Amsterdam, The Netherlands, 2016-Aug-05 — /EPR Retail News/ — Prada strengthens its presence in Amsterdam with a new opening inside the De Bijenkorf Mall, located in the celebrated Dam square.
The store covers a total area of 115 square metres and houses the women’s and men’s leather goods and accessories collections.
A succession of large marble portals sets the rhythm of the interior, dividing it into three different spaces, each dedicated to a different product type.
The signature black-and-white marble chequered flooring – a legacy of Prada’s identity worldwide – is the common thread running through the design of the spaces. Walls clad in green fabric and black marble with Prada’s iconic cut-in display niches define the atmosphere. Polished steel counters with coloured saffiano leather detailing complete the furnishing.
For further information:
Prada Press Office