Prada opens historic early twentieth-century mansion in central Shanghai Prada Rong Zhai

Shanghai, China, 2017-Oct-19 — /EPR Retail News/ — Prada Rong Zhai, a historic mansion in central Shanghai reimagined as a flexible site for cultural activities, to open to the public.

On October 17, 2017, Prada opens Prada Rong Zhai, a meticulously restored historic early twentieth-century mansion in central Shanghai. Designed for the distinguished family of Yung Tsoong-King a century ago, Rong Zhai is one of Shanghai’s finest Western-style garden villas. In 2011, Milan-based global fashion brand Prada began working with renovation specialist Architect Roberto Baciocchi on an epic revival of the stunning home. The result is as an emblem of Miuccia Prada and Patrizio Bertelli’s admiration of Chinese aesthetic heritage and a deep commitment to the city of Shanghai. The mansion serves as a unique site for the company’s diverse activities in China. Prada has extensive experience in rigorous historic preservation projects around the world, including the renovation of sections of the Galleria Vittorio Emanuele II, the grand nineteenth-century shopping arcade in Milan, and palazzo Ca’ Corner della Regina, an opulent baroque-era palace on the Grand Canal in Venice reconfigured as an art space. The restoration of Rong Zhai combines that experience in historic building, an abiding belief in the value of traditional handcraftsmanship, and a dynamic collaboration between Western architects and Chinese scholars and artisans. The result is a true hybrid: a dialogue between Milan and Shanghai that stands as a testament to the family that commissioned it, the numerous architects and artists who shaped it, and the teams of Chinese and Italian specialists who brought it back to its rightful grandeur.

The restoration campaign aimed to both repair damage and reinstate the historic appearance of the building’s interiors and exterior, while also making necessary structural reinforcements and functional updates. A team of Italian and Chinese specialist craftsmen was hand-selected to undertake the conservation of the building’s many ornamental and structural elements, including plasterwork, wooden paneling, stained glass, and multiple types of decorative tile. Whenever possible, fabrication and installation techniques were modeled on the traditional methods and materials utilized by the craftsmen who originally built Rong Zhai over a century ago. Deemed a Jing’an district cultural relic in 2004 and designated one of Shanghai’s remarkable historic buildings in 2005, Prada Rong Zhai is now opened to the public through a preservation effort rooted in a reverence for detail and handcraft, and the enduring relevance of historic architecture.

Prada Rong Zhai opens to the public from October 17 to November 12, 2017. On display now is an exhibition showcasing the villa restoration process as well as some of Prada’s past architectural explorations, including the restorations of Galleria Vittorio Emanuele II in Milan and Ca’ Corner della Regina in Venice overseen by Architect Roberto Baciocchi , and Epicenters in New York, Los Angeles, and Tokyo designed by OMA and Herzog & de Meuron, respectively.

“Rong Zhai has a deep connection with my family. My father, Mr. Rong Zongjing, first bought this place in 1918 after he made a successful career; he sought this place to facilitate his business management and to live with the family. After nearly 100 years, the residence was reduced from a magnificent house to an obsolete building. This renovation has been carried out in a very careful way — even the walls and stained glass were given special care to regain their original appearance. Upon completion, this residence was endowed with a brand new look, which is full of vitality and liveliness. I would like to extend my heartfelt thanks to Prada Group for bringing back the charm and grandeur to the residence. Thanks to its elaborated planning, the residence will surely become a fashion landmark of Shanghai and welcome elites and celebrities from everywhere. I believe that my father, were he still alive, would be much delighted to see it.”
— Chairman H.C. Yung

“Prada has always drawn inspiration from the arts, not least of all architecture. The study of the practical, commercial, and historical implications of buildings has played an essential role to the development of Prada’s practice, as we have been deeply involved in both contemporary architectural experimentation and meticulous historic preservation. Separately, China — the country itself and the European perception of it — has maintained a valued place in the imagination of Prada. As our various cultural activities have expanded both through the fashion company and the Fondazione Prada, we have searched for opportunities to extend our architectural and otherwise artistic explorations back to China. It was this imperative that led us to Rong Zhai, a historical landmark that can appropriately manifest our abiding commitment to Chinese culture and the European/Chinese dialogue.”
— Miuccia Prada and Patrizio Bertelli

* Yung Tsoong-King (1873–1938) was a famous tycoon, known in his day as the Flour King of China and remembered as a self-made entrepreneur with strong ties to Shanghai and the surrounding area.

FOR FURTHER INFORMATION:

PRADA PRESS OFFICE
+39 02 541921
UFFICIO.STAMPA@PRADA.COM
PRADA RONG ZHAI NO.186 NORTH SHAAN XI ROAD, JING’AN DISTRICT, SHANGHAI

THURSDAY–SATURDAY 10AM–9PM SUNDAY, TUESDAY, WEDNESDAY 10AM–5PM CLOSED ON MONDAY

Source: Prada

Miu Miu presented Croisiere 2018 with new iteration of the Miu Miu Club in Paris

MILAN, Italy, 2017-Jul-05 — /EPR Retail News/ — Continuing a tradition established in celebration of their Croisiere collections, Miu Miu presented Croisiere 2018 with a new iteration of the Miu Miu Club in Paris on July 2nd, 2017 at 9pm. The club opened with a performance by self-described “fetish rapper” Tommy Genesis, followed by a fashion show set to a soundtrack by Frederic Sanchez. The night continued with an informal dinner by chef Chicco Cerea of Da Vittorio and DJ sets by Siobhan Bell, Valentine Fillol-Cordier, and Slick Woods.

The location was the Parisian seat of the historical Automobile Club de France—the world’s first automobile club—reinterpreted by AMO. Originally founded in 1895, the club was moved several years later from a location near the Paris Opera to an august site on the Place de la Concorde originally designed by the preeminent Ange-Jacques Gabriel for King Louis XV and reimagined by Gustave Rives, a French architect known for his “opulent eclecticism.”  “L’Auto” comprises spaces for recreation, education, entertainment, grooming, drinking, and dining. Most notably, though, the club played an important role in the development of the automobile. In 1906, for instance, l’Auto organized the races that evolved into Formula One.

For Miu Miu Club 2017, the space was customized for innovation over incubation. AMO transformed the library into a car-themed lounge that reconciles the progressive spirit of the club with the grandeur of the late Rococo. Classic boiserie contrasted with hot pink carpet installed for the fashion show; 19th-century ornamentation set off metal tables inspired by the details of classic cars. The dining rooms were restituted to their original pomp with Louis Quinze furniture and brocade-embellished hallways that added new luster to the extant gilded decorations. For the presentation of the collection, the models, illuminated by theatrical follow spots, traced a graphic circuit that linked the stage and the lounge. True to the Miu Miu tradition, glittering young stars composed individual scenes, collaging sounds and styles over an atmosphere rich with creative history, while guests frequented the bar, dining room, and spectacular terrace that overlooked the luminous city.

Guests included Elle Fanning, Emma Greenwell, Gwendoline Christie, Milla Jovovich, Millie Brady, Stacy Martin, Teresa Palmer, Anna Brewster, Alexa Chung, Aymeline Valade, Chiara Ferragni, Doutzen Kroes, Elena Perminova, Josephine de la Baume, Lauren Santo Domingo, Leaf Greener, Mariana Ximenes, Natasha Goldenberg, Sofia Sanchez de Betak, Tina Leung, Veronika Heilbrunner.

Contact:

tel:+39.02.550281

email: ufficio.stampa@prada.com

Source: Prada Group

Prada unveiled its Fall/Winter 2017 Women’s collection in the Via Fogazzaro fashion show

Milan, 2017-Feb-25 — /EPR Retail News/ — On February 23rd, 2017, Prada unveils its Fall/Winter 2017 Women’s collection in the Via Fogazzaro fashion show space in Milan.

Fashion is about the everyday and the everyday is the political stage of our freedoms.

For the Prada Women’s Fall/Winter 2017 fashion show, AMO questions and looks at the role that women have in shaping modern society, their political participation and social achievements. In the current moment – one where we are confronted with several cultural uncertainties – it is hard to think that any form of creative production will be exiled from taking a position in favor of the liberal values we share. The scenography identifies the intangible centrality of the contemporary female role both at the domestic and public scale.

The set is organized concentrically: while the center maintains an intimate scale, the perimeter is conceived as an abstract exterior.

A continuous wooden partition divides the space into a series of consecutive sceneries.

This ideal boiserie traces sinuously along the perimeter of the rooms giving an intimate /controlled scale to the set. The sense of domesticity is amplified by the presence of beds, benches and ordinary lamps spread throughout the room defining the rhythm for the overall composition.

Beyond the boiserie, the existing wall is invaded by a series of posters that simulate an urban front.

For further information:
Prada Press Office
Tel. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada

The ‘Graphic Rooms’: Prada presents an evolution of the ‘modular design’ project

Milan, 2017-Feb-20 — /EPR Retail News/ — On the occasion of London, Milan and Paris fashion weeks, Prada presents the ‘Graphic Rooms’, an evolution of the ‘modular design’ project which was inaugurated last December in the Harrods and Monte-Carlo stores. This is a system of continuously updated interchangeable elements placed in the shop when introducing new products.

The Prada stores in London Old Bond Street, Milan Monte Napoleone and Paris Avenue Montaigne offer unique and original settings, inspired this time by the theme of traditional Chinese screens.

A painting, taken from an original Chinese screen from the 18th century, has been reinterpreted in a contemporary way and with colour schemes representative of the brand: black and white with touches of green for the background landscape; floral designs highlighted by the use of white and turquoise with a stencil technique. The graphic motif is then completed by a contrasting abstract theme: a group of clouds in shades of pink and smoke ‘contaminate’ the traditional landscape until they reach the ceiling, transforming it into a starry sky.

A new atmosphere which envelopes the customer in an intimate and feminine space.

For further information:
Prada Press Office
Tel. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada

Prada opens its second store in Manila, Philippines

Milan, 2017-Jan-24 — /EPR Retail News/ — Prada opens its second store in Manila, Philippines, inside the prestigious Solaire Resort and Casino.

The space covers a total surface area of 105 square metres on a single level and houses the women’s and men’s leather goods and accessories collections.

The façade is defined by a backlit white canvas curtain enclosed in a crystal box, which frames the entrance, the wide light-boxes and the display windows.

The space is characterized by the signature black-and-white marble chequered flooring, a legacy of Prada identity worldwide, reinterpreted in an original way through geometric- patterned carpeting. The walls, covered with fabric in the shades of green, are graced by the classic Prada display niches.

Steel and glass countertops with brightly colored displays and Osvaldo Borsani’s green velvet chairs, reproduced exclusively for Prada, enrich the atmosphere.

Contact:
Prada Press Office
Tel. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada

Prada unveils Fall/Winter 2017 Men’s and Women’s collection at Via Fogazzaro fashion show in Milan

Milan, 2017-Jan-17 — /EPR Retail News/ — On January 15th, 2017, Prada unveils its Fall/Winter 2017 Men’s and Women’s collection in the Via Fogazzaro fashion show space in Milan.

In the current moment – when issues of simplicity and essentiality are becoming increasingly relevant – AMO and PRADA felt the need to go back to basics, to abandon the construction of hyper-realistic and fully immersive sets in favor of a modest and domestic design, in which the experience of the audience is triggered more by the relationship with the physical space than by visual impact. They also advocate a return to reality and to the possibility of an intimate, unmediated experience between audience and fashion.

For the Prada Men’s and Women’s Fall/Winter 2017 show, AMO stages the bare simplicity of everyday life.

A continuous wooden partition divides the space into a series of consecutive sceneries. This ideal boiserie traces sinuously along the perimeter of the rooms giving an intimate scale to the set. The sense of domesticity is amplified by the combination of the wood with ordinary materials: terrazzo, tiles and formica. Together, with the use of beds and benches, they define a rhythm for the overall composition.

The audience is accommodated along the seating structure. The layout provides each guest with a unique perspective that manifests once one is immersed into the space. The partitions, with their limited height, act as a screen between the different rooms, providing an individual perspective to each observer, while still allowing views of the models behind the boiserie. All the guests share the same personal yet collective experience.

The sharp contrast between the meticulous sequence of scenes with the roughness of the existing venue expresses a sense of bold essentiality.

Contact:
Prada Press Office
Tel. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada

Prada further expands in Japan with the opening of new store in Narita International Airport

Milan, 2016-Dec-28 — /EPR Retail News/ — Prada strengthens its presence in Japan by opening a new space inside Narita International Airport’s Terminal 2.

Occupying a total surface area of some 200 square metres, the store houses the women’s and men’s leather goods and accessories collections.

The façade, on three sides, is clad in black Marquinia marble, framing the light boxes and, on the two opposite sides, the two large entrances.

The interior is divided in three areas defined by the signature black-and-white marble chequered flooring – a legacy of Prada’s identity worldwide – and deep green watercolour-painted canvas wall covering into which green marble shelving and glass display cabinets are set. A sitting area with elegant green velvet sofas and polished-steel and glass display counters complete the atmosphere.

Contact:
Prada Press Office
Tel. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada

Prada opens its first store in Saint Barthélemy

Milan, 2016-Nov-20 — /EPR Retail News/ — To consolidate its presence in Central-American markets, Prada opens its first store on the promenade of Saint Barthélemy, a prestigious location of the Caribbean.

The store, with a total surface area of 200 square metres on a single level, houses the women’s and men’s ready-to-wear, accessories and footwear collections, together with a selection of special products.

In this iconic location, Prada presents an original design with an exotic vibe to create a unique, contemporary shopping experience. The store concept – inspired by the architecture of 1950s South American mansions – exhibits an exotic reinterpretation of Prada’s classic heritage elements. The checkered marble floor teamed with natural materials such as wood, within a bright atmosphere, creates an elegant yet relaxed setting. The original white-and-yellow striped entrance ceiling is a modern take on a characteristic coffered ceiling. The entire space is flooded with natural light which filters through the large windows and the wooden brise soleils.

Rooms with original, creative vintage-fabric wall coverings, which were inspired by iconic prints from the Prada collections and reinterpreted in an architectural context, house the special products in a brightly colored versatile setting. The collections are displayed on shelves made of natural wood or printed with graphic motifs. To complete the furnishings, rare design pieces, such as tubular-framed wicker armchairs from the Fifties, original seating by Gio? Ponti and rattan armchairs designed by Franco Albini, create intimate spaces for relaxing moments of leisure.

The new store exudes a sophisticated atmosphere which gives the feeling of a relaxing, luxury holiday in a unique, original place.

For more information:
Prada Press Office
Tel. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada

Prada debuts in Copenhagen inside the prestigious Illum department store

Milan, 2016-Nov-17 — /EPR Retail News/ — Prada opens its first flagship store in Copenhagen, inside the prestigious department store Illum – which La Rinascente took over in 2013 – located in Ostergade, one of the main shopping streets in the city.

The external façade is characterised by a sequence of display windows and light-boxes, creating a design in harmony with the architecture of the building.

The new space covers a total surface area of 900 square metres over two retail levels and offers the women’s and men’s ready-to-wear, footwear, accessories and leather goods collections. The store concept combines Prada’s consolidated heritage with the freshness of modernity. Not forgetting references to iconic Italian designs, such as Osvaldo Borsani’s velvet chairs, reproduced exclusively for Prada.

The first space features walls covered in watercoloured canvas in shades of deep green, a black-and-white checkerboard floor, glass display cases with green Alpine marble shelves, and beamed ceilings in Prada green; offering a modern interpretation of ceilings found in historic Italian buildings.

A series of doorways framed in green marble lead to the adjacent areas: shaded-green canvas wall coverings and shelving characterize the area dedicated to the women’s leather goods and accessories collections; light blades of acrylic and display walls distinguish the women’ ready-to-wear one.

Bold colors define the rooms where footwear is offered: watercoloured canvas is of a turquoise hue, as is the seating upholstery and even the display shelves.

An Alpine green marble staircase leads to the upper floor. Here, the video walls, the chequered floors and the beamed ceilings give a masculine attitude. The canvas is in shades of air force blue, as is the velvet for the chairs. The men’s footwear room features the air force blue shade, with grey velvet chairs and geometric-patterned carpeting.

The men’s ready-to-wear collections’ area is distinguished by a number of elements such as the narrow-plank ebony flooring and shaded-green canvas walls. Iron and glass display cases, green velvet chairs and coloured carpeting give the space elegance and character.

For further information:
Prada Press Office
Tel. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada

Prada strengthens its presence in Amsterdam with store opening in the De Bijenkorf Mall

Amsterdam, The Netherlands, 2016-Aug-05 — /EPR Retail News/ — Prada strengthens its presence in Amsterdam with a new opening inside the De Bijenkorf Mall, located in the celebrated Dam square.

The store covers a total area of 115 square metres and houses the women’s and men’s leather goods and accessories collections.

A succession of large marble portals sets the rhythm of the interior, dividing it into three different spaces, each dedicated to a different product type.

The signature black-and-white marble chequered flooring – a legacy of Prada’s identity worldwide – is the common thread running through the design of the spaces. Walls clad in green fabric and black marble with Prada’s iconic cut-in display niches define the atmosphere. Polished steel counters with coloured saffiano leather detailing complete the furnishing.

For further information:

Prada Press Office
Ph. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada

 

Prada opens 670-square meter space store at the GUM Mall in Moscow

Moscow, Russia, 2016-Aug-05 — /EPR Retail News/ — Fashion is an experience in intimacy. The relationship between garment and wearer creates a personal narrative informed by texture and color, contrast and complement. Garments toy with perception – who we are, who we will be – realized in the way we dress. The Prada store at the GUM Mall in Moscow has evolved into a new constellation of intimate rooms featuring the Men’s and Women’s collections. The new experience embraces femininity and masculinity, light, texture, color, all within the two- level, 670-square meter space.

Overlooking Moscow’s Red Square, the new store features large windows that convey the interior spaces to the passers-by. Marble, velvet, and glass invite customers into the luxurious space. The interior preserves the original GUM vaulted ceiling, while the Prada’s classic black-and-white chequered marble floor pays homage to the original boutique in the Galleria Vittorio Emanuele II in Milan. Comprising elegant rooms and retail salons, the store is replete with signature Prada colors and textures: velvet, marble, glass, in the familiar Encausto Green.

Prada at the GUM Mall embodies the twinned contradictions of the Prada brand. The retail experience is an investigation of space, culminating in the moments generated in grand rooms and unique salons. The intense design, detailing, and materiality reflect Prada’s century long commitment to craftsmanship and luxury since Mario Prada founded his first shop in Milan in 1913. Luxury and care are integral to the Prada GUM experience, manifested in the typology of highly crafted intimacy. Prada’s focus remains, as always, on customer service: the comfort, surprise, and delight of the customer is paramount.

For further information:

Prada Press Office
Ph. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada

Prada sets foot in one of the most exclusive shopping enclaves in Zurich, Switzerland

Milan, 2016-Jul-27 — /EPR Retail News/ — Prada establishes a commanding presence in Zurich with a new boutique on the legendary Bahnhofstrasse; one of the most exclusive shopping enclaves in Switzerland.

The new space covers a total area of approximately 1,100 square meters over three floors and offers collections for both men and women. In design, Prada sought to combine the strength of its own heritage with a dynamic evolution of style and technology. Borsani chairs evoke classic Italian design while a sleek black marble façade and rhythmic composition of windows harmonize with the architectural elements of the existing building.

The iconic checkerboard motif is reinterpreted through the use of accentuated color schemes. Expansive video walls, green ceiling beams, floors laid with yellow and white geometric patterns and green Alpine marble accents enhance furnishings and spaces.

The ground floor is dedicated to leather goods, accessories and women’s footwear. The first floor is exclusive to women’s collections and offers very intimate spaces for Made to Order services. The second floor, dedicated to the men’s collections and Made to Measure, is characterized by more masculine colors, furnishings and geometric elements.

For further information:
Prada Press Office
Tel. +39 02 541921
ufficio.stampa@prada.com

Source: Prada Group

Prada expands and completely renovates its store in Canton Road, Hong Kong

Hong Kong, 2016-Jul-26 — /EPR Retail News/ — Prada is expanding and completely renovating its store in Hong Kong situated on Canton Road, the city’s main shopping street. The two-storey space occupies a total area of more than 1,300 square metres, with a secondary internal access from Harbour City.

The external façade pays homage to the Franco-Venezuelan artist Carlos Cruz-Diez* with an optical geometric pattern. The internal front, in black Marquina marble, is opened by the display windows and the entrance, giving great visibility to the spaces within.

The Canton Road entrance introduces a room defined by signature elements of the brand, such as the black and white checkerboard floor and the walls in light green encaustic and marble. Exquisite glass display cases with bottoms in green marble alternate with shelving systems. The beamed ceiling is a contemporary interpretation – in Prada green – of the typical ceilings of historic Italian buildings.

The new concept deftly combines the tradition and history of Prada with the continuous research and evolution that has always characterized the brand. New materials are paired with 1950’s design; technology works hand in hand with a new approach to retail that puts clients and their comfort at the centre.

Seating elements of different forms and colors create intimate salons, arranged with low tables to create original spatial geometries. Classic materials like velvet are juxtaposed with modern materials like plexiglas and marble.

The footwear area on the ground floor interprets these themes, emphasizing their femininity: the checkerboard marble floor becomes a soft carpet; the green of the walls is covered in velvet, in harmony with the green velvet chairs by Osvaldo Borsani, an exclusive edition for Prada.

The Mall entrance has an imposing yet sophisticated presence. Black marble – the main theme – extends through a room that appears to be a giant display window. A special display niche, an iconic Prada feature, is interpreted here with black marble and a video screen on the back panel, representing the contamination between history and modernity. Spaces in green encaustic and black marble dedicated to leather and women’s accessories alternate with salons in red and green velvet with geometrically patterned carpets.

The concept of intimacy is conveyed by the interior of the clothing area: the green velvet walls and beamed ceiling, also covered in velvet, provide a counterpoint to the a video wall that broadcasts innovative imagery. The green velvet Borsani chairs, the light plexiglas furnishings and the polished steel racks compete the decor.

Another room, dedicated to women’s leather goods, features green encaustic panels. The stairway – a volume completely sheathed in green marble accompanied along its entire height by a steel and glass display case – leads to the basement floor. Here is the area dedicate to the men’s collections and a special selection of clothing and footwear for women. A black and white marble floor, a beamed ceiling and green encaustic walls are the predominant elements.

The men’s area is distinguished by the use of tall furnishings in black iron and glass, blue ostrich skin chairs and aviator blue and grey carpeting with geometric patterns. A special room – dedicated to clothing – features a dark wood floor of narrow boards, walls covered in aviator blue velvet and chairs in grey velvet with wooden arms, creating a more intimate and masculine atmosphere.

*PRADA PAYS TRIBUTE TO THE ART OF CARLOS CRUZ-DIEZ
Prada wishes to express its admiration for French-Venezuelan artist Carlos Cruz-Diez, one of the leaders of the kinetic art movement, an innovative form of dynamic expression with a strong visual impact. Having always greatly appreciated Carlos Cruz-Diez and his contribution to this artistic genre, Prada wishes to publicly pay homage to his artwork, which served as a starting point for the design of the façade of the Prada store on Hong Kong’s Canton Road.

For further information:
Prada Press Office
Tel. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada