Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts.
The award-winning “Love Story”…
Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns.
In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL…
Online retail voucher codes specialist DiscountVouchers.co.uk this week reports a huge leap in demand for its fashion and cosmetics deals since the turn of the year. The website - which offers consumers savings at over 800 leading retailers and suppliers, has seen demand for cosmetics and clothing codes rise by 36% and 26% respectively since…