RCH Group at EuroCIS: Convenience, personalisation, and speed of transaction key for customer satisfaction in retail

ITALY, 2018-Feb-06 — /EPR Retail News/ — Technology plays a crucial role in the modern world of retail, affecting all areas of the sales cycle from inventory management right through to pricing and customer experience. EuroCIS is the leading trade fair for the retail technology sector, taking place in Dusseldorf, Germany from February 27th to March 1st, 2018.

RCH Group SpA is once again taking the opportunity provided by EuroCIS to demonstrate how it is responding to the requirements of this fast-paced digital era. Visitors to Hall 10, Stand E59 will view a range of hardware and software solutions based on decades of technological research and innovation. Each solution caters specifically to one or more points in the sales cycle.

“Convenience, personalisation, and speed of transaction are key success factors for customer satisfaction in retail,” states Michele Stecca, Director of Exports at RCH Group. “In our digital world, consumers expect multichannel sales points where they can decide if they want to shop online or physically instore via a self-service kiosk or with a cashier. Intelligent technology that can merge the old with the new, offline with online, providing tools to monitor and manage all aspects of the sales cycle will allow retailers to deliver a fast, convenient and personalised shopping experience while retaining customer loyalty.”

RCH’s products are conceived to be at the centre of the point of sale. Smart on the inside, each product has a distinguished and modern design made in Italy. An RCH product is characterised by its perfect combination of elegance with the simplicity of functionality.

More information about RCH Group is available at http://www.rch-europe.com/ Further information about DATA4 and its products is available at http://www.data4.it/?lang=en

SOURCE: EuropaWire

Carrefour’s first hackathon: leveraging data to enhance the customer experience

Boulogne-Billancourt, FRANCE, 2016-Oct-04 — /EPR Retail News/ — The idea behind it was to come up with new solutions for enhancing the customer experience and leverage data to predict new trends. The teams selected get to join an incubator for 10 weeks and are given the opportunity to transform their prototypes into tangible concepts.

Data professionals from a wide range of backgrounds – developers, marketing specialists, data scientists, etc. – were in Paris on 23, 24 and 25 September to take part in Carrefour’s first hackathon. With the underlying theme being leveraging data to enhance the customer experience, they were asked to think about new solutions for the retail sector that could cater to new consumer trends.

The extremely varied projects included solutions for helping customers to create shopping lists, ways to tackle food waste and approaches to enhancing customer service and developing customer loyalty, as well as ways to provide a more interactive experience for customers as they make their way through the store. Carrefour also provided participants with a certain amount of data gleaned from Carrefour.io – its new cloud-based platform – to help them develop their algorithms.

Of the 18 teams taking part – the majority of which were put together during the evening itself – six were selected to join an incubator as part of a mentoring programme organised by Carrefour. Starting 26 September for a 10-week period, they’ll be able to take their concepts further, and develop them into concrete applications.

The hackathon was a completely original event, very much in line with the Open innovation approach championed by the retailer. Indeed, Carrefour has made digitising its services one of the main pillars of its growth. It is underpinned by a multi-format, multi-channel model designed to improve the customer experience on an ongoing basis.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

Source: Carrefour

 

PetSmart selects Cognizant to help enhance its customer experience across its brick and mortar, online and mobile sales channels

TEANECK, N.J., 2016-Jul-28 — /EPR Retail News/ — Cognizant (CTSH) today announced that it has been selected by PetSmart, Inc., the largest specialty pet retailer in North America, to help it gain deeper customer insight and provide an improved omni-channel brand and shopping experience across its brick and mortar, online and mobile sales channels.

PetSmart’sCustomer Data Foundation (CDF) initiative will utilize master and analytics-driven demographic, behavioral, interactional and transactional data to create custom profiles of pets and “pet parents” who visit PetSmart at its stores, online and through its mobile app. This digital initiative centers on building an integrated, single view of customers and their pets to enhance PetSmart’s ability to provide its customers more consistent and relevant products and services, an improved brand experience and more personalized communications and engagement.

Using Cognizant’s MDM-in-a-box™ solution with pre-built, industry-specific data models and other features, Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. These insights will help PetSmart enhance customer experience across a range of areas, including product and service innovation, store design, as well as customer communications, engagement and loyalty. Over the longer term, PetSmart expects to provide more of this information directly to in-store associates to enhance customer interactions, while also enabling a digital ecosystem focused on pets and their well-being.

“Our work with Cognizant is key to PetSmart’s strategy to become a more customer-focused and data-driven enterprise. We want to improve our pet parents’ brand and shopping experience with us across any channel they choose, including newer digital channels that are becoming the first choice for customers today,” said Brent Cooke, Vice President, CRM, Consumer Insights and Loyalty at PetSmart. “By investing in innovative core technology, we are able to better listen to, and gain a more comprehensive understanding of our pet parents and their pets to expertly serve their needs and provide the convenience they seek.”

“PetSmart’s customers are drawn from a variety of sources, and with varying buying patterns, making it challenging to have a complete view of the diverse needs and desires of its customers,” said Karthik Krishnamurthy, Global Head of Cognizant’s Analytics and Information Management practice. “PetSmart is transforming its business by building out digital and analytics capabilities that enable customers to enjoy a superior omni-channel experience. Our MDM-in-a-box solution will allow PetSmart to rapidly and easily connect the data points within the network of products and services and buying channels. It is also their objective to create the first CDF program in the retail industry that provides a comprehensive view of pets to offer another level of depth to PetSmart’s understanding of its target consumers.”

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate 1,466 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

If you are a member of the news media and have an inquiry, please contact: 

PetSmart Public Relations
24-Hour News Media Line
Phone: 623.587.2177

Source: PetSmart

Equal Strategy Helped New Balance To Project A Total Sensory Experience With A Retro ’50’s And ’60’s Look And Feel In Their World’s First New Balance Experience Store In Beijing

Asia’s leading ‘environmental branding consultancy’ Equal Strategy has helped New Balance to project a total sensory experience with a retro ’50’s and ’60’s look and feel in its World’s first New Balance Experience Store in Beijing’s historic Qianmen Avenue.

Equal Strategy Helped New Balance To Project A Total Sensory Experience With A Retro '50's And '60's Look And Feel In Their World’s First New Balance Experience Store In Beijing

The store, New Balance’s first ever Experience Store™, showcases the company’s century-long heritage over two floors amidst framed archival photographs, vintage New Balance advertisements and brand paraphernalia dating as far back as 1910.

A DNA ribbon which extends from the first floor entrance all the way to the second floor takes the consumer through a chronological journey documenting the brand’s rich past, present and future. The detail in the overall store design is further complimented by audio, visual and olfactory experiences throughout the store including the unique smell of natural woody notes, with a touch of leather, reminiscent of a shoe store’s scent from the mid-20th century.

What does New Balance sound and smell like? To create the right atmosphere for the brand product highlights, Equal Strategy’s sensory marketing guru Simon Faure-Field deployed a woody scent coupled with 1950’s style “be bop” music. Customers can“bop while they shop” to the supplied sounds of Bill Haley and the Comets, Little Richard, Fats Domino, The Everly Brothers and Jerry Lee Lewis.

In addition, Equal Strategy’s programmed in-store messaging directs customers to check out the store’s second floor merchandise and repeatedly highlights New Balance’s unique Performance DNA concept. Scientific research has found that 40% of shoppers who listen to in-store audio messages are influenced in their purchasing decisions.

According to Equal Strategy, Scientific studies found the sense of smell is the only sense directly connected to the brain’ centre for memory and emotions. More than 80% of customer decisions are influenced by what we smell! Scientific olfactory studies conducted in the United States found that training shoes which had been lightly scented with a barely-perceptible fragrance sold more pairs and for a higher premium than unscented trainers.

Bob Neville Regional Retail Manager for New Balance in Asia Pacific commented “we are very pleased with the way the music, messaging and specially formulated New Balance ‘aroma’ integrate within the built three dimensional aspect of the New Balance Experience Store. We want to create a brand experience that is totally reflective of the brand essence and as such this has to go beyond what you see and encompass all of the human senses. This first Experience Store in Beijing marks the first of a global role out and will for the first time see, hear and smell the New Balance brand in an integrated and total experience”

About Equal Strategy
Equal Strategy delivers “music”, “fragrance” and “recorded telephone messages on hold” to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more! Equal Strategy is the only company in Asia that specialises in deploying “music” and “fragrance” solutions to business where the two senses are stimulated in synergy with each other.

Sound and smell deliver stimuli directly to the memory centres of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels. Decades of behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.

Via EPR Network
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