Topman Launches The Swimwear Project

Topman has launched The Swimwear Project, which is another in a series of projects whereby Topman invite selected designers to recreate a particular staple from a Man’s wardrobe. For this project, Bernhard Willhelm, Jonathan Saunders, Cassette Playa, Gary Card and Todd Selby have all been asked to design their perfect pair of swim shorts.

Gordon Richardson, design director for Topman, said: “The Swim Project is where Topman turns up the print volume. Designers well known for their visual stance have produced a diverse range of graphics and illustrations ranging from photo real images through to faded florals to hand drawn sketches in a collection that goes from poolside to beach in great style.”

Having graduated from the prestigious Royal Academy of Antwerp, German born Bernhard Willhelm is now a regular on the catwalks of Paris Fashion Week. His often avant-garde designs have always caught the eye and this is perfectly demonstrated in his swim design- a short speedo style trunk complete with trompe l’oeil zip and available in a royal blue and red colourway.

Scottish born Jonathan Saunders has now created a cult following both sides of the Atlantic for his technical one of a kind prints. His design is a ¾ lengthy short in turquoise blue with rose, pink and ecru floral prints.

London based designer Cassette Playa has grown a reputation as a designer of street and urbanwear following her collaborations with Nike, Swatch and M.IA. Having previously shown as part of the Topman sponsored MAN event, she was the perfect choice for this project. Her short is knee length with one leg block coloured in pink and the other leg featuring a photographic print of a shark.

Gary Card is a sought after set designer who has worked with the likes of Vogue, Lady Gaga and Stella McCartney in the past. His playful design features prints of his favourite toys and a purple waistband. Card will also be designing the window scheme for this project.

Via EPR Network
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