Independent retailers are finding themselves rubbing shoulders with the big chains selling women’s, unisex, children’s and men’s watches as Robin Kamal, Co-Founder of WatchHub.co.uk, has noticed. “Thanks to the lower costs of creating a good looking and easy-to-use mobile site, we have a better chance of taking on the big stores.” In a world that seems to favour the larger online retailers when making purchases by smartphone, it looks like independents have an ace up their sleeve.
Sales via mobile phones and tablet computers have sky-rocketed in last two years. A report by IMRG (Interactive Media in Retail Group) Capgemini in June this year stated that purchases via tablets and smartphones had shot up by 356% over a 12 month period. The IMRG has also published that the estimated value of the UK online retail market in 2012 will be £77bn, of which 20% will be online sales. This is an ever-growing area for retailers to explore, and up until now it’s been a provision for larger companies.
Previously, the building of sites devoted to mobile sales has been incredibly expensive. Today, there are web marketing companies producing lower cost services, creating an opportunity for independents to get involved. Robin added, “we’ve been able to create a mobile site that has a coordinating look to our regular site. This is perfect for keeping our customer’s trust. They feel confident this is still WatchHub, but just a more convenient way to buy men’s watches, or whatever watch it is they’re looking to buy.”