H&M partners with artist Ace Tee to create a new collection

H&M partners with artist Ace Tee to create a new collection

 

H&M has teamed up with artist Ace Tee to create a new collection, characterised by an urban street style. The collection will be available from 7th September 2017 at hm.com.

STOCKHOLM, Sweden, 2017-Aug-17 — /EPR Retail News/ — Inspired by her personal style, the collection pays homage to the fashion and light-heartedness of the 90´s: streetwear fashion that is feminine and cool at the same time. A colour palette of black and white is combined with bright orange and vibrant yellow. Band t-shirts and track pants are paired with a fitted wrap top and a short kimono. A tight body, leggings and a sporty top in camouflage print create an urban look. A short wrap skirt and matching jacket fit the 90’s double denim look. A fan scarf, colorful sunglasses, choker and socks are the perfect accessories to complete the cool looks.

“Working together with H&M was such a great experience for me. I love this collection as it reminds me of my idols and the 90´s. There is something for everyone”, says Ace Tee about the collection.

Ace Tee gained an international reputation a short time after her song ‘Bist du down’ became viral. Ace Tee´s voice and music carry the easy and cool vibe of the 90`s. With her collection that is being sold online worldwide she follows her vision of a global movement of community.

“I am deeply convinced that music and fashion can connect people beyond nationality, gender and age. I am happy if I can achieve the same feeling with my collection”, says Ace Tee.

Contact:

Head of Media Relations
Sofia Jegerborn
+46 8 796 39 95

Source: H&M

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Moynat reinvents Russia leather in its new collection

Moynat reinvents Russia leather in its new collection
Moynat reinvents Russia leather in its new collection

 

Paris, 2016-Oct-27 — /EPR Retail News/ — Faithful to its values, Maison Moynat has marked the renaissance of Russia leather with an updated version of this mythic material. With its exceptional qualities, Russia leather was widely used to craft leather articles and leather goods for over three centuries. It disappeared in the early 20th century in the wake of the Bolshevik revolution. In 2017, a new collection from Moynat will once again reveal its rare splendor.

Maison Moynat, which has made unique trunks and travel objects since 1849, is reinventing Russia leather in a contemporary version. Renowned for its durability, beauty and distinctive smoky scent, the leather was produced exclusively in Russia from the 17th to the beginning of the 20th century. The special tanning process employed was a jealously guarded secret. The material was widely used in Russia for everything from army gear and travel articles to leather goods, becoming popular in Western Europe in the 18th and 19th centuries. After centuries of predominance, Russia leather disappeared in 1922 with the advent of the Russian revolution.

Now Maison Moynat is bringing back this rare and precious leather. Moynat Creative Director Ramesh Nair dreamed of reviving this legend. For this daunting challenge, Moynat worked in collaboration with Tanneries Roux, a tannery belonging to the LVMH Group. Following long and meticulous research, they rediscovered and then updated the original formula. The new version, which Moynat has dubbed “Imperial Calfskin”, has an elegant scent that melds smoke, incense and myrrh. Moynat will unveil a new collection in this exceptional and exclusive leather in 2017, including the iconic Gabrielle handbag.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Thomas Pink introduces new collection of premium and luxury shirts

Thomas Pink introduces new collection of premium and luxury shirts
Thomas Pink introduces new collection of premium and luxury shirts

 

Paris, 2016-Sep-22 — /EPR Retail News/ — Thomas Pink, the modern British shirtmaker renowned for shirts with impeccably cuts and superior quality, is introducing a new approach to this essential element of men’s business attire with shirts precisely tailored to each need.

The shirtmaker associated with the emblematic fox has disrupted its shirting range, putting business first to cater to the real needs of Thomas Pink customers. Following two years of in-depth research to identify the real wants and needs of customers – both of Thomas Pink and others – the London-based house has created a new collection of premium and luxury shirts.

To match different customer profiles and occasions to wear shirts, Thomas Pink revamped its selection according to four key moments in a man’s day.Business shirt styles meet formal business dress codes while About Town shirts feature stylish seasonal updates. Casual shirts are for dressing down to relax on weekends or vacation, and Evening revisits classics for formal evening dress.

The British tailor has identified Business as its main opportunity, offering a distinctive assortment to address the sartorial needs of elegant and demanding professional gentlemen. What’s more, the price points cater to all stages of the corporate ladder. Prices range from £45 for the classic Bulldog, as robust as its namesake, to £225 for the Imperial 200s, made from superfine Italian cotton and including special features like mother-of-pearl buttons. Other innovations include “The Business Bundle”, a selection of four shirts for £200, and the 1984 non-iron, a perfect combination of luxury and performance, because no man ever wished he could do more ironing!

The innovative shirting range is accompanied by new creative communications with a bold and witty campaign featuring clever messages like “It’s hard to be an alpha male in a beta shirt”, or “Are you really going to wear that shirt to the meeting?”. Digital activation will boost the brand’s presence on social networks, in particular LinkedIn to reach the specific target audience. The 360 campaign will run across the UK, the US, India, Mexico, China and Dubai.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Louis Vuitton launches new collection of rolling luggage in collaboration with Marc Newson

Louis Vuitton has unveiled  a new collection of rolling luggage created in collaboration with Australian designer Marc Newson. Amazingly lightweight and sturdy, the new Louis Vuitton luggage is expressly designed for the 21st century traveler.

Paris, 2016-Jul-22 — /EPR Retail News/ — Louis Vuitton first made its reputation by creating travel trunks matched to the needs of travelers.  Today the House carries on this tradition with a new collection of wheeled suitcases, designed in collaboration with Marc Newson. “What compelled me to join forces with Louis Vuitton was the challenge to design a great piece of luggage,” says the designer, recognized for his innovative style in a wide range of disciplines. “Like a lot of people, I travel a lot and I feel that I am in many ways kind of uniquely placed to be able to create this luggage, both as  a consumer and as a designer.

Eighteen months of development and three patent applications resulted in a totally innovative suitcase. Made of a new  composite material that is both exceptionally thin and elastic, the luggage is able to withstand the rigors of travel while weighing less. Even the Monogram canvas is lighter thanks to a specially developed version that weighs 50% less without compromising the original characteristics. In a nod to Louis Vuitton’s historic trunks, the corners and handles are covered with natural cowhide. Thanks to a structure that increases resistance and frees interior space, the new luggage boasts an increase in internal volume of 15% while at the same time reducing its weight.

The Maison has introduced innovative services too, offering a 48-hour after-sales repair service in 14 cities around the world, integrated in the Louis Vuitton travel app.

Media contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

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Louis Vuitton launches new collection of rolling luggage in collaboration with Marc Newson
Louis Vuitton launches new collection of rolling luggage in collaboration with Marc Newson

 

Source: LVMH