Avon Foundation funded study explores breast cancer prevalence and mortality rates among U.S. Hispanics and Hispanic subgroups

MIAMI, FLA., 2016-Sep-12 — /EPR Retail News/ — Today (SEPTEMBER 8, 2016), at the Avon Breast Cancer Crusade’s biennial Breast Cancer Forum, healthcare providers, breast cancer survivors, and leading care advocates from across the nation gathered for the release of the new Avon Foundation funded study: Breast Cancer Among Hispanic Subgroups in the U.S., which was conducted by Sinai Urban Health Institute.

The study is the first and most comprehensive study of its kind to explore breast cancer prevalence and mortality rates among U.S. Hispanics and Hispanic subgroups. The study revealed that breast cancer mortality rates differ for Cuban, Mexican, Puerto Rican, and Central and South American women with breast cancer in the U.S.

Puerto Rican women (19.04 per 100,000 women) and Mexican women (18.78) have the highest breast cancer mortality rates of all Hispanic women with breast cancer in the U.S. Central and South American women in the U.S. were found to be significantly less likely to die from breast cancer than other Hispanic subgroups observed (10.15 per 100,000 women).

“Understanding where the greatest needs are in improving the lives of women with breast cancer is a fundamental first step to bringing about change in how this disease is addressed, particularly in the Hispanic community,” said Cheryl Heinonen, President of the Avon Foundation for Women. “As the company for women, Avon is committed to taking actions that matter most to women and that is why the Avon Foundation is passionate about funding studies like this. We want to identify where the disparities lie so we can effectively shape and support programs that will have the greatest impact.”

At the briefing, remarks from a diverse panel of guests were featured, including: Cheryl Heinonen, Bijou R. Hunt, the author of the Avon Foundation funded study from the Sinai Urban Health Institute at Sinai Health System, Jenny Saldaña, who serves as an Avon Breast Cancer Crusade Patient Navigator at New-York Presbyterian Hospital/Columbia University Medical Center, and Paola Giorello, a breast cancer survivor who benefited from the Avon Foundation-funded Patient Navigator program at Nueva Vida Inc. in Alexandria, Va.

“What this research has uncovered has the potential to greatly improve individualization of care for Hispanic women with breast cancer,” said Bijou R. Hunt of the Sinai Urban Health Institute. “When healthcare providers begin to view the highly diverse population of Hispanic women as many unique groups – taking into account the ethnic identities, beliefs and cultures that could impact how they experience this disease – providers can better tailor their interventions and be even more culturally sensitive.”

Through the use of multiple national data sources and multiple years of data, the analysis in the Avon Foundation funded study: Breast Cancer Among Hispanic Subgroups in the U.S., presents data on

Hispanic subgroups that are not often accessible. More research is needed to understand why the disparities in mortality rates for various Hispanic subgroups exist. A wide number of factors including genetic traits, and differences in diet and lifestyle that may vary by culture could have a role to play in these variances; but more exploration is needed for these to be determined.

There are 56.6 million people of Hispanic origin in the U.S., making them the largest racial/ethnic minority in the country1. Breast cancer is the most commonly diagnosed cancer in Hispanic women, as well as the leading cause of cancer death for this group2. This research is a promising step toward better understanding and addressing this group’s diverse health needs.

The Avon Breast Cancer Crusade which launched in 1992, has placed Avon and the Avon Foundation for Women at the forefront of the fight against breast cancer. Today, Avon is the leading corporate supporter of the cause globally, donating more than $800 million to breast cancer programs for research and advancing access to care, regardless of a person’s ability to pay.


[1] U.S. Census Bureau. Annual Estimates of the Resident Population by Sex, Age, Race, and Hispanic Origin for the United States and States: April 1, 2010 to July 1, 2015.

2 Society. AC. Center Facts & Figures for Hispanics/Latinos 2015-2017. In. Atlanta: 2015.

About the Avon Breast Cancer Crusade
Since 1992, the Avon Breast Cancer Crusade has been working to improve breast cancer outcomes and reduce disparities in survival rates. The Crusade’s strategic grant making reflects: a holistic and place-based approach in high-need areas throughout the United States; a commitment to enabling access to medical advances and support services for breast cancer patients, particularly those from vulnerable populations; and a commitment to investing in research on the prevention, diagnostics, and treatment of breast cancer. In the U.S., Avon Breast Cancer Crusade manages the Avon Foundation for Women’s breast cancer programs. The Avon Foundation for Women partners with affiliate Avon Foundations and Avon markets around the world for additional programming. In total, Avon and the Foundation have contributed more than $800 million to breast cancer programs around the world through 2015. To learn more, visit: www.avonfoundation.org.

About Avon and the Avon Foundation for Women 
Avon is a global corporate leader in philanthropy focused on causes that matter most to women. Through 2015, Avon and the Avon Foundation for Women have contributed over $1 billion in over 50 countries. Avon’s funding is focused on breast cancer research and advancing access to quality care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. The company’s global markets sell special products to raise awareness and funds for breast cancer and domestic violence, conduct hundreds of events for these causes, and educate women around the world through its global network of nearly six million Avon Representatives.


Kate Yee

Source: AVON

Study: 53 percent of retailers surveyed expect to implement a unified commerce platform in the next few years

NRF, Ecommerce Europe and Ecommerce Foundation Report Provides Business Case and Blueprint for Success

WASHINGTON, 2015-1-29 — /EPR Retail News/ — As changing consumer shopping habits increasingly require centralized technologies across traditional point-of-sale, e-commerce, call center and mobile touch points, many retailers plan to implement a unified commerce platform to consolidate those key elements historically housed in multiple systems. According to a new study ­– conducted by the National Retail Federation, Ecommerce Europe and Ecommerce Foundation in partnership with Demandware — that surveyed nearly 300 U.S., European and Australian retail business and technology executives, 53 percent expect to implement a unified commerce platform in the next few years, up from approximately 50 percent from the year prior. Additionally, over the next 10 years, 86 percent of retailers surveyed plan to implement a unified commerce platform.

“Many retailers are already in the throes of managing the critical changes necessary to keep up with existing retail infrastructure, architecture and applications, and today’s consumers will continue to shape how retail CIOs adjust their commerce and business platforms for years to come,” said NRF Vice President of Retail Technologies Tom Litchford. “Retail IT executives increasingly want a unified commerce platform to bridge the many digital and traditional touch points that customers access to better serve customers, streamline IT operations and improve the bottom line.”

More than two-thirds say a unified commerce platform could improve margins, brand value and revenue

Retailers surveyed anticipate margins, brand value and revenue will improve by unifying their point-of-sale, ecommerce and other consumer-facing platforms. Specifically, the survey found that:

  • More than half (52 percent) foresee significant improvement to controllable items that directly impact margin, including inventory turn and returns
  • Nearly half (46 percent) expect to see increases in brand value, specifically significant improvements due to positive impact on total customer value and their Net Promoter Score
  • Nearly four in 10 (38 percent) believe significant improvements will occur in average order value, promotional redemption and conversion rates

“The results of this research provide further proof of a shift we are seeing in European retailers’ operations,” said Ecommerce Foundation Director Jorij Abraham. “As brands continue the battle for customer mind-and wallet-share, there is a critical need for seamless, integrated front- and back-end systems. Winning European retailers will recognize the benefits of this technology and organizational transformation as they break free from legacy operations approach and test new concepts, bring digital capabilities into the store and change traditional point-of-sale systems — to better manage their omni-channel commerce strategy and drive the bottom line.”

Additionally, retailers surveyed expect that consolidating historically disparate technologies – including point-of-sale, e-commercer, call center and mobile – into a single commerce platform would drive improvements in IT innovation and efficiency. Specifically, two in five (45 percent) retailers surveyed anticipate significant improvement in their ability to meet business demands faster, and another 35 percent say they foresee IT efficiency improvements including data security, maintenance costs and infrastructure.

Retailers are at various stages of the journey towards a fully-implemented unified commerce platform

The study found that seven in 10 (72 percent) retailers are currently planning the transformation to a single commerce platform, whether conducting initial research or already starting to develop the business.

Specifically, 13 percent identified themselves as in the exploration phase or as gathering information and monitoring single platform trends, while 23 percent are actively discussing the viability of a unified commerce platform but have no formal plan in place yet. More than one-third (36 percent) noted that they are developing a formal plan and seeking budget options, and the remaining 22 percent described themselves as already in the execution or realization phases.

Demandware to host special webinar to discuss research results

Additionally, Demandware will host a webinar on February 24 at 11 a.m. ET to dive further into the research and highlight key findings and examples from retailers regarding their unified platform strategies. During the call NRF’s Tom Litchford, BCBGMAXAZRIA’s Alex Golshan, Ecommerce Foundation’s Jorij Abraham and Demandware’s Rob Garf will discuss current trends among retail CIOs and other top research findings. Visit Demandware’s website to register for the webinar.

About the survey
The National Retail Federation, Ecommerce Europe and Ecommerce Foundation teamed with industry partner Demandware to survey nearly 300 retail business and technology executives in the US, Europe and Australia in October 2014 to quantify the convergence of point-of-sale and ecommerce technology and its impact on digitizing the store.

Ecommerce Europe is the association representing 25,000+ companies that sell products and/or services online to consumers in Europe. Founded by leading national ecommerce associations across the continent, its mission is to advance the interests and influence of European ecommerce through advocacy, communication and networking

The Ecommerce Foundation is a European non-profit, independent foundation. It has been initiated by national ecommerce associations and online and omnichannel selling companies from industries such as retail, travel and finance. Our mission is to facilitate the development of practical knowledge, insights and learnings for which individual institutions, associations and B2C selling companies do not have the (financial) resources and/or capabilities. We do so by combining our forces with those of our stakeholders and (media) partners.

Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com


Kathy Grannis
(202) 783-7971
(855) NRF-Press