Just 15 months since launch, independent online women’s clothing retailer Missguided.co.uk has been nominated in three separate categories of Reveal’s inaugural Click To Buy awards. Part of the National Magazine Company’s annual 30 Days of Fashion & Beauty campaign, the awards celebrate the best in British web-based fashion and beauty shopping, with nominations comprising largely of the online offerings from the major high street retailers.
Missguided.co.uk is nominated in the key ‘Brilliant Bargains’, ‘Hassle Free Service’ and ‘One-stop-shop for Fashion’ categories, testament to the brand’s recognition within consumer media and rapid expansion since launch; likewise, to the ongoing consumer appetite for fast fashion.
Established in April 2009, Missguided.co.uk is dedicated to making the latest catwalk and celebrity trend-inspired fashion including Maxi dresses and accessories available at affordable prices. With a tightly edited collection that is updated on a daily basis such crop tops and a growing legion of celebrity fans, Missguided.co.uk is already well-known destination on the fashion map and with the appointment of Marketing Director Leon Quinn and a £1 million marketing investment, 2010-11 will mark a further era of growth for the brand.