 0.6% due to previously deferred revenue related to Chiptopia recognized during the quarter. We opened 57 new restaurants during the quarter and closed 15 ShopHouse Southeast Asian Kitchen restaurants and one Chipotle restaurant. Our total restaurant count as of the end of the quarter was 2,291.

Food costs were 33.8% of revenue, a decrease of 150 basis points compared to the first quarter of 2016. The decrease was primarily driven by lower food waste and testing costs, and bringing the preparation of lettuce and bell peppers back to our restaurants. This decrease was partially offset by higher avocado prices.

Restaurant level operating margin was 17.7% in the quarter, an increase from 6.8% in the first quarter of 2016. The increase was primarily driven by sales leverage, lower marketing and promotional spend, efficiencies in labor, and lower food costs. The restaurant level operating margin also benefited by 0.15% from sales leverage related to recognizing revenue previously deferred from Chiptopia, slightly offset by free catering discounts for Chiptopia.

General and administrative expenses were 6.5% of revenue for the first quarter of 2017, a decrease of 90 basis points from the first quarter of 2016. In dollar terms, general and administrative expenses increased $7.4 million compared to the first quarter of 2016 due to increased non-cash stock based compensation and bonus expense, partially offset by lower legal and travel costs. Excluding stock based compensation, general and administrative expenses during the quarter were flat in dollar terms compared to last year. Stock compensation expense was higher during the first quarter of 2017 because the first quarter of 2016 included a reduction in expense for performance awards that were no longer expected to vest against performance criteria. Without this reduction, stock compensation expense was consistent in both years.

Net income for the first quarter of 2017 was $46.1 million, or $1.60 per diluted share, compared to net loss of $26.4 million, or a loss of $0.88 per diluted share, in the first quarter of 2016.

Outlook

For the full year of 2017, management is targeting the following:

  • Comparable restaurant sales increases in the high-single digits
  • 195 – 210 new restaurant openings
  • An estimated effective full year tax rate of approximately 39.0%

Definitions

The following definitions apply to these terms as used throughout this release:

Comparable restaurant sales, or sales comps, represent the change in period-over-period sales for restaurants in operation for at least 13 full calendar months.

Comparable restaurant transactions represent the change in period-over-period transactions, including transactions with no sales dollars due to promotional discounts, for restaurants in operation for at least 13 full calendar months.

Restaurant level operating margin represents total revenue less restaurant operating costs, expressed as a percent of total revenue.

Conference Call

Chipotle will host a conference call to discuss the first quarter 2017 financial results on Tuesday, April 25, 2017 at 4:30 PM Eastern time.

The conference call can be accessed live over the phone by dialing 1-877-451-6152 or for international callers by dialing 1-201-389-0879. The call will be webcast live from the company’s website on the investor relations page at ir.chipotle.com. An archived webcast will be available approximately one hour after the end of the call.

About Chipotle

Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, the land, and the people who produce them. Chipotle prepares its food without the use of added colors, flavors or preservatives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and operates more than 2,300 restaurants. For more information, visit chipotle.com.

Forward-Looking Statements

Certain statements in this press release, including statements under the heading “Outlook” of our expected comparable restaurant sales increases, number of new restaurant openings, and effective tax rate for 2017 are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We use words such as “anticipate,” “believe,” “could,” “continue,” “should,” “estimate,” “expect,” “intend,” “may,” “predict,” “project,” “target,” and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: the uncertainty of our ability to achieve expected levels of comparable restaurant sales due to factors such as changes in consumers’ perceptions of our brand, including as a result of food-borne illness incidents beginning in late 2015, the impact of competition, including from sources outside the restaurant industry, decreased overall consumer spending, or our possible inability to increase menu prices or realize the benefits of menu price increases; the risk of food-borne illnesses and other health concerns about our food or dining out generally; factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified employees; the performance of new restaurants and their impact on existing restaurant sales; increases in the cost of food ingredients and other key supplies or higher food costs due to new supply chain protocols; the potential for increased labor costs or difficulty retaining qualified employees, including as a result of market pressures, enhanced food safety procedures in our restaurants, or new regulatory requirements; risks related to our marketing and advertising strategies, which may not be successful and may expose us to liabilities; security risks associated with the acceptance of electronic payment cards or electronic storage and processing of confidential customer or employee information; risks relating to our expansion into new markets; the impact of federal, state or local government regulations relating to our employees, our restaurant design, or the sale of food or alcoholic beverages; risks associated with our Food With Integrity philosophy, including supply shortages and potential liabilities from advertising claims and other marketing activities related to Food With Integrity; risks relating to litigation, including possible governmental actions related to food-borne illness incidents, as well as class action litigation regarding employment laws, advertising claims or other matters; risks relating to our insurance coverage and self-insurance; our dependence on key personnel and uncertainties arising from recent changes in our leadership; risks regarding our ability to protect our brand and reputation; risks associated with our ability to effectively manage our growth; and other risk factors described from time to time in our SEC reports, including our most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q, all of which are available on the investor relations page of our website at ir.chipotle.com.

Contact:
Mark Alexee
303-605-1042
malexee@chipotle.com

Source: Chipotle Mexican Grill, Inc.

Chipotle launches “As Real as It Gets” advertising campaign highlighting its commitment to using only real ingredients

Chipotle launches “As Real as It Gets” advertising campaign highlighting its commitment to using only real ingredients

 

“As Real as It Gets” Campaign to Use National Television to Convey Brand’s Commitment to Using Only Real Ingredients in Their Food

DENVER, 2017-Apr-12 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced today (Apr. 10, 2017) the launch of the “As Real as It Gets” advertising campaign created to support the company’s commitment to using only real ingredients. The launch of the campaign follows the recent announcement that Chipotle is the only national restaurant brand without added colors, flavors or preservatives – artificial or natural – in any of the ingredients it uses to prepare its food (except for lemon and lime juice which can be used as preservatives, though Chipotle uses them only for taste).

The “As Real as It Gets” campaign includes a series of videos with Sam Richardson, Jillian Bell and John Mulaney ‘getting real’ as they lounge inside a surprisingly spacious burrito voiced by Jeffrey Tambor. The comedians get real by revealing their fears, desires and secrets inside the burrito. The campaign also features radio, outdoor, digital video and banners, and social advertising that similarly conveys Chipotle’s commitment to being real.

“In a world full of fakery and half-truths, it’s invigorating to hear a brand tell it like it is,” said Mark Crumpacker, chief marketing and development officer for Chipotle. “This campaign challenges the conventions of fast food advertising by being completely real — not only about our food, but about the world we live in — and it does so with an optimism and playful humor that’s very much in line with our brand.”

Developed with Venables Bell & Partners (VB&P), “As Real as It Gets” represents the company’s first use of national broadcast television as a significant component of an advertising campaign. Last year, Chipotle tested television advertising in some markets, but this campaign represents a broader use of video across broadcast, cable and digital. Examples of the ads from the campaign can be seen at http://www.chipotle.com/realcampaign.

“We’re thrilled to help create the next chapter for this great brand with a campaign that conveys Chipotle’s commitment to doing the right thing and offering real, quality food,” said Will McGinness, partner and executive creative director at Venables Bell & Partners. “We set out to avoid all the conventions of fast food advertising. Using humor and a commitment to telling it like it is, we cut through the clutter of confusing claims, limited time offers or farmers holding produce, and created a campaign that is very true to who they are.”

Media planning and buying for the campaign was done by MullenLowe MediaHub.

The release of the “As Real as it Gets” campaign supports Chipotle’s commitment to using only real ingredients in its food. The company recently announced that it had rolled out new tortillas — used for their burritos, tacos and chips — that eliminated the use of preservatives and dough conditioners leaving the brand with only 51 real ingredients that are readily available at a farmer’s market or grocery store. The milestone furthers the company’s mission to ensure that better food, prepared from whole, unprocessed ingredients is accessible to everyone.

Chipotle has championed quality ingredients and the use of local, organically grown produce when practical, dairy from cows raised in pasture, meats from animals raised without hormones or non-therapeutic antibiotics, and the use of ingredients that have not been genetically modified throughout the company’s tenure. To highlight its entire ingredient list, the company released a new section of its website dedicated to its ingredients at http://www.chipotle.com/real.

Chipotle defines “national restaurant brand” as any restaurant brand included in the Nation’s Restaurant News top 200 list (August 2016) having more than 100 total U.S. locations. The company’s statements that it uses no added colors, flavors or preservatives apply only to Chipotle branded restaurants operating within the U.S., and only to the ingredients used to prepare food and not to ingredients used in the beverages sold at Chipotle.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using without the use of added colors, flavors or preservative typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle

###

Chipotle launches “Spot the Imposter” game in celebration of becoming the only restaurant brand without additives and preservatives in its food

Chipotle launches “Spot the Imposter” game in celebration of becoming the only restaurant brand without additives and preservatives in its food

 

Players search for “imposter” ingredients hidden among the company’s 51 real ingredients

DENVER, 2017-Apr-04 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) today (Apr. 3, 2017) launched “Spot the Imposter,” an online game designed to support its milestone achievement of becoming the only national restaurant brand without added colors, flavors or preservatives – artificial or natural – in any of the ingredients it uses to prepare its food (except for lemon and lime juice which can be used as preservatives, though the company uses them only for taste).

To play the game, users search through Chipotle’s 51 real ingredients hunting for commonly used industrial additives — including added flavors, colors, preservatives, gluten and gums — masquerading as real ingredients. Successful players are rewarded with a mobile offer good for a free order of chips and guacamole, with purchase of an entrée, at any Chipotle in the U.S., and a chance to enter the sweepstakes to win other food prizes.

“At Chipotle, our real ingredients have nothing to hide,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Other restaurants are trying to make their ingredients sound better by switching artificial colors, flavors and preservatives for friendlier sounding additives that serve the same purpose. Our food is made entirely with real ingredients that consumers easily recognize – the kinds of ingredients you can buy yourself at a farmers’ market or grocery store. This new game encourages customers to learn about what’s real in their food and what’s not, while reinforcing our commitment to high-quality ingredients.”

“Spot the Imposter” can be played starting April 3rd and ending April 7th. Spotting the hidden imposter ingredient earns the player the mobile offer while supplies last. Successful players are also entered to win Burritos for a Year or Dinner for 10. As an added element, a new hidden imposter ingredient will be released at 9 a.m. EDT each day of the contest so users can come back each day to find the new hidden imposter ingredient. Each day the customer plays and spots the imposter, they can receive an additional sweeps entry. Up to five sweepstakes entries (one per day) will be allowed per person with sweeps winners getting free Burritos for a Year or Dinner for 10. There is a limit of one free chips and guac offer, with entrée purchase, per person, per mobile number, with all offers expiring April 30, 2017.

To play the game and enter the sweepstakes, visit http://www.chipotle.com/real. For more information and rules on the sweepstakes, visit http://www.chipotle.com/spottheimposter-faq. For official rules, visit http://www.chipotle.com/spottheimposter-rules.

Chipotle defines “national restaurant brand” as any restaurant brand included in the Nation’s Restaurant News top 200 list (August 2016) having more than 100 total U.S. locations. The company’s statements that it uses no added colors, flavors or preservatives apply only to Chipotle branded restaurants operating within the U.S., and only to the ingredients used to prepare food and not to ingredients used in the beverages sold at Chipotle.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out the finest ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food without the use of added colors, flavors or preservatives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

###

Chipotle becomes the only national restaurant brand to eliminate unnecessary additives and preservatives in its food

Multi-Year Quest to Develop Better Tasting, Preservative-Free Tortilla Complete; Company’s Food Now Includes Only 51 Real, Delicious Ingredients

DENVER, 2017-Mar-30 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced that it has become the only national restaurant brand with no added colors, flavors or preservatives in any of the ingredients it uses to prepare its food (except for lemon and lime juices which can be used as preservatives, though Chipotle uses them only for taste). This applies to all Chipotle restaurants in the United States and does not include beverages. The accomplishment furthers the company’s mission to make better food accessible to everyone. Details about each of the company’s ingredients can be seen at http://www.chipotle.com/real.

Two years ago, the company began working to eliminate unnecessary additives and preservatives from the tortillas it uses to make burritos, tacos and chips. The new tortillas are now served in all the company’s U.S. restaurants, and were tested extensively in Chipotle restaurants around the country beginning in January. The new recipes for corn and flour tortillas now contain between two and five ingredients. For example, the new flour tortillas are made using only flour, water, canola oil, salt and yeast. The corn tortillas used for the chips are made only with corn masa flour and water.

“We have always used high quality ingredients and prepared them using classic cooking techniques,” said Steve Ells, Chipotle Founder, Chairman and CEO. “We never resorted to using added colors or flavors like many other fast food companies do simply because these industrial additives often interfere with the taste of the food. However, commercially available tortillas, whether they are for us or someone else, use dough conditioners and preservatives. I’ve been on a quest for a better tasting tortilla for years, and we finally achieved a tortilla made the way you would make them at home, and they are simply delicious. Ultimately, all of the decisions we make about the ingredients we use are about making the very best tasting food we can.”

Chipotle has long been a pioneer in serving better quality ingredients. This includes the use of local and organically grown produce when available and practical, dairy from cows raised on pasture and meats from animals raised without hormones or non-therapeutic antibiotics. Additionally, none of the ingredients used in Chipotle’s food have been genetically modified. With the introduction of its new tortillas, the company now touts only 51 real ingredients used to prepare all of its food. This is in stark contrast to most other fast food chains where a single menu item can contain 40 or more ingredients — many of which are added flavors, colors, preservatives and other industrial additives.

“When helping people find ways to eat well, I always encourage them to look for food made with simple ingredients, and without unnecessary additives. Even the word ‘natural,’ when it comes to additives, can be misleading because there are added colors and added flavors that can be labeled as ‘natural,’” said Ellie Krieger, RD, Nutritionist, Chef, and host of the public television show, “Ellie’s Real Good Food.” “And when I go out to eat, I seek out restaurants that use the same real, high-quality ingredients I use in my own kitchen. That’s why I absolutely love what Chipotle is doing here.”

Chipotle’s accomplishment comes at a time when other fast food brands are scrambling to clean up their ingredient statements as consumers turn away from processed foods and foods with added colors, flavors, preservatives and other industrial additives. But nearly every fast food chain has chosen the easier path of simply switching from artificial flavors and colors to “natural” versions of additives that serve the same purpose. Some fast food companies have gone so far as to designate the preservatives they use as “natural” even though nearly all preservatives identified in FDA rules are known as “chemical preservatives.”

Evidence of how confusing the distinction between artificial and natural additives can be is illustrated by looking at the ingredient statement from what is arguably fast food’s most popular offering: the French fry. Typical fast food French fries contain several ingredients including “natural beef flavor.” Even though it contains no beef, the “natural” beef designation can be used simply because the chemical is derived from plant material.

“Rather than switching from artificial colors, flavors, sweeteners and preservatives to ‘natural’ alternatives of the same additives, fast food companies should be asking why their food needs added colors, flavors, sweeteners and preservatives in the first place,” said Mark Crumpacker, Chief Marketing and Development Officer for Chipotle. “Because we prepare our fresh food using classic cooking techniques, we avoid using the industrial additives typically associated with fast food — but most importantly, that approach is the reason our food is so delicious.”

The company also released a “visual ingredient statement” which visually depicts the ingredients in each of its menu items. The visual ingredient statement can be seen at http://www.chipotle.com/ingredients.

Chipotle defines “national restaurant brand” as any restaurant brand included in the Nation’s Restaurant News top 200 list (August 2016) having more than 100 total U.S. locations. The company’s statements that it uses no added colors, flavors or preservatives apply only to Chipotle branded restaurants operating within the U.S., and only to the ingredients used to prepare food and not to ingredients used in the beverages sold at Chipotle.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out the finest ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food without the use of added colors, flavors or preservatives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle and Discovery Education Launch Television Series about Good Food Choices on iTunes

Chipotle and Discovery Education Launch Television Series about Good Food Choices on iTunes

 

Available exclusively on iTunes and in partnership with Discovery Education, the original series highlights ways for parents and kids to make good food choices

DENVER, 2017-Mar-27 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) today (Mar. 22, 2017) released “RAD Lands,” an original video series about food for kids between the ages of 7 and 10. The show is available exclusively on iTunes at iTunes.com/RadLands. The unbranded series, created in partnership with CAA Marketing and The Magic Store (the team behind the Daytime Emmy-nominated series “Yo Gabba Gabba!”), features celebrity chefs, musicians and YouTube personalities, and is aimed at educating families about where their food comes from and how it is prepared.

“Chipotle is ensuring that better food is accessible to everyone,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “We created ‘RAD Lands’ to educate young eaters and their parents about food in an entertaining and engaging way. We don’t advertise to kids so the show is completely unbranded. We hope that it sparks conversation and curiosity among families, ideally leading to smarter and more informed choices about food.”

The main storytelling component of “RAD Lands” is an animated segment called “The Cultivators” that follows a small rebel squad’s epic journey to help save the galaxy’s plants and animals to preserve their access to real, fresh food. The squad is challenged by a nemesis trying to homogenize food across the galaxy and turn it all into highly processed junk food.

Season one will be available exclusively on iTunes in the US and Canada for $4.99, bringing the series to a wide and digital savvy audience on the world’s premium destination for music, TV and movie content. Alternatively, families can download the first episode for free, and the remaining five episodes for $1.99 each. As part of the “RAD Lands” launch and to support school lunches, Chipotle will donate $100,000 to the Chef Ann Foundation, a non-profit organization that works with schools nationwide to provide the tools and resources they need to serve healthy, nutritious, and delicious food to every student, every day.

“RAD Lands” continues Chipotle’s tradition of producing innovative unbranded content focusing on fresh ingredients and a wholesome lifestyle. The series was created by Chipotle in partnership with CAA Marketing and The Magic Store, one of the most respected producers of children’s television and the team behind the popular television series “Yo Gabba Gabba!” The culinary and musical talent appearing in “RAD Lands” includes chefs Amanda Freitag, Michael Voltaggio, and Duff Goldman, along with musicians Neon Trees, Wayne Coyne of the Flaming Lips, Biz Markie and Portugal. The Man, among others.

“Chipotle and the ‘RAD Lands’ series are a great fit with the values of my foundation,” said Ann Cooper, founder of the Chef Ann Foundation. “We are thrilled with the generous support from Chipotle and iTunes through this program, and hope it encourages others to contribute what they can to influence future generations’ views on food.”

Discovery Education Partnership Enhances Program Benefits

To enhance the program’s reach to educators and students, Chipotle is partnering with Discovery Education, a leading provider of digital education content for K-12 classrooms, for RAD Lands In School. In this online program for elementary students launching later this spring, RAD Lands episodes will be paired with lesson plans and activities that have been developed by Discovery Education’s award-winning curriculum team. These no-cost resources incorporate music, animation, and live-action segments to teach students key health and science content, including the benefits of eating fresh food, the importance of caring for our environment, and how to create healthy and tasty snacks. These engaging lessons and activities can be used as stand-alone materials or integrated into elementary health and science curriculum. Additionally, Discovery Education will host an original, nationwide virtual field trip this fall for students and teachers that will combine food literacy experts and the RAD Lands content for a real-time learning experience. More information can be found at www.RADlandsinschool.com.

“RAD Lands In School offers educators and students a way to explore where fresh food comes from and how it can support a healthy lifestyle in a fun and compelling way,” said Lori McFarling, senior vice president and chief marketing officer of Discovery Education. “We are pleased to partner with Chipotle on this effort to start conversations with students about health and nutrition, farming and food, through vibrant content and easy to use activities.”

“Every student should be knowledgeable about making good food choices and RAD Lands In School will help to support my health classroom lessons in a new and engaging way while also providing activities for the family at home,” said Brandon Wislocki, fifth grade teacher at Stonegate Elementary (Irvine Unified School District) in Rancho Santa Margarita, Calif.

“Through ‘RAD Lands,’ we wanted to create a show for families to watch together that engages and teaches without preaching,” said Scott Schultz, “Yo Gabba Gabba!” creator and executive producer at The Magic Store. “We achieved that goal through a combination of animation, music and live action throughout the series.”

To learn more about RAD Lands, visit chipotle.com/radlands. To download episodes of the show, visit iTunes.com/RadLands.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:

Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle launches ‘Cado Crusher’ online game where players get a chance to win free chips and guac

DENVER, 2017-Jan-25 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) in partnership with Avocados From Mexico announced today (Jan. 24, 2017) a new online game called ‘Cado Crusher, where users have three rounds to smash and combine ingredients to make their own version of Chipotle’s delicious guacamole.

Players are rewarded with a mobile offer good for a free order of chips and guacamole, with purchase of an entrée, at any Chipotle in the US. Users may play ‘Cado Crusher anytime January 24 through February 7, while supplies last, with all offers expiring February 28, 2017. There is a limit of one offer per person, per mobile number.

“This game provides a fun way for our customers to see the short list of quality ingredients that go into each and every batch of our scratch-made guacamole, while also giving them a chance to enjoy some chips and guac on us to complement their meal,” said Mark Crumpacker, chief marketing and development officer at Chipotle.

Chipotle’s guacamole is made from scratch throughout the day. Each batch of ripe avocados is hand-mashed and seasoned with freshly diced red onions, jalapeno peppers, cilantro, citrus juice and salt. Each of Chipotle’s 2,200-plus restaurants goes through approximately five cases of avocados a day, amounting to about 45,000 pounds of avocados in each restaurant annually. The company sources avocados exclusively from Mexico in certain months to ensure the taste and quality of its guacamole is the absolute best. Chipotle also buys avocados from California, Chile and Peru based on peak growing seasons.

“Avocados From Mexico is excited to partner with Chipotle this month to celebrate the star ingredient in their popular guacamole — fresh, great-tasting avocados,” said Alvaro Luque, president of Avocados From Mexico. “Guacamole super fans, and those new to Chipotle, will enjoy the ‘Cado Crusher game as part of our promotion around the Big Game, and we are thrilled to team up with Chipotle to provide free guacamole to their customers across the country.”

To learn more and play ‘Cado Crusher, please visit cadocrusher.com. To access Chipotle’s signature guacamole recipe, visit chipotle.com/guac-recipe.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

ABOUT AVOCADOS FROM MEXICO

Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.

Contact:

Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle partners with Compassion in World Farming USA and The Humane Society of the United States to Improve Treatment of Chickens

Restaurant Chain Partners with CIWF and HSUS to Improve Treatment of Chickens

DENVER, 2017-Jan-17 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced the latest evolution in its longstanding commitment to animal welfare — an initiative that represents a key component of the company’s mission.

Together with Compassion in World Farming USA and The Humane Society of the United States, Chipotle has been working to address growing concerns about how chickens are raised and processed. With Chipotle purchasing roughly 140 million pounds of chicken annually, this initiative represents a major undertaking for the company and its chicken suppliers.

The most critical issues are: welfare outcomes resulting from fast-growing chickens, environments in the facilities that house chickens, the space allotted to each chicken, and the manner in which chickens are slaughtered. To address each of these issues, using standards aligned with the new requirements of the Global Animal Partnership’s standard for broiler chickens, Chipotle will work to achieve the following goals by 2024 or sooner:

a) Improved breeding. Transition to strains of birds bred for measurably improved welfare outcomes.
b) Providing more space. Provide animals with more space by reducing maximum stocking density to 6 lbs. per square foot.
c) Living conditions. Provide chickens with housing that includes improved lighting, litter and floor enrichments that allow chickens to express natural behaviors.
d) Slaughter. Process chickens in a manner that utilizes a multi-step controlled-atmosphere processing system.

Suppliers will also be required to demonstrate compliance with these standards via audits by Chipotle’s internal Animal Welfare team as well as third party auditors.

“This is one more step forward for Chipotle, and one giant leap for chickens,” said Humane Society of the U.S. Senior Food PolicyDirector, Matthew Prescott.

“Chipotle is continuing to walk the talk on animal welfare. We applaud the company and their chicken suppliers for leading the way in a commitment that will improve the lives of more farmed animals than any other food business to date,” said Leah Garces, Compassion in World Farming USA Executive Director.

“Chipotle has long been at the forefront of animal welfare issues and enlightened sourcing for our restaurants, and we’re proud of our commitment to the evolution of our already high standards for chicken,” added Joshua Brau, Food with Integrity Program Manager at Chipotle.

Additional information about Chipotle’s chicken protocols is available at Chipotle.com/chicken-welfare.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
chris.arnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle launches an online tool to help customers not just count calories, but make calories count

Chipotle’s online tool helps customers meet their dietary needs in the New Year without sacrificing freshness or taste

DENVER, 2017-Jan-05 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced today (Jan. 4, 2017) its New Year’s resolution: an online tool to help customers not just count calories, but make calories count. Chipotle is launching a dietary options page that shows which ingredients are right for specific individual needs, so that customers can build a specifically customized meal, no matter their dietary restrictions or preferences. Whether eating vegan, avoiding gluten or looking to pump up the protein, Chipotle’s menu has the right combination for everyone.

“Many New Year’s resolutions involve a pledge to live a more active and healthy lifestyle,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “And our dietary options page can help you keep your New Year’s resolution this year. The tool makes it easy to customize your meal with fresh ingredients from our everyday menu so you can stay on track with your goals.”

To see which combinations are best for their personal health plan, customers can enter potential ingredient groupings into Chipotle’s nutrition calculator. This webpage also recommends healthy ingredient combinations, such as:

  • Chicken Salad (435 cal, 15.5g fat): Romaine lettuce, Responsibly Raised chicken, black beans, fresh mild tomato salsa and cheese (vinaigrette not included)
  • Vegetarian Salad (405 cal, 23.5g fat): Romaine lettuce, black beans, sautéed bell peppers and onions, fresh mild tomato salsa and guacamole (vinaigrette not included)
  • 3 Crispy Steak Tacos (490 cal, 21.5g fat): Crispy corn tortillas, marinated and grilled Responsibly Raised steak, fresh mild tomato salsa, cheese and romaine lettuce

For years Chipotle has been providing fresh, Responsibly Raised ingredients grown and raised with respect for farmers, animals and the environment, and now it’s making smart eating choices easy for customers, too.

Picky eaters welcome.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303.222.5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle announces Kids eat free every Sunday with the purchase of an entrée this September

Chipotle announces Kids eat free every Sunday with the purchase of an entrée this September
Chipotle announces Kids eat free every Sunday with the purchase of an entrée this September

 

DENVER, 2016-Aug-31 — /EPR Retail News/ — Chipotle Mexican Grill, Inc. (NYSE: CMG) today (Aug. 30, 2016) announced a promotion that is sure to keep everyone in the family satisfied. Every Sunday during the month of September, customers will receive a free kid’s meal with the purchase of an entrée. To accompany each kid’s meal, Chipotle has also partnered with the beloved children’s book, Dragons Love Tacosby Adam Rubin and illustrated by Daniel Salmieri to create limited edition in-store activity sheets that are fun for the whole family to complete.

“For more than two decades we have been serving families better food made with ingredients parents can trust — ingredients raised with respect for the land, the animals, and the farmers who produce them,” said Chris Arnold, communications director at Chipotle. “We think good food is at its best enjoyed with good company, and we hope families will join us on Sundays to share a meal together.”

The kid’s meal promotion is valid when purchasing a burrito, bowl, salad or order of tacos, and includes any Chipotle kid’s meal, including the build your own option and the quesadilla. Transactions that include the free kid’s meal will count toward Chiptopia, Chipotle’s loyalty program that rewards customers who make multiple paid visits to Chipotle each month with free food when transactions total at least $6. The promotion is available every Sunday in September.

For more information, please visit Chipotle.com/freekidsmeal.

ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that — where possible — are sustainably grown and raised responsibly with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 2,000 restaurants, including 24 Chipotle restaurants outside the US and 14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates four Pizzeria Locale restaurants. For more information, visit Chipotle.com.

Contact:

Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle

Chipotle offers students free drinks with food purchase during the month of September

DENVER, 2016-Aug-30 — /EPR Retail News/ — Today (Aug. 29, 2016), Chipotle Mexican Grill, Inc. (NYSE:CMG) announced a promotion to help make heading back to school a little easier. During the entire month of September, high school and college students with a valid ID can enjoy free fountain soft drinks or iced tea with any in-store entrée purchase.

“It can be tough when the end of the summer collides with the reality of heading back to school,” said Chris Arnold, communications director at Chipotle. “We’re filling – and refilling – students’ cups at all Chipotle locations to celebrate the beginning of the new academic year.”

Transactions that include the free student drink will still count toward Chiptopia, Chipotle’s loyalty program that rewards customers who make multiple paid visits to Chipotle each month with free food when transactions total at least six dollars.

The student drink promotion is open to high school (including home schooled students), undergraduate or graduate college students who present a valid ID. This promotion includes fountain soft drinks and iced tea and excludes any bottled drinks (Izze, Nantucket). Free drinks are limited to one per person, per visit, and are only valid with in-store orders.

For more information, please visit Chipotle.com/septemberfreedrink.

ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that — where possible — are sustainably grown and raised responsibly with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 2,000 restaurants, including 24 Chipotle restaurants outside the US and 14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates four Pizzeria Locale restaurants. For more information, visit Chipotle.com.

Contact:

Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill, Inc.