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Rite Aid Corporation enhances its loyalty program wellness+ thanks to its participation in Plenti

As part of Plenti, the first U.S. Loyalty Coalition, Rite Aid will Partner with Leading Brands Including AT&T, ExxonMobil, Macy’s, Nationwide Insurance, Enterprise Rent-A-Car, Direct Energy and Hulu

Camp Hill, Pa., 2015-5-6 — /EPR Retail News/ — Rite Aid Corporation (NYSE: RAD) announced today that an enhanced version of its award-winning loyalty program, wellness+, is now available to consumers, thanks to the company’s participation in Plenti. Through Plenti, the first U.S.-based consumer loyalty coalition, Rite Aid will transition its existing loyalty program, of which there are nearly 25 million active members, towellness+ with Plenti. As part of the Plenti coalition, Rite Aid joins other major retailers including AT&T, ExxonMobil, Macy’s, Nationwide Insurance, Enterprise Rent-A-Car, Direct Energy and Hulu to offer consumers numerous ways to earn Plenti points and use them for savings.

“Joining Plenti is the next step in the continued evolution of our highly successful wellness+ loyalty program,” said Ken Martindale, Rite Aid’s president and chief operating officer. “Wellness+ with Plenti will provide current and new Rite Aid customers with even more ways to earn and enjoy savings, on top of all the existing wellness+ benefits they currently receive, truly offering more value than any other drugstore loyalty program.”

New and existing wellness+ members can now sign up for wellness+ with Plenti at any Rite Aid store nationwide or online at Once enrolled, members of wellness+ with Plenti will earn Plenti points on featured items they buy every day at any participating Plenti partner. These points can be used for at least two years for savings at Rite Aid and certain Plenti partners including Exxon, Macy’s and Mobil.

Added Martindale, “We believe that joining Plenti is going to be the next great differentiator for our business and consumers, given the premiere brands participating in the program and the multiple ways for customers to earn and save. We are excited to be part of this first of its kind U.S. loyalty coalition program and to bring such an innovative and unique program to our customers across the country.”

wellness+ with Plenti
Through wellness+ with Plenti, customers can use one card and earn two kinds of points.

Members will continue to earn wellness+ points for every one dollar spent on eligible non-prescription purchases and up to 25 wellness+ points for every eligible prescription, good toward various benefits at Rite Aid including discounts of up to 20% off storewide, exclusive sale prices and 24/7 access to a pharmacist.

In addition, they’ll also be able to earn a new additional set of points, Plenti points, whenever they make qualifying purchases at Rite Aid and all other Plenti partners.

Through wellness+ with Plenti, +UP rewards are now Plenti points. Plenti points offer even more value because they can be used for savings at Rite Aid as well as certain other Plenti partners including Exxon, Macy’s and Mobil and can be used to at least two years.

One Plenti point earned at Rite Aid is worth at least one cent in savings, so 1,000 Plenti points are worth at least $10 in savings. Plenti points can be earned at Rite Aid in-store and online, through rotating product offers such as 400 points when you buy 2 bottles of vitamins or 800 points on oral care products.

For full details on how of the Plenti program will work across all partners, please visit

Rite Aid’s wellness+ with Plenti program will be supported by a national television, radio, circular and digital advertising campaign, which launches later this month.

For more information on wellness+ with Plenti,

Rite Aid Corporation is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at

Plenti is a U.S. coalition loyalty program comprised of widely known companies, which include: American Express, AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti is designed to offer consumers greater choice and savings potential through a multi-category rewards platform. For more information, please visit: or connect with Plenti on,, and

Plenti is run by US Loyalty, a division of American Express. In 2011, American Express acquired Loyalty Partner. The company operates three subsidiaries including Payback, which manages leading coalition loyalty programs in Germany, Italy, Poland, India and Mexico. For more information, visit

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Media: Ashley Flower 717-975-5718

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