7‑Eleven introduces its next exclusive single-origin coffee from Peru

IRVING, TEXAS, 2017-Nov-20 — /EPR Retail News/ — For its next exclusive single-origin coffee, 7‑Eleven, Inc.headed south to the Cajamarca region of Peru. As with its other single-origin, sustainably sourced coffee, the new brew from Peru is Rainforest Alliance Certified.

Made with 100 percent Arabica beans, the newest 7‑Eleven® single-origin coffee has bright citrus notes complimented by vanilla, cinnamon and berry undertones. To ensure the best quality and freshest taste, the Cajamarca region was selected, in part, for its prime harvest season between August and October. The hand-picked beans were grown in the region high in the Andes Mountains of Peru, known for its small family farms and artisanal farming methods. After harvesting, the fresh crop was authentically roasted to a medium level for a smooth rich taste. Peru is the eighth largest coffee producer in the world and one of the leading growers of certified coffees.

“Todays’ coffee-drinkers are more sophisticated and, in addition to wanting a great-tasting cup of coffee, many also are looking for something extra,” said Raj Kapoor, 7‑Eleven senior vice president of fresh food and proprietary beverages. “Millennials, in particular, want coffee crops that are sustainably grown, sourced directly from small farms, and made from single-origin beans rather than blends. Peruvian coffee is one that fits all those criteria, and Cajamarca is considered one of the best coffee-growing regions in the country.”

Many of Peru’s coffee farms are in the foothills of the Andes with processing mills on the Pacific side of the range. The Cajamarca region is in the highlands of the Andes in the northern portion of the country.

This is the third limited-time, single-origin coffee offered at 7‑Eleven, the fourth largest coffee retailer in the U.S. The others were from Matagalpa, Nicaragua, and Chiapas, Mexico. Available year-round, the retailer’s popular 100 percent Colombian coffee is now made with Rainforest Alliance Certified single-origin beans.

The Rainforest Alliance is an international nonprofit organization that seeks to conserve biodiversity and ensure sustainable livelihoods. Carrying the Rainforest Alliance Certified seal with the little green frog means the 100 percent Arabica beans for 7‑Eleven stores’ new coffee are sourced from coffee-growers whose farms are required to meet strict standards designed to protect the environment, conserve wildlife and promote the well-being of local communities.

7‑Eleven is working with Conservation International (CI) to set measurable corporate social responsibility (CSR) goals to reduce its environmental footprint. 7‑Eleven’s CSR mission has three focus areas – planet, products and people. The retailer is a member of CI’s Business and Sustainability Council, a forum for corporate leaders taking positive environmental actions in their businesses, to explore mutually beneficial ways to further reduce its environmental impact.

As part of its CSR objectives, 7‑Eleven will continue to seek out responsibly sourced coffees and other products and packaging with less environmental impact.

Like all its proprietary beverages sold in a cup, the new single-origin coffee qualifies for 7Rewards®, 7‑Eleven’s customer loyalty program. Through its mobile app, 7Rewards customers earn a free any-size drink after the purchase of six drink purchases. The 7‑Eleven app is available for download in Google Play and the App store.

Peru single-origin coffee from Cajamarca is available for a limited time at participating 7‑Eleven stores.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

About the Rainforest Alliance

The Rainforest Alliance is an international nonprofit organization and growing network of people who are inspired and committed to working together to achieve our mission of conserving biodiversity and ensuring sustainable livelihoods. Celebrating its 30th anniversary in 2017, the Rainforest Alliance aims to rebalance the planet through creative, pragmatic collaboration, building strong forests and healthy communities around the world. For more information, please visit http://www.rainforest-alliance.org.

7‑Eleven, Inc.
Corporate Communications

Source: 7‑Eleven, Inc.

H&M Foundation donates $100,000 to The Red Cross to support flood victims in Peru

Due to heavy rainfall, Peru is suffering the worst floods in almost 30 years. The H&M Foundation has donated $100,000 to The Red Cross to support people who have been affected by the extreme weather, and give them support to rebuild their lives.

STOCKHOLM, Sweden, 2017-May-12 — /EPR Retail News/ — Hundreds of thousands of people have lost everything and need support to rebuild their lives. Due to the severe situation, the H&M Foundation have decided to donate $100,000 to The Red Cross to quickly be able to support in the emergency relief work in Peru”, says Diana Amini, Global Manager H&M Foundation.

Since December last year, heavy rains have drenched northern Peru with 10 times more rainfall than normal. It has caused rivers to overflow, landslides, hail and electric storms. Although the impact has been particularly serious in the northern coastal regions, levels of affectation are reported in all 24 of the country’s departments. In eleven of the departments a state of emergency has been declared.

To this date over 1.2 million people have been affected, of which one third are children and adolescents. Homes, hospitals, schools and other buildings as well as roads have been destroyed, along with thousands of hectares of crops, which directly impacts access to food. This disaster, which has caused 114 deaths and 18 people who remain missing, continues to disrupt the normal activities of children, adolescents, adults and the elderly in the affected regions.

While 59 schools have collapsed and 113 cannot be used, another 2,150 have been damaged. A combined total of 770 health centers has been damaged, collapsed or cannot be used. In addition to health needs, livelihoods and food security issues are challenges.

The support from the H&M Foundation of $100,000 will be used for disaster relief activities undertaken by the Red Cross. Since the response from donors have been very low, the focus is on emergency actions. The emergency phase actions aim to ensure that the targeted population receives appropriate assistance with a focus on the sectors of health, water, sanitation and hygiene promotion, shelter, food security, livelihoods and restoring family links.

“The people of Northern Peru are experiencing the worst disaster in decades. Therefore, all the good forces must unite and help the children, women and men affected by this. Our immediate response efforts in Peru will focus on water, sanitation and hygiene”, says Melker Måbeck, International Director The Swedish Red Cross.


The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian network that reaches 150 million people in 190 National Societies through the work of over 17 million volunteers. Together, we act before, during and after disasters and health emergencies to meet the needs and improve the lives of vulnerable people. We do so without discrimination as to nationality, race, religious beliefs, class or political opinions.


The H&M Foundation is a non-profit global foundation, privately funded by the Stefan Persson family, founders and main owners of H&M. Its mission is to drive long lasting positive change and improve living conditions by investing in people, communities and innovative ideas. Through partnerships with organizations around the globe, the H&M Foundation drives change within four focus areas; Education, Water, Equality and Planet. In addition to this, the Foundation can also provide emergency relief. Since 2013, the Stefan Persson family has donated 1.1 billion Swedish kronor (USD 154 million/EUR 123 million) to the Foundation. For more information, visit hmfoundation.com.


Diana Amini
Global Manager, H&M Foundation
+46 (0)729 804 802

Cecilia Sobocki
Press Secretary
+46 (0)727 414 802

Source: H&M

Krispy Kreme Opens Its 1000th (and Largest International) Shop in Peru

WINSTON-SALEM, N.C., 2017-Mar-27 — /EPR Retail News/ — Krispy Kreme Doughnut Corporation today (March 23, 2017) announced the first shop in Peru is open for business. The shop is in Lima and is the 1000th Krispy Kreme international location.

This shop is the first of 24 planned shops in Peru. Krispy Kreme Doughnut Corporation signed a development agreement with Agape Coral, SAC in 2015.

“This shop marks a milestone for Krispy Kreme as the 1000th international shop, and we are delighted to be celebrating the opening in Peru with an exceptional franchise group,” said Michael McGill, Krispy Kreme Doughnuts Vice President, International. “As the first shop in Peru, we are excited to bring our signature high-quality doughnuts and coffee to Peruvians.”

The new shop is three levels and features two dining areas and a terrace. The shop will serve Krispy Kreme’s premium coffee and one-of-a-kind doughnuts, including the signature Original Glazed® doughnut beloved around the world. Doughnuts will be made fresh throughout the day using only the finest ingredients.

Fans will be lining up early to get their hands on one of several Grand Opening prizes. The first 300 guests in line will receive a commemorative t-shirt. The first 12 people in line will receive a dozen Original Glazed doughnuts every week for a year. Guests 13-300 will win a dozen Original Glazed doughnuts each month for a year.

This opening is a momentous occasion for Krispy Kreme, as the brand is now operating shops in 31 countries, with development agreements in several others. For 80 years, Krispy Kreme has been synonymous with world-class doughnuts that are made fresh in-shop.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. The Company has more than 1,300 retail shops in 31 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.


Sarah Roof
Corporate Communications Coordinator

Source: Krispy Kreme Doughnut Corporation

Starbucks global coffee educator Major Cohen hosted master class in coffee in Lima, Peru

SEATTLE, 2015-1-8 — /EPR Retail News/ — César Rivadeneyra’s first memory of coffee begins like many young people who are discovering the beverage for the first time – a quick cup to get going in the morning or while studying  for finals with friends.

“I used to think it was too bitter,” he said, recalling his first taste of coffee. “It just wasn’t for me.”

That changed when Rivadeneyra joined Starbucks Peru eight years ago as a barista in his hometown of Lima. He spent days working on his barista skills such as perfecting the art of pulling that perfect shot of espresso. He was promoted to manager and now leads a Starbucks® store located near Lima’s Camara de Comercio, where he took an interest in coaching partners who were just starting as baristas.

“I became passionate about the story behind each cup,” Rivadeneyra said. “I wanted to keep learning and share what I learned with others because I’ve always believed that coffee and conversation is the perfect pair.”

Rivadeneyra recently joined 200 fellow partners at a master class in coffee in Lima, Peru, hosted by Starbucks global coffee educator Major Cohen. Partners spent the day learning about the company’s ethical sourcing practices, the art of roasting and blending coffee beans, brewing techniques, and tastings or “cuppings” that involve sniffing, slurping, savoring and identifying a range of coffees to help become familiar with describing both the aroma and taste of coffee.

“It’s not common to have this type of learning opportunity at the workplace,” said Rivadeneyra. “I felt very excited because I was not just there to learn from a global coffee educator, but to share my own experience as a Starbucks coffee master.” Coffee Masters complete a rigorous Starbucks course with hands-on activities to become coffee experts. Those who pass the program earn black aprons to wear, instead of the company’s iconic green aprons.

As Starbucks global coffee educator, Cohen has spent more than a decade hosting classes and seminars for partners around the world. His journey with Starbucks goes back even further, to 1995, when he first joined the company as a part-time barista. A life-long coffee fan, Cohen now shares his passion and knowledge by helping partners better understand the story of coffee, from bean to cup.

“Coffee has been at the core of everything we do, ever since we opened our doors more than forty years ago,” said Cohen. “We’re obsessed with the quality of our coffee every step of the way – starting from the soil and ending with each perfectly made cup. Bringing these types of learning opportunities to our partners helps ensure we’re creating the best possible experience for our people.”

Whether hosting a master class for 200 partners in Lima, a “cupping” for 10 partners in Hong Kong, or a tasting with over 1,000 district managers at the company’s leadership conference, Cohen and his team spend many hours customizing the curriculum, selecting the right coffees and developing a perfectly synchronized program.

“I wanted to make sure we showcased the Peru Chonti, a standout in our Starbucks Reserve® lineup, for the class in Lima,” said Cohen. “I also included a couple of classic coffees to cover the full spectrum, like the Kenya and Sumatra.”

As partners tasted the coffees and asked their questions, the room filled with familiar descriptions of the aroma and taste, from “a little spicy” and “roasty” to “a hint of citrus.”

“I’d never been to Peru before, but the smell of freshly brewed coffee, the sound of slurps at a tasting, and the passionate conversations with partners like César made me feel right at home,” said Cohen.

From visiting Costa Rica with Starbucks partners to meeting Cohen in Lima, Rivadeneyra knows his coffee journey isn’t complete just yet.

“I want to grow my career with this company and keep sharing good moments with my partners and customers,” he said. “I’m excited to see where my next adventure with Starbucks will take me.”

For more information on this news release, contact the Starbucks Newsroom.


Starbucks global coffee educator Major Cohen hosted master class in coffee in Lima, Peru

Starbucks global coffee educator Major Cohen hosted master class in coffee in Lima, Peru