Top 6 costume ideas for this Halloween to pair with your favorite glasses!

New York, NY, 2019-Oct-16 — /EPR Retail News/ — Spooky Season is upon us, which means two things for me; binge-watching Hocus Pocus and Halloween!

But with Halloween comes the age old question, what am i going to wear? It’s the one time out of the year where you can go all out, whether you’re serving looks or serving spooks, Halloween is Christmas for Jack Skellington and some creative fans! But as someone who wears glasses and doesn’t enjoy wearing contacts, it can be hard to find the right costume where my glasses actually makes sense with the character!

Every year finding the perfect costume is a real struggle it’s always the same dilemma and every year I hear the same rambling of ideas “I want to wear something sexy, but like also something scary that shows off my curves but also covers me up and just something that breathes but is also really heavy but it HAS to be creative but also really simple…” Someone who ends up going as a sexy cat.

But Halloween shouldn’t be about looking sexy, I mean wow you’re going as a sexy nurse? No, a medical professional would know to put clothes on in this weather.

See? It’s just not realistic. But if spooky isn’t your thing, I’ve got you covered.

Instead the best looks are when you fully committed to the look, be the Meryl Streep of Halloween, as long as the final look is BEWITCHING!

Here are the top 6 Halloween costumes perfect for fellow glasses wearers:

  • Audrey Hepburn as Holly Golightly, we recommend this pair of Anoushka Tom Ford to have your own Breakfast at Tiffany’s.
  • The iconic rocket man, Sir Elton John. Get this Spitfire Hype Gold/ Red Mirror pair and be ready to make some tiny dancer moves.
  • Our favorite wizard Harry Potter, buy the Emerson by SmartBuy collection.
  • John Lennon, this round Polaroid come in every color. Just need to find your other 3 beatles.
  • Hop on the mystery machine and put this SmartBuy collection Polly to get Velma’s look.
  • Wear the timeless Ray-Ban wayfarer and get some Campbelle’s soup … Voila Andy Warhol.

Hopefully you’ve found some costume inspiration here, they’re not spooky but I guaranteed you will turn a few heads. Find all this eyewear options at and get the Halloween special offer on glasses, not only for your costume but your daily wear.


The BRC and its members introduce Codes of Practice to further enhance the safety of children’s halloween costumes

London, 2017-Oct-18 — /EPR Retail News/ — The BRC and its members have introduced two voluntary Codes of Practice which exceed the current testing standard, to further enhance the safety of children’s dress-up costumes.

The terrible accident involving Claudia Winkleman’s daughter in 2014 and the subsequent media coverage focussed attention on what were seen as failings to the existing Toy Safety Standard for the flammability of children’s dress-up costumes. Against this backdrop, the BRC and its members agreed the need for a more robust flammability test and worked together with UK laboratories to develop one that could be adopted quickly and ensure that products sold were safer.

The resulting BRC test standard for flammability, endorsed by RoSPA, The National Fire Chiefs Council, Bedfordshire and Luton Fire and Rescue Service and the Children’s Burns Trust, has since been reinforced with the more stringent requirement of a maximum burn rate of 10mm/minute – an improvement of 300 per cent over the existing 30mm/minute standard. This is just one of the many stricter requirements introduced in the last 12 months.

David Bolton, Head of Product Safety at the BRC said:

“We have led the way in developing guidance and tools to help all companies, not just our members, test products to a standard above current regulations to give their customers the reassurances they rightly demand. First introduced in 2016, we continue to review and refine it to ensure it is robust and add to a company’s own due diligence process. We have also been working with BSI to encourage Europe to adopt our standard.

“Whilst this is a valuable tool for all companies, we are still recommending that the UK Government and EU authorities revisit the legislation to ensure all products on the market are effectively regulated to reflect the hazards presented by today’s style of costumes, including the fabrics and finishes used.”

Paul M Fuller CBE QFSM, Chief Fire Officer, Bedfordshire Fire and Rescue Service said:

“We fully endorse the two Codes of Practice developed by the BRC and its members, which go further than the mandatory regulations in putting children’s welfare and safety first.  Retailers have considered the potential risk and vulnerability of children and rightly made the voluntary decision to go beyond the current testing standard to ensure the dress-up products they sell are safer.”

Ken Dunn BSc FRCS (Lond) FRCS (plast) FRCS (ed), Consultant Burns and Plastic Surgeon.  Medical Trustee, Children’s Burns Trust said:

“The number of incidents of burns involving clothing, for example a child’s fancy-dress costume, is thankfully relatively low – but when it does happen it is catastrophic. We continue to support the work of the Government and the BSI (British Standard Institute) in increasing the flammability standards of children’s clothes in particular and are grateful to the British Retail Consortium for the developments in their Code of Practice.”

  • The two BRC voluntary Codes of Practice are:

Method of Test for the Flammability Safety of Children’s Dress-Up

Additional Flammability Labelling of Children’s Dress-Up

  • Dress-up clothes are defined in European Law (Toy Safety Directive) as a “Toy”. As such, there are a suite of standards (EN 71) that are used whereby compliance with the standard can be used to demonstrate that a toy is safe. For dress-up flammability, this standard is called “EN71-2”.

BRC Press Office
TELEPHONE: + 44 (0) 20 7854 8924
OUT OF HOURS: +44 (0) 7557 747 269

Source: BRC

PetSmart launches its 2017 Fall and Halloween Collections

Retailer Celebrates One of its Busiest Seasons with Halloween Costumes, Fall Varsity Line Toys, Treats, In-Store Events and More

PHOENIX, AZ, 2017-Sep-27 — /EPR Retail News/ — Tomorrow (Sept. 22, 2017) officially marks the first day of Autumn, and to help usher in the season of ghosts and goblins and pumpkin spice-everything, PetSmart, the leading pet specialty retailer in North America, is launching its 2017 Fall and Halloween Collections. This year, pet parents will find hundreds of new, on-trend seasonal apparel and accessory items, Halloween costumes, beds, toys and treats to help pet parents celebrate this festive season with their pets. The collection is now available in all 1,500-plus PetSmart stores across the U.S. and Canada and online at and

“We know it’s important each season to offer an exciting assortment of products for a range of pet lifestyles. We see our collections for Fall and Halloween as an invitation to all pet parents to celebrate Autumn with all their family members – including our pets,” said Eran Cohen, chief customer experience officer, PetSmart.

ED Ellen DeGeneres Varsity Collection

With high schools and colleges across the country now back at school, PetSmart has launched the ED Ellen DeGeneres Varsity Collection that embodies the collegiate and youthful spirit synonymous with campus pride and school sports.

Pup Meets Preppy – The Maroon Ruffle Hoodie Dress, with its college crest and plaid ruffles, is the ultimate Varsity apparel for the preppy girl pup. Bandana collars, a PetSmart top-seller, are also included in the Varsity Collection with the Navy and Gold Two-Pack Bandana Collar set will turn heads for both its style and spirit.  Bow-Tie Collars adorned with preppy stripes in blue and navy and pink and gray color combinations ensure pets stay on-trend. Meanwhile, the Maroon Love Comfort Harness and Megaphone Embroidered Dressincorporate pleats indicative of cheerleading skirts.

“L” Stands for Love – With crisp fall weather around the corner, the change in seasons presents an ideal opportunity to freshen up pups’ everyday gear like beds and collars. The Varsity Collection includes two smart-looking beds to provide endless comfort and versatility. The navy and gold Love Hut Pet Bed, lined and padded with furry plush, was inspired by a traditional letterman’s jacket, complete with a bold varsity applique “L” — for love, of course. The velvety Varsity Cuddler Bed gives a nod to school spirit      with an iconic megaphone embroidered with the “L” as well.

Halloween Costumes to Fright and Delight

From food-inspired to superheroes and whimsical characters to classic costume favorites, PetSmart is all about fun for all pets this Halloween.

Food and Beverage Inspired – Taking a cue from rising trends on social media and creative DIY-ers, PetSmart presents a Food and Beverage costume collection sure to garner more than a few chuckles and admirers this Halloween. The Coffee Cup Dog Costume, complete with a soft “lid” hat, will make pups the cutest cup of Joe on the block. Wasabi anyone? Sushi fans will get a kick out of the Sushi Dog Costume. What pairs better with the Hot Dog Costume than a costume made to look      like a Can of Beer? For multi-dog families,      these costumes together can make for fun social media posts.

Superheroes to the Rescue – Superheroes are always a fan-favorite and PetSmart delivers this Halloween season. With the Marvel™ Thor Dog Costumeand Spiderman costumes, kids can bring their favorite superhero sidekicks with them to trick or treat.

Whimsical Enchantment – PetSmart offers a variety of costumes for pets to indulge their whimsical side like Rapunzel (complete with braids), a colorful Caterpillar and Dinosaur. The Halloween Butterfly Dog Wings are an ideal option for dogs who prefer not to sport a full costume as the colorful wings easily slip on and off.

Beloved Classics – Last year’s list of top costumes for pets published by the National Retail Federation included the pumpkin, bee and devil, all of which are returning to PetSmart stores this fall.

Spirited accessories like the “Happy Halloween” Glow-in-the-Dark BandanaWitch Dog Hat and hilarious Cat Ears make excellent alternatives to full costumes. Tees like “I’m here for the Boos” and the orange spider “Happy Halloween” tee, are ideal for commemorating Halloween all season long. Made of lightweight fabric, these dog-friendly tees are easy to slip on and off and provide optimum comfort on crisp fall days.

Small animals like dwarf hamsters and guinea pigs can be dressed up in costumes like a pirate or unicorn. Fish tanks will look extra spirited with spooky ornaments like the glow in the dark Top Fin® Floating Zombie Head or the Pumpkin Cave.

Halloween Toys and Décor

From Oct. 1 – 31, pet parents can receive a free toy box with any $20 pet toy purchase in-store.* Fill it with Halloween favorites like Plush Pumpkins, Peanuts® Snoopy and rope toys and new additions with candy corn and monster themes. Candy corn, a classic fall treat, is      depicted in this year’s toys like the Halloween Flattie Candy Corn and Halloween 5 Knot Rope Toy. Candy      corn can also be found on the Candy Corn Bow Tie Collar and on the “Sweet as Candy” dress.

Monsters are synonymous with Halloween, and PetSmart’s take on ghouls, goblins and monsters has a playful tone. The Monster Flattie Toy, with a silly expression and purple fur, is filled with crinkle material dogs love. Plush toys like the Zombie and Mummy have squeakers to encourage playtime. Cats will have plenty of spooky toys to choose from like teasers and toys made of plush material and colorful feathers. The Halloween Wicker Mummy Cat Toy is equally creepy and cute.

Infuse a little pet-inspired Halloween fun into your home décor this season with new pet beds and bowls. Available only at PetSmart, the Cat Hut and Pumpkin Hut pet beds are machine washable and feature an enclosure with a soft, cozy removable pillow.

“Creepy Cookies,” Pumpkin Spice Treats and More

Humans are all about pumpkin spice and so is PetSmart! Seasonal flavors like pumpkin and cinnamon are standouts in this year’s treat collection which includes pumpkin spice rawhide chews and pumpkin flavored stuffed bones. New this year are Pumpkin Spice Flavor GREENIES®. These limited-edition dental treats fight plaque and tarter, while providing dogs with delicious seasonal flavors.

Other seasonal favorites include apple cinnamon-flavored “creepy cookies” in a variety of festive shapes like skulls and bones. Also new this year is the grain-free Wellness® Soft Wellbites Halloween Pumpkin Treats and Ghost Grub dog biscuits from Bocce’s Bakery, as well as pumpkin and sweet potato flavored Chilling Chew Treats.

Attending a Halloween party? Bring your hostess a Creepy Cookies Gift Pack of frosted apple cinnamon cookies for the dogs in her life.

Game Day Essentials

PetSmart offers pet parents lots of ways to tailgate with pets this football season. This year’s Sunday Funday Collection includes licensed jerseys, hoodies, collars, leashes and toys regionally available in-store and with the full collection, starring every professional team, online at

Can’t settle on which team to outfit your best friend in? Team-neutral football bandanas provide an easy way to celebrate without choosing a side. Bandana collars, a PetSmart top seller, include sayings like, “Sunday Funday,” “Fantasy Football Legend” and “Rufferee.”

Upcoming In-Store Family & Pet Events

Tailgating Event
Sept. 23
12 – 2 p.m. – local time
Bring pups and your team spirit to one of our hottest in-store events of the season. Your pup can enjoy free treat samples and free chalking of favorite collegiate and professional team’s colors or a football Pet Expressions Pet Paint stencil application. Pets who come dressed in their team’s favorite colors can also receive a $5 off coupon for their next pet sports apparel purchase. 2

Doggie Day Camp Howl O’ Ween Event
Oct. 26
Halloween is taking over PetSmart Doggie Day Camps with an all-day Halloween party. In addition to fun, games and toys, campers will receive a free pumpkin KONG treat and free Halloween digital keepsake photo. Space is limited, reserve your spot on

Halloween Photo Event with PetSmart’s Chance
Oct. 21 and 28
12 – 3 p.m. – local time
Dress your pet in their Halloween best for an exclusive photo-op with PetSmart’s Chance! This in-store event is fun for the whole family. In addition to photos with Chance, pets and pet parents can receive a free pet collar safety light, Halloween safety tips and exclusive Halloween treat and apparel coupons.4

Social Media Contest #SpookyTails

Show off your pet in costume! Oct. 13-29, submit a photo of your pet dressed for the Halloween season using the hashtag #SpookyTails! Fans will decide the winner out of 5 chosen finalists, who will be announced on Halloween and will receive some great prizes including a hand-picked selection of spooky toys. Visit PetSmart’s Facebook page on October 13 for more details and the official rules5.

About PetSmart®

PetSmart, Inc. is the largest  specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes,,,, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 20176.  In May 2017, PetSmart acquired, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

Find PetSmart on
See PetSmart on Instagram: @PetSmart
Follow PetSmart on Twitter: @PetSmart
See PetSmart on

Turn your passion for pets into a career you’ll love! Visit careers.petsmart.comto learn more about corporate, retail store and Distribution Center opportunities.

*With PetPerks® membership. Toys not included. Free Top Paw® toy box offer valid 10/1/17-10/31/17 with purchase of any dog and cat toys of $20 or more, transaction total prior to taxes and after all other discounts applied. Discount of free item applied at register upon checkout. Limit 1 free item per customer, per transaction. Can mix & match any combination of toys valued at $20. While supplies last. In-store only. See store associate for details. Value of toy box $9.99.

2 At participating PetSmart stores.  While supplies last. Pet age, health and vaccinations requirements apply. Subject to availability. Excludes NFL, NCAA & MLB licensed Pet Expressions. Chalking and stenciling not available in SC, Boulder, CO & select cities in CA. See coupon for details.

3 Doggie Day Camp is available at select PetSmart store locations. Pet age, health and vaccinations requirements apply. Space is limited. Treats available while supplies last.

4 At participating PetSmart stores. While supplies last.

5 No purchase necessary to enter or win. Void where prohibited. Open to legal residents of the 50 United States (and the District of Columbia), who are 18 years old (or the age of majority under applicable law). The Contest begins at 12:00:00 a.m. ET on 10/13/17 and ends at 11:59:59 p.m. ET on 10/29/17 (“Entry Period”) and will include one round of Public Voting one round of Judging. Entrants may enter with a photo via Twitter, Facebook, or Instagram. First place and four runner-ups will be awarded prizes. Visit PetSmart’s Facebook page during the Entry Period for additional details and official rules

6 Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need. See details at The actual number of meals donated is based on dog and cat food bags sold. The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.

Danielle Bickelmann
Golin for PetSmart

PetSmart Media Line:

SOURCE: PetSmart

PetSmart launches new pet collection of fall apparel, Halloween costumes, toys, treats and accessories

PHOENIX, 2016-Sep-23 — /EPR Retail News/ — With fall making its official debut today (Sept. 22, 2016), PetSmart is celebrating the crisper weather and onset of spooky fun with a new collection of fall apparel, Halloween costumes, toys, treats and accessories.

A fresh collection of trendy new slogan tees, with statements like the The Snuggle is Real and #NeedaSnack are especially ideal for cute pups on the prowl at the dog park. Seasonal flavors like pumpkin and cinnamon are standouts in this year’s fall treat collection which includes pumpkin spice rawhide chews and pumpkin flavored stuffed bones. A pumpkin dog bed from Martha Stewart Pets® adds a festive touch for fall home décor, while providing pups a special cove-like place to cuddle up on a cool fall evening.

Spooky Fun

From villains to heroes, PetSmart inspires fun for all pets this Halloween. Manny the Frenchie, the Chicago-based Instagram pet celebrity with over a million followers, is already gearing up for Halloween night with his favorite costumes, treats and toys from PetSmart.

“Manny loves Halloween – his favorite costumes this year are the BB-8 Star Wars costume and Batman,” said Amber Chavez, Manny’s pet parent. “Manny and his siblings love joining us while we pass out candy to the neighbor kids. This year we’ll be able to include treating the dogs in the neighborhood thanks to all the cute Halloween snacks PetSmart has this year!”

Brand new this year, and available exclusively at PetSmart, is the Beggin’ Strips® Halloween Grab and Go Variety Pack. The bag, which consists of 14 fun-size pouches of savory treats, is perfect for passing out to the pups trick-or-treating with their families.

Other festive treats include the new Witches Pumpkin Brew dog biscuits from Bocce’s Bakery, baked with pumpkin and ginger, as well as on-trend macaroon cookies and cannolli dog treats. The Thrills & Chills™ Hipster Pumpkin Dog Treat is as cute as it is delicious.

Don’t forget to outfit your other furry friends with Halloween attire! Cats can look frightfully cute in easy-to-affix witch hats, and small animals can be dressed up in costumes like a bumble bee or spider. Fish tanks will look extra spirited with spooky ornaments like the haunted house and grave stone aquarium ornaments.

Monster Mayhem Hits PetSmart

Monsters are making a big appearance at PetSmart this year, with an entire collection dedicated to these colorful adorable monsters. The Thrills and Chills™ Monster Mayhem collection features toys, beds, costumes and accessories. Pets can play with a monster flattie toy, sport a monster pet costume that features an adjustable hat and slip-on furry “legs,” or curl up in an endearing three-eyed ghoul monster bed.

Amplify Their Look with Pet Expressions

Ideal for pets that would prefer not to don a costume on Halloween Night, PetSmart Pet Expressions provides temporary, non-toxic, pet-safe chalking, stenciling and feathering services, available in PetSmart Grooming Salons*, giving dogs a delightful dose of Halloween style. Choose from Halloween and seasonal stencils such as a pumpkin, ghost, turkey or glow-in-the-dark feathers.

Raising Spirits In-Store with Your Pet

Spirited furry friends and families are invited to trick-or-treat, take photos and more at PetSmart stores Oct. 22 through Oct. 23, 12 p.m. – 4 p.m. local time**. In addition to the pet-friendly activities and giveaways, kids can trick-or-treat and decorate a trick-or-treat pail.

Wicked Cute Sweepstakes

Between Oct. 1 and Oct. 24, submit a photo of your pet in costume! Fans will decide the winner. Visit PetSmart’s Facebook page for more details and the Official Rules.

These fall and Halloween pet products and services are among a wide, comprehensive collection available now at PetSmart and

*All services are subject to availability. Not available in SC, Boulder, CO & select cities in CA. Colors may vary by salon. Available to puppies 12 weeks and older.
**At participating stores. Check with your local PetSmart for details and availability.

About PetSmart

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 53,000 associates, operate 1,466 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart®  PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including and – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook:
See PetSmart on YouTube:

Golin for PetSmart Inc.
Danielle Bickelmann

PetSmart Media Line:

Source: PetSmart Inc.

Meijer expects 20% increase in shoppers taking advantage of early Halloween savings and hunting

Meijer sees increased interest as weekend Halloween won’t happen again until 2020

GRAND RAPIDS, Mich., 2015-10-9 — /EPR Retail News/ — Midwestern retailer Meijer is seeing as much as a 20 percent increase in shoppers taking advantage of Halloween savings and hunting earlier for decorations, candy and costumes this year, according to Peter Whitsett, executive vice president of merchandising and marketing.

“The next time Halloween will be celebrated on the weekend won’t be until 2020, so we’re seeing enthusiastic shoppers making it more of seasonal experience by planning their trick-or-treating, haunted house visits and unforgettable parties throughout October,” Whitsett said. “We know that more parents are decorating their homes and even dressing up with their kids, so we look forward to providing everything families need for their weekend festivities.”

Meijer aggressively expanded its selection in kids licensed costumes, adult costume accessories and animated home decorations this year to help shoppers maximize their Halloween experience. Whitsett said that nearly half will decorate their home, more than two-thirds of all celebrants will wear a costume and more than 157 million people are planning to celebrate and throw or attend parties.

The average person will spend $75 this Halloween on indoor and outdoor décor, costumes and candy, and nearly 70 million people plan on passing out candy. Total spending on Halloween will reach $6.9 billion, according to the National Retail Federation.

Top costume trends for this season include:

  • Adults: Customizable costumes with hoodies, masks, hats, wigs and other accessories.
  • Boys: Star Wars, Teenage Ninja Mutant Turtles and superhero muscle costumes from the Avengers continue to be most popular. About 70 percent of all boys’ costumes purchased are licensed products.
  • Girls: Monster High continues to be popular, but My Little Pony, as well as Anna and Elsa from Frozen are still top costume choices.
  • Toddlers: Parents are most enthusiastic about dressing their toddlers up in Paw Patrol, Sesame Street andMinions character costumes.
  • Pets: With more and more consumers treating their pets as members of the family, Meijer expects to sell more than 80,000 pet outfits and accessories this year by featuring an expanded selection of Star Wars licensed costumes and a wider assortment of dog apparel.
  • Quick-and easy-costumes: Step-in or “bagged” costumes will provide customers with “no muss-no fuss” solutions this Halloween. Novelty costumes like Sharks, Bacon, Penguins, and Bananas are ever-popular for adults.
  • Do-It-Yourself costumes: DIY has grown in popularity beyond the Meijer craft aisles. More and more adults are piecing together costumes for kids and family, which is why Meijer continues to offer a wide assortment of wigs and individual costume accessories. Meijer sells more black nail polish and novelty make-up during Halloween than any other time throughout the year.

Additionally, Meijer is hosting a Halloween Pets Costume Sweepstakes on its Facebook page. Beginning Oct. 18,upload a photo of your pet in a Halloween costume for a chance to win one of three sweepstakes packages that feature a year’s worth of pet treats, Avanti greeting cards and free photo prints from Meijer Photo.

For additional Halloween trends at Meijer, please see the Halloween Fact Sheet on the Meijer Newsroom.

About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 222 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronic offerings. For additional information on Meijer, please visit Follow Meijer on Twitter and or become a fan at

Contact: Joe Hirschmugl, 616-791-3943,


Meijer expects 20% increase in shoppers taking advantage of early Halloween savings and hunting

Meijer expects 20% increase in shoppers taking advantage of early Halloween savings and hunting

Rite Aid’s brings the hocus pocus this Halloween season with expanded selection of costumes, accessories, party supplies, pumpkin carving kits and more

CAMP HILL, Pa., 2014-10-7— /EPR Retail News/ — From spooky to whimsical, Rite Aid’s nearly 4,600 convenient nationwide locations are bringing the hocus pocus this Halloween season. With an expanded selection of costumes, accessories, party supplies, pumpkin carving kits and more, Rite Aid is your one-stop-shop for those who plan ahead or the last minute shoppers. According to National Retail Federation’s 2014 Halloween Consumer Spending Survey, total spending on Halloween this year will reach $7.4 billion.

“With Halloween falling on a Friday this year, we know many of our customers will make it a weekend affair,” said Tony Montini, Rite Aid executive vice president of merchandising. “Whether it’s last minute shopping before trick-or-treating with the kids or hosting a thrilling party, Rite Aid makes this year’s Halloween preparation easy thanks to our convenient locations, great values and large selection of merchandise from enchanting to chilling.”

Rite Aid has all the Halloween candy lovers’ desire. Shelves are stocked with festive favorites such as Snickers Pumpkins, Reese’s Peanut Butter Pumpkins, Russell Stover Caramel Pumpkin Candy, and Twix Ghosts. Or go traditional with candy trick-or-treaters love, M&M’s, Kit Kats, Skittles, Twizzlers, Candy Corn and more. Be sure to stock up on variety bags, perfect for the big night!

From face masks to full costumes, Rite Aid has kid and adult costumes covered. Choose from Zombie Hunter, Spiderman and Transformers for boys and butterflies, witches and doctor costumes for girls. Complete any costume with accessories including multicolored wigs, beards, half and full face masks, capes, stockings and hats of all kinds. Create your own look with a make-up kit or washable color hairsprays. From Dracula to zombie, clowns and more, any look from gory to comical can be achieved.

Turn any home into a haunted house with graveyard decorations including tombstones, yard stakes, spider webs and caution tape. Host a boo-tiful party and pickup monster mash essentials such as decorative candy bowls, platters, skull drinking mugs and placemats. Create an eerie atmosphere with spooky lighting, gloomy door covers and frightening wall art.

Not into spooky or scary? Rite Aid carries a wide array of indoor and outdoor harvest home décor. Welcome fall with autumn door wreaths, decorative table tops and wall hangings, artificial pumpkins and floral arrangements, scarecrows, bales of hay, owl candle votives and pumpkin gel clings.

Rite Aid Corporation (NYSE:RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2014 annual revenues of $25.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at

# # #


Media: Kristin Kellum 717-975-5713

Costume designer Chris March adds new accessories to its Halloween costumes collection at Target

MINNEAPOLIS, 2014-9-8 — /EPR Retail News/ — It should come as no surprise that Chris March — renowned costume designer and reality TV alum — is scarily serious about Halloween costumes. So for the second year in a row, he’s created a collection of Big Fun Halloween wigs for Target. New this year: he’s added a few accessories to the mix. We’re talking everything from foam cat eye glasses to bat wings.

Inspired by an array of characters and costume ideas, the former “Project Runway” star designed six styles for, well, big, fun looks: a beachy surfer girl, a rockin’ red lobster, a hook-handed pirate, a curler-casual character and more. The limited-time only collection, which debuts Sept. 14 in stores and on, features foam wigs and accessories, each for $20 or less.

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Costume designer Chris March adds new accessories to its Halloween costumes collection at Target

Costume designer Chris March adds new accessories to its Halloween costumes collection at Target

Escapade Unveil Hundreds Of New Costumes In Time For Halloween

Escapade fancy dress will be unveiling hundreds of new and unique costumes on the site. The huge increase in stock is just in time for Halloween and will see Escapade reveal their widest ever selection of Halloween costumes in their 28 year history.

Amongst the great selection of new Halloween costumes are some exciting “Ani-Motion” masks from California costumes, which allow the wearer to bring their Halloween costume to life with a user controlled moving face mask. The new range also includes brand new takes on seasonal favourites such as Michael Myers and Donnie Darko costumes.

The new range of very exciting costumes being introduced to Escapade include exclusive creations from world renown illustrator Brom, who is notorious for creating a plethora of horror characters in films such as Sleepy Hollow and Van Helsing as well as games such as Doom 2 and World of Warcraft and a series of dark comics. The Escapade collection of Brom fancy dress are amongst the most horrific and sublime customers will find come Halloween.

Escapade Director Bhupendra Maisuria said: “We are very excited about the new range of Halloween fancy dress that will be on offer for 2010. With our ever expanding collection we hope to be able to provide our customers with the best selection in the UK, which will allow them to find their perfect outfit. So, whether they are going to Bestival, hosting their own Halloween costume party or would simply like to create their own unforgettable escapade, we can provide a costume for every occasion.”

In addition to the new costumes being sold online at, there will still be all the existing fancy dress costume favourites including Batman, Captain America and Stormtroopers available this Halloween.

Via EPR Network
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Escapade Unveils Superhero Football Team Costumes

Escapade has a few special new inclusions to their already huge fancy dress wardrobe and it has come just in time for the start of what we are all hoping will be a super Premier League season.

Escapade now stocks a set of special costumes for the most loyal of football fans. Supporters who don’t think that just a scarf is enough to show their team colours can now become superfans with the superhero football team costumes. Escapade currently stocks Arsenal, Liverpool, Chelsea and Celtic fancy dress costumes and is looking forward to increase its collection of teams as the season progresses.

Bhupendra Maisuria, director of Escapade, said: “In the future we hope to have superhero supporters costumes for every team and in every ground across the UK. Fancy dress is becoming more and more a part of the Premier League season and the superhero supporters costumes are a great addition to this tradition.”

Chelsea fans could be donning their costumes when the Premier League season kicks off on Saturday 14 August as their team start at home to West Bromwich Albion. Liverpool and Arsenal fans have to wait an extra day before donning their fancy dress costumes as their sides face one another at Anfield on the Sunday. Celtic superheroes may be seen in the far north on the Saturday as their team travels up to Inverness Caledonian Thistle on the opening day.

Via EPR Network
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Escapade Reveals Its Festival Fancy Dress Costume Guide 2010

Escapade has released a fancy dress guide for this years biggest summer festivals. The guide highlights the fancy dress themes for festivals across the UK and provides suggestions for fancy dress costumes that match the 2010 festival themes.

Escapade Reveals Its Festival Fancy Dress Costume Guide 2010

Fancy dress costumes go hand in hand with festivals because of the feeling of escapism both bring and it’s common to find many festival goers dressed up, whether it’s for the main stage acts or to see the comedy/theatre acts.

Some of the summer festivals are trying to break records while others have entire days dedicated to fancy dress. Camp Bestival, taking place over July 30th, 31st and 1st of August in Dorset, is attempting a world record at the largest ever Mad Hatters Tea Party.

The Big Chill will also be attempting to break a world record on the 5th, 6th, 7th and 8th of August in Hertfordshire. The festival has teamed up with Film 4, Danny Boyle and Warp films and is encouraging festival goers to come as fancy dress zombies. Those who dress as zombies will be filmed for a movie in an attempt to set the world record for the largest ever audience participation zombie gathering.

Via EPR Network
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Escapade Announces Special World Cup Discount

Escapade, fancy dress suppliers, has arranged that every time England wins a game of football during the 2010 World Cup, there will be a special discount in price for all the fancy dress costumes.

Escapade Announces Special World Cup Discount

This special deal will begin on the 12th of June. If England should beat the United States of America, Escapade will offer a discount of 5% from 10am the following day of the match that is valid for 24 hours. This will continue for each of the matches that follow, so if England went on to be victorious against Algeria then the discount will increase to 7.5% for the from 10 am the following day for 24 hours, right up to a 35% discount should England fans prayers be answered and England should reach the final and win.

The World Cup discount is however only for those who are in the know about the deal. Customers will first have to sign up to a mailing list available on the Escapade site or become a fan of Escapade’s Facebook page. A voucher code will then be sent to everyone who has registered at 10am the day after each England victory, so customers will be able to celebrate the evening away, and then make use of their discount for the next 24 hours.

From there, customers will have the choice of many fancy dress outfits, Halloween costumes and kids fancy dress.

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