Topshop Make Up Is Here

On Wednesday 5th May Topshop launched its first very own make-up range; containing all the must have make up essentials for SS10.

Topshop Make Up Is Here

The full collection comes in two parts and will be refreshed twice a season; a Core Collection of first class beauty essentials as well as a capsule Trend Collection of directional hues, both embody the bold and innovative essence of Topshop.

With its first make up range, Topshop has ensured its cosmetics encapsulate the Topshop spirit, by formulating it with a mixture of directional colours and seasonal collections. Inspired by a World Tour, Topshop have injected their knowledge of trends, colours and textures to create an original fresh approach to make up.

Topshop has teamed up with top make-up artist Hannah Murray; renowned for her work on the catwalks in some of London’s most influential fashion houses to help launch the new range. The two last collaborated when Murray worked on the AW10 Unique show, hosted by Topshop at London Fashion Week in February 2010.

To celebrate the May launch, Topshop is partnering with TAAZ.com, to launch its new Online Makeover tool. The tool will allow customers to digitally ‘try on’ a variety of preloaded photos – or upload their own photos – to see what product best suits them for the complete Topshop makeover.

Via EPR Network
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Debenhams Exposes The Cougar Effect Driving Sexy Lingerie Sales

Debenhams, leading lingerie retailer, is reporting sales of sultry lingerie among women of a ‘certain age’ are booming thanks to the glamorous 40-somethings of Sex and the City 2 and Cougar Town.

The hit TV show, and forthcoming movie, showing the bedroom antics of women in their 40’s and 50’s and their much younger partners, is being credited by Debenhams with the rise in demand from women of the same age.

A nationwide analysis of the most popular lingerie styles from October 2009 to April 2010, by the high street store, revealed that empowered 40 plus women have given the more seductive side of the lingerie industry a big boost.

These women are rediscovering their figures, often after having children or getting divorced, and are enjoying the confidence boost that a great fitting bra can give.

Previously the peak purchasers of cleavage enhancing bras, basques, thongs, stockings and suspenders, have been women in their early 20s. However, the survey showed that women aged 40 plus are spending more time and money in the lingerie department.

Head Lingerie Buyer for Debenhams, Annette Warburton said: “It’s important that women at any age feel fantastic in their underwear.

“Over the last six months, our lingerie fitters have reported a sharp rise in the number of women in their 40’s and 50’s booking consultations to overhaul their lingerie wardrobes.

“We currently bra fit over 250,000 women a year and the 40 plus age group is now our fastest growing market.

Via EPR Network
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Burton Announces Partnership With Lambretta

Burton has announced the arrival of three new designs of Lambretta suits, available in store and online from the beginning of May 2010.

Burton Announces Partnership With Lambretta

With their clean lines and narrow lapels that are reminiscent of the 60s, the new suits from Lambretta encourage Burton customers to unleash their inner mod. As well as these suits, Burton’s main line fashion has a heavy mod influence with sharp grey suiting, check shirts, thin blade ties and a cropped pea coat that create a clean and masculine look.

James Ronald, buyer at Burton, commented: “Getting Lambretta product into Burton is really exciting for us. The current range went out only a few weeks ago, and the reception was fantastic.”

“Like Burton, Lambretta has a lot of history, with a focus on heritage but with a fashion attitude. The formal Burton customer looks for fashionability and quality when buying a suit and shirt. Lambretta’s sharp slim cuts and emphasis on high trend fabrics work perfectly for our customers. We see this as the start of a long relationship, with Autumn/Winter styles from Lambretta touching down in September,” he concluded.

Lambretta is an iconic brand with a heritage that dates back to the 60’s and the original Modmobile: the Lambretta scooter.

The first 50 customers buying one of these slick new suits will get a free Lambretta shirt to complete their look, worth £35, exclusively available with Lambretta suit purchases online at burton.co.uk.

Via EPR Network
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