New York nail artist Casey Danton Nails the Look of Starbucks Fall Cups

SEATTLE, 2015-10-13 — /EPR Retail News/ — When a Starbucks designer sketched fall leaves to decorate the company’s iconic white cups, he didn’t know the result would end up inspiring another artist nearly 3,000 miles away.

Jimmy Balch, a Seattle-based senior designer for store promotions at Starbucks, was asked to create paper cup artwork for those who relish the autumn season.

Balch drew autumn symbols found in nature like leaves, berries, pumpkins and pine cones. When he had a desired creative direction, he gave the concept to Victor Melendez, senior packaging designer, who created illustrations for this year’s Anniversary Blend coffee bag as well.

“While there are many customers who want to hold onto summer, there are others who can’t wait for it to end,” he said. “We wanted to give those who celebrate fall something special.”

New Yorker, and frequent Starbucks customer, Casey Danton savors the season – the crisp, cool air and her favorite hot beverage.

“I always know the best time of the year is approaching when Starbucks releases PSL,” she said. “When I saw the new Starbucks fall cup I was picking up my first Pumpkin Spice Latte of the season. I was instantly smitten. I love the personalized illustrated touch it gives.”

Danton would naturally appreciate Starbucks handcrafted beverages and the hand-drawn charm of the fall cup design because she also works with her hands. She’s a nail artist who specializes in the freehand painting of fingernails. When not working in advertising, Danton features nail polish trends and her designs through her Instagram channel, Dull Like Glitter.

“I knew I wanted to create a fun autumn design to share with my followers to welcome the season, but had a difficult time settling on anything. As soon as I saw the cup I knew I found my design. I specialize in hand painting so all of the illustration was recreated by hand with very small paintbrushes,” she said. “The reaction to the Starbucks nail art has been overwhelmingly positive. It’s quickly becoming one of my most-liked photos on Instagram with over 1,100 likes and growing.”

This isn’t the first time Starbucks was her creative inspiration. When she received her gold My Starbucks Rewards® loyalty card, she painted her nails accordingly, and last year she dressed up as a Starbucks siren for Halloween.

This is Casey’s Starbucks story, what’s yours? Email newstips@starbucks.com

For more information on this news release, contact the Starbucks Newsroom.

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New York nail artist Casey Danton Nails the Look of Starbucks Fall Cups

New York nail artist Casey Danton Nails the Look of Starbucks Fall Cups

Get Great Nails on a Budget This Winter with Fragrance Direct

As winter rolls in, this doesn’t mean our nails should have to suffer. Online perfume retailer Fragrance Direct are also specialists in budget beauty and cosmetics, and here are just a handful of their most popular nail polishes that will brighten up nails without harming the bank balance.

Calvin Klein Splendid Colour Nail Polish 10ml (£1.99 each)

Calvin Klein is not immediately known for its range of beauty products, but this Splendid Colour Nail Polish is one of the highlights of their cosmetic collection. Fragrance Direct customers are big fans of this Splendid Colour Nail Polish for its smooth application, quick-drying nature and its gorgeous selection of colours that ranges from Hint of Pink to Electric Blue.

OPI Nail Lacquer 15ml (£5.99 each)

OPI is one of the leading names in nail beauty, and this fast-drying, chip-resistant Nail Lacquer is a popular purchase. There are dozens of bold colour shades available in the OPI Nail Lacquer range at Fragrance Direct, all of which come with eccentric names such as Who The Shrek Are You? and A Taupe The Space Needle.

Revlon Nail Enamel 14.7ml (99p each)

With its incredibly low price tag, this Revlon Nail Enamel provides the ultimate value for money when it comes to budget nail care. This nail polish will produce a smooth application and luminous, pearlescent finish, and the Nail Enamel is available from Fragrance Direct in luscious pastel colours such as Touch of Mauve, Peach Nectar and Scene Stealer.

L’Oreal Resist and Shine Titanium Nail Polish 9ml (£1.25 each)

L’Oreal Resist and Shine Titanium Nail is an extremely robust nail polish, providing a smooth finish that will resist chipping and damage for up to seven days. With a blend of Ceramide R and a unique SiliProtect Complex, this nail polish works to strengthen the nail and fix the nail colour firmly into place, giving it a long lasting shine.

Rimmel 60 Seconds Nail Polish 12ml (99p each)

For those who can’t afford to hang around waiting for their nails to dry, this Rimmel 60 Seconds Nail Polish is the perfect solution. With a bold selection of colours ranging from Portobello Pink to Deliciously Dark, this Rimmel nail polish needs to just one coat on your nails, and will dry in as little as one minute so you can hit the road as quickly as possible.

There are plenty more high quality nail polishes, varnishes and other nail care products on offer at Fragrance Direct, so if you are looking for the perfect budget nail beauty items this winter, be sure to visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

Via EPR Network
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