Debenhams Reveals The World’s Most Unlikely Fashion Icon

Debenhams has revealed the world’s most unlikely fashion icon, as the grumpy and notoriously badly dressed hill walker Alfred Wainwright becomes the driving force behind a new dress code appearing on British streets.

Alfred Wainwright’s famous Lake District guides appears to have inspired so many to follow in his footsteps that niche, all-weather clothing styles have made the giant leap from crag edge to the catwalk, according to fashion store Debenhams.

Demand for hiking style jackets, trousers, t-shirts, socks, rucksacks and boots has soared over the last two years following a series of television and radio programmes about Wainwright and his life.

Debenhams Director of Menswear Buying, Paul Baldwin, commented: “We’re calling it ‘Wainwright Chic’. Men and women have fallen in love with the rugged outdoor image the hill climbing clothing style portrays, and want to wear it every day.

“At one time, these specialist clothes would have been bought only by long distance hill walkers and mountaineers.

“Now, however, you’re more likely to see them worn on the streets of Kensington and Chelsea than Scafell or Grisedale Pike”.

The greatest irony is that Wainwright himself had a somewhat eclectic taste in men’s clothing. Many of his epic walks were conducted in an ancient flat cap and a battered, belted coat worn over a frumpy Fair Isle jumper which had seen better days. Badly fitting trousers held up by style-less braces were tucked into thick, grey woollen socks, which he allowed to accumulate in a haphazard manner, around the tops of crude but functional boots.

Via EPR Network
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Break-Through Womenswear Brand Missguided.co.uk Nominated In National Magazine Company Awards

Just 15 months since launch, independent online women’s clothing retailer Missguided.co.uk has been nominated in three separate categories of Reveal’s inaugural Click To Buy awards. Part of the National Magazine Company’s annual 30 Days of Fashion & Beauty campaign, the awards celebrate the best in British web-based fashion and beauty shopping, with nominations comprising largely of the online offerings from the major high street retailers.

Missguided.co.uk is nominated in the key ‘Brilliant Bargains’, ‘Hassle Free Service’ and ‘One-stop-shop for Fashion’ categories, testament to the brand’s recognition within consumer media and rapid expansion since launch; likewise, to the ongoing consumer appetite for fast fashion.

Established in April 2009, Missguided.co.uk is dedicated to making the latest catwalk and celebrity trend-inspired fashion including Maxi dresses and accessories available at affordable prices. With a tightly edited collection that is updated on a daily basis such crop tops and a growing legion of celebrity fans, Missguided.co.uk is already well-known destination on the fashion map and with the appointment of Marketing Director Leon Quinn and a £1 million marketing investment, 2010-11 will mark a further era of growth for the brand.

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Huge Range of Bargains are Available Through DiscountVouchers Website on Ferry Journeys, DIY Gear and Summer Clothes

The popular retail discount codes website has just announced a whole range of brand new discounts and vouchers that can be enjoyed in more than 300 stores in the UK. A range of deals are on offer and they vary from DIY gear through to summer clothing.

Families looking to revamp their home can use the Homebase discount codes. The discounts available on home DIY gear are a great way to save money this summer and customers can enjoy up to 50% off some goods in the stores.

People looking to enjoy a trip off the mainland may want to take full advantage of the buy one get one free for foot passengers on the ferry rides running to the Isle of Wight from Lymington, Fishbourne and Yarmouth. Wightlink discount codes are easy to find on the DiscountVouchers website.

Boden are offering a range of deals on clothing for both men and women and these deals look set to be some of the most popular on the entire website. Silk dresses as well as comfortable men’s trousers can be had at great prices with the use of the discounts and deals on offer.

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Vankle.com Announces 100,000th Customer on Eve of its 2-Year Anniversary

Vankle.com, one of the world’s fastest-growing online wholesale malls targeting online retailers, signed on its 100,000th customer this week as it continued its upward momentum, with average monthly growth at more than 500 percent. Sales at Vankle hit new highs in June and July thanks to the demand for merchandise related to the 2010 World Cup soccer tournament. To celebrate its success, the company awarded Apple iPads to its three most loyal customers, and sent polo shirts to the lucky first 100 customers on July 8.

“The world is flat, and Vankle makes it even flatter, selling to customers online in more than 200 countries,” said Jerry Fan, CEO of Vankle. “The reason Vankle has grown so quickly in so little time, in spite of the global financial crisis, is the uniqueness of our business model. As a wholesale mall, we simplify the supply-chain process, acting almost like an Amazon for smaller retailers. China is the main factory for our products – more than 50,000 of them! – and we offer retailers a convenient, one-stop shop to procure and dropship high-quality, in-demand products quickly and easily. We guarantee the quality of these products and offer true customer care, differentiating Vankle from other dropbox companies.”

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