Starbucks Coffee Company signs licensing agreement with Alsea to develop and operate Starbucks® stores in Uruguay

SEATTLE and MONTEVIDEO, Uruguay, 2017-Jun-28 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today (June 26, 2017) announced a new licensing agreement with its long-time strategic partner Alsea, a leading restaurant operator in Latin America and Spain. The agreement grants Alsea the exclusive rights to develop and operate Starbucks® stores in Uruguay, with the first store set to open in early 2018 in Montevideo. Starbucks and Alsea have worked together since 2002, now serving millions of customers in Mexico, Argentina, Chile, and Colombia in 841 Starbucks® stores and employing more than 10,500 Starbucks partners (employees). Uruguay will become the fifth market in this partnership, and Starbucks 18th market in the Latin America and Caribbean region.

“We are thrilled to have the opportunity to bring the Starbucks Experience to customers in Uruguay – a critical emerging market as we continue our expansion across South America,” said Ricardo Rico, general manager and vice president for Starbucks Latin America. “As we position the brand for continued growth, Alsea continues to be an invaluable strategic partner in the region as we pursue disciplined and profitable growth in a way that celebrates local cultures and coffee traditions.”

Alsea, a leading restaurant operator of global brands in the quick service, coffee shop, casual and family dining segments, has a diversified portfolio including Starbucks, Domino’s Pizza, Burger King, Chili’s, California Pizza Kitchen, P.F. Chang’s, Italianni’s, The Cheesecake Factory, Vips, El Portón, Archie’s, Foster’s Hollywood, LAVACA and Cañas y Tapas. The company operates more than 3,200 stores and has more than 67,000 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. The new agreement with Starbucks also represents Alsea’s first foray into Uruguay, representing a critical business opportunity in a new South American market.

“I am pleased to announce the entry of Alsea into a new market such as Uruguay, which allows us to continue with our solid growth strategy, reinforcing the presence of our brands in the region,” said Federico Tejado, Chief Executive Officer of Alsea International. “We will build on our knowledge of the Starbucks brand, which we have operated for 15 years now and of which we currently have 841 stores operating in four countries.”

For more than 45 years, Starbucks has built its brand by delivering a consistent, authentic in-store experience to customers around the globe that is rooted in high-quality arabica coffee and engaged, knowledgeable baristas. Since launching the brand in Latin America, Starbucks has grown to over 1,100 stores employing more than 13,000 partners (employees) across 16 markets, 15 of which are operated by trusted licensing partners. Starbucks will open next in Jamaica in the fall of 2017, and Uruguay in early 2018.

About Alsea

Alsea is the leading restaurant operator in Latin America and Spain of global brands in the quick service, coffee shop, casual and family dining segments. It has a diversified portfolio, with brands such as Domino’s Pizza, Starbucks, Burger King, Chili’s, California Pizza Kitchen, P.F. Chang’s, Italianni’s, The Cheesecake Factory, Vips, El Portón, Archie’s, Foster’s Hollywood, LAVACA and Cañas y Tapas. The company operates more than 3,200 units and has more than 67,000 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. Alsea’s business model includes support for its brands through a Shared Services Center that provides all the Administrative and Development Processes, as well as the Supply Chain. For more information, visit: www.alsea.com.mx

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 26,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

SOURCE: Starbucks Corporation

MEDIA CONTACT:

Global
Phone: 206 318 7100
Email: press@starbucks.com

 

 

Starbucks Coffee Company to develop a visitor center on its wholly owned coffee farm, Hacienda Alsacia

Starbucks Coffee Company to develop a visitor center on its wholly owned coffee farm, Hacienda Alsacia

  • Slated to open in 2018, the immersive coffee farm and café experience will complement the company’s new premium retail spaces by providing customers opportunity to learn about coffee at origin
  • Investment in Coffee Farming Research and Development Center will showcase impact of Starbucks $100 Million in Ethical Sourcing Commitments

SEATTLE, 2017-Mar-15 — /EPR Retail News/ — Today, Starbucks Coffee Company (NASDAQ: SBUX) announced that it will be developing a visitor center on the grounds of its wholly owned coffee farm, Hacienda Alsacia. Purchased almost four years ago, Hacienda Alsacia is located in Costa Rica on the slopes of the Poas volcano and serves as a global Research and Development facility and working farm for Starbucks. The new visitor center will soon allow visitors from around the world to get a first-hand understanding of the agronomy work the company has been supporting and investing in for two decades.

“Our Roastery in Seattle, Washington offer’s one of today’s most immersive retail experiences, where the theater of coffee craft is on full display. We have a tremendous opportunity to demonstrate what happens on coffee farms so that our customers understand the humanity and care that goes into each cup of our coffee,” said Cliff Burrows, group president Siren Retail and Global Coffee, Starbucks. “This visitor center allows us to create a connection between the people that grow the coffee, the role our farm plays in helping to ensure their economic stability, and the stores that roast and brew it for our customers every day.”

The Hacienda Alsacia Visitor Center will be a 46,000-square-foot area located on the Starbucks farm, that allows people to explore the journey of coffee from seedling to coffee field, the wet milling process, the drying patio and all the way to roasting and a café. Designed by members of its in-house design team who helped pioneer the company’s first Starbucks Reserve® Roastery in Seattle, this locally relevant, sustainable ecosystem will pay homage to the more than 1 million coffee farmers and workers that Starbucks help to support around the world.

Since purchasing the 600-acre (240 hectares) farm in March 2013, Starbucks has maintained it as a typical working farm to learn more about the resources necessary to grow high-quality arabica coffee.  In doing so, it has helped to inform its multi-million-dollar investment in ethical sourcing resources for coffee farmers including:

  • A firsthand understanding of the company’s Coffee and Farming Equity practice (C.A.F.E.) sourcing standards, developed with Conservation International, in maintaining healthy coffee trees which resulted in a nearly 50% increase in yield on the farm since 2013.
  • The development of hybrid coffee tree seedlings at the farm’s nursery in collaboration with industry experts to directly address the impact climate change is having on the coffee industry including the increased incidences of coffee leaf rust or “roya” in parts of Latin America. In 2015, Starbucks donated thousands of seedlings from five different coffee tree hybrids developed through its research to the Costa Rican Coffee Institute (ICAFE).
  • Establishing and verifying best practices for coffee farming which is disseminated throughout the coffee producing world by housing global agronomy summits and the company’s nine Farmer Support Centers and supplier network.

As part of this construction project, the company anticipates that it will create dozens of short-term jobs as well as provide new opportunities for long-term employment on the farm when the visitor center opens.  Starbucks has been offering coffee from Costa Rica since the company opened its doors in 1971; its first Farmer Support Center opened in Costa Rica in 2004 and has since moved to the coffee farm. Starbucks has 11 stores in Costa Rica that are operated by its licensing partner Premium Restaurants of America. Starbucks Costa Rica recently launched a special edition single-origin packaged coffee sourced from Hacienda Alsacia for customers to enjoy in market.

For more information on this news release, contact us

SOURCE: Starbucks Corporation

MEDIA CONTACT

Global
Phone: 206 318 7100
Email: press@starbucks.com

Starbucks Coffee Company announces Milan Reserve Roastery set to open in late 2018

Starbucks Coffee Company announces Milan Reserve Roastery set to open in late 2018

 

Milan, ITALY, 2017-Mar-01 — /EPR Retail News/ — Today (February 27, 2017), Starbucks Coffee Company (NASDAQ: SBUX) announced its newest Roastery location on Piazza Cordusio in Milan with a dramatic unveiling of the building prior to its remodel. Set to open in late 2018, the Milan Reserve Roastery will be the first Starbucks Roastery to open in the Europe, Middle East and Africa region, and the fifth globally.

Located at the historic turn-of-the-century Palazzo Delle Poste building on Piazza Cordusio, this one-of-a-kind 25,500-square-foot retail space will feature the company’s premium, small-batch Reserve coffees served in a variety of brewing methods in a beautiful environment.

“It took us some time to find it, but once I walked through the former Post Office building, I knew that it would be the perfect location to honor the craft of coffee and pay respect to the uniquely Italian culture in which it will be served,” said Howard Schultz, Starbucks chairman and ceo. “This store will be the culmination of a great dream of mine – 34 years in the making – to return to Milan with one of the most immersive, magical retail experiences in the world.”

“As mayor and as a citizen of Milan I am pleased that an international company, known for its standing and reliability such as Starbucks, has decided to invest in our city, choosing the famous Post Office building as the site of its first store in Italy,” said Milan Mayor Giuseppe Sala. “On this occasion, I would like to welcome this new venture and thank Howard Schultz for choosing Milan. Starbucks is a brand famous worldwide. Its presence in the city is for us a further confirmation of the important attractiveness of Milan on the entrepreneurial scale.”

At its recent Investor Day, Starbucks announced its ongoing investment in the premium Reserve brand, including opening 20-30 Roastery locations around the world, over time. This new location will be designed specifically for the Milanese customer, integrating the world-famous theatre of coffee in Italy and will offer freshly baked food on site from Italian artisan baker Rocco Princi, the exclusive food provider for all new global Roastery locations.

Following the Roastery opening, Italian licensee and business partner Percassi will open a small number of Starbucks stores in Milan for the balance of 2018.  Each new store will be carefully designed and curated to respect the local community and unique Milanese context. Taking a respectful and measured approach to store openings is at the heart of the Starbucks strategy in Italy. Together with the Milan Roastery, Starbucks and Percassi will create job opportunities for around 350 partners (employees) in Italy.

Starbucks debut of its first Roastery in Seattle in 2014 was the most successful store opening in the company’s history. Since then, the company has announced additional Roastery locations coming to Shanghai in 2017 and New York as well as Tokyo in 2018.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 24,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

Media Contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks Coffee Company opened the doors to its store in Phnom Penh, Cambodia

Starbucks Coffee Company opened the doors to its store in Phnom Penh, Cambodia
Starbucks Coffee Company opened the doors to its store in Phnom Penh, Cambodia

 

PHNOM PENH, CAMBODIA, 2016-Oct-08 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today ( October 7, 2016) opened the doors to its newest flagship store in Asia, located in Phnom Penh, Cambodia, building on its long-term relationship with Hong Kong Maxim’s Group. Cambodia is Starbucks 16th market in the China and Asia Pacific region. In September, Starbucks celebrated 20 years since the opening of its first store outside North America in Japan and today, the company has more than 6,200 stores across the China and Asia Pacific Region.

“We are proud to bring an elevated experience to Cambodia with the introduction of our Starbucks Reserve™ coffees,” said Mark Ring, president, Starbucks Asia Pacific. “Our new flagship store in Phnom Penh’s vibrant Boeung Keng Kang neighborhood will excite Cambodian customers with a unique coffee experience that showcases our deep passion for some of the finest coffees from around the world, while honoring the country’s rich heritage and culture.”

At the flagship store, customers can discover exceptional coffees, engage with Starbucks partners (employees) and form a deeper connection with Starbucks coffee heritage. With an atmosphere that invites customers to explore the tastes and flavors of coffees from around the world, they can sit at the interactive coffee bar and experience a range of brewing techniques including Siphon, Cold Brew, Pour-over, Coffee Press and the state-of-the-art Black Eagle espresso machine. In the hands of Starbucks skilled baristas, the Black Eagle espresso machine delivers a smooth quality and consistent taste profile that complements Starbucks® signature handcrafted beverages.

Inspired by Starbucks 45-year history of sourcing, roasting and serving some of the world’s finest coffees, the flagship store features Starbucks core menu in addition to rare small-lot coffees through its exclusive Starbucks Reserve™ coffee program. For the store opening, baristas are handcrafting two small lot Starbucks Reserve™ coffees: Colombia La Unión 16 and Papua New Guinea Luoka. Over time, the store will showcase a rich variety of coffees that draw on Starbucks relationships with small lot coffee farmers from the world’s coffee growing regions. All Starbucks Reserve™ coffee is roasted at the Starbucks Reserve™ Roastery and Tasting Room in Seattle.

To further elevate the coffee experience for customers, select partners at the store are Starbucks Coffee Masters. The Coffee Master program recognizes their expertise with the special designation of the black apron after they pass written and taste tests.

Through its licensed partner Coffee Concepts (Cambodia) Limited, a subsidiary of Hong Kong Maxim’s Group, Starbucks entered the Cambodian market in December 2015 and currently operates two stores at Aeon Mall and the Phnom Penh International Airport.

“We are pleased to further strengthen the partnership between Maxim’s and Starbucks in Asia and look forward to continuing to deliver the unique Starbucks Experience through coffee leadership, high-quality products, exceptional service and engaging baristas in a welcoming environment to customers across Cambodia,” said Michael Wu, Chairman and Managing Director, Hong Kong Maxim’s Group.

A Perfect Blend of Cultures

The design of the new two-story, 650 square-meter (7,000 square-feet) store features local craftsmanship and iconic global images, including a hand-carved Siren made of Cambodian sandstone, an illustration of Starbucks first store at the Pike Place market on a textured rattan canvas, a coffee landscape inspired tapestry made of fabric tightly woven on a rattan frame, and a metal sculpture hanging over the bar inspired by the coffee aroma.

The centerpiece is a hand-painted mural over the staircase to the second floor, and illustrates the popular Cambodian folklore of Sovann Maccha, the siren princess with a tail that is transformed into two majestic Naga dragons. Illustrated by prominent local urban artists Peap Tarr and Lisa Mam, the artist highlights the distinct beauty and characteristics of urban Khmer art.

Long-term Community Investments
As Starbucks continues to expand its store footprint in Cambodia, it is deeply committed to being an active member of the community and a catalyst for positive change. Currently, Starbucks is working with Cambodian Children’s Fund, a non-government organization that works with children in one of the most underserved areas of Phnom Penh. The Cambodian Children’s Fund aims to transform the country’s most impoverished children into future leaders, by delivering education, family support and social development programs to the local community.

About Hong Kong Maxim’s Group
Founded in 1956, Hong Kong Maxim’s Group is a leading food and beverage company comprised of Chinese, Asian and European restaurants, quick-service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning Mei-Xin Mooncakes. Altogether, the Group operates over 970 outlets in Hong Kong, PRC, Vietnam and Cambodia. It also established the first Sino-Foreign joint venture in PRC in 1980 and now delivers air catering service in 11 cities through joint ventures.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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AmRest now operates 1074 restaurants in 12 countries

Wroclaw, Poland, 2016-May-24 — /EPR Retail News/ — AmRest Holdings SE („AmRest”, “the Company”) (WSE: EAT), the largest publicly listed restaurant operator in Central Europe, announced today the completion of the agreement with Starbucks Coffee Company dated April 19th, 2016 to acquire the chain of Starbucks stores in Germany. As the transaction comes into effect AmRest becomes an operator of 144 Starbucks units in the German market.

Acquisition of mentioned Starbucks chain is a perfect fit to AmRest strategy and another step forward on the way to become the leader of restaurant segment in Europe. After the addition of Starbucks business in Germany AmRest operates currently 1074 restaurants in 12 countries.

Crossing the threshold of 1000 restaurants is an important milestone for our Company which strengthens our position in the European market. We are very excited about this achievement – said Wojciech Mroczyński, the Board Member responsible for the Company’s strategy. It took us almost 23 years to hit the number of 1000 locations. Given the current pace of the Company’s development as well as the further growth potential I am confident that doubling the scale of AmRest is a matter of the next few years – added Mroczyński.

AmRest’s history started in 1993 with an opening of the first Pizza Hut restaurant in Wrocław. Currently the Company operates a portfolio of superior brands: KFC, Pizza Hut, Burger King, Starbucks, La Tagliatella, Blue Frog and Kabb. Every day, through the Company’s WJM culture, over 25 000 employees deliver delicious taste and exceptional service at affordable prices.

For further information please contact:
Dorota Surowiec
IR Specialist
+48 71 386 1235
dorota.surowiec@amrest.eu

Starbucks Coffee Company to open its first Italian store in 2017

SEATTLE, 2016-Mar-03 — /EPR Retail News/ — It’s a dream more than 30 years in the making.

Howard Schultz walked cobblestone streets of Milan for the first time in 1983 as the marketing director of Starbucks, which then sold whole-bean coffee from a handful of stores in Seattle. Schultz went to Italy to represent the company at an international trade show. He returned with an idea that would change the trajectory of Starbucks Coffee Company.

“The Italians had created the theater, romance, art and magic of experiencing espresso,” Schultz recalled. “I was overwhelmed with a gut instinct that this is what we should be doing.”

As Starbucks announces its will open in Italy in early 2017, Schultz shares the story of how the company’s history is directly linked to Milan, Verona and Italian espresso bar traditions.

“Everything we’ve done to date sits on the foundation of wonderful experiences that many of us have had in Italy,” he said.

The Symphony of an Italian Coffee House

The 1983 trade show was unremarkable. Schultz, however, found his daily walks to and from the event to be life changing as he visited several espresso bars along the way.

Schultz found a full-sensory experience greeted customers who stepped through the doorways of Milan coffee houses. Italian opera played as baristas ground coffee, steamed milk and pulled espresso shots in graceful, powerful motions as if they were conducting an orchestra. He noticed the baristas were celebrated professionals who seemed to know each customer they served.

“In each shop I visited I began to see the same people and interactions, and it dawned on me that what these coffee bars had created, aside from the romance and theater of coffee, was a morning ritual and a sense of community,” said Schultz.

On a day trip to Verona, he observed the coffee shops there were enhanced by Italian craftsmanship. Every detail of preparation and presentation was treated with reverence.

“I left Italy absolutely energized by the culture,” Schultz said. “I couldn’t wait to sit down with the two remaining founders of Starbucks and tell them, ‘We’ve got to do this.’”

Back at home in Seattle, Schultz’s enthusiasm was met with little more than a yawn from the company’s leaders, who said they’d been to Italy and the espresso bars there were “not what Americans wanted.” Their indifference turned to annoyance as they told a persistent Schultz they didn’t want to be in the restaurant business. Next came flat out resistance as they said no to all his suggestions.

Schultz said leaders at the time were stubborn, but so was he.

A Dream Delayed

Unwilling to drop the idea of bringing the first espresso bar to Seattle, Schultz convinced Starbucks founders to test the coffeehouse concept a year later. He asked for half of a new 1,500 square-foot store that was opening in downtown Seattle. Instead he got about 300 square feet. Schultz crammed equipment and a small counter into the space and began serving espresso when the store opened on a rainy morning in April 1984. Initially there wasn’t even a sign in the window.

Starbucks stores at the time were serving about 200 customers on a good day. The new store – with a coffee bar – served about 1,000 people a day.  Though it was a success with customers who tasted a caffé latte for the first time, Schultz was dealt a “crushing blow” when the owners said they had no plans to repeat the coffee shop experiment. It was considered a distraction from the company’s core business of selling high-quality arabica coffee beans.

Undeterred, Schultz returned to Italy to immerse himself in their coffee culture. Later he decided to leave Starbucks to form his own Italian-inspired coffee business, which he named for a Milan newspaper – Il Giornale. Starbucks invested in the Schultz start up and the first Il Giornale coffeehouse opened in 1986, offering brewed coffee and espresso beverages made from Starbucks beans.

Financial troubles at Starbucks bubbled to the surface around that time. Starbucks was trying to manage two brands – its own and Peet’s Coffee & Tea, which it had acquired in 1984. Starbucks founder Jerry Baldwin told Schultz he couldn’t keep running both companies and wanted to return to San Francisco to focus on Peet’s.

“He told me, ‘I’m going to sell Starbucks and the right person to buy it is you. I know you don’t have any money. I’ll give you 60 to 90 days to find the money,’” recalled Schultz. The acquisition price was $3.8 million. Schultz said it was “quite difficult,” but he raised the money and acquired Starbucks assets in 1987.

Job one was changing the name of Il Giornale to Starbucks Corporation. Next came putting coffee bars in every store, as Schultz wanted to do five years earlier. Starbucks also expanded with stores in Chicago and Vancouver, Canada.

“We began to elevate the romance and theater of the beverage, integrated with the merchandising and storytelling of roasting and selling whole bean coffee,” he said. “It’s all steeped in that trip to Italy in 1983. Everything is about that.”

Coming Full Circle

Schultz has returned to Italy once a year over the past 30 years. Although he doesn’t speak Italian, Schultz feels comfortable there and admires the quality and artistry of Italian products.

“The dream of the company always has been to sometime complete the circle and open in Italy, but we haven’t been ready,” said Schultz, who feels “intuitively” that the time is now right.

The Starbucks chairman and ceo is following the same instinct he felt initially when he walked the streets of Milan and marveled at the experience baristas created for their customers and communities.

Starbucks will enter Italy with “tremendous humility and great respect for the culture,” Schultz added, with the support of its business partner, Percassi – a well-respected and prominent Italian company with a proven track record for operating major brand partnerships across Italy. Percassi shares Starbucks passion for the history and cultural heritage of the country.

“We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy, the country of coffee, and we are confident that Italian people are ready to live the Starbucks experience, as already occurs in many other markets,” said Antonio Percassi, President of the company Percassi.

Starbucks doesn’t have real estate selected its first location in Italy, but Schultz has an image of the store in his mind.

“We have to deliver a stunning visual experience that is only topped off by the quality of the coffee and what it tastes like,” he said. “Visually, it has to be a very seductive place where Starbucks comes alive.”

The store will be designed with “painstaking attention to detail,” honoring the Italian people and their coffee culture.

Partners (employees) in the store will carry on a tradition of coffee theater and artistry, combining the emotion of Schultz’s first experience in Milan with the exceptional service visible in more than 23,000 Starbucks stores around the globe – from the first store in Pike Place Market to the grand, immersive experience of the Starbucks Reserve Roastery and Tasting Room in Seattle.

“It seems like yesterday I was walking those streets, and here we are,” said Schultz. “I want partners to be extraordinarily proud that we’re going back to the source where it all began, and we’re going to do it in a way that brings every aspect of the Starbucks Experience to life in Italy.”

Media Assets

Read: Howard’s Letter to Starbucks partners 

Press Release: With Humility and Respect, Starbucks Turns its Eye Toward Italy

Photo Captions for Downloads:

1. Howard Schultz, chairman and ceo Starbucks Coffee Company, visited the historic Duomo cathedral in Milan, Italy this week as he announces the brand’s intention to open its first Italian store in 2017.

2. Howard Schultz, chairman and ceo Starbucks Coffee Company, announces to Milanese artisans, entrepreneurs and business leaders his intention to open a store in Milan, Italy in 2017.

3. Howard Schultz, chairman and ceo Starbucks Coffee Company, stands in the center of Galleria Vittorio Emanuele II, one of the world’s oldest shopping malls, in Milan, Italy as he announces that Starbucks will open its first store in the country in 2017.

For more information on this news release, contact the Starbucks Newsroom

 

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Howard Schultz at Milan’s Duomo Cathedral

Howard Schultz at Milan’s Duomo Cathedral

Starbucks Coffee Company launches new digital music experience with Spotify

  • Over 7,500 Starbucks U.S Company-Operated Stores Integrated with Leading Streaming Service Spotify Through World-Class Starbucks App, Connects Customers to New Digital Music Experience
  • 10 Million Member My Starbucks Rewards® Loyalty Program and Spotify Users Can Now Discover, Save and Take Starbucks Curated Content with Them
  • Weekly Feature to Highlight New Artists, Albums and Freshly Curated Starbucks Playlists

SEATTLE, 2016-Jan-21 — /EPR Retail News/ — Today (January 19, 2015), Starbucks Coffee Company (Nasdaq: SBUX) launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks® stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify.[1] This first-of-its-kind music experience reaches customers at more than 7,500 Starbucks company-operated stores in the U.S., 10 million My Starbucks Rewards loyalty members, and U.S. Spotify users.

“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,” said Howard Schultz, chairman and ceo of Starbucks. “Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.”

The new Starbucks music platform is available to both iPhone and Android users within Starbucks Mobile App, offering customers the personalized experience they have come to expect from both companies.  In addition to being able to discover music playing overhead at a participating Starbucks store, Starbucks Mobile App users will now be able to view recently played songs, save songs to a personal playlist on Spotify, “Love” songs to influence future Starbucks playlists as well as share these songs on social networks and “Play on Spotify.” Spotify users can also find new playlists from Starbucks as well as Starbucks most popular music from the past 20 years on Spotify. These features are accessible on Spotify’s Free and Premium services.

“Starbucks shares our passion for music and desire to create the best, personalized experience for users and customers,” said Daniel Ek, CEO of Spotify. “Together with Starbucks, we’re creating a unique new digital music experience that offers Starbucks customers and Spotify users the ability to discover even more music at Starbucks and enjoy that same music and more on Spotify, whenever they want and wherever they are.”

Starting in January, Starbucks will also begin a new weekly feature in the Starbucks app highlighting both established and emerging artists, as well as curated playlists giving musicians a new way to reach millions of customers across the U.S.  Starbucks partners have also begun influencing the music played in their stores by choosing from a variety of Starbucks-curated playlists and creating “Store Favorites” playlist. This is made possible via a mobile app powered by a new PlayNetwork CURIO hardware device that delivers branded entertainment and media to retail stores.

For more than four decades, Starbucks has built a differentiated third-place experience with music at the heart of its coffeehouse culture. In 1994, a dedicated entertainment team began selecting original CDs spanning a diversity of musical genres and geographies. This program has spotlighted the extraordinary careers of legendary artists such as John Lennon, Aretha Franklin and Bonnie Raitt, among many others. Bob Dylan, Yo-Yo Ma, the Rolling Stones and Ray Charles are among the legends who identified their favorite recordings for Starbucks® Artist Choice series.  Starbucks seasonal CDs have celebrated moments ranging from Valentine’s Day to summer road trips to holiday festivities. Starbucks has also become a champion of once emerging artists such as John Legend, Madeleine Peyroux and Fleet Foxes, introducing customers to these musicians at an early point in their careers.

[1] Data connection may be required

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 23,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

About Spotify
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it.  Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is now available in 58 markets globally with more than 75 million active users, and over 20 million paying subscribers.

For more information on this news release, contact us.

SOURCE: Starbucks Corporation

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Starbucks Coffee Company launches new digital music experience with Spotify

Starbucks Coffee Company launches new digital music experience with Spotify

Starbucks Coffee Company and food-service organization Albron open Starbucks branch at the University of Twente campus

ENSCHEDE, THE NETHERLANDS, 2015-11-18 — /EPR Retail News/ — Today (13 November 2015), Starbucks Coffee Company and food-service organization Albron are jointly opening a new Starbucks branch at EDU-Café, which is located at the Education and Research square of the University of Twente (UT) campus. The UT campus is a meeting place for international pioneers and entrepreneurs, and plays a key role in helping people get the most out of their talents and skills through partnerships. And what better way to get these collaborations going than over a delicious cup of coffee at top-notch facilities?

AN INSPIRING MEETING PLACE WITH INTERNATIONAL APPEAL

The campus of the UT is developing into an inspiring meeting place for scientists and students alike, offering innovative, fearless and creative souls a platform to thrive. It offers an international breeding ground for pioneering innovations, where theory becomes practice and where state-of-the-art facilities are made available. In this framework, UT sets high standards for its environment. As a result, the campus is more than just a place where people meet and greet each other. It is a place where personal interaction, development and experiences blend seamlessly together.

The Starbucks concept is perfectly suited to this atmosphere and these ambitions. Starbucks, the University of Twente and Albron all promote quality as one of their key priorities, and have an eye for linking people with their environment. With this in mind, EDU-Café was given a significant boost, now boasting even more meeting places and suitable facilities. The result is a fully-fledged ‘educational square’ with exclusive facilities for both staff and students. This renovated location perfectly illustrates the Starbucks ‘third-place’ concept, i.e. creating a cosy space between home and work where people can come together and enjoy a cup of coffee or tea in a pleasant atmosphere. What’s more, the opening of this branch supports the development of an international community which promotes talent and entrepreneurship at the university.

“This was a unique opportunity to link the renovation of the university café with an international brand like Starbucks, allowing students and staff to enjoy a great cup of coffee in a wonderful setting, where they can meet others, and discuss or study in peace and quiet,” explains Victor van der Chijs, President of the Executive Board.

PARTNERSHIP BETWEEN STARBUCKS AND ALBRON

The opening of the Starbucks branch at the UT campus ties in with Starbucks’ strategy to further extend its reach in the Netherlands through branches operated by licensed partners, in this case Albron, which was already a solid partner. In fact, Starbucks and Albron had previously jointly opened stores at the Academic Medical Centre (AMC) in Amsterdam, the University Library of the University of Groningen and Erasmus University, among others.

About Starbucks
Starbucks Coffee Company has been committed to the sustainable purchase and roasting of arabica coffee of the highest quality since 1971. The company has branches globally and is the world’s largest coffee roasting organization and retailer of high-quality coffee. We always strive for perfection and never stray from our principles to allow each and every customer to enjoy the one-of-a-kind ‘Starbucks Experience’. Share yours at one of our branches or via Starbucks.com.

About Albron
Albron is a food-service organization focusing on hotels, restaurants and catering establishments. Albron’s team of 5,000 employees supplies almost 1,000 locations in the Netherlands with food and drink, from companies to government bodies, schools, hospitals, care facilities, daytime leisure facilities and tourist accommodation. If you would like to find out more, visit Albron.nl.

For additional information, please contact:

Albron: Anselma van den Berg at anselma.van.den.berg@albron.nl or on +31 (0)6 23156108

Starbucks: EMEACommunications@starbucks.com

University of Twente: Bertyl Lankhaar, 053 489 2210 or 06 2002 74 35, spokesperson of the Executive Board of the University of Twente.

BERTYL LANKHAAR
Spokesman Executive Board
06-20027435
b.g.lankhaar@utwente.nl

SOURCE: UNIVERSITY OF TWENTE

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Starbucks Coffee Company and food-service organization Albron open Starbucks branch at the University of Twente campus

Starbucks Coffee Company and food-service organization Albron open Starbucks branch at the University of Twente campus

 

Starbucks Mobile Order & Pay now available in UK

LONDON, 2015-10-1 — /EPR Retail News/ — Starbucks is launching Mobile Order & Pay in the UK, allowing customers to pre-order their favourite drinks and food in over 150 London stores* and save time in the queue.

Rolling out from 1st of October, the new feature, available exclusively within the Starbucks App, offers customers greater convenience and the ability to customise their drink and food orders as well as time savings of up to 10-15 minutes*.

Using the App allows customers to order ahead from the Starbucks menu. Following confirmation, orders are immediately sent to the chosen local Starbucks store where baristas begin preparing the order and an approximate collection time is sent to the customer to pick up their order directly from their barista – skipping the queue.

Users of the App are also rewarded with exclusive opportunities to earn Stars with the My Starbucks Rewards loyalty programme.

The App has received a very positive response from customers in the United States where it has been available since December 2014. According to customer feedback, the App typically saves commuters and working people 10-15 minutes in their day; parents with young children find it easier to order ahead than stand in line, while speech- and hearing-impaired customers have hailed the App as a “game changer” in helping them to get their correct order, fast.

“We Brits are famous for queuing, but in an age of such sophisticated technology ‘why wait?’. With more people leading busier lifestyles than ever, saving minutes can really help, so we are excited to be bringing Mobile Order & Pay to our London customers – the first to have this feature outside of the US,” said Ian Cranna, vice president Marketing & Category for Starbucks EMEA. “We think the easy-to-use feature will meet our customers’ needs for convenience and customisation at any time of the day.”

Mobile Order & Pay is initially available on iOS in 150 stores in London for the first trial phase of the technology. The launch of the UK trial follows a successful pilot in the US where Mobile Order & Pay surpassed all expectations and has just extended to over 7,000 stores nationwide as well as to the Android platform.

*Based on feedback from morning commuter customers in the United States.

About Starbucks 
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.To share in the experience; please visit us in our stores or online at www.starbucks.co.uk

For more information on this news release, contact us.

 

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Starbucks Mobile Order & Pay now available in UK

Starbucks Mobile Order & Pay now available in UK

Starbucks Coffee Company with Premium Restaurants of America opened its first store in Panama; Starbucks 15th market in Latin America

  • 20 stores expected to open in Panama City over next five years with Premium Restaurants of America, Starbucks long-term licensing partner in Central America
  • Building on over a decade of sourcing coffee from Panama, Starbucks stores in Panama City will feature Starbucks® premium, single-origin Starbucks Reserve Panama Carmen Estate coffee, sourced from Panama’s Volcán Chiriquí Valley
  • Starbucks Panama comes together with Municipality of Panama City and Glasswing International to restore local community center for youth

PANAMA CITY, Panama, 2015-8-7— /EPR Retail News/ —  Starbucks Coffee Company (NASDAQ: SBUX), together with Premium Restaurants of America (PRA), its long-term strategic licensing partner in Central America, today opened its first store in Panama, making it Starbucks 15th market in Latin America and 67th worldwide. Located in Panama City’s Street Mall shopping center, the new store proudly features Starbucks Reserve™ Panama Carmen Estate coffee, part of the company’s exclusive Starbucks Reserve collection of unique, small-batch coffees.

“We are proud to bring the Starbucks Experience to customers in Panama and build our brand in a way that honors the coffee passion and traditions inherent to this region,” said Rich Nelsen, senior vice president and general manager for Starbucks in Latin America, where the company now has more than 880 stores employing over 12,000 partners (employees). “By extending our relationship with Premium Restaurants of America, we are diligently positioning the brand for continued growth in Latin America as we enter our 15th market in the region.”

Starbucks stores in Panama are operated through a strategic licensing agreement with El Salvador-based Premium Restaurants of America (PRA), formerly named Corporación de Franquicias Americanas (CFA), which initially teamed up with Starbucks in 2010 for the opening of the company’s first store in San Salvador. Since then PRA has opened 19 Starbucks stores, with eight in El Salvador, five in Guatemala, five in Costa Rica and one opening today in Panama, employing more than 340 partners across the region. Together, Starbucks and PRA plan to open at least 20 stores in Panama City over the next five years.

“We are honored to be Starbucks strategic partner in Central America,” said Francisco Alemán, General Director for Central America at PRA. “Our local market knowledge combined with our proven track record of operating Starbucks® stores will allow us to offer an exceptional experience to Panamanian customers. With the arrival of Starbucks in Panama, we are confident that we can continue to drive growth in the region by bringing customers a truly unique retail experience.”

Starbucks Reserve™ Panama Carmen Estate Coffee, Now Available in Panama City

To mark the launch of Starbucks in Panama, Starbucks stores in the country will feature Starbucks Reserve™  Panama Carmen Estate coffee, a bright and nutty-sweet coffee grown in Panama’s Volcán Chiriquí Valley, where coffee producer Carlos Aguilera produces some of the world’s most renowned specialty coffees on his award-winning, family estate. Starbucks has featured coffee from farms in Panama like Carmen Estate, Los Cantares Estate, La Florentina, San Benito and Hacienda La Esmeralda since 2000 for customers to enjoy in select locations in the U.S. and is now proud to offer Starbucks Reserve™ Panama Carmen Estate Coffee in its new stores in Panama City.

“Starbucks has a long history of working with coffee growers like Carlos Aguilera across Central America and we are thrilled to now share that story here,” said David Batres, managing director for Starbucks Central America. “Our customers in Panama City have a strong appreciation for coffee and I believe we’ve created a unique destination between home and work where they can relax in our beautiful store, discover Starbucks® signature coffees from around the world, or enjoy a bag of our local Starbucks Reserve™  Panama Carmen Estate coffee to take home to share with friends and family.”

Only three other markets in Latin America currently offer whole bean packaged Starbucks Reserve™  coffees in select stores for limited times, including Colombia, Mexico, and Brazil. From the mountains of Nicaragua, to faraway highlands in Papua New Guinea, to the valleys of Panama – these coffees are hand selected by some of Starbucks most experienced coffee buyers.

Starbucks Panama Celebrates Coffee Passion through Design

The Starbucks store at Street Mall offers customers an inviting destination to relax, recharge, and connect in one of Panama City’s most cosmopolitan commercial neighborhoods while enjoying Starbucks® signature brewed, espresso and blended beverages. Starbucks Latin America design team spent many months transforming the 3,304 sq. ft. space into a celebration of the Starbucks coffee journey, from its first location in Seattle’s Pike Place Market, as highlighted in the store’s artwork, to Panama’s Paso Ancho and Los Cantares coffee-growing regions in the Volcán Chiriquí Valley, depicted across a large hand-painted mural on a locally-sourced, wood-clad wall.

With a 28 ft. high ceiling, the focal point of the store is a one-of-a-kind custom made hanging mobile, designed to represent the Geisha coffee plant, which signifies the birth of the coffee industry in Panama. The store is dotted with beautiful images of Panama’s coffee farms and also features tile work resembling a hand painted style unique to the local culture. Starbucks also incorporated design elements from neighboring regions, including furniture from Colombia and wood slatted light fixtures from Brazil.

“Latin America has been part of Starbucks story from the very beginning,” said Scott Mitchem, Starbucks director of design for Latin America. “Our store designs pay tribute to the region’s heritage and culture by working with local inspirations, artists and designers. We wanted to bring that same passion to the design of our first store in Panama.”

Supporting Opportunities for Youth in Panama City

As part of Starbucks global commitment to creating opportunities for young people in the communities it serves, Starbucks Panama is collaborating with Panama City´s Municipality and nonprofit organization Glasswing International in a long-term project to renew and support a community center in Boca La Caja in Panama City. The first stage of this project will include restoring the center’s infrastructure and refurbishing the building. Once the center is open, Starbucks Panama partners (employees) will continue to engage in community service, supporting various clubs and activities aimed at fostering youth leadership. The program is expected to benefit more than 2,400 youth in Panama City.

View this story in Spanish (Español) here.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-qualityarabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

About Premium Restaurants of America
With headquarters in El Salvador, Premium Restaurants of America –PRA- (previously Corporación de Franquicias Americanas – CFA) operates more than 500 restaurants in Mexico and Central America, employing more than 12,000 people.  International companies such as Pizza Hut, KFC, Wendy’s and China Wok have relied on CFA for the operation of their brands. With Starbucks, PRA operates eight stores in El Salvador, five stores in Costa Rica, five stores in Guatemala, and one in Panama, employing more than 340 partners.

For more information on this news release, contact us.

 

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Starbucks Coffee Company with Premium Restaurants of America opened its first store in Panama; Starbucks 15th market in Latin America

Starbucks Coffee Company with Premium Restaurants of America opened its first store in Panama; Starbucks 15th market in Latin America

Starbucks Coffee Company expands relationship with The New York Times Company; announces an elevated digital news experience for the Starbucks® mobile app

  • Agreement expands existing in-store relationship to 10M My Starbucks Rewards® loyalty members via The New York Times digital “daily briefing” and additional content
  • My Starbucks Rewards® members will be able to “Earn Stars Everywhere,” including through paid digital and print subscriptions to The New York Times

SEATTLE, 2015-7-22 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today announced an elevated digital news experience for the Starbucks® mobile app, the result of an expanded relationship with The New York Times Company (NYSE: NYT) which publishes one of the most widely-read and authoritative news publications in the world.  As part of the agreement, The New York Times top news of the day as well as a selection of other articles addressing key social, political and economic issues will be available for free via the Starbucks® mobile app for the 10 million My Starbucks Rewards® loyalty members. These customers will also have the opportunity to earn “Stars” through paid digital and print subscriptions to The New York Times.

“We see a future in which the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day,” said Howard Schultz, chairman and ceo of Starbucks. “Our relationship with The New York Times is the perfect example of bringing this vision to life.  We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks loyal customers to take the best of The New York Times with them wherever they go, whenever they want it.”

Beginning in the first half of 2016, as part of this Starbucks digital news experience, the daily and weekend briefings from The New York Times will be delivered to My Starbucks Rewards® loyalty members through the Starbucks® mobile app as well as other relevant articles from The Times recommended by Starbucks.  Additional articles recommended by Starbucks will come from other media sources over time.

Mark Thompson, president and CEO of The New York Times Company said, “We have enjoyed a long and fruitful association with Starbucks and we’re delighted that this agreement will further extend our digital relationship. This is another in a series of arrangements we have made recently in order to ensure that The Times continue to expand the reach of our journalism to new and interesting pools of readers. We’re particularly happy that Starbucks has also put in place an appealing incentive to turn these readers into subscribers.”

Free digital access to 15 articles per day on NYTimes.com is already available in many U.S.-based Starbucks stores through the Starbucks Digital Network. The New York Times newspaper is also widely distributed in Starbucks stores across the country.

“This expanded relationship with The New York Times allows us to directly engage our most loyal customers with the latest and most relevant news of the day,” added Kevin Johnson, president and coo of Starbucks.  “Through these types of relationships, we are well on our journey to provide our most loyal customers with the opportunity to earn Stars everywhere and redeem them for food and beverages in Starbucks stores.”

My Starbucks Rewards® loyalty members will be able to “Earn Stars Everywhere,” through both Starbucks and non-Starbucks purchases.  Starbucks recently announced a multi-year deal with Spotify, which first introduced this new opportunity for Starbucks loyalty program members to earn Stars through purchases made with other companies. As part of today’s announcement, My Starbucks Rewards customers will also earn Stars by purchasing paid digital and print subscriptions to The New York Times. Customers will then have the ability to redeem those earned Stars for food and beverages at participating Starbucks® stores.

The agreement with The New York Times links more than 7,000 company-operated Starbucks stores in the U.S. with the 10 million My Starbucks Rewards® loyalty members in a new and highly relevant way. Furthering its plan to build one of the most robust digital ecosystems of any retailer in the world, Starbucks continues to find new ways and platforms to engage and stay connected with its customers.  Providing its most loyal customers with the most relevant news of the day from one of the most trusted news authorities, The New York Times, is one more way that Starbucks enriches its customer relationships with benefits that are meaningful and unique.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com. Learn more about us by visiting the Starbucks Newsroom: www.news.starbucks.com.

About The New York Times Company
The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company on Twitter at @NYTimesComm.

For more information on this news release, contact Jaime Riley.

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Starbucks Coffee Company expands relationship with The New York Times Company; announces an elevated digital news experience for the Starbucks® mobile app

Starbucks Coffee Company expands relationship with The New York Times Company; announces an elevated digital news experience for the Starbucks® mobile app

Starbucks Coffee Company and Casino Restauration partner to open Starbucks stores within Géant Casino Hypermarkets and Casino Supermarkets across France

FRANCE, 2015-7-2 — /EPR Retail News/ — Starbucks Coffee Company and Casino Restauration (subsidiary of Groupe Casino) today announce a licensed partnership that will open Starbucks stores within Géant Casino Hypermarkets and Casino Supermarkets across France. The first store is expected to open before the end of 2015.

Casino Restauration will be operating full-format Starbucks® stores alongside Groupe Casino’s grocery sites, offering an unexpected oasis in the busy supermarket setting.  Customers will be able to enjoy the full range of Starbucks drinks and food, served by expertly-trained baristas.

“This new partnership with Casino Restauration means we can deliver a quality Starbucks experience to many more people in convenient locations across France,” said Kris Engskov, president, Starbucks EMEA. “Casino Restauration has the perfect network and local expertise to deliver this new growth in the hypermarkets and supermarkets right across the country, where our customers want us to be.  We’re excited to be working together to build beautiful stores and to bring great coffee to more customers in France.”

“For more than 40 years, Casino Restauration has been deeply committed to maintaining a constant focus on quality and to fostering continuous innovation to adapt to consumers’ changing tastes, eating habits and expectations,” said William Charles CEO of Casino Restauration. “Known throughout France and resolutely committed to offering balanced nutrition at an affordable price, Casino Restauration has been serving families in a friendly atmosphere. We are happy to share our knowledge and working closely with Starbucks to spread the Starbucks stores in our Géant Casino Hypermarkets and Casino Supermarkets in France.”

Starbucks stores will be full store formats within Groupe Casino grocery locations, making premium coffee more accessible for customers and providing an even better shopping experience for many customers across France. The stores will be operated by Casino Restauration, the restaurant operating arm of Groupe Casino. At the moment there are over one hundred Starbucks stores in France out of a total 2200 stores across the Europe, Middle East, and Africa (EMEA) region.

In France, Groupe Casino currently runs 10,416 stores included 127 Géant Casino hypermarkets and 444 Casino Supermarkets.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-qualityarabica coffee. Today, with more than 21,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

For more information on this news release, contact Clare Salter.

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Starbucks Coffee Company and Casino Restauration partner to open Starbucks stores within Géant Casino Hypermarkets and Casino Supermarkets across France

Starbucks Coffee Company and Casino Restauration partner to open Starbucks stores within Géant Casino Hypermarkets and Casino Supermarkets across France

Starbucks Coffee Company to commit additional $30 million as part of its Global Farmer Fund program

SEATTLE, 2015-6-24 — /EPR Retail News/ — Starbucks Coffee Company (Nasdaq: SBUX) today announced an additional commitment of $30 million as part of its Global Farmer Fund program, one aspect of the company’s comprehensive ethical sourcing initiatives that help ensure the sustainability of the specialty coffee industry.  This investment is the continuation of an initial $20 million commitment made in 2008, and distributed in collaboration with leading lending organizations such as Root Capital and the Fairtrade Access Fund. To date, this financing has impacted more than 62 cooperatives in 8 countries benefitting more than 40,000 farmers.

“In 2015, we have achieved a number of milestones across our ethical sourcing initiatives but we know that the work isn’t done. This new investment demonstrates how we remain steadfast in our support of farmers around the world,” said Craig Russell, executive vice president of Global Coffee for Starbucks. “By providing access to capital, farmers have the ability to make strategic investments in their infrastructure, offering the stability they need to manage ongoing complexities so that there is a future for them and the industry.”

Starbucks first farmer loan investment was in 2000 with Root Capital (formerly known as Ecologic Enterprise Venture) for a project in the El Triunfo Biosphere Reserve in Chiapas, Mexico. This work helped establish a revolving line of credit focused largely on short-term financing for farmer cooperatives. Today, farmer financing has evolved to include medium and long term investments in order to help provide the necessary stability to manage climate variables by supporting agronomy, restoration and infrastructure improvements. This work directly influences coffee quality, sustainability and overall profitability for the entire specialty coffee industry.

The $50 million Global Farmer Fund aligns to Starbucks global sourcing strategy which includes purchasing coffee from more than 30 countries worldwide and offered to customers in single origin, blend and small-lot programs and beverages. Later this week, the first allocation from the Global Farmer Fund will be announced as part of a collaborative effort led by the IFC and other organizations.

In 2015 Starbucks verified 99% of its coffee as ethically sourced. For over 15 years, Starbucks has worked with Conservation International to design a rigorous set of methods to ensure environmental and social best practices are used in growing and processing coffee. To date, more than a million farmers and workers on four continents have benefited by participating in Coffee and Farmer Equity (C.A.F.E) Practices. In addition, Starbucks ethical sourcing program includes a network of six farmer support centers around the world (Rwanda, Tanzania, Colombia, China, Costa Rica and Ethiopia) as well as the purchase of a farm in Costa Rica acting as a global agronomy center.

What others are saying about Starbucks commitment to coffee farmers

“Starbucks has always understood the importance of investing in coffee farmers offering access to credit and financial management training. Farmers who receive loans from Root Capital are able to increase their livelihoods and become more reliable and resilient suppliers by improving environmental protection, crop yields, and product quality; thereby becoming more reliable and resilient suppliers. Together, we will make an even greater difference in the lives of coffee farmers and their families across Africa, Asia and Latin America.” – William Fulbright Foote, Founder and CEO of Root Capital.

“Traditionally smallholder coffee farmers depend on a single payment at the end of the harvest season to cover their expenses for an entire year. They are most often viewed as too high risk or lack access to any conventional loan facilities, and are captive to a cycle of sustained poverty. In order to break this cycle, these producers need to be able to make investments in their farms, households and communities that will deliver long-term benefits. Such investments require credit, and buyers who are willing to extend credit and share risk with farmers are not only stabilizing their own supply chains but contributing to the resiliency of coffee production globally.” – Richard Rhinehart, Executive Director SCAA Specialty Coffee Association of America.

“Starbucks ability to achieve the milestone of ninety nine percent of its coffee being ethically sourced is a reflection of their ability to bring the right people and organizations together in support of a common goal of sustainability. Only through a collective approach that provides farmers with access to information, tools and financing will we be able to transition coffee – the most widely traded tropical agricultural commodity on Earth – to becoming the first sustainably produced commodity.”  – Dr. M. Sanjayan, Executive Vice President, Senior Scientist for Conservation International.

“Longer term investments are a necessary ingredient in the recipe for sustainability.When well-managed, such funding can make a difference in the resilience and effectiveness of farmers and their co-ops or organizations. Starbucks’ expanded investment demonstrates a commitment to shared value and a shared responsibility for sustainable coffee.” – Daniele Giovannucci President COSA Committee on Sustainability Assessment.

“Positive change in coffee communities takes time, persistence, and hard work. One of the greatest obstacles to change faced by most coffee farmers is access to financing, to support needed improvements on their farms and within their cooperatives. Farmers need financing to improve their productivity: from purchasing needed inputs to renovating their farms with high-quality rust-resistant coffee plants. Cooperatives need financing to protect and maximize coffee quality through proficient milling, and to support their trading operations. When available, most financing is often limited to short-term loans. Big changes with big impact demand mid- and longer-term investments that enable farmers and cooperatives to improve their coffee quality and earnings, so they can reinvest in their operations. Mid- and long-term financing is the key to support these investments that will ultimately improve coffee quality and the quality of life for coffee farming families now and well into the future. This commitment to insuring adequate financing is a cornerstone of Lutheran World Relief’s work with coffee growing communities around the world.” – Rick Peyser Senior Relationship Manager, Coffee & Cocoa. Lutheran World Relief.

“The lack of access to loans is one of the reasons many coffee farmers in low income countries are struggling to earn a basic living and feed their families. USAID, through the U.S. Government’s Feed the Future initiative, is proud to partner with companies like Starbucks to help ensure small-holder farmers are able to continue producing high quality coffee while reducing poverty in their households and communities.” – Pam Fessenden, Office Director for Markets, Partnerships and Innovation in USAID’s Bureau for Food Security.

“Given Finance Alliance for Sustainable Trade’s (FAST) work linking coffee farmers with sources of finance, we are acutely aware that the biggest problem facing small coffee farmers today is the lack of available capital at the right scale, time frame, and terms. FAST commends Starbucks for recognizing the need for new approaches to this situation and establishing the Global Farmer Fund as a pragmatic solution to the mid- and long-term finance needs of its suppliers. We look forward to collaborating with Starbucks to make this a viable model that increases the socio-economic impacts of the coffee industry around the world.” – Noemi Perez, President and CEO Finance Alliance For Sustainable Trade.

Find stories about Starbucks coffee, farmers and suppliers here: Starbucks Global Responsibility

For more information on this news release, contact us.

 

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Starbucks Coffee Company to commit additional $30 million as part of its Global Farmer Fund program

Starbucks Coffee Company to commit additional $30 million as part of its Global Farmer Fund program

Starbucks successfully delivered an up-leveled food experience with the roll-out of La Boulange products in its US and Canada stores

SEATTLE, 2015-6-18 — /EPR Retail News/ — Food is a key element of Starbucks growth strategy to create new occasions to visit stores, and the company has seen tremendous response to these efforts since the acquisition of La Boulange. In the most recent quarter, (Q2 FY15) food delivered growth of 16 percent year-over-year and contributed two points to the comp growth with every daypart, platform and region contributing to the increase. Sales of Starbucks new breakfast sandwiches have contributed a noteworthy 35 percent year-over-year growth in the breakfast platform. And, the company’s lunch platform delivered double-digit year-over-year gains. Starbucks has successfully delivered an up-leveled food experience with the roll-out of La Boulange products in its U.S. and Canada stores, which have been well received by customers.

As Starbucks stays steadfast in its commitment to achieve long-term growth targets enterprise-wide, it is with careful consideration the company shares the difficult decision to close all 23 La Boulange retail (bakery cafés) locations, as well as the two manufacturing facilities that serve those locations, by the end of September 2015. As a standard course of business, Starbucks continually evaluates all components of its business to confirm they are aligned with key priorities and strategies for growth, which includes the continued analysis of the store portfolio. Based on our ongoing evaluations, Starbucks has determined La Boulange stores are not sustainable for the company’s long-term growth. The La Boulange brand will continue to play a significant role in the future of Starbucks food in stores, and the company looks forward to serving delicious La Boulange food at its Starbucks retail locations in San Francisco and across the U.S. and Canada. The Evolution Fresh retail location in San Francisco will also close.

All partners (employees) who work in these locations are being treated with the utmost care – receiving personalized transition materials and having in-person conversations with their managers to explain this decision. Where possible, Starbucks will help partners find new positions at Starbucks stores in the area. In addition, retail partners from La Boulange and Evolution Fresh will be offered incentives to continue employment with the company through their store closure.

Partnering with Pascal Rigo, founder and creative force behind La Boulange, to bring his passion for developing authentic, homemade specialties made with simple, high quality ingredients to customers on a broad scale through Starbucks has resulted in a reinvented and elevated food portfolio, delivering the best possible customer experience at Starbucks. Now that the roll-out of La Boulange products within Starbucks stores in the U.S. and Canada is complete, Pascal will move on from Starbucks to continue his passion for food in San Francisco while dedicating more time and resources toward his nonprofit ventures in an effort to supply quality food to schools with underprivileged children and bring innovative after-school clinics to help children with learning disabilities.

Starbucks goals to grow its food business and deliver an incremental $2 billion in the next five years in the U.S. are unchanged. Starbucks will continue to deepen its commitment to customers’ food experience in stores, ensuring it surpasses their expectations, just as the company has done with coffee and beverages.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 21,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

For more information on this news release, contact us.

Starbucks Coffee Company announces partnership with Spotify®

  • Partnership Connects Starbucks 7,000 U.S. Company-Owned Stores, 10M-Member My Starbucks Rewards Loyalty Program and Spotify’s 60M Users to Create First-of-Its-Kind Music Ecosystem
  • MSR Members and Spotify Users to Earn “Stars as Currency” for Subscribing to Spotify Premium
  • Popular Starbucks Music Made Available for Everyone on Spotify

SEATTLE, 2015-5-19 — /EPR Retail News/ — Starbucks Coffee Company (Nasdaq: SBUX) today announced that it has entered into a letter of intent with leading music streaming service, Spotify®, to establish a multi-year relationship that will link its 7,000 company-operated stores in the U.S. and 10 Million My Starbucks Rewards® loyalty members with Spotify’s more than 60 Million global users to offer a first-of-its-kind music ecosystem.  This interconnectivity will allow Starbucks MSR members unique access to Starbucks music on Spotify, the ability to influence in-store playlists as well as opportunities for Starbucks MSR members to earn “Stars as Currency.”

“For over 40 years, music has played a vital role in Starbucks Third Place experience – inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture.  And we are delighted and honored to bring Spotify directly to our customers,” said Howard Schultz, chairman and ceo of Starbucks. “Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work. By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.”

Through a phased rollout later this fall in Starbucks® U.S. company-owned locations, followed shortly thereafter in Canada and the United Kingdom, the agreement specifies that Starbucks and Spotify will collaborate on a next generation music ecosystem. As part of the agreement, Spotify Premium will be promoted in these stores.

Coming first, Starbucks 150,000 U.S.-based partners (employees) will receive a Spotify Premium subscription, followed shortly thereafter by partners in Canada and the U.K. This fall, Starbucks partners can help shape the in-store music programming using tools provided by Spotify. These partner-influenced playlists will then be accessible on Spotify via the Starbucks Mobile App so that customers can stream music anywhere, anytime from their mobile device.

In addition, Spotify users will enjoy opportunities to obtain “Stars as Currency” for My Starbucks Rewards loyalty program. This will represent the first time that Starbucks loyalty program stars can be accessed by a third party for the benefit of Starbucks MSR members and Spotify users. Spotify will also include a dedicated section on Spotify featuring new playlists from Starbucks and its most popular music from the past 20 years, available to all Spotify users.

“Starbucks has a rich music heritage and customers who are passionate music fans which makes us incredibly proud to be their music partner,” said Daniel Ek, CEO of Spotify. “Spotify has powered more than 25 Billion hours of listening around the world so far, and we’re looking forward to creating unique in-store music experiences while also making more than 20 years of popular Starbucks music available to both Starbucks customers and Spotify’s 60 Million global music fans.”

“We plan on building one of the most robust digital ecosystems of any retailer in the world.  Given the evolution of the music industry and the proliferation of streaming technology, it was natural that we would partner with Spotify in offering our customers a new way to engage with their favorite music,” added Kevin Johnson, president and coo of Starbucks.  “Starbucks ability to innovate with partners such as Spotify, creating new ways and platforms to engage with our customers, will afford us unprecedented interconnectivity across all of our capabilities, and provide new access points for Spotify as they continue to grow globally.”

For more than four decades, Starbucks has built a differentiated Third Place experience with music at the heart of its coffeehouse culture. In 1994, a dedicated entertainment team began selecting original CDs spanning a diversity of musical genres and geographies. This program has spotlighted the extraordinary careers of legendary artists such as the late John Lennon, Aretha Franklin and Bonnie Raitt, among many others. Bob Dylan, Yo-Yo Ma, the Rolling Stones and Ray Charles are among the legends who identified their favorite recordings for Starbucks Artist Choice series.  Starbucks seasonal CDs have celebrated moments ranging from Valentine’s Day to summer road trips to holiday festivities.  Starbucks has also become a champion of emerging artists such as John Legend, Madeleine Peyroux and Fleet Foxes, introducing customers to these musicians at an early point in their careers.

Download b-roll and images here

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com and through the Starbucks Newsroom.

About Spotify
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks.  Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it.  Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is now available in 58 markets globally with more than 60 million active users, and over 15 million paying subscribers. Since its launch in Sweden in 2008, Spotify has driven more than US$2bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally. For more information on Spotify please visit www.spotify.com.

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Starbucks Coffee Company announces partnership with Spotify®

Starbucks Coffee Company announces partnership with Spotify®

Starbucks Coffee Company and Kesko Food entered into new licensing agreement to open Starbucks stores within K-stores throughout Finland

Agreement to open Starbucks stores at grocery locations owned by the Finnish retailer.

HELSINKI, Finland, 2015-4-22 — /EPR Retail News/ — Starbucks Coffee Company and Kesko Food have entered into a new licensing agreement to open Starbucks stores within K-stores throughout Finland. The first store will open in K-citymarket Sello in Espoo later this year, with further locations planned for key business areas, including outside greater Helsinki.

Jorma Rauhala, Senior Vice President, Kesko’s grocery trade division adds, “We are very excited about the partnership agreement now signed with Starbucks. We aim to offer K-store customers a new kind of experience by providing them with an opportunity to spend some high quality time in a coffee house when they do their groceries, Starbucks is the best solution for this. The core of Starbucks operations lies in delivering a superior customer experience. This is also of key importance for K-stores and the common factor that provides a strong connection between Starbucks and Kesko.”

Arjan Oudejans, vice president, Branded Solutions at Starbucks EMEA said: “People in Finland drink more coffee on average than almost any other country globally, so this is a great opportunity for us to bring our premium coffee to Finnish coffee fans. We’re delighted to partner with Kesko to expand our presence in Finland. High quality products and service, and a focus on customer connection and ethical business practices, are shared values for both companies. Furthermore Starbucks wants to be where our customers are, this makes Kesko a great partner in the Finnish grocery channel.”

This announcement demonstrates Starbucks commitment to reach more customers across Europe. Starbucks opened its first store in Finland at Helsinki Airport in 2012; there are now nearly 2,200 Starbucks locations across the Europe, Middle East, and Africa region. Kesko is Finland’s leading retailer and key operators in the grocery channel, with about 2,000 stores in the Nordics and Baltic regions, Russia and Belarus. The recruitment of employees for the new store will begin in April.

For more information please contact:
Jorma Rauhala, Senior Vice President, Kesko’s grocery trade division, tel. +358 10 5322 211, jorma.rauhala@kesko.fi
Mika Rautiainen, Vice President, marketing and concept services, tel. +358 10 5322 090,  mika.rautiainen@kesko.fi

For Starbucks media enquiries please contact: EMEACommunications@starbucks.com

About Kesko
K-food retailers, with whom Kesko grocery trade applies the chain business model, are responsible for customer satisfaction at more than 900 K-food stores. K-food store chains are K-citymarket, K-supermarket, K-market and K-extra. K-food stores are the most responsible in the world in their sector. Their strengths also include superior fresh food departments, competent service, the widest selections, Finnish products and the Pirkka brand. K-food stores provide both high quality and favourable prices.

About Starbucks
Since 1971, Starbucks Corporation has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at Starbucks.com.

Starbucks Coffee Company COO Troy Alstead to take an extended unpaid leave from the company from March 1, 2015

SEATTLE, 2015-1-13 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) chief operating officer Troy Alstead – a 23-year veteran of the company who also served for many years as the company’s chief financial officer, as well as leading the operations and development of Starbucks international business and its Europe, Middle East and Africa business unit – is taking an extended unpaid leave from the company.  Alstead’s last day in his current role will be March 1, 2015.

“Looking back on the 23 years we spent together side-by-side as Starbucks colleagues, I can recall so many memorable moments and accomplishments in which Troy can take pride in a job well done,” said Starbucks chairman, president and chief executive officer Howard Schultz. “Troy is a beloved Starbucks partner and has played an invaluable role in our growth as an enterprise and in the development of our culture as a performance-driven company balanced with humanity, which is unique for our industry. Troy’s humanity and humility will be missed and we wish him the best.”

Further transition plans will be detailed by Alstead and Schultz on the company’s Q1 FY15 earnings call, scheduled for January 22, 2015.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at news.starbucks.com.

Contact

Jim Olson
+1 (206) 318-7100
press@starbucks.com

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Starbucks Coffee Company COO Troy Alstead to take an extended unpaid leave from the company from March 1, 2015

Starbucks Coffee Company COO Troy Alstead to take an extended unpaid leave from the company from March 1, 2015

Starbucks Coffee Company details five-year strategic growth plan at its biennial Investor Day

  • Company Forecasts Continued Strong Growth and Plans to Launch Mobile Order & Pay and Delivery in the U.S.
  • Identifies High-Value Opportunities in China, India, Japan and Brazil
  • Projects Revenues to Approach $30 Billion in FY2019, up from $16 Billion in FY2014
  • Announces Transformational Innovations to Extend Starbucks Global Leadership in Coffee, Tea, Retail Store and Partner Experience
  • Elevates and Redefines the Premium Coffee Experience with the Debut of the World’s First, Immersive Starbucks Reserve®  Roastery and Tasting Room in Seattle

SEATTLE, 2014-12-4 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) chairman, president and chief executive officer Howard Schultz and other company leaders will detail Starbucks five-year strategic growth plan today at its biennial Investor Day, hosted at the company’s Support Center in Seattle for the first time in a decade.

“The seismic shift in consumer behavior underway presents tremendous opportunity for businesses the world over that are prepared and positioned to seize it,” Schultz said. “Over the next five years, Starbucks will continue to lean into this new era by innovating in transformational ways across coffee, tea and retail, elevating our customer and partner experiences, continuing to extend our leadership position in digital and mobile technologies, and unlocking new markets, channels and formats around the world. Investing in our coffee, our people and the communities we serve will remain at our core as we continue to redefine the role and responsibility of a public company in today’s disruptive global consumer, economic and retail environments.”

“Starbucks business, operations and growth trajectory around the world have never been stronger, and we are more confident than ever in our ability to continue to drive significant growth and meet our long term financial targets,” said Troy Alstead, Starbucks chief operating officer. “We have more customers visiting more stores more frequently, both in the U.S. and around the world, than at any time in our history. And we expect both the number of customers visiting our stores and the amount they spend with us to accelerate in the years ahead.  With a robust pipeline of mobile commerce innovations that will drive transactions and unprecedented speed of service, Starbucks is ushering in a new era of customer convenience. We believe the runway of opportunity for Starbucks inside and outside of our stores is both vast and unmatched by any other retailer on the planet.”

Coffee and Tea Leadership

Starbucks Investor Day is being hosted on the eve of the grand opening of the first-of-its-kind Starbucks Reserve®  Roastery and Tasting Room.  Located on Pike Street in Seattle just a few blocks from the company’s iconic first retail store, the 15,000 square foot Starbucks Reserve®  Roastery and Tasting Room is an interactive coffee and dining venue that redefines delivery of an immersive brand experience.  Moreover, the additional small batch roasting capacity afforded by the new Roastery will enable Starbucks to expand availability of its super-premium, micro-lot Starbucks Reserve® Coffee to 1,500 locations globally, and to support the launch of Starbucks new Starbucks Reserve® brand and the opening of the first 100 dedicated Starbucks Reserve stores.

Building on Starbucks 43-year tea heritage and its acquisition of Teavana two years ago, Starbucks is reinventing the $109 billion global tea category, just as it did the coffee category more than 40 years ago. The new Teavana® store in Seattle’s Pacific Place and the new Teavana® Tea Bar at Broadway & 9th in New York City are performing ahead of plan, and Teavana will continue to expand and to bring its super-premium loose leaf teas, handcrafted beverages and exclusive food offerings to carefully targeted markets both in the U.S. and abroad.

In addition, building on the successful launch of handcrafted Teavana® Shaken Iced Tea through Starbucks® stores earlier this year and the innovative partnership with Oprah Winfrey around Teavana® Oprah Chai Tea, Teavana will continue to grow its presence in Starbucks® retail stores with sachets, innovative iced teas and expansion of the Chai tea platform.

Day Part and Store Format Diversification

Starbucks® food program continues to resonate strongly with consumers across all day parts, and to drive both traffic and ticket growth in the U.S. and around the world. The company expects continued top and bottom-line growth in its food platform as it elevates and expands its offering of savory, locally relevant food offerings around the world. In addition, the company announced plans to double its U.S. food revenue to over $4 billion over the next five years.

By the end of FY2019, 20-25% of Starbucks® stores in the U.S. will offer the Starbucks Evenings experience, adding approximately $1 billion in revenue. The expansion of Starbucks Evenings, Starbucks Reserve only stores, micro and express store formats, new drive-thrus and mobile trucks are just a few of the innovations customers will see beginning in 2015.

Mobile Commerce Momentum and Innovation Continues with the Launch of Mobile Order & Pay

Starbucks is the global market leader in mobile payment.  With more than eight million loyalty members, seven million mobile payment transactions each week and more than $4 billion loaded onto prepaid Starbucks Cards in North America in the past year alone, Starbucks offers the largest and most robust mobile ecosystem of any retailer in the world.

Starbucks is once again raising the bar for mobile commerce innovation with the launch of “Mobile Order & Pay” and food and beverage delivery. Starbucks introduced its fully-integrated Mobile Order & Pay platform – representing the most meaningful enhancement to the customer ordering experience since the company first introduced drive-thrus in 1994 – to customers in the Portland, Oregon area yesterday.   Now, and for the first time, Mobile Order & Pay will allow customers to place orders in advance of their visit, and to pick up their ready order at their preferred Starbucks® store – improving speed of service, enhancing customer loyalty and the customer experience, streamlining store operations and further extending Starbucks leadership position in mobile commerce and customer loyalty.  The Portland launch will be followed by a national rollout of Mobile Order & Pay in 2015.

“Of all the new traffic-driving initiatives for the company, Mobile Order & Pay is at the top of that list and we are confident that it will be game-changing for our customers and our business,” said Adam Brotman, Starbucks chief digital officer. “We have designed the full mobile ordering experience – from the app itself, to the pick-up of the food and beverages, to the engagement with the baristas in our stores – to be a seamless and natural extension of the existing Starbucks Experience.  We believe that the addition of Mobile Order & Pay into what is already one of the most widely used apps in the country will encourage customers to explore even more of our menu, will attract new customers to Starbucks, and will encourage incremental occasions to visit our stores.”

Furthermore, the national rollout of Mobile Order & Pay will lay the foundation for Starbucks launch of food and beverage delivery in select metropolitan areas later in the year. Inclusion of the delivery option furthers the company’s goal of providing convenience and the complete Starbucks Experience to   customers however, whenever and wherever they want it – even if they are unable to visit a Starbucks retail location.

The success of Starbucks mobile payment and loyalty programs will also allow the company to bring to the table the constituent pieces necessary to build a consumer proposition for a mobile payment network with retailers outside of the Starbucks® store footprint in fiscal year 2016.  This platform – in which customers would earn Stars by using a stored value account, much as they do at Starbucks today – would create opportunities for other retailers to reward their most loyal customers, also benefiting Starbucks by creating incremental traffic opportunities.

Global and Channel Expansion

Starbucks China and Asia-Pacific region represent enormous, immediate, high-value opportunities for the company, and Starbucks today announced plans to double its store count in China – to over 3,000 stores – by 2019. When completed in the second quarter of 2015, Starbucks acquisition of Starbucks Japan – the company’s first international market outside of North America and with more than 1,000 stores its second largest market overall in retail store sales – will position Starbucks to further accelerate growth in the dynamic, rapidly-growing CAP region.

Starbucks is the industry leader in premium single serve, premium packaged roast and ground coffee, and Ready-to-Drink products served outside the company’s retail stores and is ideally positioned to grow its share of these markets both in the U.S. and globally. At Investor Day 2014, company leaders will share that over the next five years Starbucks Channel Development segment will grow its revenue by 60%, nearly double its operating income, and more than double its RTD business outside of the U.S. with a specific focus on unlocking untapped opportunities across the company’s China and Asia-Pacific region.

Financial and Operating Performance through the Lens of Humanity

As Starbucks accelerates the growth across its business and around the world it will continue to balance industry-leading performance with its core mission and values.  The company’s commitment to its values, its partners (employees) and the communities it serves was demonstrated through several leadership initiatives over the past year, including:

Starbucks commitment to hire at least 10,000 veterans and military spouses by 2018 and its partnership with HBO and Chase to host the historic Concert For Valor.  The Concert For Valor saluted America’s veterans and was held on the National Mall in Washington, D.C. on Veterans Day. The concert was attended by hundreds of thousands – with more than one million viewing the event live and on demand, remotely. In its first year, Starbucks has already placed more than 1,000 veterans and active duty military spouses into roles that leverage their skills, dedication, discipline and leadership and the company announced plans to double that number in 2015.  In November, Schultz co-authored For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism and Sacrifice. The book, from which all proceeds are being devoted to veterans’ service organizations, has already received numerous accolades including ranking as one of The Wall Street Journal’s top five best-selling books.

Last summer Starbucks announced the creation of Starbucks College Achievement Plan, a first-of-its-kind partnership with Arizona State University (ASU) that makes it possible for eligible Starbucks partners to finish a bachelor’s degree with full tuition coverage for their junior and senior years through ASU’s top-ranked online degree program.   More than 1,000 partners have enrolled in the first Fall session and thousands more have started the application process.

To learn more about Starbucks 2014 Investor Day, visit Starbucks Investor Relations website. For news updates and images from the event, visit the Starbucks Newsroom.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at Starbucks.com.

Forward Looking Statements
Certain statements contained herein are “forward-looking statements” within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as “anticipate,” “expect,” “believe,” “could,” “estimate,” “feel,” “forecast,” “intend,” “may,” “plan,” “ potential,” “project,” “should,” “will,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These statements are based upon information available to Starbucks as of the date hereof, and Starbucks actual results or performance could different materially from those stated or implied due to risks and uncertainties associated with its business.  These risks and uncertainties include, but are not limited to, costs associated with, and the successful execution of, the company’s initiatives and plans, the acceptance of the company’s products by our customers, fluctuations in U.S. and international economies and currencies, our ability to preserve, grow and leverage our brands, potential negative effects of material breaches of our information technology systems if any were to occur, the impact of competition, coffee, dairy and other raw material prices and availability, the effect of legal proceedings, and other risks detailed in the company filings with the Securities and Exchange Commission, including the “Risk Factors” section of the Starbucks Annual Report on Form 10-K for the fiscal year ended September 28, 2014. The company assumes no obligation to update any of these forward-looking statements.

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Starbucks Coffee Company details five-year strategic growth plan at its biennial Investor Day

Starbucks Coffee Company details five-year strategic growth plan at its biennial Investor Day