REI invested $1 million in organizations that create opportunities to connect women and girls to nature

New $500,000 Force of Nature Fund supports 26 nonprofits across the country  Over 500 organizations responded to REI’s call for submissions SEATTLE, 2017-Aug-28 — /EPR Retail News/ — As part of its commitment to create access to the outdoors for all, REI has invested $1 million in organizations across the country that are creating opportunities to […]

Boden emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards

Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts. The award-winning “Love […]

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns. In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised […]