Online Dog Food Sales Growing Steadily

The number of people looking to buy their dog food from online shopping sites is growing steadily and has been unaffected by the recession.

That’s according to Swell Pets, one of the UK’s fastest growing online pet retailers.

The Hyde-based firm has examined national and international Internet search data which shows that searches for dog food have been rising steadily since 2004, even during the recession.

According to Swell Pets spokesman Antony Steadman, the company has seen huge growth in sales of dog food from its website www.swellpets.co.uk with very high levels of repeat custom.

He said: “The growth of the online dog food market made 2010 our best year to date. We saw a significant increase in sales of dog food over the past year, with thousands of customers choosing to save money by buying their dog food online, rather than from their supermarket or pet shop.

“The ability to get well-known premium dog food brands such as Arden Grange dog foodand IAMS Dog Food at low prices, along with free next day delivery for many orders, means that online retailers, such as Swell Pets, are persuading more and more people to switch to buying dog food online.”

Via EPR Network
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FotoLum Provides Glowing Materials For Luminocity’s Ground-Breaking Atlanta “Hinterland” Performance

Atlanta’s Woodruff Park ignited with an amazing display of light, dance and unique creativity Saturday night, November 27th as Luminocity and gloATL presented a performance unlike any ever seen downtown.

Costumed dancers, athletes and performers amazed the crowd with dramatic routines, interwoven with spectacular lighting effects.

Contributing to the display, Fotolum, a locally based leader in photo luminescent “glow-in-the-dark” products, donated materials for four key characters. They were the “GloBug” drummers featured prominently on the tall parade float and also drumming enthusiastically in the street.

At the core of the actors’ glowing costumes lies a story that began after the events of 9.11. Tim LeMaster is Fotolum’s innovation leader. Upon hearing that many lives were saved by rudimentary photo luminescent markings in the stairwells of the twin towers, he set out to refine the “glow-in-the-dark” capabilities of photo luminescent materials.

The process LeMaster refined over the following eight years resulted in the highest quality photo luminescent performance metrics to date. The Hinterland drummer’s costumes’ vinyl components glow brighter and longer than anything available in the market.

The inspiration for the costumes was a nightclub jacket that was created by Lori Wood, the wife of Fotolum’s marketing director, Brian Wood. The flamboyant creation captured the attention of many entertainers world-wide but remains a one-of-a-kind and not for sale.

Tim LeMaster, not satisfied with creating just the best and the brightest photo luminescent products recently went a step further and engineered a Phthalates-free version. Phthalates are used to soften vinyl but have been connected in some studies to health problems in children. LeMaster’s formula removes those dangers without compromising the intensity or duration of the vinyl glow.

The photo luminescent vinyl recharges over and over from any natural or artificial light source without losing any illumination performance.

Via EPR Network
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