Colruyt Oudenaarde reopens following months of renovation work

Halle, Belgium, 2016-Dec-19 — /EPR Retail News/ — On Wednesday 14 December the renovated Colruyt Oudenaarde will open its doors after a few months of renovation work. The former store was completely demolished and rebuilt into a new-generation Colruyt store with a brand-new butcher’s department. Mayor Marnic De Meulemeester will attend the festive open evening on 13 December.

New-generation store
Store manager Evelyne De Vos: “During the closure, we demolished the old store and built a brand-new one on the same location. Customers will be able to shop even more efficiently in this new store. For instance, near the fresh market we replaced the plastic flaps by an air curtain.”

The renovated store is built on piles. So the car park is covered for the most part. Customers can take the lift or moving walkway to access the store. “When making renovations, we always aim at simplicity and the lowest costs, as our customers expect of us”, says the store manager.

Brand-new butcher’s department
For fresh quality meat, customers can visit the brand-new butcher’s department. Head butcher Annelies Regnart: “Our customers have a nice overview of the range of meat, cold cuts and salads. And they can see the butchers at work in an open workshop. Customers can easily talk to them if they have questions or special orders.”

Collect&Go shops for the customer
The Collect&Go pick-up point at Colruyt Oudenaarde has been enlarged. It is located at level 0 in the covered car park. Evelyne De Vos: “Collect&Go is the handy Colruyt service where we shop for our customers. They send their shopping list to collectandgo.be or via the app, and the Collect&Go employees have their products ready at the pick-up point on the day and time of their choice. Handy!”

Special open evening
As from Wednesday 14 December, store manager Evelyne De Vos, head butcher Annelies Regnart and their 59 co-workers will be on hand to welcome their customers in the renewed Colruyt Oudenaarde.
Evelyne De Vos: “The evening before, on Tuesday 13 December from 17 to 20 p.m., everyone is invited for a store preview. During this special open evening, attended by mayor Marnic De Meulemeester, we will gladly offer our customers a snack and a drink. Everyone is most welcome!”

Practical information:

Colruyt Oudenaarde
Tacambaroplein 3
9700 Oudenaarde

Opening hours:
Mon – Sat:8.30 – 20.00
Fri:8.30 – 21.00

Open evening:
Tuesday 13 December from 17.00 to 20.00

Contact:
Filip Ghillebaert
(regional manager)
02 345 2345 40

Silja Decock
(press officer Colruyt Group)
0473 92 45 10

Source: Colruyt Group

Zara reopens its store in Tokyo’s Shinjuku following extensive refurbishment and expansion

Zara reopens its store in Tokyo's Shinjuku following extensive refurbishment and expansion
Zara reopens its store in Tokyo’s Shinjuku following extensive refurbishment and expansion

 

Shinjuku, Tokyo 2016-Nov-24 — /EPR Retail News/ — Following an extensive refurbishment and expansion, Zara reopens its flagship store in Tokyo’s Shinjuku. The new store features the brand’s latest global concept and technology, and includes a whole additional floor of shopping space. The total area now measures over 2,300 square meters, almost 900 square meters larger than the original store, allowing more space to display all the brand’s latest collections (Woman, Basic, TRF, Kids and Man). The newly refurbished store, designed by Zara’s in-house architectural team, enhances the building’s impressive façade with a vast screen displaying the brand’s latest collection images. The store opens with an alluring installation by Dutch artist Rotganzen.

The essence of the new store image can be summed up in four words: beauty, clarity, functionality and sustainability. A sleek white surface spans the ceiling and walls so that the limits within the store are no longer defined. This helps to create the illusion of space and freedom while creating a backdrop which enhances the beauty of the fashion creations. The space invites the customer to enjoy as never before the experience of feeling, touching, observing and interacting with the merchandise.

The Shinjuku store also incorporates all the green-building criteria stipulated by Zara’s parent group Inditex. In accordance with the Group’s environmental plan known as Sustainable Inditex 2011-2015, the new eco-efficient store consumes 30% less energy and half as much water compared with a conventional store. To ensure the store continues to meet these energy reduction targets, its energy use is regulated by a central control center at Zara’s headquarters in Arteixo, northwest Spain.

For any press request please contact with:

Communication and Corporate Affairs Division
Edificio Inditex
Avda. de la Diputación s/n
15143 – Arteixo
A Coruña – ESPAÑA

Tlf: +34 981 185 400
Fax: +34 981 185 544
comunicacion@inditex.com

Source: Inditex

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Colruyt Boncelles reopens after months of renovation works

Halle, Belgium, 2016-Sep-16 — /EPR Retail News/ — Next Wednesday, 14 September, Colruyt Boncelles will reopen after months of work. The store, built on piles, was enlarged and completely redesigned. The result is a wider range, a brand new in-store butcher’s and a larger car park. Another new feature is a Collect&Go pick-up point where employees prepare shopping for customers.

A new generation store

Colruyt Boncelles has been transformed following the model for new generation stores. Store manager Jean-Louis Vandevenne: “Colruyt has designed this store to be more efficient and above all so that customers find it more enjoyable. Of course, we have favoured simplicity and the lowest costs, which is also what our clients expect from Colruyt.”

A brand new in-store butcher’s

The in-store butcher’s has been completely redesigned. Head butcher Frédéric Vanneste: “Customers have a better overview of our range of meat, cold cuts and salads. In addition, they can see our butchers at work in an open workshop, and can easily ask questions or place special orders.”

Collect&Go: Colruyt Group’s online shopping service

The new store now offers a Collect&Go pick-up point. The store manager: “Collect&Go is Colruyt Group’s convenient online shopping service. Clients send their shopping lists through collectandgo.be or through the app, and we get their shopping ready in the pick-up point, for the day and time of their choice. It’s practical!”

Special open evening

From Wednesday 14 September, Manager Jean-Louis Vandevenne, Head Butcher Frédéric Vanneste and 41 employees will be on hand to welcome customers to the brand new Colruyt Boncelles.

Jean-Louis Vandevenne: “The evening before, on Tuesday 13 September, between 5 and 8 pm, everyone can come and discover the new store features. During this special open evening, we will serve drinks and snacks. Everyone is most welcome!”

Practical information:

Colruyt Boncelles
Route du Condroz 19
4100 Boncelles

Opening hours:
Mon – Sat: 08:30 – 20:00
Fri: 08:30 – 21:00

Open evening:
Tuesday 13 September
17:00 – 20:00

For more information, contact:
David Legrand
regional manager
02 360 10 40

Patricia Verdoodt
Colruyt Group Press Officer
0473 92 45 10

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Colruyt Boncelles reopens after months of renovation works
Colruyt Boncelles reopens after months of renovation works

 

Source: Colruyt Group

Whole Foods Market reopens recently renovated Greenwich Conn. location

Greenwich, Conn., 2016-Sep-09 — /EPR Retail News/ — Whole Foods Market, the world’s leading natural and organic foods supermarket is pleased to announced the grand re-opening celebration of their recently renovated Greenwich location (at 90 E. Putnam Avenue). With the addition of 7,000 square feet and a new look that echoes the Greenwich community, customers can expect to find an updated store that is easier to navigate for a more pleasurable shopping experience. Specifically, customers will enjoy an updated interior, new in-store venue options, a variety of new products and much more.

To celebrate these renovations, festivities will kick off on Monday, September 12 with exclusive deals, giveaways and more during a week long series of local happenings. A variety of promotions and tastings will take place from 11 am to 2 pm daily, plus a daily drawing to win a $500 gift card for your favorite Greenwich charity.

As part of Whole Foods Market’s continued commitment to the local community, the Bruce Museum has been named the 5% Community Giving Day Partner for Thursday, September 15. The Bruce Museum will be the recipient of 5% of the store’s sales from this date to benefit the museum’s Family Days, offering family-friendly hands-on art and science workshops, tours of the Museum’s exhibitions, live performances and inquiry-based games and activities that encourage families to learn together.

  • Monday, Sept. 12 @ 3 pm-7 pm: Bogavia Spa Event – Join us for complimentary Petite Fall Detox Facials with Alison Ragusa, creator of Bogavia.
  • Tuesday, Sept. 13 @ 6 pm-7:30 pm: Cheese Night – Learn about Alpine cheeses from our expert cheesemonger and enjoy a variety of samples to inspire your next cheese platter.
  • Wednesday, Sept. 14 @ 12 pm: Cake Cutting – Celebrate the new and improved store with a slice of delicious cake, baked fresh in house.
  • Friday, Sept. 16 @ 4 pm-6 pm: Mocktails & Hors D’Oeuvres – Stop by for passed drinks and light bites served throughout the store while you stock up for weekend entertaining.

The grand re-opening will the celebrate the store’s expanded, more spacious floor plan and the company’s unparalleled selection of natural and organic goods from prepared foods to grocery and more.

  • All shoppers will enjoy the store’s updated interior, which has been modernized for a more elegant look and feel.
  • In the Prepared Foods Department, customers can check out new in-store venues including Pizza, a new Hot Bar and Salad Bar, offering breakfast, lunch and dinner seven days a week.
  • The new Coffee and Juice Bar will feature Allegro coffee and tea drinks along with fresh smoothies and juices.
  • Children and adults alike will love the store’s new cookie bar, featuring a fine selection of cookies from favorite local vendors! In addition, shoppers will find a fresh selection of breads from Wave Hill Bread (Norwalk, CT) featuring the 3-grain French Country Bread made with freshly milled grains and alternative flours and grains.
  • The Grocery aisles will be stocked with popular local favorites including Andrew’s Honey, Whipped Up frozen cookie dough bites, Tearrific tea-infused ice creams, Kelly’s Four Plus Granola and more!
  • The frozen, bulk and beer sections have each been updated and expanded with an array of gluten-free, vegetarian and vegan options.
  • Shoppers will relish in the Specialty Department’s expanded offerings, including a new Olive Bar with 28 types of accompaniments, ideal for entertaining!
  • The Whole Body department, now merged within the main store’s space, features an expansive display of the highest quality bath and body care items.
  • Checkout has been made even speedier with the addition of four express registers.

For additional information and future announcements, please visit the store’s social media channels:

FB: facebook.com/WholeFoodsFairfieldCT
TW: @WFMFairfieldCT
IG: @wfmfairfieldct

Contact:

Darrah Gist
darrah.gist@wholefoods.com
678.638.5888

Lauren Bernath
lauren.bernath@wholefoods.com
678.638.5805

Source: Whole Foods Market

EFR reopens Paris Lecourbe BP service station with Carrefour Express store marking their 20 years of partnership

EFR reopens Paris Lecourbe BP service station with Carrefour Express store marking their 20 years of partnership
EFR reopens Paris Lecourbe BP service station with Carrefour Express store marking their 20 years of partnership

Paris, 2016-Sep-06 — /EPR Retail News/ — On 31 August 2016, the EFR (European Forecourt Retail) Group is reopening its Paris Lecourbe BP service station with a brand-new Carrefour Express store. The opening of this new convenience retail outlet is the culmination of 20 years of active partnership, serving customers of both brands. It also marks a new milestone in the roll-out of stores located in high-traffic areas.

Opening of a new Carrefour Express store in central Paris
The partners are reopening the newly-overhauled Paris Lecourbe BP service station – located in the capital’s 15th arrondissement – with a new BP visual identity. And the store has now been converted into a Carrefour Express store. Over a 123 m² sales area, the mini supermarket stocks a wide range of some 2900 Carrefour and national brand daily-use products. These include grocery products, fruit and vegetables, ready-to-cook/eat products, snacks and home maintenance products. Open 24 hours a day, this new store will help to stimulate the local economy. A long-term partnership designed to serve customers. This opening marks 20 years of active collaboration between Carrefour and EFR

The first 8 à Huit store – incorporated into a Nice service station – was opened in 1996. Since then, the two companies have worked closely together and were the first to open a convenience store at a motorway site. Now in France, more than 100 EFR Group service stations have links with the Carrefour Group (under the Carrefour Express, 8 à Huit and Proxi banners) – either in town centres or at motorway service stations.

Alongside Carrefour’s opening of its first City store at Orly airport in 2015, this initiative once again illustrates the retailer’s unique multi-format approach and is evidence of its desire to move closer to high-traffic areas.  As far as the EFR Group is concerned, it is continuing with its policy of rolling out an expanded selection of high-quality services across its networks through partnerships with leading brands.

Serving customers
EFR and Carrefour are both committed to meeting customers’ specific requirements on a day-to-day basis. Stores located at urban service station sites have a range of convenience products for modern, city-dwelling customers, while those at motorway service stations have a range that is better suited to customers on the move.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

Source: Carrefour

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Zara reopens complete refurbished and expanded store in Antwerp, Belgium

Zara reopens complete refurbished and expanded store in Antwerp, Belgium
Zara reopens complete refurbished and expanded store in Antwerp, Belgium

 

Arteixo, Spain, 2016-Aug-24 — /EPR Retail News/ — Zara has unveiled its latest image in Antwerp with the reopening of its flagship store after a complete refurbishment and expansion of the store first opened by the brand in 1995. The general concept and interior design of the new store are in line with the brand’s other flagship stores in major cities such as New York, London and Shanghai. It is located at no. 28, the Meir, the most important shopping street in Antwerp’s old quarter, in a building which is one of the city’s best examples of late nineteenth-century neo-Classical architecture.

The store’s commercial surface area measures 1,500 square meters, some 30 percent more than before the refurbishment. It is housed in one of Antwerp’s most historical buildings, constructed in 1889 by the architect E. Thielens. From the very start of the refurbishment, the building’s façade and roof have been preserved, protected and catalogued as a monument of public interest, respecting the premises’ historic and artistic value.

Zara Meir boasts five floors of commercial premises offering the full range of the brand’s Autumn/Winter 2016 collections in Woman, Man and Kids, with interiors designed entirely by Zara’s Architecture team, which has worked to bring together the city’s past and future. This has involved painstaking work to preserve the building’s historical features while creating an airy, rationalistic space in line with the essential principles of Zara’s image: beauty, clarity, functionality and sustainability.

All of the spaces privilege the importance of contact with the customer, a principle that is expressed in the simplicity of the design, with large white surfaces that blur the boundaries between walls and ceilings to create a sense of freedom and space.

In the context of the Inditex Group’s objective to achieve 100% eco-efficient stores by 2020, Zara Meir is notable for its far-reaching sustainability and energy efficiency measures, which offer savings of 30% electricity and 50% water consumption compared to conventional stores.

Zara currently has 28 stores in Belgium, as well as an online store which was launched in March 2011. Zara’s online sales platform offers the whole range of products featured in its Woman, Man and Kids collections and available in its physical stores.

For any press request please contact with:

Communication and Corporate Affairs Division
Edificio Inditex
Avda. de la Diputación s/n
15143 – Arteixo
A Coruña – ESPAÑA

Tlf: +34 981 185 400
Fax: +34 981 185 544
comunicacion@inditex.com

Source: Inditex

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Colruyt reopens its store in Soignies following renovation work

Halle, Belgium, 2016-Aug-15 — /EPR Retail News/ — On Wednesday 10 August, the renovated Colruyt store in Soignies will open its doors after a few months of renovation work. The store has been expanded by half its original size and restyled into a new-generation Colruyt store.

New-generation store
Store manager Frederic Mayne: “Colruyt renovates its stores to make them more efficient and to make shopping for customers more pleasant. When making renovations, we always aim at simplicity and the lowest costs, as our customers expect from us.”

Wider product range and new butcher’s department
The store’s sales area has been expanded to 1,800 m². Customers can now find a wider assortment in every department, in both the food and the non-food section. The freshmarket and the frozen products department for instance are now considerably larger. For fresh quality meat, customers can visit the brand-new butcher’s department. Head butcher Claude Troch: “Our customers have a nice overview of the range of meat, cold cuts and salads. And they can see the butchers at work in an open workshop. Customers can easily talk to them if they have questions or special orders.”

3 extra check-out points – 10 in total – ensure an even smoother service. And the car park was expanded.

Collect&Go shops for the customer
Colruyt Soignies now also has a Collect&Go pick-up point. Store manager Frederic Mayne: “Collect&Go is a handy Colruyt service where we shop for our customers. They send us their shopping list via collectandgo.be using their PC or smartphone, and the Collect&Go team has their products ready at the pick-up point on the day and time of their choice. It’s a handy service, and they save time!”

Special open evening
From Wednesday 10 March, store manager Frederic Mayne, head butcher Claude Troch and their 39 employees – 7 more than in the old store – will be on hand to welcome their customers at the revamped Colruyt Soignies.

Frederic Mayne: “The evening before, on Tuesday 9 August from 5 to 8 p.m.,everyone is invited for a store preview. During this special open house, customers will be offered snacks and a drink. Everyone is most welcome!”

For more information, please contact:

Johann Denis
(regional manager)
02 360 10 40

Hanne Poppe
(press officer Colruyt Group)
0473 92 45 10

Practical information:

Colruyt Soignies
Chemin Saint-Landry 10A
7060 Soignies

Opening times:
Mon – Sat:8.30 – 20.00
Fri:8.30 – 21.00

Open evening:
Tuesday 9 August from 17.00 to 20.00

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Colruyt reopens its store in Soignies following renovation work
Colruyt reopens its store in Soignies following renovation work

 

Source: Colruyt

The Angel Garden at Primary Children’s Hospital reopens following renovation funded by Macey’s Food Stores

Salt Lake City, UT, 2016-Aug-02 — /EPR Retail News/ — The Angel Garden at Primary Children’s Hospital on Monday will reopen as a redesigned refuge for patients, families and staff — thanks to generous gifts from the community.

WHEN: Monday, Aug. 1, 2016, at 11 a.m.

WHERE: Primary Children’s Hospital, 100 N. Mario Capecchi Drive in Salt Lake City (north entrance)

VISUALS: Four-year-old Dash Johnson, a patient at Primary Children’s whose family spearheaded the garden’s renewal project, will help cut the ribbon to open the garden. Dash will be joined by other patients as the garden’s first official visitors. Patients, donors, and hospital leaders will tour the garden, which includes more than 1,000 new plants and trees and legacy monuments, including the Butterfly Angel statue, a commissioned 5-foot bronze.

STORY OF THE ANGEL GARDEN: The garden renovation was funded by a generous gift from Macey’s Food Stores. Pendleton Design Management donated gardening design and labor, as well as future garden maintenance. Night Vision donated the lighting design and installation.

“We know miracles happen each day at Primary Children’s—and as your local grocer, we are humbled to help the children and families at Primary Children’s,” said Darin Peirce, division manager Associated Retail Operations.  “Macey’s Food Stores are happy to help make the renovation of the Angel Garden possible, as we know that some of the best medicine is found in nature where children can feel the sunshine, hear birds chirping, enjoy the beautiful pond and get a breath of fresh air.”

For nearly two decades, the Angel Garden has provided Primary Children’s patients, parents, and staff a place of solace, healing, and calm. Located near the hospital entrance, the garden includes lighting that can be programmed to change colors with holidays and seasons and a water feature mimicking a mountain stream and pond. The Angel Garden is medically safe, and includes wheelchair-accessible pathways and electrical outlets for medical devices. It also maintains its legacy monuments, including the Celebration of Life plaque, Memorial Tree, and centerpiece Butterfly Angel statue.

“We’ve all experienced the healing power of nature,” Primary Children’s CEO Katy Welkie said. “That’s why I’m so excited to be reopening the Angel Garden for our patients, parents, and staff to serve as a refuge in their individual storms of life.”

The original garden was created with support by donations from actress Roma Downey and the cast and crew of the 1990s TV program, “Touched By An Angel,” which was filmed in Utah and in which Downey starred. The garden’s renewal follows the reconstruction of the hospital entrance.

CONTACT:  

Jennifer Toomer-Cook
Primary Children’s Hospital
801-631-3484
Jennifer.Toomer-Cook@imail.org

Source: AFS

Family footwear retailer Rack Room Shoes reopens in the Town and Country shopping center in Easley

Easley, S.C., 2016-Jul-17 — /EPR Retail News/ — Family footwear retailer Rack Room Shoes will reopen its doors after a recent store expansion on Thursday, July 7 in the Town and Country shopping center in Easley. The retailer’s newly renovated 6,000 square-foot space offers an improved shopping experience and expanded offering, continuing to serve as the family footwear destination for area families.

According to Rack Room Shoes Regional Manager Angie Mollohan, the company has had a presence in the community for more than 12 years. The store expansion not only comes with more than 1,000 square-feet of added retail space, but also will allow the retailer to better serve its customers and provide a larger selection of name brand men’s, women’s and children’s shoes at value prices.

“The community is eager for us to reopen, as our current customers have been with us for quite some time,” said Mollohan. “Our new and improved store comes with a fresh look and better selection, but our shoppers know they can continue to count on us for excellent value and customer service.”

In addition to the physical store improvements, Rack Room Shoes is preparing to launch its annual Shoes That Fit campaign on July 13. Shoes That Fit is a grassroots non-profit organization that provides shoes to at-risk students, identified through local school liaisons. Customers will be able to donate at registers in-store during the back to school fundraiser, which extends through mid-September. All funds collected in-store will stay local, benefitting children in the Easley community.

Store hours for Rack Room Shoes are Monday through Saturday, 10:00 a.m. to 9:00 p.m., and Sunday, 12:00 p.m. to 6:00 p.m.

About Rack Room Shoes
Headquartered in Charlotte, N.C., Rack Room Shoes is the family footwear retailer of choice. Known as an innovator in the shoe industry for more than 90 years, Rack Room Shoes offers a wide selection of nationally recognized and private brands of great shoes for men, women and children in comfort, dress, casual and athletic categories. For more information, visit Rack Room Shoes’ website at www.rackroomshoes.com.

Media Contacts:
Carolyn Canington
864-672-4995
Carolyn@fullcirclepr.com

Brenda Christmon
701-491-1850
bchristmon@rackroom.com

Source: Rack Room Shoes

The new Prada boutique at Plaza 66 in Shanghai reopens

Shanghai, China, 2016-Jul-13 — /EPR Retail News/ — Fashion is an experience in intimacy. The relationship between garment and the body creates a personal narrative informed by texture and color, contrast and complement. Garments toy with perception –who we are, who we will be –realized in the way we dress. The new Prada boutique at Plaza 66 in Shanghai, comprising three levels of luxurious salons, embraces the intimate customer experience.

In pursuit of this intensely personal experience, the entirety of the long-established Prada store has been reimagined. The external façade, overlooking Shanxi Road to the right of the Plaza 66 entrance, pays homage to Franco-Venezuelan artist Carlos Cruz-Diez*. The effect is at once playful and majestic: a striking kinetic art piece that appears to move with the viewer. Inside, a black marble façade unifies the three tiers of the store. Large windows reveal the interior, providing passers-by with a glimpse of the luxurious ambience: velvet, marble, Perspex, glass. Here Prada reconsiders the domestic environment in a retail setting, inviting visitors into a space where comfort is paramount.

The Prada boutique at Plaza 66 is one of the most important touch-points for the Prada brand. The intense design, detailing, and materiality reflect Prada’s century long commitment to craftsmanship and luxury since Mario Prada founded his first shop in Milan in 1913. That this emerging retail typology of highly crafted intimacy finds its fullest expression in Shanghai is an index both of the importance that the brand places on its Chinese customers and the growing sophistication of the luxury consumer. Prada’s focus continues, as it always has, on customer service and the experience,surprise and delight possible in an intimate retail environment.

*PRADA PAYS TRIBUTE TO THE ART OF CARLOS CRUZ-DIEZ
Prada wishes to express its admiration for French-Venezuelan artist Carlos Cruz-Diez, one of the leaders of the kinetic art movement, an innovative form of dynamic expression with a strong visual impact. Having always greatly appreciated Carlos Cruz-Diez and his contribution to this artistic genre, Prada wishes to publicly pay homage to his artwork, which served as a starting point for the design of the façade of the Prada boutique located in Shanghai, Plaza 66.

The Rooms
Enter the first level into the main room: the space is framed by Prada’s signature round-edged windows, the floor glistens with black and white chequered tiles. The original Milan Galleria store is reflected in tall vitrines and beamed ceilings in the familiar Prada“Encausto Verde”. The three retail floors are linked by an elegant staircase featuring narrow vertical bands of green and white marble, engaging with a modern retelling of renaissance materials and designs. Green marble doorways and thresholds lead in a series of dedicated salons. Each salon’s ceiling is unique, different heights and shapes individualize the experience, each new room a journey.

The Red Salon
The red salon pays tribute to China with walls of floral jacquard and velvet-lined niches for luxury leather goods and the most precious articles. The salon is small, drawing visitors to engage in a unique moment with each piece.

The Green Salon
The green salon engages with the Prada green in an intimate space: deep green panelling and green marbleshelves display women’s leather goods and small leather articles.

The Circular Salon
The circular salon draws intimacy from its shape.New green velvet Osvaldo Borsani chairs and sofas –exclusive edition for Prada -draw visitors to sit and enjoy the space. Green marble surrounds the footwear display niches, complemented by scored-metal back panels, reflecting light back into the space.

Level 2
The second level embodies the intimacy of the store, a space at once feminine and private. A space with a secret. The black and white floor of the salons downstairs is reprised in large carpets of different shapes, incorporating softness into the rooms. The walls are a textural adventure, lined with different patterns of green-shaded velvet in silk and mohair.The first room is dedicated to the clothing collections, as well as select leather goods and the Made-to-Order service. The central room –a sitting area with more Borsani chairs and a large geometric rug –highlights footwear. The connecting corridors contain videos and special products in marble display cases and at the end a small oval room. Lined with velvet curtains and featuring mustard yellow velvet seating in the middle, this VIP chamber is a spatial embodiment of femininity and softness, complemented by smooth, curving lines.

Level 3
The final level holds the men’s collections. Beamed ceilings and black and white floors recall the lower levels. Grey Encausto walls, Bardigliomarble shelving, green lounges and accessories all contribute to the masculine look of the space, which contains menswear, leather goods, and travel collections. The footwear room features a red velvet seating suite, a seductive contrast to the other cool tones. In the clothing collection rooms, wood and velvet seating completes the furnishing, while narrow ebony floorboards sit under colourful geometric carpets. Paired with the air force-blue velvet walls, the room is playful in its intimacy, inviting guests to touch, to sit, and to engage with the pieces around them.

For further information: 
Prada Press Office
Ph. +39.02.541921
e-mail: ufficio.stampa@prada.com

Source: Prada Group