Boulogne-Billancourt, FRANCE, 2016-Oct-04 — /EPR Retail News/ — The idea behind it was to come up with new solutions for enhancing the customer experience and leverage data to predict new trends. The teams selected get to join an incubator for 10 weeks and are given the opportunity to transform their prototypes into tangible concepts.
Data professionals from a wide range of backgrounds – developers, marketing specialists, data scientists, etc. – were in Paris on 23, 24 and 25 September to take part in Carrefour’s first hackathon. With the underlying theme being leveraging data to enhance the customer experience, they were asked to think about new solutions for the retail sector that could cater to new consumer trends.
The extremely varied projects included solutions for helping customers to create shopping lists, ways to tackle food waste and approaches to enhancing customer service and developing customer loyalty, as well as ways to provide a more interactive experience for customers as they make their way through the store. Carrefour also provided participants with a certain amount of data gleaned from Carrefour.io – its new cloud-based platform – to help them develop their algorithms.
Of the 18 teams taking part – the majority of which were put together during the evening itself – six were selected to join an incubator as part of a mentoring programme organised by Carrefour. Starting 26 September for a 10-week period, they’ll be able to take their concepts further, and develop them into concrete applications.
The hackathon was a completely original event, very much in line with the Open innovation approach championed by the retailer. Indeed, Carrefour has made digitising its services one of the main pillars of its growth. It is underpinned by a multi-format, multi-channel model designed to improve the customer experience on an ongoing basis.
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