PetSmart to offer an array of pet products featuring The Secret Life of Pets characters

  • PetSmart, Illumination Creative Marketing and NBCUniversal Brand Development
  • Team Up to Bring the Movie to Life through an Exclusive Pet Line, Multi-Channel Shopping Experience and Two Custom Animated TV Spots Featuring the Music of The Rolling Stones

PHOENIX and Universal City, CA, 2016-Jun-13 — /EPR Retail News/ — Max, Duke, Gidget, Chloe, Mel and Buddy, the stars of the comedy about the lives our pets lead after we leave for work or school each day, are taking over PetSmart to celebrate the release of lllumination Entertainment and Universal Pictures’ The Secret Life of Pets, coming to theatres July 8.

As the exclusive pet-specialty retailer for the film, PetSmart will offer an array of toy, apparel and pet bed products. Together with Illumination Creative Marketing and NBCUniversal Brand Development, PetSmart has created an innovative multi-channel shopping experience featuring the characters. As part of this partnership, pets from the movie will “take over” PetSmart stores, petsmart.com, social media and other digital channels in fun and engaging ways.

“We love pets and we know they make us better people – but what pet parent doesn’t wonder what their pets do when they’re not at home with them?” said Eran Cohen, Chief Customer Experience Officer, PetSmart. “We are excited to see this idea come to life on the big screen and are thrilled to be the exclusive pet specialty partner for this fun, pet-centric film. All our pets have such unique personalities, and we know families everywhere will enjoy seeing this movie and recognizing similar traits of the characters in their own pets.”

“We, and our filmmaking partners at Illumination, are thrilled to collaborate with PetSmart, the largest specialty pet retailer in North America, to offer consumers a pet product line that captures the unique personalities of The Secret Life of Pets loveable characters,” said Manuel Torres, Executive Vice President, NBCUniversal Consumer Products. “PetSmart’s ‘store takeover’ and innovative multi-channel shopping experience extends the adventure further by engaging consumers to explore their own pets ‘secret lives,’ with activities and film-inspired merchandise.”

A Movie to Celebrate: Contests, Toys, Apparel, Beds, Treats and Services

The exclusive new collection is available online and in stores now with movie-inspired toys, beds, collars and apparel. PetSmart worked directly with the Illumination Entertainment filmmakers and Creative Marketing team to ensure the products capture each character’s unique personality, as well as the iconic scenes from the movie.

The collection includes pet apparel such as the Gidget ruffle-skirted dress, character hoodies and slogan tees featuring Max and Duke with sayings likeDo I Smell Sausage?; Fetch Like you Mean It; and Every Dog Has His Day. Pets are sure to love the array of plush and rope squeaker toys featuring all the characters, and with cat and dog beds featuring Gidget and Duke, pets can literally snuggle up these characters.

For a limited time, PetSmart will also carry the unique The Secret Life of Petspackages of Milk-Bone® and Pup-Peroni® dog treats. From June 6 – 22, PetSmart will also run a “Share Your Pets’ Funniest Secret” video contest on YouTube, where 30-second videos featuring funny pet secrets will be posted by contestants and PetSmart will narrow the candidates for a majority vote conducted June 27-July 5. The grand prize winner will win a $500 PetSmart gift card; runners up $250 gift cards.
PetSmart Grooming Salons will offer a new Top Dog Spaw™ service*, complete with coconut-infused shampoo, moisturizing coconut balm paw massage and an exclusive The Secret Life of Pets bandana. And, in keeping with the theme of the movie, what better way for pets to get in on the action than by sending them to Doggie Day Camp! Through July 31, new customers to Doggie Day Camp will receive 50% off their first session*.

The exclusive, custom animation TV ads of the characters’ takeover of PetSmart stores will start airing June 13.

About The Secret Life of Pets
For their fifth fully animated feature-film collaboration, Illumination Entertainment and Universal Pictures present The Secret Life of Pets, a comedy about the lives our pets lead after we leave for work or school each day.

Comedy superstars Louis C.K., Eric Stonestreet and Kevin Hart make their animated feature-film debuts in The Secret Life of Pets, which co-stars Jenny Slate, Ellie Kemper, Lake Bell, Dana Carvey, Hannibal Buress, Bobby Moynihan, Steve Coogan and Albert Brooks.  Illumination founder and CEO Chris Meledandri and his longtime collaborator Janet Healy produce the film directed by Chris Renaud (Despicable Me, Despicable Me 2), co-directed by Yarrow Cheney and written by Cinco Paul & Ken Daurio and Brian Lynch. www.thesecretlifeofpets.com

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,450 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – includingPetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

About NBCUniversal Brand Development
NBCUniversal Brand Development (NBCUBD) drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, kids and family content, and consumer experiences globally. Along with franchise brand management, NBCUBD includes three lines of business: NBCUniversal Consumer Products, Universal Kids & Family Productions, and NBCUniversal Games and Digital Products. NBCUniversal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation.

About Illumination Entertainmen
lllumination Entertainment, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event animated films. Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the hugely successful DESPICABLE ME franchise, which includes MINIONS, the second-highest-grossing animated film of all time as well as DESPICABLE ME 2, an Academy Award nominee for Best Animated Feature of 2013. In all, Illumination’s films, which also include 2011’s HOP and 2012’s Dr. Seuss’ THE LORAX, have grossed more than $3.2 billion in worldwide box-office revenues and feature some of the world’s most renowned talent. Upcoming films, in addition to THE SECRET LIFE OF PETS include SING, which arrives in theaters in December 2016, starring Matthew McConaughey, Reese Witherspoon, Seth MacFarlane, Scarlett Johansson, John C. Reilly, Taron Egerton and Tori Kelly; DESPICABLE ME 3, starring Steve Carell and Trey Parker which is set for June 2017; and a newly-imagined version of Dr. Seuss’ HOW THE GRINCH STOLE CHRISTMAS, starring Benedict Cumberbatch in the title role of The Grinch , that is set for November 2017. In addition, Minion Rush (800 million downloads) has become one of the world’s most popular apps, and Minion Mayhem attracts huge crowds at Universal Orlando Resort and Universal Studios Hollywood.

*All services are subject to availability. Must show proof of vaccinations for Doggie Day Camp. For the safety of all animals and associates, and at the discretion of PetSmart, some pets may not be permitted.

Contacts:

Danielle Bickelmann
Golin for PetSmart
469-680-2503
dbickelmann@golin.com
PetSmart Media Line
623-587-2177

Angela Emery
NBCUniversal Brand Development
818-777-8922
angela.emery@nbcuni.com

PetSmart introduces new products to help pet parents enjoy outdoor adventures with their pets

  • In-Store Event This Weekend Will Offer Outdoor Product Demos, Harness Fittings and Giveaways

PHOENIX, 2016-Apr-10 — /EPR Retail News/ — Springtime is a great time to get outside and get active with our best friends! Whether it’s hiking the trails, playing in the water or taking walks together, PetSmart offers a wide range of new products to help pet parents include their pets in all types of outdoor adventures.

Hiking and Running: Bring Fido on your next hike with the Top Paw™ Reflective Backpack. Made of lightweight material and decked out with handy compartments means pups can easily tote their own food, snacks and waste bags. Keep them nourished with TurboPUP complete meal bars, a portable, healthy food on-the-go. These all-natural, high-protein and grain-free bars are perfect for pet parents who get out with their dogs.

Camping: Collapsible bowls like the Petmate® Collapsible Travel Dog Bowl make hydration away from home a snap! The bowl collapses down to less than half an inch and is made of durable, non-porous silicone. Camping and other outdoor adventures are often synonymous with insects but you can help protect your pets from pests with an Insect Shield tee, neck gaiter or bandana. This lightweight gear is designed to provide long-lasting, effective, odorless insect protection.

Beach Bumming: For pups that love to romp in the water, the Top Paw® Neoprene Reflective Life Jacket offers versatility and athletic styling. A durable rescue handle makes it easy to help dogs out of the water in the event of an emergency. For pups who prefer a more leisurely beach experience, the Martha Stewart Pets® Flamingo Swimsuit will have them beach-ready and adorable.

Playing in the Puddles: PetSmart offers a variety of stylish rain coats to make romping through puddles a blast. The Top Paw™ Dots Rain Coat, also available in trendy floral and plaid patterns, brings fun and comfort to dogs on rainy days.Matching booties are also available!

Nighttime Adventures: Outdoor playtime doesn’t have to stop when the sun goes down – continue the fun safely with light-up collars, harnesses and leashes. Top Paw® Dog-E-Glow™ products all have an LED light tube sewn in to make dogs more visible.

Not sure what products are perfect for you and your pet? Spring into PetSmart this Saturday for the Spring Gear Demo event featuring products demos, recommendations and gear fittings.

Who: Pet parents everywhere & media for local media opportunities
What: Spring Gear Demo
Where: PetSmart stores nationwide*
When: Sat., April 9, noon – 4 p.m.
Why:  Spring is here and the warmer weather and longer days means it’s a great time to get out and active with your pets. PetSmart has products and solutions to make it easier for their pets to join in the fun.
Fun Features: Product demos, harness fittings and recommendations for the various ways pet parents can include their pets in their outdoor adventures. The first 25 pet parents will receive an LED safety light to clip onto their pet’s collar or leash.

These pet products are among a wide, comprehensive assortment available now in PetSmart’s spring line-up.

“At participating PetSmart® locations. Check your local store for availability.”

About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, and operate approximately 1,433 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store.

“http://www.petfooddirect.com”>PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 450,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives – we live it.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Contacts:

Danielle Bickelmann
Golin for PetSmart
469.680.2503
dbickelmann@golin.com

PetSmart Media Line
623-587-2177

Source: PetSmart

PetSmart becomes exclusive retailer to carry pet products featuring The Secret Life of Pets characters

  • PetSmart Receives Exclusive on Licensed Pet Collection
  • Marketing Partnership Involves “Store Takeover” and Innovative Multichannel Shopping Experience

PHOENIX and UNIVERSAL CITY, CA., 2016-Feb-17 — /EPR Retail News/ — PetSmart and NBCUniversal Brand Development Group today announced a strategic partnership with Illumination Entertainment and Universal Pictures’ The Secret Life of Pets. Under the agreement, PetSmart has become the exclusive retailer to carry a collection of pet products featuring the characters from the film.

Under the terms of the deal, an innovative multichannel shopping experience and compelling marketing partnership will be created that will entertain PetSmart’s pet parent customer base, engage new consumers and drive excitement for the film’s audience. The PetSmart campaign will launch timed to the release of The Secret Life of Pets, which arrives in theaters nationwide on July 8, 2016.

“What we instantly responded to is the fact that The Secret Life of Pets shows us the immensely entertaining lives that our pets lead when we’re not around,” said Eran Cohen, Chief Customer Experience Officer, PetSmart. “It’s an all-audience comedy that will be popular among our pet parents and their families – kids and adults alike. We’re excited to team with NBCUniversal Brand Development on the launch of this perfectly aligned pet-oriented movie.”

The Secret Life of Pets will have “store takeover” presence across PetSmart’s more than 1,400 stores throughout North America, petsmart.com and other digital platforms. The Secret Life of Pets campaign will include advertising that features custom-to-PetSmart animation and assets across television, print and digital, as well as social engagement programs.

“Our exclusive partnership with PetSmart is a critical component of our strategy to engage more directly with consumers whose pets are an enormous part of their families,” said Jamie Stevens, Executive Vice President, Global Retail Development, NBCUniversal Brand Development Group. “We are excited to collaborate with PetSmart to expand our reach and bring The Secret Life of Pets to life.”

The exclusive PetSmart product collection includes pet apparel such as the iconic Gidget ruffle-skirted dress and hoodies; slogan tees like “Every Dog Has His Day,” featuring Max and Duke; plush and rope squeaker toys featuring Norman and Snowball; and cat and dog beds featuring Gidget and Duke. Also featured is a curated collection of the Characters’ “Top PetSmart Picks” – a list of PetSmart favorites as picked by the main characters in the movie. Big Heart Pets, the company behind Milk-Bone® dog biscuits, will also offer an exclusive-to-PetSmart line of movie-themed pet treats.

About The Secret Life of Pets
For their fifth fully-animated feature-film collaboration, Illumination Entertainment and Universal Pictures present The Secret Life of Pets, a comedy about the lives our pets lead after we leave for work or school each day.

Comedy superstars Louis C.K., Eric Stonestreet and Kevin Hart make their animated feature-film debuts in The Secret Life of Pets, which co-stars Steve Coogan, Ellie Kemper, Bobby Moynihan, Lake Bell, Dana Carvey, Hannibal Buress, Jenny Slate and Albert Brooks. Illumination founder and CEO Chris Meledandri and his longtime collaborator Janet Healy produce the film directed by Chris Renaud (Despicable Me, Despicable Me 2), co-directed by Yarrow Cheney and written by Brian Lynch and Cinco Paul & Ken Daurio.

About NBCUniversal Brand Development
The NBCUniversal Brand Development Group drives expansion of the company’s intellectual property across the corporation. With a focus on kids and family, the business unit has oversight of a dedicated Universal Kids & Family TV Productions business, Digital Products & Gaming, NBCUniversal Consumer Products, and Franchise Management. A key component to this division includes evolving titles into robust, multi-year sustainable brands with multiple consumer touchpoints, including Television, Digital, Video Games, Consumer Products and Live-Events, among others.

NBCUniversal Brand Development Group is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.

About Illumination Entertainment
lllumination Entertainment, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event animated films. Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the hugely successful DESPICABLE ME franchise, which includes MINIONS, the second-highest-grossing animated film of all time as well as DESPICABLE ME 2, an Academy Award nominee for Best Animated Feature of 2013. In all, Illumination’s films, which also include 2011’s HOP and 2012’s Dr. Seuss’ THE LORAX, have grossed more than $3 billion in worldwide box-office revenues and feature some of the world’s most renowned talent. Upcoming films include the highly anticipated July 2016 release of THE SECRET LIFE OF PETS, starring Louis C.K., Eric Stonestreet, and Kevin Hart in their animated feature debuts; SING, which arrives in theaters in December 2016, starring Matthew McConaughey, Reese Witherspoon, Seth MacFarlane, Scarlett Johansson, John C. Reilly, Taron Egerton and Tori Kelly; DESPICABLE ME 3, set for June 2017; and a newly-imagined version of Dr. Seuss’ THE GRINCH, set for November 2017. In addition, Minion Rush (800 million downloads) has become one of the world’s most popular apps, and Minion Mayhem attracts huge crowds at Universal Orlando Resort and Universal Studios Hollywood.

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,444 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com, OnlyNaturalPet.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of nearly 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart  

Contacts:

Danielle Bickelmann
Golin for PetSmart
972-341-2503
dbickelmann@golin.com
 

PetSmart Media Line
623-587-2177

Sarah Rothman
Illumination Entertainment
646-254-6030
Sarah.Rothman@42West.Net

Evan Langweiler
Universal Pictures
818-777-9709
evan.langweiler@nbcuni.com

Big Lots launches exclusive line of pet products featuring the American Kennel Club brand, AKC® Select

Retailer strives to keep dogs happy and healthy with products including treats, collars and more

Columbus, Ohio, 2015-6-23 — /EPR Retail News/ — Big Lots is proud to announce the launch of AKC® Select, an exclusive line of pet products featuring the American Kennel Club brand. This new premium line of merchandise, along with our current pet product offerings, will provide dog owners with an exceptional value when shopping Big Lots First.

“Dog lovers know dogs are part of the family,” said Richard R. Chene, Executive Vice President, Chief Merchandising Officer. “We are excited to support the American Kennel Club, the leading authority on all things dogs, to offer our customer high-quality products and show her that she can depend on Big Lots for all of her dog’s needs.”

To celebrate the launch of AKC® Select, Big Lots created an online video campaign pairing cuddly puppies and adorable babies as they face off in the ultimate battle of cuteness. Each spot ends with a call for viewers to vote via #TeamDoggies or #TeamBabies on who won the cuteness battle: www.youtube.com/biglots.

The AKC® Select line of products will feature a large range of dog toys and treats along with other dog accessories such as collars, leashes, beds and grooming supplies ranging in price from $3.50 to $15.00. The AKC® Select line is now available in Big Lots stores across the United States. For additional information or to view the product line, visit www.BigLots.com/akc-select.

The American Kennel Club has long been the nation’s leading not-for-profit organization dedicated to purebred dogs and is the largest purebred dog registry in the world. AKC is dedicated to promoting responsible dog ownership and enriching the lives of all dogs through its programs, events, and services.

About Big Lots, Inc.
Headquartered in Columbus, Ohio, Big Lots, Inc. (NYSE: BIG) is a unique, nontraditional, discount retailer operating 1,461 Big Lots stores in 48 states with product assortments in the merchandise categories of Food, Consumables, Furniture, Seasonal, Soft Home, Hard Home, and Electronics Accessories. Our vision is to be recognized for providing an outstanding shopping experience for our customers, valuing and developing our associates, and creating growth for our shareholders. For more information, visit www.biglotsmedia.com

About the American Kennel Club
Founded in 1884, the American Kennel Club is a not-for-profit organization which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function. Along with its more than 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 22,000 competitions for AKCregistered purebred dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, hunt tests, field and earthdog tests. Affiliate AKC organizations include the AKC Humane Fund, AKC Canine Health Foundation, AKC Reunite and the AKC Museum of the Dog. For more information, visit www.akc.org.

AKC, American Kennel Club, the American Kennel Club seal and design, and all associated marks and logos are trademarks, registered trademarks and service marks of The American Kennel Club, Inc.

# # #

Media Contact:
Katie Snyder
1-877-614-1274
Katie.Snyder@havasww.com

Waitrose becomes the first supermarket to go live with website dedicated to pet products

LONDON, 2014-10-2— /EPR Retail News/ — Waitrose has today launched a new ‘breed’ of website – waitrosepet.com – becoming the first supermarket to go live with a website dedicated to pet products. Waitrosepet.com offers the perfect solution to every animal owner’s needs, stocking both well-known brands and specialist products. In all, waitrosepet.com will showcase a huge range of over 9,000 products, including more than 60 Waitrose own-brand lines.

Along with popular brands, waitrosepet.com will stock specialist and veterinary diets, such as Purina Pro Plan, Royal Canin, Hill’s and James Wellbeloved – as well as a broad range of accessories for cats, dogs, birds and fish. WaitrosePet has all of the accessories customers need for their dogs to be the best-dressed this winter, with a range of tweed coats starting at £10.89. Man’s best friend also won’t miss out on festive treats this Christmas, with Billy and Margot Christmas Crackers at £6.99.

Looking to 2015, the waitrosepet.com offering will expand to include reptile and equine products.

WaitrosePet will provide expert advice and product information on specialist pet foods, including a telephone advice service. Waitrose is the first multiple retailer to stock these products, and to make them available with free delivery across the UK on every order (with a minimum spend of £30). In addition customers can ensure they never run out, by booking a repeat delivery using the waitrosepet.com repeat ordering service.

Waitrose has launched WaitrosePet in partnership with online retailer Monster Pet Supplies.

Robert McCarthy, Head of Waitrose Direct Services, said: ‘We are very excited to be the first multiple retailer to launch a website of this kind, with such an extensive range of products designed to meet the needs of all pet owners and animal lovers. WaitrosePet provides our customers, 45% of whom are pet owners, with a convenient one-stop-shop for pets of all ages and breeds, whether they are looking for specialist food for a feline friend or a Christmas treat for man’s best friend.’

To celebrate the launch of waitrosepet.com customers will receive 15% off their first order* until 30 October.

Notes to editors:
*New customers will receive 15% off their first order of £50 or more on Waitrosepet.com, with the promotional code WPET. The offer expires on 30 October 30 2014. For the full terms and conditions of the offer please visitwaitrosepet.com

High resolution images of products stocked by waitrosepet.com along with stills of the new website are available fromwaitrose.com/press.

Highlights from the range include:
PRO PLAN Chicken and Rice Adult Dog Food from £14.99 – PRO PLAN Chicken & Rice Original Adult Dog Food is rich in antioxidants, which help strengthen your dog’s immune system. Providing your dog with comprehensive nourishment and protection with nutrients such as vitamins C & E, keeping them healthy and happy.

Hills Science Plan Feline Optimal Care from £3.79 – Science Plan Feline Adult Optimal Care is precisely balanced nutrition to support optimal fitness. With clinically proven antioxidants, lean proteins and enhanced omega-3s.

Scruffs Thermal Box Dog Bed from £24.99 – The Scruffs Thermal Self Heating dog beds are the ideal choice to keep your pet warm. Self heating pet beds are great for pets who suffer from arthritis, young and ill pets or just those that enjoy the extra warmth.

Billy & Margot Christmas Cracker with Venison Treats 50g £6.99 – Get your dog into the Christmas Spirit with these fantastically festive crackers containing 50g of air-dried venison along with a hat and a joke (you may have to help your pooch to read it out. And they’re bang-free so you don’t startle your four legged friend.

Mutts & Hounds Balmoral Tweed Coat from £50 – Made from Yorkshire woven tweed, the Mutts & Hounds Balmoral Check coat is fully lined to keep your canine snug and warm when it’s cold outside, and features a stylish trim for a classic look that you and your dog will love.

Rosewood Jolly Doggy Stanley Snowman Christmas Toy £6.99 – Rosewood Jolly Doggy Stanley Snowman is a fun festive friend for your canine companion, and makes an excellent stocking filler!

Catit Design Contemporary Cat Furniture Hangout £65.49 (RRP £74.99, save £9.50) – The Catit Design 2 Story Hangout Home is made from natural banana-leaf panels, highly resistant to shredding to stand up to the fearsome assault of your tiny terror’s claws! And when they’ve had enough fun scratching and chasing the hanging toy, they can snuggle down in the cosy hammock for some well-earned rest.

Enquiries
For further information please contact:

Hannah Armstrong, Waitrose Press Office
Telephone: 01344 826 080
Email: Hannah.armstrong@waitrose.co.uk

Bethan Davies, Waitrose Press Office
Telephone: 01344 825 025
Email: Bethan.davies@waitrose.co.uk

FotoLum Offers Child Safety Kit Free For Field Testing

Each year, more than 650 children in the United States are hit and killed by cars while another 20,000 are injured. Invariably, the accidents are due to the child’s lack of vehicle awareness and the driver’s inability to see the child. That problem is particularly critical now as we await the end of daylight saving time, and the days continue to grow shorter. For 2009, the day of the year with the least amount of sunlight is December 21st.

This year FotoLum – a leading developer of photo luminescent products and solutions – is offering an inexpensive, yet effective safety kit designed to increase children’s visibility when walking to school or school bus stops, or playing outside after dark. Fotolum products are far superior to novelty glow in the dark items. They represent the fruits of years of research and testing on high-grade, proprietary, materials that yield photo luminescent performance unmatched in the industry.

For a limited time, FotoLum is seeking individuals to conduct testing of their Child Safety Kit products. Interested parties simply visit the FotoLum website, click on the contact link and send a request. FotoLum will mail out a free Child Safety Kit to the address provided by the requester.

The FotoLum Child Safety Kit was designed for safety outdoors and in. The outdoor components consist of photo luminescent vinyl combined with 3M Scotchlite silver retro-reflective coating in a tread-plate pattern backed with 3M adhesive where applicable. The retro-reflective shines brightly when hit with light, such as that from a vehicle’s headlights while the photo luminescence glows brightly in the dark for hours after proper charging from a natural or artificial light source.

Outdoor components include a glowing Safety Wrist Band with tread-plate reflective, two 1/2″ x 12″ strips of the same material backed with the 3M adhesive for application to bicycle helmets, backpacks or jackets and a 3″ tread-plate reflective photo luminescent glow stick alternative. Fotolum developed the glow stick alternative to counter the toxic waste generated by the disposal of hundreds of millions of one-use chemical glow sticks and glow accessories piling up in land fills every year. The glow stick alternative can be attached to the zipper pull of a jacket, school bags, backpacks, bikes as examples. AllFotolum components are reusable over and over and will last for 10 years or more.

Indoor components include a glow in the dark light switch locator and the award-winning After-Lite Crystal Energy Cell which fastens to a low-energy compact fluorescent light bulb (CFL) to provide energy-free emergency lighting. After-Lite also works great as a night light. The light switch locator absorbs light during the day, then gently illuminates at night indicating the location of the light switch.

The same material used in the FotoLum Child Safety Kit is used on helmet and equipment patches implemented by the Fire Department of New York and many other fire departments across the nation to which FotoLum supplies.

Via EPR Network
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Glowing Non-Slip Material Set to Save Lives and Prevent Injury

Negotiating a flight of stairs in the dark is the stuff of horror movies. Hands grapple for a railing, feet poke tentatively into the invisible abyss for the next step, and the mind struggles to push away the image of a terrible head over heels tumble to the bottom. Add moisture to that scenario and you’ll probably opt for the elevator.

But in a building emergency, the stairwell is the only option. Because of that possibility, the Federal Government has stepped in with strict specifications for photo luminescent usage. In 2008 alone, slip and falls cost the U.S. $36 Billion. Glow in the dark products provide effective illumination when the lights go out, but also provide highly visible indication in the light with their natural bright yellow color. When non-skid properties are added, safety is greatly enhanced.

FotoLum, a leading photo luminescent application developer and manufacturer, has developed non-slip solutions that in many cases exceed those Federal Regulations. Manufactured using 100% recycled materials and proprietary photo luminescent crystals, the FotoLum Glowing Non-Slip is presented in both an aluminum substrate and a tape version. The tape also uses a proprietary adhesive backing providing a superior bond to clean, solid surfaces.

Usage applications include: Public Building and Stadium Steps, Walkways, Boats, Marinas, Industrial Vehicles and more…

FotoLum is currently finalizing the details of an 8,000 step installation in the MidWest United States with other venues to follow in 2009 and 2010. Eventually, by Federal Law, all public venues will be required to utilize to have lighted steps for safety.

In a retro-fit application, the aluminum stair overlays are bonded to the steps with a proprietary, “green”-recognized adhesive; a high performance silyl-terminated, solvent free, UV resistant, moisture curing polyether (tri-polymer). It is a multi-purpose structural sealant designed for difficult bonding and sealing applications. The adhesive bonds aggressively to EPDM, PVC, BUR, coal tar, SBS modified bitumen, granulated APP, asphalt shingles, many types of coated metal, metal flashing details and window glass without emitting harmful fumes while curing.

Features and Benefits of the FotoLum Aluminum Glowing Non-Slip include:

. Photo luminescent epoxy charges in any natural or artificial light source and illuminates for hours
. Exceeds New York City Building Code Local Law 26 Chemical resistant and UV stable
. Meets A.D.A. Standards
. Ideal for new construction as well as replacement stairways
. Stair treads and flat plates can be anchored into cement, steel or wood surfaces during construction

Fotolum Glowing Non-Slip Tape can be applied almost anywhere:

Meets or exceeds the following Federal specifications: OSHA 1920.24 | MIL-L-3891 | MIL-S-17951C | MIL-W-17951C | MIL-W-5044C
. Clearly visible glow-in-the-dark material
. Safely identifies steps during power failure
. Non-toxic / Non-radioactive
. Rechargeable from any light source
. Easy to clean
. Long-wearing, mineral abrasive tread
. Meets OSHA requirements

Fotolum products carry a manufacturer’s warranty ranging from one to four years, with the life of some products exceeding 10 years.

Via EPR Network
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Reflective Pet Collars Saves Pets’ Lives

It has been calculated that currently there are somewhere on the order of 72 million dogs owned by Americans. Those faithful pups are outnumbered by 82 million domestic cats! So it is inevitable that at any given time thousands of pets are roaming free, having escaped their owners for some “exploring” time.

Tragically, many of those escaped pets end up wandering onto the road and unseen, get struck by motor vehicles. The main reason for these accidents are the pets’ lack of visibility to the drivers.

FotoLum – a leading developer of photo luminescent products and solutions – has developed a line of pet collars designed to provide that visibility in multiple modes. Designed, developed and manufactured in Lenexa, Kansas, the FotoLum GlowTie 3-Way Collar is a unique solution born from years of research and testing. It utilizes high-grade, proprietary, photo luminescent materials, proven 3M Scotchlite retro-reflective coating, and high-visibility nylon webbing resulting in pet collar safety performance unmatched in the industry.

As you might imagine, the FotoLum GlowTie 3-Way Collar creates visibility in three ways. The base material is made of high-visibility, 1,100 psi coated nylon webbing. Its bright fluorescent orange color is an eye-catcher. The matching orange 3M retro-reflective shines brightly when hit with light, such as that from a vehicle’s headlights while the glow in the dark photo luminescence glows brightly for hours after proper charging from a natural or artificial light source. Available in 21″, 23″ and 25″ lengths, the fluorescent orange leashes come with a standard paw print pattern, or can be customized with the consumer’s request. Properly charged, the dog collars illuminate, then indicate for up to 12 hours.

FotoLum has just released the GlowTie Cat Collar available in full glow or glow with silver tread-plate reflective. The cat collar utilizes a unique bright blue glow in the dark color which will glow for up to 8 hours when properly charged. Collars are one size, 12″ long, and can be trimmed to fit smaller cats.

These collars can also benefit the pet owners as well. Results from a survey conducted by the U.S. Consumer Product Safety Commission from 2001-2006 revealed an astounding yearly average of 87,000 fall injuries associated with dogs and cats. Any pet owner knows that their pet shows love by staying close. Take a step without looking and before you know it, your feet are tangled up with Fido.FotoLum GlowTie 3-Way Collar increases indoor visibility through their superior glow in the dark performance and high-visibility design.

All Fotolum products are made in the USA and recharge over and over, lasting for 10 years or more.

The same material used in the FotoLum GlowTie 3-Way Collars is used on helmet and equipment patches implemented by the Fire Department of New York and many other fire departments across the nation, including Atlanta and Los Angeles, to which FotoLumsupplies.

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Rescuing Cats And Kittens Turns Truck Driver To Online Pet Supply And Accessory Store Owner

Jeffrey New made the transition from tractor trailer driver to owner of Pet Lovers Palace online pet supplies and accessories store, thanks to the inspiration of his two cats, Maggie and Misty and the 43 cats that he and his wife Alice rescued from euthanization.

petloverspalace

Jeffrey New, The former tractor trailer driver found his real passion and turned it into a practical online pet store, thanks to the inspiration of his 45 cats.

“Maggie and Misty were kittens when we adopted them from the Addison County Humane society after I had suffered a back injury and today I now have 45 kitties. They are the light of my life,” says New.

“When I became their daddy, they helped me through the healing process. I was confined indoors for several months and had a hard time finding quality pet products online. I felt that they deserve the best I can Give them with out paying a high price. It was then I had the “ah-ha” moment and it was then that I realized that other people were also searching the Internet for top quality pet products,” he says.

It was then that New decided to launch Pet Lovers Palace.com online pet store.

“Through the inspiration of my 45 kitties, I created an extensive online pet accessories and supplies store offering hundreds of quality pet products for easy online shopping and superb customer service,” New says.

Today, his growing online pet store offers a comprehensive selection of practical and luxury pet products, including collars and leads, pet carriers, beds, apparel, feeding dishes and agility items.

Pet Lovers Palace carries brand names including; Kitty-Sill, Mr. Herzher’z Wicker Crates, K9 Optix, Multivet No-Bark Collar, Innotek Training collars and fences, Booster Bath, Breed DNA Identification Kit, D.T. Systems, Baritone Beeper Collar, Drinkwell Fountain, FURminator and more.

Pet Lovers Palace product categories: pet clothing, carriers and tote bags; beds; feeding dishes, bowls, sunglasses, collars, harnesses, and leads; car seats; gift items; books, cool toys; and miscellaneous items. For more information, visit www.PetLoversPalace.com.
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ABOUT JEFFREY NEW
Born and raised in Vermont, Jeffrey New has worked for more than 18 years as a tractor trailer driver. It was his passion and concern for animals that inspired him to launch Pet Lovers Palace.com

In addition to his online pet supply store, his wife Alice has launched another entrepreneurial venture Alice Online Treasures, an online collectibles and gifts store. “www.alicesonlinetreasures.com”

Jeffrey New is a member of several animal rescue groups including; the Humane Society of the United States, A.S.P.C.A. and Addison County Humane Society in Middlebury, Vt.

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Dog Pedometer – a gadget that aims to ensure dogs get enough exercise in order to fight the growing rates of diabetes in pets

Lloydspharmacy has introduced a new range of products, including the Dog Pedometer, in time for Christmas. Lloydspharmacy has released a new range of pet products with particular focus on the Dog Pedometer – a gadget that aims to ensure dogs get enough exercise in order to fight the growing rates of diabetes in pets. With the RSPCA estimating that as many as half of UK dogs are now overweight* and experts agreeing that one in 500 dogs will suffer from diabetes**, an obesity related illness, dog owners are being urged to consider their pet’s health this Christmas.

Healthcare specialists Lloydspharmacy have launched a new range of Christmas gifts for pets so that owners can give their favourite ‘family member’ something fun, stylish and good for them.

With recent research showing that 30% of dogs in the UK are overweight*** there is a very real chance that many pets could be in serious need of some more exercise. Furthermore, it is estimated that one in 500 dogs will develop diabetes during their lifetime – a serious medical condition affecting blood sugar levels, which are best controlled in animals by exercise along with diet and blood glucose monitoring.

All the evidence points to the fact that dogs need the right amount of exercise to stay healthy, yet many owners are blissfully unaware of how much exercise their pooches are actually getting – so they have no way of knowing if they are getting enough.

For this Christmas, Lloydspharmacy has launched a new Dog Pedometer, so that dog owners can give their beloved pet a gift that will benefit them well beyond the usual festive treats and bones, and give them the healthiest and happiest start to the New Year. With the capacity to count up to 99,999 steps and offering two different modes to fit smaller and larger animals, the Dog Pedometer will help keep track of a pet’s exercising so that owners can plan and monitor its improvement over time.

A lightweight and compact device, the electronic Dog Pedometer is designed in white and black in the shape of a canine’s face, so it will look charming on every four-legged friend. Sliding comfortably onto a collar, its one touch digital display provides instant feedback on the dog’s activity.

Other gifts in the Lloydspharmacy Christmas pet gift range include a black dog collar with silver paw motifs, which is available in two sizes and made from 100% polyurethane, and a cat collar, that comes in gold and silver, with diamante studs and a bell.

Diabetes is a serious condition, which led Lloydspharmacy to introduce free diabetes tests through their pharmacies.

About Lloydspharmacy:
Lloydspharmacy is the trading name of Lloyds Pharmacy Limited, a wholly owned subsidiary of Celesion AG based in Stuttgart. Lloydspharmacy has more than 1700 pharmacies across the UK and employs more than 16,000 members of staff. Lloydspharmacy offers free type 2 diabetes screening tests and free blood pressure tests.

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*According to information provided on the RSPCA website.
**S.J. Ettinger, E.C. Feldman: Textbook of Veterinary Internal Medicine, 5th Edition, Vol. 2, 2000 pg. 1438 
***Results are based on over 9,000 dogs given PDSA pet health checks between March and October 2006 and March and October 2007. Figures are extrapolated.

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