TAG Heuer becomes the Official Timekeeper and Official Watch of France’s Ligue de Football Professionnel

TAG Heuer becomes the Official Timekeeper and Official Watch of France’s Ligue de Football Professionnel

 

Paris, 2017-Aug-08 — /EPR Retail News/ — TAG Heuer has strengthened its presence in international football, becoming the Official Timekeeper and Official Watch of France’s Ligue de Football Professionnel.

One of the first luxury watch brands to invest in football sponsorship, TAG Heuer continues to expand the global soccer partnership strategy that kicked off in 2014. The French Ligue 1 Conforama is the latest prestigious football competition to be sponsored by TAG Heuer, joining the German, English and Spanish championships, among others.

TAG Heuer becomes Official Timekeeper and Official Watch of competitions organized by the LFP, including the Ligue 1 Conforama, the Coupe de la Ligue and the Trophée des Champions, applying its unique technical savoir-faire to sports performance.

The partnership was announced during the Trophée des Champions match in Tangiers, Morocco between current champion AS Monaco and French Cup winner Paris Saint Germain. This latest partnership continues to push the limits of timekeeping, resonating with the Tag Heuer philosophy of #DontCrackUnderPressure.

In addition to the French LFP, Tag Heuer is also the official partner of:
– the English Premier League and Manchester United;
– the German Bundesliga;
– the Spanish Liga;
– the American Major League Soccer (MLS);
– the Chinese Super League;
– the Japanese J-League;
– the Asian Football Confederation(AFC);
– the Australian national team Caltex Socceroos ;
– and the International Champions Cup in the United States.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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TAG Heuer unveils the second generation of its connected watch, the TAG Heuer Connected Modular 45

© TAG Heuer

Designed, developed and assembled in Switzerland at the TAG Heuer watch manufacture in Chaux-de-Fonds, the Connected Modular 45 is the first luxury connected watch to bear the prestigious “Swiss Made” label. Developed in collaboration with Intel and Google, the watch features an impressive array of features and infinite customization options. 

PARIS, 2017-Mar-15 — /EPR Retail News/ — After launching the TAG Heuer Connected in 2015, TAG Heuer unveiled the second generation of its connected watch, the TAG Heuer Connected Modular 45, on March 14. Designed and engineered in the pure tradition of Swiss watchmaking, this luxury timepiece benefits from TAG Heuer’s more than 150 years of expertise and savoir-faire, earning it the prestigious “Swiss Made” label, the guarantee of the highest standards of Swiss quality.

The watch is equally exceptional in its unlimited customization options, with countless choices of materials, colors and combinations. In particular the connected module is interchangeable with a mechanical module (three hands or Chronograph Tourbillon COSC certified). The lugs, strap, buckle and case can all be customized to make each model unique.

Developed in partnership with Intel and Google, the TAG Heuer Connected Modular 45 redefines the possibilities of a luxury connected watch. Powered by an Intel® processor, it integrates GPS, an NFC sensor for payments, a stunning AMOLED high-definition screen and digital TAG Heuer dials that can be personalized and interchanged with a swipe of the finger. Compatible with Android 4.3+ or iOS 9+, the watch is recharged using a contact charger and offers over a complete active day of autonomy.

The watch was launched in the heart of Switzerland at Brunnen by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, who said: “This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss Made label.” He was joined at the launch event by Josh Walden, Senior Vice President and General Manager, New Technology Group, Intel and David Singleton, Vice President of Android Engineering at Google.

SOURCE: LVMH

LVMH Moët Hennessy – Louis Vuitton

22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

The LVMH Group’s Swiss watchmaking houses – TAG Heuer, Zenith and Hublot host joint exhibition at the Salon de Genève

The LVMH Group’s Swiss watchmaking houses – TAG Heuer, Zenith and Hublot host joint exhibition at the Salon de Genève

 

Paris, 2017-Jan-19 — /EPR Retail News/ — The LVMH Group’s three Swiss watchmaking houses – TAG Heuer, Zenith and Hublot – are for the first time hosting a joint exhibition during the Salon de Genève, one of the watch industry’s premier events alongside Baselworld. Two months before Baselworld opens, the three watchmakers are unveiling striking new creations for 2017.

In a first for LVMH watchmaking houses, TAG Heuer, Hublot and Zenith have come together in Geneva to present their new creations to watch professionals (retailers, journalists, etc.) and the public, two months ahead of the industry’s showcase event, Baselworld. The three houses are inviting guests to discover their timepieces on a boat moored in front of the Kempinski hotel. The exhibition is open to the public, giving watch lovers a chance to see the latest innovations firsthand. TAG Heuer, Hublot and Zenith are each featuring striking new timepieces.

TAG Heuer

TAG Heuer presents the Aquaracer 300 Meter 43 mm. The 2017 edition has an aluminum bezel, replacing the ceramic version, and a quartz movement. TAG Heuer is also introducing an exciting new version for women with a natural mother-of-pearl dial in blue or black, finished with a ceramic bezel set with diamonds and a satin strap.

In addition, TAG Heuer has updated the iconic Carrera Calibre 16 Chronograph, which is celebrating its tenth anniversary this year. The new version is available in titanium, framed by a black ceramic bezel and a tachymeter scale. The sapphire case back reveals the beautiful mechanics of the automatic movement and the weight, decorated with a Côtes de Genève pattern.

The Swiss manufacture is also unveiling a new version of its signature Chrono model, the Carrera HEUER-01. This men’s chronograph is made entirely in matt black ceramic, updated for a sleek contemporary look.

Hublot

Hublot continues to dress wrists with audacity, introducing six new models in its emblematic Big Bang collection. The Big Bang One Click 39 mm has an oversize interchangeable leather strap, while the Big Bang Broderie Sugar Skull Fluo revisits neon, featuring the finest St. Gallen embroidery in four bright, bold colors: Cobalt Blue, Sunflower, Hot Pink and Malachite Green.

The Maison shakes up traditional watchmaking codes too with the Big Bang MECA-10 Magic Gold, equipped with the new Hublot Manufacture calibre, the HUB1201, and a case made from Magic Gold, the first scratch-resistant gold.

The ingenuous watch manufacture has also conceived a timepiece that makes it simple for travelers to use a GMT complication. The Big Bang Unico GMT instantly updates the second time zone with a pushbutton, eliminating the need to reset all the hands with each change between time zones.

Zenith

The legendary El Primero chronograph by Zenith is now decked out in striking black and white variations.  Available in two versions, the El Primero 36’000 VpH chronograph epitomizes the duality of charm and high mechanical precision. With an intense black ceramic-aluminum case, a three-counter dial and perforated rubber strap, the contrasting twin timepieces are a study in natural balance.

Zenith celebrates its past with the Heritage 146 chronograph, inspired by a 1960s watch and now equipped with an El Primero movement. The new version features a two-counter dial without a date window, a configuration typical of 1960s chronographs. This exclusive edition is available in two dial options: tropical brown or blue sunray with rhodium-coated baton hands.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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TAG Heuer wins award for its reissue of the iconic Heuer Monza chronograph at the Grand Prix d’Horlogerie in Geneva

TAG Heuer wins award for its reissue of the iconic Heuer Monza chronograph at the Grand Prix d’Horlogerie in Geneva
TAG Heuer wins award for its reissue of the iconic Heuer Monza chronograph at the Grand Prix d’Horlogerie in Geneva

 

Geneva, Switzerland, 2016-Nov-23 — /EPR Retail News/ — At the prestigious Grand Prix d’Horlogerie in Geneva, TAG Heuer won an award in the “Revival” category for its reissue of the iconic Heuer Monza chronograph. Time to look back at this emblematic design, which is celebrating its 40th anniversary this year.

The award distinguishes the reissue of a model which belongs to the heritage of the manufacture, whose inspiration closely evokes the spirit of the original. Always highly sought-after by collectors, the Heuer Monza came into being in 1976 when Jack Heuer, the great grandson of the founder, designed a chronograph to celebrate Niki Lauda’s first Formula 1 world championship title with Ferrari.

2016 marks the House’s return to the origins of the watch, since today’s model features two key functions – the pulsometer and the tachymeter scale – which were not included on previous reissues. The original font, and the red hands and counters, reflect the watch’s racing heritage, while positioning it firmly as a new, contemporary design.

TAG Heuer has revived the famous coussin case and the black and white lacquered hands, which are identical to the original. In a key difference, the case of the new model is crafted from grade 5 titanium, making it lighter and more shock-resistant. The diameter of the dial has also been increased, from 39 mm to 42 mm. The “super-racing” strap, in full-grain black calfskin with top-stitching, evokes the three-spoke steering wheel design of racing cars of the time.

Jack Heuer, honorary chairman of TAG Heuer, who designed the original Monza, went on stage to accept the award at the request of Jean-Claude Biver, CEO of TAG Heuer and President of the Watch Division of the LVMH group.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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TAG Heuer and Zenith unveil new watchmaking school, LVMH Ecole d’Horlogerie

TAG Heuer and Zenith unveil new watchmaking school, LVMH Ecole d’Horlogerie
TAG Heuer and Zenith unveil new watchmaking school, LVMH Ecole d’Horlogerie

 

Paris, 2016-Nov-21 — /EPR Retail News/ — Maisons TAG Heuer and Zenith are joining forces to establish the LVMH Ecole d’Horlogerie watchmaking school. Delivering an original apprenticeship-based training program in partnership with the LVMH Institut des Métiers d’Excellence, it will welcome 12 apprentice watchmakers this year.

The Institut des Métiers d’Excellence (IME), founded by the LVMH group in 2014, offers work/study programs in partnership with vocational schools that are leaders in their respective disciplines. It thus emphasizes the key role played by master artisans and tutors in valorizing and perpetuating métiers centered on craftsmanship, design and retail.

After the ceremony marking the new IME school year on October 18th, during which the LVMH Ecole d’Horlogerie presented its first students, TAG Heuer and Zenith are today unveiling the new school.

At the initiative of Jean-Claude Biver, President of the Watch Division of the LVMH group, and Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies, and member of the Executive Committee, the LVMH École d’Horlogerie pioneers an original training concept. Based in the workshops of the TAG Heuer Manufacture in La Chaux-de-Fonds, the 12 future watchmakers will benefit from an apprenticeship with the two manufactures, which have very distinct cultures, products and DNA. They will also have access to other watchmaking Houses and the Group’s array of métiers via masterclasses organized by the Institut des Métiers d’Excellence.

The watchmaking heritage and craft tradition of Zenith are allied with the innovative, avant-garde spirit of TAG Heuer to comprise a truly unprecedented educational program.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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LVMH: TAG Heuer partners with China’s Mars Exploration Program

LVMH: TAG Heuer partners with China’s Mars Exploration Program

 

PARIS, 2016-Aug-27 — /EPR Retail News/ — TAG Heuer has announced its partnership with China’s Mars Exploration Program at an official press conference in Beijing. The Swiss watchmaker renews its links with the conquest of space after having been the first Swiss watch in space in 1962.

During an official press conference on August 23rd in Beijing, Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, announced that the Swiss watchmaker would take part in a Mars exploration mission planned for 2020. The Chinese program was presented by Jizhong Liu, representing the Lunar Exploration Program and the Space Engineering Center, and Ronggiao Zhang, chief designer of China’s Mars Exploration Mission. The mission to explore the red planet using an unmanned Mars Rover will for the first time conduct research on the planet’s soil, environment and atmosphere.

“Mars exploration is one of the greatest missions in man’s conquest of space as we explore our solar system. The formation and evolution of Mars are comparable to those of the Earth, which will help us understand the history of our planet and its future. It is an honor and a privilege to support this dream, the next giant leap for mankind,” said Jean-Claude Biver.

This is not TAG Heuer’s first foray into space. On February 20, 1962, TAG Heuer became the first Swiss watchmaker in space by providing the stopwatch worn by U.S. astronaut John Glenn. NASA selected TAG Heuer after the repeated failures of other watch brands on earlier flights and the Swiss watchmaker’s ability to withstand the high G-forces of lift-off. TAG Heuer has since taken part in other space missions including in 2012, when the Carrera Calibre 1887 was brought to the International Space Station to test its reliability under the most extreme circumstances ever.

What’s more, TAG Heuer will soon take part in the Swiss Space Systems program that will for the first time enable the public to experience zero gravity. The Swiss watchmaker continues on its ongoing mission to set new records for accuracy and push the frontiers of watchmaking all the way into space…

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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TAG Heuer announces new partnership with Manchester United football club

Beijing, China, 2016-Aug-01 — /EPR Retail News/ — On July 24, TAG Heuer announced a new partnership with the prestigious Manchester United football club. This follows partnerships with the EnglishPremier League at the end of April and the Spanish LaLiga in mid-July. The announcement was celebrated in Beijing at an event attended by United players. The new agreement is part of a global strategy to strengthen the Swiss watchmaker’s presence in the world of football. Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, talks about a winning sponsorship strategy.

The German Bundesliga, the English Premier League, the Spanish LaLiga, the American MLS (Major League Soccer), China’s Super League, the Australian National football team, the Copa America and International Champions Cup, plus international ambassador Cristiano Ronaldo … Since 2014, TAG Heuer has been a ubiquitous presence at the world’s most prestigious football competitions and pitches. Jean-Claude Biver discusses this strategy.

TAG Heuer has since 2014 signed a host of sponsorships with football, an area that might not seem to have much affinity with luxury timepieces? Why invest in football?

Jean-Claude Biver : Football is an extremely popular sport around the world. The World Cup has the biggest TV audience in the world, ahead of the Olympics. So this is a sport that has great impact for a brand. But it’s not only “popular” in terms of the number of followers, but also because of its broad reach. Men, women, the young, the not so young, students, entrepreneurs – football reaches everyone, without distinction. The world of luxury was thus already very much present, which explains our commitment in this sport. What’s more, through football we reach not only today’s customers, but also the customers of tomorrow by engaging with all the young people who follow the sport. Some of them might become Tag Heuer customers! And lastly, football lets us differentiate ourselves as a luxury brand. Unlike others, who sponsor golf, horseback riding or polo, we don’t have any competitors in this arena.

As the Official Timekeeper for an impressive number of prestigious national leagues, TAG Heuer recently announced the signature of a partnership with Manchester United. How do you choose your partnerships?

It’s important that we forge partnerships that create synergies and are visible through the initiatives we develop together. With Manchester United, for example, we’re able to reach a clientele in China and Asia. The club is a veritable institution in this part of the world and our partnership will help develop our brand in Asia, not only through TV and media visibility, but also thanks to joint events during the club’s Asia tour and all year.

Hublot has in the past decade become the leading luxury watchmaker to invest in football. Are there differences between the marketing strategies of Hublot and TAG Heuer in football?

Hublot was a pioneer by becoming the first luxury watchmaking house to invest in football. But it was evident that Hublot couldn’t cover all the possibilities offered by the sport. I was always careful to protect Hublot from competitors who wanted to invest in spaces that were still open in football, like federations, clubs, players or coaches. That led to the idea of occupying this space together, consistent with the positioning of the two houses. Hublot, a premium, selective brand, sponsors the most prestigious events, the World Cup, the UEFA Euro and the Champions League. TAG Heuer, which represents accessible luxury, focused on major national events – the English Premier League, the German Bundesliga, the Spanish LaLiga, the American MLS, as well as football in China, Japan and Australia. Together, our two houses cover all the different opportunities with a complementary fit, while at the same time protecting one another from competing watchmakers seeking to enter football sponsorship.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

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TAG Heuer announces new partnership with Manchester United football club
TAG Heuer announces new partnership with Manchester United football club

 

Source: LVMH

LVMH Houses showcase latest watch models at The Baselworld watch fair

BASEL, Switzerland, 2016-Mar-24 — /EPR Retail News/ — The Baselworld watch fair gives LVMH Houses a chance to showcase their latest models, symbols of their creative universes and expertise, on the cutting edge of precision and innovation. Discover the star models in the latest collections from Bulgari, Dior, Fendi, Hublot, TAG Heuer and Zenith.

© TAG Heuer

© TAG Heuer

TAG Heuer
Just six months after the release of the TAG Heuer Carrera Heuer-01, the backbone of the brand’s new collection of distinctive contemporary chronographs, TAG Heuer introduces the Carrera Heuer-02T. This automatic chronograph combined with a titanium and carbon flying tourbillon is certified by the Contrôle Officiel Suisse des Chronomètres (COSC), guaranteeing the highest level of chronometric precision.

The movement is housed in the latest generation case. Made from titanium, this case is lightweight and more shock-resistant. The design reflects TAG Heuer’s focus on accessible luxury and opens up a huge range of possibilities with an infinite combination of materials, colors, and finishes. The watch is complemented by a black alligator strap sewn onto rubber for a sporty look. The TAG Heuer Carrera Heuer-02T symbolizes the Swiss watchmaker’s creativity and continued investment in technology, exemplary quality, performance and watch manufacture expertise.

© Bulgari

© Bulgari

Bulgari
The Italian jeweler innovates continually, associating its mastery of precious materials with Swiss watchmaking precision. The precious new Serpenti Incantati watch highlights the iconic serpent theme, a symbolic creature long since tamed by Bulgari. In this interpretation, for the very first time the reptile coils around the watch dial. Each part of the head and the body has been entirely rethought and redesigned with extremely contemporary lines. There are four choices: a rubellite or diamond version, each expressed through two different interpretations. These beautiful contemporary tributes to historic models testify to this timeless motif’s permanent capacity for renewal.

© Hublot

© Hublot

 

Hublot
Hublot once spotlights its innovation and materials expertise with a new watchmaking first: an exceptional series of 500 Big Bang Unico Sapphire models cut straight from sapphire. The sapphire crystal is almost as hard and scratch-resistant as diamond. It is extremely difficult to machine, and has until now been reserved for one-of-a-kind pieces or very private collections.

Without losing sapphire’s unique and rare character, Hublot has made it more accessible with this absolutely transparent collection that consecrates the acclaimed architecture of the Big Bang model and the performances of the brand’s Unico movement. Finishes, textures and materials fuse to create an indivisible whole. The case middle, bezel and back of the Big Bang Unico Sapphire are cut from blocks of sapphire. Its skeleton dial made from transparent resin reveals all the gears of the movement and its finishes. The strap is invisible so that the skin can be seen through it, for an ethereal look.

© Zenith

© Zenith

 

Zenith
For years the Manufacture has associated its name and expertise with the world of classic cars, a world that shares the same authentic values. In 2016, building on its many partnerships, Zenith will be joining thousands of classic car enthusiasts around the world at over 50 events. The El Primero 36’000 VpH Classic Car embodies and pays tribute to this prestigious world, in which precision, reliability and endurance are expressed through sophisticated and elegant designs.

The mythical chronograph El Primero by Zenith is an extremely precise, high-performance emblem of cutting-edge mechanics. Dedicated to those with a love for legendary cars, the El Primero 36’000 VpH Classic Car comes with a 42 mm-diameter brushed steel case, fitted with a fluted crown and two round push-pieces. Expressing strength and distinction, this chronograph has an anthracite dial punctuated by three counters in the original colors of anthracite, blue and light gray. Gentlemen drivers will appreciate the perforated chestnut brown calfskin strap.

© Christian Dior

© Christian Dior

Dior
Dior unveils a new series of eight exceptional unique pieces: the Dior Grand Soir collection. The Studio’s creative inspiration for the new Kaléidioroscope model comes from embroideries designed by Monsieur Dior. To express this rich and colorful concept, this model was developed in 36 mm. The voluminous dial is adorned with mother-of-pearl, ornamental stones, polished gold petals and precious stones. The bezel is set in diamonds, sapphires or tsavorite garnets in geometric shapes, accentuating the bewitching symmetry of the dial. The jean strap reflects Dior’s modern style. These refined timepieces feature an automatic Elite caliber from the Zenith manufacture. Through a colored pleat, the back reveals a lacquered oscillating weight in harmony with the dial.

© Fendi

© Fendi

Fendi
Fendi Timepieces unveils Policromia, its exclusive new watch designed in partnership with the well-known jewelry designer Delfina Delettrez Fendi. The Policromia collection features twenty models of watches, each showcasing different precious elements of haute joaillerie. Brilliant cut white diamonds adorn the case and the dial, paired with refined inserts of real stones: malachite and green mother-of-pearl, or lapis lazuli and blue mother-of-pearl. A combination of colors on different surfaces, nuanced pieces, precious inserts and asymmetrical bezels made in noble materials create the watch’s daring silhouette with a unique 3D effect, underlining the importance of time, innovation and evolution of the watch’s design.

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TAG Heuer unveils new digital strategy focused on increasing its presence in online sales

PARIS, 2016-Mar-24 — /EPR Retail News/ — TAG Heuer continues to show a boldly innovative spirit: following the release in November 2015 of the first connected luxury watch, the Swiss watchmaker unveils a new digital strategy focused on increasing its presence in online sales.

Unlike some luxury watchmakers who appear daunted by the prospect of selling online, the transition to the digital era doesn’t phase Jean-Claude Biver, the CEO of TAG Heuer and President of the LVMH Watch Division. In the wake of the 2015 launch of the Carrera Connected Watch in partnership with Google and Intel, Jean-Claude Biver has detailed a new digital strategy aimed at amplifying TAG Heuer’s online footprint.

TAG Heuer already has several e-business platforms that function independently in the United States, England and Australia, as well as a website that sells connected watches. Now the brand has announced plans to roll out a single platform where ultimately all TAG Heuer timepieces will be available for purchase. Part of an all-new website to be launched in late 2016, this platform will reach countries where e-business has not been available to date. By 2018 the platform will cover a maximum number of countries around the world.

Tag Heuer’s strategy reflects the fact that users are increasingly connected, and no longer wary of purchasing luxury products online. The appeal of the watchmaker’s products and greater trust among customers mean that online sales have become an integral part of consumption habits. At the same time, the hands-on experience of trying products on in shops remains one of the main decision factors when it comes to making a purchase. The role of an online sales platform is thus not to compete with bricks and mortar locations, but rather to offer an additional service, in particular for people who live in areas with limited retail networks.

The notion of trust figures at the heart of this strategy, which is designed to bring customers a unique product experience and create greater affinity with the watchmaker, whether they are long-time fans of the historical Heuer brand or new clients who recently discovered Tag Heuer via the connected watch.

 

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TAG Heuer unveils new digital strategy focused on increasing its presence in online sales

Carrera Connected Watch © TAG Heuer

TAG Heuer CEO Jean-Claude Biver on the creation of the TAG Heuer smartwatch

PARIS, 2015-10-29 — /EPR Retail News/ — LVMH brands continually integrate innovations to develop new products and target new customer segments. Jean-Claude Biver, Chairman and Chief Executive Officer of TAG Heuer and President of the LVMH Watch Division, talks about creation of the TAG Heuer smartwatch. Developed in partnership with Intel and Google, this revolutionary new chronograph will be unveiled on November 9 in New York.

The Swiss watchmaking industry is characterized by tradition and artisanal know-how. Does TAG Heuer really have any legitimacy in creating a smartwatch?
TAG Heuer has been a Swiss avant-garde watch brand since 1860 and innovation is part of our DNA. The brand’s past is marked by numerous inventions and patents in watchmaking and chronometers. At the same time, TAG Heuer is a brand that appeals to a young and dynamic clientele strongly connected to the future. With a price range that starts at €1,200, TAG Heuer is one of the leading accessible luxury watch brands. All these reasons made it quite natural for us to launch the design of a connected watch.

Was it a challenge for TAG Heuer teams to integrate the innovation and technology components of this project? How did you proceed? What were the reactions of your teams?
Right from the outset, we intelligently called on the best specialists to help us take up this challenge. That’s why we teamed with Google, for the Google Wear software, and with Intel, for the microprocessor. It was clear for everyone at TAG Heuer that with this smartwatch we were entering a new segment that required skills that our current teams could not have. So we had no problems internally welcoming this new technology with open arms, especially with partners such as these.

Is adding a smart watch to your portfolio designed to attract new customer segments or strengthen ties with current TAG Heuer fans?
We’re continually seeking to bring new customers to the brand thanks to a broader offering. The smartwatch is clearly part of this conquest strategy. But it’s also obvious that a portion of the current TAG Heuer clientele is attracted by this new product and this new technology as well. So tune in on November 9 to discover this exciting innovation, the first TAG Heuer smartwatch!

SOURCE: LVMH

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TAG Heuer CEO Jean-Claude Biver on the creation of the TAG Heuer smartwatch

© TAG Heuer

TAG Heuer Watches Launch India F1 Special Edition

Always at the forefront of timepiece technology TAG Heuer is also a major player in developing sporting success in the motorsport world.

Not only do the company support upcoming cart drivers through their ‘Junior Ambassador’ scheme, but they also support the likes of the Red Bull Racing team, home of reigning world champion Sebastian Vettel and his team mate Mark Webber. With the growing interest in motorsport in Asia, the group has now issued a special watch to commemorate the inauguration of the Indian GP in New Delhi.

The race is not the first involvement in motor racing for the Sub-continent. Force India entered the Formula One contest in the 2008 season and currently compete with two cars with the lead being taken by German born driver Adrian Sutil. The team currently lies in sixth place in the Constructors Championship.

The watch launched by TAG Heuer in support of the Indian GP also marks 150 years of involvement in high speed racing by the luxury watch manufacturer. The TAG Heuer Carrera Tachymeter Chronograph forms the basis of the special edition.

The special edition will be limited to just 200 numbered pieces world-wide. The limited edition has been adorned with the logo of ‘Mastering Speed for 150 Years’ and features striking India colours – Saffron and Green.

The special ‘Mastering Speed for 150 Years’ logo has been placed on the dial at the 9 ’o clock and also features on the Sapphire Crystal case back. Both the chronograph and the stitching on the leather strap are adorned with traditional Indian saffron colours.

Taking its name from a south-American road race, the Carrera models are designed for drivers and feature an easy to read dial, important when you are driving at F1 or Rally driving speeds. From F1 timekeeping to Le Mans and Indy 500, the company has longstanding partnerships with the greatest events and drivers in the world of timekeeping.

For more information on TAG Heuer watches, visit the Watch Hut at http://www.thewatchhut.co.uk.

Via EPR Network
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Hollywood starlet Cameron Diaz is set to become the latest high profile celebrity to endorse TAG Heuer watches

Although an official announcement is yet to be made, reputable sources report that Diaz is set to join Leonardo DiCaprio as an ambassador for the popular, prestigious watch brand.

TAG Heuer watches, which are particularly popular in Diaz’s native US, have long been associated with some of Hollywood’s biggest stars; prior to DiCaprio’s current role as ambassador, Brad Pitt and Uma Thurman both featured in TAG Heuer campaigns.

With sources pointing to Diaz being next in line to the TAG Heuer ambassador throne, the company’s reputation for attracting the Hollywood elite is as strong as ever.

Diaz can currently be seen in cinemas in hit comedy ‘Bad Teacher’, where she stars alongside ex Justin Timberlake, and was last year ranked by Forbes Magazine as the third highest-paid actress in Hollywood.

The actress’s box office appeal has spanned over a decade of cinema, from her breakout turn in ‘There’s Something About Mary’ to dramatic roles (‘In Her Shoes’, ‘My Sister’s Keeper’), indie endeavours (‘Being John Malkovich’, ‘A Life Less Ordinary’) and successful franchises (‘Shrek’, ‘Charlie’s Angels’).

Her new role as TAG Heuer ambassador will cast Diaz in a promotional role for the Swiss watch brand. Upon an official announcement, promotional shots featuring Diaz wearing a timepiece will be expected shortly afterwards.

TAG Heuer watches have provided watch fans and collectors with the best in Swiss ‘avant-garde’ since 1860. Many of the brand’s watches have gone on to become iconic examples of watch-making craftsmanship, including the Carrera line and the infamous Monaco. TAG’s long-established relationship with the field of motorsports means Diaz will feel right at home, following her stint behind the wheel of an Indy Race Car in the first ‘Charlie’s Angels’ movie.

For more information on TAG Heuer watches and for all the latest ambassador developments, visit the Watch Hut at http://www.thewatchhut.co.uk.

Via EPR Network
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Ernest Jones Has Launched A Range Of New And Exclusive Watches From The World’s Top Brands For Christmas And Beyond

Ernest Jones, the diamond and watch specialist has launched 34 new and exclusive watches, enhancing its already impressive range of watches. Just in time for Christmas, this collection offers customers the chance to buy an exceptional gift for themselves.

The collection features a stunning range of new watches including the Nautica NMXmen’s titanium chronograph, SEIKO Sportura chronograph and the stylish Tissot T-Touch Expert men’s watch plus many more. Each of the watches is exclusive to Earnest Jones online and in store.

Stephen Gaunt, Ernest Jones’ brand manager, is very excited about this new offering. He said: “Our partnerships with the world’s major brands result in exclusive designs which are available only at Ernest Jones. These pieces include prestigious watches from TAG Heuer, Rado and Hamilton, fashion brands such as DKNY, Emporio Armani, Burberry and Nautica, as well as traditional brands such as Tissot, Seiko, Rotary and Citizen.”

He continued; “Ernest Jones has one of the largest ranges of watch brands on the High Street and we’ve just enhanced this range with some new and exclusive timepieces. This season we’ve added over 800 new watches to our collection. We’re particularly excited about the new Ball watches.”

TAG Heuer has been leading the Swiss watch industry for almost a century and a half. Ground breaking and innovative, this brand is endorsed by the world’s most glamourous sporting celebrities including Tiger Woods, Maria Sharapova and Lewis Hamilton.

DKNY watches for ladies and men are packed with the creativity, quality and innovation that is frequently associated with Donna Karan, whilst also expressing the energy and excitement of New York.

SEIKO has also enjoyed a long and prestigious relationship with the sporting world through sponsorship agreements. They have been involved in the Olympic Games, international athletics, Formula One, football world cups and sailing. SEIKO is an official partner of the Honda F1 Racing team.

Hamilton is one of America’s leading watch brands. Renowned for accuracy, durability, style, technology and innovation, Hamilton watches also has a long relationship with Hollywood, appearing in more than 300 films. Hamilton watches have been worn by a number of Hollywood legends, from Will Smith to Elvis Presley.

Watches from the aforementioned brands are available at Ernest Jones stores and from the Ernest Jones website now.

About Ernest Jones:
Ernest Jones, the diamond and watch specialist has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality jewellery retailer.

Via EPR Network
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