Ernest Jones Launches Amanda Wakeley Bridal Collection

Following the success of her exclusive silver jewellery collections, Amanda Wakeley has now launched a platinum bridal collection exclusively at Ernest Jones.

The collection consists of 12 wedding and engagement rings each made from platinum in styles for both men and women. 10 pieces of the range feature half, quarter and third carat diamonds which are either brilliant cut or baguette cut. The range features solitaire styles, channel set diamonds and plain platinum bands available in various widths depending on personal taste. Following suit with Amanda Wakeley’s previous Ernest Jones collections, the wedding and engagement rings feature unique modern design elements. The channel set baguette diamond ring is particularly in keeping with Amanda’s understated alluring style.

In the past year the high street jeweller has worked closely with Amanda Wakeley to ensure her collection brings a new and edgy yet luxury feel to the Ernest Jones brand. Ernest Jones has supported each collection with exclusive emails and competitions. The new bridal collection is available online and in store.

Amanda Wakeley first launched an exclusive jewellery collection for Ernest Jones back in September 2010. The range featured various collections including the Zodiac collection featuring leather and silver disc bracelets with each zodiac sign set in black diamonds. Following the success of the first collection, Amanda Wakeley and Ernest Jones collaborated a second time on Collection 2 which launched in April 2010. This collection saw Amanda Wakeley introduce coloured quartz, blue topaz and ceramics. Collection 2 launched following London Fashion Week where Amanda Wakeley featured gold plated versions of the diamond and silver cuffs from the collection. These are also available to buy online at Ernest Jones.

Via EPR Network
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Simone & Son Offers Alternative Metals for Men’s Wedding Rings

Simone & Son, Southern California’s premier jeweler specializing in custom Orange County jewelry, is proud to offer dozens of men’s custom wedding rings in alternative metals such as tungsten carbide, titanium and cobalt chrome. These bold metals allow men to get an industrial look from their ring without sacrificing the style and design that are needed in something as important as a wedding ring.

“The wedding ring is not something that you ever want to take lightly, even when you are talking about a men’s wedding ring,” said Shant Dakessian, designer and certified Gemologist, Simone & Son. “While the women’s wedding ring may get more attention, a men’s ring will end up spending just as much time on a finger, which means that you need to get something that you are going to be happy seeing every single day for the rest of your life. While some men love the idea of getting a standard gold or silver wedding ring, others want something a bit different. And not

just different for different sake; no, they want something that keeps with the traditional design of a wedding ring, just in a different package, so to say. At Simone & Son, we are proud to offer custom wedding rings featuring a variety of alternative metals such as tungsten, titanium and cobalt. In addition to standard flat and rounded bands, men can also get grooved and etched bands, some of which feature inlaid gems and metallic rope. And with Simone & Son you can get your alternative metal wedding band customized in a wide variety of different ways.”

Simone & Son, an elite and prestigious jeweler, specializes in giving customers dazzling and ornate rings with a personalized touch. Employing gemologists who have trained at the prestigious Gemological Institute of America, Simone & Son can create powerful pieces of jewelry that can be matched to each couples personalities and expectations for their perfect wedding ring. With these options for customization, couples can either choose to purchase the ring as is, or incorporate designer touches and or engraved messages onto a ring that they will wear for a lifetime. With dozens of wedding ring options a couple can be sure that they will find the perfect wedding ring to match their pledge of eternal love.

By utilizing the advancement in technology and computer aid, there are virtually no limitations on the exquisite works that the jewelers at Simone & Son can accomplish. By integrating modern prototyping technology models are able to be created in fine detail at a faster pace. With many years of cultivated craftsmanship and skill customers can ensure of receiving nothing but the highest quality work. Through the long passed down family tradition of making jewelry since 1945, customers can rely on the family presence and skill when choosing to customize their engagement ring.

Via EPR Network
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H.Samuel The Jeweller Provides In-Store Proposal Packs For Romantic Men

H.Samuel, Britain’s biggest chain of jewellers is kitting out its shops with ‘proposal cushions’ to cater for men who suddenly go down on one knee in their stores.

The spontaneous acts of romance have tripled in branches of High Street giant H.Samuel in the past year, often by men acting spontaneously when they see sight of trays of engagement rings. Store staff have now been provided with a ‘proposal pack’ including a soft cushion and a bottle of bubbly to make it more comfortable and romantic for the men caught up in the moment.

The pack also includes a pack of tissues to dry any tears from emotional women as they, hopefully, say yes. The pack will be given to any love-struck couple who get engaged in the store, as long as they buy a ring from the new Christmas Kisses range. The novel innovation came after H.Samuel, which has more than 300 branches, noticed a rise in the number of proposals actually taking place in its shops.

Modern women want to choose their own diamond ring, so traditional proposals where a man suddenly produces a diamond and gets down on one knee are not as commonplace as they once were. Instead, couples go to stores to look at the available range, the guy buys the ring his girlfriend has chosen, and pops the question later. So many men get caught up in the moment when they go into the store that a growing number are getting down on one knee and proposing there and then, even when there are other customers about.

Kevin Ryan, stores director at H.Samuel said: “In-store proposals are proving increasingly popular with our customers. It seems that if a couple come in to look at a ring together, the moment just seems right to propose. Our staff are getting quite used to dealing with emotional women whose partners spring a marriage proposal surprise on them there and then.”

The high street jeweller said it used to get around 10 proposals in store a year, but this has nearly trebled in the past 12 months. H.Samuel reckons this is because more men are now choosing an engagement ring with their partners by their side, rather than risk buying one that is not liked.

The proposal pack of soft cushion, mini bottle of Moet & Chandon champagne and tissues is being launched to mark a new romantic collection of diamond jewellery out before Christmas, traditionally the most popular time for engagement proposals.

Mr Ryan said: “Engagement proposals in store certainly cheer up our staff and one of our sales staff was invited to be a flower girl at the wedding of a couple who got engaged in our Kings Heath branch in Birmingham.

“Men have told us it is easier to choose a ring with their girlfriend so they don’t risk having to exchange it.

“We hope that our proposal packs – including our soft cushion to kneel on – will help to remind men to get down on one knee when they want to propose marriage to their partner.”

Via EPR Network
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