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Kenmore to raise funds to support military home renovations through proceeds from limited edition patriotic laundry pair

HOFFMAN ESTATES, Ill., 2016-Oct-25 — /EPR Retail News/ — In honor of America’s heroes, the Kenmore brand has created a limited edition patriotic laundry pair with an American flag graphic on the back console that was designed, engineered and assembled in the U.S.A. The brand will donate $40 from the sale of each pair, up to a total of $200,000, to Rebuilding Together, a partner of the Sears Heroes at Home program. The money raised will help Rebuilding Together make necessary improvements, modifications and repairs to military family homes nationwide.

“The Kenmore brand is a trusted American legacy brand that is woven into the fabric of the American lifestyle,” Tom Park, president of Kenmore, Craftsman and DieHard brands. “We developed this one-of-a-kind laundry pair to raise funds around Veterans Day for those who have served in the military. We hope these funds can help make a positive impact in their lives.”Other ways Sears shoppers can give back this holiday season through Heroes at Home include:

  • Craftsman Hat– The Craftsman brand will donate $1 from the sale of each beanie to Rebuilding Together, with a minimum donation of $4,000.
  • Ornaments– Two collectible moose and bear Christmas ornaments help raise funds for Heroes at Home this holiday, and are the perfect, meaningful addition to any tree. With every qualifying in-store or online purchase through 12/24, Sears will donate $1 to Rebuilding Together to help military families in need, with a minimum donation of $20,000.

Background on the Kenmore Patriotic Laundry Pair:
Kenmore 4.3 cu. ft. Top Load Washer (Model: 02626734)

  • This Kenmore washer delivers a powerful and worry-free clean, allowing you to tackle laundry day with the press of a button. Designed with intuitive controls and easy operation, you can clean big loads with little fuss – up to 19 towels in one load. Kenmore has built its legacy on durability and performance, and this top load washer with stainless steel tub brings serious cleaning power that will last you and your family through the years. A Triple Action Impeller revs up cleaning power, and nine powerful spray jets and three unique wash basket motions work together for deep cleaning using a high-efficiency design.

Kenmore 7.0 cu. ft. White Electric Dryer w/ SmartDry Plus— Hassle-Free Garment Care (Model:02676134)

  • This Kenmore dryer was designed to make laundry day nice and simple. Whether you’ve got a pile of soaking wet towels, a duvet or a delicate blouse that simply needs refreshing, this Kenmore electric dryer has you covered. SmartDry Plus technology keeps an eye on especially damp laundry while Wrinkle Guard prevents set in wrinkles after the dry cycle. Spend less time babysitting your laundry and more time doing what you want with your day.

The Heroes at Home program has raised more than $20 million over the past nine years thanks to donations from Shop Your Way members, customers and associates, and has funded more than 1,600 home rebuilds. For more information or to donate, visit

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit, or

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

Media Contacts:
Larry Costello
PR Director
Sears and KCD Brands

Andrew Scutt
Zeno Group


Kenmore to raise funds to support military home renovations through proceeds from limited edition patriotic laundry pair
Kenmore to raise funds to support military home renovations through proceeds from limited edition patriotic laundry pair


SOURCE: Sears, Roebuck and Co.



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