New Albany, OH, 2017-Jun-13 — /EPR Retail News/ — Hollister Co. (NYSE: ANF), the global retail brand celebrating the spirit of endless summer, announced the launch of its partnership with multi-platinum, multi-GRAMMY nominated recording artist and producer, Charlie Puth. The collaboration will include his involvement in three Hollister campaigns and will run from June until November 2017.
To kick off the official start of Summer, Hollister Co. will launch its campaign Summer Drop, on June 21st, 2017. Hollister Co. will follow the sunset across the nation and host free concerts in Boston, Mass., Austin, Texas, and finishing at Vidcon in Anaheim, Calif., in celebration of the Summer Solstice. The first concert of the day will be in Boston with music by Timeflies and Bea Miller, followed by a concert in Austin where Puth will headline, supported by musician Corey Harper. The final concert of the day will take place on the music stage at the Vidcon conference. Each concert will be hosted by a social media influencer and live-streamed through the brand’s Facebook channel, so that fans everywhere can enjoy the special night.
Hollister will also be running a host of surprise and delight activations to ensure loyal customers get to experience their most epic summer. These will include concert tickets, go pros, road trips, and one customer will win a party for them and their friends.
In July, Charlie Puth will front Hollister’s Back to School campaign, which focuses on the brand’s jeans assortment. Shot in downtown Los Angeles on a roof overlooking the city, Charlie can be seen wearing an array of Hollister denim, alongside cast members from Hollister’s AwesomenessTV show, This Is Summer, social media influencers Alisha Marie and Larsen Thompson, from Hollister’s Swim Squad, and models. Charlie’s new single Attention, which is tipped to be the track of the summer, will be remixed to provide a unique soundtrack to the campaign.
Additionally, Charlie Puth will join Hollister to bring awareness to the issue of bullying. October is National Bullying Prevention Month, a cause that Abercrombie & Fitch Co. has supported for the past five years. This year, Hollister is proud to partner with STOMP Out Bullying and with Puth’s help, the brand will promote Blue Shirt Day® World Day of Bullying Prevention(TM). October 2, 2017 marks the 10th year of STOMP Out Bullying’s campaign and Hollister will be the sole provider of the Blue Shirts for World Day of Bullying Prevention. More details to be announced in the coming months.
“I am honored to be partnering with Hollister. The brand has a fun, laid-back, Cali vibe that fits my lifestyle. I am looking forward to a summer supporting Hollister and sharing experiences with customers across the nation,” said Charlie Puth.
“At Hollister, we are passionate about creating unique activations for our customers that can live in both our digital and physical worlds. The partnership with Charlie Puth, spanning several months and campaigns, will provide engaging content and activations for our fans both on and off-line,” said Will Smith, Chief Marketing Officer of Abercrombie & Fitch Co. “We are excited to have Charlie as our partner in celebrating summer!”
To learn more about the campaigns visit www.hollisterco.com or @HollisterCo on social media and follow #HCoTHATsummer.
Hollister Co. worked with Creative Artists Agency (CAA), which represents Charlie Puth, to build the partnership.
About Hollister Co.
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone. Inspired by California’s laidback attitude, Hollister’s clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE: ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its more than 540 retail locations.
About Charlie Puth
New Jersey-born multiple GRAMMY® Award-nominated multiplatinum artist, songwriter, and producer Charlie Puth catapulted to superstardom in 2016 at light speed. He maintained this perpetual motion with the 2017 single “Attention,” which The New York Times called “a savage takedown rendered in pinpoint 1980s soft-soul haze smacked hard by glossy funk.” The song cracked 3 million Spotify streams in just a week, and its sexy music video racked up over 3 million views in under 24 hours.
Puth’s RIAA platinum-certified first album NINE TRACK MIND made a remarkable chart debut upon its 2016 release, hitting #5 on Billboard’s Top Current Albums Chart, fueled by the 2x RIAA platinum-certified top 40 smashes, “One Call Away” and “Marvin Gaye (featuring Meghan Trainor),” as well as the platinum-certified “We Don’t Talk Anymore (featuring Selena Gomez).” A worldwide phenomenon, the album reached #1 on iTunes charts in 28 countries around the globe.
Puth fully exploded onto the music scene as a songwriter, producer and vocalist on Wiz Khalifa’s “See You Again,” the emotional tribute to Paul Walker in “FURIOUS 7.” The song has officially entered the history books as one of the decade’s biggest singles, topping Billboard’s Hot 100 for a stunning 12 weeks and has become YouTube’s “second most popular video of all-time” with 2.6 billion-plus views. It won two Billboard Music Awards, a Critic’s Choice Award for “Best Song,” a Hollywood Film Award, 2 Teen Choice Awards, a Golden Globe® Award nomination in the category of “Best Original Song” and three GRAMMY® Award nods, including the prestigious “Song of the Year.”
2017 will see Puth performing as special guest on Shawn Mendes’ “Illuminate World Tour” – beginning July 6 in Portland through late August. For complete details and ticket information, visit www.charlieputh.com/tour. For news, music, and additional information, please visit www.charlieputh.com.
Abercrombie & Fitch
Abercrombie & Fitch
Source: Abercrombie & Fitch
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