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Asda announces a cheesy twist on an Easter classic with the launch of NEW Cheester Egg

Asda announces a cheesy twist on an Easter classic with the launch of NEW Cheester Egg

LEEDS, UK, 2018-Feb-27 — /EPR Retail News/ — It’s the eternal question that continues to grip the nation – chocolate or cheese? With recent stats revealing 60%* of Brits would choose the sandwich staple over the sweet-shop favourite, Asda has hatched a plan to make this Easter the cheesiest Britain has ever seen.

A NEW Cheester Egg – that’s right, Cheester Egg – will be available for customers to take home from Asda stores from 16th March. The half egg-shaped cheese, half condiment product will offer the entire cheeseboard egg-sperience, with crumbly mini oatcake crackers and a sachet of sweet and sticky caremelised onion chutney all included – sweet dreams really are made of cheese!

This cheesy twist on an Easter classic has been crafted using Blacksticks Blue Cheese and is made using freshly sourced milk and traditional Farmhouse Dairy methods to create a delicious (top secret) Blacksticks recipe.

Ever versatile, the soft and crumbly blue cheese can be the centerpiece of a cheeseboard, deliciously spread onto hot cross buns for egg-sperimental sweet and savoury lovers, or fit perfectly into an Easter Egg hunt for real cheese lovers.

The Cheester Egg is the latest addition to Asda’s Easter offering, complete with traditional favourites to satisfy all Easter cravings.

James Clapham, commercial manager of Butlers Farmhouse Cheeses, says: “We’re a nation of cheese fanatics, so we know consumers will love the Cheester Egg. It’s an un-expected yet delicious twist on a traditional Easter favourite, and we can’t wait for Asda customers to enjoy our handmade quality blue cheese”.

Jo Miller, Asda’s head of cheese comments: “We’re so excited to launch the Cheester Egg. Following the incredible response to our Christmas cheese advent calendar, the Cheester Egg was the obvious next step to show our customers that we’re constantly listening and ensuring there’s something for everyone at Asda this Easter.”

The NEW Blacksticks Blue Cheester Egg is available in Asda stores from 16th March. Please see further details and use @asda @ButlersCheese #BlacksticksBlue when posting on social.

EPR Retail News