ITALY, 2018-Feb-06 — /EPR Retail News/ — Technology plays a crucial role in the modern world of retail, affecting all areas of the sales cycle from inventory management right through to pricing and customer experience. EuroCIS is the leading trade fair for the retail technology sector, taking place in Dusseldorf, Germany from February 27th to March 1st, 2018.
RCH Group SpA is once again taking the opportunity provided by EuroCIS to demonstrate how it is responding to the requirements of this fast-paced digital era. Visitors to Hall 10, Stand E59 will view a range of hardware and software solutions based on decades of technological research and innovation. Each solution caters specifically to one or more points in the sales cycle.
“Convenience, personalisation, and speed of transaction are key success factors for customer satisfaction in retail,” states Michele Stecca, Director of Exports at RCH Group. “In our digital world, consumers expect multichannel sales points where they can decide if they want to shop online or physically instore via a self-service kiosk or with a cashier. Intelligent technology that can merge the old with the new, offline with online, providing tools to monitor and manage all aspects of the sales cycle will allow retailers to deliver a fast, convenient and personalised shopping experience while retaining customer loyalty.”
RCH’s products are conceived to be at the centre of the point of sale. Smart on the inside, each product has a distinguished and modern design made in Italy. An RCH product is characterised by its perfect combination of elegance with the simplicity of functionality.