House Of Fraser Has Launched A New Area Called Testbed On Its Website

House of Fraser, the premium department store, has launched a new area called Testbed on its website to trial five new niche brands dedicated to women’s fashion.

Very by Vero Moda, Paul & Joe Sister, S e l e c t e d Femme, Almost Famous and Pink Soda are all featured in the new Testbed section of the House of Fraser site. The c o l l e c t i o n features beautiful tops and dresses to complement the premium denim department. This season’s trends highlight pastel shades, feminine looks and delicate fabrics, all of which are visible through the brands within the Testbed area.

Almost Famous is a British brand established in 2002 and based in the heart of London’s Fitzrovia. Its womenswear c o l l e c t i o n takes inspiration f r o m style icons of the past, giving the c o l l e c t i o n a vintage feel. Almost Famous offers unique wearable designs for day to evening and its signature style is eclectic with great attention to detail.

Pink Soda is a sophisticated contemporary brand for the glamorous modern woman. The c o l l e c t i o n is made up of bead embellished dresses, tops and jersey pieces which are designed to flatter. This brand offers basic essentials that can be worn as stand alone pieces or alongside its denim c o l l e c t i o n to create a unique look.

Very by Vero Moda is a premium and directional diffusion range f r o m the Vero Moda family. The trend-led very by vero moda label uses luxurious fabrics such as soft silks, lambswool and leathers with the focus on directional yet accessible fashion. It offers timeless pieces that embody sophistication combined with a nod to catwalk trends. Ultra-feminine tops are paired with clean, sleek tailoring and skinny pants are worn with cool T-shirts.

Launched in 2006, Paul & Joe’s Sister is the chic younger diffusion line of Paul & Joe. Named after creator Sophie Albou’s two sons, this label embodies her own style; quirky and bubbly with retro characteristics, using strong kitsch prints to depict her own love of travel. The range includes beautiful flamboyantly printed tunics and silk shirt dresses, cute embellished tops and luxurious knitwear.

Via EPR Network
More Retail press releases

House of Fraser Introduces Kenneth Cole New York Women’s Footwear Collection

House of Fraser in-store and online has launched the new women’s footwear range from Kenneth Cole New York, in addition to the menswear and womenswear lines. The full Kenneth Cole New York assortment now available at House of Fraser includes women’s footwear, handbags, and jewellery and men’s tailored clothing, outerwear, bags, luggage, small leather goods, belts and jewellery,

The Kenneth Cole New York shoe collection boasts an exclusive patented cushioning system, called 925 Technology, which offers comfort and style for women who love fashion.

Kenneth Cole New York has introduced 925 Technology into the entire women’s footwear collection – from pointy toe flats and motorcycle boots to strappy stilettos and evening heeled styles.

Women will no longer need two different pairs of shoes to address the need for comfortable ‘wear to work’ styles and ‘wear in the office’ heels. Kenneth Cole shoes can be worn from day to evening without having to worry about soles of the feet getting sore. It’s truly the movement to support movement and, in turn, the effort to save the soles of shoe lovers across the world.

Each 925 Technology foot bed has two layers of PORON(R) foam: one is a shock absorber; the other is memory foam that moulds to the shape of the foot, becoming even more comfortable with each step. A unique flaxseed pillow is embedded in the arch cradles of the shoes, which supports the foot, while a soft rubber sole enhances flexibility. The shoes are finely constructed with supple sheepskin lining that allows feet to breathe a welcome sigh of relief. In addition to this, all high heel styles have an impact resistant nylon heel lift – ideal for running through the streets or rushing from meeting to meeting.

Via EPR Network
More Retail press releases

 

Spa Covers by The Spa Bra

The Spa Bra is not the top half of an itsy-bitsy teenie-weenie yellow polka dot bikini. Nor is it the latest fashion craze for lounging around the spa. In fact, it’s not an apparel item at all. But brace yourself, because it just might be the next big thing to sweep through your neighborhood.

Spa Covers by The Spa Bra

The concept of The Spa Bra™ was conceived as Arizona native Mary James started to see the damage that her own hard spa cover was sustaining under the blazing Arizona sun. With her spa strategically placed in the center of her well manicured yard among flowers and plush landscaping, she worried that her spa would become an eyesore in the midst of the serene atmosphere she had worked so hard to create.

Necessity is truly the Mother of Invention and The Spa Bra™ became a reality. Ms. James realized that spa owners around the world have a similar need to protect their spa investment by protecting their expensive hard spa cover from the damage by the sun, wind, rain, ice and various environmental elements.

The Spa Bra™, ecommerce (www.thespabra.com) grand opening was launched in 2008 and is being featured in several spa stores in the Valley. New products have been introduced, including The Spa Bra™, The Spa Bra™ With a Lift, The Spa Bra™ Hard Vinyl Support Cover, The Bar-B-Bra Grill Cover and The Spa Bra™ First Edition.

The Spa Bra™ is made of waterproof, sun resistant outdoor material and hugs the hard spa cover to protect it and increases its longevity. Even if a cover is already damaged, The Spa Bra™ restores its appearance and defers the necessity of replacing another expensive hard cover. New cover owners love knowing that their expensive hard covers are being protected for years. The Spa Bra™ can be used for spa covers of many geometric sizes, shapes or forms and is available in a wide variety of patterns and solid colors.

The Spa Bra™ First Edition is being acknowledged by Arizona winter visitors as a product that will allow them to close up their spas and not have to worry about the intense Arizona sun damaging their spa covers while they are away during the summer months. The Spa Bra™ First Edition has a heavy duty cinch around the base of the cover to prevent it from blowing away during the Arizona Monsoon season.

The newest product from The Spa Bra™ to be introduced is The Bar-B Bra or Grill Covers in Arizona, by The Spa Bra™, that is designed to protect your grill. The Spa Bra’s, Bar-B-Bra will withstand the test of wind and weather but will also provide a beautiful accent to your outdoor decor. Unlike the thin, black plastic grill cover that becomes destroyed in the wind, the Bar-B-Bra is constructed with a heavy duty cinch at the bottom which will prevent your cover from flying away.

Via EPR Network
More Retail press releases