Waitrose commits to not sell any own label food in black plastic beyond 2019

LONDON, 2018-Jan-23 — /EPR Retail News/ — And black plastic will not be used for Waitrose meat, fish, fruit and veg by end of this year

Waitrose has pledged to not sell any own label food in black plastic beyond 2019 – this is the earliest date a supermarket has committed to removing black plastic from its shelves.

Reducing the use of plastics is a top priority for Waitrose, which has already removed 65 per cent of black plastic from its fruit and vegetable packaging. The retailer will stop using black plastic for meat, fish, fruit and vegetables by the end of 2018.

Currently a great deal of black plastic used by supermarkets for food such as ready meals and puddings cannot be recycled as lasers used by waste processors cannot sense the colour effectively. This means they are not identified for recycling.

Tor Harris, Head of Sustainability and Responsible Sourcing at Waitrose, says: ‘Tackling the use of plastics across our business is a key priority for us and we have committed that all our packaging will be widely recycled, reusable or home compostable by 2025. Our work to eliminate black plastic packaging from our shops sees us taking a step towards accomplishing this.

‘Not many people realise that black plastic is tough to recycle. As a retailer dedicated to reducing the impact of plastic packaging on the environment, becoming black plastic free across all our own label products is the right thing to do.’

Notes to editors:
Other Waitrose innovations to tackle plastic use includes:

  1. Was the first supermarket to not sell any product containing microbeads from September 2016
  2. Stopped selling own-label plastic-stem cotton buds during the same time – Waitrose now exclusively sells paper-stem cotton buds
  3. In October 2017 Waitrose trialled Waitrose Duchy Organic cherry tomatoes and baby plum tomatoes in punnets made from tomato leaves and essential Waitrose cup mushrooms in pulp punnets
  4. In August 2017 the retailer launched new sandwich packaging to help increase successful recycling. Via a peelable tab the cardboard comes away easier from the plastic, enabling the cardboard to be recycled easier
  5. Waitrose’s carrier bag levy proceeds are helping to fund beach and river cleans across England over the next year, organised by the Marine Conservation Society
  6. The retailer has committed to making all our own-label packaging widely recyclable (using the widely recycled logo), reusable or home compostable by 2025.
  7. Waitrose will stop selling packs of disposable plastic straws from September 2018.

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.

Waitrose was awarded the much-coveted European-wide Compassion in World Farming ‘Best Retailer Award’, Soil Association’s ‘Best Organic Supermarket Award 2017′ and The Drinks Business’ ‘Retail Buying Team of the Year Award’.

Enquries:
For more information please contact:

Laura Blumenthal
Press Officer
Telephone: 01344 826774
Email: laura.blumenthal@waitrose.co.uk

Source: John Lewis

Waitrose to introduce age limit on sales of high caffeine energy drinks from 5 March 2018

LONDON, 2018-Jan-10 — /EPR Retail News/ — Waitrose has today (4 January 2018 ) announced it will introduce an age limit on sales of high caffeine energy drinks.

From 5 March 2018, customers buying caffeinated energy drinks containing more than 150 mg of caffeine per litre will be asked to prove they are over 16 years of age.

The move builds on existing industry labelling guidelines, which require any soft drink with more than 150 mg of caffeine per litre to carry a high caffeine content warning and state it is not recommended for children.

Waitrose is currently the only UK supermarket to announce it will introduce a sales policy aligned with the guidance present on energy drink packaging.

Simon Moore, Waitrose Director of Technical & Corporate Social Responsibility, commented: ‘As a responsible retailer we want to sell these products in line with the labelling guidance.

‘These drinks carry advice stating that they are not recommended for children, so we’re choosing to proactively act on that guidance, particularly given the widespread concerns which have been raised about these drinks when consumed by under 16s.’

Notes to Editors

More information on high caffeine energy drinks can be found on the Food Standards Agency website.

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports products to 53 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.

Waitrose was awarded the much-coveted European-wide Compassion in World Farming ‘Best Retailer Award’, Soil Association’s ‘Best Organic Supermarket Award 2017′ and The Drinks Business’ ‘Retail Buying Team of the Year Award’.

Enquries
For more information please contact:

Eleanor Gillingham
Telephone: 01344 825080
Email: eleanor.gillingham@waitrose.co.uk

Source: Waitrose

Waitrose the first supermarket to ensure all of its branded and own-label canned tuna is 100 percent responsibly sourced

London, 2017-Nov-27 — /EPR Retail News/ — Waitrose has become the first supermarket to ensure that all of its branded and own-label canned tuna is either Marine Stewardship Council (MSC) certified or pole and line caught, meaning it is 100 percent responsibly sourced.

The achievement is the result of work over the last year with branded tuna suppliers to improve their sustainability credentials. All Waitrose own-label canned tuna has been pole and line caught since 2009 and MSC certified since 2013, while all the tuna in own-label ready prepared products such as sandwiches and pâtés is also pole and line caught.

The commitment to 100 percent responsible tuna coincides with the launch of a new range of MSC-certified John West canned tuna products. The ready-to-eat, ‘no drain’ cans will be available exclusively at Waitrose for six months.

Jeremy Ryland-Langley, Waitrose’s Aquaculture and Fisheries Manager, said: ‘Sustainability is at the heart of what we do and we are proud to have such a strong record in ensuring that our own-label tuna is caught in the most responsible way possible. When they buy a can of own-label tuna, our customers know that they are always buying a product which has been responsibly sourced – and now they have the same assurance when it comes to buying a branded product.’

Toby Middleton, MSC’s Programme Director, added: ‘It’s great to see Waitrose expand the range of MSC labelled tuna products on sale in their stores with these new John West MSC labelled cans. Extending their own sustainable seafood strategy to also apply to the brands they stock shows how seriously Waitrose treat the health of the world’s oceans.’

Notes to editors

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 66 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports products to 58 countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.

Waitrose was awarded the much-coveted European-wide Compassion in World Farming ‘Best Retailer Award’, Soil Association’s ‘Best Organic Supermarket Award 2017′ and The Drinks Business’ ‘Retail Buying Team of the Year Award’.

Enquiries:
For further information please contact:

Kerry Davies
Communications Manager, Corporate
Telephone: 01344 824325
Email: kerry.davies@waitrose.co.uk

Source: Waitrose

Waitrose extends the trial of its ‘Cook Well’ healthy recipe box with new dishes, options and extra delivery day

London, 2017-Oct-05 — /EPR Retail News/ — Waitrose is extending the trial of its ‘Cook Well from Waitrose’ healthy recipe box service with the addition of 60 new dishes, an extra delivery day on Mondays and the option to choose a four person/family box.

The retailer’s chefs and nutritionists have worked together to develop easy to prepare meals that are nutritionally balanced, with no red traffic lights for saturated fat, sugar and salt, and all providing at least one of the recommended five portions of fruit and vegetables a day.

The delivery service – created in conjunction with tech consultancy ThoughtWorks – caters for one-off and weekly subscription customers with a new menu each week with eight recipes to choose from. Boxes contain pre-portioned, bagged ingredients for easy storage and minimal waste and step-by-step recipe cards, all delivered directly to customers’ homes free of charge. The goods are packed in upcycled sheep’s wool designed to keep everything chilled until 10pm on the day of delivery.

Archie Mason, Head of Business Development at the John Lewis Partnership said:  ‘Waitrose was the first supermarket to develop a recipe box scheme which went live in March this year to selected customers. We have been greatly encouraged by the initial response with customers delighted at the quality and convenience we are offering and the fact that recipes have been specifically tailored to be nutritionally balanced.

We have taken their feedback on board, adding more delicious healthy recipes this month along with an additional delivery day and from October, the option to order a box for a family of four. Our recipe box scheme gives people another way to access and enjoy quality Waitrose food, delivered to their doorstep.’

Nathalie Winn, Senior Nutritionist, who helped develop the recipes, said: ‘The trial has been a great example of how Waitrose is able to bring together its food expertise in different areas to create a unique offer of recipes to our customers. We have prioritised no red traffic lights for the nutrients we need to reduce in the diet; saturated fat, sugar and salt, whilst offering recipes with more of the ingredients we need to eat more of, such as oily fish and fruit and veg. Its success has highlighted how, with a little help, customers can enjoy delicious and nutritionally balanced, home-made Waitrose-quality meals easily.’

Customers can select up to three meals to serve two people per week, choosing from vegetarian, pescetarian and meat options. A three recipe box is priced at £6.50 per portion with options such as ‘tikka carrots and spiced chickpea dahl with tamarind potatoes’ and ‘miso cod, sticky coconut rice and chilli glazed pak choi’.

Notes to Editors

More information can be found at: https://cookwell.waitrose.com/

Waitrose has 351 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports products to 58 countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.

Waitrose was awarded the much-coveted European-wide Compassion in World Farming ‘Best Retailer Award’, Soil Association’s ‘Best Organic Supermarket Award 2017′ and The Drinks Business’ ‘Retail Buying Team of the Year Award’.

Enquiries:
For further information please contact:

Kerry Davies, Communications Manager, Corporate
Telephone: 01344824325
Email: kerry.davies@waitrose.co.uk

Source: Waitrose

Waitrose lowers the price of women’s sanitary products by five per cent

London, 2017-Aug-09 — /EPR Retail News/ — Waitrose has today ( 8 August 2017) announced that over the course of this week it will lower the price of women’s sanitary products by five per cent, removing the cost of VAT.

This will improve affordability for customers and will cover 97 products, including both branded and own-label goods, available online and in branches.

Michael Andrews, Director of Buying – Ambient and General Merchandise, said: ‘By covering the VAT cost and reducing the price by five per cent, we are confident it will make a difference to our customers.’

Waitrose had already committed to passing on VAT savings to customers after David Cameron’s Government proposed plans to remove the ‘tampon tax’ come into effect. This was in light of the European Commission announcing future intentions to enable Member States to lower VAT to zero on sanitary products.

Notes to editors

Waitrose has 355 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.

Waitrose also exports products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming Best Retailer Award’, Soil Association’s ‘Best Organic Supermarket Award 2017′ and The Drinks Business’ ‘Retail Buying Team of the Year Award’.

Enquiries:

For more information, please contact:

Laura Blumenthal, Press Officer, Corporate, Waitrose
Telephone: 01344 826774
Email: laura.blumenthal@waitrose.co.uk

Source: Waitrose

Marine Conservation Society and Waitrose partners to fight plastic beach pollution

UK’s leading marine charity joins forces with supermarket to fight plastic beach pollution

London, 2017-Jul-19 — /EPR Retail News/ — The UK’s leading marine charity, the Marine Conservation Society (MCS) and supermarket, Waitrose, have joined forces to create a new series of beach and river clean events to get more people than ever before cleaning and recording litter from England’s beaches and rivers.

Support from Waitrose will help MCS put on more clean-ups and mobilise the public in the fight back against the rising tide of plastic litter on our beaches. The supermarket is donating £500,000 from its carrier bag funds to MCS who will organise around 1000 beach and river clean-ups during 2017/18.

Lauren Eyles, Beachwatch Manager at the Marine Conservation Society, said

‘Beach litter has steadily risen over the two decades that MCS volunteers have been recording it on UK beaches. Last year, on average in the UK, 694 items of litter were collected for every 100 metres cleaned. Plastic bottles and carrier bags, nappies, balloons and tiny plastic pieces can be found on almost every beach in the UK – either washed up, blown there or dropped. Our beaches are suffering, and most of the litter found can be traced back to us – the general public. But we can all do something positive to help – find your nearest event and get stuck in!’

The Waitrose Beach and River Clean-up series will kick off during MCS’s Great British Beach Clean event from 15 – September. People can register now to take part in clean-ups at www.mcsuk.org/waitrose.

For the first time, many of the plastics removed from the beaches and rivers will be sorted and recycled, giving them a second life as new products.

The charity has worked with Waitrose in the past on its sustainable seafood programme, and says it has partnered with the supermarket because of its commitment to the environment. Earlier this month, the retailer announced that all of its own-label packaging, across all food categories, would be widely recyclable, reusable or home compostable by 2025.

Tor Harris, Head of Responsible Sourcing and Sustainability at Waitrose, said:

‘The marine environment is important to all of us so the MCS beach and river cleans – with their focus on reducing pollution from materials such as plastics – were an obvious choice when thinking where to donate some of our plastic carrier bag funds. It’s our first step in donating £1 million to projects to tackle plastic pollution. This builds on our plastics environmental commitments to only sell paper stem cotton buds, nothing containing microbeads and to ensure that all our packaging is widely recyclable, reusable or home compostable by 2025. We’re excited to invite our customers and Partners (employees) to take part in local coast and river cleans to improve the areas for wildlife and all of us.’

Waitrose will also launch easier-to-recycle triangular sandwich wrappers this August. The film window will be easily removable from the rest of the pack meaning the cardboard will be easier to recycle. Last year the retailer committed to not sell any products containing microbeads and switched their cotton buds exclusively from plastic to paper stem.

The MCS Great British Beach Clean is a ‘citizen science’ project that has become the most respected and longstanding beach litter survey in the UK. Now, by partnering with Waitrose and including river clean-ups, the charity hopes to create a year-long series of events that will see over 10,000 volunteers involved.

During the MCS 2016 Great British Beach Clean, 268,384 individual items of litter were collected at 364 events by just under 6,000 volunteers. Sandwich containers, along with crisp, sweet and lolly wrappers, were the third highest find with almost 44 items per 100m.

‘A trip down the beach should put a smile on your face, but there’s very little to be cheerful about when it comes to the sheer quantity of litter on our beaches,’ says Lauren Eyles. ‘We’re delighted that Waitrose are investing in our clean-up programme and are backing this up with commitments to reduce single-use plastics in packaging.’

Anyone can register to take part in the Waitrose Beach and River Clean-ups as a clean-up organiser or a volunteer for events between 15 – 18 September or at other events that are planned throughout 2017 and 2018 at www.mcsuk.org/waitrose.

Notes to editors

The Marine Conservation Society (MCS) is the UK charity dedicated to protecting our seas, shores and wildlife. MCS campaigns for clean seas and beaches, sustainable fisheries, and protection of marine life. Through education, community involvement and collaboration, MCS raises awareness of the many threats that face our seas and promotes individual, industry and government action to protect the marine environment. MCS provides information and guidance on many aspects of marine conservation and produces the annual Good Beach Guide and the Good Fish Guide as well as involving thousands of volunteers in projects and surveys such as MCS Beachwatch. www.mcsuk.org.

Beachwatch – is the MCS ongoing programme of beach clean events which has been collecting beach litter data for over 20 years resulting in successful campaigns that have helped introduce the 5p carrier bag charge, label changes for so-called ‘flushable’ wet wipes and manufacturer commitments to stop using plastic microbeads in personal care and cleaning products.

The Great British Beach Clean – the MCS flagship Beachwatch event takes place every third weekend of September. The data we collect feeds into the International Coastal Cleanup. The 2017 Great British Beach Clean is sponsored by Waitrose.

The Waitrose Beach & River Clean-up – in 2017 will be part of the Great British Beach Clean but extends to a whole year of clean-up events delivered by MCS and Waitrose. Anyone can volunteer and there will be approximately 1000 cleans so check the MCS website for an event near you!

Waitrose currently has 354 shops in England, Scotland, Wales and the Channel Islands, including 64 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for flowers.

Plastic carrier bag levy funds raised in England can only be spent in England so only English beach and river cleans are being sponsored by Waitrose. £500,000 is being donated to MCS for approximately 1000 beach and river clean-ups. A further £500,000 will be donated by Waitrose to projects tackling plastics in the environment. The retailer’s plastic bag money raised in the rest of the UK is pledged to other charitable causes in Scotland and Wales and more information can be found on the waitrose.com website.

The Marine Conservation Society beach litter programme is supported by players of People’s Postcode Lottery:

  • People’s Postcode Lottery is a charity lottery. Players play with their postcodes to win cash prizes, while raising money for charities and good causes across Great Britain and globally.
  • A minimum of 30% goes directly to charities and players have raised £205.1 Million for good causes across the country.

Enquiries

For more information, please contact:

MSC:
Richard Harrington
MCS Head of Communications
Telephone: 07793 118384

Clare Fischer
MCS Editorial and Media Officer
Telephone: 07751 905535

Waitrose:
Laura Blumenthal
Press Officer, Corporate, Waitrose
Telephone: 01344 826774
Email: laura.blumenthal@waitrose.co.uk

Source: Waitrose

Waitrose names Simon Burdess as its first Director of Food Service

London, 2017-Jul-18 — /EPR Retail News/ — Waitrose has appointed Simon Burdess as its first Director of Food Service.

As the supermarket develops its casual dining and grazing in branches, this newly created role will see Simon lead on the development of Waitrose’s food service offer.

Simon, who will join the business in September, is currently Vice President, Restaurants and Bars, with InterContinental Hotels Group (IHG®).

He also has 20 years’ experience in the retail industry, having previously been Commercial Director for Fortnum and Mason, and various commercial roles at Marks & Spencer, including as Category Manager for in store hospitality.

Ben Stimson, Retail Director at Waitrose, said: ‘We want our shops to be places where customers will feel excited by and inspired by food – and evolving our food service offer is vital in achieving this. Simon brings a wealth of experience which will be invaluable in ensuring our hospitality makes our shops dynamic and vibrant places to visit.’

Notes to editors

Waitrose – winner of the Best Supermarket¹ and Best Food and Grocery Retailer² awards – currently has 354 shops in England, Scotland, Wales and the Channel Islands, including 64 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, waitrose.com, as well as specialist online shops including waitrosecellar.com for wine, and waitrosekitchen.com for cookware, utensils and kitchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries

For more information, please contact:

Waitrose Press Office
Telephone: 01344 825 080

Source: Waitrose

Waitrose to make all of its own-label tea products Fairtrade certified by October 2017

London, 2017-Jul-11 — /EPR Retail News/ — Waitrose has today ( 10 July 2017) announced it will be extending its commitment to Fairtrade produce by making 100% of its own-label tea Fairtrade certified by October 2017.

This will mean all 46 Waitrose tea products will be Fairtrade, which clearly symbolises to customers that the tea farmers are benefiting from good working conditions, a fair deal and funds to spend on their local community. Farmers can choose how to spend the Fairtrade Premium generated – whether on developing their business or on community projects such as schools, health clinics or leisure facilities.

Forty-three of Waitrose’s own-label tea products are already Fairtrade certified with the exception of its three Earl Grey tea lines, which will complete the conversion in October.

Rupert Thomas, Commercial Director at Waitrose, said: ‘We’re proud supporters of the Fairtrade Foundation and have seen first-hand their strong track record of supporting farmers who most need it.

‘We’ve found that our customers are extremely loyal towards Fairtrade products and appreciate our long-standing and continued commitment – it highlights the investment in and support for the people, communities and businesses that produce our food.’

Emma Mullins, Tea Supply Chain Manager at Fairtrade Foundation, said: ‘This move means all Waitrose’s own label black and green tea will be 100% Fairtrade. This is fantastic news that will help improve the lives of some of the poorest tea farmers in China, who have previously invested their Fairtrade Premium in schools, sanitation, and tea quality and productivity projects, benefiting farmers and the wider community.

‘Congratulations to Waitrose for taking another vital step in making their supply chains sustainable and making a great cup of tea even greater.’

The retailer currently stocks 250 Fairtrade-certified products. 100% of its own-label speciality sugars are certified Fairtrade, along with the majority of its own-label block chocolate, including its Waitrose 1 Indian Ocean Bar with Coconut, which was recently awarded the much-coveted Gold award in the 2017 Academy of Chocolate Awards. Waitrose was also the first retailer to switch 100% of its bananas to Fairtrade in 2007.

Waitrose first committed to the Fairtrade Foundation in 2007 and both work collaboratively to share best practice, experiences and a joint ambition to build upon their sustainable supply chain models.

Notes to editors

Waitrose – winner of the Best Supermarket¹ and Best Food and Grocery Retailer² awards – currently has 354 shops in England, Scotland, Wales and the Channel Islands, including 64 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, waitrosecellar.com for wine, and waitrosekitchen.com for cookware, utensils and kitchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries

For more information, please contact:

Laura Blumenthal
Press Officer, Corporate, Waitrose
Telephone: 01344 826774
Email: laura.blumenthal@waitrose.co.uk

Source: Waitrose

Waitrose announces new target of making all own-label packaging widely recyclable, reusable or home compostable by 2025

London, 2017-Jul-05 — /EPR Retail News/ — Triangular sandwich wrappers in Waitrose will soon be easier to recycle – in a first for UK supermarkets.

The move is being achieved by making the cardboard sandwich packaging easy to separate from the plastic film, which isn’t recyclable.

The move is a step towards Waitrose’s new target of making all own-label packaging, across all food categories widely recyclable, reusable or home compostable by 2025, which the retailer is announcing today (3 July 2017).

While the cardboard element of sandwich packaging can easily be recycled, Waitrose discovered that the difficulty separating the cardboard from the see-through film part of the pack had made this a challenge for customers and processors in practice.

But now the simple step of making the film easily removable from the cardboard – via a peelable tab – means there is no reason why the cardboard can’t be recycled.

Waitrose is confident that the change – which will be introduced in August – will see more packaging from Britain’s favourite lunchtime snack recycled.

And even if customers throw the whole pack away, processors would now be able to separate the paper element from the film more easily.

Waitrose is the first supermarket to offer this environmental solution to customers who buy over 26 million sandwiches from its shops each year.

Karen Graley, Waitrose Packaging Manager, said ‘The change to our sandwich packaging may seem like a small one but it’s likely to make a big impact on the amount of packaging recycled.

‘We continue to work on a solution to the pack’s plastic film in the hope that, in the future, none of the sandwich pack will go to landfill.

‘Our ambition for 100 per cent of our own-label packaging being widely recyclable, reusable or home compostable by 2025 is set to make a tangible difference to the environment.’

Notes to Editors

Waitrose – winner of the Best Food and Grocery Retailer category at Verdict Customer Satisfaction Awards – currently has 354 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. Waitrose also exports its products to 58 countries worldwide and has eight shops which operate under licence in the Middle East.

Waitrose has worked with packaging manufacturer RAP and sandwich producers Melton Foods and Greencore on the new sandwich wrappers.

Enquiries
For more information, please contact:

Laura Blumenthal
Press Officer, Corporate, Waitrose
Telephone: 01344826774
Email: laura.blumenthal@waitrose.co.uk

Source: Waitrose

Waitrose extends its FareShare trial to 25 branches in total this month

LONDON, 2017-Jun-14 — /EPR Retail News/ — A further 22 branches will use the IT platform to let local groups know about surplus food

Charities will be offered volunteers and money to buy equipment such as freezers

As Waitrose extends its successful FareShare trial to 25 branches in total this month, it has today (12 June 2017) announced it will make funds and Partner (employee) volunteers available to local groups using the IT platform to collect surplus food from the retailer.

In a supermarket first, as part of the tie up, groups which collect surplus food will be offered funds from the Waitrose Community Matters (green tokens) scheme which donates money to local good causes, as well as volunteers from its shops.

Through the partnership, FareShare will help organisations make the most of Waitrose money and volunteers, to provide exactly what charities need to maximise support to vulnerable people. This could include funds to buy kitchen equipment or storage, or volunteers to help serve food – going a step beyond simply donating produce.

Since launching the trial in March in three shops initially, an equivalent of 4250 meals have been donated to 12 charities. The FareShare scheme helps shops easily communicate with local groups, letting them know what surplus food is available and when it can be collected.

Laura Strangeway, Sustainability Manager, said ‘In the five years we’ve been donating surplus food prior to these trials, we’ve found one of the main challenges is letting local charities know what food we have available for them to collect and when. And, with many local groups being very small, they can have limited resources to make the most of the food donations we can offer. The ease of FareShare – coupled with the additional equipment and manpower we’re offering – should make it much easier for groups to help many more people in the local community.’

Lindsay Boswell, CEO of FareShare, the UK’s largest food redistribution charity, said ‘So far the trial has got off to a great start, with charities lining up to collect good quality surplus food from their local Waitrose store for free. We’re delighted by the support Waitrose Partners have shown for the scheme. Quite rightly, they believe there’s no reason food should be thrown away when it could go to feed hungry people, and already that food is doing a tremendous amount of good.’

Notes to Editors
If a group that uses food to support people is interested in receiving surplus goods please direct them here.

The three trial branches since March have been Bracknell, Southampton and Sherbourne. The trial has extended to a total of 25 branches, with 10 branches adopting the FareShare IT platform on 12 June and 12 more on 19 June. Subject to the success of the trials, Waitrose plans to extend FareShare to all its branches by summer 2018.

The new branches involved:

Branches using the FareShare IT platform from 12 June:
Bath
Cheltenham
Chester
Clifton
Great Malvern
Lichfield
Menai Bridge
Newark
Portishead
Truro

Branches using the FareShare IT platform from 19 June:
Andover
Basingstoke
Edgware Road
Egham
Guildford
High Wycombe
Hove
Milngavie
Sevenoaks
South Woodford
Southend
St Saviour

Waitrose – winner of the Best Food and Grocery Retailer category at Verdict Customer Satisfaction Awards – currently has 355 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. Waitrose also exports its products to 58 countries worldwide and has eight shops which operate under licence in the Middle East.

FareShare is the UK’s largest food redistribution charity, delivering good quality, in date surplus food from the food and drink industry to charities and community groups supporting vulnerable people. The charity ensures only groups who can safely collect, store and prepare food are linked with a local shop. This guarantees all Waitrose surplus food will go to organisations who can safely provide meals to vulnerable people.

Enquiries
For further information please contact:

Laura Blumenthal, Press Officer, Corporate
Telephone: 01344826774
Mobile: 07525271595
Email: laura.blumenthal@waitrose.co.uk

Source: Waitrose

Waitrose joins John Lewis Partnership’s global start-up accelerator programme

  • JLAB fast-tracks growth of start-ups in the retail space
  • Start-ups to be embedded in John Lewis and Waitrose across 12 week programme
  • Finalists will have access to a microfund of up to £200,000
  • Applications open 28 Mar, enter for free at www.jlab.co.uk

London, 2017-Mar-30 — /EPR Retail News/ — The John Lewis Partnership has opened the call for applications for JLAB 2017, its global start-up accelerator programme, run in association with innovation specialists L Marks. Now in its fourth year, this year’s JLAB sees Waitrose joining the programme, creating the UK’s largest retail tech accelerator and widening the growth opportunities for companies with disruptive retail tech ideas.

The programme was set up in 2014 to help talented tech start-ups fast track their growth by giving them access to John Lewis’s resources and industry-leading insight, as well as the opportunity to apply for funding in exchange for equity. The programme enables the John Lewis Partnership to tap into emerging innovation in retail which will benefit their customers and forge long-term, mutually beneficial relationships with some of the world’s most exciting young tech companies.

This year five to ten successful applicants will have the opportunity to immerse themselves across both the John Lewis and Waitrose businesses. Throughout the twelve-week programme, which commences in July, they will receive support from senior level mentors and free workspace in John Lewis’s head office in Victoria and Waitrose’s head office in Bracknell. Participating companies will also have access to industry knowledge and expertise from across the John Lewis Partnership, as well as specialist insight on the Partnership’s combined range of over 400,000 of fashion, home, food and technology products and services.

Start-ups participating in JLAB will have access to capital from the dedicated microfund provided by the John Lewis Partnership and L Marks. Each team will be eligible to apply for funding of up to £100,000 from the total pot of £200,000, in exchange for equity in their company.

Paul Coby, Chief Information Officer John Lewis Partnership, said: ‘Industries are being disrupted almost overnight and retail technology in particular is evolving at a rapid pace. JLAB enables us to augment our understanding of innovation and partner with these disruptors to offer the next generation of customer experiences. Waitrose involvement in JLAB means we can now provide start-ups with unprecedented access to two of the UK’s leading retailers and ensure we add value to these fledgling companies, in the same spirit of cooperation the John Lewis Partnership was founded on.’

Stuart Marks, technology entrepreneur and Chairman of L Marks, said: ‘JLAB has become one of the best and most advanced retail accelerator programmes, attracting hundreds of hopeful entrepreneurs from around the world. At a time when most large companies are seeing disruption all around them, the John Lewis Partnership has willingly opened up its entire business up to assist and develop startups. We are excited to have Waitrose join the programme and bringing with it their unique grocery related categories.  We expect this to be our best JLAB yet.’

JLAB is focusing on enhancing customer experience and is inviting early-stage and high-growth companies looking to collaborate with in the following categories:

Amazing Food Experiences: There is a growing potential to enhance customer experience in food shopping and food service. We are looking for start-ups which will help us serve food to our customers in more convenient, exciting and innovative ways.

Amazing Store Experiences: We want to partner with start-ups to make in store experiences even more inspiring and individual.

Effortless Shopping: We’re looking for solutions that create frictionless on and offline shopping for customers; start-ups who can help us enhance shopping experiences and save our customers time.

Help Me Live a Healthier Life: We want to help our customers to live well when it comes to their food and lifestyle. We want to find innovative health and wellbeing solutions that can be implemented across online channels and in store.

Smarter Supply Chain: We want to hear from start-ups who have innovative ideas, or solutions to disrupt traditional supply chain practices, from last mile deliveries and farm to fork traceability to smart product IDs and Internet of Things.

Surprise us – Innovations that are so out of this world they can’t be classified.

Applications open on Tuesday 28 March and will close at midnight on 30 April. John Lewis Partnership and L Marks will then select five to ten start-ups to complete the 12 week JLAB programme, commencing in July 2017. The final winner will be announced at a showcase event in September 2017.

Notes to editors

The John Lewis Partnership – operates 48 John Lewis shops across the UK, johnlewis.com, 352 Waitrose shops, waitrose.com and business to business contracts in the UK and abroad. The business has annual gross sales of over £11bn. It is the UK’s largest example of an employee-owned business where all 86,700 staff are Partners in the business.

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 352 shops in England, Scotland, Wales and the Channel Islands, including 63 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

John Lewis – John Lewis operates 48 John Lewis shops across the UK (34 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business. John Lewis  ‘Best In-Store Experience 2016’, ‘Best Clothing Retailer 2016,’ ‘Best Electricals Retailer 2016,’ ‘Best Furniture Retailer 2016,’ ‘Best Homewares Retailer 2016’ and ‘Best Click & Collect Retailer 2016’1, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280.000 products and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

1Verdict Consumer Satisfaction Awards 2016

You can follow John Lewis on the following social media channels:
www.johnlewis.com/twitter
www.johnlewis.com/facebook
www.johnlewis.com/youtube.

Media Contact:
Rob Joyce
Antidote Communications
Email: JLAB@antidotecommunications.com
Telephone: 0203 740 4009

Source:  John Lewis

Waitrose to reduce sugar content on its 27 own label cereals

London, 2016-Nov-18 — /EPR Retail News/ — Over half of all own label breakfast cereals at Waitrose will have significantly lower sugar levels from today (16 November 2016) – as part of the supermarket’s ongoing reformulation programme.

A total of 27 own label cereals will see average sugar content reduced by 15 per cent.

Family favourites such as rice pops, malted wheats and multigrain hoops will all have lower sugar levels with some products, such as bran flakes, seeing sugar content down by 30 per cent. This success means over 90 tonnes or 22.5 million teaspoons of sugar a year will have been taken out of Waitrose’s own label cereals.

Boxes of the reformulated versions will begin to appear on shelves from today with no difference to taste or price. This success builds on the retailer’s wider ongoing reformulation project which has already seen a significant amount of sugar taken out of chilled juices, yogurts, soups, cordials and fizzy drinks in recent years.

Popular cereals such as choco pops, corn flakes and honey nut cornflakes have already seen significant reductions in 2015 and early 2016 – previously removing over 2.5 tonnes of sugar. The latest reformulations build on this work, cutting over 92.5 tonnes of sugar from Waitrose own label cereals to date. The retailer will be cutting sugar in the rest of its own-label cereals next year as part of its ongoing reformulation plan, without compromising on taste or quality.

Public Health England has a target of 5 per cent sugar reduction in breakfast cereals by September 2017.

Dr Emma Williams, Senior Nutritionist at Waitrose, said ‘As cereal makes up 60% of breakfasts this is a great way to help customers reduce the amount of sugar in their diet. Our customers want a healthy start to the day and reducing sugar is one way for us to help them achieve this. Breakfast really is the most important meal of the day with many breakfast cereals fortified with valuable nutrients, such as B-vitamins, vitamin D and iron.’

Notes to editors

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries:
For further information, please contact:

Laura Blumenthal
Press Officer, Corporate
Telephone: 01344 826774
Email: laura.blumenthal@waitrose.co.uk

Source: John Lewis

Waitrose releases Food & Drink Report

London, 2016-Nov-02 — /EPR Retail News/ — Top trends of the year revealed in the Waitrose Food & Drink Report

The four key trends in the report all outline different ways in which people are increasingly seeing food as a part of our identity, taking pride in what and how we eat. Says Waitrose Managing Director Rob Collins: ‘As a nation we’re expressing ourselves through food as never before. From healthy eating, to the explosion of food photography on social media, to our desire to entertain others through cooking – food is today’s hottest social currency; through it, we tell others about ourselves.’

The fourth annual report, published on 2 November, is based on millions of purchases in shops and online, with comprehensive new consumer research and insight from Waitrose buyers and experts.

Findings include:

Social media has fundamentally changed our relationship with food (page 4)

  • One in five Britons has posted a picture of their food on social media or sent it to a friend, in the last month
  • Over 2% of us have shared a picture in the last day, and 44% of us make more effort with our cooking if we think a photo of it may be posted. Spiralisers were the top selling gadget in Waitrose this summer, and Instagram-friendly dishes such as charred food, picanha, bao buns and churros all make it into this year’s barometer (page 2)

Britons now see healthy eating and looking after ourselves as ‘just a part of who we are’ (page 3)

  • There was a time when healthy eating involved calorie counting, effort and sacrifice. But now nearly three quarters (71%) say it’s just a part of who we are, a part of everyday life
  • 60% of us say the food we choose to eat is naturally lighter and fresher than five years ago, for example. swapping potatoes for aubergines in cooking (up 18% this year), or choosing mini treats instead of full-size options, such as mini hot cross buns at Easter (up 165%)
  • Products including seeds and grains, coconut flour, cactus water and seaweed – and a ‘veggan’ diet (vegan but with eggs) are all top food trends of the year (barometer, page 2)

‘Doing the right thing’ has become second nature (page 8)

  • Conscious consumption is now a part of everyday life; 80% of us actively consider how and where our food is sourced, and 30% say we think more about the environment and society than five years ago
  • 46% of us throw away less food than we did, and a third of us are using our freezers more. Nearly half say shopping more frequently for smaller baskets of food has helped manage our waste at home
  • Sales of class 2 (‘wonky’) vegetables, organic beauty products and food storage containers are all on the rise

The lines between eating out and eating in are blurring (page 10)

  • Four in 10 of us see eating out as less of a treat than we used to. Cheaper and healthier casual dining when we’re out means that we’re increasingly choosing to stay in when we want to treat ourselves
  • When we do stay in we’re making it an event. In the last year, 40% of us have either been to or hosted a Come Dine With Me-style revolving dinner party, or a dinner party where everyone brings a dish, or a themed evening based around a holiday destination or cooking style
  • Demand for Waitrose Entertaining food ordering service is up 14% this year. And olive wood serving boards and posh cutlery sets are up by 60% and 40%, as people entertain more at home

Also in the report…

  • How Britain Shops – which regions are the most likely to use a shopping list, shop online, buy organic or shop every day of the week? Waitrose has assessed the shopping habits of the nation in 2016 (page 5)
  • The Lunchtime Lowdown – an in-depth look at the nation’s lunchtime habits. For example almost 60% of office workers now eat at their desks, and teachers are d workers from London are most likely to choose salad, while people from the Midlands prefer sushi (page 6)
  • The great plastic bag survey – One year on from the carrier bag charge, 42% of people now claim to rarely forget to take a bag shopping with them, and a further 21% of people say they never forget (page 9)
  • Technology through the decades – some of the ways technology has changed the way we shop over the last 40 years (page 10)
  • How has shopping changed in the past 20 years – a look back at how we shopped in 1996 versus today (page 11)
  • Every home a multiplex – multiscreening has become a way of life, with the average Briton using three electronic devices during an evening, whether streaming shows or shopping online (page 11)
  • What we’ll be eating and drinking in 2017 (page 11)
  • Our favourite drinks – the top drinks trends of 2016 (page 12).

Notes to editors

The Waitrose Food & Drink Report is released on Wednesday 2 November. Illustrations from the report are available to use free of charge – please ask us for high resolution versions. Waitrose interviewees are available.

Research for the Report has been carried out throughout 2016. Based on millions of purchases in shops and online, along with comprehensive new consumer research and insight from Waitrose food and retail experts, the report uncovers Britain’s top shopping, eating and drinking habits for 2016.

Contact:

Waitrose Communications team,
Telephone: 01344 825 080

Source: John Lewis

Waitrose becomes the first UK retailer to introduce responsibly sourced non-GM soya for animal feed from Europe

London, 2016-Nov-02 — /EPR Retail News/ — Waitrose has become the first UK retailer to introduce responsibly sourced non-GM soya for animal feed from Europe, reducing its reliance upon South American supply.

In October the grocer landed its first shipment of soya grown in the Danube Region of Europe – an area stretching from the Black Forest to the Black Sea – for use as a source of protein in pig feed used by the retailer’s dedicated pork supplier, Dalehead Foods.

The move marks the start of the retailer’s plans to replace responsibly sourced soya beans from non-deforested land in Brazil, lowering the risk to its supply chain as demand for South American Soya from the developing world increases.

Waitrose Managing Director Rob Collins will outline the initiative to the Waitrose Farming Partnership – the grocer’s dedicated farming group – at a conference today (Tuesday, November 1).

Collins will say: ‘This is fantastic, innovative and determined thinking and the result of three years’ work by our agriculture team. It fits perfectly into our strategy to improve our supply chain security by sourcing animal feed from raw materials grown at home or within the UK and Europe. This is an example of Waitrose working with our supplier groups to deliver a real benefit to our farmers, our global environment, our business and our customers.’

In its 2016 scorecard on the use of responsibly sourced soya in supply chains, the World Wildlife Fund (WWF) gave Waitrose its top score, saying the retailer was well on the way to using 100% sustainable soya by 2020*.

In taking the first step towards a completely sustainable animal feed supply chain by opening up a supply route from Europe, Waitrose worked closely with the Danube Soya Producers Association (Donau Soja**), a group made up of European soya growers, millers and end users.

Andrew Saunders, Director of Agriculture at Dalehead Foods, adds: ‘We have recently taken our first delivery of European soya.  A number of Waitrose supply chains have carried out trials on the use of European soya, and we are excited to be the first supply chain to use this source.”

Commenting on the retailer’s decision, Peter Melchett, Policy Director of the Soil Association, says: ‘We warmly welcome this very important development. GM soya from Latin America is linked to rainforest destruction, so sourcing from the Danube Region and using more UK-grown protein crops, is good for the climate, good for UK farmers, and good for consumers.’

This latest development is part of Waitrose’s work to source livestock feed raw materials closer to the UK. In the ruminant supply chain (beef, lamb and dairy) suppliers are using clovers and other forage proteins to replace imported soya. With monogastric livestock (such as pigs, chickens and duck), soy alternatives such as faba beans are being trialled as a long term soya replacement.

Notes to editors

*For full details please see http://soyscorecard.panda.org/check-the-scores/retail-and-food-services-companies/waitrose.

**Donau Soja (The Danube Soya Growers Association) represents GM-free, origin-controlled quality soya from the Danube region, making a valuable contribution to the European supply of protein.

The project’s most important objectives are the promotion and expedition of regional soya bean cultivation according to clearly defined quality criteria, as well as the expansion of infrastructure in order to attain these objectives. For more information please visit: http://www.donausoja.org/en/donau-soja/about-us/main-objectives/

Photos of Danube Region Soya fields are available here:

http://www.donausoja.org/en/press/press-photos/soya-field-and-beans/

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Contact:

Waitrose Press Office
Telephone: 01344 825080

Source: John Lewis

Waitrose seeks over 5,000 people for temporary roles for the holiday season

London, 2016-Oct-29 — /EPR Retail News/ — Waitrose is recruiting over 5,000 people for temporary roles across the country this Christmas to help with increased demand over the busy festive period.

New recruits will make up around 2,500 of these roles and they will be filled throughout October, November and December. The remaining roles will be filled by those who have worked for the retailer previously with many being university students home for the Christmas holidays.

The full-time and part-time positions cover a variety of roles throughout the business, including Waitrose branches and little Waitrose convenience shops.

Helen Hyde, Waitrose Personnel Director, said: ‘We are committed to offering the best customer service during the festive season so we are happy to welcome people who wish to work in our fast-paced and friendly business. As we approach our busiest time of the year the creation of thousands of varied seasonal roles will help enable us to provide our famous high-quality service for busy Christmas shoppers.’

Notes to editors

Those interested in applying can check www.jlpjobs.com throughout the run-up to Christmas to see the advertised vacancies on offer.

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Contact:
Luara Blumenthal
Press Officer, Corporate, Waitrose
Telephone: 01344 826774
Email: laura.blumenthal@waitrose.co.uk

Source: John Lewis Partnership

Waitrose Commercial Director Mark Williamson to retire

London, 2016-Sep-13 — /EPR Retail News/ — Mark Williamson, Commercial Director at Waitrose, is to retire at the end of January 2017.

Rupert Thomas, currently Marketing Director at Waitrose, will move into the Commercial Director role from February 2017.  Rupert’s replacement will be announced at a later date.

Mark joined Waitrose in 2004 and has been on its Management Board for 10 years.  He will continue as Chair of the Leckford Estate – the Waitrose Farm – a role he took up earlier this year.

Rob Collins, Managing Director, said:  ‘Mark has done a fantastic job and achieved  great things on the commercial front; he’s been a valued board colleague, bringing wisdom and experience to our work.  I’m delighted that he continues as Chairman of Leckford  so that we will still benefit from his contribution to our business.

‘Rupert, our very successful Marketing Director, also has strong commercial experience.  He joined Waitrose in 2003 having spent over ten years in various commercial and marketing roles; his first job with us was heading our Grocery and Fruit buying teams.  He is the ideal candidate to pick up the baton from Mark and I wish them both well for the future.’

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries:

For further information, please contact:

Gill Smith
Senior PR Manager (Corporate)
Telephone: 01344 825165
Email: gill.smith@waitrose.co.uk

Source: John Lewis Partnership

Waitrose to remove microbeads in its cosmetic products and to change the stems of its own label cotton buds to paper by September 2016

LONDON, 2016-Jul-20 — /EPR Retail News/ — The retailer has pledged that by September 2016  no branded cosmetic products will contain microbeads. (The retailer’s own label range of beauty products has never contained any microbeads.)

One of the most commonly bought health and beauty items will also get a facelift in order to cut down on the use of plastics. Waitrose is the first supermarket to announce the change to stems of its own label cotton wool buds from plastic to paper this September – saving around 21 tonnes of plastic each year. The new stems will be biodegradable and made from an FSC source of paper. The additional cost will not be passed on to the customer.

Microbeads and plastic cotton bud stems are recognized as posing a serious threat to marine ecosystems by organisations such as Greenpeace, the United Nations and the Marine Conservation Society.

Tor Harris, Waitrose’s Head of Sustainability and responsible sourcing, said: ‘Minimising our impact on the environment is a top priority and this is absolutely the right thing to do. Although the changes we’re making don’t seem dramatic, they are likely to have a positive impact for marine life. We know there’s more work to be done and we will continue to see how we can reduce plastics across our ranges.’

Dr Clare Cavers manages The Cotton Bud Project1, which aims to see brands and consumers switching from plastic to paper cotton buds for good: ‘This is an excellent example of a major supermarket chain taking a lead, and we hope that more companies will soon follow suit.’

Notes to editors

1 The Cotton Bud Project is run by Fidra, a charity based in East Lothian Scotland. Fidra seeks to engage local concerns over current and emerging environmental issues, and use these to contribute to a wider dialogue at national and international levels. Fidra is a Scottish registered charity and SCIO no. SCO43895. Find out more at www.fidra.org.uk and www.cottonbudproject.org.uk

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kitchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries:

For further information, please contact:

Laura Blumenthal
Press Office, Corporate
Telephone: 01344826774
Email: laura.blumenthal@waitrose.co.uk

Source: Waitrose

Waitrose to move its payment terms for all UK small food producers to a maximum of seven days

LONDON, 2016-Jul-12 — /EPR Retail News/ — Waitrose is to move its payment terms for all UK small food producers to a maximum of seven days.

The step, which will be phased in over the next two months, follows an internal review of payment terms for smaller suppliers and will mean that the supermarket now offers industry leading terms.

The supermarket has pledged to pay all its small scale suppliers, whose business with the retailer is worth less than £100,000 annually, within seven days of receipt of a valid electronic invoice. More than than 600 UK food producers will benefit from the change.

Mark Williamson, Waitrose Commercial Director, said:

‘The internal review of how we pay our smallest suppliers was initiated because we wanted to make our good relationships with small suppliers even better by simplifying the payment process.

‘We are passionate about supporting and nurturing British producers – and this step will help give smaller scale businesses, including new start-ups, more financial stability by helping with cash flow.’

Waitrose has a dedicated buying team for local and regional suppliers and sells over 2,500 locally and regionally sourced products from 600 suppliers and is still growing its ranges. Buyers spend a great deal of time mentoring SMEs including providing them with technical and legal guidance.

Notes to editors

Waitrose – winner of the Best Supermarket1 and Best Food Retailer2 awards- currently has 350 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kitchen gadgets.

Enquiries:
Jess Hughes
Senior PR Manager
Telephone: 01344 824294
Email: jess.hughes@waitrose.co.uk

Source: Waitrose

Waitrose to export to China for the first time via a website platform

LONDON, 2016-Apr-19 — /EPR Retail News/ — Waitrose is to export to China for the first time from 18 April after reaching an agreement to sell products online with the retailer predicting it could become its biggest international business in the next three to five years.

It will be the first time the UK supermarket has exported to a country via a website platform only and will give the world’s fastest growing ecommerce market access to products and ranges, including Waitrose Duchy Organic, Waitrose Baby and later this year, essential Waitrose and Waitrose 1*.

Waitrose products will be sold exclusively through the Royal Mail store on Tmall Global, an online marketplace operated by Alibaba Group.

Tmall is China’s largest third party online platform for brands and retailers to connect with hundreds of millions of Chinese consumers. Waitrose has arranged the deal through Avenue51, who runs Royal Mail’s store on Tmall Global.

The Royal Mail store specialises in championing British companies and Waitrose will be one of its highest profile brands to date. There will be a dedicated Waitrose page within the Royal Mail’s online store with information about the brand for its new customers in China alongside the product listings.

An initial 30 products will be available from the Waitrose offer, including biscuits, tea, coffee, cereals and nuts as well as beauty, baby and organic ranges with more lines set to be added shortly after the launch.

Shoppers will be able to choose from favourites like the supermarket’s Earl Grey tea and Waitrose Duchy Organic Shortbread to the ever popular own label Baby bottom butter.

A report researched and compiled by e-retail analysts, Interactive Media in Retail Group (IMRG), in 2014 highlighted the potential of the Chinese online market. It estimated that less than half of China’s 1.36 billion population was using the internet, despite it already being the world’s largest ecommerce market. In addition, the number of mobile internet users in China had grown by more than eight times in the last five years and was expected to surpass 700m this year.

Waitrose commercial director, Mark Williamson, said: ‘The potential for Waitrose in China is huge and although it’s a relatively modest start it’s our ambition to see it become our biggest international business in the next three to five years. We are proud that Waitrose is recognised around the world for quality and excited to be reaching new markets.’

Richard Snowdon, international director at Royal Mail, said: ‘We are delighted to welcome Waitrose to the Royal Mail store and to offer its products to Chinese consumers. Our Tmall Global shop front brings British brands together with hundreds of millions of shoppers in China. For British retailers and exporters, Royal Mail offers an accelerated opportunity to access the China market and for consumers, we provide a distinctive range of quality British products delivered right to their door.’

Amee Chande, managing director, UK/Ireland & Nordics, from Alibaba Group, said: ‘Chinese consumers seek out high quality British brands and Alibaba is happy to provide the platform for Waitrose to introduce its products to China’s homes and kitchens. Waitrose joins a number of leading British brands already available through the Royal Mail Store on Tmall Global and we hope that many others will follow given the potential that China offers to their business and the demand that exists for British products.’

Chao Liu, chief commercial officer of Avenue51, added: ‘Avenue51 is proud that Waitrose has chosen to partner with us to drive the expansion of Waitrose’s business into China via e-commerce. The Chinese market presents the world’s greatest opportunity for retailers such as Waitrose and businesses like Royal Mail, which are seen as desirable and aspirational brands by hundreds of millions of Chinese consumers.’

Notes to editors

Waitrose:

  • *Waitrose 1 launches in the UK in April and will offer customers the very best of Waitrose with one simple yet distinctive brand for its premium food.
  • China will become the 59th country Waitrose now exports to. It already exports own-label and branded goods to countries, including Spain, India, Singapore, Ghana, Mauritius, South Africa, Barbados, Bermuda, Cyprus, Falkland Islands, Grenada, Trinidad, Saudi Arabia and St Lucia.
  • Its supermarket customers include Food Lover’s Market in South Africa, Unimarc in Chile, Park N Shop in Hong Kong, Eroski in Gibraltar, and Arkadia in Malta.
  • Waitrose products are in department stores in South Korea and Switzerland.
  • Waitrose has just opened its eighth shop in the Middle East.
  • Waitrose currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches.

Royal Mail plc:

  • Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (‘UKPIL’) comprises the company’s UK and international parcels and letters delivery businesses operating under the ‘Royal Mail’ and ‘Parcelforce Worldwide’ brands.
  • Royal Mail has the capability to deliver to more than 29 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels.

Avenue51:

  • Avenue51 is the UK’s leading Chinese e-commerce specialist service provider.
  • The company offers a range of vertically integrated B2B and B2C solutions which enable British brands to reach almost all of China’s online consumers through a single integration to multiple Chinese online marketplaces.
  • Avenue51 combines a complete logistics and order management solution with website development, customer service, design and consumer marketing solutions and works with over 50 British brands, from SMEs to the largest public companies.
  • In 2016 Avenue51 was shortlisted for Startup of the Year in the Guardian Small Business Showcase competition.

Enquiries
For further information please contact:
James Armstrong
Waitrose Corporate Communications Manager
Telephone: 01344 824657
Mobile: 07764676880
Email: james.armstrong@waitrose.co.uk

Waitrose to launch major campaign showing customers first-hand where their food comes from

Campaign features live footage from Waitrose farm in industry first

LONDON, 2016-Apr-14 — /EPR Retail News/ — Waitrose is to launch a major campaign taking customers beyond the barn door to real farms, giving customers the chance to see first-hand where their food comes from.

The campaign kicks off with a series of TV adverts which will be filmed on the same day of broadcast. The unprecedented short timescales between filming and screening will give the advert immediacy and authenticity.

In an industry first, the supermarket will also ‘live stream’ footage from its own farm, Leckford Estate in Hampshire. From dawn to dusk, commuters at some of the UK’s major train terminals including Waterloo Station will be able to watch live footage from three different locations of the Waitrose farm, including beehives, rapeseed and panoramic views of  the countryside.

The opening TV advert, which will be filmed and broadcast on 15 April 2016, will come from a dairy farm near Newbury that supplies milk to Waitrose.

Waitrose is the only supermarket able to guarantee that all the cows that provide its milk and cream have access to grazing. One of the dairy cows will now take centre stage in the advert by wearing a small, lightweight camera  giving customers the opportunity to see the benefits of their environment for themselves.

Highlighting the quality of its food is not new for Waitrose, but the use of innovative technology means the supermarket can demonstrate its sourcing credentials in a new and contemporary way.

The campaign is in response to the demand Waitrose is seeing for quality food and shoppers wanting to be reassured about its provenance.

Rupert Thomas, Marketing Director, Waitrose, said: ‘We’ve always been proud of where our food comes from, and the care and commitment our farmers and suppliers put into producing it. We have never compromised on quality, and never will – but rather than telling customers what we do, we’ve decided to show them in an open and honest way.’

Further adverts in the campaign will highlight that Waitrose is the only supermarket to guarantee that all its eggs are free-range* and that all its fish is responsibly sourced.

All genuine farms, the advertising campaign will feature David Homer’s dairy farm near Newbury who supply the supermarket with essential Waitrose milk; and a free range hen farm managed by Rachel Rivers near Marlborough, who supply Waitrose with its free range eggs.

Additionally, all national print advertising will only use images of real Waitrose farms that have been taken within 24 hours of publication**.

Notes to editors

*   Supermarkets’ include Tesco, Sainsbury’s, Asda, Morrisons, Aldi, Lidl and Waitrose
**  Excluding The Scotsman and Herald

Waitrose – winner of the Best Supermarket1 and Best Food and Grocery Retailer2 awards- currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialsit online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries

For further information please contact:
Hannah Chance
Communications Manager, Corporate, Waitrose
Telephone: 01344 825080
Email: hannah.chance@waitrose.co.uk

Waitrose launches new Garden Power campaign

Waitrose encourages customers to build hedgehog highways as part of new garden campaign

LONDON, 2016-Apr-07 — /EPR Retail News/ — This week sees Waitrose launch its new Garden Power campaign, to encourage customers to make their gardens wildlife friendly this Summer and to help reverse the decline of our much-loved garden creatures.

Waitrose has found that over three quarters of people are worried about the decline in the numbers of species found in their gardens*, and that the main reason stopping people from doing more to help protect wildlife is simply not knowing what to do. Therefore, over the next six months, Waitrose will be equipping customers with tips, advice and recommendations to help create a wild hive of activity in Britain’s gardens.

The Waitrose Garden Power campaign will launch through its publication, Waitrose Weekend, on 7 April, with the help of the nation’s favourite gardener Alan Titchmarsh.

Whilst many people are aware of the importance of protecting birds and butterflies, Waitrose has found that hedgehogs are creeping up the list, making them now the second most concerned about garden species after birds.

Britain has lost a third of these small mammals over the past decade, with Waitrose finding that three quarters of 18-24 year olds have never seen a hedgehog in their garden. This plight is largely due to keeping gardens private by fortifying them with fences and concrete, preventing hedgehogs from roaming – an activity which is necessary for their survival.

That is why through Garden Power, Waitrose is encouraging customers to create a ‘hedgehog highway’, to allow our favourite prickly friends to wander through our gardens during the night. Customers can look out for a ‘hedgehog highway template’ in Waitrose Weekend later this month, to help them create a ground-level hole in their garden fence for hedgehogs to crawl through.

As well as welcoming back the hedgehog, over the six month campaign customers will also discover plenty of other ways in which they can create a wildlife friendly garden, including creating a thriving mini pond and understanding the importance of attracting pollinators.

Alan Titchmarsh says: ‘Wildlife in the garden is just as important as the plants themselves, and that’s why I’m proud to be a part Waitrose’s Garden Power campaign. Whether you have a sunny windowsill or a patch of greenery, you can play a vital part in enriching Britain’s gardens and welcoming back the creatures that we have started to miss.’

Ollie Rice, Editor in Chief Waitrose Publications, says: ‘We know that gardening is the second most popular pastime for our customers after cooking, so this campaign presents an opportunity for our customers to get behind a hobby that they love, whilst also helping to make a difference to Britain’s wildlife.’

Customers can get involved by sharing photos of their green efforts on social media, using the hashtag #gardenpower, to be in with a chance of winning one of a selection of prizes.

Notes to editors

*A survey was carried out for Waitrose Weekend by OnePoll, with 1000 respondents.

Waitrose – winner of the Best Supermarket1 and Best Food and Grocery Retailer2 awards- currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialsit online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries

For further information please contact:
Elli Share
Press Officer, Corporate, Waitrose
Telephone: 01344 825845
Email: elli.share@waitrose.co.uk

Waitrose to operate cashless store in Sky Central this summer; an industry first in UK

LONDON, 2016-Mar-31 — /EPR Retail News/ — Waitrose is to become the UK’s first major supermarket brand to operate a cashless store when it opens in Sky’s new flagship head office building at its campus in Osterley this summer.

It will also be the first Waitrose to open on a workplace campus in almost 20 years and at 1,400 sq ft will become the second smallest store in the retailer’s estate.

The little Waitrose branded shop will be located inside Sky’s new office building – Sky Central – which will be home to more than 3,500 staff when work is completed in the summer.

Sky employees will only be able to pay by card or their mobile devices at one of the five self-service checkouts in the store.

Waitrose opened its only other office based store in 1998 – a 520 sq ft shop at British Airways’ Waterside headquarters in Harmondsworth.

The retailer met with groups of Sky employees to determine what they would like to see in their new store. There will be a focus on evening meals and food to go, including fresh sandwiches, wraps and sushi, as well as a selection of fresh produce and ingredients, celebration cakes, freshly cut flowers and store cupboard staples. Bread and croissants will be baked each day, too.

Travel accessories and mini health and beauty ranges will also be available for those needing to travel at late notice or choosing to take advantage of the on-site gym.

The store will be run by Waitrose employees with 20 jobs created. They will all become Partners in the John Lewis Partnership.

Waitrose Director, Convenience, Jackie Wharton, says: ‘Opening on the Sky campus is an exciting opportunity for us to respond to how customers wish to shop in this flagship workplace setting. Our convenience model is now more flexible than ever, especially as payment methods and ranges continue to evolve, so we’ll look forward to exploring other opportunities like this in the future.’

Nick Green, Director of Property Service Group, Sky, added: ‘We’re thrilled to welcome Waitrose to our campus in Osterley. Our goal is to make Sky a great place to work for all our colleagues and having such easy access to this new shop will be a huge benefit.’

Notes to editors
Sky – Sky’s new HQ building, Sky Central, opens in summer 2016. It will join Sky’s existing buildings – Sky Studios, a fully-equipped Health and Fitness Centre and the Believe in Better Building (one of the largest and tallest sustainably-sourced solid wood structures in commercial office use in the UK and home to the work Sky does for young people through Sky Academy) – on a campus buzzing with over 7250 people.

Waitrose – winner of the Best Supermarket1 and Best Food and Grocery Retailer2 awards- currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Which? Customer Survey
² Verdict Customer Satisfaction Awards

Enquiries

For further information please contact:

James Armstrong
Property and Development Communications Manager, Waitrose
Telephone: 01344 824657
Email: james.armstrong@waitrose.co.uk

Waitrose names Ben Stimson as Retail Director

LONDON, 2016-Mar-08 — /EPR Retail News/ — Waitrose today announced that Ben Stimson will become Retail Director on 27 March 2016, moving into the role vacated by Rob Collins who becomes Managing Director on 4 April following the departure of Mark Price to become Minister of State for Trade & Investment.

Ben joined the John Lewis Partnership in 2010, and has held a number of senior roles in both John Lewis and Waitrose. He is currently a member of the John Lewis Management Board and, immediately prior to that, he had been Director of Retail Operations at Waitrose for two years from 2013.

Rob Collins said: ‘Ben is a talented individual who has already made a great contribution to the Partnership. He’ll be a terrific Retail Director and an effective member of the Waitrose Management Board.’

After graduating, Ben worked as a management consultant and from 2001 – 2009 he held a number of senior marketing and communications positions at Sky. Ben has been on the Board of the Nationwide Building Society’s charitable Foundation since 2008 and became Chair in 2012. He lives in Teddington, Middlesex with his wife and two young children.

Notes to editors

Waitrose – winner of the best Supermarket¹ and Best Food and Grocery Retailer² awards – currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 62 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 51 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine, and waitrosekitchen.com for cookware, utensils and kitchen gadgets.

¹ Which? Customer surevey
² Verdict Customer Satisfaction Awards

Enquiries

For further information please contact:

Gill Smith, Senior Manager, Corporate PR
Telephone: 01344 825165

Dairy cows producing milk for Waitrose to spend at least 100 days a year outside grazing in fields

LONDON, 2016-Feb-04 — /EPR Retail News/ — From spring 2016, dairy cows producing conventional* milk for Waitrose will spend at least 100 days a year outside grazing in fields, the supermarket retailer pledged today.

Waitrose is already one of the only supermarkets to give its dairy cows access to pasture during the grazing season in the summer months. This new pledge sets a minimum standard for its British farmers, strengthening its commitment to animal welfare and ensuring a level of consistency across its dairy farms.

Waitrose conventional milk is produced from cows bred specifically for milk production, typically British Friesian and Holstein Friesian. The milk is produced exclusively for Waitrose by a pool of 50 dairy farms in Oxfordshire, Gloucestershire, Buckinghamshire, Wiltshire, Berkshire, Dorset, Somerset and Devon. The dairy cattle graze on pastures through the summer and during winter they are housed in well-ventilated barns with clean, dry and comfortable bedding and fed on a forage-based diet of grass or maize silage.

Heather Jenkins, Waitrose Director of Agriculture and Meat, Fish and Dairy Buying said: ‘We’ve always required our farmers to graze their dairy herds outside but this move puts in place a minimum benchmark of at least 100 days a year. We’re proud of our commitment and proud of our dairy farmers for the support they have given us with this move to a formal standard.

‘Getting dairy cows outside and on grass pasture whenever possible not only produces great quality milk but is a key aspect of good animal welfare, something we believe is of the utmost importance.’

Today’s pledge builds on Waitrose’s strong record in animal welfare which most recently saw it confirmed as a Tier One leader in the global Business Benchmark on Farm Animal Welfare for the second year running. The supermarket also won Compassion in World Farming’s Good Dairy Award in 2011 and the CiWF Retailer of the Year award for the sixth time in 2015.

Philip Lymbery, Compassion’s Chief Executive, said: ‘As the only major retailer who ensures that all their cows are allowed seasonal grazing, I have nothing but praise for Waitrose on their milk commitment.

‘Waitrose remains one of the leaders in the proverbial herd, when it comes to their liquid milk. I think that most consumers presume that all dairy cows are allowed out on pasture. Sadly, this simply isn’t the case. In terms of dairy cow welfare, Waitrose delivers what its customers expect and what the cows need to live a happier, healthier life.’

Brian Barnett, Chair of the Waitrose Dairy Farmers Group, added: ‘As farmers supplying milk to Waitrose we have always been required to graze their dairy cattle, so having pasture land and suitable buildings to make this possible is embedded in our on-farm planning.

‘Now, with Waitrose, we have agreed a minimum standard to demonstrate our shared commitment to ensuring that our dairy cows are able to enjoy outside pasture for at least 100 days a year.

‘The Waitrose milk producer group has been working closely with Waitrose for many years and over this time we have developed a producer scheme which reflects the Waitrose values and those of the Waitrose customer. Grazing cattle has always been important to us and we are pleased to be able to embed this requirement as a benchmark for our milk supply group.’

Notes to editors

*Conventional milk refers to non-organic milk. Organic cows cannot be permanently housed and must spend the majority of their lives outdoors.

There are five freedoms that form the core of Waitrose’s animal standards:

  • Freedom to express normal behaviour – by providing sufficient space, proper facilities and company of the animal’s own kind
  • Freedom from fear and distress – by ensuring conditions and treatment which avoid mental suffering
  • Freedom from hunger and thirst – by ready access to fresh water and a diet to maintain full health and vigour
  • Freedom from discomfort – by providing an appropriate environment including shelter and a comfortable resting area
  • Freedom from pain, injury or disease – by prevention or rapid diagnosis and treatment.


Waitrose
– the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 62 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery serviceWaitrose.com, as well as direct services websites including a specialist wine website (waitrosecellar.com)

¹ Which? Best Supermarket, 2015
² Good Housekeeping Best Supermarket 2015
³ Verdict Best Food and Grocery Retailer 2015

Find out more on the Waitrose Press Area (waitrose.pressarea.com)

Enquiries
For further information please contact:

Kerry Davies, Communications Manager, Corporate
Email: kerry.davies@waitrose.co.uk
Telephone: 01344 824325

Waitrose launches Pick Your Own Offers its first TV advertising campaign to highlight its money-saving scheme

LONDON, 2016-Jan-21 — /EPR Retail News/ — From this week, Waitrose will launch its first TV advertising campaign to highlight its money-saving scheme Pick Your Own Offers.

Pick Your Own Offers gives customers the power to choose their own savings, as customers can select which ten products from over 1,000 they’d like to save 20 per cent on every time they shop. The scheme has been a success since its launch last year as a million customers now use the ground-breaking scheme to save money.

The new 40 second advert airing from 20 January on ITV1 during the National Television Awards, will highlight the key benefits of Pick Your Own Offers by showing that there are some products customers love to pick again and again. This is demonstrated by how people use their favourite products in different ways throughout the year and showcases some of the most popular products picked since launch including chicken, salmon and toilet tissue.

Rupert Thomas, Marketing Director, Waitrose, says:

‘The idea of saving regularly really appeals to shoppers, with many choosing items that they usually buy every week to generate on-going savings. Along with Brand Price Match and our other promotions, Pick Your Own Offers shows we offer exceptional value for great quality products’.

The campaign also aims to demonstrate the wide choice of products available in Pick Your Own Offers. Customers can choose ten products from a list of hundreds to tailor savings to their needs. Customers will also have the option to change their picks from this week so they can make the most of the new products and change their choices for the season.

Set to the soundtrack of ‘Monday, Tuesday, Wednesday (I Love You)’ by Betty Driver which was recorded in 1949, the advert follows a similar style to the Christmas and Autumn adverts made for Waitrose by creative agency adam&eveDDB.

A full print and digital campaign will follow the TV advert and Waitrose has also created a Pick Your Own Offers app which has been updated to enable customers to edit their picks more easily.

Top Ten Picks Since Launch
(January 2016)
1. essential Waitrose bathroom tissue, white
2. Waitrose Blacktail free range eggs , large (x6)
3. Waitrose cherry vine tomatoes
4. essential Waitrose British chicken breast fillets
5. Waitrose Scottish Salmon fillets
6. Lurpak spreadable slightly salted
7. essential Waitrose  British small whole chicken
8. Waitrose Hereford Beef Mince Lean 10% fat
9. essential Waitrose mini chicken breast fillets
10. Waitrose Blacktail free range eggs (x9)

 

Pick Your Own Offers is part of the range of benefits Waitrose offers through the myWaitrose scheme which now has over five million members, with 70% of Waitrose sales made using a myWaitrose card.

Waitrose already offers a high number of promotions giving customers value through quality and price. This includes its Brand Price Match Scheme where Waitrose prices on more than 8000 branded grocery products are identical to Tesco’s, excluding promotions. Waitrose has also lowered the price on hundreds of own label lines and increased promotional participation and depth of promotions offered.

Notes to editors

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 62 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery serviceWaitrose.com, as well as direct services websites including a specialist wine website (waitrosecellar.com)

¹ Which? Best Supermarket, 2015
² Good Housekeeping Best Supermarket 2015
³ Verdict Best Food and Grocery Retailer 2015

Enquiries

For further information please contact:

Hannah Chance, Communications Manager, Corporate
Email: hannah.chance@waitrose.co.uk
Telephone: 01344 826804

Waitrose to reduce sugar in its range of breakfast cereals in 2016

Waitrose takes 25 tonnes of sugar out of popular own label products

LONDON, 2016-Jan-21 — /EPR Retail News/ — Waitrose has today announced plans to reduce sugar in its range of breakfast cereals during 2016 by stripping out more than 7.5 million calories or nearly two tonnes in the coming year.

The commitment will involve a 15 per cent sugar reduction in cornflakes, one of Waitrose’s top selling lines, and significant sugar reduction in other popular products, including honey and nut cornflakes and choco pops.

The changes to breakfast cereals will mean that by the end of this year Waitrose has removed nearly 25 tonnes of sugar from its own label products across a variety of products categories.

The work builds on the supermarket’s success in reducing sugar during the last year. To date a total of seven tonnes of sugar have been removed from chilled juices, and 14.6 tonnes removed from own label yoghurts.

In addition the retailer has reduced the sugar content of undiluted juices, cordials and squashes by between five and 15 per cent without the use of sweeteners and by between 10 and 30 per cent for fizzy drinks.

Waitrose Nutrition Manager, Moira Howie, says: ‘Breakfast is an essential part of a healthy lifestyle so Waitrose will continue to focus attention on cereals and other popular breakfast choices such as sweet pastries, smoothies, yoghurts and juices in the coming year, so we really can help customers make a healthier choice.

‘We have already made significant progress in reducing sugar across everyday items like drinks and yoghurts. However, it is not simply a question of removing sugar we are also adding healthier ingredients which have nutritional benefits into our own label range, such as wholegrains, vegetables and fruit.’

Notes to editors

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 62 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as direct services websites including a specialist wine website (waitrosecellar.com)

¹ Which? Best Supermarket, 2015
² Good Housekeeping Best Supermarket 2015
³ Verdict Best Food and Grocery Retailer 2015

Find out more on the Waitrose Press Area (waitrose.pressarea.com)

Enquiries

For further information please contact:

Hannah Chance, Communications Manager, Corporate
Email: hannah.chance@waitrose.co.uk
Telephone: 01344 826804

Waitrose launches brand new website offering customers all they need to prepare, cook and enjoy great food at home

LONDON, 2015-10-28 — /EPR Retail News/ — The multichannel evolution of Waitrose heats up today with the launch of a brand new website offering customers all the kit they need to prepare, cook and enjoy great food at home.

From this week, waitrosekitchen.com will offer customers a significantly wider range online of over 3000 products, from cookware and utensils to cookbooks and coffee machines, to spiralizers and blenders. The site will also offer ideas, expertise and inspiration to enable those who have a passion for cooking to enjoy experimenting and developing their skills.

The total kitchen market is sized at over £4.5bn and has rapidly grown in recent years with online sales projected to grow to £1bn by 2018*. Waitrose plans to increase its share in this expanding market six fold within the next five years.

The launch of waitrosekitchen.com builds on the supermarket’s growing multichannel presence, which includes the recently launched specialist shops www.waitroseflorist.com, www.waitrosecellar.com, www.waitrosegifts.com,www.waitrosegarden.com, and www.waitrosepet.com in addition to the retailer’s main website for groceries, www.waitrose.com.

Robert McCarthy, Head of eCommerce, said: ‘We already offer our customers the ingredients, ideas and expertise and so waitrosekitchen.com is a natural evolution for Waitrose and a real step forward in our multichannel strategy. The essence of the site is to bring together our customers love of food and cooking with all the equipment they need. The website will give them access to exciting products, competitive prices and ultimate convenience.’

The launch now means many UK customers will be able to order waitrosekitchen.com products directly to their homes in the UK, or click and collect to their nearest branch. If customers order by 9pm, they can collect the next day from their nearest Waitrose branch.

In addition to hundreds of own brand products, the website will also feature top brands such as Le Creuset, KitchenAid and Nordicware, as well as some niche and innovative products such as the automatic pan stirrer and the Smoking Gun, a handheld smoker which can smoke almost anything from cheese to chocolate. Top trends will also be highlighted on the site as well as a focus on seasonal products, such as juicers, smoothie makers, soup makers and steamers.

To celebrate the launch of waitrosekitchen.com customers are being offered 20% off when they spend £30 or more, excluding kitchen appliances, until 24 November 2015.

waitrosekitchen.com will complement food and cooking expertise on other Waitrose channels, including its publications, Waitrose TV, social media and in branch activity. The website will help to connect all of these elements to inspire customers with the latest innovation and ideas to inspire cooks across the country.

Notes to editors

* According to Conlumino, July 2013.

Waitrose
– the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 342 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014

Enquiries

For further information please contact:

Kerry Davies, Corporate Communications Manager
Email: kerry.davies@waitrose.co.uk
Telephone: 01344 824325

SOURCE: John Lewis Partnership

Waitrose report reveals 2015’s top food trends

Waitrose report uncovers key shopping, eating and drinking habits this year – based on millions of purchases in shops and online, and comprehensive new consumer research

LONDON, 2015-10-23 — /EPR Retail News/ — The report – the third annual Waitrose look at key food and drink trends – was researched throughout 2015.  A series of in-depth focus groups in the summer were followed up with comprehensive new OnePoll consumer research.  Trends are supported with insight from Waitrose retail and food teams, as well as internal customer research and product sales.

Findings include:

  • Half of us now shop more like we’re on holiday; little and often, locally, and focusing on fresh food for tonight.  Online shoppers choose twice as many cleaning and store cupboard products as in-store customers – freeing themselves to buy fresh baskets of food as they like. In London 40% of Waitrose sales are after 5pm, as people buy dinner on the way home. And three in 10 people now visit a supermarket three to four times a week – up from a quarter of us five years ago. (Page 9)
  • Two thirds admit to being overwhelmed by the endless choice available – whether informal dining, music streaming or TV on demand.  We are responding by setting our own boundaries in the home, for example keeping certain nights free to eat together, or banning phones at the table. One in five have bought a meal deal this year, and littleWaitrose sales are up 25% – as people limit the choices they need to make. (Page 3)
  • A third of us say pausable TVs and services like Netflix and iPlayer mean fewer TV dinners in our homes. But in general our mealtimes are more informal than ever – one in seven families use their dining room less than they used to, and a quarter of us eat outside more. ‘Grazing’ options in Waitrose shops have surged by 23% this year, and this casual approach is reflected in cooking too – we prepare more sharing plates and informal meals. (Page 7)
  • When it comes to health, eight in 10 of us no longer like to be told what’s healthy and what’s not. We are becoming our own experts – researching diets to suit our lifestyle. Sixty percent of us have set ourselves health rules this year. Of these, a quarter have committed to no alcohol during the week, 7.5% have tried the 5:2 diet, and a third have cut down sugar – by far the most popular way to manage health in 2015. (Page 4). Many are doing this by choosing mini versions of their favourites – whether ice creams or bottles of wine. Others have invested in a Nutribullet or a spiraliser (page 8). More than nine in 10 of us now believe in the saying ‘everything in moderation’.

Says Waitrose Managing Director Mark Price: ‘Our research has uncovered a fascinating phenomenon. In this ‘open all hours’ culture, two-thirds of us say we feel overwhelmed by the proliferation of choice available, and feel the need to reimpose boundaries when it comes to family life. In this report, we outline six key boundaries that have evolved and look at how people are, in different ways, replacing them with new ones.’

Released today, 21 October, the report also takes a look at our favourite products of the year (Food Barometer page 2, Drinks Barometer page 12). And at a range of other trends – including whether where you come from might influence your choice of biscuit and whether you choose to dunk (Biscuit map, page 6) – or what the most popular exported Waitrose foods are around the world (in Gibraltar, essential Waitrose cheese and onion crisps tops their shopping list – page 11).  And what your age may have to do with your favourite kitchen gadget (Page 8-9).

Notes to editors:

The Waitrose Food & Drink Report is released on Wednesday 21 October.  All images and graphics are available to use – please contact us for more information or an interview.

Enquiries

For further information please contact:

Waitrose Press Office,
Telephone: 01344 825 080

SOURCE: John Lewis Partnership.

Mark Price to step down as Managing Director of Waitrose and Deputy Chairman and to leave the Partnership on 3 April 2016

Rob Collins appointed new Managing Director of Waitrose

LONDON, 2015-10-21 — /EPR Retail News/ — The John Lewis Partnership announces today that, after a 33 year career, Mark Price has set out his intention to step down as Managing Director of Waitrose and Deputy Chairman and to leave the Partnership on 3 April 2016.  Mark has worked with Sir Charlie Mayfield, the Partnership’s Chairman, to agree the timing of his leaving in the best interests of the Partnership.

Rob Collins, Waitrose’s Retail Director, has been appointed to succeed Mark when he steps down.  Rob has been with the Partnership for 22 years, initially with John Lewis in a number of senior roles before moving to Waitrose in 2007 to establish its e-commerce business.  In 2010 Rob was appointed Personnel Director and in early 2012 was appointed Retail Director.

Sir Charlie Mayfield said: ‘Mark is pursuing new opportunities, but he will remain a passionate advocate of the Partnership and its ownership model.  He has had a long and distinguished career with the Partnership and his leadership of Waitrose has seen outstanding success.  As a member of the Partnership Board for 11 years and Deputy Chairman since 2013, Mark has played a key role in steering the Partnership and has been a valued and trusted colleague.

‘Rob Collins has been a central figure in Waitrose’s management team for a number of years and his strong leadership skills and operational success have ensured that he has been a central part of the Board’s thinking on succession planning for some time.  I’m confident that he will make the step-up to the Managing Director role quickly and effectively.’

The John Lewis Partnership – The John Lewis Partnership operates 45 John Lewis shops across the UK (32 department stores, 11 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2), johnlewis.com, 342 Waitrose shops, waitrose.com and business to business contracts in the UK and abroad. The business has annual gross sales of over £10bn. It is the UK’s largest example of worker co-ownership where all 88,700 staff are Partners in the business.

John Lewis – John Lewis operates 45 John Lewis shops across the UK (32 department stores, 11 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business. John Lewis, ‘Best Clothing Retailer 2015’ , ‘Best Electricals Retailer 2015’ and ‘Best Homewares Retailer 2015’¹, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

¹ Verdict Consumer Satisfaction Awards 2015

You can follow John Lewis on the following social media channels:
www.johnlewis.com/twitter
www.johnlewis.com/facebook
www.johnlewis.com/youtube.

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 342 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014

Enquiries

For further information please contact:

John Lewis Partnership
Andrew Moys, Director of Communications
Telephone: 020 7592 6292

Citigate Dewe Rogerson
Simon Rigby
Telephone: 020 7638 9571

Asda, Iceland, Morrisons and Waitrose to support the construction of new world class dementia research centre at UCL in London

LEEDS, England, 2015-10-6 — /EPR Retail News/ — Asda, Iceland, Morrisons and Waitrose have joined together in a unique partnership to support an initiative that will make medical history.

All four retailers have pledged funds from the new levy on single-use carrier bags to support the construction of a new world class dementia research centre at UCL in London, with the aim of meeting the G8 Group challenge, following a lead from David Cameron, to find a cure for dementia by 2025.

This £350 million project currently has a shortfall in funding of £100 million, and the cash generated by carrier bag sales in food retailers across Britain has the potential to bridge much of that gap.

In addition to committing funds from their own stores, the Chief Executives of Asda, Iceland, Morrisons and Waitrose are today writing to the CEOs of all other UK food retailers, urging them to lend their support either this year or in any of the next five years.

SOURCE: ASDA

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