- EFR reopens Paris Lecourbe BP service station with Carrefour Express store marking their 20 years of partnership
Paris, 2016-Sep-06 — /EPR Retail News/ — On 31 August 2016, the EFR (European Forecourt Retail) Group is reopening its Paris Lecourbe BP service station with a brand-new Carrefour Express store. The opening of this new convenience retail outlet is the culmination of 20 years of active partnership, serving customers of both brands. It also marks a new milestone in the roll-out of stores located in high-traffic areas.
Opening of a new Carrefour Express store in central Paris
The partners are reopening the newly-overhauled Paris Lecourbe BP service station – located in the capital’s 15th arrondissement – with a new BP visual identity. And the store has now been converted into a Carrefour Express store. Over a 123 m² sales area, the mini supermarket stocks a wide range of some 2900 Carrefour and national brand daily-use products. These include grocery products, fruit and vegetables, ready-to-cook/eat products, snacks and home maintenance products. Open 24 hours a day, this new store will help to stimulate the local economy. A long-term partnership designed to serve customers. This opening marks 20 years of active collaboration between Carrefour and EFR
The first 8 à Huit store – incorporated into a Nice service station – was opened in 1996. Since then, the two companies have worked closely together and were the first to open a convenience store at a motorway site. Now in France, more than 100 EFR Group service stations have links with the Carrefour Group (under the Carrefour Express, 8 à Huit and Proxi banners) – either in town centres or at motorway service stations.
Alongside Carrefour’s opening of its first City store at Orly airport in 2015, this initiative once again illustrates the retailer’s unique multi-format approach and is evidence of its desire to move closer to high-traffic areas. As far as the EFR Group is concerned, it is continuing with its policy of rolling out an expanded selection of high-quality services across its networks through partnerships with leading brands.
EFR and Carrefour are both committed to meeting customers’ specific requirements on a day-to-day basis. Stores located at urban service station sites have a range of convenience products for modern, city-dwelling customers, while those at motorway service stations have a range that is better suited to customers on the move.
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