Restaurant Chain Partners with CIWF and HSUS to Improve Treatment of Chickens
DENVER, 2017-Jan-17 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced the latest evolution in its longstanding commitment to animal welfare — an initiative that represents a key component of the company’s mission.
Together with Compassion in World Farming USA and The Humane Society of the United States, Chipotle has been working to address growing concerns about how chickens are raised and processed. With Chipotle purchasing roughly 140 million pounds of chicken annually, this initiative represents a major undertaking for the company and its chicken suppliers.
The most critical issues are: welfare outcomes resulting from fast-growing chickens, environments in the facilities that house chickens, the space allotted to each chicken, and the manner in which chickens are slaughtered. To address each of these issues, using standards aligned with the new requirements of the Global Animal Partnership’s standard for broiler chickens, Chipotle will work to achieve the following goals by 2024 or sooner:
|a)||Improved breeding. Transition to strains of birds bred for measurably improved welfare outcomes.|
|b)||Providing more space. Provide animals with more space by reducing maximum stocking density to 6 lbs. per square foot.|
|c)||Living conditions. Provide chickens with housing that includes improved lighting, litter and floor enrichments that allow chickens to express natural behaviors.|
|d)||Slaughter. Process chickens in a manner that utilizes a multi-step controlled-atmosphere processing system.|
Suppliers will also be required to demonstrate compliance with these standards via audits by Chipotle’s internal Animal Welfare team as well as third party auditors.
“This is one more step forward for Chipotle, and one giant leap for chickens,” said Humane Society of the U.S. Senior Food PolicyDirector, Matthew Prescott.
“Chipotle is continuing to walk the talk on animal welfare. We applaud the company and their chicken suppliers for leading the way in a commitment that will improve the lives of more farmed animals than any other food business to date,” said Leah Garces, Compassion in World Farming USA Executive Director.
“Chipotle has long been at the forefront of animal welfare issues and enlightened sourcing for our restaurants, and we’re proud of our commitment to the evolution of our already high standards for chicken,” added Joshua Brau, Food with Integrity Program Manager at Chipotle.
Additional information about Chipotle’s chicken protocols is available at Chipotle.com/chicken-welfare.
Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.
Source: Chipotle Mexican Grill