UK POS Kick Starts 2010 World Cup Promotion With POS Kit

Leading manufacturer and supplier of point-of-sale products is offering retailers a 2010 World Cup Point of Sale kit.

UK POS Kick Starts 2010 World Cup Promotion With POS Kit

With the 2010 World Cup only a few of weeks away UK Point of Sale Group Ltd (UK POS) is launching a 2010 World Cup POS kit to help retailers maximise their World Cup promotions this summer. The promotional kit, which includes such things as snap frames, will be offered at a special rate of £225 as a further incentive to encourage retailers to maximise sales during this event period.

The 2010 World Cup, which takes place between 11th June and 11th July, is predicated to give the UK’s economy a much needed boost this summer. According to a South African online news source, Daily News: “the British Retail Consortium estimates that the 2006 World Cup generated £1.25bn in retail sales and anticipates similar for 2010, with more if England progress further.”

Sales and Marketing Director of UK POS, Debra Jamieson said:“The World Cup POS kit has been devised with independent retailers in mind. It is designed to optimise World Cup promotions in a cost effective way, but without compromising on the overall quality of the materials provided. We are advising our customers to make the most out of the World Cup by preparing for it in advance and even dedicating a space in-store for all related sales promotions.”

“The level of sales we expect will be in comparison to other seasonal events such as Christmas and Easter. The fact it only comes around every four years makes it even more important, so we expect that both consumers and retailers will be making the most of it.”

The pack includes:
• A1 Pavement Signs
• Two A1 Snap Frames
• 10 A4 Snap Frames
• 100 Shelf Talkers
• 100 Wobbler Arms
• 100 Suspended Ceiling Hangers
• 100 Extending Wire for ceiling posters

The promotion kit includes some of UK POS’ leading products to maximise the use of space both inside and front of store. The kit provides retailers with the essential tools to fulfil all their PoS requirements and help guide customers through the store.

Via EPR Network
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Animal Online Store Launches New Wetsuit Range

Animal, the freesports apparel brand is proud to announce that their first ever wetsuit range has been launched on their online store.

Animal Online Store Launches New Wetsuit Range

The Animal Wetsuit division is a new partnership formed with an external research and development team bringing together a wealth of experience, technical knowhow and manufacturing resources. This, when fused together with Animal’s in-house design team has produced an exciting dynamic “newcomer” to the core surf market to create a variety of wetsuits to suit every condition, rider and level of ability. Technically, Animal wetsuits are up with the best of the market and utilise high tech neoprene materials and the latest construction methods.

Tim Metcalfe, Project Manager, commented: “As a newcomer into a technically led market, we knew we had to set our sights really high. Our aim was to develop a range of suits for the core British surfer, surfing British conditions and that meant using seriously good materials. We’re fortunate to be working with one of the world’s leading wetsuit manufacturers, which has given us access to the very latest in wetsuit construction and material technology.”

The online Animal Outlet continues to have exclusive opportunities with up to 50% off prices for its shoppers as well as free delivery with all purchases, including orders for Animal clothing, free returns on all orders and a safe, secure shopping online experience.

Via EPR Network
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House Of Fraser Adds The Exclusive Label Lab Brand To Its Young Brand Portfolio

Label Lab has become the latest hot new brand from House of Fraser. It launched Spring/Summer 2010, and it is the newest addition to the House of Fraser young brand portfolio.

The Label Lab look has an eclectic, rock chick vibe. It draws inspiration from vintage designs and the rock music scene, with a true London feel. Label Lab womenswear has created an individual style that has an edgy wearability to it.

The overall look is both distinctive and highly fashionable, it is both glam and casual, and it’s perfect for those looking for a more exciting and individual style.

The Label Lab collection will appeal to those looking to unleash their inner rock chick, as well as those who have a passion for vintage fashion. Pretty meets grunge in lace and sequin detailing paired with khaki shades. Motif tees add a quirky feel, and look great with Label Lab’s denim range.

The range comprises stunning separates created in sumptuous fabrics. Light cotton dresses sit beautifully alongside lace crop tops and billowing silk shirts. Whilst high-sheen harem pants get an androgynous makeover when paired with the tuxedo jacket or leather jacket. A high fashion denim range consisting of various washes and stages of distress, gives the wearer more options from their wardrobe, and the sequin encrusted hooded jacket and fringing detail tanks add a fashion forward point of difference.

Via EPR Network
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Cloggs Put Fitflops On Trial In The Bullring

Cloggs.co.uk is giving sceptics in Birmingham (UK) the chance to put the thigh toning sandals Fitflops to the test. On 7th May the Bullring based shoe retailer Cloggs.co.uk will be giving everyone the chance to try the so-called ‘shoes with the gym built in’.

At the event, Cloggs.co.uk will be demonstrating how Fitflops use biomechanical engineering to help wearers improve their posture and burn more calories than they would through walking normally. The sandals have specially designed soles that destabilise the feet, making the muscles in the lower body work harder when the wearer is walking around.

Fitflops have been available since 2007, and when they first came out the huge demand for the shoes saw them sell out all over the world. Cloggs.co.uk director, Nick Thomas, believes that even more people are likely to be wearing them this summer.

“Fitflops have universal appeal because of the way they combine comfort, style and fitness, things which people of all ages are looking for in a summer shoe.

“This year we have bought as much stock as we possibly can because as soon as spring arrives Fitflops always start selling really quickly.

Via EPR Network
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Debenhams Reports Sales Of False Lashes Soar As Ladies Up North Wear Three At A Time

Debenhams has reported seeing sales of false eyelashes increase by over 1000% during the last year, as women in parts of the UK wear three pairs of lashes at a time.

Sales staff discovered the trend after emergency stocks of Eylure and other popular brands repeatedly had to be sent to stores in regions such as Newcastle, Manchester and Liverpool. Surges in sales were particularly apparent during the run up to the weekend, as the glamorous ladies of the north go all-out in their preparations for a night out on the town.

Sarah Meadows, Cosmetics Buyer at Debenhams, said, “We have had to send emergency stocks of our false lash ranges to certain stores around the country to cope with the Friday and Saturday night demand.

“It was only when sales staff reported that young women in Newcastle, Liverpool and Manchester were wearing the glue-on strip eyelashes three pairs at a time that we discovered the trend.

“With celebrities such as Jordan and The Saturdays papped with glamorous, cheek-sweeping lashes, falsies have become an essential part of a night out and it seems one pair is just not enough.

“False lashes have proved such a success that we’re continually extending the range. Our customers are demanding longer and thicker styles so feather effect, diamante tipped and babydoll styles are all coming soon.”

Sarah concluded, “It seems batting bigger eyes is most definitely better but to achieve the doe-eyed ‘bambi’ look, rather than out-of-control spider legs, make sure they are secure all night”.

Via EPR Network
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