Whole Planet Foundation launches its Annual Prosperity Campaign on March 1

AUSTIN, Texas, 2018-Feb-23 — /EPR Retail News/ — On Thursday, March 1, Whole Planet Foundation launches its Annual Prosperity Campaign to alleviate poverty around the globe for the world’s poorest people – mostly women – living in communities where Whole Foods Market® sources products. This year’s campaign goal is to raise $3 million to increase the foundation’s current reach of 72 countries and 16 U.S. cities.

“Shopper generosity during the Annual Prosperity Campaign is tremendous. Whole Foods Market customers are part of a global movement of empowering women to change their own lives through their own hard work,” said Joy Stoddard, Whole Planet Foundation development and outreach director. “A loan as small as $11 can shift a women’s self-perception and power her potential to see her own value, have the courage to become a businesswoman and generate income for herself and her family. This campaign enables us all to contribute.”  Because Whole Foods Market covers the foundation’s operational costs, 100 percent of every donation benefits microcredit clients.

The average first loan size supported by Whole Planet Foundation is $183 and the loans do not require a formal contract or collateral.  In some parts of the world where women are often marginalized with little say in decisions, these small loans make a mighty impact.  Microcredits cannot guarantee that a woman will escape poverty herself, but they provide a chance for her to become a participant in her community’s economy, improve her family’s living conditions, and increase nutrition and education for her children.

For example, Maimuna is a microcredit client of Whole Planet Foundation’s microfinance partner Reliance in The Gambia in West Africa.  Maimuna sells bread, dried fish and breakfast items in the village of Nyimina Dankunku where she lives with her family. With her loan of 5,000 Gambian Dalasis (about $117), Maimuna purchased ingredients for the food she prepares. On a good day, she can take home a profit of 300 Gambian Dalasis (about $6).  Microentrepreneurs in the United States run businesses including food carts, flower stands, artisan goods, mobile nail salons, and jewelry, shoes and clothing sales.

“Since 2006 we have funded 2.6 million microloans providing 14.5 million opportunities for a better life. The microfinance organizations we partner with are experts in poverty alleviation and we are seeing reductions in global poverty,” said Philip Sansone, Whole Planet Foundation president and executive director. “We couldn’t do this work without our generous supplier partners who have donated a remarkable ten million dollars for these critical efforts.”

Amplifying this year’s Prosperity Campaign, suppliers to Whole Foods Market are donating $1.2 million to fund 36,000 opportunities for low-income entrepreneurs around the world to change their own lives.  Suppliers donating $100,000 each include Allegro Coffee Company, Chobani, Frontier Co-op, Naked Juice, Papyrus-Recycled Greetings, and Wallaby. Suppliers donating $50,000 each include Alaffia, Bonafide Provisions, Boulder Brands, Hain Celestial, Hiball Energy, IZZE, ORGANIC INDIA, Sambazon, Seventh Generation, Traditional Medicinals and Weleda.

Learn more about the transformative power of microcredit at Whole Planet Foundation, watch the documentary Living On One Dollar to understand extreme poverty, and join the Prosperity Campaign in Whole Foods Market stores or online to power the potential of women entrepreneurs worldwide.

Contact:

SOmedia@wholefoods.com

Source: Whole Foods Market

Whole Planet Foundation announces its 2017 Prosperity Campaign; where small loans can help entrepreneurs create a better life

AUSTIN, Texas, 2017-Mar-01 — /EPR Retail News/ — On Wednesday, March 1, Whole Planet Foundation launches its 12th Prosperity Campaign, which funds microfinance organizations and microcredit loans to alleviate poverty in regions where Whole Foods Market® sources products. The organization’s focus is on women in the developing world, where small loans can help entrepreneurs create a better life. The campaign’s goal is to raise $3.2 million during the month of March to fund microcredit loans, increasing the foundation’s current reach of 15 U.S. cities and 69 countries.

Whole Foods Market shoppers can get involved by making donations at store checkouts or online at wholeplanetfoundation.org. Because Whole Foods Market covers all of the foundation’s operational costs, 100 percent of every dollar donated directly supports Whole Planet Foundation programs.

“The Prosperity Campaign is such an integral part of our work, not only because of the money we are able to raise, but because of the connections we make with Whole Foods Market customers who care about alleviating poverty,” said Joy Stoddard, Whole Planet Foundation development and outreach director. “A loan as small as $35 can change someone’s life and this campaign allows us all to contribute.”

Microcredit loans are small – outside the United States, the average first loan is $187. They do not require a formal contract or collateral. These microloans provide impoverished entrepreneurs with access to credit to create or expand home-based businesses that will generate income for their families.

For example, a woman who runs a small, roadside market stand selling tomatoes in Kasangati, Uganda can receive a business loan of 300,000 shilling (about $111). With her loan capital she is able to slowly add other types of produce to her stock. With the ability to purchase increased quantities, she is able to make a larger profit when she resells the goods, eventually repaying the loan and increasing her revenue to support herself and her family, as well as securing a second loan of 600,000 shilling (about $222).

When these funds are repaid, they remain in the community to generate additional loans. Whole Planet Foundation’s microfinance partners around the globe have a 97 percent repayment rate. To see profiles of microentrepreneurs supported by the foundation all over the globe, visit wholeplanetfoundation.org/support.

“Over the past 11 years, we have provided opportunities through microcredit loans to over 10.5 million people. The microfinance organizations we partner with offer loan programs, training and financial services that are imperative to business success for the self-employed poor,” said

Whole Planet Foundation president and executive director. “So much of this work is made possible by our generous supplier partners.”

As part of this year’s Prosperity Campaign, each of the following supplier partners has pledged to donate $100,000, or the equivalent of about 535 microcredit loans, to support the foundation’s work: Allegro Coffee Company, Frontier Co-op, Naked Juice, Papyrus-Recycled Greetings, So Delicious, and ZICO Coconut Water.

Alaffia, Hain Celestial, Hiball Energy, IZZE, Mamma Chia, ORGANIC INDIA, Rainbow Light, Reserveage Nutrition, Rishi Tea, Sambazon, Seventh Generation, Traditional Medicinals and truRoots® have each pledged $50,000, or the equivalent of about 265 microcredit loans, to alleviate poverty through Whole Planet Foundation.

To join the campaign, visit bit.ly/WPFProsperity2017 and donate today.

Contact:

Darrah Gist
darrah.gist@wholefoods.com
678.638.5888

Lauren Bernath
lauren.bernath@wholefoods.com
678.638.5805

Source: Whole Foods Market

West Elm and Whole Foods Market launches exclusive Holiday kitchen and tabletop collection to benefit Whole Planet Foundation

NEW YORK and AUSTIN, TX, 2016-Sep-22 — /EPR Retail News/ — West Elm and Whole Foods Market introduce today (September 20, 2016)  an exclusive holiday collection to benefit Whole Planet Foundation, a nonprofit organization that alleviates poverty around the globe.  In partnership with Guatemalan textile group The New Denim Project, the 12-piece, limited-time collection of kitchen and tabletop items are crafted from premium, upcycled denim. One dollar from every piece purchased from this West Elm and Whole Foods Market holiday collection will be donated to Whole Planet Foundation. The collection is available now online at westelm.com/wholefoodsmarket and will be available in both West Elm and Whole Foods Market stores beginning in October.

“We are continuously seeking new ways to offer our customers choice in products and services that are both well designed and make an impact,” said Jennifer Gootman, West Elm Director of Social Consciousness and Innovation. “Together with Whole Foods Market and The New Denim Project, this collection aims to give back to the makers and artisans, to communities in need, and to the environment.”

Each piece in the collection is 100 percent cotton and constructed of upcycled denim, a process that utilizes waste from pre-consumer denim. The waste is ground back into fiber, mixed with new cotton, spun into yarn and is woven into fabrics. The process is chemical- and dye-free and more than 20,000 liters of water are conserved per kilogram of upcycled material. Most items in the 12-piece collection are priced below $40 and include coasters, napkins, placemats, table runners, oven mitts, kitchen towels and aprons.

“Our partnership with West Elm is a perfect example of how small purchases can go a long way toward improving our world through sustainable production practices,” said Jeanne Tamayo, Global Lifestyle Buyer at Whole Foods Market. “These pieces are beautifully designed and will look great in any kitchen.”

To further support the collaboration, West Elm and Whole Foods Market encourage customers to visit westelm.com/wholefoodsmarket where they can access exclusive entertaining ideas and recipes. Beginning on October 1, West Elm will donate $1 to Whole Planet Foundation for each customer who creates one of the unique recipes, photographs it and shares it on social media using #WestElmxWFM, for an additional $2,000 donation to Whole Planet Foundation. Additionally, on Saturday, October 8, West Elm invites customers to visit their neighborhood West Elm store in the U.S. for a special day featuring holiday entertaining tips from West Elm’s professional in-home stylists, free treats and exclusive recipes provided by Whole Foods Market. To RSVP for the in-store event, customers should visit westelm.com/stores and select their local store.

Contact:

Darrah Gist
darrah.gist@wholefoods.com
678.638.5888

Lauren Bernath
lauren.bernath@wholefoods.com
678.638.5805

Source: Whole Foods Market

Whole Foods Market’s 2016 Prosperity Campaign for Whole Planet Foundation raised $3.26 million

AUSTIN, Texas, 2016-Jun-29 — /EPR Retail News/ — Whole Foods Market customers, team members, supplier sponsors and online donors raised a combined $3.26 million to alleviate global poverty during the company’s 2016 Prosperity Campaign for Whole Planet Foundation this spring.

Every dollar raised will go to support the foundation’s work to fund micro credit for poverty relief in communities across the U.S., Canada and the U.K., where Whole Foods Market operates stores, as well as in 66 other countries where the company sources products. Microloans are small loans – usually less than $300 – with no contract or collateral, offered to the world’s poorest for the opportunity to create or expand a home-based business and generate income for their families.

“Thanks to shopper generosity, Whole Planet Foundation will be able to give an additional 94,100 people the chance to lift themselves out of poverty through microcredit and change their own lives,” said Philip Sansone, president and executive director for Whole Planet Foundation.

Whole Foods Market covers 100 percent of Whole Planet Foundation’s operating expenses to ensure that all donations benefit microcredit clients. Since 2006, the foundation has disbursed more than $53 million in microloans through microfinance partners worldwide. Those dollars have funded more than 1.4 million microloans, giving 7.8 million people across the globe a chance for a better life.

To learn more about Whole Planet Foundation and its commitment to global poverty alleviation, visit wholeplanetfoundation.org.

Contact:

Darrah Gist
darrah.gist@wholefoods.com
678.638.5888

Lauren Bernath
lauren.bernath@wholefoods.com
678.638.5805

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Whole Foods Market's 2016 Prosperity Campaign for Whole Planet Foundation raised $3.26 million
Whole Foods Market’s 2016 Prosperity Campaign for Whole Planet Foundation raised $3.26 million

 

Source: Whole Foods

Whole Planet Foundation kicks off its 2016 Prosperity Campaign

Whole Planet Foundation® provides opportunity for individuals to give back through microlending programs worldwide 

AUSTIN, Texas, 2016-Mar-01 — /EPR Retail News/ — Whole Planet Foundation is kicking off its 2016 Prosperity Campaign at Whole Foods Market with the goal of raising $3.5 million for microlending programs worldwide—enough to support 100,000 people with the chance to lift themselves out of poverty and start a new life. With a microcredit loan as small as $200, a woman can start or expand her business and improve living conditions for her family.

“We witness progress in global poverty reduction every year,” said Philip Sansone, president and executive director for Whole Planet Foundation. “Today 15 percent of the world’s population is living on less than $2 a day, and we want to change that. With thousands of shoppers joining our mission to alleviate global poverty through microcredit, we will see even more change as many small donations multiply over time, as the loans are repaid and re-loaned again and again.”

Through March 31, shoppers across the U.S., Canada and the U.K. can join the campaign online and in Whole Foods Market stores and communities:

  • By participating in one of hundreds of in-store fundraising events. Local store calendars offer details about upcoming events.
  • More than ever, shoppers can make an impact locally. Whole Planet Foundation is funding microcredit in 16 cities in the U.S. as well as in Puerto Rico, and projects in Canada and in the U.K., where Whole Foods Market operates stores. For a complete listing of projects, visit wholeplanetfoundation.org.
  • By watching “Living on One,” a film and tool to help empower the extreme poor to take the first steps out of poverty. The film follows the story of four young friends who set out to live on just $1 a day for eight weeks in rural Guatemala. Available on Netflix.
  • By wearing their passion to change the world on Serengetee apparel, bags, and jewelry made with authentic fabric from around the globe. Each Serengetee purchase supports Whole Planet Foundation micro-entrepreneurs.
  • By rounding up at store checkouts: Every Whole Foods Market store will collect donations at the registers from March 1 to 14.  In microcredit, small change makes big change as the average first loan size in the developing world is $187.
  • By donating at wholeplanetfoundation.org or by setting up a team fundraiser to join together to help reach the goal of supporting 100,000 people with the chance for a better life.

Through $69 million in grants to microfinance institutions, Whole Planet Foundation has funded $­­­52 million in microfinance programs in 70 countries, positively impacting more than 7 million people worldwide. For more information about Whole Planet Foundation and the 2016 Prosperity Campaign, visit wholeplanetfoundation.org.

EXPERTS

Philip Sansone
President and Executive Director, Whole Planet Foundation

Philip is the President and Executive Director of Whole Planet Foundation, overseeing operations, programmatic direction and financial management.

Joy Stoddard
Executive Partnership Development and Internal Programs Director, Whole Planet Foundation

Joy joined Whole Foods Market in 2000 and Whole Planet Foundation in 2006. She develops strategic partnerships, fundraises for microcredit, and connects Whole Foods Market shoppers, suppliers and team members to Whole Planet Foundation.

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Whole Planet Foundation kicks off its 2016 Prosperity Campaign

Whole Planet Foundation kicks off its 2016 Prosperity Campaign

Whole Foods Market celebrates Poverty is Unnecessary Day to commemorate 10th anniversary of Whole Planet Foundation’s launch

Poverty is Unnecessary Day events to highlight key 2015 partners

AUSTIN, Texas, 2015-10-26 — /EPR Retail News/ — On Oct. 25, Whole Foods Market will celebrate Poverty is Unnecessary Day in commemoration of the 10th anniversary of Whole Planet Foundation’s launch. Select Whole Foods Market stores will host scavenger hunts, product demos, documentary screenings, and will give away prizes via social media to spotlight the foundation’s Poverty is Unnecessary Fund® partners, who collectively have donated $375,000 this year.

In the past decade, Whole Planet Foundation has funded more than $67 million in small loans to microentrepreneurs in 14 U.S. cities, and in 67 other countries, with 1.2 million microloans. In total, the foundation has supported 6.3 million people, giving them the chance to lift themselves and their families out of poverty.

“What a great opportunity to celebrate the 10th anniversary of the day Whole Foods Market and its shoppers created the seed capital for Whole Planet Foundation, and to celebrate our Poverty is Unnecessary Fund partners for furthering our ability to reach the world’s poorest people,” said Philip Sansone, president and executive director for Whole Planet Foundation. “The current first average microloan size in the developing world is $187, which a family can use to begin its climb out of poverty. Together we can all invest in a future without poverty. We are grateful to our donors for joining this mission.”

This year’s Poverty is Unnecessary Fund members are Café Spice, CLIF Bar, CorePower Yoga, Feelgoodz, Food Should Taste Good, Greyston Bakery, Jarrow, LÄRABAR, Liberté, Mamma Chia, Mrs. Meyer’s Clean Day, Navitas Naturals, Nubian Heritage, ORGANIC INDIA, The Republic of Tea, Stacy’s, and Steaz.

On Oct. 25, 2005, Whole Foods Market seeded Whole Planet Foundation, whose mission is to alleviate global poverty through microcredit, with a companywide Community Giving Day. On that day, Whole Foods Market stores donated 5 percent of the day’s net sales, resulting in $525,000 to launch the foundation’s poverty alleviation programs in communities where the company sources products.

Shoppers interested in participating in Poverty is Unnecessary Day can visit their local Whole Foods Market store page for a list of events happening in their community. For more information about Whole Planet Foundation, visit wholeplanetfoundation.org.

Philip Sansone
President and Executive Director, Whole Planet Foundation

Philip is the President and Executive Director of Whole Planet Foundation, overseeing operations, programmatic direction and financial management.

SOURCE:  Whole Foods Market

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Whole Foods Market celebrates Poverty is Unnecessary Day to commemorate 10th anniversary of Whole Planet Foundation’s launch

Whole Foods Market celebrates Poverty is Unnecessary Day to commemorate 10th anniversary of Whole Planet Foundation’s launch

Whole Planet Foundation now with 1 million microloans funded worldwide

AUSTIN, Texas, 2015-5-28 — /EPR Retail News/ — Whole Planet Foundation has now funded 1 million microloans worldwide, empowering impoverished individuals in 65 countries to start or expand a home-based business.

Launched in 2005 by Whole Foods Market, Whole Planet Foundation alleviates poverty in communities where the grocer sources products. Less than a decade later, the foundation has granted more than $64 million to microfinance partners across four continents, serving a total of more than 5 million people.

“With no collateral, credit history or a contract required, microloans offer many people something they’ve never had before – a chance to take their future into their own hands and gain financial independence,” said Philip Sansone, president and executive director for Whole Planet Foundation. “That impact extends far beyond the individuals receiving loans. It improves the quality of life for their family and most important, it can break the cycle of poverty for future generations.”

Microloans have helped low-income entrepreneurs, mostly women, start or expand a variety of businesses, including artisan goods, prepared foods and food carts, small shareholder agriculture, livestock, at-home bakeries and flower stands. For more information about Whole Planet Foundation, or to make a donation, visit www.wholeplanetfoundation.org.

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Whole Foods Market events to raise more than $4.6 million for global poverty alleviation as part of Whole Planet Foundation’s 2015 Prosperity Campaign

AUSTIN, Texas, 2015-4-24 — /EPR Retail News/ — From concerts to craft fairs, shoppers took part in thousands of Whole Foods Market events to raise more than $4.6 million for global poverty alleviation. The events were all part of Whole Planet Foundation’s 2015 Prosperity Campaign to boost awareness and support for microlending projects worldwide.

“Microcredit offers low-income individuals real, viable means for escaping the cycle of poverty, because it empowers them with the opportunity to take charge of their own life and financial future,” said Philip Sansone, president and executive director of Whole Planet Foundation. “With a loan of $200, a microcredit client can start or expand a home-based business, gain financial independence and carve a path for a better life for herself and her entire family.”

In addition to attending events, shoppers made donations from pocket change to full microcredit loan amounts at store checkouts and online. For the first time, online donors were able to view the overall impact of their generosity in specific geographic regions via Whole Planet Foundation’s Power of One tool. Donors could see how many people their contributions will impact over several decades as loans are repaid and re-loaned again and again in North America, Central America and the Caribbean, South America, Africa, Asia and the Middle East.

Because Whole Foods Market covers 100 percent of the foundation’s operating costs, every penny of the $4.6 million raised will go directly to benefiting microentrepreneurs in countries where the company sources products.

To date, through $62 million in grants to microfinance partners worldwide, Whole Planet Foundation has funded 1 million microloans to individuals in 62 countries across four continents, serving a total of 5 million people.

For more information about the foundation or upcoming fundraising opportunities, visit wholeplanetfoundation.org.

Experts:

Joy Stoddard

Executive Partnership Development and Internal Programs Director, Whole Planet Foundation

Joy joined Whole Foods Market in 2000 and Whole Planet Foundation in 2006. She develops strategic partnerships, fundraises for microcredit, and connects Whole Foods Market shoppers, suppliers and team members to Whole Planet Foundation.

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Whole Foods Market events to raise more than $4.6 million for global poverty alleviation as part of Whole Planet Foundation’s 2015 Prosperity Campaign

Whole Foods Market events to raise more than $4.6 million for global poverty alleviation as part of Whole Planet Foundation’s 2015 Prosperity Campaign

19 companies donate money to Whole Planet Foundation for microloans in 61 countries

Foundation’s $100,000 Fund and Supplier Alliance for Microcredit partners donate to fund microloans in 61 countries

AUSTIN, Texas, 2015-2-4 — /EPR Retail News/ — With generous donations to Whole Planet Foundation, 19 companies are joining forces in 2015 to help more than 29,000 people worldwide lift themselves out of poverty through microcredit.

As members of Whole Planet Foundation’s $100,000 Fund and Supplier Alliance for Microcredit, each company has pledged $100,000 or $50,000, respectively, to support the foundation’s poverty alleviation programs across Africa, Asia, Latin America, and in the U.S.

“More than 40 percent of the world’s population lives on less than $2.50 a day, so every penny makes a real impact,” said Philip Sansone, president and executive director of Whole Planet Foundation. “For a woman living in poverty, a $200 microloan is her ticket to a fresh start–a viable opportunity to gain financial independence and provide for her family. We are so thankful to our partners for recognizing the incredible power of microcredit and supporting our cause.”

Whole Planet Foundation was established by Whole Foods Market as a way to give back to the global communities where the natural and organic grocer sources products. The foundation provides grants to microfinance partners worldwide, and the partners then disburse those funds in the form of small loans to individuals with the greatest need in the local community. With no collateral, credit history or contracts required, and an average repayment rate of 97 percent, the model is accessible and highly successful.

To date, Whole Planet Foundation has authorized $60 million in loans and has funded more than $¬¬38 million in microfinance programs in 61 countries, positively impacting more than 4 million people worldwide.

Whole Planet Foundation’s 2015 partners:
$100,000 Fund:
• Frontier Co-op
• Living on One
• Papyrus-Recycled Greetings, (the first company to become a $100,000 Fund partner in 2014)
• Whole Foods Market

Supplier Alliance for Microcredit ($50,000):
• Alaffia
• Allegro Coffee Company
• Amazing Grass
• BlueAvocado
• Garden of Life
• Hain Celestial
• IZZE
• Naked Coconut Water
• OneSource Magazine Distribution, LLC
• Rescue Remedy
• Rishi Tea
• Sambazon
• Seventh Generation
• TEAS’ TEA
• thinkThin
• Traditional Medicinals

For more information about Whole Planet Foundation and its $100,000 Fund and Supplier Alliance for Microcredit partners, visit wholeplanetfoundation.org.

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19 companies donate money to Whole Planet Foundation for microloans in 61 countries

19 companies donate money to Whole Planet Foundation for microloans in 61 countries

Whole Planet Foundation joins forces with “The Hunger Games: Mockingjay – Part I” to raise $1 million for global poverty alleviation

Offers participants opportunity to win movie premiere tickets and a $1,000 Whole Foods Market® gift card

AUSTIN, Texas, 2014-10-20— /EPR Retail News/ — Whole Planet Foundation is joining forces with “The Hunger Games: Mockingjay – Part I” as one of its official charitable partners, with the goal of raising $1 million for global poverty alleviation.

Starting today, shoppers can join the #CourageofOne Challenge to support the cause and  win prizes, including premiere tickets and Whole Foods Market gift cards, at: wholeplanetfoundation.org/mockingjay. Because Whole Foods Market covers all overhead costs for Whole Planet Foundation, 100 percent of every dollar raised for the foundation will go directly to supporting microlending programs for low-income entrepreneurs across 61 countries, including the U.S.

Through Dec. 15, participants can earn points by joining online activities, like taking quizzes to raise global poverty awareness, entering a T-shirt design contest, sharing photos and “raising a loan to change lives.”  Online activations are powered by technology partners Together Mobile and My Social Canvas.

Whole Foods Market shoppers can also support the cause by purchasing a fresh, in-house-made “Courage of One” juice in select stores; $1 from every purchase will go to the foundation to support microcredit.

To date, Whole Planet Foundation has authorized more than $60 million in microloans and has disbursed $38.9 million through microlending partners worldwide, supporting more than 4.5 million people with a chance for a better life.

For more information about the foundation and the #CourageofOne Challenge, visit: wholeplanetfoundation.org/mockingjay.

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Whole Planet Foundation joins forces with “The Hunger Games: Mockingjay - Part I” to raise $1 million for global poverty alleviation

Whole Planet Foundation joins forces with “The Hunger Games: Mockingjay – Part I” to raise $1 million for global poverty alleviation