Tag Archives: Peter Whitsett

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Meijer unveils weeklong Black Friday deals

Meijer unveils weeklong Black Friday deals

 

GRAND RAPIDS, Mich., 2017-Nov-09 — /EPR Retail News/ — Meijer announced today (November 8, 2017) aggressive weeklong Black Friday deals designed to give customers deep savings across the store. Customers can start saving on this season’s hottest gifts beginning Nov. 19 and continuing through Nov. 25, with additional one-day deals on Thanksgiving and Black Friday and with special Santa Bucks savings on Saturday.

Meijer will offer one-day only specials on Thanksgiving, Black Friday and Saturday – all beginning at 6 a.m. Customers with a Meijer Home Delivery membership will find that many in-store deals can also be purchased and delivered on the same day if ordered through Shipt.

“This year, we have expanded the number of deals across the store so our customers can find something for everyone on their list,” said Peter Whitsett, Executive Vice President of Merchandising and Marketing for Meijer. “With a full week of hot deals and special offers there are more opportunities than ever to save.   New to most of our markets this year customers can now get the added convenience of same day delivery thanks to our home delivery program.”

Black Friday All Week

  • Buy 1, Get 1 $1 Kitchen Gadgets, Pyrex Bakeware, Grand Gourmet Bakeware or Rubbermaid food storage
  • Buy 1, Get 1 Free Select Video Games (look for the red sticker)
  • Instapot 6 qt. pressure cooker for $89.99 plus $20 off next shopping trip via Meijer custom coupon at checkout
  • Buy 1, Get 1 $1 Yankee Candles Large Jar or Large Tumbler

Thanksgiving Day Deals

  • Save $180 on a Vizio 48” Smart LED TV, regularly $379.99
  • Save $90 on a Xbox One S 500GB Console, regularly $279.99
  • Save $100 off your next Meijer shopping trip when you buy one Apple Watch Series 1 or Series 2 for $249 or more (exclusions apply)
  • Save $150 off your next Meijer shopping trip when you when you buy one Apple iPad Pro 9.7″ or iPad Pro 10.5″ for $599 or more (exclusions apply)
  • Buy 1, Get 2 Free Select Women’s Apparel
  • Buy 1, Get 1 $1 Shoes
  • 50 percent off Select Toys
  • 20 percent off Select Lego Sets

Black Friday Deals

  • Save $200 on an Element 48” LED HDTV, regularly $399.99
  • Save $100 off your next shopping trip when you buy a Vizio 60” Smart 4K UHD-TV or a Vizio 55” Smart LED TV
  • Buy 1, Get 1 free of equal or lesser value on all Hasbro Games
  • Save 50 percent off select NERF Blasters, Barbie toys, and Playskool Heroes
  • Save $50 on your next Meijer shopping trip when you buy one Kitchen Aid 4.5 QT Classic Plus Stand Mixer
  • Buy 1, Get 1 50 percent off Shopkins Figures or Accessories
  • 50 percent off select Nerf Blasters
  • Buy 1, Get 1 Apparel for the family (mix and match)

Santa Bucks are Back Beginning Nov 25

Meijer is bringing back its popular Santa bucks beginning Nov. 25. Customers can save anywhere from $3 to $20 off select items throughout the store. Meijer will host a bake sale on select holiday bake ware and ingredients, including a .99 cent deal on a 5 lb. bag of Meijer branded flour and sugar.

The ad previews can be seen here or via Facebook and Twitter. While customers can see the ads prior to distribution, the preview does not change the effective date of the advertised products.

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel, home decor and pet departments, and garden centers. For more information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact:

Jennifer Rook
616-791-2794
jennifer.rook@meijer.com

Source: Meijer

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Meijer announces Stacy London as style consultant for its women’s clothing line, Massini

Meijer announces Stacy London as style consultant for its women’s clothing line, Massini

 

First time retailer enlists celebrity endorsement for its Massini fashion line

GRAND RAPIDS, Mich., 2017-Jan-26 — /EPR Retail News/ — Meijer announced today (January 25, 2017) that it tapped Stacy London, one of America’s foremost style experts, to help shape the style direction for its on-trend women’s clothing line, Massini. London is best known as the co-host of TLC’s “What Not to Wear” and “Love Lust or Run,” and is a New York Times best-selling author.

“We continue to make strides to enhance our women’s clothing department – from integrating plus-size apparel to infusing more on-trend designs within our Massini line,” said Peter Whitsett, Executive Vice President of Merchandising and Marketing for Meijer. “We are thrilled to partner with Stacy because she has a knack for quickly creating an emotional connection, and is committed to helping all women feel beautiful and confident regardless of size. We feel Stacy’s philosophy compliments the fundamental inspiration behind Massini.”

Meijer first introduced the Massini brand in October 1986 as sophisticated sportswear for men and boys. Over time, the brand evolved, and in 2005, included lipstick, nail polish, and fashion accessories like hats, scarves, jewelry and watches. Today, the Massini brand is specific to women’s apparel, which London will influence.

In her role, London will serve as a style consultant to help the Meijer Style team continue its focus to evolve the Massini line with affordable trends for everyday wear.

“I am excited to work with the Massini line because the designs inspire women to create a look all of their own,” London said. “There’s a common misbelief that trends only look good on a specific body type or are limited to youth. This is not true. There are no limits. You can wear a trend regardless of your age or body type. I love helping women connect the dots.”

The partnership is the latest in the retailer’s ongoing efforts to draw customers from the grocery aisles to its upgraded apparel offerings. In 2014, Meijer unveiled its fresh approach with regional advertising in national magazines like InStyle, Cosmopolitan and Elle, and by showcasing its on-trend apparel on MeijerStyle.com. In October 2016, Meijer continued to build upon its investment in apparel by announcing a ground-breaking initiative to integrate the plus-size departments in each of its 230 stores into missy and women’s, with all sizes on one rack at the same price.

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and  electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

About Stacy London:

Stacy London is one of America’s foremost fashion experts. She is best known as the co-host of TLC’s hugely popular show, What Not to Wear for 10 years, and most recently hosted 3 seasons of Love Lust or Run. She’s also a style contributor on Access Hollywood, Access Hollywood Live! and Rachael Ray’s syndicated talk show, Rachael. From 2005-2010, Stacy joined The Today Show on NBC as a style correspondent. Prior to her career in television, she worked at Vogue Magazine as a fashion assistant and later returned to Conde Nast as the senior fashion editor at Mademoiselle. Stacy has styled fashion photo-shoots and fashion shows, as well as dressing many celebrities over the years. She has had many prominent endorsements with brands such as Hanes, Pantene, Dr. Scholl’s, Woolite, Lee Jeans and Westfield Malls. Her first book, which concentrates on style by body type, entitled Dress Your Best, was published to stellar reviews. Her second book, The Truth About Style, a New York Times bestseller, is both a memoir and a style guide. In The Truth About Style, Stacy shares her story and focuses on the healing power of personal style and using that expertise to overcome past problems. Stacy has appeared on numerous national talk and news shows. In addition, she has been an expert contributor in countless magazines, newspapers and websites such as Refinery 29. Stacy speaks at corporate and public events and has appeared at ones such as Starwood Hotels, PricewaterhouseCoopers, Oprah University (O You!), Harvard University, Mount Sinai and the 92nd Street Y. Stacy sits on the National Board of the non-profits for Glam4Good and The Jed Foundation, and is on the Advisory board of The Li.st and Stylinity. She contributes time as well to charities such as Step Up!, The American Cancer Society, and as many Animal Charities as possible.

Contact:

Christina Fecher
christina.fecher@meijer.com
616-540-6108

Source: Meijer

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Meijer to host authentic Italian cooking by The Food Network’s Iron Chef America Judge, Mario Rizzotti at stores this month

Meijer to host authentic Italian cooking by The Food Network’s Iron Chef America Judge, Mario Rizzotti at stores this month

 

GRAND RAPIDS, Mich., 2017-Jan-16 — /EPR Retail News/ — Meijer is teaming up with the Italian Trade Agency to bring an authentic Italian cooking experience to select Meijer stores hosted later this month by The Food Network’s Iron Chef America Judge, Mario Rizzotti.

The cooking demonstrations are part of a larger Meijer Mercato Italiano experience that will take place at all Meijer stores, featuring more than 400 authentic Italian products like artisan Italian pasta, San Marzano tomatoes, Italian wine and Italian extra virgin olive oil for a limited time beginning mid-month.

“Meijer is pleased to partner with the Italian Trade Agency to offer our customers an authentic Italian cooking experience,” said Peter Whitsett, Executive Vice President of Merchandising and Marketing. “Interest in Italian food continues to rise. We wanted to create an experience to make it easy for our customers to find and learn about the ingredients they want. With Mario’s help, they’ll gain a greater understanding of true Italian ingredients and how best to use them.”

During each of the six Italian cooking demonstrations, Rizzotti will cook an authentic Italian pasta dish and put his own twist on a gelato for the first 50 customers with a wristband. The events, which will also feature a live Q&A session, will be held from 6-7 p.m.:

  • Jan. 23 at the Algonquin Meijer, 400 S. Randall Road in Algonquin, Ill.
  • Jan. 24 at the Indianapolis Meijer, 5550 N. Keystone Ave. in Indianapolis, Ind.
  • Jan. 25 at the Knapp’s Corner Meijer, 1997 E. Beltline Ave. in Grand Rapids, Mich.
  • Jan. 26 at the Okemos Meijer, 2055 W. Grand River Ave. in Okemos, Mich.
  • Jan. 27 at the Royal Oak Meijer, 5150 Coolidge Hwy. in Royal Oak, Mich.
  • Jan. 28 at the Westerville Meijer, 100 Polaris Parkway in Westerville, Ohio

“It’s great to see a major retailer like Meijer working in partnership with the Italian government in an effort to offer Americans a larger variety of rare Italian products,” Rizzotti said. “I’ve spent my career educating food lovers on how to tell authentic Italian products from the fake, so I’m thrilled to be part of Meijer’s Italian Chef events.”

Rizzotti, an acclaimed TV personality and Italian culinary expert, left Rome in his early 20s and moved to the United States, where he has been educating food lovers about authentic Italian ingredients. He is best known as the seasoned – yet approachable – judge on The Food Network’s “Iron Chef America.”

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For more information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

About ITA:

The Italian Trade Agency is the government organization which provides the internationalization of the Italian companies in line with the strategies of the Ministry for Economic development. The ITA provides information, support and advice to Italian and foreign based companies interested in “Made in Italy” products and technologies. In addition to its headquarters in Rome, the ITA operates worldwide from a network of 65 Trade Promotion Offices linked to Italian embassies and Consulates, the ITA also works closely with local authorities and businesses. The ITA Chicago office (chicago@ice.it, Twitter @ITAChicago), has partnered with selected major U.S. retailers on promotional activities aimed at increasing the selection of “Authentic Italian” food and wines.

About Mario:

Mario Rizzotti is an acclaimed television personality and Italian culinary expert who lives by one simple motto, “a meal is not the consumption of food, but rather a celebration of Dolce Vita.” TV audiences know him best as the seasoned yet approachable judge on The Food Network’s “Iron Chef America,” where he was called to judge Iron Chefs like Mario Batali, Michael Symon, Marc Forgione, Bobby Flay, Masaharu Morimoto and more. After leaving Rome, Italy in his early twenties, Mario moved the U.S. and has been educating food lovers everywhere about authentic Italian ingredients. As Italian Culinary Expert for Academia Barilla, Mario helped consumers understand the differences in olive oils, balsamic vinegars, Italian cheeses and cured meats, and how to distinguish real Italian products. He has been asked to Emcee and judge at numerous culinary events including Chicago Gourmet, Aspen Food and Wine and more, and is often sought after for advice when chefs open new restaurants and create new menus. Mario resides outside of Chicago with his wife and three children.

Contact:
Christina Fecher
christina.fecher@meijer.com
616-540-6108

Source: Meijer

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Meijer offers sneak peek at its upcoming, week-long Black Friday deals

Meijer offers sneak peek at its upcoming, week-long Black Friday deals
Meijer offers sneak peek at its upcoming, week-long Black Friday deals

 

GRAND RAPIDS, Mich., 2016-Nov-16 — /EPR Retail News/ — Meijer is giving customers a chance to get a head start on their Christmas shopping by offering a sneak peek at its upcoming, week-long Black Friday deals. Customers can start saving on this season’s hottest gifts beginning Nov. 20 – five days before Black Friday.

The Grand Rapids, Mich.-based retailer will also offer special sales beginning Thanksgiving morning at 6 a.m. to accommodate customers shopping for last-minute items who may want to get a jump on their holiday shopping. These special deals continue through Nov. 26.

“Christmas shopping can be very stressful, which is why Meijer believes that customers shouldn’t have to work hard to find great deals,” said Peter Whitsett, executive vice president of merchandising and marketing. “This sneak peek gives our customers time to plan ahead and choose how early or late they want to shop for everyone on their list all week long.”

Examples of hot electronics and toys deals include:

Thanksgiving Day Deals

  • Save $200 on a Vizio 50” LED TV, Regularly $399.99
  • 50 percent off Beats Solo 2 Wired On-Ear Headphones
  • Save $50 on any Xbox One S Console or Console Bundle, and receive $50 off your next shopping trip at Meijer.
  • Save $50 on a PlayStation 4 Uncharted Bundle, and receive $25 off your next shopping trip at Meijer.
  • Save $50 on Huffy 20” Glitzy or Shockwave Bike
  • Save $20 on a Fitbit Charge Heart Rate + Fitness Wristband, and receive $25 off your next shopping trip at Meijer.

Black Friday Deals

  • Save $600 on Samsung 60” Smart 4K UHD TV
  • Save $200 on Parrot Bebop Drone
  • Save $100 on New Nintendo 3DS Super Mario White and Black Editions
  • Buy one, get one 50% off Shopkins Figures or Accessories
  • 50 percent off Disney Princess Shimmer Dolls
  • 50 percent off select Nerf Blasters

Special Black Saturday Deal for mPerks Customers

Meijer is introducing a special holiday shopping perk for its mPerks customers. Meijer customers using mPerks can save an additional 10 percent off on all general merchandise and apparel with mPerks digital coupons.  The Saturday ad preview can be seen here. Signing up for Meijer mPerks is easy and free at mperks.com or on the Meijer mobile app.

The ad previews can be seen here or via Facebook and Twitter. While customers can see the ads prior to distribution, the preview does not change the effective date of the advertised products.

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As the inventor of the “one-stop shopping” concept, Meijer store have evolved over the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For more information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer

Contact:
Jennifer Rook
jennifer.rook@meijer.com
616-791-2794

Source: Meijer

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Meijer to place sizes S-3X apparel on the same rack giving customers of all sizes the opportunity to shop together

Meijer to place sizes S-3X apparel on the same rack giving customers of all sizes the opportunity to shop together
Meijer to place sizes S-3X apparel on the same rack giving customers of all sizes the opportunity to shop together

 

Retailer offers ground-breaking shopping experience by placing sizes S-3X on the same rack

GRAND RAPIDS, Mich., 2016-Nov-02 — /EPR Retail News/ — Building upon its investment in apparel, Grand Rapids, Mich.-based retailer Meijer is announcing a new, inclusive shopping experience that will give customers of all sizes the opportunity to shop together.

By early 2017, plus-size departments in each of the retailer’s 230 stores across the Midwest will be integrated into missy and women’s, placing straight and extended sizes on one rack. As an industry leader in making this change, Meijer is proud to create a shopping experience based on trends, not size.

“Over the past few years, we’ve placed an increased focus on bringing more on-trend, affordable apparel to our customers,” said Peter Whitsett, executive vice president of merchandising and marketing. “This fresh approach to shopping represents a continuation of that commitment, giving our customers the trends they’re looking for, regardless of what size they wear.”

Meijer says its customers are taking notice.

“I think that’s so amazing, the way Meijer is incorporating plus and the smaller sizes together,” said JoElla Saines, a Meijer customer from Normal, Ill. “Now everyone can shop together, not separate.”

As part of this merchandising change, Meijer is also rolling out equal pricing for all women’s apparel items, no longer charging more for plus sizes despite the higher production costs. The Midwest retailer is making this investment so all customers have access to fashion at the same price.

“Plus-size apparel is often priced higher than missy or women’s sizes,” said Annette Repasch, group vice president of softlines for Meijer. “We believe all our customers deserve to pay the same price for the same trends, regardless of size.”

By combining all sizes into one department, Meijer is also able to maximize its existing retail space. The new, integrated clothing department only accounts for 80 percent of the current space, which will allow the apparel buyers at Meijer to add even more trends and styles in the near future.

This ground-breaking shopping experience began in June 2016, and is currently available in 15 Meijer stores. Customers will see the retailer’s commitment to offering on-trend styles for most sizes when the retailer completes this roll-out to all 230 stores by early 2017.

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. Additional information on Meijer can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact:

Christina Fecher
christina.fecher@meijer.com
616-735-7968

Source: Meijer

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Meijer: Michigan-based craft beer sales increased by 20 percent across its six-state footprint in 2016

Meijer: Michigan-based craft beer sales increased by 20 percent across its six-state footprint in 2016
Meijer: Michigan-based craft beer sales increased by 20 percent across its six-state footprint in 2016

 

GRAND RAPIDS, Mich., 2016-Oct-29 — /EPR Retail News/ — Meijer began carrying its first craft brew more than 20 years ago. Today (October 26, 2016), Meijer remains committed to the growing industry and the up-and-coming local breweries across the Midwest.

The Grand Rapids, Mich.-based retailer’s commitment to local craft breweries represents an annual economic impact of more than $100 million across the Midwest. Meijer expects to stay on par with its projected double-digit volume growth in craft beer sales, as the retailer has experienced over the past three years. With respect to Michigan-based craft beer alone, Meijer reports it has seen a 20 percent increase across its six-state footprint so far this year, said Rich O’Keefe, Meijer senior buyer, during a recent exclusive roundtable gathering of some of the best craft beer breweries in southeast Michigan.

“We attribute this growth to establishing a great dialogue with craft beer breweries throughout Michigan and cultivating their popularity across our retail foot print,” said O’Keefe at Atwater Brewery in Detroit. “The consumer response has been tremendous. It proves that the thirst for Michigan craft beer is apparent throughout our retail markets. We are proud of the great products Michigan-based breweries produce and look forward to expanding the availability and building the popularity of other great regional breweries.”

Meijer gathered together several Detroit and Michigan-based brewery owners and founders at Atwater Brewery to discuss product trends and the state of the local craft beer industry. The event kicked off local in-store tasting events with area craft “brewlebrities” on site at select Meijer stores.

Participants included:

  • Joe Short: Founder/Owner of Short’s Brewing Company
  • Mark Reith: Owner of Atwater Brewery
  • Eric Briggeman: Vice President/General Manager of Rochester Mills Brewery
  • Kyle VanDeventer: Sales Manager of Griffin Claw
  • John Leone: Owner/President of ROAK Brewing Company
  • Tony Grant: Owner of Jolly Pumpkin Artisan Ales, North Peak Brewing Company and Northern United Brewing Company
  • Chase Kushak: Co-Founder/CEO of Founders Brewing Company
  • Matt Moberly: Director of Business Insights of Bells Brewery

“The concept of craft beer – especially in Detroit – has grown quickly from a garage hobby to a viable economic engine for Detroit and Michigan,” said Peter Whitsett, executive vice president of merchandising and marketing for Meijer. “We are proud to celebrate the craft masters who drove this industry to where it is today in Detroit. Their commitment to quality and craftsmanship is fueling demand for craft beer in and around Detroit.”

Meijer began carrying its first craft brew – Bell’s Oberon – 20 years ago at a single Kalamazoo store, and today sells more than 550 different craft beers from 220 local breweries across the retailer’s six-state footprint. Of those, 40 are produced by Detroit or southeast Michigan breweries. Meijer continues to partner with local craft brewers to expand their distribution. In fact, Michigan craft beer sales account for 31 percent of the retailer’s craft beer sales and 10 percent of the retailer’s total beer sales.

“Being in the same room with this group of craft brewlebrities – knowing their histories and the how far they’ve come is truly amazing,” said Shannon Long, producer and co-host of Pure Brews America, who moderated the roundtable discussion. “I think what makes them great is that they are focused on their core and not the next hot thing. They don’t need to follow a trend because they are the trend. ”

To see a video of Detroit craft brew masters sharing their perspective on making a good craft brew and their relationship with Meijer, please visit http://newsroom.meijer.com/multimedia.

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. Additional information on Meijer can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact:
Christina Fecher
christina.fecher@meijer.com
616-735-7968

Source: Meijer

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Meijer sees 50 percent increase in Halloween shoppers preparing for weekend-long festivities

Meijer sees 50 percent increase in Halloween shoppers preparing for weekend-long festivities
Meijer sees 50 percent increase in Halloween shoppers preparing for weekend-long festivities

 

GRAND RAPIDS, Mich., 2016-Oct-14 — /EPR Retail News/ — With Halloween falling on a Monday this year, consumers will be celebrating throughout the entire weekend. Meijer is already seeing an increase in demand.

The Grand Rapids, Mich.-based retailer is seeing as much as a 50 percent rise in customers taking advantage of early Halloween savings on décor, candy and costumes.

“Our store directors are reporting that their customers are very enthusiastic about what we have to offer for Halloween, which has really become an important seasonal celebration with trick-or-treating, pumpkin carving and costume parties all month long,” said Peter Whitsett, executive vice president of merchandising and marketing. “Meijer offers a wide selection of Halloween items, so we look forward to helping them find everything they need for their weekend festivities.”

The average person will spend nearly $90 this Halloween on indoor and outdoor décor, costumes and candy, and 7 in 10 consumers plan to hand out candy. Total spending on Halloween is expected to reach $8.4 billion, according to the National Retail Federation.

Top costume trends for this season include:

  • Adults: Due to the growing popularity of social media channels Instagram and Pinterest, DIY costumes continue to rise. Meijer will sell more than 80,000 masks and wigs, including emoji and presidential masks. Total costume accessories – makeup, wigs, masks and toy accessories – are projected up 50 percent this year versus last year.
  • Boys: Teenage Mutant Ninja Turtles and Marvel superhero muscle costumes continue to be the most popular. An estimated 70 percent of all boys’ costumes purchased are licensed products.
  • Girls: Traditional princess costumes will continue to be strong selections. However, Supergirl, Batgirl and Wonder Woman emerge this year as popular girl power heroes in anticipation of upcoming movie releases.
  • Toddlers/Infants: Parents are enthusiastic about dressing their little trick-or-treaters up as pandas, unicorns and dinosaurs, as well as in Paw Patrol, Nemo and Shopkins character costumes.
  • Quick-and-Easy-Costumes: Step in or “bagged” costumes will provide customers with “no muss-no fuss” solutions this Halloween. Novelty items like Pizza, Bacon, Ketchup and Mustard are ever-popular for adults. New this year are the photo real supersize masks, such as monkey, unicorn and pug.

Top décor trends:

  • Classic to Creepy Halloween with pumpkins, garland, skulls, skeletons and tableware.
  • Bigger is Better with life-size lunging reaper, giant flashing spider and harvest welcome sign. Grave digging and zombies continue to be popular.
  • Animated/Lighted décor is more popular than ever with projectors, outdoor string lighting and indoor battery-operated lighting. This category is projected to increase by more than 30 percent this year.

Top 5 Halloween candy items:

  • Reese’s Peanut Butter Cups Fun Size
  • Kit Kats Fun Size
  • Snickers Fun Size
  • Brach’s Candy Corn
  • Kraft Carmels

An infographic highlighting key Halloween trends is available on the Meijer Newsroom athttp://newsroom.meijer.com/infographics.

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. Additional information on Meijer can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact:
Christina Fecher
christina.fecher@meijer.com
616-540-6108

Source: Meijer

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Paula Creamer and Morgan Pressel to play in the Meijer LPGA Classic for Simply Give, June 14-19 at Blythefield Country Club

Creamer and Pressel commit to join the field in Grand Rapids

GRAND RAPIDS, Mich., 2016-May-11 — /EPR Retail News/ — Officials announced today that two of the biggest names in ladies golf have committed to play in the Meijer LPGA Classic for Simply Give. Paula Creamer and Morgan Pressel – both of whom have multiple LPGA Tour victories under their belts – will compete alongside 142 of the other best lady golfers in the world June 14-19 at Blythefield Country Club.

“With Paula and Morgan – two LPGA tour favorites – committing to play, our third-year field is off to a fantastic start,” Tournament Director Lesley Baker said. “Both players have gone above and beyond to support the tournament and Simply Give, and we couldn’t be happier to host them here in Grand Rapids.”

In its third year, representatives with Meijer continue to invest in the Meijer LPGA Classic for Simply Give, ensuring West Michigan is a staple on the LPGA Tour. The retailer’s tournament has a purse of $2 million, and has expanded tournament-week activities and events for families.

Additionally, the retailer produced a television advertisement, featuring both Creamer and Pressel, to promote the tournament at Blythefield Country Club.

“We welcomed the opportunity to work with these talented athletes to promote the Meijer LPGA Classic for Simply Give,” said Peter Whitsett, executive vice president of merchandising and marketing for Meijer. “Their continued commitment to our tournament, and its cause to feed the hungry across the Midwest, will not only drive community engagement, but lead the way for a talent-packed field.”

Paula Creamer

Paula has a total of 11 career wins, including the 2010 Women’s U.S. Open. She has 99 career Top Ten finishes, and is a five-time member of the U.S. Solheim Cup Team. Paula enjoys visiting U.S. military bases around the world and spending time with the armed forces and their families.

Morgan Pressel

Morgan Pressel is a five-time U.S. Solheim Cup Team member, and had Top Five finishes in each of her first three majors in 2015. She placed 1st at the ANA Inspiration Major in 2007 and 2nd at the KPMG Women’s PGA Championship in 2011. She established The Kathryn Krickstein Pressel MammoVan in South Florida to provide mammograms and breast health education, and each year hosts the Morgan & Friends Fight Cancer charity tournament.

The 2016 Meijer LPGA Classic for Simply Give will host a full field of 144 players, playing 72 holes of stroke play over four days of competition. The driving mission of the Meijer LPGA Classic for Simply Give is to focus on feeding the hungry, and improving the quality of life within the region. The tournament coincides with the retailer’s Simply Giveprogram, which has generated more than $21 million since 2008 for food pantries in the communities it serves.

Similar to last year, proceeds from the tournament – and each of the week’s festivities – will benefit the Meijer Simply Give program that restocks the shelves of food pantries throughout the Midwest. The Meijer LPGA Classic for Simply Give has donated more than $1.3 Million to local food pantries through the Simply Give program.

For more information on the Meijer LPGA Classic for Simply Give or to volunteer, please visit meijerLPGAclassic.com. 

To view a video recapping the 2015 Meijer LPGA Classic for Simply Give, please visit meijerLPGAclassic.com, and a video on the Meijer hunger relief efforts, including Simply Give, please visit http://newsroom.meijer.com/meijer-simply-give-video.

About Meijer Simply Give:
Meijer is a family-owned retailer based in Grand Rapids, Mich. with a fundamental philosophy aimed at strengthening the communities it serves. Meijer operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin, and proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit www.meijercommunity.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

About Blythefield Country Club:
Located just north of Grand Rapids, Blythefield has been providing families the best golf and social experience in West Michigan since 1928. With the Rogue River flowing through, Blythefield boasts one of the most beautiful championship layouts in Michigan. Previously, Blythefield has hosted the 1953 Western Amateur, the 1961 Western Open, won by Arnold Palmer, and the 2005 Western Junior won by Rickie Fowler. Beginning in 2014 Blythefield is honored to host the Meijer LPGA Classic. Learn more about Blythefield Country Club at www.blythefieldcc.org.

About the LPGA (Ladies Professional Golf Association):
The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.facebook.com/LPGA, www.twitter.com/lpga, and www.youtube.com/lpgavideo.

About Octagon Global Events:
Octagon Global Events is a division of Octagon, the world’s largest sports and entertainment representation and marketing agency. Octagon Global Events focuses on premium event/property management, providing strategic corporate solutions. The division currently manages two Champions Tour events, two LPGA Tour events and the Toyota Texas Bass Classic. For more information, visit http://www.octagonglobalevents.com.

Contact: Lesley Baker, Tournament Director, Octagon, Lesley.Baker@octagon.com, 616-426-6225 or Christina Fecher, Public Relations Manager, Meijer, Christina.Fecher@meijer.com, 616-735-7968

 

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Paula Creamer and Morgan Pressel to play in the Meijer LPGA Classic for Simply Give, June 14-19 at Blythefield Country Club

Paula Creamer and Morgan Pressel to play in the Meijer LPGA Classic for Simply Give, June 14-19 at Blythefield Country Club

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Authentic, handmade tortillas and tortilla chips in Meijer’s 222 stores across the Midwest

Retailer offers authentic, handmade tortillas and tortilla chips in all Meijer stores

GRAND RAPIDS, Mich., 2015-10-26 — /EPR Retail News/ — A new partnership between Meijer and Detroit-based manufacturer Hacienda Mexican Foods has not only placed authentic, handmade products in each of the retailer’s 222 stores across the Midwest, but has also allowed the small family-owned manufacturer to expand its operation and create local jobs in southwest Detroit.

“Meijer is committed to supporting Michigan businesses because it’s what our customers want and deserve,” said Peter Whitsett, executive vice president of merchandising and marketing for Meijer. “But the impact of this partnership with Hacienda Mexican Foods means so much more.  It has created a ripple effect that has encouraged business growth and created jobs in the city of Detroit.”

The Grand Rapids, Mich.-based retailer began its partnership with Hacienda Mexican Foods in June 2014 when it began carrying corn and flour tortillas in 50 of its Michigan stores. The success of the product was quickly realized, which ultimately led to an expansion throughout the retailer’s Midwest footprint this fall and the inclusion of tortilla chips.

Hacienda Mexican Foods provides each Meijer store with three varieties of authentic, handmade tortilla chips – salted, unsalted and chili lime – and corn and flour tortillas. So far, the products have achieved a triple-digit percentage increase.

Owner Lydia Gutierrez said the increased business provided opportunity – to more than double the business she started in the early 1990s with her late husband, to support the local economy, and most importantly, to hire 40 individuals who live in the Mexicantown neighborhood where her business is located.

“The jobs we are giving to the community are for people who are hard workers, but maybe they do not have all the education,” Gutierrez said. “We’ve been able to change lives, change a community. We could not do what we’re doing today if it was not for Meijer’s willingness to work with us. It’s been such a blessing.”

Gutierrez said she’s also added a second shift at her manufacturing plant in Mexicantown to fulfill the retailer’s orders. The authentic tortillas and tortilla chips are handmade daily, and distributed to Meijer stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin within days.

To view a video highlighting the Meijer-Hacienda Mexican Foods partnership, please visit http://newsroom.meijer.com/hacienda-mexican-foods-partnership-2. A b-roll package for media use is available on the Meijer Newsroom at http://newsroom.meijer.com/broll-footage. Photos are also available.

About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 222 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronic offerings. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.

Contact: Christina Fecher, 616-540-6108, christina.fecher@meijer.com

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Authentic, handmade tortillas and tortilla chips in Meijer’s 222 stores across the Midwest

Authentic, handmade tortillas and tortilla chips in Meijer’s 222 stores across the Midwest

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Meijer expects 20% increase in shoppers taking advantage of early Halloween savings and hunting

Meijer sees increased interest as weekend Halloween won’t happen again until 2020

GRAND RAPIDS, Mich., 2015-10-9 — /EPR Retail News/ — Midwestern retailer Meijer is seeing as much as a 20 percent increase in shoppers taking advantage of Halloween savings and hunting earlier for decorations, candy and costumes this year, according to Peter Whitsett, executive vice president of merchandising and marketing.

“The next time Halloween will be celebrated on the weekend won’t be until 2020, so we’re seeing enthusiastic shoppers making it more of seasonal experience by planning their trick-or-treating, haunted house visits and unforgettable parties throughout October,” Whitsett said. “We know that more parents are decorating their homes and even dressing up with their kids, so we look forward to providing everything families need for their weekend festivities.”

Meijer aggressively expanded its selection in kids licensed costumes, adult costume accessories and animated home decorations this year to help shoppers maximize their Halloween experience. Whitsett said that nearly half will decorate their home, more than two-thirds of all celebrants will wear a costume and more than 157 million people are planning to celebrate and throw or attend parties.

The average person will spend $75 this Halloween on indoor and outdoor décor, costumes and candy, and nearly 70 million people plan on passing out candy. Total spending on Halloween will reach $6.9 billion, according to the National Retail Federation.

Top costume trends for this season include:

  • Adults: Customizable costumes with hoodies, masks, hats, wigs and other accessories.
  • Boys: Star Wars, Teenage Ninja Mutant Turtles and superhero muscle costumes from the Avengers continue to be most popular. About 70 percent of all boys’ costumes purchased are licensed products.
  • Girls: Monster High continues to be popular, but My Little Pony, as well as Anna and Elsa from Frozen are still top costume choices.
  • Toddlers: Parents are most enthusiastic about dressing their toddlers up in Paw Patrol, Sesame Street andMinions character costumes.
  • Pets: With more and more consumers treating their pets as members of the family, Meijer expects to sell more than 80,000 pet outfits and accessories this year by featuring an expanded selection of Star Wars licensed costumes and a wider assortment of dog apparel.
  • Quick-and easy-costumes: Step-in or “bagged” costumes will provide customers with “no muss-no fuss” solutions this Halloween. Novelty costumes like Sharks, Bacon, Penguins, and Bananas are ever-popular for adults.
  • Do-It-Yourself costumes: DIY has grown in popularity beyond the Meijer craft aisles. More and more adults are piecing together costumes for kids and family, which is why Meijer continues to offer a wide assortment of wigs and individual costume accessories. Meijer sells more black nail polish and novelty make-up during Halloween than any other time throughout the year.

Additionally, Meijer is hosting a Halloween Pets Costume Sweepstakes on its Facebook page. Beginning Oct. 18,upload a photo of your pet in a Halloween costume for a chance to win one of three sweepstakes packages that feature a year’s worth of pet treats, Avanti greeting cards and free photo prints from Meijer Photo.

For additional Halloween trends at Meijer, please see the Halloween Fact Sheet on the Meijer Newsroom.

About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 222 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronic offerings. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.

Contact: Joe Hirschmugl, 616-791-3943, joseph.hirschmugl@meijer.com

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Meijer expects 20% increase in shoppers taking advantage of early Halloween savings and hunting

Meijer expects 20% increase in shoppers taking advantage of early Halloween savings and hunting

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Meijer duplicates the shoe shopping concept SKECHERS in four more stores this fall

Retailer continues its investment in fashion

GRAND RAPIDS, Mich., 2015-9-28 — /EPR Retail News/ — Only six months after Meijer announced the opening of its first SKECHERS concept shop inside its Knapp’s Corner store, the Grand Rapids, Mich.-based retailer announced today that it’s duplicating the shoe shopping experience in four more stores this fall.

This week, customers of the Midland, Mich. and Greenwood, Ind. Meijer stores will have the opportunity to shop for more than 200 of the latest SKECHERS shoe styles for men, women and children, and similar shops will open next week at Meijer stores in Marysville, Ohio, and Grafton, Wis.

“At Meijer, we are always striving to provide our customers with the great items they are looking for at affordable prices,” said Peter Whitsett, executive vice president of merchandising and marketing for Meijer. “Our SKECHERS concept shops strengthen our commitment to customers and gives families a convenient place to shop for shoes together.”

Meijer has offered the popular SKECHERS shoe brand for more than a decade and is one of the largest retailers of the SKECHERS brand across the Midwest. The 804-square-foot SKECHERS concept shop began as a pilot project at the Knapp’s Corner Meijer to enhance the shoe-buying experience for its trend-savvy customers.

The concept shop has done so well that the retailer plans to expand to four more stores this year, with dozens of others on the horizon. The SKECHERS concept shop will feature four video screens to present product information and lifestyle news, including celebrity endorsements of SKECHERS shoes.

Grand opening celebrations, featuring giveaways and shoe experts from Meijer and SKECHERS, will be held at each of the new concept shops from noon to 3 p.m.:

  • Sept. 26 at the Greenwood, Ind. Meijer store
  • Oct. 3 at the Midland, Mich. Meijer store
  • Oct. 10 at the Marysville, Ohio Meijer store
  • Oct. 17 at the Grafton, Wisc. Meijer store

“SKECHERS remains a very popular national shoe brand for our customers, who are looking for style and fit at an affordable price,” said Glen Reinart, divisional merchandise manager of shoes, jewelry and accessories for Meijer. “Their designs and technology are kept fresh and appeal to all ages. These concept shops are a perfect way for our customers to easily find the SKECHERS style and fit that matches their lifestyle.”

About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 222 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronic offerings. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.

About SKECHERS USA, Inc.:
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,000 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 12 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout Europe. For more information, please visit skechers.comand follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

Contact: Christina Fecher, 616-540-6108, christina.fecher@meijer.com

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Meijer duplicates the shoe shopping concept SKECHERS in four more stores this fall

Meijer duplicates the shoe shopping concept SKECHERS in four more stores this fall

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222 Meijer stores across Midwest to feature variety of Star Wars grocery and merchandise items

Retailer featuring variety of items and hosting midnight events for Force Friday at 222 stores across Midwest

GRAND RAPIDS, Mich., 2015-8-31— /EPR Retail News/ — Meijer stores throughout the Midwest are preparing to bring customers closer to a galaxy far, far away by offering a variety of grocery and merchandise items in honor of the epic Star Wars saga and this year’stheatrical release of Star Wars: The Force Awakens.

Starting on Force Friday at 12:01 a.m., Sept. 4, young Jedi and their families will find a huge variety of the newest Star Wars themed products at all 222 stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. The Grand-Rapids, Mich.-based retailer is also hosting larger regional midnight events at 12 Meijer stores where customers can participate in the Force Friday global celebration for Star Wars.

“There are generations of Star Wars enthusiasts counting down to the latest in this epic saga, so we’re thrilled to be carrying a wide assortment of merchandise and groceries in nearly every aisle throughout our stores,” said Peter Whitsett, executive vice president of merchandising and marketing. “The Force is strong in our customers, so we’ll feature everything from toys and collectibles, to apparel and houseware items.”

Whitsett said other items will include Disney Infinity 3.0 Edition, which joins forces with Star Wars for PlayStation 4, PlayStation 3, Xbox One, Xbox 360, and Wii U gaming systems. In addition to Blu-Rays, DVDs, books, wall plaques, and posters from the original film series and other fan-favorite items, Meijer will also feature Taste of the Galaxy food stations on Force Friday with samplings and Star Wars-themed recipe options to feed the fandom as they re-watch their favorite episodes.

“We are thrilled our stores will help fans be among the first to get their hands on the all new assortment of Star Warsmerchandise,” Whitsett said. “Once customers see our selection for Force Friday, they’ll see we’re the perfect one-stop shop for all things related to Star Wars.”

About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 222 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or become a fan at www.facebook.com/meijer.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.    

Contact: Joe Hirschmugl, 616-791-3943, joseph.hirschmugl@meijer.com

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222 Meijer stores across Midwest to feature variety of Star Wars grocery and merchandise items

222 Meijer stores across Midwest to feature variety of Star Wars grocery and merchandise items

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Meijer Drops Prices on More than 300 Items to Help Back-To-School Shoppers Prepare Early

Meijer Drops Prices on More than 300 Items to Help Customers Prepare Early

GRAND RAPIDS, Mich., 2015-7-23 — /EPR Retail News/ — With the summer in full swing, families are shifting their focus from fireworks and bonfires to shopping for the upcoming school year, according to a recent Meijer customer survey. While most shoppers plan to spend more than they did last year on school supplies, 75 percent are expecting even more shopping trips to buy as much as they can on their back-to-school list before the first day of school.

“Families are starting their back-to-school shopping earlier than ever and seem incredibly focused on taking advantage of deals,” said Peter Whitsett, executive vice president of merchandising and marketing for the Grand Rapids, Mich.-based retailer. “We’ve not only expanded our selection, carrying more than 1,250 items, but we have dropped prices on key school supplies while adding more on-trend items like backpacks, locker decorations, notebooks and apparel.”

The Meijer customer survey found approximately 92 percent of households with school-age children plan to spend the same amount or more than last year for back-to–school supplies. Additionally, Meijer learned that families will be sharing the cost of pencils and paper more than ever with 40 percent of students helping with school expenses (up from 33 percent in 2014).

The survey results also revealed that sales, promotions and overall low prices are important when customers plan their shopping trips. Meijer is responding with price drops on more than 300 items now through September, as well as offering nearly 150 items for less than $1. As online, digital and mobile savings have become increasingly important to shoppers, Meijer will offer Back-to-School Bucks available Aug. 14-15 through its mPerks digital savings program, as well as through print coupons.

Once customers sign up at mperks.meijer.com, they can preview and select coupons for their favorite national or Meijer brand products that are then stored in their personal mPerks account until redeemed or they expire. The applicable coupons are then instantly redeemed when shoppers enter in their phone number, which serves as the mPerks account number, at checkout.

Back-To-School Basics Top This Year’s Lists
Past popular school purchases, such e-readers, calculators and tablets, are making less frequent appearances on shopping lists and being replaced with classroom basics like pens, pencils, notebooks, paper, crayons and binders. However, they’re being purchased in larger quantities to last the entire school year. The basics don’t have to feel basic – students are taking it upon themselves to customize everything from notebooks to backpacks to lockers.

Back-to-School Trends
According to merchandise buyers and category experts at Meijer, the retailer has increased its offering to help customers stay on top of the trends. These include:

  • Beyond the basics: For schools that don’t allow students to take backpacks from class to class, zipper binders are more fashionable and practical than ever. For students needing a much more durable, tear- and spill-proof spiral option, poly notebooks are growing in popularity.
  • Customization is everything: Students want to stand out and individualize their school supplies, whether it is a backpack, a notebook or their locker. They’ll be applying decals, gold foil and using sharpies to customize these basics.
  • Practical can be cool: A top trend for 2015 is backpacks with padded backs and a sternum strap. Both make for a more comfortable and safer trip. The padded back allows air to flow, keeping students cool as they carry their books and the sternum strap distributes the weight of the backpack more evenly.
  • Licensed products: Once again, students are looking for their favorite characters on their school supplies. Despicable Me (Minions!), Frozen, Rachel Hale, Paw Patrol and John Deere top the list. Star Wars is also expected to be a hot seller with the release of the movie later this year.

“Our customers are counting on us to provide all their back to school needs at the lowest prices,” Whitsett said. “We’ve worked very hard to be their one-stop shopping destination and we know they will be very pleased with our broad offering and great value.”

About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 219 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include garden centers and electronics offerings. Additional information on Meijer can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

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Contact: Joe Hirschmugl, 616-791-3943, Joseph.Hirschmugl@meijer.com
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Meijer Drops Prices on More than 300 Items to Help Back-To-School Shoppers Prepare Early

Meijer Drops Prices on More than 300 Items to Help Back-To-School Shoppers Prepare Early

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Meijer launches SKECHERS concept shop inside the Knapp’s Corner Meijer

Retailer teams up with national shoe brand to enhance experience at Knapp’s Corner Meijer

GRAND RAPIDS, Mich., 2015-3-19 — /EPR Retail News/ — Meijer announced today that it’s continuing to up its fashion game with the spring launch of a SKECHERS concept shop inside the Knapp’s Corner Meijer, roughly one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings.

“Our customers have realized just how serious we are about providing on-trend fashion items at the right price,” said Peter Whitsett, executive vice president of merchandising and marketing for the Grand Rapids, Mich.-based retailer. “As one of the largest retailers of SKECHERS across the Midwest, this project strengthens our commitment to customers and gives families a convenient place to shop for shoes together.”

Meijer has offered the popular SKECHERS shoe brand for more than a decade and hopes to enhance the shoe-buying experience for its trend-savvy customers. The 804-square-foot SKECHERS concept shop at the Knapp’s Corner Meijer is a pilot project that may be incorporated into select future store remodel or new store plans. It is also the newest – and largest – shop of its kind within a retailer nationwide with more than 200 of the latest shoe styles for men, women and children on display.

“Meijer has been a strong SKECHERS partner for many years, so we’re thrilled to expand our retail presence in their stores with this new shop in shop concept,” SKECHERS Senior Vice President of Domestic Sales Rick Graham said. “It will showcase the SKECHERS brand with impactful visual displays, and create an accessible environment that is easy for customers to shop in. Working with great partners like Meijer has elevated our business and we’re excited to experience the positive results from this store remodel.”

The SKECHERS concept shop will feature four video screens to present product information and lifestyle news, including celebrity endorsements of SKECHERS shoes. A grand opening celebration will be held at the concept shop from noon to 4 p.m. March 21 and will include giveaways, shoe experts from Meijer and SKECHERS, and photos with mascots Crash from the Grand Rapids Whitecaps and Griff from the Grand Rapids Griffins.

“SKECHERS remains a very popular national shoe brand for our customers, who are looking for style and fit at an affordable price,” said Glen Reinart, divisional merchandise manager of shoes, jewelry and accessories for Meijer. “Their designs and technology are kept fresh and appeal to all ages. This new concept shop is a perfect way for our customers to easily find the SKECHERS style and fit that matches their lifestyle.”

About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 213 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronic offerings. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.

About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,000 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 12 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout Europe. For more information, please visit skechers.comand follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

Contact: Christina Fecher, 616-540-6108, christina.fecher@meijer.com

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Meijer launches SKECHERS concept shop inside the Knapp’s Corner Meijer

Meijer launches SKECHERS concept shop inside the Knapp’s Corner Meijer