Asda announces a cheesy twist on an Easter classic with the launch of NEW Cheester Egg

Asda announces a cheesy twist on an Easter classic with the launch of NEW Cheester Egg

LEEDS, UK, 2018-Feb-27 — /EPR Retail News/ — It’s the eternal question that continues to grip the nation – chocolate or cheese? With recent stats revealing 60%* of Brits would choose the sandwich staple over the sweet-shop favourite, Asda has hatched a plan to make this Easter the cheesiest Britain has ever seen.

A NEW Cheester Egg – that’s right, Cheester Egg – will be available for customers to take home from Asda stores from 16th March. The half egg-shaped cheese, half condiment product will offer the entire cheeseboard egg-sperience, with crumbly mini oatcake crackers and a sachet of sweet and sticky caremelised onion chutney all included – sweet dreams really are made of cheese!

This cheesy twist on an Easter classic has been crafted using Blacksticks Blue Cheese and is made using freshly sourced milk and traditional Farmhouse Dairy methods to create a delicious (top secret) Blacksticks recipe.

Ever versatile, the soft and crumbly blue cheese can be the centerpiece of a cheeseboard, deliciously spread onto hot cross buns for egg-sperimental sweet and savoury lovers, or fit perfectly into an Easter Egg hunt for real cheese lovers.

The Cheester Egg is the latest addition to Asda’s Easter offering, complete with traditional favourites to satisfy all Easter cravings.

James Clapham, commercial manager of Butlers Farmhouse Cheeses, says: “We’re a nation of cheese fanatics, so we know consumers will love the Cheester Egg. It’s an un-expected yet delicious twist on a traditional Easter favourite, and we can’t wait for Asda customers to enjoy our handmade quality blue cheese”.

Jo Miller, Asda’s head of cheese comments: “We’re so excited to launch the Cheester Egg. Following the incredible response to our Christmas cheese advent calendar, the Cheester Egg was the obvious next step to show our customers that we’re constantly listening and ensuring there’s something for everyone at Asda this Easter.”

The NEW Blacksticks Blue Cheester Egg is available in Asda stores from 16th March. Please see further details and use @asda @ButlersCheese #BlacksticksBlue when posting on social.

The Florida Retail Federation: Easter spending expected to record levels this year

Consumers expected to spend more than ever before this year, averaging $152 per person; Food, clothing, candy, flowers and decorations lead the way in popularity

TALLAHASSEE, FL, 2017-Apr-06 — /EPR Retail News/ — The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year in supporting Florida’s retail industry, says Floridians will increase their Easter spending to record levels this year, with the per person average expected to top $152, up four percent from 2016. The total expected to be spent nationally is $18.4 billion, up six percent from last year’s record of $17.3 billion and the highest in survey history.

“With Easter falling almost an entire month later than last year, that means warmer weather and more people in the mood to spend money to celebrate,” said FRF President/CEO R. Scott Shalley. “This is great news for Sunshine State retailers, and with more consumers spending more money, we expect stores to be busy in the days leading up to Easter.”

According to the survey, which was conducted by FRF’s national partners at the National Retail Federation, consumers will spend $5.8 billion on food (purchased by 87 percent of shoppers), $3.3 billion on clothing (50 percent), $2.9 billion on gifts (61 percent), $2.6 billion on candy (89 percent), $1.2 billion on flowers (39 percent), $1.1 billion on decorations (43 percent) and $788 million on greeting cards (48 percent).

The 50 percent of consumers planning to buy clothing is up from 45 percent last year and is the highest level in a decade while the $3.3 billion expected to be spent is up 9 percent from last year.

With shopping lists in hand, 58 percent of consumers will head to discount stores, 46 percent will go to department stores and 26 percent will shop at local small businesses. In addition, 27 percent will shop online, up from 21 percent last year. Among smartphone owners, 28 percent will research products on their devices while 18 percent will use their phones to make a purchase, while another 9 percent will use apps to do their research or purchase products.

Consumers plan to celebrate Easter in several different ways: 61 percent will visit family and friends, 57 percent will cook a holiday meal, 52 percent will go to church and 17 percent will go to a restaurant. Children will have plenty to look forward to after the Easter Bunny arrives: 35 percent of consumers will have an Easter egg hunt and 16 percent will open gifts. In addition, some consumers will celebrate with more leisurely activities: 43 percent will watch TV, 10 percent will shop online and 9 percent will head to the movies or shop in a store.

Founded in 1937, the Florida Retail Federation is celebrating its 80th anniversary this year as the statewide trade association representing retailers — the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity. For more information, visit the FRF website, and follow FRF on Facebook and Twitter.


James Miller


Rite Aid shelves stocked with Easter and spring essentials

Camp Hill, Pa., 2017-Apr-04 — /EPR Retail News/ — With 4,600 stores chainwide, Rite Aid is ready to help Easter Bunnies deliver an eggstra-special holiday this season. From Easter baskets, to candy, plush and floral décor, shelves are stocked with Easter and spring essentials customers are looking for to spring forward.

Rite Aid offers a wide variety of items customers are looking for to assemble the perfect Easter basket this year including:
• Basket: From woven to plush bunnies, chicks and butterflies, bright and pastel colored baskets are available in a variety of shapes and s. Rite Aid also offers licensed plastic buckets with favorites such as Star Wars, Despicable Me and Paw Patrol. New this year, an expanded selection of filler grass offered in eight bright colors, in addition to the classic tinsel and paper pastels.
• Candy: Shelves are stocked with a wide selection of decadent chocolate bunnies from Russell Stover, Dove, Whitman and even the Lindt gold bunny. Customers will also find an assortment of classic Easter candy including pastel robin eggs, Cadbury Eggs and rainbow jelly beans from brands such as Jelly Belly, Jolly Rancher, Starburst and back by popular demand, Brach’s Classic Jelly Beans.
• Plush and Toys: A basket is not complete without a cuddly plush for your special “somebunny.” Rite Aid carries a variety of festive bunnies, chicks, ducks, TY Beanie Boos and Webkinz. Basket stuffers such as bubbles and windup toys are also available to top off the basket.
• Additional Easter Essentials: Fillable eggs for the Easter egg hunt in a variety of s and colors such as golden and multi-color. Create egg-citing marble, metallic or glitter eggs with dye kits from PAAS and Dudley. Also available, no spill egg dying cups.

Spring Has Sprung
Rite Aid shelves are blooming with spring-inspired merchandise perfect for those preparing for warm, sunny days. Choose from a selection of floral wreathes, artificial flower arrangements and household décor. For the outdoors, customers will find hand painted planters from small, medium to large, and wind chimes featuring traditional and whimsical designs. To tend to the garden, Rite Aid carries an assortment of hoses, nozzles, rakes, shovels and gloves. And for the garden’s finishing touches, stepping-stones and magical figures such as gnomes and fairies are also available.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2016 annual revenues of $30.7 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at

Media Contact:

Kristin Kellum

Source: Rite Aid Corporation

BRC: total Food sales increased 1.6% on three-month basis, its best level since November 2013 excluding Easter distortions

LONDON, 2016-Oct-11 — /EPR Retail News/ — HELEN DICKINSON OBE, CHIEF EXECUTIVE, BRITISH RETAIL CONSORTIUM: “Today’s figures show a return to sales growth, primarily driven by stronger food sales which saw their highest increase since November 2013. On the flipside, sales growth of non-food items remained sluggish. Despite a flurry of back- to- school purchases, clothing sales in particular had a more challenging month.

“September saw the consumer confidence index restored to levels seen before the EU referendum in June which did translate into a willingness to spend on bigger ticket items. However, the monthly out turn continues to highlight ongoing volatility in retail spending and to reflect longer- term economic headwinds as retailers begin to seek to mitigate the impact of higher import costs due to the fall in the value of the pound.

“Against the current backdrop of intense competition and transformational change in the industry, it’s crucial that retailers are able to continue their excellent track record of keeping prices low for their customers and offering great choice and value. With that in mind the BRC will be ensuring that in the forthcoming Brexit talks, Government negotiators have their sights set firmly lowering import costs as well as avoiding any increase in tariff costs as the UK leaves the EU.”

PAUL MARTIN, NEWLY APPOINTED HEAD OF RETAIL, KPMG: “After a fairly disappointing August, the ‘back to school’ rush resulted in a much needed uplift for retailers in September with total sales up 1.3 per cent in the month.

“The shoe was truly on the right foot for children’s footwear, with the category leading the way in the month. No doubt timely in-store promotions helped to capture the attention of shoppers, whilst the August bank holiday that fell into this month’s figures also helped to boost sales. Sadly this success wasn’t mirrored for women’s clothes and footwear, with consumers seemingly uninspired by autumn collections due to warmer weather in September.

“Elsewhere, it was yet another month of positive growth for the grocers. Late summer temperatures combined with shoppers continuing to benefit from the ongoing price war has meant food and drink sales have been in the black for a full quarter – undoubtedly welcome news for the sector.
“As we move into the all-important golden quarter at the end of the year, retailers will be looking to make the run up to Christmas, including Black Friday, a success.”

FOOD & DRINK SECTOR PERFORMANCE, JOANNE DENNEY-FINCH, CHIEF EXECUTIVE, IGD: “In encouraging news for food and grocery companies, the growth seen through the summer months continued into September. Shoppers are feeling generally upbeat, with three-quarters (76 per cent) expecting their personal financial situation either to improve or stay the same in the coming year, up from 69 per cent in August”

“Although the sales growth remains modest, grocery retailers and manufacturers have reason to feel optimistic as Halloween, Bonfire Night and Christmas come on to the horizon.”

Media Contact:

BRC Press Office
TELEPHONE: + 44 (0) 20 7854 8924
OUT OF HOURS: +44 (0) 7557 747 269

Source: BRC

Sainsbury’s launches nationwide recycling service for Easter egg packaging

LONDON, 2016-Mar-31 — /EPR Retail News/ — UK set to throw away up to 3,000 tonnes of Easter egg packaging

Today, Sainsbury’s is appealing to customers to get #EggyAboutEggcess, as the supermarket launches its nationwide recycling service for Easter egg packaging.

The service aims to ensure all elements of chocolate egg packaging are recycled, including rigid plastic that kerbside collectors don’t always accept as part of their service. Recycling bins will be placed in 400 stores around the country from Monday.

With waste experts WRAP estimating that 3,000 tonnes of packaging excess is produced each year, and with 80 million eggs sold in the UK annually – the next fortnight is crucial in the recycling calendar.

To encourage shoppers to recycle, Sainsbury’s is launching an online campaign appealing to the public to get #EggyAboutEggcess.

Paul Crewe, Head of Sustainability and Energy at Sainsbury’s said: “From creating an Easter bonnet to building a fort made of boxes, we’re asking customers to share pictures of the imaginative ways they use their egg packaging over the weekend, before bringing it to be recycled.”

“We hope that the #EggyAboutEggcess initiative will alert the public to our in store service, a super convenient way to make a difference after all the Easter festivities!”

It’s not the first time Sainsbury’s customers have got behind a recycling campaign. Last Christmas, shoppers helped the supermarket recycle over 89,000 tonnes of Christmas cards which was an increase of over 2,000 tonnes on the previous year.

Sainsbury’s egg recycling bins will be placed in 400 stores around the country from Monday 28th March until the 12th April, making it easy for millions of customers to recycle every last bit of egg packaging.

Top tips from Sainsbury’s on how to get creative with Easter egg packaging: 

1. Make an Easter bonnet with a bit of creativity and a lot of glue! See some creative suggestions here

2. For an extra bit of entertainment for the kids, separate all the packaging, hand over some Sellotape and get them to make a fort to play in!

3. Create masks using pictures of characters on the front of packaging.

4. Get kids to make spring garlands for upcoming parties with a bit of string and some imagination.

5. Make a dolls house using a box for each room – don’t forget to keep the foil from eggs

For corporate press enquiries please contact or call 020 7695 7295.


Sainsbury’s launches nationwide recycling service for Easter egg packaging

Sainsbury’s launches nationwide recycling service for Easter egg packaging

Rite Aid Offers Customers Wide Variety of Easter and Spring Essentials

Camp Hill, Pa., 2016-Mar-22 — /EPR Retail News/ — Rite Aid is making customers hoppy this season with its great deals and variety of Easter and spring essentials. Whether shopping for “somebunny” special or readying for spring, Rite Aid is prepared to offer customers a one-stop-shopping experience.

Assemble Your Easter Basket
Rite Aid’s shelves are stocked with an assortment of Easter basket essentials, including baskets in a variety of s and materials, such as woven and plush, and filler grass in tinsel and paper to match the colors of the season. For those looking for last minute gifts, pre-made Easter baskets with candy and plush are also available in character favorites such as Frozen, Teenage Mutant Ninja Turtles and Disney Princesses.

Fill the basket with loveable springtime plush such as ducks, bunnies and popular TY Beanie Boos. Don’t forget the Easter Sweets including a great selection of chocolate bunnies from Russell Stover, Dove or Whitman. Rite Aid also has a wide variety of rainbow jelly beans from brands such as Starburst, Jolly Rancher, Lifesavers, Jelly Belly and Sunrise. Or stick with the classics, pastel robin eggs, brightly colored marshmallow PEEPS and classic Cadbury Eggs.

Eggs for Everyone
Easter morning would not be complete without dyeing eggs and a competitive Easter egg hunt. Rite Aid has just what customers need with its wide variety of multi-color fillable or prefilled plastic eggs. Using an egg dye kit from PAAS, surprise the Easter Bunny with perfectly dyed bright colored, metallic, glittered or marble eggs.

Spring Ahead
It’s time to start decorating for spring and Rite Aid carries a wide assortment of décor perfect for the season. To tend the garden, Rite Aid has a wide selection of hoses, rakes, shovels, gloves, water wands and nozzles in bright and whimsical colors. For outdoor décor, customers will find novelty bird houses available in car, airplane, motorcycle and boat designs and assorted garden figures including gnomes and frogs, as well as painted glass bird baths and feeders. Welcome spring into the home with decorations including floral wreaths, artificial flower pot arrangements and window décor.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at

# # #


Media: Kristin Kellum 717-975-5713

Tesco launches ‘guess what’s in the egg’ competition to raise money for Help for Heroes

CHESHUNT, England, 2016-Mar-22 — /EPR Retail News/ — This Easter, Tesco has launched a ‘guess what’s in the egg’ competition to raise money for Help for Heroes.

Tesco created an exclusive Help for Heroes chocolate Easter egg in 456 of its Superstores and Extra’s stores across the UK donating all 100% profits to the charity.

To celebrate the charitable egg, Tesco has designed a giant six foot replica which took centre stage in the foyer of its Sandhurst Extra store today.

Customers are be able to guess all week what they think is inside the egg and whoever guesses correctly will win an annual family pass to top Merlin attractions including Thorpe Park, LEGOLAND and Chessington World of Adventures.

To enter all customers need to do is fill in a form and pop it into the entry box located at the customer service desk in Sandhurst Extra before 10am on Thursday 24th March. There will be a £1 voluntary donation to enter with all money raised going directly to Help for Heroes.

The winning customer will then be announced on Thursday 24th March at the stores Easter themed fun day in aid of Help for Heroes.  The fun day will include the big reveal of what is inside the egg along with face painting, a magician and special performances from members of the Help for Heroes band.

Help for Heroes was founded in 2007 and provides direct, practical support for wounded, injured and sick Servicemen, women and Veterans and their families. The support ranges from grants to individuals to specialist support at one of Help for Heroes four Recovery Centres around the UK.

Becca Morris, wife of Veteran Steve Morris who served in the Royal Artillery and has been diagnosed with PTSD following two tours in Afghanistan, said:  “The support Help for Heroes has given Steve and the whole family is incredible. They have been a constant source of support and I don’t know where we’d be without them. The Easter egg is a great idea and we hope everyone buys one for the heroes in their own family.”

Robin Terrell, Chief Customer Officer at Tesco, said: “The work of Help for Heroes has touched many of our customers and colleagues. As part of our on-going commitment to the armed forces, we’re honoured to be working with Help for Heroes and will be donating 100% of the profits from the sale of this egg to support the fabulous care they provide.”

Sean Fellows, Store Manager at Sandhurst Extra, said: “We’re delighted to be supporting Help for Heroes this Easter through our Help for Heroes chocolate egg and our ‘guess what’s in the egg’ competition. We hope our customers will really get behind the competition so we can raise as much money as possible for the charity.”

For more information please contact the Tesco Press Office on 01707 918 701
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.



Tesco launches ‘guess what’s in the egg’ competition to raise money for Help for Heroes

Tesco launches ‘guess what’s in the egg’ competition to raise money for Help for Heroes

Meijer kicks off its Easter interactive social media campaign

Retailer teams up with candy suppliers in the interactive Race to the Basket political campaign

GRAND RAPIDS, Mich., 2016-Mar-09 — /EPR Retail News/ — Meijer is encouraging its customers to get out and vote this month in the ultimate political campaign that pits Peep against Chocolate Bunny in the race for President of the Easter Basket.

The Grand Rapids, Mich.-based retailer’s interactive social media campaign launched today, and will feature a variety of ways for customers to show their support of the candidates, including a temporary Twitter profile picture, and voting opportunities on Facebook and at a handful of Meijer stores across the Midwest later this month.

“At Meijer, we are always looking for opportunities to engage our customers, and the Race to the Basket is really a fun way for them to get excited about Easter,” Meijer Social Media Strategic Director Keith Boswell said. “Thanks to our great relationships with Just Born and Lindt, we were able to team up and present our customers with some great Easter basket presidential candidates.”

Meet the candidates:

Peep: Graduated from Peeperdine University with Marshmallow of Arts and has been a basket fixture since 1953. Elect a compassionate confectionist. Vote Peep for Basket President. #VotePeep

Bunny: His parents were chocolatiers, and their parents before them. Graduated from Hoppkins University with eggstra credit. A true basket centrist who will stand up for you. Vote Bunny for Basket President. #VoteBunny

Like most political campaigns, the Meijer Race to the Basket social media campaign will feature a debate, released as quick videos, as well as campaign stops for each of the candidates.

Fans can vote by sharing the hashtag #votebunny or #votepeep on Twitter or Instagram, or directly on the Meijer Facebook page, which will feature a running tally. Children will have an opportunity to vote, and receive stickers and buttons, March 19-20 at the following Meijer stores across the Midwest:

  • Cascade in Grand Rapids, Mich.
  • Knapp’s Corner in Grand Rapids, Mich.
  • Howell, Mich.
  • East Lansing, Mich.
  • Auburn Hills, Mich.
  • Canton, Mich.
  • Bloomingdale, Ill.
  • Boughton Road in Bolingbrook, Ill.
  • Richmond, Ky.
  • Westerville, Ohio
  • Maysville Road in Fort Wayne, Ind.
  • Highland, Ind.

About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronic offerings. For additional information on Meijer, please visit Follow Meijer on Twitter and or become a fan at

Contact: Christina Fecher, 616-540-6108,



Meijer kicks off its Easter interactive social media campaign

Meijer kicks off its Easter interactive social media campaign Helps Families To Cut Long Weekend Costs This Bank Holiday

Parents and families can enjoy massive savings this Easter long weekend thanks to vouchers and codes website The popular consumer website is offering Easter Bank Holiday deals galore and the website boasts cheap deals for more than 300 top stores.

Leading family clothing favourite Matalan features heavily in the new deals, with codes to be found which offer free delivery on buys of £40 or over, allowing parents to get cheap back to school deals for the kids. The new Matalan voucher codes can also help families to get kitted out for summer holidays on the cheap too.

Also included in the new deals are a range of holiday and getaway deals, with this Easter being home to many great First Choice voucher codes. Offers on show include up to £400 off summer holidays as well as big savings like 8% off Winter 2010 holidays booked over the web.

Anyone who wants to get top name summer fashions on a budget can benefit from the new deals too with offering discount codes for stores like Dorothy Perkins, Boden, Debenhams and Gap. Also featured in the new deals are some big saving Monsoon voucher codes.

Simon Terry, managing director of, says, “This Easter we have loads of great money-off deals to choose from on top name clothing, holidays and more. Consumers can enjoy massive bargains at top names for the long weekend and onward.” offers a constantly growing range of vouchers and codes for savings at stores such as Boots, Currys, John Lewis, Sainsbury’s,, Dorothy Perkins, New Look and more. The website is searchable by retailer name, latest deal and most popular deal, making it easier for customers to find the best value deals in the shortest time.

Via EPR Network
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