Posted on September 27, 2022 by EPR Retail News Editors

ContactPigeon expands in Cyprus and sponsors the 14th e-Commerce Conference

NICOSIA, Cyprus, 2022-Sep-28 — /EPR Network/ — ContactPigeon, one of the leading omnichannel customer engagement platforms for retailers in Europe and the USA, expands its operations in Cyprus. By building up a special team of professionals that will be based in the neighboring country, ContactPigeon will be providing its customer engagement services to its cross-industry clients that are operating there. With this expansion, the Greek startup aims to consolidate its reach to the thriving Cyprus market.

Furthermore, ContactPigeon becomes an official sponsor for the 14th e-Commerce Conference that took place in Nicosia, Cyprus on the 20th of September 2022.

“After attending a very successful conference in Bulgaria, our Pigeons are kicking off autumn with some new adventures. Having several clients in the fast-developing market of Cyprus, we have first-hand knowledge about the impact of eCommerce in the neighboring country, but we have also seen the challenges that retailers face daily. Therefore, by investing in the development of the Cypriot market, we wish to effectively assist businesses that want to evolve and exceed from the competition. We are very excited about this new journey!,” said **George Mirotsos, CEO and co-founder of ContactPigeon.**

The E-Commerce Conference by IMH is a benchmark for the e-commerce industry in Cyprus. With industry experts as keynote speakers and leading businesses as sponsors and participants, the conference presents the upcoming, international trends in the e-commerce sector as well as case studies that provide attendees with valuable knowledge and insights. The 14th E-Commerce Conference is addressed to entrepreneurs, Commercial Managers, Marketing & Communication and advertising professionals, Digital Managers, and also those who are interested to start operating in the e-Commerce sector.

This year, the participants had the opportunity to meet with ContactPigeon members at its booth and learn about the company’s activities and the benefits of its omnichannel customer engagement platform.

About ContactPigeon

ContactPigeon empowers marketing leaders and business owners with the only omnichannel customer engagement platform built for retailers. The platform is designed to deliver perfectly timed and personalized messages for each customer, regardless of whether the point of contact is offline or online. The company has been awarded numerous industry awards and distinctions since 2015 and is also a member of the Pledge 1% corporate philanthropy movement. Its client base consists of hundreds of retailers in Europe and the USA such as Fujitsu, Tommy Hilfiger, GAP, and L’OREAL.

Contacts

Anna Fotopoulou
Content Marketing Coordinator
+30 211 8006178
marketing@contactpigeon.com
www.contactpigeon.com

Posted on February 23, 2018 by Retail News Editor

Gap launches limited-edition girls and boys apparel and accessories inspired by Sarah Jessica Parker’s childhood heirlooms

INSPIRED BY PARKER’S CHILDHOOD HEIRLOOMS, THE COLLECTION CELEBRATES LOVE, LUCK AND MAGIC

NEW YORK, 2018-Feb-23 — /EPR Retail News/ — Gap, the iconic American clothing brand, launches the Gap | Sarah Jessica Parker collection, a limited-edition assortment of girls and boys apparel and accessories. The collaboration was a natural fit as it reunites Gap and Parker, who starred in a series of Gap ads in the early aughts. Stemming from Parker’s family tradition of saying “rabbit, rabbit” on the first of every month for good luck, the collection celebrates love, luck and magic.

Inspired by Parker’s childhood heirlooms, the collection embraces prints and texture by playing with ginghams, stripes, florals and eyelet in classic Gap silhouettes. Available in toddler and kids sizing, Gap | Sarah Jessica Parker captures all the nostalgia of passing along well-loved, storied pieces to family and friends, the exuberance of starting your own story in those same pieces, and the joy inherent in wishing luck upon children as they move forward in the world. Parker also worked with Gap to help create two women’s dress styles that are available in the collection.

“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand,” says Parker. “I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.”

Channeling Parker’s good luck tradition, there are embroidered rabbits found throughout the collection as well as special ‘property of:’ sewn-in tags to detail each wearer throughout the years which takes inspiration from her own family’s rituals. Gap | Sarah Jessica Parker collection favorites for girls include gingham dresses and separates with eyelet hems, a navy and white stripe flutter sleeve dress with pink roses, a signature rabbit embroidered light blue bomber jacket and a rabbit inspired basket weave mini handbag while boys and toddler boys can choose from graphic tees and gingham shirting with khakis. The collection will also include ‘Ebbit the backpack,’ an egg-inspired character and playful companion perfect for school, travel or towing along for a spring picnic.

“It’s been a delight to collaborate with Sarah Jessica Parker on this special collection for kids that combines her nostalgic childhood memories with signature Gap favorites,” says Wendi Goldman, Gap executive vice president and chief product officer. “We are so thrilled to have Sarah Jessica back with the Gap brand in this new collaboration capacity. Together we created a collection that we hope will be passed down from generation to generation, just as we envisioned.”

With prices starting from $16.95 up to $78, the collection will be available on March 1 through gap.com and GapKids stores in select countries including United States, Canada, United Kingdom, France, Italy, Greater China, Hong Kong and Japan.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,600 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

About Sarah Jessica Parker

Sarah Jessica Parker is the star and executive producer of “Divorce,” which recently returned to HBO for a second season. In February 2014, she launched “SJP by Sarah Jessica Parker”, a footwear, apparel and accessory label, with partner George Malkemus III. The collection showcases the brand’s theme of colors acting as neutrals and encourages women to take risks and break away from fashion rules they imagine. Parker currently serves as the Vice-Chairman of the board of directors for the New York City ballet. She also served on the President’s Committee on the Arts and the Humanities under the Obama administration. Parker lives with her husband and three children in New York City.

MEDIA CONTACT:
press@gap.com

SOURCE: Gap Inc.

Posted on January 26, 2018 by Retail News Editor

Gap introduces ‘Archive Reissue – Logo Remix’ collection

GAP CELEBRATES THE COLLECTION WITH A CAST OF THE WORLD’S LEADING CULTURE REMIXERS, INCLUDING AWKWAFINA, BRIA VINAITE, CONNOR FRANTA, MAYA JAMA, METRO BOOMIN, MILES HEIZER, NAOMI WATANABE, SABRINA CLAUDIO, AND SZA

NEW YORK, 2018-Jan-26 — /EPR Retail News/ — Gap, the iconic American clothing brand, today (January 24, 2018) announces the launch of Gap ‘Archive Reissue – Logo Remix,’ a collection of apparel for men and women highlighting one of the most recognized logos in the world. For almost 50 years, the Gap logo has represented the heritage of the Gap brand and its relevance in culture. To celebrate its evolution, the ‘Logo Remix’ collection includes signature Gap styles, including tees, sweatshirts, and rugby shirts, thoughtfully designed with logos from throughout the decades.

To launch the collection, Gap collaborated with director Tabitha Denholm, who has directed music videos for Florence and the Machine, Haim and Jessie J, along with performance and movement director Tanisha Scott, who is best known for her work with Beyonce, Drake and Rihanna, to create the ‘Logo Remix’ film. The film brings together some of the world’s leading culture remixers in a moment of joy evoked through music and movement by paying homage to the nostalgic Gap ads of the past with a modern, remixed twist. While Tabitha used motion control video techniques to play with space and perspective, Tanisha choreographed a dance sequence that includes remixed versions of unforgettable group dances including “The Wobble,” “Cha Cha,” and “Kid-n-Play.”

‘Logo Remix’ features a global cast of talent who are remixing creative culture on their own terms, whether that be through music, acting, comedy, activism or being a strong, self-expressive voice in today’s society. This group of influential remixers includes Grammy nominated singer Sza as well as chart-topping producer Metro Boomin who remixed the music for the film. Working with the iconic ‘80s anthem ‘Hold Me Now’ by British Band the Thompson Twins, off the “Into the Gap” album, Metro Boomin updated the original version with his signature 808 beat, making it relevant to today’s hip-hop culture. The track will be available across all music streaming sites beginning Thursday, January 25.

“Following the strong consumer and social interest in our ‘‘90s Archive Reissue’ from last year, we are launching the Logo Remix collection by looking forward at the talent who are reshaping and remixing culture in their own way,” said Craig Brommers, chief marketing officer for Gap. “Gap is always one to celebrate and bring culture to the mainstream and what better way to do this and highlight this group of global individuals.”

The ‘Logo Remix’ cast:

Music:

Sza – The singer/songwriter is remixing modern femininity by re-shaping the R&B genre with her fierce powerful stance.
Metro Boomin – The go-to producer is remixing music industry rules and is responsible for many of the music charts most memorable new sounds.
Sabrina Cloudio – The singer/songwriter is remixing the pop genre with her soulful sound originally releasing via SoundCloud.

Film & TV:

Bria Vinaite – The actress is remixing Hollywood on her own terms discovered via Instagram and already tipped as one to watch.
Miles Heizer – The actor is remixing the teenage experience by tackling roles around mental health and sexuality.
Awkwafina – The comedienne/actress is remixing the conversation for the viewpoint of second generation Asian-Americans.
Maya Jama – The TV presenter is remixing the script on mental health issues and family norms by speaking openly about personal experiences.

Digital:

Naomi Watanabe – The actress and comedienne is remixing ingrained assumptions on body image in Japan and around the world with her bold and unapologetic attitude about size-ism and style.
Connor Franta – The YouTube star is remixing the concept of fame in the digital age, rising to mainstream prominence when he came out as a Gay Man on his channel with a positive and profound effect on his fanbase.

Launching fully on January 28, a :30 television spot will air during The Grammys and the film will live across mobile, social and digital channels. The film is supplemented by a ‘Making Of’ video created by The Madbury Club featuring the cast sharing their thoughts on what it means to remix culture and offering a behind-the-scenes glimpse of the film’s creation.

In the film, each of the cast members wears pieces from the ‘Archive Reissue – Logo Remix’ collection which will be available on Gap.com on January 27 and in select Gap stores globally beginning January 29. In addition, there will be a ‘Limited Edition Logo Remix’ capsule that includes 30 one-of-a-kind designs, made by deconstructing and remixing vintage Gap logo sweatshirts and tees from the Gap archives. Every garment was put together by hand in the Gap New York City design studio.

For further information on the collection and to view ‘Logo Remix’ go to Gap.com.

About Gap

Contact:

Gap Inc. brands, global business and financial inquiries: press@gap.com

Source: Gap

Posted on December 4, 2017 by Retail News Editor

Gap launches limited-edition collection for GapKids created with Sarah Jessica Parker

COLLECTION WILL BE AVAILABLE TO CUSTOMERS IN STORES AND ONLINE IN SPRING 2018

NEW YORK, 2017-Dec-04 — /EPR Retail News/ — Gap announced today (12/01/2017) a new limited-edition collection created for GapKids with actor and former Gap campaign star Sarah Jessica Parker. The collection is expected to be available for purchase to customers Spring 2018 through Gap online and GapKids stores in select countries including United States, Canada, United Kingdom, France, Italy, Greater China, Hong Kong and Japan.

About Gap

About Sarah Jessica Parker

Sarah Jessica Parker is the star and executive producer of “Divorce,” which will return for a second season early next year. In February 2014, she launched “SJP by Sarah Jessica Parker”, a footwear, apparel and accessory label, with partner George Malkemus III. The collection showcases the brand’s theme of colors acting as neutrals and encourages women to take risks and break away from fashion rules they imagine. Parker currently serves as the Vice-Chairman of the board of directors for the New York City ballet. She also served on the President’s Committee on the Arts and the Humanities under the Obama administration. Parker lives with her husband and three children in New York City.

MEDIA CONTACT:
press@gap.com

SOURCE: Gap Inc.

Posted on October 26, 2017 by Retail News Editor

Gap announces the holiday ‘Meet Me in the Gap’ campaign with Janelle Monáe

MONÁE JOINS A CAST OF GAP’S MUSICAL FAMILIES TO HIGHLIGHT ALL OF THE LITTLE THINGS THAT UNITE US

NEW YORK, 2017-Oct-26 — /EPR Retail News/ — Gap, the iconic American clothing brand, today (October 24, 2017) announces the holiday ‘Meet Me in the Gap’ campaign starring actress and Grammy nominated recording artist Janelle Monáe alongside a cast of individuals from different places, backgrounds and genres to collaborate and celebrate the festive season.

The hero campaign video captures Monáe harmonizing with six talented choirs as they “meet in the gap,” performing an optimistic and cheerful song to invite all families to get together, spend real time with one another and find the little things that unite us. Directed by legendary Director Paul Hunter, the video, set in a blank space, embraces the magic of the holidays with the entire cast outfitted in classic Gap crazy stripes styled with cozy seasonal essentials. Through an acapella rendition of Freddie Scott’s original version of “(You) Got What I Need,” Janelle and the accompanying choirs embody the melody and its message of togetherness.

“The Gap has been a part of my life since I was a little girl so it was very exciting to be involved in this campaign,” said Monáe. “I love the unity of the ‘Meet Me in the Gap’ concept. It really reflects the idea that although we may be from different parts of the world, when we come together, we can create something magical.”

In addition to the hero video, there are a series of short videos and a print campaign that feature a mix of families, models and influencers who come together and inspire by creating optimistic energy that ties back to the theme of togetherness and appreciating the different families we develop over time and celebrate with during the holidays.

“As a brand, holiday has always been a memorable and emotional moment for Gap, marked by crazy stripes and togetherness,” said Gap chief marketing officer Craig Brommers. “This holiday season, we offer an invitation to families from all over the world to get together, spend real time with one another, and ultimately, meet in the Gap.”

Launching on November 6, the campaign spans television, mobile, social, in store and digital. The television spots will air on major networks and be incorporated into high impact moments including digital takeovers on ABC, YouTube, Vevo, Hulu and Spotify and live commercial integration with “Late Late show with James Corden” during the week of Thanksgiving. Lastly, we are continuing our partnership with Spotify to sponsor one of Spotify’s most popular holiday playlists, ‘Pop Christmas.’

For more information on ‘Meet Me in the Gap,’ visit gap.com.

About Gap

MEDIA CONTACT:
press@gap.com

SOURCE: Gap Inc.

Posted on September 19, 2017 by Retail News Editor

Legendary Cher and rap icon Future come together for Gap ‘Meet Me in the Gap’ fall campaign

THE TWO COME TOGETHER TO SHOW WHAT HAPPENS WHEN WE TAKE A CHANCE TO CLOSE THE GAPS BETWEEN US

NEW YORK, 2017-Sep-19 — /EPR Retail News/ — Gap, the iconic American clothing brand, today (September 13, 2017) reveals the final installment of the ‘Meet Me in the Gap’ fall campaign, which launched in late July, starring the legendary Cher and rap icon Future, celebrating what can be created when distinct people connect and discover they have more in common than what divides them.

The campaign captures Cher and Future, two culturally relevant and transcendent figures who have never met before, harmonizing and offering each other their signature vocals. With video directed by the legendary Director X, the two “meet in the gap,” a blank space, to collaborate on a one-of-a-kind musical experience by tapping into their roots of rock and soul music with a song they both find inspiring. Through their rendition of “Everyday People,” originally by Sly and the Family Stone, the chart-topping rapper and legendary songstress meet up to add a modern hip hop trap beat to a classic American song.

“I love the idea of ‘Meet Me in the Gap’ because it’s easy to have common ground if you are really open and curious to people from different cultures,” said Cher. “I didn’t know who Future was before this but I knew it would be so fun to work with someone who is completely unlike me, and who is young, really talented and striving.”

“There was a great dynamic when working with Cher and we felt like we were doing something so much bigger than the two of us,” said Future. “Gap is not only bringing two cultures together but bringing everyone together through the music and the style. It’s really about everyday people.”

The campaign first launched in late July through a series of “meet ups,” also directed by Director X, featuring diverse groups of influencers collaborating and creating unexpected works of art through movement and sound. One film, titled ‘Bounce meet Bounce meet Bounce’ includes a trio of basketballers, tap dancers and a mix artist who create a musical composition made from the rhythmic and playful sounds of sports balls, with synchronized tap movements alongside a produced beat.

“As a brand, our heritage is rooted in being a beacon of hope and optimism while also bringing people together,” said Gap chief marketing officer Craig Brommers. “Uniting two superstars like Cher and Future proves that no matter how different we seem, there is always a common thread that we just might not have discovered yet.”

Launching on September 18, the campaign spans television, outdoor, mobile, social, print, in store and digital. The television spots will air on major networks and live on digital video channels including Vevo, Hulu and YouTube. In addition, Gap will launch a namesake channel on Spotify which will start with a ‘Meet me in the Gap’ mashup playlist. Lastly, the print campaign will come to life with tribute advertisements in both the Vogue 125th anniversary issue and the GQ 60th anniversary issue.

For more information on ‘Meet Me in the Gap,’ visit www.gap.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

MEDIA CONTACT:

press@gap.com

SOURCE: Gap Inc.

Posted on May 27, 2017 by Retail News Editor

GQ’s 2017 Best New Menswear Designers goes international: The Coolest Designers on the Planet to collaborate with Gap on limited-edition collection

GQ PARTNERS WITH GAP FOR THE SIXTH YEAR TO CREATE LIMITED-EDITION COLLECTIONS

New York, N.Y., 2017-May-27 — /EPR Retail News/ — GQ announced today (05/25/2017) the return of the Best New Menswear Designers program for the eleventh year—for the first time ever with an international twist—celebrating the Coolest Designers on the Planet. The project, established in 2007, traditionally recognizes the best young menswear designers in the country and works to advance the talented up-and-comers. This year, GQ editor-in-chief Jim Nelson and creative director Jim Moore took the program international, curating young talent from Paris, Tokyo, and Brooklyn. The Coolest Designers on the Planet will be featured in the June 2017 issue of GQ, and will collaborate with Gap on a limited-edition collection, to be sold in the fall exclusively at select Gap stores around the world.

GQ’s 2017 Best New Menswear Designers:

AMI: French designer Alexander Mattiussi used to work for Dior and Givenchy, so he knows how to make clothes that look and feel luxurious, even if his own designs are looser and more playful. “When you’re a designer for a big brand, you can’t afford the pieces you’re designing. My goal is to imagine the clothes I’m designing now on real people I might come across on the street, on the subway, on the terrace at the café.”

Kinfolk: Kinfolk built their name in 2010 with an event space-slash-café and thengot into fashion, designing tees and hoodies indebted to skate crews, graffiti, and the beastie Boys. “Clothes are as much a part of our DNA as nightlife is,” says creative director Jey Perie. “It’s easier to sell a gin-and-tonic than a $1,000 jacket, but in terms of how we shine in the world, our clothing brand has a much bigger reach.”

United Arrows: Yasuto Kamoshita and the streetwear icon known as Poggy orchestrate the Tokyo shop United Arrows, where tailored suits and cutting-edge casualwear somehow happily co-exist. “Our relationship is a bit like father and son,” says Poggy. “The son, who loves recent street culture, wouldn’t talk about the latest trend with him—yet the father is a great figure for the son to rely on for advice on life and the essence of things.”

“We’re proud of the decade of support and creativity that this program has generated in the fashion world, celebrating the brightest lights and freshest talents in the business, and we intend to keep the collaborations surprising and vibrant,” says Nelson. “So to launch our next decade, we decided to take the whole thing global.”

“Gap is excited to continue our partnership with GQ and celebrate the top emerging menswear talent from all over the world,” says Wendi Goldman, Gap executive vice president and chief product officer. “As a global brand it feels like a natural evolution of our partnership with GQ to tap into emerging design talent internationally as well as within the U.S. We look forward to bringing their unique design perspectives to our discerning customers.”

As part of the Best New Menswear Designers Coolest Designers in America project, GQ will work with each designer as they create an affordable exclusive line that will be available this fall at select Gap stores in more than seven countries, as well as at www.gap.com. Additionally, pieces from the collection will be featured in the October 2017 issue of GQ.

About GQ

GQ is the leading men’s general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at GQ.com, and as an app at iTunes.com. The magazine is published by Condé Nast, a division of Advance Publications. Condé Nast operates in twenty-five countries and is the world leader in exceptional content creation.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

Contact:
650-952-4400
investor_relations@gap.com

Source: Gap Inc.

Posted on May 9, 2017 by EPR Retail News Editor

Gap launches film ‘Mama Said’ in celebration of motherhood

IN SUPPORT OF EVERY MOTHER COUNTS, THE FILM ALSO STARS COCO ROCHA, CANDICE SWANEPOEL, JURNEE SMOLLETT-BELL, AND CASS & ALI BIRD WITH THEIR CHILDREN

NEW YORK, 2017-May-09 — /EPR Retail News/ — Gap, the iconic American clothing brand, announces the launch of the film ‘Mama Said,’ a celebration of motherhood in support of Every Mother Counts co-directed and starring Liv Tyler. Tyler and co-director Paola Kudacki set out to create a film that embodies the joys and optimism of motherhood, with a nod to the loving influence mothers have on their children.

“I often think of the things my grandmother and my mother have been telling me my whole life. Remembering what your ‘mama said’ as a child and growing up is very important. I often try to think of things that I can say to my children in a way that they can hear me the same way I heard my mom,” said Tyler.

Set to actress Jurnee Smollett-Bell singing “Let Your Love Flow” by the Bellamy Brothers, the film depicts the mothers enjoying intimate, candid moments with their children playing, dancing and bonding. The cast’s children are dressed in babyGap and GapKids, showcasing Gap essentials that are part of every mother’s go-to wardrobe for their children.

The ‘Mama Said’ cast includes:

Actress Liv Tyler with son Sailor (age 2) daughter Lula (9 Months):

“I’ve always loved the Gap. Growing up in America, Gap is such a big part of your life and I thought it was such a special thing to do a project that involves the mothers, the children and Every Mother Counts,” said Tyler.

Model Coco Rocha with daughter Ioni (age 2):

“I’ve never felt so strong and powerful as I did bringing my daughter into this world. Being a mother is by far the most rewarding and beautiful experience I’ve ever had.” – Coco Rocha

Model Candice Swanepoel with son Anacãn (6 months):

“Motherhood is so different for each woman – it’s your unique journey, and I love that I’m able to share my experience as a mother in this project,” said Swanepoel.

Actress Jurnee Smollett-Bell with son Hunter (5 months):

“When I think of ‘Mama Said’, I think of things my mama used to say to me. My mom used to try to reinforce the fact that it is important to live your truth and be authentic and don’t apologize for who you are, I look forward to passing that to my son,” said Smollett-Bell.

Artist and photographer Ali Bird and wife Cass Bird with son Leo (age 9) and daughter Mae (age 7):

“I love every aspect of ‘Mama Said,’ it’s exciting to be doing this as a family with Gap and Every Mother Counts to support mothers who don’t have access and need the help,” said Ali Bird.

“Motherhood unites women across all walks of life and invokes feelings of love and strength in both children and adults. It speaks to the core values of Gap as a brand,” said c, chief marketing officer for Gap. “We are proud of this celebration of motherhood and our partnership with Every Mother Counts, bringing support to mothers around the globe.”

Gap found a natural partner in Every Mother Counts to support mothers as part of this celebration. Every Mother Counts is dedicated to making pregnancy and childbirth safer for mothers everywhere, providing $4 million in grants since 2012 focused on improving access to essential maternity care. Gap is issuing a call to action for people to make a donation; U.S. residents can text ‘MOMS’ to 20222 to make an automatic donation of $10 and international residents can visit www.EveryMotherCounts.org/ products/donate to donate.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.

About Every Mother Counts

Every Mother Counts is a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother, everywhere. Every Mother Counts informs, engages, and mobilizes new audiences to take action to deliver life-saving care around the world. The organization is focused on raising awareness and funds to improve maternal health and reduce preventable maternal deaths by addressing three critical barriers to maternity care around the world; lack of transportation, education and training, and supplies. Every Mother Counts supports programs that improve access to comprehensive maternity care in Haiti, Uganda, Tanzania, India, Bangladesh, Guatemala, Nepal, Syria and the United States. For more information, visit www.everymothercounts.org.

SOURCE: Gap Inc.

Posted on February 3, 2017 by Retail News Editor

Gap celebrates the past and the present with the launch its limited-edition collection – the ‘90’s Archive Re-Issue

GAP PAYS HOMAGE TO THE PAST AND CELEBRATES EMERGING TALENT WITH RUMER WILLIS, COCO GORDON, EVAN ROSS, CHELSEA TYLER, LIZZY JAGGER, TJ MIZELL AND NAOMI CAMPBELL

NEW YORK, 2017-Feb-03 — /EPR Retail News/ — Gap, the American clothing brand, announces the launch of a limited-edition collection – the ‘90’s Archive Re-Issue – for men and women featuring iconic styles from the ‘90’s including the Bodysuit, Reverse Fit and Easy Fit Denim, Pleated Khakis and the timeless Pocket Tee, available online and in select stores globally starting February 7.

To launch the collection, Gap collaborated with director Kevin Calero to create ‘Generation Gap,’ a film that is the ultimate contemporary homage to the iconic Gap ads of the ‘90’s with references to “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist. ‘Generation Gap’ features a roll call of emerging talent cast from the offspring of stars of the iconic Gap ‘90s ads with a special cameo from the timeless icon and Gap alumni Naomi Campbell wearing the iconic pocket tee that she modeled in 1992 for her Steven Meisel shoot. Set to an a capella version of the 1992 Billboard music #1 hit ‘All 4 Love’ by Color me Badd, ‘Generation Gap’ is a nod to the past and a celebration of the next generation as they reimagine the iconic Gap looks in their own unique style.

“The ‘90’s is having a sartorial moment and we have an archive of pieces that set the tone for that decade commercially and culturally, so it seemed right to re-issue some of those pieces and the stories that come with them,” said Craig Brommers, chief marketing officer for Gap. “‘Generation Gap’ came together in a celebration of who was with us then and who we are with now – it has, at its heart, that simple truth that we can take from the past but also celebrate our future.”

The ‘Generation Gap’ cast includes:

Model Lizzy Jagger, daughter of Jerry Hall, wears her take on the classic black Bodysuit that her mother flaunted in 1991.
“The classic look for anyone is not just a ‘90’s look. The white t-shirt and jeans look has gone through the decades and is still around, and I think of that as being really Gap,” said Jagger.

DJ TJ Mizell, son of Jam Master Jay of Run DMC, wears the iconic Gap Logo Sweatshirt that his father wore in the “Original Fit Jeans” commercial in 1990.
“I feel honored. Being part of anything Run DMC is a huge honor for me and being able to back up my father’s legacy with Gap,” said Mizell.

Actor Evan Ross, son of Diana Ross, wears the sleeveless Logo Tee as a tribute to his mother who wore a simple tank in her 1991 ad.
“Gap can transcend all eras. It still feels relevant. It looks like what we would be wearing right now… it is at the cusp of what we’re doing right now,” said Ross.

Singer Chelsea Tyler, daughter of Steven Tyler, wears the sleeveless Tee and Reverse Pleated Jeans channeling her dad’s “Easy Fit Jeans” commercial from 1997.
“Gap is taking something so classic that we all know and is so quintessential in our minds but has a new spin and current feeling to it,” said Tyler.

Singer Rumer Willis, daughter of Demi Moore, wears the Cropped Denim Jacket, similar to the one her mother wore in her 1990 ad, with the Henley Bodysuit.
“Gap was really the first brand to come out of the box… and do different and interesting things,” said Willis.

Artist Coco Gordon, daughter of Kim Gordon who wore the Pocket Tee in her 1990 ad, wears the navy Icon Leather Jacket, black short-sleeve Mockneck Tee and High Rise Denim Short in the film.
“My mom always bought me Gap clothes… we definitely went to the Gap for my cool clothes.”

Model Actress & Activist Naomi Campbell, who was shot wearing the Pocket Tee in her 1992 ad by Steven Meisel, wears the Pocket Tee re-issue in the film.
“It’s an honor to be here, in the same outfit that I wore twenty years ago in my Gap ad,” said Campbell. “The creativity in the ‘90s is something I’m so grateful that I got to be a part of and to see and to learn from and to draw inspiration from.”

“I was a ‘Gap kid’ so when the call came through to re-interpret the legendary ‘90’s Gap campaigns, it was a dream come true,” says ‘Generation Gap’ director Kevin Calero. “The ‘90’s ads set the tone for a whole stream of fashion attitudes and moments. I don’t think many other brands could pull off this sort of film with authenticity and heart.”

For further information on the collection and to view ‘Generation Gap’ go to Gap.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit http://gap.com/archivereissue

Investor information:

investor_relations@gap.com
650-952-4400

Source: Gap Inc.

Posted on November 30, 2016 by EPR Retail News

Gap with (RED) launch utility jackets designed by renowned female artists in anticipation of World AIDS Day

THE UNISEX COLLECTION AVAILABLE FOR ADULTS AND KIDS LAUNCHES IN CONJUNCTION WITH WORLD AIDS DAY WITH PROCEEDS BENEFITTING THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA

NEW YORK, 2016-Nov-30 — /EPR Retail News/ — Gap is continuing to commemorate (RED)’s 10^thanniversary and its role as the founding apparel partner of the AIDS organization founded by Bono and Bobby Shriver. In anticipation of World AIDS Day, on December 1, Gap will launch a collection of their iconic Utility Jackets featuring custom designs by six of the most renowned female street artists from around the world. The talented group of women is notable for their exciting, thought-provoking work and for creating awareness of contributions by women in street art.

“Gap is thrilled to partner with these talented and visionary women who are each bringing their own creative aesthetic to our iconic utility jacket,” said Wendi Goldman, Gap executive vice president and chief product officer. “We worked closely with (RED) to select artists with diverse points of view who are creating meaningful work that inspires and empowers. Each jacket offers a unique expression that customers can wear with pride to show their commitment to (RED)’s important mission.”

“We are so grateful to these extraordinary artists for applying their limitless talent to further (RED)’s fight against AIDS,” said Deborah Dugan, (RED) chief executive officer. “This collaboration with Gap is truly unique and can’t fail to capture the imaginations of fashion fans this winter.”

The unisex styles for men and women will launch on November 29^th, coinciding with Giving Tuesday, a day to give back and do good. A portion of proceeds of this collection will be donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria, adding to the $10 million dollars that Gap has already contributed to the organization over the last 10 years.

The collection includes designs by Shiro, KASHINK, Kelsey Montague, FAITH XLVII and AIKO retailing for $198, as well as a special crochet jacket by Olek retailing for $298. Designs by Shiro and Kelsey Montague will also be offered in versions for boys and girls for $128.

Olek

Olek is a Polish-born street artist and activist whose preferred medium — crochet — captivates audiences all over the world. Inspired by everything from personal text messages to train travel, she believes that life and art are inseparable.

Shiro

An internationally recognized graffiti artist from Japan. She loves music, people, and culture. Shiro travels by herself and paints wall all over the world.

KASHINK

KASHINK is an internationally recognized street artist and social activist from Paris. Her large-scale murals celebrate the beauty of human diversity.

Kelsey Montague

Kelsey Montague is an international street artist and coloring book author known for intricate pen-and-ink drawings and a thriving social media campaign that transforms her interactive public murals into living works of art.

FAITH XLVII

A prolific, internationally acclaimed South African visual artist, FAITH XLVII is known for her street paintings, which explore the human condition. Her work spans many mediums, from painting and printmaking to video.

AIKO

Since moving from her native Tokyo to NYC in the late 90’s, AIKO has become a well-respected contemporary artist in the international street art scene, where her feminine, Pop Art-inspired graffiti has a global following.

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.

About (RED)
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, Lokai, MCM, NetJets, Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, Girl Skateboards, Gretsch, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Piaggio and Wolfnoir.

To date, (RED) has generated $360 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org

SOURCE: Gap Inc.

PRESS CONTACT
Gap_Press@gap.com

Posted on September 14, 2016 by Retail News Editor

Gap and Pendleton Woolen Mills celebrate American style with limited-edition collection for the whole family

NEW YORK, 2016-Sep-14 — /EPR Retail News/ — For fall 2016, Gap and Pendleton Woolen Mills will celebrate American style with the introduction of a limited-edition collection featuring clothes and accessories for men, women, kids and baby. The collection brings together two classic American brands, celebrating Gap’s beloved denim and Pendleton’s signature plaids specially curated from Pendleton’s rich archive of historic patterns.

“We’re excited to bring a unique pairing of two American icons to our customers with this new collaboration combining the best of Gap and Pendleton’s signature styles,” said Jeff Kirwan, Global President, Gap. “Both brands have played an important role in shaping the American wardrobe and have won generations of fans along the way, making this the ideal collection to share with the whole family.”

“Pendleton joins Gap in saluting American Style in a collection that is rich in heritage and authenticity,” said Pendleton President, Mort Bishop III. “With our joined legacy of design and fabric, the Gap x Pendleton limited-edition collection celebrates this exceptional collaboration of classic fashion and iconic plaids.”

The collection includes shirt dresses ($69.95), denim (jeans and jacket both $79.95), shirts ($59.95) and ponchos ($199) for women, a puffer vest ($98), shirt jackets ($199), baseball caps ($24.95) and scarves for men ($49.95), tote bags ($49.95-$64.95) and a full range of offerings for kids and babies ranging in price from $16.95 to $44.95. The collection is available in September at select global Gap stores and on gap.com.

About Pendleton
Setting the standard for classic American style, Pendleton is a lifestyle brand recognized as a symbol of American heritage, authenticity and craftsmanship. With six generations of family ownership since 1863, the company recently celebrated 153 years of weaving fabrics in the Pacific Northwest. Known for fabric innovation, Pendleton owns and operates two of America’s remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology. Inspired by its heritage, the company designs and produces apparel for men and women, blankets, home décor, and gifts. Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, Korea and Australia; Pendleton stores; company catalogs; and direct-to-consumer channels including the Pendleton website, http://www.pendleton-usa.com.

Investor information:

investor_relations@gap.com
650-952-4400

Source: Gap Inc.

Posted on May 16, 2016 by EPR Retail News Editors

Live audio webcast of Gap’s Annual Meeting of Shareholders on May 17, 2016

SAN FRANCISCO, 2016-May-16 — /EPR Retail News/ — Gap Inc. (NYSE: GPS) will provide a live audio webcast of the company’s Annual Meeting of Shareholders, beginning at 10:00 a.m. Pacific Daylight Time on May 17, 2016. To register for the webcast on May 17, please visit www.gapinc.com (follow the Investors, Financial News and Events, Webcasts links). A replay of the presentation will be available through www.gapinc.com.

The webcast will provide the audio portion of the Annual Meeting of Shareholders only and does not constitute attendance. In order to vote at the Annual Meeting of Shareholders, shareholders must either authorize a valid proxy or attend the Annual Meeting of Shareholders and vote in person.

About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brands. Fiscal year 2015 net sales were $15.8 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, over 400 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

Press contact
press@gap.com

Posted on May 16, 2016 by EPR Retail News Editors

Gap April and Q1: Our industry is evolving and we must transform at a faster pace

Company Sharpens Focus for Long-Term Growth

SAN FRANCISCO, 2016-May-16 — /EPR Retail News/ — Gap Inc. (NYSE: GPS) today announced April net sales were $1.12 billion for the four-week period ended April 30, 2016, compared with net sales of $1.21 billion for the four-week period ended May 2, 2015. For the first quarter of fiscal year 2016, Gap Inc.’s net sales were $3.44 billion compared with $3.66 billion for the first quarter last year.

Gap Inc. also announced that it will take steps to better position the company for improved business performance and to build for the future. The company is identifying opportunities to streamline its operating model to be more efficient and flexible, while more fully exploiting its scale advantage. Additionally, the company is evaluating its Banana Republic and Old Navy fleets, primarily outside of North America, in order to sharpen its focus on geographies with the greatest potential. More details will be shared during the company’s first quarter fiscal 2016 earnings announcement on May 19, 2016.

“Our industry is evolving and we must transform at a faster pace, while focusing our energy on what matters most to our customers,” said Art Peck, chief executive officer, Gap Inc. “We are committed to better positioning the business to recapture market share in North America and to capitalizing on strategic international regions where there is a strong runway for growth.”

April Comparable Sales Results

Gap Inc.’s comparable sales for April 2016 were down 7 percent versus a 12 percent decrease last year. Comparable sales by global brand for April 2016 were as follows:

Gap Global: negative 4 percent versus negative 15 percent last year
Banana Republic Global: negative 7 percent versus negative 15 percent last year
Old Navy Global: negative 10 percent versus negative 6 percent last year

First Quarter Comparable Sales Results

Gap Inc.’s comparable sales for the first quarter of fiscal year 2016 were down 5 percent versus a 4 percent decrease last year. Comparable sales by global brand for the first quarter were as follows:

Gap Global: negative 3 percent versus negative 10 percent last year
Banana Republic Global: negative 11 percent versus negative 8 percent last year
Old Navy Global: negative 6 percent versus positive 3 percent last year

First Quarter Guidance

The company expects diluted earnings per share for the first quarter of fiscal year 2016 to be in the range of $0.31 to $0.32.

As previously disclosed, gross margins were pressured as the company entered April with more inventory than planned as a result of weaker than expected traffic, which began in late March 2016 and continued into April.

The company also noted that the Sunday and Monday of the Memorial Day holiday falls in the fiscal month of June this year versus May last year. The company expects the later holiday timing to negatively impact May sales results and benefit June sales results.

Additional insight into Gap Inc.’s sales performance is available by calling 1-800-GAP-NEWS (1-800-427-6397). International callers may call 706-902-4949. The recording will be available at approximately 1:15 p.m. Pacific Time on May 9, 2016 and available for replay until 1:15 p.m. Pacific Time on May 13, 2016.

First Quarter Earnings

Gap Inc. will release its first quarter earnings results via press release on May 19, 2016 at 1:15 p.m. Pacific Time. In addition, the company will host a summary of Gap Inc.’s first quarter results during a live conference call and webcast on May 19, 2016 from approximately 1:30 p.m. to 2:15 p.m. Pacific Time. The conference call can be accessed by calling 1-855-5000-GPS or 1-855-500-0477 (participant passcode: 214046). International callers may dial 913-643-0954. The webcast can be accessed at www.gapinc.com.

May Sales

The company will report May sales at 1:15 p.m. Pacific Time on June 2, 2016.

Forward-Looking Statements

This press release and related sales recording contain forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements. Words such as “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan,” “project,” and similar expressions also identify forward-looking statements. Forward-looking statements include statements regarding:

earnings per share for the first quarter of fiscal year 2016; and
the impact of the later Memorial Day holiday timing.

Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause the company’s actual results to differ materially from those in the forward-looking statements. These factors include, without limitation, the following:

the risk that additional information may arise during the company’s close process or as a result of subsequent events that would require the company to make adjustments to its financial expectations;
the risk that the company will be unsuccessful in gauging apparel trends and changing consumer preferences;
the risk that changes in global economic conditions or consumer spending patterns could adversely impact the company’s results of operations;
the highly competitive nature of the company’s business in the United States and internationally;
the risk that if the company is unable to manage its inventory effectively, its gross margins will be adversely affected; and
the risk that comparable sales and margins will experience fluctuations.

Additional information regarding factors that could cause results to differ can be found in the company’s Annual Report on Form 10-K for the fiscal year ended January 30, 2016, as well as the company’s subsequent filings with the Securities and Exchange Commission.

These forward-looking statements are based on information as of May 9, 2016. The company assumes no obligation to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

press@gap.com

Posted on April 14, 2016 by EPR Retail News Editors

Gap appoints Sonia Syngal as Old Navy’s global president

Two Proven Leaders to Oversee Gap Inc. Global Supply Chain Responsibilities

SAN FRANCISCO, 2016-Apr-14 — /EPR Retail News/ — Gap Inc. (NYSE: GPS) today announced that Sonia Syngal has been selected as Old Navy’s global president, effective immediately, to lead the brand’s continued reinvention of the value space with quality, accessible fashion for everyone. She will continue to report to Gap Inc. Chief Executive Officer Art Peck.

During her 12 year Gap Inc. tenure, Syngal has been a key driver in evolving the company’s product-to-market model, and held leadership roles where she honed her expertise in managing retail operations, driving growth, and bringing brand experiences to life for customers. The appointment marks Syngal’s return to Old Navy where she served as senior vice president of the brand’s International division in 2013, until being tapped to lead Gap Inc.’s enterprise-wide global supply chain.

“Sonia is an inspiring leader with a proven track record leading transformation and driving product-to-market innovations,” said Art Peck, chief executive officer, Gap Inc. “Following a comprehensive search, I’m confident Sonia is the right leader to enable Old Navy to realize its substantial, long-term growth potential.”

Most recently, Syngal served as executive vice president of Global Supply Chain and Product Operations for Gap Inc., responsible for managing all aspects of global sourcing, logistics and product operations across all of Gap Inc.’s brands and channels. In this role, Syngal worked closely with Old Navy leadership to develop the company’s newly evolved product-to-market model designed to increase speed and flexibility, while delivering brand-right product in a systematic, repeatable way across the enterprise.

“Old Navy is truly changing the value space with great design and quality apparel that the whole family loves, and I can’t wait to focus my energy on continuing to deliver that promise for our customers,” said Syngal. “How we continue to transform our product engine, focused on balancing amazing product with operational excellence, will be key to unlocking Old Navy’s next phase of growth.”

Before her time at Old Navy, Syngal led Gap and Banana Republic’s European business for nearly two years, and spent almost three years driving the international divisions for Gap Outlet and Banana Republic Factory Stores. She also held various vice president-level roles across the company’s global sourcing organization for four years. Prior to joining Gap Inc., Syngal had a successful career in Fortune 500 companies having spent 10 years at Sun Microsystems and six years at Ford Motor Company.

Jill Stanton, who served as interim leader for Old Navy, will serve as a strategic advisor to support a seamless transition as Syngal takes the helm. Additionally, the company announced that two seasoned executives will oversee Gap Inc.’s global supply chain and logistics functions. Effective immediately, Michael Yee, will serve as executive vice president, Global Supply Chain, Sourcing and Production and Shawn Curran, as executive vice president, Global Supply Chain Logistics and Product Operations. Both Yee and Curran will report to Peck and join the senior leadership team.

“We want to thank Jill for her leadership through this transition and for all she’s done in building a strong product team,” said Peck. “I look forward to working with Michael and Shawn in their new roles and continuing to leverage their expertise across the enterprise.”

About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brands. Fiscal year 2015 net sales were $15.8 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, over 400 franchise stores, and e- commerce sites. For more information, please visit www.gapinc.com.

Press contact
OldNavy_Press@gap.com

Posted on April 14, 2016 by EPR Retail News Editors

Gap launched interactive digital campaign to raise awareness about the impact of the gender pay gap

SAN FRANCISCO, 2016-Apr-14 — /EPR Retail News/ — In recognition of Equal Pay Day on April 12, Gap Inc. (NYSE: GPS) today launched a new, interactive digital experience designed to raise awareness about the impact of the gender pay gap. The campaign features thought-provoking portraits of Gap Inc. employees styled in outfits missing 21 percent, such as a rolled up sleeve, to represent the fact that women in the U.S. are shortchanged by an average of 21 percent; women in the U.S. on average earn 79 cents to every dollar earned by their male counterparts.

Designed to raise awareness on the issue of equal pay for equal work, the digital experience features a number of resources, including a pay equality calculator to help women determine – and share on social media – how much money they stand to lose during their lifetime of work because of the pay gap, as well as educational resources. It also invites site visitors to join the conversation by rolling up their sleeve to depict 21 percent of an outfit, taking a picture, and sharing on Twitter, Facebook and Instagram using #CloseThePayGap.

In 2014, Gap Inc. was the first Fortune 500 company to announce equal pay for equal work, with its methodology and data validated by the leading gender and diversity firm Exponential Talent. Gap Inc. has since completed internal pay equality reviews annually using this approved methodology; today, the company reaffirmed equal pay for equal work for the third consecutive year.

Partnering to Help Raise Awareness about the Gender Pay Gap:

During the week of April 11, Gap Inc. executives will join together with other leaders in the public and private sector to help raise awareness about the importance of closing the gender pay gap.

April 12: On Equal Pay Day, Gap Inc. will be featured at a White House event on Diversity and Inclusion hosted by Senior Advisor Valerie Jarrett, and will be presenting to other business and government leaders on its pay equality policies. For more information, please visit: www.whitehouse.gov

April 12: On Equal Pay Day, Gap Inc. will participate in a forum on the gender pay gap hosted by Glassdoor that will be livestreamed. The event in New York City will feature former Secretary of State Hillary Clinton, Megan Rapinoe of the U.S. Women’s National Soccer Team, and other pay equality advocates. The event is non-partisan and non-campaign. To watch the live stream, please visit:https://www.glassdoor.com/Salaries/equal-pay-roundtable/index.htm

April 14: Gap Inc. will participate in a panel discussion at the Center for American Progress to focus on the work that remains to make the promise of equal pay a reality. For more information, please visit:https://www.americanprogress.org/events/2016/04/06/134980/next-steps-for-progress-on-equal-pay/

The company also announced that it will initiate a new research project to develop insights on the key drivers of pay equality at Gap Inc., which will be shared publicly. The project will be spearheaded by Dr. Kellie McElhaney, Adjunct Professor of the Institute for Business and Social Impact and Founder of the Center for Responsible Business at the Haas School of Business, University of California Berkeley.

Catalyst Award Recognition
In March, Gap Inc. was recognized by the nonprofit Catalyst for its commitment to advance women with the prestigious Catalyst Award. Today, women make up more than 70 percent of Gap Inc.’s worldwide employee base, including a similar percent of its store managers and the CEO’s senior leadership team. Additionally, women currently lead four out of five Gap Inc. brands. The annual award from Catalyst recognizes organizations whose innovative approaches result in proven, measurable results that advance the recruitment, development, and advancement of women in the workplace. For the first time since the inception of the Catalyst award, Gap Inc. became the sole company to be honored by the organization in a given year and the first company from the fashion industry to be recognized by Catalyst.

ABOUT GAP INC.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brands. Fiscal year 2015 net sales were $15.8 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, over 400 franchise stores, and e- commerce sites. For more information, please visit www.gapinc.com.

Press contacts
press@gap.com

Posted on March 23, 2016 by EPR Retail News Editors

GQ announces the return of the Best New Menswear Designers in America program for the tenth year

GQ Partners with Gap for the Fifth Year to Create Limited-Edition Collections

New York, N.Y., 2016-Mar-23 — /EPR Retail News/ — GQ announced today the return of the Best New Menswear Designers in America program for the tenth year, celebrating some of the top designer alumni from the past decade. The project, established in 2007, recognizes the best young menswear designers in the country and works to advance the talented up-and-comers. This year, GQ editor-in-chief Jim Nelson and creative director Jim Moore invited back four of the program’s all-stars to create capsule collections in celebration of the past decade of talent. The four designers will be featured in the April 2016 issue of GQ, on national newsstands March 29, and will collaborate with Gap on a limited-edition collection, to be sold in the fall exclusively at select Gap stores around the world.

GQ’s 2016 Best New Menswear Designers in America, All-Star Edition:

Michael Bastian (New York, established 2006, GQ Class of ‘07, ‘11)—The beauty of Bastian’s clothes is that they can be remixed a hundred different ways. “It’s a great challenge,” Bastian tells GQ of creating his capsule collection. “It’s the difference between a novel and a good short story. They’re equally powerful.” But as the only designer to ever be given repeat recognition in the program (he participated in both 2007 and 2011), he was top of the list for this year’s All-Star roster.

Steven Alan (New York, established 1994, GQ Class of ’08)—Most designers build their collections and work their way up to opening a storefront. Steven Alan did it backward. The clothes he did make (shirts, mostly) were basically private-label pieces to fill his own shelves. He opened a showroom in 1997 and gradually diversified: a striped tie here, a polo there, until he was a capital-F fashion designer. Today he’s a one stop shop with everything from shirts and shoes to sunglasses and watches, all stocked next to those under-the-radar brands he’s found through his travels. That collection-curation combo is a move many major menswear retailers have since borrowed—but nobody ever nails it quite as well as Steven Alan.

Saturdays NYC (New York, established 2009, GQ Class of ‘12)—Founded by Morgan Collett, Colin Tunstall, and Josh Rosen, Saturdays showed up out of nowhere, a magpie line that fathered all the style touch points of the moment: the surf-culture explosion, the shrunk-in-the-wash fit, and the crisp graphic designers aimed at city kids partying on the tiki-torched decks in Montauk and Malibu. What Saturdays does best, is make the brand feel like a way of life. From publishing their own in-house magazine to developing a coffee blend, their shops (now in New York, Japan, and Australia) feel like your most stylish buddy’s weekend home.

John Elliot (Los Angeles, established 2012, GQ Class of ‘14)—When Elliot first participated in the program just two years ago, he was working out of an apartment with three other guys, and the quartet has since revolutionized menswear with their side zip hoodies and tapered sweatpants. “One of the most incredible experiences of my life was going to the Gap near where I live in L.A. to look at my first GQ collection, and they didn’t have anything left,” reflects Elliot. He has since ascended to street wear-demigod status with his signature layered look, creating a style movement that is still gathering steam.

“We’re in a celebratory mood—ten years is a good chunk of time, enough for this program to have introduced an impressive array of talented designers to a wider audience, and to establish itself as part of the fashion world’s creative support system,” says editor-in-chief Jim Nelson. “So we wanted to go big this year, to revisit some of our most significant alumni over the decade. We’re calling them our All-Stars. Together, they show the breadth, growth and promise of American men’s fashion.”

“Gap is thrilled to continue our partnership with GQ and celebrate the All-Stars that are redefining American menswear,” says Wendi Goldman, Gap’s EVP of Product Design and Development. “We’re excited to toast ten years of this incredible initiative with a group of designers that have left a lasting impact on the program. We can’t wait to bring their unique vision to our customers, who eagerly anticipate these exclusive collections every season.”

As part of the Best New Menswear Designers in America project, GQ will work with each All-Star designer as they create an affordable exclusive line that will be available this fall at select Gap stores in more than seven countries, as well as at www.gap.com. Additionally, pieces from the collection will be featured in the October 2016 issue of GQ.

###

About GQ
GQ is the leading men’s general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at GQ.com, and as an app at iTunes.com. The magazine is published by Condé Nast, a division of Advance Publications. Condé Nast operates in twenty-five countries and is the world leader in exceptional content creation.

Gap brand fashion inquiries: Gap_Press@gap.com

Posted on November 16, 2015 by EPR Retail News Editors

Gap, Bombas to bring awareness to the most requested clothing item in homeless shelters: socks

The exclusive partnership sets goal to donate 1 million socks to homeless shelters

NEW YORK, 2015-11-16 — /EPR Retail News/ — This holiday season, Gap is joining forces with Bombas, the athletic-leisure sock company with a philanthropic mission, to bring awareness to the most requested clothing item in homeless shelters: socks. The exclusive Gap x Bombas collection will be available in select Gap stores around the world and on Gap.com. For every pair sold in participating countries, Gap will give a pair of specially-designed Bombas donation socks to someone in need.

The partnership is part of Gap’s ongoing commitment to support local communities and to give back this holiday season. Since its founding in 2013, Bombas has been committed to donating a pair of socks for every pair sold and, to date, has donated more than 500,000 pairs of socks in the United States. Inspired by that accomplishment, Gap has committed to bringing awareness of the Bombas mission to a global audience, and together the two brands share a goal to donate one million pairs of socks to homeless shelters in participating Gap markets.

“Gap has always been committed to incorporating a positive social impact into our everyday business,” said Steven Sare, senior vice president of Merchandising for Gap. “We saw a natural partner in Bombas because their giveback component resonates so strongly with our values and those of our customers who are excited about giving back. We were also impressed by the innovative design of the socks that Bombas donates, as they’re specifically crafted to meet the particular needs of the people receiving them.”

“Bombas was founded because we wanted to help solve a problem that many people didn’t know existed,” said Randy Goldberg, co-founder and chief brand officer of Bombas. “With the support of Gap, we are able to bring an international spotlight to the issue that drives us year-round,” added David Heath, co-founder and chief executive officer of Bombas.

The Bombas donation socks are purpose-built to help meet the needs of those who have inspired the Bombas mission. Each pair has reinforced seams for greater durability, an anti-microbial treatment to deter the growth of odor and fungus and darker colors to minimize visible wear. These attributes make a big difference in the lives of those who don’t have the luxury of having a clean pair of socks every day.

In store and online (in the U.S. and Canada), Gap will carry the exclusive line of Gap x Bombas calf socks for adults and children. Within each category, there are four different color combinations exclusive to the partnership. The Gap x Bombas socks will be available at select Gap stores in the U.S., Canada and Japan. Working with charitable partners, Good360 and the National Coalition for the Homeless, all Gap x Bombas and Gap brand socks purchased in these countries as well as Gap brand socks purchased in the EU will contribute to the goal of one million donated.

To extend that campaign further, Gap is raising awareness for the issue through social media with the use of the hashtag #socksforall.

Further details on the campaign can be found at Gap.com.

About Bombas
Founded in 2013, Bombas is a collection of highly functional and fashionable athletic-leisure socks with a philanthropic mission. After discovering socks are the #1 most requested clothing item in homeless shelters, founders Randy Goldberg and David Heath established the brand’s mission to donate a pair of socks for every pair sold.Each sock is constructed using Bombas Sock Tech, comprised of seven substantial ways to improve the comfort, performance and design of the athletic sock. The collection is currently available on www.Bombas.com in a variety of bold colors and neutral solid for men, women and kids.press@gap.com

PRESS CONTACT
press@gap.com

SOURCE: Gap Inc.

Posted on October 7, 2015 by EPR Retail News Editors

Gap VP Sonia Syngal on TPP negotiations: International trade is vital to the global competitiveness of Gap Inc.

SAN FRANCISCO, 2015-10-7 — /EPR Retail News/ — Gap Inc. (NYSE: GPS) today applauded the successful conclusion of the Trans-Pacific Partnership (TPP) negotiations.

“International trade is vital to the global competitiveness of Gap Inc.,” said Sonia Syngal, Executive Vice President of Global Supply Chain and Product Operations, Gap Inc. “We employ tens of thousands of Americans who work in a variety of positions and professions across our company, and trade helps to sustain these jobs. We applaud the work of United States Trade Representative Mike Froman and other negotiators to conclude the TPP, which will create new opportunities for trade and investment for Gap Inc. and the retail industry.”

“We look forward to supporting an agreement that will bring significant value for American families, provide meaningful benefits for our industry and our workers, raise labor and environmental standards for millions of people across the Asia-Pacific region, and begin to level the playing field with our international competitors,” Syngal added.

About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brands. Fiscal year 2014 net sales were $16.4 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, over 400 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

Posted on September 29, 2015 by EPR Retail News Editors

Gap CEO Art Peck announced significant Clinton Global Initiative Commitment to Action to advance the lives of 1 million women by 2020

By sharing its proprietary P.A.C.E program with other organizations, company seeks to harness collective action for the advancement of women throughout the world

NEW YORK, 2015-9-29 — /EPR Retail News/ — Art Peck, chief executive officer of Gap Inc. (NYSE: GPS), announced today a significant Clinton Global Initiative Commitment to Action to advance the lives of one million women by 2020 by expanding the company’s award-winning life-skills education program, Gap Inc. P.A.C.E. (Personal Advancement & Career Enhancement).

To achieve this ambitious goal, Peck outlined plans to continue scaling the P.A.C.E. program within Gap Inc.’s global supply chain and in communities around the world. Additionally, P.A.C.E. will broaden into a suite of learning programs with new curriculum to reach adolescent girls in their communities as well as a women’s leadership program for P.A.C.E. graduates or women in communities who have demonstrated leadership ability. And, for the first time, Gap Inc. will offer access to this signature proprietary program to global partners and other corporations to further broaden the program’s reach.

“From Phnom Penh to Pittsburgh, women share in common an ambition to advance. What some lack are opportunities, particularly access to education,” said Peck. “We are committed to advancing the lives of one million women by expanding our P.A.C.E. program, and we hope others will join us. We know that with the right opportunities, women become powerful agents of change in their families and in their communities.”

Launched in 2007, P.A.C.E. delivers tangible change in women’s lives. Designed as an education program offering life-skills classes to female garment workers, the holistic curriculum includes up to 80 hours of classes in as many as nine subject areas, such as communication skills; financial literacy; time and stress management; and problem solving and decision-making.

P.A.C.E.’s evaluation results have demonstrated that the program improves the lives of women and their families by developing women’s knowledge, skills and confidence. The program also has a strong business impact by reducing turnover and absenteeism. Among the awards P.A.C.E. has received is the 2014 Empowerment of Women Award by the Global CSR Summit & Awards.

P.A.C.E. caught the attention of President Bill Clinton in 2012, at which time the former president encouraged Gap Inc. to consider expanding the footprint of P.A.C.E to benefit more women globally. It was therefore fitting that Peck delivered the company’s commitment at the Clinton Global Initiative Annual Meeting, held this week in New York.

To date, P.A.C.E. has reached more than 30,000 women in ten countries. Gap Inc. initially offered the program in factories manufacturing its products. In 2012 the company expanded the program into community settings. With this announcement, the curriculum can now be leveraged in a variety of settings with a broad set of partners.

Today’s announcement will further expand P.A.C.E.’s reach by:

Collaborating with new and existing partners, including others in the garment industry, corporations, development agencies, and NGOs, to reach one million women in both manufacturing and community settings.
Opening the proprietary program to select partners, through a no-fee, franchise-type model. These new partners will receive extensive training on the P.A.C.E. curriculum in order to replicate the program’s success.
Expanding the scope of the P.A.C.E. curriculum to create a suite of learning programs, including a new educational program for girls in the community, ages 13-18, and a new women’s leadership curriculum.

“P.A.C.E.’s newly expanded life-skills education program is designed to meet the needs of women and girls wherever they are in their lives,” said Dotti Hatcher, Gap Inc. Executive Director, P.A.C.E. Global Programs. “The new curricula will give girls the skills, confidence and technical abilities they need to change the trajectory of their lives and empower women to lead their communities. We believe in advancing women to advance the world.”

Longtime P.A.C.E partners Swasti Health Resource Centre, an international organization focused on public health outcomes for the poor; the International Center for Research on Women (ICRW), a global institute dedicated to empowering women; and CARE, a leading global humanitarian organization, will continue to play pivotal roles in the program’s expansion.

To mark the call to action to educate one million women, hundreds of Gap Inc. employees will gather in Times Square on Wednesday, September 30 to build a pop-up artistic representation of just one of the incredible women who have graduated from the P.A.C.E. program.

About Gap Inc.
Gap Inc. is a leading global retailer offering product collections and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brands. Fiscal year 2014 net sales were $16.4 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, over 400 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

Gap Inc. strives to make a positive impact in the communities where it does business. The company partners with community organizations to focus on programs that align with its business expertise, believing it can make the biggest difference by advancing women, teens and young adults and through supporting volunteers. For more information please visit www.bewhatspossible.com.

Launched in 2007, Gap Inc.’s P.A.C.E. program creates opportunities for women to advance in their careers and personal lives. For more information on Gap Inc.’s P.A.C.E. program and other community investments, please visit www.gap.com/pace.

About the Clinton Global Initiative (CGI)
Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI)—an initiative of the Bill, Hillary & Chelsea Clinton Foundation—convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 180 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date, members of the CGI community have made nearly 3,200 commitments, improving the lives of more than 430 million people in over 180 countries.

CGI also convenes CGI America, a meeting focused on collaborative solutions to economic recovery in the United States, and CGI University (CGI U), which brings together undergraduate and graduate students to address pressing challenges in their community or around the world. For more information, visit clintonglobalinitiative.org and follow us on Twitter @ClintonGlobal and Facebook at acebook.com/clintonglobalinitiative.

Posted on September 24, 2015 by EPR Retail News Editors

Gap unveils its 4th exclusive menswear collection designed by GQ’s four Best New Menswear Designers in America for 2015

David Hart, Stampd, NSF, and The Hill-Side Create Limited-Edition Menswear Collection, Available at Select Gap Stores and Gap.com

NEW YORK, 2015-9-24 — /EPR Retail News/ — Gap is pleased to release its fourth exclusive menswear collection designed by GQ’s four Best New Menswear Designers in America for 2015. Following three previous seasons’ successful collaborations, this year’s collection highlights each designer’s perspective on classic menswear pieces.

“This year’s designers all bring something totally new to Gap stores around the world,” said Steven Sare, Gap’s SVP of Merchandising. “Each designer offers a unique take on what’s ‘new and now’ for men. We’re really excited to play a role in bringing this exclusive collection to our customers who’ve come to anticipate and covet these limited edition pieces each year.”

“There’s a great story about the state of American fashion happening in this year’s collaboration,” says GQ editor-in-chief Jim Nelson. “One, that it’s thriving. Two, where it’s thriving. These incredibly talented designers are channeling the new energy coming from both coasts — whether its the LA vibe of the streetwear-meets-sportswear looks from Stampd, the perfectly distressed and lived-in staples from NSF, fanatically detail oriented accessories from Hill-Side, or the refined take on 50’s cool that David Hart has perfected. I feel confident that together they represent not just what men want to wear these days, but what they truly want to live in.”

The collection includes tailored blazers and trousers, overcoats, leather jackets, graphic and classic tees, sweatshirts, sweatpants, denim, and field jackets, along with accessories — including shoes, hats, bags, socks, and ties. The collection is available starting September 29th, at select Gap stores in more than seven countries, including the USA, Canada, China, Hong Kong, Japan, and throughout Europe. It will also be available online at www.gap.com with prices ranging from $14 to $460.

The four designers below, along with the pieces from their limited-edition Gap capsule collections, will be featured in a special advertising insert in the October 2015 issue of GQ magazine.

David Hart (Brooklyn, established 2009) – Designer David Hart has always had an affinity for tailored clothes, so six years ago he launched a small tie line that spawned a full men’s collection primarily inspired by the fashion of the 1950s and ’60s.
Stampd (L.A., established 2011) – Designer Chris Stamp combines West Coast street and surf cultures with a bit of East Coast flair to convey a unique vision of sportswear with an edgy twist.
NSF (L.A., established 2005) – Designers Nick Friedberg and Jamie Haller, both vintage enthusiasts, make clothes that are meant to be and look lived in— whether it be sun-faded or paint-spattered.
The Hill-Side (Brooklyn, established 2009) – Brothers Emil and Sandy Corsillo share a love for textiles. Their approach to design is simple: make the same object every season but offer it in a wide variety of high-quality fabrications.

GQ’s Best New Menswear Designers in America project, which was established in 2007, works to advance and bring attention to emerging American menswear designers. The recognized designers were selected by GQ’s editor-in-chief, Jim Nelson, creative director Jim Moore, and the magazine’s fashion editors, and took part in a mentoring program led by GQ and Gap.

Posted on September 4, 2015 by EPR Retail News Editors

Gap: August 2015 net sales flat compared with last year

SAN FRANCISCO, 2015-9-4 — /EPR Retail News/ — Gap Inc. (NYSE: GPS) today reported that net sales for the four-week period ended August 29, 2015 decreased 3 percent to $1.20 billion compared with net sales of $1.23 billion for the four-week period ended August 30, 2014.

On a constant currency basis, August 2015 net sales were flat compared with last year. In calculating the net sales change on a constant currency basis, current year foreign exchange rates are applied to both current year and prior year net sales. This is done to enhance the visibility of underlying sales trends, excluding the impact of foreign currency exchange rate fluctuations.

“We’re pleased that Old Navy delivered another strong month of positive comps driven by a healthy back-to-school business, as we remain focused on improving product performance across our portfolio,” said Sabrina Simmons, chief financial officer, Gap Inc.

August Comparable Sales Results

Gap Inc.’s comparable sales for August 2015 were down 2 percent versus a 2 percent decrease last year. Comparable sales by global brand for August 2015 were as follows:

Gap Global: negative 8 percent versus negative 6 percent last year
Banana Republic Global: negative 11 percent versus negative 2 percent last year
Old Navy Global: positive 6 percent versus positive 2 percent last year

The company noted that this year’s Labor Day holiday is one week later, as compared to last year, offsetting the benefit from the shift of tax-free holidays in a number of states from July last year to August this year.

Additional insight into Gap Inc.’s sales performance is available by calling 1-800-GAP-NEWS (1-800-427-6397). International callers may call 706-902-4949. The recording will be available at approximately 1:00 p.m. Pacific Time on September 3, 2015 and available for replay until 1:00 p.m. Pacific Time on September 11, 2015.

September Sales

The company will report September sales on October 8, 2015.

About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brands. Fiscal year 2014 net sales were $16.4 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, over 400 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

Posted on May 8, 2015 by EPR Retail News Editors

Gap announces partnership with Ellen DeGeneres’ new lifestyle brand ED

The iconic brand and America’s favorite talk show host are launching GapKids x ED; an apparel collection and social movement supporting the strength and power of girls

NEW YORK, 2015-5-9 — /EPR Retail News/ — Gap, the classic American clothing brand, today revealed a partnership with Ellen DeGeneres’ new lifestyle brand, ED. The ED brand, consisting of women’s apparel, accessories & decorative home, is inspired by the iconic style, values and personality of DeGeneres. GapKids x ED is an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things. The collection will be available for purchase starting August 17, 2015 through Gap.com, in all GapKids stores in the United States, and select stores in Canada, United Kingdom, China and Japan.

“We know our customers love Ellen as much as we do,” said Jeff Kirwan, Gap Global President. “And we couldn’t be more pleased to be partnering with her on our GapKids x ED collection. We look forward to launching the collection in time for back to school as it enables us to champion girls in a way that continues to be true to our brand’s heritage, which has long stood for supporting youth in a way that unleashes their potential.”

“I am thrilled that my lifestyle brand, ED, is partnering with Gap to encourage young girls to pursue their passion, whether it’s math, science, sports, the arts,” said DeGeneres. “Following my passion allowed me to be exactly who I am today– a talk show host with a vibrant side business as a party mime.”

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s more than 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.

About ED
ED is an American lifestyle brand inspired by the iconic style, values and personality of founder, Ellen DeGeneres. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high quality collection of women’s apparel, accessories and decorative home. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and consumers around the world. ED will launch in June 2015 exclusively on EDbyEllen.com.

Posted on March 27, 2015 by EPR Retail News Editors

GQ Partners with Gap and Selects Young Designers to Create Fourth Limited-Edition Collection

SAN FRANCISCO, 2015-3-27 — /EPR Retail News/ — GQ announced today the return of the Best New Menswear Designers in America program. The project, established in 2007, recognizes the best young menswear designers in the country and works to advance the talented up-and-comers. The designers were selected by GQ editor-in-chief Jim Nelson and creative director Jim Moore, along with the magazine’s fashion editors. As part of the project, the four designers will be featured in the April 2015 issue of GQ, on national newsstands March 31, and will collaborate with Gap on a limited-edition collection, to be sold in the fall exclusively at Gap stores.

GQ’s 2015 Best New Menswear Designers in America are:

David Hart (Brooklyn, established 2009) – Ever since he showed up to elementary school wearing a bow tie, designer David Hart has had an affinity for tailored clothes. Six years ago Hart launched a small tie line that spawned a full men’s collection. Inspired by the fashion of the 1950s and ’60s, he designs with one foot in the past and one in the future bringing classically tailored techniques into the 21st century with updated fits, modern combinations, and a sophisticated color palette. Wool and silk ties, colorful donegal tweed suiting, and trim banlon polo shirts have all become David Hart classics that bring a bit of crooner cool to the modern man.

Stampd (L.A., established 2011) – Stampd combines West Coast street and surf cultures with a little bit of East Coast edge. Designer Chris Stamp has a unique vision in a limited color palette: using mainly black and white, he takes classic athletic and streetwear silhouettes and executes them in stark greyscale contrasts. Bold graphic tees, nylon flight jackets, snapback caps, and leather accessories all work together to create a simple yet complex look and gives sportswear an edgy, progressive twist.

NSF (L.A., established 2005) – NSF’s clothes are distressed from day one, handshredded and dyed so many times that they look as if you’ve had them for years. Designers Nick Friedberg and Jamie Haller are vintage enthusiasts that aren’t concerned with simplicity; they look for pieces that are sun-faded or paint-spattered or holey. They are the epitome of the West Coast cool, focused on comfort, realism and a touch of grunge. Inspired by musicians, skateboarders and artists, NSF makes clothes that are meant to be lived in, and look the part.

The Hill-Side (Brooklyn, established 2009) – Brothers Emil and Sandy Corsillo are textile nerds at heart. Inspired by a mutual obsession with vintage denim and Japanese fabrics, they started The Hill-Side doing square-bottom ties in rare textiles, which quickly grew into a full accessories line, and now they can dress a man head to toe. Their approach to making garments is simple: make the same object every season but offer it in a wide variety of high-quality fabrications.

“The most exciting part about this program is the strength and speed with which it continues to grow —and the way it helps support the growing menswear movement in America,” says GQ editor-in-chief Jim Nelson. “The goal has always been to offer a launchpad for young talent, and I was thrilled to see our designers’ clothes selling out in Gap stores across the country last year. The 2015 designers are impressive, fresh, and most importantly bring unique perspectives to the world of men’s fashion. I can’t wait to see what hits the shelves in the fall.”

“We are thrilled with this year’s selection of designers, and the Gap team can’t wait to bring their vision to life,” said Tony Kretten, Vice President of Men’s Design for Gap. “Jim Moore and Jim Nelson have made another amazing selection of menswear designers to add to the alumnae of this program. Each designer has their own unique and signature style from LA surf/street, NYC retro chic, Japanese inspired American craft and west coast personal DIY style. I love this group – can’t wait until October.”

As part of the Best New Menswear Designers in America project, GQ will mentor each designer as they create an affordable capsule line that will be available this fall at select Gap stores in more than 7 countries, as well as at www.gap.com. Additionally, pieces from the collection will be featured in the October 2015 issue of GQ.

Posted on February 27, 2015 by EPR Retail News Editors

Gap’s Board of Directors approved new $1 billion share repurchase authorization for the company’s common stock

Company Also Increases Annual Dividend for Sixth Consecutive Year

SAN FRANCISCO, 2015-2-27 — /EPR Retail News/ — Gap Inc. (NYSE: GPS) today announced that its Board of Directors approved a new $1 billion share repurchase authorization for the company’s common stock and plans to increase its annual dividend, reinforcing the company’s commitment to returning excess cash to shareholders.

The new $1 billion repurchase authorization for Gap Inc.’s stock follows the company’s previous $500 million share repurchase authorization, which the company announced on October 16, 2014. Since the beginning of 2010, Gap Inc. has repurchased over $7.25 billion or about 297 million shares at an average price of $24.42.

Additionally, the company announced that its Board of Directors intends to increase the company’s annual dividend to $0.92 per share in fiscal year 2015, compared to the company’s current annual dividend of $0.88 per share. This is the sixth consecutive year Gap Inc. has increased its annual dividend, and it represents an annual dividend per share increase of more than 50 percent in the last two years.

“Through the end of fiscal year 2014, we’re pleased to have distributed more than $1.6 billion in cash to shareholders through our meaningful share repurchase activity and our increased dividend,” said Sabrina Simmons, chief financial officer, Gap Inc. “Both the new authorization and increased annual dividend continue to underscore the company’s commitment to returning excess cash to shareholders.”

Gap Inc.’s Board of Directors also authorized the first quarter fiscal year 2015 dividend of $0.23 per share, payable on or after April 29, 2015 to shareholders of record at the close of business on April 8, 2015.

Forward-Looking Statements

This press release contains forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements. Words such as “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan,” “project,” and similar expressions also identify forward-looking statements. Forward-looking statements include statements regarding the following:

returning excess cash to shareholders;
future share repurchases; and
annual per share dividend.

the risk that changes in global economic conditions or consumer spending patterns could adversely impact the company’s results of operations;
the highly competitive nature of the company’s business in the United States and internationally;
the risk that the company or its franchisees will be unsuccessful in gauging apparel trends and changing consumer preferences;
the risks to the company’s business, including its costs and supply chain, associated with global sourcing and manufacturing;
the risks to the company’s reputation or operations associated with importing merchandise from foreign countries, including failure of the company’s vendors to adhere to its Code of Vendor Conduct;
the risk that the company is subject to data or other security breaches that may result in increased costs, violations of law, significant legal and financial exposure, and a loss of confidence in the company’s security measures, which could have an adverse effect on the company’s results of operations and reputation;
the risk that natural disasters, public health crises, political crises, or other catastrophic events could adversely affect the company’s operations and financial results, or those of the company’s franchisees or vendors;
the risk that changes in the regulatory or administrative landscape could adversely affect the company’s financial condition, strategies, and results of operations;
the risk that the company does not repurchase some or all of the shares it anticipates purchasing pursuant to its repurchase program; and
the risk that the company will not be successful in defending various proceedings, lawsuits, disputes, claims, and audits.

Additional information regarding factors that could cause results to differ can be found in the company’s Annual Report on Form 10-K for the fiscal year ended February 1, 2014, as well as the company’s subsequent filings with the Securities and Exchange Commission.

These forward-looking statements are based on information as of February 26, 2015. The company assumes no obligation to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

Posted on February 5, 2015 by EPR Retail News Editors

Gap to debut an innovative “Micro-Series” developed specifically for Instagram

Directed by The Daniels, starring Marcel the Shell creator Jenny Slate and actor Paul Dano

NEW YORK, 2015-2-5 — /EPR Retail News/ — Gap, the iconic American clothing brand, will debut an innovative “Micro-Series” developed specifically for Instagram. The series consists of 12 short films, each only 15 seconds long, that tell a surprising love story between comedian and “Marcel the Shell” creator Jenny Slate and indie actor Paul Dano, in his commercial debut. One episode will be released each week during the Spring season, beginning this week.

The films build on Gap’s recent history of partnering with acclaimed directors to tell stories that will relate to customers’ lives. After creating more traditional, broadcast commercials with David Fincher and Sofia Coppola last year, the brand has partnered this season with ‘maverick’ directors The Daniels to create a purpose-built story for Instagram.

Premiering today on Gap’s Instagram account, http://instagram.com/gap, the Micro-Series tracks the burgeoning romance between the love struck duo of Slate and Dano, as they navigate chance encounters, first dates and moody Spring weather in the hope of finding their perfect fit. As they grapple with what is real and what is digital “content,” they begin to suspect that their lives may not be theirs alone. Viewers will need to stay tuned as each short film is released over the season to see the story unfold.

The films feature Gap’s key trends of the Spring season, which are integral to the events in each episode – form-fitting Resolution Denim, the new Spring-ready Khaki, and the go anywhere Jogger Pants – to showcase weather-proof and heartbreak-proof, outfits.

In addition to Instagram and other digital platforms, the love story will be released on dating websites and apps. A companion promotion called #APerfectFit will offer viewers special rewards for trying on the new form-fitting Resolution Denim featured in the Micro-Series.

Gap’s Spring campaign will also include broader print and online components featuring upcoming artists India Menunez, Neelam Gill, Victor Norlander and Andre Feulner, who model Gap’s new seasonal classics.

Developed with Gap’s global agency, Wieden+Kennedy New York, the Micro-Series series is one of the first campaigns to take advantage of Instagram’s new video auto-replay looping capabilities.

“We are excited to further innovate our marketing approach and introduce a series that not only is inspired by social, but reflects its zeitgeist – where the lines between real and created events are increasingly blurring,” said Tricia Nichols, Global Consumer Engagement and Partnerships for Gap. “In each episode, we bring to life those first days of Spring that can feel a bit surreal as our couple’s real lives and Instagram lives start to merge into one. We think people will relate to the storyline, while also getting some help navigating the tricky territory of the perfect first-date outfit, especially when Spring’s weather can be so unpredictable.”

Fans can visit youtube.com/gap to watch the episodes in full.

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, to the brand’s planned 2015 debut in India, Gap continues to connect with customers online and across the brand’s more than 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix. For more information, please visit www.gapinc.com.

###

Posted on February 2, 2015 by EPR Retail News Editors

Gap: Athleta partners with with Derek Lam 10 Crosby to launch a lifestyle collection that transcends the gym for all day style

Collection to launch Fall 2015

PETALUMA, CA, 2015-2-2 — /EPR Retail News/ — Athleta is pleased to announce its first ever designer collaboration in partnership with Derek Lam 10 Crosby to launch a lifestyle collection that transcends the gym for all day style.

With the rise of the athleisure trend and growth of the women’s active wear category, Athleta and Derek Lam 10 Crosby saw an opportunity to create a collection that incorporates Lam’s aesthetic of minimal designs and feminine sensibility with Athleta’s incredible performance fabrics and fitness expertise.

Launching in stores in September 2015, the brand collaboration will span the length of three delivery seasons encompassing Fall 2015, Winter 2015 and Spring 2016.

“We’re excited to collaborate with partners who share Athleta’s passion for fitness and style and understand that the modern woman lives her life on-the-go,” said Nancy Green, President, Athleta. “Versatile clothing with elevated style that takes her throughout the day is incredibly important to our customer. Derek Lam 10 Crosby is the right brand to expand Athleta’s offerings.”

“Our customer leads a very active lifestyle,” said Derek Lam. “Fitness is very much a part of it and we always strive to create clothing which works in her life. Athleta’s expertise in performance fabrics and fibers has offered us a really exciting opportunity to create a collection which complements perfectly what we do for Derek Lam 10 Crosby.”

“Liz Giardinia, VP of Design for Derek Lam 10 Crosby, who has been working with me very closely on this project, is the perfect inspiration and embodiment of that woman,” said Lam.

Added Green: “Athleta products are designed by women athletes for women athletes. Liz is the perfect designer to uphold that value. She is passionate about fitness and constantly seeks out the hottest new workout to fuel her day.”

The first brand collaboration collection will feature Derek Lam 10 Crosby signature details including 2-in-1 styles and color blocking while incorporating a mixture of Athleta performance fabrics. The collection will include leggings, shorts, dresses, jackets, sweatshirts and custom designed sneakers. The collection will be sold online at www.athleta.com and select Athleta stores as well as the Derek Lam 10 Crosby boutique located in New York City’s Soho district.

ABOUT ATHLETA
Athleta has been the premier fitness apparel brand exclusively for women since 1998. With female athletes as its designers, Athleta creates versatile and fashionable performance and lifestyle apparel for the fitness-minded woman who lives life on the go. Offering products that move with her throughout the day, Athleta strives to help her look as amazing as she feels. Athleta offers apparel and gear for a range of activities from yoga and spin to strength training and run as well as seasonal sports, including ski and tennis. Athleta apparel is sold in retail stores across the country and online at www.athleta.com.

ABOUT DEREK LAM
Derek Lam is a leading New York fashion designer known for his modern approach of blending minimal designs with feminine sensuality. The label’s acclaimed runway collections are defined by Lam’s distinctive take on luxury, anchored in the tradition of classic American sportswear.

Derek Lam International, LLC was founded in New York by Derek Lam and partner Jan-Hendrik Schlottmann in 2003. Lam began his fashion career in 1990 after graduating from Parsons School of Design. He spent twelve years at the highest levels of American fashion as a designer at Michael Kors before starting his own label. In 2006 the collection expanded to include handbags, followed by shoes and eyewear in 2007. In 2011, capitalizing on the strength of the main collection while adding a downtown element, the company launched the more accessible 10 Crosby Derek Lam line which quickly became a success in the contemporary market.

Lam has received abundant recognition within the fashion industry. He won the CFDA Perry Ellis-Swarovski Award for Emerging Talent in Womenswear in 2005, and was a winner of the Vogue/CFDA Fashion Fund Prize in 2005. In 2007, he won Accessory Designer of the Year at the 2007 CFDA Awards.

www.dereklam.com

Posted on January 30, 2015 by EPR Retail News Editors

Gap appointed Scott Key as senior vice president and general manager of Customer Experience

NEW YORK, 2015-1-30 — /EPR Retail News/ — Gap brand today announced leadership changes designed to intensify the brand’s customer focus, while meeting the global fashion and retailing needs of the business.

As part of its plans to create a consistent, customer-centric experience across all channels globally, the brand has appointed Gap Inc. veteran Scott Key as senior vice president and general manager of Customer Experience. In the role, Key will oversee a newly combined e-commerce and marketing organization, charged with driving a powerful connection across these critical customer touch-points globally.

During his Gap Inc. tenure, Key has served in several senior leadership roles within the Growth, Innovation and Digital division, establishing a track record for innovation while working closely with incoming chief executive officer, Art Peck. Most recently, he oversaw the company’s Customer Engagement Marketing function.

“Now’s the time to intensify our customer focus and break-through with a truly dynamic and integrated approach to building relationships with our customers,” said Jeff Kirwan, global brand president of Gap. “Scott will help us bring together our marketing and digital expressions so each interaction with our customers is consistent and compelling. It’s a customer-first approach that reflects how people shop today.”

Gap also announced that, in evaluating the right leadership structure for the brand, it would be eliminating the Creative Director role, resulting in Rebekka Bay’s departure from the company, effective immediately. Gap has a strong senior design team in place to ensure a seamless transition and said it would evaluate the long-term leadership approach for the global design team.

“I would personally like to thank Rebekka for her passion and the creative processes she’s brought to the brand,” continued Kirwan. “She has helped develop a dynamic design team, some of the best creative talent in the industry, and I’m confident that our strong bench of senior designers will see the brand into its next phase.”

Kirwan concluded, “As we look to the future, now is the right time to make these changes and focus the brand on delivering casual, American style and building strong relationships with our customers around the world.”

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, to the brand’s planned 2015 debut in India, Gap continues to connect with customers online and across the brand’s more than 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix. For more information, please visit www.gapinc.com

Posted on January 26, 2015 by EPR Retail News Editors

Gap Inc. to close its Piperlime brand, including the online platform and single store in New York

Decision allows company to remain focused on its top priorities

SAN FRANCISCO, 2015-1-26 — /EPR Retail News/ — Gap Inc. (NYSE: GPS) today announced the decision to close its Piperlime brand, including the online platform and single store in New York, by the end of the first quarter of fiscal year 2015.

The company is committed to executing against its long-term strategy of driving profitable top line sales, powered by its global brands and innovative ability to reach customers in new and differentiated ways. Going into the new fiscal year, the company will focus on its portfolio of five brands – Gap, Old Navy, Banana Republic, Athleta and Intermix, as well as digital and global growth.

“We are incredibly grateful to our fashion-focused, loyal customers, and proud of our dedicated employees who have been working hard to evolve the brand and test out new ideas,” said incoming CEO Art Peck. “We plan to keep on pushing new ideas and look forward to seeing how we can apply what we’ve learned to the rest of the company as we continue to bring great products and shopping experiences to our customers.”

While Gap Inc. does not break out Piperlime’s sales independently, the brand is by far the smallest of the company’s portfolio with yearly revenue below $100 million, representing less than 1 percent of Gap Inc.’s total revenue base of over $16 billion. The wind-down costs associated with the decision are not material to the company’s financials.

January Sales

The company will report January sales and plans to provide quarterly earnings guidance for the fourth quarter 2014 at 1:00 p.m. Pacific Time on Monday, February 9, 2015.

About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2013 net sales were $16.1 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,200 company-operated stores, over 400 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

Posted on November 26, 2014 by EPR Retail News Editors

Gap gives away all-expense paid dream escape to New York, Las Vegas, Miami, Chicago or Disney World this Black Friday

100 lucky shoppers to win a dream vacation

NEW YORK, 2014-11-26 — /EPR Retail News/ — This Black Friday, Gap, the iconic American clothing brand, is giving shoppers the chance to win an all-expense paid dream escape to the country’s most stylish and iconic locations – New York, Las Vegas, Miami, Chicago or Disney World. The ”Gap Getaway” contest allows shoppers to earn a ballot for every $50 they spend, with each ballot giving them a chance to win one of 100 trips. Shoppers can also enter by mail, no purchase necessary.

Taking inspiration from iconic pieces in the holiday collection, the destinations were chosen with the Gap customer in mind who loves to travel in style. Gap 1969 Denim is the perfect urban uniform for the timeless, effortless cool of New York. A Fair Isle sweater is nothing short of essential for hitting the slopes of Aspen and a Gap parka is all-important on the streets of the Windy City, Chicago. Meanwhile, bring the party dress out for the hot nights in South Beach Miami and the crazy stripe sweater will match the colorful setting of the Vegas strip. Finally, slip on a super soft t-shirt and enjoy the ultimate in feel good fun in Orlando, Florida.

Starting on Black Friday, Gap will offer discounts of up to 50 percent, and with more than 400 Gap stores opening across the United States at midnight on Black Friday, shoppers will have plenty of time to get the best deals and enter for a chance to win their dream getaway.

The promotion will run both in store and online in the US and Canada. To discover more, visit www.gapgetaway.com.

About Gap Getaway
NO PURCHASE NECESSARY TO ENTER OR WIN. Earn entry ballots from 12:01am EST Thursday November 27th 2014 to 2:59am EST December 7th 2014. Enter your unique ballot code before 2:59am EST December 12th 2014. Open to legal residents of the US and Canada who are 18 years of age or older at the time of entry. Sweepstakes is void where prohibited or restricted. Odds of winning depend on number of eligible entries received. 100 prizes are available to be won. Approximate retail value US$4,000. Taxes are the responsibility of winner. Sponsor: Gap Inc. 2 Folsom St. San Francisco, CA 94105. For more details and to view the complete Terms and Conditions, please visit www.gapgetaway.com.

About Gap
Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic, iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, the brand has grown from one store to over 1,700 company-operated and franchise retail locations around the world. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix. For more information, please visit www.gapinc.com.

Posted on November 26, 2014 by EPR Retail News Editors

Gap opens its own dedicated online shop within Zalando

New ecommerce channel will help reach new audiences and support Gap’s global growth strategy

New York/Berlin, 2014-11-26 — /EPR Retail News/ — Gap brand and Zalando, Europe’s largest online fashion web site, have today announced a partnership that will see Gap open its own dedicated online shop within Zalando. The American retailer will offer a broad assortment of clothing and accessories for Gap Women, Gap Men, GapKids and babyGap, bringing the brand to a broader European customer base beginning Summer 2015.

“This partnership represents Gap’s first foray into multi-brand retailing in Europe. Also for the first time, Gap’s collections will be styled alongside other brands available on Zalando, providing customers with new looks to combine American and European casual style,” said Stefan Laban, SVP International for Gap. “Zalando is the most trafficked ecommerce fashion site in Europe with more than 100 million visits to the site per month. This partnership is a strategic step that will see us continue to grow our brand presence in these markets.”

Gap has had a long history in Europe having launched the first Gap Inc.-operated international store in the UK in 1987. Since then, Gap has continued to grow its presence throughout the continent with 190 company-operated stores and 33 franchise locations. The Zalando partnership will complement Gap’s own brand online presence that currently ships to 24 countries.

“We are constantly working to ensure that we are offering our around 14 million active customers new and relevant brands from around the world. Gap is one of the most loved brands in the US and extends our assortment,” said David Schneider, Member of Zalando’s Management Board. “Fashion lets us express our personalities, allows us to be creative and to celebrate our style, Gap embodies this and so does Zalando,” added Claudia Reth, Fashion Director at Zalando. “We encourage our customers to combine different brands and styles so they can put together their own perfect outfit.”

Forward-Looking Statements
This press release contains forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements. Words such as “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan,” “project,” and similar expressions also identify forward-looking statements. Forward-looking statements include statements regarding the following:

opening of dedicated Gap brand online shop within Zalando in 2015; and
growing Gap brand presence in European markets.

the risk that changes in global economic conditions or consumer spending patterns could adversely impact our results of operations;
the highly competitive nature of our business in the United States and internationally;
the risk that we will be unsuccessful in gauging apparel trends and changing consumer preferences;
the risks associated with importing merchandise from foreign countries, including failure of our vendors to adhere to our Code of Vendor Conduct, could have a negative impact on our reputation or operations;
the risk that we are subject to data or other security breaches that may result in increased costs, violations of law, significant legal and financial exposure, and a loss of confidence in our security measures, which could have an adverse effect on our results of operations and our reputation;
the risk that natural disasters, public health crises, political crises, or other catastrophic events could adversely affect our operations and financial results, or those of our vendors;
the risk that changes in the regulatory or administrative landscape could adversely affect our financial condition, strategies, and results of operations; and
the risk that we will not be successful in defending various proceedings, lawsuits, disputes, claims, and audits.

These forward-looking statements are based on information as of November 24, 2014. The company assumes no obligation to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

About Gap
Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, the brand has grown from one store to over 1,700 company-operated and franchise retail locations around the world. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. For more information, please visit www.gapinc.com.

About Zalando
Zalando (https://corporate.zalando.com) is a leading pure-play online fashion destination in Europe for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

Zalando’s websites attract more than 100 million visits per month with over 40% coming from mobile devices as at 30 June 2014, resulting in more than 13.7 million active customers. After six years of operations, our business has grown to €2.0 billion in revenue for the twelve-month period ended June 30, 2014.

Page 1 of 212