Burton Launches Mobile Site

Burton has launched its new mobile site, making shopping at the store even easier, quicker and a whole lot more convenient.

With the ability to shop on the go, customers will be able to browse and buy straight from their mobiles on morning commutes, from the pub at the weekend, or at half time during the footie. For prospective mobile customers, the opportunity to purchase items from this leading men’s clothing outfitter will be more instantaneous than ever, and achievable within just a few touches. Limited edition items, and exclusive offers are more quickly and easily redeemable to those who embrace mobile. Put simply, there’s not a more convenient way to shop.

The mobile site will be accessible on all handsets, including the market leaders, iPhone and Blackberry.

This move from Burton comes as more and more fashion retailers are focusing their energies, and budgets, on mobile solutions for their increasingly tech savvy and time-poor customers, something which male brands in particular are viewing as essential development in order to retain their loyal customers.

A new way to reach out and speak to this demographic, Burton anticipates that the convenience of mobile shopping will be a key driver in transitioning male customers away from the high street and develop them into online, mobile, customers.

Arguably, male interaction with brands via social media not only indicates that men are more likely to become online shoppers, but, when interacting with the brand on the move, mobile customers too.

With mobile shopping on the up, and Christmas just around the corner, it seems there’s no better time than now to buy via mobile.

Following in the footsteps of other major players in the fashion industry, it’s only a matter of time before Burton also develops apps of its own. With the promise of specific content and games for information hungry app users, the demand for an app is certainly already there and Burton aims to satisfy that demand in 2012.

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Burton Celebrates 150 Years Of The Tuxedo

Burton, leading British menswear retailer, has revealed several different ways in which the classic tuxedo can be worn. As the Christmas party season approaches, the tux, which is due to celebrate its 150th birthday, can be a key item to own. The tux is best known as a special occasion suit, traditionally worn with a bowtie; however, Burton has found that it’s more versatile than one might initially think.

According to Burton, the tux has become a cool and contemporary piece of clothing, and can be worn and styled in a multitude of different ways. For example, the menswear brand has declared that there’s no reason why one couldn’t wear a tux jacket with a casual t-shirt and a pair of jeans or chinos to form a more relaxed party outfit. Equally, a pair of belted Tux trousers can look just as sharp paired only with a smart shirt, tucked in and buttoned up to the collar. It’s important to add well polished formal shoes to any tux or tailored outfit, as scruffy shoes will devalue an otherwise well put together look.

For Burton, the double-breasted silhouette is big news, as it’s a new twist on the typically single-breasted tux jacket. Burton’s Navy Birdseye Tux is an option for those looking for an easy alternative to black, without stepping too far away from that smart, versatile colour which lends itself to suiting so well.

The dinner suit is often considered an investment that every man should make, as it’s the kind of classic suit that can be worn year-in and year-out. Though a mens tuxedo may seem like an extravagant garment, its innate versatility can make it a worthy investment. The dinner suit uses a variety of design details such as peak, shawl and notch lapels, enabling a range of unique tailoring options. Dinner suits also come in a mixture of fabrics, cuts and a grown-up colour palette of navy, slate, grey, charcoal and black. Pocket squares, bow ties and dress shirts with placket details and double cuffs can finish the look with style.

Some of the most unique pieces of tailoring that Burton has revealed are the velvet blazers, which breach the gap between casual and smart dressing, as they’re easily dressed up and down. The velvet blazer is something a bit different and can form the basis of a ‘desk-to-disco’ look.

With any tailored fit suit, especially the tux, accessories are important in creating a unique personal style. People can choose cufflinks, ties and bow ties based on their fashion point of view. It is up to the individual to decide whether to buy accessories as fashion pieces or as investment items. For those favouring bolder, on-trend, statement pieces, specs, braces and pocket squares are very fashion-forward accessories.

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Debenhams Donates Staff Hours To Help Independent Shops Recover

Debenhams Battersea, which was looted during the recent London riots, is to donate a ‘working week’ of hours to the local community, seconding staff to help smaller, independent stores recover.

Debenhams logo - links to home page

Despite the damage that was done, Debenhams Battersea was open again just three days after the events of Monday 8th August. Staff worked alongside local residents to clean up and get the store trading as soon as possible.

Unfortunately, other stores in the area have not been so lucky and are still boarded up without stock to sell or even shelving and display units to put it on.

As such, 35 hours of Debenhams’ staff time has been made available for a month to those businesses that could benefit from the manpower and retail knowledge on offer.

Debenhams Battersea store manager, Neil Roberts, said: “In the spirit of the kindness shown to us by the people of Clapham and Battersea, we would like to give something back to the community.

“Practical support from all areas of our business is available to local, independent shops and businesses that need a helping hand to get back up and running.”

Lorinda Freint, Clapham Junction town centre manager added: “Debenhams is an important anchor store in the town centre.

“The Clapham Junction Town Centre Partnership is delighted with the on-going support it gives small businesses in helping them get back on their feet.”

Local businesses are invited to contact Julian Paine, Debenhams Battersea’s technical services manager to ask for assistance. Help is available from the store’s maintenance team, cleaning, loss prevention, visual merchandise, sales and management.

Debenhams’ Neil Roberts concluded: “The Battersea store staff are incredibly enthusiastic about getting out into the local community to support our neighbours.

“We urge local businesses to come to Debenhams and let us know what they need.”

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Topman Announce Shoe Collaboration with Marc Hare

Topman has announced it will be collaborating with Marc Hare, the man behind the much lauded Mr Hare shoe brand, to launch his first ever footwear collaboration this autumn with the high street store.

The collection – which will form part of the Topman AAA range – contains ten styles across both shoes and boots including evening loafers and hi-shine hi-tops. The collection will launch in two parts – the first at the end of August 2011 and the second at the end of October 2011 and will be available on-line and at the Oxford Circus, New York and Chicago stores.

“The inclusion of Marc Hare to Topman’s ever increasing stable of designer collaborations is such an honour. Long being a fan of his beautiful elegant understated shoes it is such a pleasure to be able to introduce this collection specifically designed for our AAA range,” said Gordon Richardson, Topman design director.

Marc’s impeccable attention to detail is inherent across all the designs as is his personality – he has incorporated an element of fun into each pair. Designs come from the heart, each created from his desire to produce a shoe not lacking in style or quality, with all the signs of perfection at an affordable price making them obtainable to all.

Marc Hare, designer, commented: “I never understood why girls had all the fun when it came to shoes, especially as, when it comes down to it, he who rocks the illest chaussures is always the one they want to talk to, so seeing my shoes up in the AAA line and knowing that more guys are going to get their shoe game together, means a lot to me. Thank you Topman.”

Marc Hare’s full shoe menu includes the Oxford, the Rogue boot, the Loafer, the Sneaks, the Ankle Boot and the Derby Shoe.

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Debenhams Reports Boards Which Protected Looted Shop To Become A National Treasure

Debenhams has announced that hundreds of goodwill messages written on boards covering windows smashed during rioting in Clapham Junction are set to become a national treasure.

Debenhams logo - links to home page

High street store Debenhams has decided that they should be preserved to show how British people rallied around after the unprecedented street disturbances.

It believes the words on the boards make them a valuable piece of history, reminding everyone how local people felt, and that the violence and destruction was the product of a tiny minority.

Said Debenhams Battersea store manager, Neil Roberts: “The generosity of the people of Clapham and Battersea has transformed plain pieces of wood into a testament for our times.

“Their words of support are proof that, in times of adversity, Londoners still have the strength of character to stand up and offer a helping hand.”

So many messages of support were scrawled on the boards covering Debenhams’ ransacked Clapham Junction store that they quickly became a local landmark.

Visitors came from all over London – and even a few from overseas – to see what had been written, and to add a message of their own.

Among the messages were: “We have taken Clapham back. The rioters won’t stop our community”. Others said: “Clapham, we love you. Get well soon”, and “We have lived and loved here for 14 years. How dare you destroy our amazing community”.

So many messages of support were written that they filled every available inch of the boards, each measuring 9ft by 6ft.

Neil Roberts at Debenhams said: “While looting and destruction grabbed the headlines, the voices of ordinary people went virtually unheard.

“These boards, tell us, in their own words, how they felt at that time. They have become priceless pieces of social documentary.

“After the riots, hundreds of local people turned up to sweep away the broken glass and to help us get our store up and running again. We didn’t have to ask. Instead, they came and did all that they could to rebuild their community again.

“These boards record the very essence of that human spirit.”

The boards have now been taken down and are being preserved carefully by Debenhams. Conversations have been taking place to try and find a home for them in a prominent location where the general public can come and view them.

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Burton Reveals The 24 Hour Suit

Burton has announced the creation of its new 24 Hour Suit. New technology has been developed to ensure the 24 Hour Suit range keeps its wearer looking sharp 24/7.

These suits are all stain repellent, crease resistant and also shape retaining meaning that whatever life throws at the wearer, they will be able to keep calm, look good and carry on.

The blazers are all fitted with a selection of mesh material as part of the lining in the under arms to ease movement and have been carefully designed to create a comfortable and wearable tailored look. There is a secret ‘security’ zipped pocket in the lining that is the ideal size for storing a mobile phone or mp3 player.

As well as these nifty features, the suits are effortlessly stylish with a mixture of fabrics and colours creating a comprehensive suiting offer. A grey Prince of Wales check, navy micro dot and also black and grey sharkskin are all available on a fashionable tailored fit.

With their clean design and details like peak and notch lapels, these suits can take the wearer from boardroom to bar, back to boardroom in one fell swoop.

Added to the range is the 24 hour shirt, which is easy iron and 100% cotton. The shirts come in classic white, pale blue, and also a black and purple pinstripe, both with contrast collars making it the perfect accompaniment to the 24 Hour Suit Collection.

This new range has been tried and tested to ensure the fabrics are durable and can handle whatever obstacles the world may throw at the wearer.

The 24 Hour Suit range will be available from the 19th September 2011.

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Topman Launches The Swimwear Project

Topman has launched The Swimwear Project, which is another in a series of projects whereby Topman invite selected designers to recreate a particular staple from a Man’s wardrobe. For this project, Bernhard Willhelm, Jonathan Saunders, Cassette Playa, Gary Card and Todd Selby have all been asked to design their perfect pair of swim shorts.

Gordon Richardson, design director for Topman, said: “The Swim Project is where Topman turns up the print volume. Designers well known for their visual stance have produced a diverse range of graphics and illustrations ranging from photo real images through to faded florals to hand drawn sketches in a collection that goes from poolside to beach in great style.”

Having graduated from the prestigious Royal Academy of Antwerp, German born Bernhard Willhelm is now a regular on the catwalks of Paris Fashion Week. His often avant-garde designs have always caught the eye and this is perfectly demonstrated in his swim design- a short speedo style trunk complete with trompe l’oeil zip and available in a royal blue and red colourway.

Scottish born Jonathan Saunders has now created a cult following both sides of the Atlantic for his technical one of a kind prints. His design is a ¾ lengthy short in turquoise blue with rose, pink and ecru floral prints.

London based designer Cassette Playa has grown a reputation as a designer of street and urbanwear following her collaborations with Nike, Swatch and M.IA. Having previously shown as part of the Topman sponsored MAN event, she was the perfect choice for this project. Her short is knee length with one leg block coloured in pink and the other leg featuring a photographic print of a shark.

Gary Card is a sought after set designer who has worked with the likes of Vogue, Lady Gaga and Stella McCartney in the past. His playful design features prints of his favourite toys and a purple waistband. Card will also be designing the window scheme for this project.

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House of Fraser, the UK’s premium department store, has launched Howick Tailored through its online site

Men’s clothing and accessories label Howick has become known for its stylish casual wear, which is inspired by preppy American sports culture and clothing. From rugby shirts and striped polo tees to laundered shirts, trousers and chinos, Howick has an off-duty look for every season.

Howick Tailored, is a formal wear collection for Spring/Summer 2011 launching exclusively at House of Fraser. The tailored collection marries traditional quality with classical design for a smart and contemporary formal look. The collection has been tailored with a modern man in mind and focuses on a relaxed fit. The new and exclusive range incorporates men’s suits, as well as a wide variety of city-style shirting and embroidered ties.

Expertly constructed, suit jackets are single breasted with two buttons, double-vented and made of 100% pure wool, with an added summer linen option for warmer climes and perfect for summer events such as weddings. The range comes in a classic colour palette of black, navy and charcoal, with a traditional city or tonal pinstripe for added distinction.

Complementing the range of suiting is a collection of smart shirting in a selection of pin-stripe and checked fabrics made from 100% Egyptian cotton for a luxurious finish. Fine internal detailing, such as contrast satin edging and the option of either single or double cuffs, is available throughout the collection. A carefully designed selection of fine embroidered silk ties can be worn to match.

Howick Tailored embodies the quintessential suit that every modern gentleman should own and will sit alongside House of Fraser’s extensive collection of designer men’s suits.

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Debenhams Announces Official Retail Partnership With Sex And The City 2

Debenhams has announced that it is to become the official retail partner for the upcoming film, Sex and the City 2.

Debenhams Announces Official Retail Partnership With Sex And The City 2

Debenhams was the official retail partner for the first ‘Sex and the City’ movie, and is now pleased to announce its sponsorship of the new film as well. The sponsorship deal has been seen as the ideal partnership for the department stores group because Debenhams provides fans with a one stop shop for ‘Sex and the City’ products and it is therefore a perfect match made in retail heaven for any aspiring Miranda, Carrie, Samantha or Charlotte.

To celebrate the partnership Debenhams is also offering four lucky customers the chance to win a trip to New York in conjunction with the eagerly anticipated ‘Sex and the City 2’ movie which is due for general release in the UK on 28th May.

The prize includes 4* hotel accommodation and $1000 spending money. Debenhams card holders will also be given the opportunity to win 50 ‘Sex and the City 2’ goody bags through a free prize draw competition.

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Burton Announces Partnership With Lambretta

Burton has announced the arrival of three new designs of Lambretta suits, available in store and online from the beginning of May 2010.

Burton Announces Partnership With Lambretta

With their clean lines and narrow lapels that are reminiscent of the 60s, the new suits from Lambretta encourage Burton customers to unleash their inner mod. As well as these suits, Burton’s main line fashion has a heavy mod influence with sharp grey suiting, check shirts, thin blade ties and a cropped pea coat that create a clean and masculine look.

James Ronald, buyer at Burton, commented: “Getting Lambretta product into Burton is really exciting for us. The current range went out only a few weeks ago, and the reception was fantastic.”

“Like Burton, Lambretta has a lot of history, with a focus on heritage but with a fashion attitude. The formal Burton customer looks for fashionability and quality when buying a suit and shirt. Lambretta’s sharp slim cuts and emphasis on high trend fabrics work perfectly for our customers. We see this as the start of a long relationship, with Autumn/Winter styles from Lambretta touching down in September,” he concluded.

Lambretta is an iconic brand with a heritage that dates back to the 60’s and the original Modmobile: the Lambretta scooter.

The first 50 customers buying one of these slick new suits will get a free Lambretta shirt to complete their look, worth £35, exclusively available with Lambretta suit purchases online at burton.co.uk.

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Exclusive New Kick Ass Collection By French Connection

French Connection launches exclusive range of tees and sweats to celebrate the hotly anticipated 2010 superhero action movie Kick Ass.

The new film includes Executive Producer credits for French Connection UK Chairman and CEO, Stephen Marks, and has been adapted from Mark Millar’s best-selling comic book series of the same name.

Kick Ass tells the story of an average teenager who is inspired by his favourite comic books and decides to become a real-life superhero himself. However, the self-titled ‘Kick-Ass’ is devoid of one important thing… superpowers.

Young Brit star Aaron Johnson plays the lead role of Dave Lizewski/ Kick-Ass, but no superhero is complete without a sidekick. Nicholas Cage (a.k.a. Big Daddy) plays a former cop who, in his quest to bring down an evil drug lord, has trained his 11-year-old daughter to be a ruthless sword-wielding vigilante Hit Girl.

The film’s script was written by Matthew Vaughn and Jane Goldman, who previously wrote the smash hit Stardust together. Vaughn directed the film, and produced it with Brad Pitt (among others), cementing its Hollywood cool credentials.

The film’s superhero costumes strike just the right balance between looking ridiculous and kind of cool – they are accessible enough for even non-superheroes to aspire to trying this at least once for themselves. But for those not brave enough to venture out in a head-to-toe suit; French Connection has launched its new Kick Ass collection that features a number of men’s t-shirts to provide the next best thing.

Stephen Marks wanted the exclusive new range to build on French Connection’s already firmly established collections of retro film inspired apparel with an exclusive set of Kick Ass t-shirts and sweats. Tops come in dark and sinister black and greys, or alter-egos can shine in Kick Ass’ signature colours of jade and yellow. Featuring iconic empowering catchphrases, film logos, and original comic book illustrations, now anyone can show their allegiance to all that is good and right in the world of style by wearing one of French Connection’s superhero t-shirts.

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JD Sports Releases Adidas Originals x Star Wars Collection

JD Sports has announced that it has launched products from the much talked about Star Wars collection by adidas Originals.

JD Sports Releases Adidas Originals x Star Wars Collection

adidas Originals joined forces with the iconic Star Wars franchise to launch this unique collection of classic adidas Originals trainers and clothing, which includes cult characters and storylines from the trio of original films blended with classic adidas Originals styles to produce a collaboration of galactic proportions that JD Sports are proud to stock.

The adidas Originals x Star Wars collection consists purely of limited edition footwear and clothing encapsulating both Light and Dark sides, Imperial Forces and the Rebel Alliance in a range that includes printed Stormtrooper tees, Darth Vader track tops and Lightsaber inspired trefoil designs. Never before has a brand captured the excitement of key memorable moments within the Star Wars universe.

One of adidas Originals’ all time classic shoes, the Superstar, gets the full Star Wars treatment and will be available in three colourways inspired by the movie. The Storm Trooper Superstar has an all white upper with a Storm Trooper making an appearance on the tongue, transparent sole and heel. The Darth Vader inspired Superstar trainer is all black with orange ascents and features the man himself on the tongue, transparent sole and heel too. There is a final Superstar which is all black with gold highlights and an embossed Star Wars logo on the upper.

These exclusive and limited edition trainers are available in men’s sizes, as well as Junior and Nursery sizes so can be worn by the whole family. In Junior sizes include interchangeable three stripes so the look of the shoe can be changed in an instant.

The new collection went on sale through JD Sports on the 18th January and to celebrate JD Sports is offering themed pin badges free to first customers to buy any products from the collection.

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Burton Launches Score Draw Competition

Burton menswear has announced the launch of its Score Draw competition. The Score Draw collection is a retro collection of football shirts to celebrate the great years of footballing champions and cool shirts.

Burton Launches Score Draw Competition

There are 20 shirts available in the collection, covering 10 English clubs: Manchester United, Arsenal, Tottenham Hotspur, Everton, West Ham United, Leeds United, Newcastle United, Aston Villa, Sunderland and Manchester City, plus 4 Scotland shirts soon to be available.

To celebrate this collection Burton is giving the chance to win a T-shirt – a Brazil 1970 World Cup Final shirt signed by the world’s greatest ever player, Pele.

This authentic reproduction Score Draw shirt represents the all-time football shirt design classic. Worn by the famous Brazil team of the 1970 Mexico World Cup Final in the 4-1 victory over Italy, the top epitomises the classic encounter of the irresistible force meeting the immovable object as the Brazilian force prevailed and secured a record third World Cup triumph (1958, 1962, 1970).

This Score Draw shirt has been autographed by Edison Arantes do Nascimento, better known as Pele, who played in 92 internationals (scoring 77 goals) for Brazil – including two World Cup Finals.

For a chance to win this signed collectible retro Brazil shirt signed by Pele, entrants just need to fill out a competition entry form on the Burton site. The closing date for this competition is 12 February.

The Score Draw brand is the leading supplier of official retro football shirts in the World.

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Burton Is Celebrating The Resurgence Of The 80’s And The Reuniting Of Ska Legends ‘The Specials’, With The Launch Of A Limited Edition Tonic Suit

With the 80’s making a forceful statement on the high street once again, the men’s fashion world is drawing influence from many cultural facets, from art to music. To celebrate this new trend and the 30th anniversary tour of cult band The Specials, Burton has designed two new exclusive versions of their classic tonic suit and used key design elements from their archives to create the new ‘Mod’ suit.

More prevalent than with other musical styles, achieving exactly the right look has always been a defining part of the Mod and Ska movement. Sharp suits with precise lines and clean cut styling epitomized the look of 2 Tone, and now with the reforming of The Specials to celebrate their 30th anniversary, the look is also set to make its return.

Available in deep blue and charcoal, the limited edition suit is 100% wool and has an extra finish which creates a slight sheen to give it the tonic look. The style is a one button single breasted slim fit jacket with a narrow peak lapel, while the trouser is narrower on the calf and thigh and at just £99 makes it an affordable style essential for every man. Slim fit tonic waistcoats can be added to help finish the classic ‘Rude Boy’ look.

The Specials tour will see the 2 Tone Coventry Gangsters getting suited and booted again in their iconic suits as they tour 6 venues across England and Scotland in April and May.

The limited edition Burton Tonic Suits will be available in the Bath, Poole, Bluewater, White City, New Enfield, Portsmouth, Liverpool, Swansea, and Braehead stores, as well as online.

About Burton
Burton has a long history in men’s clothing and fashion having been founded in 1903 by Montague Burton in Chesterfield. Burton now has over 400 outlets all over the UK and Ireland making it one of the country’s largest sellers of casual and formal menswear, including men’s suits, jeans, shirts, jackets, suits, knitwear, shorts, shoes, underwear, accessories and men’s tshirts.

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

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Burton Introduces Spring Top Ten

Burton, one of the leading mens clothes retailers in the UK, has decided to help UK men achieve the right look this Spring by introducing the Burton Spring Top Ten.

This Spring Burton has introduced a must have Top Ten for the coming season. This is a collection of key interchangeable pieces designed to offer the modern man a complete capsule wardrobe for the season ahead.

Including a comfortable tailored Navy Herringbone Stripe single breasted jacket and matching trouser for a smart look, the collection also provides an entire wardrobe of items which can be transposed for a variety of casual looks. Ubiquitous straight cut jeans, beach tee, polo, grey tipped cardigan and chino trousers make up the main components of the collection, along with this season’s essential check styling details provided by a check bomber jacket and red/blue check casual shirt and tie.

A canvas dispatch bag and grey suede casual shoes help complete the look with their relaxed casual styling and versatility.

“The design team at Burton believe in combining accessible style and great value. We have defined the ten essential smart and casual fashion pieces for the British man to buy into for the spring 2009 season. While selecting this product we made sure Top Ten offered great fit, fabric and detail choice which could be bought as a whole capsule collection or individually to update any contemporary wardrobe.” Jonathan Lovett, Head of Design for Burton

While all the Top Ten pieces have been selected to work perfectly together, their design and versatility also mean they will be able to easily fit in and complement existing wardrobes to add this season’s key touches.


About Burton
Burton has a long history in mens clothing and fashion having been founded in 1903 by Montague Burton in Chesterfield. Burton now has over 400 outlets all over the UK and Ireland making it one of the country’s largest sellers of casual and formal menswear, including men’s jeans, shirts, men’s jackets, suits, knitwear, shorts, shoes, underwear and accessories.

Customers can also shop online f r o m the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

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Burton announce VAT price reductions will be passed on to all customers from the 1st December

Following The Chancellor of the Exchequer Alistair Darling’s decision to cut Value Added Tax (VAT) from 17.5 per cent to 15 per cent, Sir Philip Green’s Arcadia Group has released a statement on behalf of a group of the high street’s most powerful retailers, confirming they will pass the full VAT cut onto their customers.

The change in the VAT rate will mean huge changes for all the shops in the Arcadia group, as all shelving and register prices will need to be updated. However, Burton, Arcadia, Mosaic Fashions, Bhs, Marks & Spencer, New Look and Next all confirmed in the statement they planned to pass the 2.5% VAT cut on to customers on Monday, or soon afterwards.

The group of retailers covers some of the biggest names on the high street, including; Topshop, Topman, Wallis, Dorothy Perkins, Miss Selfridge, Evans, Burton, Bhs, Oasis, Coast, Karen Millen, Warehouse, Principles, Shoe Studio Group, Jane Norman, New Look and Next fascias.

The statement by Sir Philip said: “Following the recent announcement reducing VAT from 17.5% to 15%, equating to a price reduction of 2.13%, we are pleased to confirm that it is our intention to pass the benefit of this reduction onto our customers.”

The price reduction will be given on standard rated product and will be applied on, or as soon after Monday December 1 as possible.

The statement added that this would, “allow for the complexities of implementing the changes required.”

It is unclear how the price cuts will be implemented, however many retailers are expected to take off the discount at the till point rather than by re-ticketing stock.

For Burton, all mens clothing, mens suits and mens accessories will be adjusted at point of purchase as of 1st December 2008.

About Burton
Burton has a long history in men’s clothing and fashion, having been founded in 1903 by Montague Burton in Chesterfield. Burton now has over 400 outlets all over the UK and Ireland making it one of the country’s largest sellers of casual and formal menswear, including mens shirts, jeans, jackets, knitwear, shorts, shoes, underwear and accessories.

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home.

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Burton Announces Their New Heritage Collection, A Stylish Range Of Quality Contemporary Suiting, Born Out Of A Passion For Traditional Tailoring Methods

Burton, the leading UK menswear retailer, has announced their new Heritage collection. This latest range of stylish quality contemporary suiting is born out of the long held Burton passion for traditional tailoring methods. The collection will be featured in selected stores and online throughout the UK this autumn alongside Burton’s mainline and concession tailoring.

Burton has sought to ensure attention to detail is key throughout the Heritage collection.

These latest mens jackets feature a half canvas construction which forms to the body to give the wearer more comfort. The fabric selections reflect a strong attention to detail with the use of traditional Prince of Wales check and pin stripes inspired by the Burton mens clothing archives.

The fabric selection and labeling of the mens suits take their inspiration from original 1940s, 50s and 60s Burton garments which are then brought up to date with a sharper modern fit. The suits are made from pure merino wool and woven in the British mill first used by Montague Burton over 70 years ago and feature intricate detailing such as trouser brace buttons and an embroidered Burton “B” on the under collar.

Montage Burton once said, “Good clothes develop a man’s sense of self respect”, and the Heritage collection continues his legacy by offering a superior garment at an accessible price.

About Burton
Burton has a long history in mens clothing and fashion having been founded in 1903 by Montague Burton in Chesterfield. Burton now has over 400 outlets all over the UK and Ireland making it one of the country’s largest sellers of casual and formal menswear, including men’s jeans, shirts, suits, knitwear, shorts, shoes, underwear and accessories.

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

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