Parfums Christian Dior unveils film for its new fragrance, Miss Dior Eau de Parfum with actress Natalie Portman

© Parfums Christian Dior

PARIS, 2017-Sep-12 — /EPR Retail News/ — Parfums Christian Dior has released a captivating film for its new fragrance, Miss Dior Eau de Parfum. Embodied by actress Natalie Portman, the fragrance is a hymn to love.

In a galvanizing film about the feeling of true love featuring Natalie Portman, the actress provocatively asks viewers: “And you, what would you do for love?” The muse of Maison Parfums Christian Dior since 2010, Natalie Portman embodies this newest facet of the iconic range, Miss Dior Eau de Parfum.

In the film – shot in Paris and Los Angeles – she reveals a full gamut of feelings. With fiery ardor, passion and even flashes of anger, the new Miss Dior explores extremes. Sensual, amorous and provocative, she would do anything – and more – for love, going so far as to plunge unhesitatingly into the sea. A declaration of absolute love, the new film recounts how love is about proving and challenging.

Created for a decisive, passionate and free woman, Miss Dior expresses the multiple facets of love, captured in a film directed by Emmanuel Cossu – also known for his music videos for Gesaffelstein and Sebastien Tellier –  in his first collaboration with Maison Parfums Christian Dior.

SOURCE: LVMH

Stella McCartney launches the POP capsule collection to celebrate her new fragrance

LONDON, 2016-Apr-22 — /EPR Retail News/ — POP is about a mindset rather than an individual woman. Bold. Authentic. Irreverent. In celebration of the launch of her new fragrance, POP, Stella McCartney launches the POP capsule collection with designs inspired by the free spirited attitude of the young women who wear it; a new generation of girls who are coming into their own and are about to POP. The spirit of POP is also echoed in the campaign and video that supports the launch, which celebrates friendship and doing things your own way. The campaign stars four creative talents who are strong on their own, but even stronger together, girls that represent today’s new generation of determined women, and embody a modern liberated approach to beauty.

Included in the collection are iconic Stella McCartney designs; the Elyse shoe and the Falabella bag, as well as a t-shirt, scarf, sunglasses and key rings. Each piece of the collection echoes the minimalist bottle design and vivid pink tones of POP. The playful cat eye sunglasses and the mini cross body Falabella in hot pink both feature the signature chain hardware in a tonal pink. The Elyse shoe with sustainable wood platform features metallic pink stars that mirror the shade of the POP bottle’s medallion cap. The t-shirt and the scarf are adorned with the POP medallion motifs in varying shades of pink. Two different plexi key chains, a Stella McCartney medallion and a neon laser cut” POP” complete the collection.

The POP collection will be available in stores from April 7that select Stella McCartney boutiques and www.stellamccartney.com

 About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 49 other free-standing stores including London, New York, Los Angeles,

SOURCE: Stella McCartney Ltd

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Stella McCartney launches the POP capsule collection to celebrate her new fragrance

Stella McCartney launches the POP capsule collection to celebrate her new fragrance

Stella McCartney launches new fragrance—POP

POP. Bold. Authentic. Irreverent.

INTRODUCING POP

LONDON, 2016-Mar-11 — /EPR Retail News/ — A celebration of individuality, authenticity and adventure, Summer 2016 sees the launch of a new Stella McCartney fragrance, POP. In the moment, bold, and irreverent, POP is the scent of a new generation, who are coming into their own, true to themselves and are about to POP.

THE INSPIRATION

It’s Stella’s philosophy that fragrance and cosmetics should enhance each woman’s unique, inner beauty, not distract or overpower it. POP celebrates a grounded approach to beauty and luxury that pushes the boundaries. This trailblazing attitude is rooted in authenticity and individuality; it’s a liberation from a one-size-fits-all mould.

THE SCENT

POP is bright, modern and irreverent. A unique scent, it combines the vibrant floralcy of tuberose with sandalwood, echoing the multi-faceted character of the new generation of Stella McCartney icons.

POP reinterprets tuberose, chosen for its iconic bold scent, by emphasizing its brighter, crisper, solar floralcy. This newfound vibrancy is balanced with sandalwood; the unexpected combination of the floral and woody notes resulting in an undeniably feminine scent that makes a statement without being overwhelming.

In the house’s continued efforts to find sustainable alternatives to traditional processes, bio-mimicry technology was used in the POP fragrance creation. In comparison to the oil created from processed flowers, the bio-mimicry oil obtained from focusing on the blooming stage of the flower offers a more luminous scent quality, giving POP an unmistakable vibrancy and brightness. Tuberose buds, despite their strong fragrant properties, have a very low oil yield – it takes 3,600 flowers for each gram of absolute oil. Sandalwood, which takes 25 years to reach harvest, has been such in high demand for its oil that it’s now an endangered species. Biomimicry technology prevents the use of resource-intensive processes to extract oil from tuberose flowers, and saves one sandalwood tree for every 2,500 bottlesof fragrance produced.

THE BOTTLE

Inspired by the fragrance’s bold yet balanced attitude, the bottle and cap are combined together into one unexpected arrangement of minimalist shapes.

The fragrance bottle is an inverted version of the faceted STELLA bottle, a subtle nod to POP’s subversion of tradition. The cap, directly inspired by the signature Stella McCartney medallion, strikes a bold note in explosive metallic pink. An innovative integrated spray button on the top of the cap is functional whilst adding a wink of playfulness.

Innovative technology was also used to minimize the environmental impact of the packaging. The companion shower gel and body lotion come with 100% recycled plastic tubes, and The Forest Stewardship Council (FSC) certifies all of the collection’s boxes, a guarantee they have originated from sustainably managed forests.

THE CAMPAIGN

POP is about a mindset rather than an individual woman. This is echoed in the campaign and video, which capture the free spirited attitude of the young women who wear it. A celebration of friendship and doing things your own way, the campaign stars four creative talents: musician Grimes (a.k.a Claire Boucher), actress and campaigner Amandla Stenberg, animal activist Kenya Kinski Jones and performing arts student Lourdes “Lola” Leon. Strong on their own, but even stronger together, the girls represent today’s new generation of determined women, and embody a modern liberated approach to beauty.

Both campaign and video were shot in the California desert and follow the four POP muses on a road trip as they embrace their freedom, throw caution to the wind and set off on an adventure. This journey isn’t just literal – these girls are on the verge of big things, about to take on the world and become the women they want to be; these girls are about to POP. They are each in the driving seats of their own lives. Strong-willed, free-spirited, and independent-minded, they’re strengthened by their togetherness.

“Stella spoke a lot about doing something opposite of what fragrance ads have been in the past. That interested me because I love breaking the status quo,” explains the Grammy Award-winning director of the campaign video, Melina Matsoukas. An energetic storyteller who’s helmed videos for Beyoncé and Rihanna, Matsoukas heads up an all-woman team. The result is a film that captures the energy of the POP generation, echoes the authentic, relaxed approach to beauty championed by Stella and disregards the tried-and-tested formula of traditional fragrance films.

Stella McCartney comments “POP is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own. It is about freedom, and starting your life away from judgements or labels. Together as one, these strong young women are a force to be reckoned with.”

Legendary photographer Glen Luchford, renowned for his dramatic photography captured the attitude of four talents coming together. A previous collaborator of the brand, Luchford also worked with and photographed Stella McCartney’s mother, Linda Eastman.

 

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Stella McCartney launches new fragrance--POP

Stella McCartney launches new fragrance–POP

TJ Hughes announce the top gifts for men and women this Christmas

With Christmas just around the corner, millions of people all over the country are frantically stocking up on everything they need for the festive season. If you’re looking for amazing gifts at value-for-money prices, you needn’t look any further than TJ Hughes this Christmas.

TJ Hughes has been a trusted and much-loved name in the retail world for decades, and this Christmas we have a huge range of outstanding gift options for men and women. For the man in your life, why not pick up some classy and suave fragrances?

We have a wide variety of men’s fragrances, including Live Jazz from Yves-Saint Laurent, priced at just £29.99 – a saving of £26.01 on the recommended retail price. There’s also Obsession aftershave from Calvin Klein for £20 – a £14 saving – or David Beckham Homme for £12, a £7.95 saving on the RRP.

In addition, there’s a range of great tablet computer deals currently on offer at TJ Hughes. Storage Options’ Basic Plus 7in tablet is available for £59.99 – £10 off RRP – while the Polaroid 7in Android 4.0 tablet and Binatone Android tablet e-reader are both available for £79.99. That’s a massive saving of £70 compared to the recommended retail price.

“We know our customers are looking for genuine bargains this festive season – and at TJ Hughes we never offer anything less than incredible value-for-money,” said Martin Fisher, Head of E-Commerce for at TJ Hughes. “Whoever you’re buying presents for this Christmas – and whatever your budget – you’re sure to find something that fits the bill perfectly. But remember, there’s not that long left until Christmas – so if you want to get your hands on a great deal, now could be the perfect time to make a start on your Christmas shopping.”

TJ Hughes also offers an irresistible selection of women’s fragrances this Christmas. Elizabeth Arden’s Red Door Velvet eau de parfum is priced at just £14.00, as is Love in Paris from Nina Ricci. Carolina Herrera’s 212 Sexy is bound to make a big impression – and at just £20 from TJ Hughes, it’s some £10 cheaper than the recommended retail price.

To find out more about what TJ Hughes has for you this Christmas, simply visit our website at TJHughes.co.uk.

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Armani Black Code for men in stock at The Fragrance Shop

Leading online and high street perfume retailer The Fragrance Shop has announced it is now stocking the first oriental fragrance for men from Giorgio Armani – Armani Black Code.

Described as pure, understated and timelessly sensual, Armani Code is not only a new fragrance for men, it offers an entirely new perspective on the Georgio Armani man.

The scent has been designed to support the wearer’s charisma and to highlight his sophistication and natural positivity. The top citrusy notes of this designer fragrance for men include the fresh and light hint of lemon, along with delicate bergamot. The essence of olive flower with its aniseed notes are here too, along with sophisticated and understated base notes derived from South American heart wood, tonka beans and fine leather.

A fragrance industry spokesperson said: “This stunning new fragrance is undoubtedly one of Georgio Armani’s most striking scents and is sure to help put smiles on the faces of lots of men on December 25.

“There really is no better gift than scent at Christmas and choosing to wrap up a bottle of Georgio Armani for a loved one will really show them how much you care. Armani Black Code is undoubtedly one of the best stocking fillers out there.”

Georgio Armani Black Code is available to buy from The Fragrance Shop in either a 50ml or 75ml eau de toilette spray, or alternatively as part of the Armarni Code gift set, which represents fantastic value for money and would make an ideal gift for someone special this Christmas. The branded package contains a 50ml bottle of Armani Code eau de toilette, along with two 75ml bottles of Armani Code shower gel and aftershave balm.

Visit http://www.thefragranceshop.co.uk/ to discover more about Armani Code and the wide range of scents designed for men and women that are available now.

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Finding the Perfect Perfume to Suit Your Personality

A lot of people will have found themselves standing in the perfume aisles, endlessly trying on various different scents until they find the one that perfectly suits their style. But not many people know that there is a scientific reason why people are attracted to certain scents.

The section of the brain that registers different smells is also the part that controls emotions, so finding the ideal perfume could all come down to a person’s typical characteristics. Here, online perfume retailer Fragrance Direct highlights some of the most popular perfume aromas, and how each one matches up to our personalities.

FLORALS

From roses and jasmine flowers, to peonies and freesia, floral perfumes are for indulging the feminine side, leaving an aroma that is flirtatious, delicate and blooming with confidence. For the perfect floral perfume, Fragrance Direct suggests Giorgio Armani Code Pour Femme (30ml, £33.99), which is built around orange flowers and jasmine.

CITRUS AND GREENS

The citrus perfumes on the market will most likely engage with sporty, active females. With a laid-back nature and a tomboy-ish charm, these girls are willing to take risks and are up for anything. An ideal citrus perfume for sporty girls at Fragrance Direct is Donna Karan DKNY Be Delicious (30ml, £25.99), its apple shaped bottle hinting at the fresh green aromas that lie within.

ORIENTALS

Infused with spices from all over the world, oriental perfumes are for girls who dare to be unique. Not everyone will find the rich, intoxicating aromas of these scents to their tastes, but those who do are often considered to be mysterious and enigmatic, like the perfumes themselves. Fragrance Direct recommends Calvin Klein Euphoria (30ml, £27.99) for reflecting your one of a kind personality.

WOODS

Some might mistake a “woody” perfume as being bland and unadventurous, but the opposite is true. A “woody” girl is for loving, compassionate women who love the earth and its sensual nature. The luxurious Gucci by Gucci (30ml, £32.50) is available from Fragrance Direct, and is sure to encompass the warm, free spirited nature of those who wear it.

There are plenty of perfumes on the market to suit all manner of personalities, from floral aromas to woody scents, and all of these can be ordered at discounted prices by visiting the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

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British Model Harvey Newton Haydon Chosen as Face of Joop! Homme Wild

Joop! has this month launched a modern, edgy new take on its classic Joop! Homme fragrance for men, and in order to promote their new Joop! Homme Wild perfume, they have enlisted the services of British model, Harvey Newton Haydon.

London-born Harvey, 24, was chosen to be the face of the new Joop! Homme Wild fragrance as, with his natural, boyish good looks, together with his collection of bad boy tattoos, he reflects the contrasting nature that is captured by the perfume itself. In the campaign shots, he stands shirtless, with his signature tattoos on show, next to a deep purple background under the tagline “Bad Feels So Good”.

Joop! Homme Wild is a perfume that is, according to Joop!, “bolder, more seductive and more challenging” than its predecessor. Designed for “bad guys who know how to have fun”, Joop! Homme Wild evokes thoughts of motorbikes, leather jackets and everything else that comes with a rebellious lifestyle.

Unlike the 1989 classic, Joop! Homme Wild is described as having an oriental, fougere composition, with contrasting notes flowing throughout the core of the fragrance. Opening with the sparkling aroma of pink pepper, Joop! Homme Wild then blends into an intense heart of dark rum absolute, which is then smoothly rounded off with a rich, masculine base of blonde tobacco and woody tones.

Having been officially unveiled at a glittering launch party in London earlier this month, Joop! Homme Wild is now available to order from online perfume retailer Fragrance Direct. The eau de toilette spray comes in three different sizes; 30ml (£18.99), 75ml (£33.99) and 125ml (£44.99), with the latter two bottles available with a free Joop! Homme Wild Shower Gel (150ml).

Fragrance Direct also has a selection of Joop! Homme Wild toiletries on offer, such as an Aftershave cologne (75ml, £23.99) and Deodorant Stick (75ml, £12.99).

To view the complete collection of Joop! Homme Wild perfumes and toiletries for men that are now on offer at Fragrance Direct, head over to their website at http://www.fragrancedirect.co.uk/.

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Lara Stone and Alexander Skarsgard Front Campaign for New Calvin Klein Encounter Perfume for Men

Calvin Klein have developed something of a reputation over the years when it comes to their provocative advertising campaigns, and their latest perfume for men, Encounter, is no different.

The New York fashion house drafting in some celebrity heavyweights to act as the faces for the new fragrance; supermodel Lara Stone and Alexander Skarsgard, star of the hit US TV series True Blood.

In the seductive campaign shots, Lara and Alexander are seen sharing some intimate moments on camera, in a series of images and videos that will form part of an elaborate campaign that encompasses TV, press and social media.

The visuals have been shot in a classic film noir style to add an intense atmosphere, and the narrative is deliberately left open-ended in order to let the viewer imagine infinite possibilities for the story to develop.

As for the perfume itself, Encounter is described as having a crisp and sensual aroma, opening with intoxicating top notes of spices, mandarin, cardamom and rum, which then flows seamlessly into a floral heart of pepper, jasmine, patchouli and cognac, and finally, the Encounter scent is smoothly rounded off with a rich base of agarwood, cedarwood and musks.

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Fragrance Direct Has All Of The Travel Essentials You Need To Ensure You Stay Fresh, Clean And Fabulous, On The Beach Or In The Fields

As we head into the summer months, many of us will be looking forward to escaping these bleak shores for a week of relaxation in sunnier climes, or perhaps you’re going to rock out to your favourite bands at one of the many music festivals being held across the UK and beyond.

Whether you’re preparing for a holiday or a festival this summer, online perfume retailer Fragrance Direct has all of the travel essentials you need to ensure you stay fresh, clean and fabulous, on the beach or in the fields:

Calvin Klein CK One Shock Travel Spray (20ml, £9.95)
The iconic CK One perfume from Calvin Klein undergoes a “shocking” make-over, and both the Men and Women perfumes are now available in travel size, perfect for throwing in your suitcase for your holidays. CK One Shock Woman is floral and oriental, with notes of jasmine, poppy, passion flower and vanilla, while CK One Shock Man is a more deep and spicy scent, using accords such as black pepper, cardamom, tobacco and energy drink.

Piz Buin Tan Intensifier In Sun Lotion (150ml, £5.99)
This innovative Tan Intensifier In Sun Lotion from Piz Buin helps to accelerate your natural tan, while at the same time protecting your skin from harmful UV rays, so you can build a sun-kissed, natural looking tan, without having to compromise on the level of protection you put on your skin. You can combine this lotion with the many other Piz Buin sun care products also in stock.

Malibu Sun Care Range (All Products Under £3 Each)
Malibu is one of the most popular names in sun care, and all of their products contain a blend of vitamins and UV sunscreens to ensure your skin stays soft, supple and fully protected. The Malibu sun care range at Fragrance Direct includes sun protection lotions, dry oil sprays, bronzing oils and tanning butters, providing various different levels of protection, as well as a selection of after sun products.

St Moriz Self Tanning Range (All Products Under £9.99 Each)
Whether you want to give your tan a head start before you head out onto the beach, your tan hasn’t progressed as far as you’d like it to once you’re there, or you want to maintain your holiday glow long after you’ve returned home, St Moriz are experts in self tanning. The St Moriz collection at Fragrance Direct includes tanning mousses, lotions, application tools and bronzing make-up sets.

This is just a small selection of the summer beauty essentials that are currently on offer at Fragrance Direct. For even more of your favourite perfume and toiletries in handy travel sizes for your summer adventures, at prices that you won’t find on the high street, visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

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New Fragrance Named ‘Love Etc’ Launched By The Body Shop

The fragrance has been created exclusively for The Body Shop by one of the world’s most talented perfumers, Dominique Ropion, who has worked with the world’s leading perfume brands, including Cacharel, Givenchy, Calvin Klein, assisting in the development of fragrances such as Armani ‘Code’, ‘Lovely’, ‘Dune’, ‘Euphoria’ and ‘Amarige’. Working closely with the Body Shop’s in-house team, Ropion created Love Etc which combines jasmine, vanilla, sandalwood and musk cream.

To gain greater insight into the generation of 20-30 year old women who most identify with the values behind ‘Love Etc’, The Body Shop also worked with respected socio-cultural trend expert Jolanta Bak.

“Perfume is a vehicle of dreams and aspirations – it conveys emotions, dreams, aspirations,” said Jolanta. “This fragrance appeals to women for whom ethical values are very important. They believe in justice, fairness and sharing, and they are less individualistic than previous generations.”

‘Love Etc’ is the very first Eau De Parfum to feature alcohol made from a fair trade and organic ingredients, grown in the foothills of the Andes, promoting environmental sustainability and biodiversity.

The launch of ‘Love Etc’ is supported by a new ‘Love Etc’ homepage which features video uploads of what people from around the globe expressing their views and opinions on love via the mediums of music, song and dance. Visitors to the ‘Love Etc’ homepage are also invited to send a love letter to a friend or loved one. The love letters can be sent direct or anonymously in order to share the love around the globe.

Customers are also invited in store to learn more about how the fragrance was created, with free samples of ‘Love Etc’ also be available in store. ‘Love Etc…’ will be available online and on the high street from September.

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Boots Has Become The Exclusive Dealer Of Fragrance House Girard

In the early 1920s it was the French fine fragrance houses that dominated the market, especially once Chanel No.5 was launched in 1921. However, a British fragrance house, Girard, had been popular since the turn of the century, and now approximately one hundred years after it first went on sale, the brand has been revived with Boots becoming the exclusive stockist of Girard.

The original Girard was a modern brand, sitting alongside contemporaries such as Chanel, Floris and Penhaligons, with some of its advertising illustrated by Gladys Peto, a member of the legendary Bloomsbury Set. At its height, Girard offered fifteen different fragrances and now some of these original recipes have been reconstructed to form part of the new range.

Two original recipes from the 1920s have been reinvigorated and will be launched as a celebration of the brand’s heritage. Bouquet d’Orient is a rich spicy oriental fragrance with top notes of Bergamot, Lemon and Neroli giving way to a floral heart of Rose, Ylang Ylang and French Violet Leaves to name but a few. These all rest on a warm resinous mélange including Madagascan Vanilla, Tonka Bean, Myrrh and a hint of Patchouli. In contrast Lysval is a floral perfume with a cascade of flowers including Ylang Ylang, Indian Jasmine, Rose petals and Orange blossom, supported by a particularly French base which contributes to a Springtime floral essence.

The lead perfumer on the project was Beverley Bayne at CPL Aromas. She said of Girard: “The challenge was to update the fragrance, keeping as close to the original signature as possible whilst still appealing to the modern nose. These fragrances are like fine French wine – the charm of them is that they are meant to be savoured and have great depth.”

Because Girard was always such a contemporary fragrance house, it is only fitting that some new fragrances enter the fold on its relaunch. Three additional fragrances have been created to accompany the original recipes, all evoked by some of women’s favourite destinations around the world – Bali Sunrise, New York Nights and Provence Spring. Bali Sunrise is a luscious green, floral and fruity fragrance, New York Notes focuses on a citrus top note with warm base whilst Provence Springs is a fresh floral perfume.

Girard Brand Development Manager, Helen Tarver said: “The beauty of archives is that you never know what you’re going to find. When I found a whole batch of original recipes and marketing materials in the archives I felt instantly excited that I had found some “buried treasure” that was worth resurrecting.”

About Boots
Boots is the UK’s leading retailer of health and beauty products, including fragrance, as well as health information.

Boots Pharmacy Superintendent is responsible for healthcare advice provided in relation to Pharmacy medicines and other healthcare advice located within the Boots Pharmacy pages of Boots.com. Boots.com is the trading name of Boots.com Direct Limited (VAT no. 116 3001 29) an Alliance Boots company. All other information and advice on boots.com is the responsibility of Boots.com Direct Limited.

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