Optical Express, The Number One Provider Of Laser Eye Surgery In The World, Has Launched A New Ecommerce Site To Help Streamline The Ordering Process Of Eye Care Products Such As Contact Lenses

The new site has been redesigned in order to integrate fully with the existing customer and product information available on the main Optical Express site, with the aim to fully enhance usability for consumers.

The site now includes a collection of contact lenses; from dailies and monthlies, to toric and varifocal lenses even extended wear lenses Optical Express has them all available online.

The site is home to many leading brand names such as Acuvue, Focus Dailies and Air Optix, with a wide range of standard and specialized lens types to suit everyone. Furthermore Optical Express can advise patients of the best contact lenses based on specific needs, always at competitive prices.

Help is at hand on the new site for those who wish to purchase their contact lenses online. A series of quick guides are available which cover comparisons of competitor brand lenses, lens options, contact lens tips, and the option to view and choose lenses by their type or brand.

With a current prescription suitable for contact lenses, customers can buy online from Optical Express 24 hours a day.

The new site, which offers free delivery on all products, combined with the company’s ability to offer market-leading prices, provides the perfect complement to the current 200+ Optical Express stores nationwide.

Optical Express is registered with the General Optical Council; therefore patients can be assured that only quality lenses from Europe’s top suppliers are sold through the group, and experience the convenience of being able to shop online with local aftercare and advice available through the Optical Express network of UK stores.

About Optical Express
The Optical Express Group was founded in 1991 and is now a global leader of selected healthcare services. The Group covers optical stores, refractive laser eye surgery, spectacles, contact lenses, dental clinics, state-of-the-art medical hospitals and cosmetic treatment centers.

Optical express provides trained specialists to help patients determine which laser eye surgery treatment is best suited to their unique needs and will explain the most advanced eye surgery treatments such as Advanced CustomVue Wavefront and Intralase as well as LASIK.

Via EPR Network
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Blackwell, The UK’s Leading Academic Bookseller, Has Unveiled The Launch Of The 2.0 Espresso Book Machine (EBM) At Its Flagship Store, 100 Charing Cross London

It is the first bookshop installation of its kind within the UK, allowing any book to be selected f r o m an inexhaustible network of titles and prints on demand in just 3 minutes f r o m a digital file onsite, online at www.blackwell.co.uk, or uploaded in person f r o m CDs or flash drives.

The new Blackwell EBM, created by On Demand Books (ODB), uses revolutionary technology that allows publishers to offer titles through a novel channel of distribution at point of sale to the customer. It is able to print, bind and trim library-quality paperback books at 112 pages per minute, complete with four-colour covers, identical to factory made copies.

The arrival of the EBM in the UK is the result of an exclusive partnership between Blackwell and ODB and is anticipated to be welcomed amongst publishers, retailers and consumers alike. The Charing Cross EBM is hoped to be the first of many to be rolled out by Blackwell. Its debut at the flagship store will be followed by an appearance at the London Book Fair (April 20-22) before returning to its central London home permanently.

The EBM marks a new era for publishing and book retailing. It will enable publishers to cut out supply chain costs, match consumer demands and therefore eliminate unwanted returns. The EBM also removes the need for transportation, adding green credentials to the already impressive list of benefits saving on CO2 emissions and the pulping of unwanted books.

Blackwell predicts the EBM will increase shop sales due to being able to provide a far greater variety of books and popular titles to customers. Books needn’t be out of stock again and the need to wait for books to arrive f r o m a publisher should be a thing of the past. In addition, the EBM is able to bring rare texts back into production. As a committed supporter of small & independent publishers, the EBM allows Blackwell to provide a distribution channel for smaller publishers and hopes to attract a new audience of eager, budding authors and self publishers keen to see their work in print.

Andrew Hutchings, CEO of Blackwell, commented: “F r o m the first instance we read about the Espresso Book Machine we were very keen to see it in action. F r o m a retailer’s and book supplier’s point of view this is a fantastic opportunity for Blackwell. We are very much looking forward to working with ODB.”

Dane Neller, CEO of On Demand Books commented: “Blackwell is a superb partner of choice for us to launch in the UK market. It has an outstanding pedigree of book history behind it with a reputation to innovate. Blackwell’s academic books and specialist credentials both here and overseas are well suited for demonstrating the extent of the Espresso Book Machine’s capabilities and we believe together we can maximise this exciting development in the book market.”

Consumers can go to Blackwell’s Charing Cross book store f r o m April 27th onwards to witness their book printed on the spot, or order a print on demand book online through the Blackwell site.

About Blackwell Ltd:
Blackwell is the leading academic bookseller in the UK with over 50 outlets across England, Scotland and Wales. It has built an international reputation for bookselling excellence with links to academic institutions and libraries around the globe and has continued to expand its UK base on high streets and in university campuses up and down the country. Renowned specialist in medical books, business books and law books, Blackwell has now been trading for over 125 years f r o m its world-famous flagship store at Broad Street in Oxford.

Via EPR Network
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Ernest Jones To Celebrate Its 60th Year In Retail – Launches A 60 Diamond Pendant

Ernest Jones, the Diamond and Watch Specialist, has launched a new exclusive 60th Anniversary Pendant to celebrate its 60 years in business. With a total 0.60 carat, the 60th Anniversary Pendant is on offer at half price and is an amazing way for Ernest Jones to celebrate its diamond anniversary.

Featuring a dazzling 60 diamonds, one for each year that Ernest Jones has been trading, the launch of this 60th Anniversary Pendant is the cornerstone of a campaign to celebrate the first 60 years of the diamond jewellery specialist.

Jeff Jones, Brand Manager at Ernest Jones, offered his thoughts about the anniversary celebrations, “As Ernest Jones is ‘The Diamond and Watch Specialist’, and I am delighted that we are celebrating our diamond anniversary. It is right that we share this occasion with our customers who have trusted us to find them the perfect diamond over the last 60 years. To celebrate this important landmark we have selected an even finer range of diamonds for 2009 which can only be found at Ernest Jones, including our exclusive Leo Diamond.”

The 60th Anniversary Pendant is exclusive to Ernest Jones. Each of the 60 pavé cut diamonds has been hand set by skilled craftsmen in 9ct white gold. Styled to capture the magic and elegance of vintage jewellery, Ernest Jones has created a dazzling way to celebrate its diamond anniversary. It is also a fantastic opportunity for customers to buy a truly stunning piece of jewellery at a great price in these credit crunch times.

To complement the 60th Anniversary Pendant, the Ernest Jones website has also assembled a Vintage Style Collection of jewellery. Featuring 9ct white gold diamond set pendants, earrings and bangles, the glamorous exclusive Vintage Style Jewellery collection is only available at Ernest Jones.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality retail jeweller.

Founded in 1949, Ernest Jones stores have been one of the leading high street retailers of quality diamond rings, jewellery and watches in the UK for 60 years. Catering for the higher end of the middle market, Ernest Jones offers quality, service, exclusive products, designs and brands.

Via EPR Network
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