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Waitrose lowers the price of women’s sanitary products by five per cent

London, 2017-Aug-09 — /EPR Retail News/ — Waitrose has today ( 8 August 2017) announced that over the course of this week it will lower the price of women’s sanitary products by five per cent, removing the cost of VAT.

This will improve affordability for customers and will cover 97 products, including both branded and own-label goods, available online and in branches.

Michael Andrews, Director of Buying – Ambient and General Merchandise, said: ‘By covering the VAT cost and reducing the price by five per cent, we are confident it will make a difference to our customers.’

Waitrose had already committed to passing on VAT savings to customers after David Cameron’s Government proposed plans to remove the ‘tampon tax’ come into effect. This was in light of the European Commission announcing future intentions to enable Member States to lower VAT to zero on sanitary products.

Notes to editors

Waitrose has 355 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.

Waitrose also exports products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming Best Retailer Award’, Soil Association’s ‘Best Organic Supermarket Award 2017′ and The Drinks Business’ ‘Retail Buying Team of the Year Award’.


For more information, please contact:

Laura Blumenthal, Press Officer, Corporate, Waitrose
Telephone: 01344 826774

Source: Waitrose

EPR Retail News