PetSmart announces creation of the Healthy Pet Advisory Council to advance pet nutrition, health and wellness

PHOENIX, 2018-Jan-29 — /EPR Retail News/ — To address the rapidly evolving area of pet nutrition, PetSmart, Inc. announced today (Jan. 25, 2018) it has formed the Healthy Pet Advisory Council, a community of experts that will support PetSmart’s efforts to lead the pet retail industry in pet nutrition, health and wellness. The council will focus on three key areas: research, innovation and education.

“At PetSmart, we love pets, and we want them to lead happy and healthy lives,” said Paul Hunt, PetSmart’s senior vice president of sourcing and product development. “The goal of the council is to advance the health and wellness of pets across North America through pet nutrition research and innovation. This research will help enhance PetSmart’s proprietary pet food formulations and educate pet parents in line with advances in pet nutritional science.”

“We sought out some of the most innovative thought leaders in this area, including veterinarians, researchers and nutritionists to join our effort, and we look forward to providing new options for pets and pet parents in the future,” Hunt continued.

Initial appointments to the council include:

  • Joseph Wakshlag, DVM, Ph.D., associate professor, Section Chief of Clinical Nutrition at Cornell University;
  • Kelly Swanson, Ph.D., professor of Comparative Animal Nutrition in the Department of Animal Sciences at the University of Illinois at Urbana-Champaign;
  • Tony Buffington, DVM, Ph.D., DACVN (emeritus), clinical professor, Department of Medicine and Epidemiology, UC Davis School of Veterinary Medicine and emeritus professor of Veterinary Clinical Sciences, The Ohio State University;
  • Randy Johnson, Ph.D. in Animal Nutrition;
  • And PetSmart consultants and associates who are experts in their fields of veterinary medicine, nutrition, research, regulations and food safety

The council will explore new ingredients and manufacturing technology to improve pet food formulations that provide optimal nutrition for pets. The council’s key findings will be applied to PetSmart’s proprietary pet food brands, including Authority®, Simply Nourish™, Grreat Choice® and Dentley’s®. Education efforts will focus on PetSmart retail associates and pet parents to enhance their knowledge on crucial topics such as nutrition and ingredient functionality. The council will launch an informative public website to aid in its education efforts to help pet parents better understand and navigate the best nutritional choices to meet the needs and lifestyle of their pets.

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate 1,600 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on Instagram: @PetSmart
Follow PetSmart on Twitter: @PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Turn your passion for pets into a career you’ll love! Visit careers.petsmart.comto learn more about corporate, retail store, and Distribution Center opportunities.

Contacts: 
Virginia Hock
Golin for PetSmart
469-680-2611
vhock@golin.com

Source: PetSmart Inc.

Macerich and Life Time® to build a Athletic healthy lifestyle, wellness and entertainment resort destination at Biltmore Fashion Park in Phoenix

Macerich and Life Time® to build a Athletic healthy lifestyle, wellness and entertainment resort destination at Biltmore Fashion Park in Phoenix

 

SANTA MONICA, Calif., 2017-Dec-07 — /EPR Retail News/ — Macerich (NYSE:MAC), one of the nation’s leading owners, operators and developers of retail properties in top markets, and Life Time®, the nation’s only Healthy Way of Life brand, today announced a ground-up, 80,000 square-foot, resort-like Life Time Athletic healthy lifestyle, wellness and entertainment destination to be built at Biltmore Fashion Park in Phoenix.

The luxury, high-end destination will be the first Diamond-level location for Life Time in Arizona, and the organization’s sixth club in the state. The new destination will be built in the east surface parking lot of the shopping center.

Life Time at Biltmore Fashion Park will offer a healthy living, healthy aging, healthy entertainment resort LifeSpa, a full-service salon and spa providing serene and relaxing treatment rooms for massage and facials as well as full hair and nail service; LifeCafe, a full-service, fast casual restaurant and bar; and a rooftop pool with bistro, plus a unique Kids Academy program, group fitness studios, yoga studios, a cycle studio, a Pilates studio, basketball court and much more.

“Biltmore Fashion Park is the ideal setting for our new Diamond location, which will be our most luxurious health, wellness, lifestyle and entertainment destination in the Phoenix area,” said Jeff Zwiefel, Life Time chief operating officer. “Our members already spend time in this well-placed property in the heart of the upscale Camelback Corridor, and it’s a great fit for our Life Time brand.”

Said Macerich Chairman and CEO Art Coppola: “Biltmore Fashion Park, with its park-like green lawns and outstanding collection of luxury retail and fine dining, is a favorite experience for the region’s best shoppers. The new, top-level Life Time destination adds to the powerful list of attractions for this true town square and one-of-a-kind property, and further demonstrates Macerich’s ability to elevate the experiences in our exceptional portfolio.”

The iconic, all-outdoor Biltmore Fashion Park is Arizona’s original luxury retail destination, featuring Saks Fifth Avenue, Stuart Weitzman, Jonathan Adler, lululemon and more, plus a stellar line-up of destination restaurants including The Capital Grille, The Cheesecake Factory, Christopher’s and Seasons 52, and a rich variety of dining experiences from Fox Restaurant Concepts, such as True Food Kitchen, Zinburger and BLANCO TACOS + TEQUILA.

About Life Time®—Healthy Way of Life
Life Time champions a healthy and happy life for its members across 129 destinations in 37 major markets in the U.S. and Canada. As the nation’s only Healthy Way of Life brand, Life Time delivers an unmatched athletic resort experience and provides a comprehensive healthy living, healthy aging and healthy entertainment experience that goes well beyond fitness to encompass the entire spectrum of daily life for individuals, couples and families of all ages. For more information visit www.lifetime.life.

About Macerich

Macerich, an S&P 500 company, is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States.

Macerich currently owns 53 million square feet of real estate consisting primarily of interests in 48 regional shopping centers. Macerich specializes in successful retail properties in many of the country’s most attractive, densely populated markets with significant presence in the Pacific Rim, Arizona, Chicago and the Metro New York to Washington, DC corridor.

A recognized leader in sustainability, Macerich has earned NAREIT’s prestigious “Leader in the Light” award every year from 2014-2017. For the third straight year in 2017 Macerich achieved the #1 GRESB ranking in the North American Retail Sector, among many other environmental accomplishments. Additional information about Macerich can be obtained from the Company’s website at www.macerich.com.

Contact:

Karen Maurer
Macerich
602-708-6311
karen.maurer@macerich.com

Natalie Bushaw
Life Time
952-229-2007
nbushaw@lifetimefitness.com

SOURCE: Macerich Company

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Raley’s Extra Credit Grants Program to benefit 40 Schools; supports programs and activities for kids’ nutrition and wellness

Raley’s Extra Credit Fall Grantees Selected – Nearly 40 Schools in California & Nevada to Benefit.

Fair Oaks, CA, 2017-Nov-01 — /EPR Retail News/ — Through their redesigned Extra Credit Grants Program, Raley’s will make a direct impact on youth nutrition and wellness education by sharing education grants in the communities they serve. Raley’s received a diverse set of proposals from local accredited K-12 schools and school districts– requests spanned from supporting the delivery of a complete food literacy curriculum to the purchase and installation of water filtration and bottle filling stations.

“At the heart of Raley’s philanthropic endeavors is community wellness and nutrition,” says Becca Whitman, Raley’s Community Relations Manager & Executive Director, Raley’s Food for Families. “Our Extra Credit program is committed to supporting our schools and school districts in their efforts to encourage healthy eating and strengthen nutrition education.”

After extensive review by Raley’s Extra Credit Grants Program Committee, comprised of key Raley’s team members and community stakeholders, Raley’s is excited to grant nearly 40 grantees funding, supporting programs and activities that benefit kids’ nutrition and wellness.

Raley’s will be distributing nearly $300,000 to local schools this Fall. Some key areas of program focus for these grantees include:

  • Installation of water filtration and bottle refill stations
  • Gardening projects
  • Healthy cooking classes
  • Wellness/nutrition education
  • Food literacy programs
  • Healthy meals and snacking
  • Workforce development and career technical training

Raley’s Extra Credit Grants Program will be accepting applications again for the Spring 2018 cycle January 1, 2018. Accredited K-12 schools and school districts are encouraged to apply for grant funding to support programs that will help students in the areas of food literacy, healthy living, nutrition, agriculture, and food supply and origination. Schools and school districts that want to help Raley’s impact the health and wellness of our communities are encouraged to apply during the Spring 2018 funding cycle in January 2018.

Contact:
Chelsea Minor
Director of PR and Public Affairs
CMinor1@raleys.com.

SOURCE: Raley’s Family of Fine Stores

Kroger recognized for its commitment to the health and wellness of its associates by the Cincinnati Business Courier

CINCINNATI, 2017-May-10 — /EPR Retail News/ — The Kroger Co. (NYSE: KR) was honored by the Cincinnati Business Courier as a 2017 Healthiest Employer.  The award recognizes the company for its commitment to the health and wellness of its more than 443,000 associates.

“We’re honored to be recognized as one of the healthiest employers in our headquarters region,” said Tim Massa, Kroger’s group vice president of human resources and labor relations. “We are committed to the overall well-being of our associates – physically, financially and emotionally. Our goal is to have the healthiest workforce in America.”

In recent years, Kroger has reinforced healthy living for associates by providing a comprehensive benefits program and resources available for their use in their everyday lives, including interactive health and wellness challenges, preventative care education and an employee assistance program.   The Kroger total rewards team, led by Vice President, Theresa Monti, strives to continue to find simple and impactful ways to promote healthy lifestyles for associates and their families.

Kroger is a four-time winner of the American Heart Association’s “Fit-Friendly Company Platinum Achievement Award”.  The company was also recently named to the “Top 100 Healthiest Workplaces in America” by the Healthiest Employer, LLC.

Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 443,000 associates who shop or serve in 2,796 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to our 2,255 pharmacies, 784 convenience stores, 319 fine jewelry stores, 220 retail health clinics, 1,445 supermarket fuel centers and 38 food production plants in the United States. Kroger is recognized as one of America’s most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable.

SOURCE: The Kroger Co.

Rite Aid provides wellness+ with Plenti members the opportunity to earn 5,000 Plenti points during its “Big Point Event”

wellness+ with Plenti Members Can Earn Up to 5,000 Plenti Points Worth at Least $50 in Savings After Spending Up to $200 on Participating Products

Camp Hill, Pa., 2016-Feb-01 — /EPR Retail News/ — Beginning Jan. 31, Rite Aid is offering its wellness+ with Plenti members the opportunity to earn 5,000 Plenti points when they spend up to $200 on participating products in stores or online at www.riteaid.com.* During Rite Aid’s “Big Point Event,” which runs through Feb. 27, customers can make multiple visits and purchases to reach the reward thresholds to earn up to 5,000 Plenti points.

“Our January promotion, ‘2016 Starting Points,’ was well received by our customers, so we decided to offer our loyal shoppers another chance to easily and quickly earn more Plenti points,” said John Learish, Rite Aid senior vice president of marketing. “By participating in “The Big Point Event” promotion, customers have the opportunity to earn up to 5,000 Plenti points, equivalent to $50 in savings, to be used on future Rite Aid purchases or at select Plenti partners.”

Over 14,000 products are participating in the promotion such as select:

·         Skincare, cosmetics and beauty products including moisturizers and nail kits
·         Personal care items such as toothpaste, deodorant, body wash and razors
·         Over-the-counter medications including allergy, cold and pain relief
·         Hair products including accessories, curling irons, shampoo and conditioner
·         Household supplies including paper goods, cleaning supplies, batteries and pet food
·         Food and beverage selections of snacks, cereals and flavored drinks

To participate, members of wellness+ with Plenti can look for the blue “The Big Point Event” promotional shelf tags. For a complete list of participating products or promotion details, visit www.riteaid.com/bigpoint.

New and existing wellness+ members can now sign up for wellness+ with Plenti at any Rite Aid store nationwide or online at www.riteaid.com/plenti. Once enrolled, members of wellness+ with Plenti will earn Plenti points on featured items they buy. These points can be used for at least two years on future savings at Rite Aid and Plenti partners including AT&T, Exxon, Macy’s and Mobil.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

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*Customers can earn up to 5,000 Plenti points during the 4-week promotional period per wellness+ with Plenti card.

Contact:

Media:Kristin Kellum 717-975-5713

Rite Aid celebrates New Year with more wellness+ offerings for Plenti members

Rite Aid wellness+ with Plenti Members Earn 1,000 Plenti Points for Every $30 Spent on Participating Products Through 2016 Starting Points Program

Camp Hill, Pa., 2016-1-4 — /EPR Retail News/ — Now through January 23, Rite Aid is celebrating the New Year by offering wellness+ with Plenti members a special opportunity to begin accumulating Plenti points for 2016, in addition to regular weekly offers. Customers can earn 1,000 Plenti points on every $30 spent on participating products in stores or online at www.riteaid.com.*

To participate, members of the free wellness+ with Plenti program can look for the yellow “2016 Starting Points” tag on store shelves. These points can be used for at least two years on future savings at Rite Aid and Plenti partners including AT&T, ExxonMobil and Macy’s.

“As we kickoff 2016, we wanted to give our most loyal customers an opportunity to get a jump start on earning Plenti points in the new year,” said John Learish, Rite Aid senior vice president of marketing. “By participating in our “2016 Starting Points” promotion, our customers will have the opportunity to earn thousands of Plenti points while shopping for everyday items. For every $30 spent, our shoppers will earn 1,000 Plenti points, worth at least $10 in savings for future purchases.”

With over 13,000 products participating in the promotion, shoppers can earn starting points on items across the store such as beauty, first aid, vitamins, personal care, home goods, food and beverage and more. For a complete list of participating products or promotion details, visit www.riteaid.com/startingpoints.

New and existing wellness+ members can now sign up for wellness+ with Plenti at any Rite Aid store nationwide or online at www.riteaid.com/plenti. Once enrolled, members of wellness+ with Plenti will earn Plenti points on featured items they buy.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

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*Customers can earn up to 8,000 Plenti points during the 4-week promotional period, with a limit of two $10 offers per wellness+ with Plenti card each week. 

Contact:

Media: Kristin Kellum 717-975-5713

SOURCE: Rite Aid Corp.

Rite Aid Corporation launches new integrated marketing campaign in support of wellness+ with Plenti

Coalition Loyalty Program Brings Additional Benefits to wellness+ Members

Camp Hill, Pa., 2015-5-19 — /EPR Retail News/ — Rite Aid Corporation (NYSE: RAD) has launched a new integrated marketing campaign in support of wellness+ with Plenti. As a part of Plenti, the nation’s first coalition loyalty program, Rite Aid now offers its nearly 25 million active wellness+ members even more ways to earn and enjoy savings on top of the existing wellness+ benefits they currently receive.

The campaign, created by Rite Aid’s long-time agency partner MARC USA, shows how consumers can benefit from Rite Aid joining forces with their other favorite brands. The campaign is designed to reach not only Rite Aid customers but also customers of other Plenti partners including AT&T, Exxon, Macy’s, Mobil, Nationwide, Direct Energy, Enterprise Rent-A-Car and Hulu.

Rite Aid’s Senior Vice President of Marketing John Learish explains, “Customer loyalty is such a critical business driver today. Wellness+ is already one of the most robust retail loyalty programs, so it was such a natural fit for Rite Aid to join Plenti and take our program to the next level. Since there has never been anything like this before in the United States, the goal of our campaign is to help shoppers understand the power of Plenti. We also want to make sure Rite Aid customers know that in addition to earning Plenti points, which can be used for at least two years for savings at Rite Aid and certain Plenti partners, all the great benefits of wellness+ remain – including the ability to earn 20% off almost the entire store for a year.”

The new campaign features a 30-second TV spot that brings the coalition experience to life as it shows how wellness+ with Plenti works. It follows a shopper eagerly offering to buy a cold remedy for her sick husband. Along the way, she visits several Plenti partners for things she wants and needs, including Macy’s for jeans, AT&T for headphones and Exxon/Mobil for fuel, before she arrives at Rite Aid – where she ultimately gets the cold medicine free with the Plenti points she has already earned.

MARC USA’s Chief Creative Officer Bryan Hadlock explains that the TV spot was shot on site at Rite Aid as well as at other Plenti partners. Hadlock adds, “It’s quite unusual for a retail spot for one brand to feature other brands this way. It’s proof of the tremendous collaboration and coordination within the Plenti coalition and really demonstrates the ease and simplicity of the customer experience. It’s a real win-win for consumers and retailers participating in the Plenti coalition.”

The campaign media strategy includes extensive support nationwide and an additional overlay in Rite Aid’s key markets. Besides the TV spot running on major cable networks, there are two 30-second spots running on network radio, as well as direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.

Learish continued, “We’ve built such strong brand loyalty through wellness+ and wellness65+ with more than three-fourths of our sales today associated with a wellness+ card. We see wellness+ with Plenti as a way to give even more value to our loyal members and also introduce new shoppers to Rite Aid. Wellness+ with Plenti works seamlessly across all the ways people want to shop Rite Aid, including Riteaid.com – where customers can also earn and use Plenti points.”

Rite Aid Corporation is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

Plenti is a U.S. coalition loyalty program comprised of widely known companies, which includes: American Express, AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti is designed to offer consumer’s greater choice and savings potential through a multi-category rewards platform. To receive more information, please visit: www.plenti.com or connect us on Facebook.com/PlentiRewards, Twitter.com/PlentiRewards, Instagram.com/PlentiRewards and YouTube.com/PlentiRewards.

Note: View TV spot here.

https://www.youtube.com/watch?v=nh-_dn69D64&index=9&list=PL384644A119743E46

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Contact:

Media: Ashley Flower 717-975-5718

Rite Aid Corporation enhances its loyalty program wellness+ thanks to its participation in Plenti

As part of Plenti, the first U.S. Loyalty Coalition, Rite Aid will Partner with Leading Brands Including AT&T, ExxonMobil, Macy’s, Nationwide Insurance, Enterprise Rent-A-Car, Direct Energy and Hulu

Camp Hill, Pa., 2015-5-6 — /EPR Retail News/ — Rite Aid Corporation (NYSE: RAD) announced today that an enhanced version of its award-winning loyalty program, wellness+, is now available to consumers, thanks to the company’s participation in Plenti. Through Plenti, the first U.S.-based consumer loyalty coalition, Rite Aid will transition its existing loyalty program, of which there are nearly 25 million active members, towellness+ with Plenti. As part of the Plenti coalition, Rite Aid joins other major retailers including AT&T, ExxonMobil, Macy’s, Nationwide Insurance, Enterprise Rent-A-Car, Direct Energy and Hulu to offer consumers numerous ways to earn Plenti points and use them for savings.

“Joining Plenti is the next step in the continued evolution of our highly successful wellness+ loyalty program,” said Ken Martindale, Rite Aid’s president and chief operating officer. “Wellness+ with Plenti will provide current and new Rite Aid customers with even more ways to earn and enjoy savings, on top of all the existing wellness+ benefits they currently receive, truly offering more value than any other drugstore loyalty program.”

New and existing wellness+ members can now sign up for wellness+ with Plenti at any Rite Aid store nationwide or online at www.riteaid.com/plenti. Once enrolled, members of wellness+ with Plenti will earn Plenti points on featured items they buy every day at any participating Plenti partner. These points can be used for at least two years for savings at Rite Aid and certain Plenti partners including Exxon, Macy’s and Mobil.

Added Martindale, “We believe that joining Plenti is going to be the next great differentiator for our business and consumers, given the premiere brands participating in the program and the multiple ways for customers to earn and save. We are excited to be part of this first of its kind U.S. loyalty coalition program and to bring such an innovative and unique program to our customers across the country.”

wellness+ with Plenti
Through wellness+ with Plenti, customers can use one card and earn two kinds of points.

Members will continue to earn wellness+ points for every one dollar spent on eligible non-prescription purchases and up to 25 wellness+ points for every eligible prescription, good toward various benefits at Rite Aid including discounts of up to 20% off storewide, exclusive sale prices and 24/7 access to a pharmacist.

In addition, they’ll also be able to earn a new additional set of points, Plenti points, whenever they make qualifying purchases at Rite Aid and all other Plenti partners.

Through wellness+ with Plenti, +UP rewards are now Plenti points. Plenti points offer even more value because they can be used for savings at Rite Aid as well as certain other Plenti partners including Exxon, Macy’s and Mobil and can be used to at least two years.

One Plenti point earned at Rite Aid is worth at least one cent in savings, so 1,000 Plenti points are worth at least $10 in savings. Plenti points can be earned at Rite Aid in-store and online, through rotating product offers such as 400 points when you buy 2 bottles of vitamins or 800 points on oral care products.

For full details on how of the Plenti program will work across all partners, please visit www.plenti.com/partners.

Rite Aid’s wellness+ with Plenti program will be supported by a national television, radio, circular and digital advertising campaign, which launches later this month.

For more information on wellness+ with Plenti, www.riteaid.com/plenti.

Rite Aid Corporation is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

Plenti is a U.S. coalition loyalty program comprised of widely known companies, which include: American Express, AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti is designed to offer consumers greater choice and savings potential through a multi-category rewards platform. For more information, please visit: www.plenti.com or connect with Plenti on Facebook.com/PlentiRewards, Twitter.com/PlentiRewards,Instagram.com/PlentiRewards and YouTube.com/PlentiRewards.

Plenti is run by US Loyalty, a division of American Express. In 2011, American Express acquired Loyalty Partner. The company operates three subsidiaries including Payback, which manages leading coalition loyalty programs in Germany, Italy, Poland, India and Mexico. For more information, visit www.loyaltypartner.com

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Contact:

Media: Ashley Flower 717-975-5718