Sequential Brands Group top bring Martha Stewart Living brand of home products to Korea

NEW YORK, 2016-Sep-28 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today (Sept. 27, 2016) that it has entered into a long-term agreement with Fang Brothers Group’s FB Living to bring the Martha Stewart Living brand of home products to Korea.

The first line of Martha Stewart Living bedding, bath and seasonal housewares will launch in Spring 2017 with bedding, bath towels and decorative pillows.  Kitchen cookware, dinnerware and storage are planned for Fall 2017.

Katherine Fang, CEO of FB Living said, “We are thrilled to partner with Martha Stewart to bring her beautiful line of Martha Stewart Living home products to the Korean market. There is no one else who has had such an influence on the way Americans think about their homes than Martha Stewart and we’re honored to be the team to introduce her brand, which is known for exceptional quality and style.”

Inspired by Martha’s personal collections and her Martha Stewart Living magazine, the new product offering in Korea will feature both classic looks and fun, modern designs, so customers can create homes that reflect their unique styles at an affordable price.

“Entering the rapidly emerging home furnishing market in Korea is another important and exciting step in our global growth strategy to expand the Martha Stewart brand in Asia,” said Sequential Brands Group CEO Yehuda Shmidman.

About Martha Stewart
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 87 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: To inquire about licensing opportunities, please email:

About FB Living Limited
FB Living is a member of the Fang Brothers Group. Fang Brothers Group was founded as a textile company in Hong Kong in the 1950s. The group has since expanded into related areas including manufacturing and retailing, making it a vertically integrated organization with a strong focus in the apparel, fashion and lifestyle industries. It has a network of offices and stores located in key cities across all continents including New York, London, Milan, Paris, Hong Kong, Shanghai, Tokyo, Seoul, etc. With further expansions and collaborations into both existing and new sectors, Fang Brothers Group is today a diversified group of companies engaged in the consumer, property development, electronic components, auto parts, and energy storage businesses with operations throughout different parts of the world.

Media Contacts:
Sequential Brands Group, Inc.
Jaime Cassavechia
+1 212-518-4771 x108

FB Living Limited
Candice Lau
+852 2401-6408

Source: Sequential Brands Group, Inc./globenewswire

The Starbucks Community Store in Daehakro neighborhood in Seoul, Korea celebrates one-year anniversary

Seoul, Korea, 2015-10-8 — /EPR Retail News/ — The Starbucks Community Store in the Daehakro neighborhood in Seoul, Korea, commemorated its one-year anniversary (October 7, 2015) with a community service project, a donation and free brewed coffee and rice cakes for 365 customers as a token of gratitude.

The Starbucks Community Store in Daehakro, like the Langsuan Neighborhood Starbucks in Bangkok, plays a role in supporting education, job training and apprenticeship initiatives by working directly with non-profit organizations to offer local services. In the United States, Starbucks will soon open similar stores that partner with local nonprofit organizations to provide skills training for opportunity youth in underserved, low-income communities in Ferguson, Chicago, Queens, Phoenix and Milwaukee.

A social hub in the education and arts district of Seoul, the Daehakro coffeehouse hosts workshops and seminars and monthly volunteer activities called “green care” dedicated to improving the environment. The store’s design reflects its vibrant neighborhood. “Community Store messaging can be found throughout the location and it’s a conversation piece that engages customers with store partners,” said Yena Cho, who has been focused on the operation since she joined Starbucks two years ago.

An art-wall collage, created by university students, and a digital community board that showcases corporate social responsibility efforts are among the distinctive touches that align the store with its surroundings. Also on display is a 3D coffee mug wall that represents students from the Starbucks Comprehensive Youth Leadership Program.

Yena, who is a global communications manager at Starbucks Korea, said the first year of operation for the Daehakro Starbucks passed by quickly, aided by a flurry of activity around the store, a positive reception by the community and significant media interest.

Since its opening last October, the equivalent of 30 cents U.S. from each item purchased in Korea’s Community Store has benefited the Green Umbrella ChildFund Korea to support lifelong skills development for youth through the Starbucks Comprehensive Youth Leadership Program. A donation of $100,000 U.S. accumulated from a portion of sales over the past year was presented to Green Umbrella ChildFund Korea at the anniversary celebration. The program offers academic scholarships through graduation for a curriculum that focuses on business skills, collaborative communications and social consciousness.

Starbucks Korea, which is the company’s fourth largest market outside the U.S., and the Green Umbrella ChildFund Korea maintain an ongoing alliance to address the nation’s social and community needs with an emphasis on assisting young people seeking work. Korean tuition costs are among the world’s highest, creating roadblocks to higher education for the nation’s disadvantaged.

“Being a relevant part of the community we serve in is an important part of who we are,” said S.K. Lee, ceo and president of Starbucks Coffee Korea. “Our Community Store is a telling example of our commitment to building a different kind of company in Korea that is performance driven through the lens of humanity.”

The focus on finding jobs for youth is an extension of Starbucks global commitment to hiring Opportunity Youth — those between the ages of 16 and 24 who aren’t in school and aren’t working.  The 100,000 Opportunities Initiative, a coalition of 33 leading U.S. companies including Starbucks, is America’s largest employer-led private sector coalition committed to creating pathways to employment for young people. The businesses will host the next Opportunity Hiring Fair in Phoenix on Oct. 30.

For more information on this news release, contact the Starbucks Newsroom.



The Starbucks Community Store in Daehakro neighborhood in Seoul, Korea celebrates one-year anniversary

The Starbucks Community Store in Daehakro neighborhood in Seoul, Korea celebrates one-year anniversary