Joop! has this month launched a modern, edgy new take on its classic Joop! Homme fragrance for men, and in order to promote their new Joop! Homme Wild perfume, they have enlisted the services of British model, Harvey Newton Haydon.
London-born Harvey, 24, was chosen to be the face of the new Joop! Homme Wild fragrance as, with his natural, boyish good looks, together with his collection of bad boy tattoos, he reflects the contrasting nature that is captured by the perfume itself. In the campaign shots, he stands shirtless, with his signature tattoos on show, next to a deep purple background under the tagline “Bad Feels So Good”.
Joop! Homme Wild is a perfume that is, according to Joop!, “bolder, more seductive and more challenging” than its predecessor. Designed for “bad guys who know how to have fun”, Joop! Homme Wild evokes thoughts of motorbikes, leather jackets and everything else that comes with a rebellious lifestyle.
Unlike the 1989 classic, Joop! Homme Wild is described as having an oriental, fougere composition, with contrasting notes flowing throughout the core of the fragrance. Opening with the sparkling aroma of pink pepper, Joop! Homme Wild then blends into an intense heart of dark rum absolute, which is then smoothly rounded off with a rich, masculine base of blonde tobacco and woody tones.
Having been officially unveiled at a glittering launch party in London earlier this month, Joop! Homme Wild is now available to order from online perfume retailer Fragrance Direct. The eau de toilette spray comes in three different sizes; 30ml (£18.99), 75ml (£33.99) and 125ml (£44.99), with the latter two bottles available with a free Joop! Homme Wild Shower Gel (150ml).
Fragrance Direct also has a selection of Joop! Homme Wild toiletries on offer, such as an Aftershave cologne (75ml, £23.99) and Deodorant Stick (75ml, £12.99).
To view the complete collection of Joop! Homme Wild perfumes and toiletries for men that are now on offer at Fragrance Direct, head over to their website at http://www.fragrancedirect.co.uk/.