H.Samuel Has Joined The Twitterati With Its Own Twitter Page

H.Samuel the jeweller has launched its own Twitter page, joining other leading high street brands such as Tesco and Next on the popular social networking site.

H.Samuel is following a growing trend in retail for engaging directly with customers. Any retailer looking to maintain its brand presence in the future and to stay competitive will be using social networking sites such as Twitter and Facebook to engage with customers and manage brands and reputations.

The H.Samuel Twitter page is designed to inform customers about offers, promotions, new products and brands as well as keeping consumers up to date with news about competitions and charity affiliations. The messages will be a mixture of information and fun and will be aimed at consumers, journalists and anyone interested in H.Samuel and its products, promotions, offers and brands.

According to Jason Edworthy, Signet Digital Comms Manager, “We want to engage with our customers, promote our offers and build our brand and online presence with witty, fun and informative Tweets aimed directly at our customer base.”

The benefit for consumers is access to up-to-the minute information about new brands, new offers, competitions and an insight into products that they might otherwise not consider or realise that H.Samuel stock, such as gifts and collectibles. Other benefits include news on exclusive products and competitions and the possibility for customers to engage in conversations directly with the brand if they have queries.

Regardless of the topic, the company intends for each Tweet to link to a promotion, information page or product. The Tweets themselves will not all be directly sales orientated and are intended to entertain and please the customer as well as inform them.

As well as promoting products and offers, H.Samuel is hoping to increase brand awareness at a crucial time in trading for all high street retailers. It is hoped that the Twitter page will drive footfall to stores and visits to the website.

Via EPR Network
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The Body Shop Revives 80s Favourites

The Body Shop has announced it is bringing back some of its most popular products f r o m the 80s for a limited period.

The Body Shop is re-introducing classic products, now featuring new retro packaging. Old favourites such as Fuzzy Peach, the Banana collection and Ice Blue are all present, as well as a range of cleansers and moisturisers for face and body, and hair care products.

The Body Shop Revives 80s Favourites

Other original products included in the range are Dewberry Bath and Shower Gel, with a fragrance still fondly remembered by almost half of British women (44%) and now containing Community Trade aloe vera, specially selected for its ability to soothe and hydrate skin. Cucumber Cleansing Milk is also making a return, to help cleanse without drying the skin. In addition to gentle cucumber extract, the Cucumber Cleansing Milk features Community Trade organically grown soya oil.

The Body Shop customers can also have their say about which products f r o m the 80s they’d like to see make a comeback by visiting the company’s website and voting on the items they’d like back on shelves.

With its strong and unique heritage, The Body Shop was founded by Dame Anita Roddick in 1976 and has taken a place in the hearts of British women. A survey* showed that two-thirds of women fondly recall its 1980s campaigning against animal testing (63%) which today remains uncompromised, and its innovative use of natural ingredients (60%). A brand known for taking pioneering steps forward, in the 1980s its introduction of fair trade ingredients is still remembered by one-third of British women (31%).

The Body Shop has consistently developed new innovative ways of helping protect the planet through its use of packaging, with products in the originals collection now packaged in 100% PCR PET (made f r o m post-consumer recyclate).

Via EPR Network
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Cloggs.co.uk Launches One Day Website Discount Days

Cloggs.co.uk prides itself on offering in-season fashion footwear at incredibly competitive prices, which is why the company has been trading successfully online for nearly a decade. However, it also cares about its customers and has empathy with those that face financial hardship this year. As a result, it has taken the brave decision to introduce discount days on its website to ensure that those consumers who have had to tighten their belts this year can still afford the shoes and boots they want to buy as presents.

To take advantage of the one day discount days, all consumers have to do is visit the website on the right day throughout November and December. If they visit the website on a discount day they will find banners and promotional material advertising the tempting offer available. They then just have to note down the promotion code and start selecting the shoes and boots they want and proceed to the checkout. Once they get to the checkout they can then redeem the promotion code and the discount will automatically be applied to their purchase. It couldn’t be simpler.

Whether they are looking for UGG Boots like the UGG Bailey Button or the Classic Short for their wife, daughter or sister, Dr Martens Boots for their husband, son or brother, or something funky like the latest Converse Boots for nieces and nephews, purchasers just need to keep an eye on the website and use the offer when it appears.

Nick Thomas, Cloggs.co.uk Director stated: “At Cloggs we are all too aware of the financial pressures that face consumers this Christmas. Millions of people have had to deal with unfortunate events like losing their job, wage cuts or redeployment. Many of those are probably panicking that they won’t be able to afford the presents that their friends, family and loved ones really want. Recognising this, we have taken the decision to introduce one day discount days in the run up to Christmas so that buyers can grab the presents they want at hugely discounted prices.”

Despite the recession, online shopping in the UK is predicted to grow by 13.3% in 2009; accounting for 10% of the UK’s total spending. Consumers are turning to the internet more and more as they realise that branded products like footwear and electricals tend to be cheaper online. It is also far easier to spot bargains f r o m  the comfort of their home, rather than trudging f r o m shop to shop on the high street.

Via EPR Network
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