Are Affordable watches from China Any Good? Yes, And Here’s Why

NEW YORK, 2022-Apr-01 — /EPR Network/ — There are many, many watches around that, besides having a smooth design, also carry a high, high price tag. As a consequence, people are wary. Are all great-looking watches so pricey? Well, no. The great-looking, affordable watches from China are definitely not as pricey but just as stylish.

In fact, if you are looking to add one or several great-looking affordable watches from China to your collection, then look no further than Megalith. Our curated selection of only the most stylish yet, affordable timepieces is ideal for the fashion-savvy young man of today.

Rest assured that there are a lot of stylish watches out there, and you don’t have to go broke in order to get one. However, you might ask yourself: are affordable watches from China really any good? Well, yes, and allow us to tell you why:

The Switzerland-China Watch Connection
Unbeknown to most, the cheap labor costs China is known for can make for some pretty awesome watches. See, it’s an open secret that most of the Swiss watchmakers get some key parts from Asia, mostly China, for cost-efficiency.

However, the fact that they do so does not prevent them from slapping the ‘Swiss-made’ label into the finished product. Why? Simply because a Swiss law mandates that industrial products, which watches are, need to be 60% Swiss.

To be more specific, 60% of the total cost and assembly of them need to happen within Switzerland. That means that manufacturers can get some parts from elsewhere and assemble them in-house just fine. Said law, however, is not all-encompassing and leaves plenty of room to wiggle.

For example, some manufacturers do outsource as much of the manufacturing process as they can to China when demand is high. They need only to fulfill the key in-house requirement for the final assembly, and they will still retain the right to say the product is ‘Swiss-made.’

On the Chinese side of the question, however, things are more interesting. Since brands regularly outsource to China and outsource larger and larger amounts of work pretty often, Chinese watchmakers are learning.

Just like with electronics, Chinese watches have, over time, been getting better and better. This is how the industry got quality, stylish and affordable watches from China.

Affordable watches from China
Let’s say that you are a young man who is very fashion conscious. You know that clothes do not make the man, but they can surely make the man stand out. There are few things that can make a great first impression or command respect from onlookers than dressing fine.

One problem, though: dressing fine does cost a bit, and if you are just starting out in the real world, chances are, you can’t afford it yet. Or can you? At least when it comes to watches, you need not break the bank in order to add something stylish to your outfit.

A well-dressed man is a man that commands respect from those around him; people tend to take them more seriously. That is something you can use for when you are just starting out.

Traditionally, high-end watches were the go-to for young men wanting to look great. However, their soaring prices might have you putting off buying one until much later in life. Luckily there’s an extensive selection of affordable watches from China that are just as stylish.

The fact is that Swiss watchmakers have been gradually outsourcing for decades to Chinese factories. So, Chinese factories now know how to make watches just stylish and, conveniently, less pricey.

While they might lack the precious stones and rare metals that make high-end watches fetch obscene prices, they make for it in style.

As such, no matter which kind of outfit you are choosing for the day, there’s more than one nice-looking Chinese timepiece to go with it. And, again, you won’t even remotely have to go broke to purchase several of them for each occasion.

The Made in China Label
In the west particularly, there has been a stigma written largely around the made-in-China label. Namely, that its synonym of shoddy quality. Not without its reasons, Asia and China specifically used to have a bad reputation for counterfeiting.

Often, the western market would flood with large quantities of goods that were suspiciously cheap. The reason for that was that their quality was questionable at best. Among those goods were, yes, watches. By the later 20th century, however, that began to change.

Due to the sweeping economic reforms taking place around the country, China gave its first step into becoming the manufacturing center of the world. In hindsight, it might seem like an obvious thing to happen but not so much at the time.

It was a bold gamble that paid off, and it took the untold amounts of sweat and hard work of millions upon millions. Fast forward to today, and you will be hard-pressed to find one item, either mechanical or electronic, that does not feature some parts made in China.

Seriously, do a little digging around your favorite brands, and it’s bound to turn up that at least two of their suppliers are from China. And, yes, that does include watchmaking brands. Famous Swiss watchmaking brands are also in on it. Their participation also plays a large role in making affordable watches from China possible.

Swiss Watchmaking Before and After
The Swiss watchmaker industry has long been pretty much a national source of pride. Exactly around 481 years long tradition at this time and a source of pride probably for that much longer as well.

When the industry began, and for most of its existence, it was a craftmanship-based occupation. Meaning the craft master built himself the parts that went into the watch. They would occasionally take in apprentices and teach them the ropes to have them become assistants.

Such it happens with all craftmanship-based industry around the time; it was an in-house national industry pretty much completely. A Swiss watchmaker made the parts and assembled the watch, which they could later commercialize.

The fact of the matter is that producing a single timepiece was a very labor-intensive, time-consuming, and demanding job, as well. That remained the case until the industrial revolution introduced machinery into the mix.

Factories could help mass produce timepieces on the scale at previously unimaginable speed. Of course, it came with a trade-off. Not all workers would develop a Swiss watchmaker level of skill. Nor did they need to since machinery produced functional, good enough watch parts easily.

As watches became more common, enthusiasts were no longer content with just any run-of-the-mill watch. They wanted something unique, and thus, the luxury watch industry came to be.

The reasoning behind it was simple: use the best available materials and craftsmanship to create distinctive and pricier timepieces. For that, they needed rarer materials which, thanks to the soaring international trading of the 20th century, they could get easily.

This was the start of globalization and, in a way, the birth of the industry that is the affordable watches from China.

How Swiss Watches Paved the Way for Affordable watches from China
The opening of the Chinese economy was a success because of something called the cost of labor. See, developed countries have a higher standard of living, which means, among other things, that things like utilities and basic services tend to be pricier. That it’s the cost of living and in order for a worker to keep up with it salaries need be higher.

That it’s not an issue for developing countries which China pretty much was back in 1989. Basic services in China could not be as pricier as, say, the United States. The economy was not there yet. What China had in spades was a massive pool of working-age population that, again, did not need yet to command high wages.

That means that Chinese labor was far cheaper than most western labor. Thus, it was a no-brainer decision for brands to take advantage of the opening of the Chinese economy. Setting up shop in China for manufacturing or relying on Chinese factories to source from fast became the norm.

It ultimately meant a welcomed cost reduction for businesses. Something which in an ever-expanding global economy it’s something all brands aspire to. Even Swiss watchmaking brands.

See, ‘Swiss watches’ have long been the gold standard in quality for the watchmaking industry. But what makes a watch Swiss? More specifically, how much of it need to actually come from Switzerland?

According to an ordinance by Switzerland’s Federal Council dated 29 December, 1971 they needed to be 60% Swiss. To expound: for industrial goods, 60% of the manufacturing costs and important manufacturing steps must happen inside Switzerland. That was the minimum requirement for a watch, which is an industrial product, to be ‘Swiss-made.’ This ordinance, however, it’s a bit lax.

Swiss Watches (partially) Made in China
The fact of the matter is that the demands of the 60% ordinance no longer required all parts to be Swiss produced. That, realistically speaking, would be impossible for most brands and cost-prohibitive for even the biggest brands. Thus, it gives leeway to manufacturers to source some key parts from elsewhere.

One of the favorite parts of the world for Swiss manufacturers to source from just so happens to be, you guessed it, China. Since the 1970s, the Swiss watchmaking industry’s biggest open secret has been its sourcing of parts from Asia.

Cases, crowns, hands, dials, and even watchbands and covering glass. Swiss watchmakers can legally get those parts from China and elsewhere in Asia. Given that they still take care of providing the watch movements and assembling in-house, they can still pretty much call the final product ‘Swiss-made.’

Although a few lawmakers and even fewer watchmakers call into question the alleged loopholes of the law, the industry is not stopping. Watchmakers from the top brands still source key parts of their product from the outside.

Competitive Swiss watchmaking brands take it one step further. In order to remain competitive as a budget brand, they seek to source and outsource to and from China as much as possible.

From getting most finished part from there and/or getting components of important parts to Switzerland to later assemble there. This kind of complex manufacturing schedule it’s what allows Swiss budget brands to remain in business without dropping the ‘Swiss-made’ label.

Finally, at times of high demand, some big brands pretty much outsource most of the manufacturing work to Chinese factories. Those Chinese factories have been getting better and better at it due to the vast amount of work said Swiss brands heap upon them.

What The Future Holds for The Swiss and Chinese Watchmaking Industries
An interesting situation unfolded in 2020. Due to the restrictive measures required in Switzerland due to the COVID-19 pandemic, lots of Swiss manufacturers stopped or deescalated operations. But that was not the case in China.

Several factories remained open by adopting protective sanitary measures, and the Swiss brands took notice of it in two ways. First, they either outsourced, increased manufacturing to China, and/or shifted to opening more stores in mainland China.

The second represents an interesting choice. See, Chinese consumers love to do purchase tourism. They go abroad and buy non-essential things like watches. However, most of the global tourism saw a downturn during 2020. Chinese buyers, a significant source of revenue for said brands, were not able to buy from them. As such, they opened stores in mainland China to make it easy for them to buy.

Both actions were favorable for the affordable watches from China part of the industry:

  1. They had access to the latest models.
  2. An ever-growing digital economy allowed them to sell their affordable brands at home and abroad to the enthusiast that wanted in on the fashion but were conscious about their wallets.

In short, despite the obstacles, the watchmaking industry remains in business, and the stylish, affordable watches from China are just getting started.

Megalith Watches
Speaking of affordable watches from China, there are few brands that can do better for you than Megalith.

As a brand, we proudly focus on providing for the young man of today that is just making his way into the world. We know just how difficult it is to make an impression these days, but we are sure that looking fine it’s a big step to it.

Since most starting young men tend to lack the funds to match their lofty ambitions, we proudly put forward for them stylish yet, affordable watches. We showcase the kind of curated selection of affordable watches from China that, no matter your style, has something for you.

All of our watches come with a warranty, and our expansive selection allows us to humbly call ourselves ‘the mature men’s first watch.’

Suppose you are a man of today looking to turn heads with your style without breaking the bank; Megalith, it’s here for you. You can swing by our shop to see which of our watches will compliment your style. https://www.megalithwatch.com/

Media contact:
pinawyj@gmail.com

SOURCE: EPR Network

Megalith’s signature 8212 Quartz Men’s Watch oozes with elegance and functionality

NEW YORK, 2022-Mar-17 — /EPR RETAIL NEWS/ — Among all of our carefully curated selection of timepieces we proudly showcase to offer you the cream of the crop among masculine, stylish watches, one definitively stands out.

Our signature 8212 quartz men watch with stainless steel band is one step ahead in both elegance and functionality from your average watch.

Aside from having its internal composition made with top-of-the-line modern watchmaking craftsmanship and featuring a quartz crystal-powered design, it packs an extra layer of masculinity in it.

Its design’s a tribute to the watches worn by fighter aces and commanders of the sky. Men of unparalleled skill for which precision was everything and the tools they needed at their disposal could not be anything but.

As such, the 8212 quartz men watch with stainless steel band offers one of the most precise, if not the most precise, time-telling display on his face. To not even begin to mention its confident, elegant design, which combines both the timeless elegance of analog timepieces of yore. On top of that, it also, of course, has all the features a jet pilot needs for and visually showcases all the imposing aesthetics those features imply.

All in all, every aforementioned feature makes up for an iconic design exuberating both style and confidence. Not for nothing, it has become a flagship, and iconic piece Megalith Watches proudly offers to our distinguished clientele.

The 8212 Quartz Men Watch with Stainless Steel Band Features
Precision is the name of the game with the 8212 models. Since its imposing design does include extra features a jet pilot is thankful for, nubile watch aficionados might be intimidated by it. Thus, in order for you to take full advantage of the possibilities this particular design affords you, let’s break down such features.

The 8212 Quartz Men Watch with Stainless Steel Band Features a Chronograph
Do not let yourself get intimidated by the name chronograph, more colloquially known as ‘stopwatch.’ It’s simply one very intuitive feature of watches that, although making it look more complex, makes its use surprisingly easier.

In simple terms, a chronograph is a type of watch with additional dials on its face used to more precisely keep track of elapsed time. It typically has two or three separate dials, one of which tracks minutes, another which tracks hour, and a third which may track seconds either continuously or in intervals.

You do this by using the chronograph’s stopwatch function, which allows the user to time intervals or measure elapsed time.

To use a chronograph, start by pressing a button to activate the timer. Then begin timing whatever it is you are trying to measure. When finished, press the button again to stop the timer. The time elapsed remains displayed on the dials.

Chronographs often see use by athletes, surgeons, and, of course, pilots and other professionals who need to keep track of time intervals. They are also a feature of scientific experiments wherein measuring time is crucial. In short, the chronograph makes for a more precise measurement of time for professionals and, thus, surely will help you to keep track of it as well.

A Dash of a Fighter Jet Dashboard in Its Design
Reminiscent of a jet dashboard, the 8212 quartz men watch with stainless steel band features a chronograph on its clockface. More commonly referred to as ‘those other three little clocks within the clock,’ a chronograph is another practical and visually appealing feature of watches with more functionalities.

Each of the extra faces is there to display a different measure of chronological timekeeping for extra precision. You will almost always find one tiny clock face to display the sixty minutes that make up an hour. They are often displayed in a wheel showing the numbers ’60’, ’20’, and ’40’ clockwise from the top in that order. In order to differentiate it from the other faces of similar size, the minutes’ clockface has concentric ripple-like circles within it.

Another one of its faces is, of course, all about charting the sixty seconds that make up a minute in order to track them. The clock face showcases the numbers ’60’, ’15’, ’30’, and ’45’ spread out clockwise from the top.

Lastly, the other face of the trio that makes up the chronograph showcases the twenty-four hours of the day. Showcasing the numbers’ 24′, ‘6’, ’12’, and ’18’ clockwise when looked from the top, the wheel instantly tells what hour of the day currently is. The design of the circle itself is rather bare, not even featuring a frame. Instead, it had one clock hand that stands out very well from the rest of the design for easy tracking.

As a stylish little nod to the aforementioned jet dashboard design theme, in the hour displaying chronograph, there’s a jetliner. The jetliner’s nose, highlighted in red, acts as the arrow pointing to what hour of the day it is.

8212 Quartz Men Watch with Stainless Steel Band Features a Tachymeter
A tachymeter is a tool used to measure the speed of an object, and it does this by measuring the time it took for said object to travel a certain distance. Said time measure can then go into use for calculating the speed of the object measured.

Tachymeters are a fairly common feature of watches; they are popular with race drives and also pilots, who use them to measure ground speeds during takeoff and landing.

The 8212 Quartz Men Watch with Stainless Steel Band’s Tachymeter
As is the case with most wristwatches featuring a tachymeter, the 8212 quartz men watch with stainless steel band’s one lays on its rim. Etched on the ‘rim’ of the lock, the circular frame in which the clock sits inside of the tachymeter is the numbers written on it. Said numbers run counter clock-wisely from 60 up to 700 with differently spaced intervals between them.

The tachymeter is just an extra scale that can help you measure both time and speed. To use it, just start the chronograph to measure the object or event you seek to measure and stop once done. The clock’s second hand will point out to both the seconds marked inside the clock and to the distance marked on the tachymeter, usually represented in miles.

Besides the obvious advantage the tachymeter affords for time measuring, it also has aesthetic value. The numbers etched around the rim of the 8212 quartz men watch with stainless steel band give it an air of complexity hard to replicate for more plain watches.

The 8212s Quartz Men Watch with Stainless Steel Band A Megalith Staple
As mentioned before, the 8212 quartz men watch with stainless steel band is one of our signature timepieces at Megalith. And just like the rest of our timepieces, we are proud of being able to offer them to the mature, up and coming man of today at an affordable price.

Regardless of the fact that our watches both look and function just like pricey high-end brands, we are able to offer them at a considerably lower rate. Our access to the most skillful watchmaker in Guangdong, the watchmaking capital of the world, makes this possible.

Through our sourcing of the very same parts high-end brands use for their timepieces at a lower cost, we can make sure you can get a watch of the same quality with less stress in your bank account.

Regardless of how much of an up and comer you are as a mature me of today, we can surely offer you a stylish timepiece at an affordable rate. Not for nothing, we like to call our timepieces ‘the mature men’s first watch.’ Feel free to shop around to find yours as well. https://megalithwatch.com/

Media contact:
pinawyj@gmail.com

The 8388M Chronograph Watch with Stainless Steel Band and Its Timeless Elegance

NEW YORK, 2022-Feb-20 — /EPR Network/ — The 8388M chronograph watch with stainless steel band’s look is one of timeless elegance. For at least five decades now, stainless steel watches managed to remain in fashion due to both durability and style.

Unlike older watches that preferred using leather bands for fastening, stainless steel bands guaranteed a more durable, more aesthetic look. Within its case, also made from stainless steel, the 8388M chronograph watch with stainless steel band features the aforementioned chronograph.

Thus, adding additional measures of time by having three little extra dials dedicated to measuring milliseconds, seconds, and minutes.

However, the one thing that strikes you about the 8388M chronograph watch with stainless steel band immediately once you glance upon its looks. With a silvery color due to the fact that its primary material is stainless steel, the piece evokes a classy appearance typical of watches of the 1970s.

The overall very stainless-steel-looking appearances of watches started prevailing in the 70s. However, we’ve been using stainless steel in watchmaking for much longer than that. How long, you ask?

Stainless Steel and Watchmaking: When Did It Happen?
Way before the appearance of the 8388M chronograph watch with stainless steel band, the watchmaking industry was comfortably riding a wave of manufacturing based on precious metals. Around the 1920s, gold and silver watches were the norm. It might sound shocking for people nowadays. After all, they are still luxury items as of today.

But back then, manufacturers did prefer to make their watches based on those metals mainly because of their high levels of malleability. As such, it was relatively easier to shape the metals into the shape of the many, many little pieces that made up their watches.

Also, the fact that they looked distinctively luxurious and fashionable couple with people at the time having relative financial abundance indeed contributed to their popularity. All of that changed with the 1929 wall street crash, which was the beginning of the financial depression, better known as the great depression.

Soon, people were very reluctant to spend on non-essential items due to widespread financial uncertainty. As such, watches made from silver and gold had to be the last thing on their mind, one can infer. As a result, manufacturers saw a dramatic downturn in demand for said watches.

However, military tension building up somewhere else in the world and protracted economic recovery in the factories meant people still needed watches. That presented a challenge. The average consumer was not willing to spend much on a watch made from precious metals. They only wanted the watch for practical purposes, its functionalities so that it could help them in their day-to-day work for a long time.

As such, they needed a watch that was relatively inexpensive and, preferably, reasonably durable or able to withstand rough treatment. Soon, they came up with an answer: using stainless steel as a base material for their watches.

Stainless Steel as A Watchmaking Material
During the 1920s, stainless was already a material used in watchmaking, albeit sparsely and only for models of specific use. Pilot, scientists, divers, and railroad workers commonly used models made from stainless steel due to their durability. However, such models were occupation-specific and often were very bulky to the point of seeming impractical to day-to-day wearing.

Watchmakers at the time also had tremendous difficulties working with steel, which was considerably less malleable than gold and silver. Manufacturing techniques at the time didn’t help either.

Thus, they simply preferred to buy the latter metals, however more expensive they were, in order to keep productions levels high. This is the reason why, behind its many advantages, the industry relegated stainless steel as a second-tier manufacturing material.

Soon, those techniques became well known even for watchmakers. As a result, both the technique and equipment to better work the material became commonplace rather quickly, as did its use in watchmaking.

Little by little, stainless steel watches ascended from almost workwear exclusive to everyday fashion. Thus, setting the stage for the production of much better-looking watches like the 8388M chronograph watch with stainless steel band.

Advantages Of Using Stainless Steel as A Material
Due to its nature, stainless steel as a particular material offers a few advantages over more common, less refined metals. Here are some of the advantages of using steel as a material in watchmaking:

  • Durability

As a material, stainless steel is notably durable and able to withstand a lot of wear and tear on its own. So, watches made from it, like the 8388M chronograph watch with stainless steel band, are pretty much able to handle rough situations well.

On top of that, the material has the advantage of being exceptionally resistant to the forces of corrosion. Unlike iron, stainless steel is much less prone to rusting after extensive contact with oxygen and moisture. In short, your 8388M chronograph watch with stainless steel band is likely to look good for a long time and under a lot of conditions.

  • Affordability

Unlike gold and silver, the former preferred metals involved in watchmaking, stainless steel is affordable, very affordable in comparison. Thus, making it a very popular choice for those budget-conscious consumers, especially if they want a watch for purely practical purposes.

However odd, it is also possible to stumble upon a timepiece majorly composed of stainless steel that’s pricier than a golden one. In that case, it is likely a luxury model, and the craftsmanship that went into making it does sometimes tally to a higher price. Still, most stainless-steel watches are not expensive at all.

  • Stylishness

One standout feature of stainless-steel timepieces it’s that they almost always do look very elegant. Aesthetic choices of the manufacturer aside, this is in grand part due to the seamlessness of the material.

There’s something definitively pleasing about the sleek, silvery, clean look timepiece like the 8388M chronograph watch with stainless steel band has. Guaranteed to bode well with both business and casual outfits.

Megalith’s Stainless Steel Watches
As the company that proudly considers itself ‘the first stylish watch of the mature man’, Megalith watches does offer a curated selection of stylish stainless steel watches.

As such, and due to our privileged location near Guangzhou, the watchmaking capital of the world, we are able to provide high-quality-tier models affordably. Rather than having men spend too much on a watch when trying to assert their style, we instead offer them the same quality at a lower cost.

If you’ve ever thought of complimenting your personal style with a great-looking watch, but the price tag stopped you cold in your tracks, fear no more.

Megalith watches offers you a reliably affordable selection of the most elegant timepieces, like the 8388M chronograph watch with stainless steel band and more, much more. Shop around and affordably find your style at Megalith. megalithwatch.com/

Media contact:
pinawyj@gmail.com

Kmart kicks off its “The Real Deal” event with big savings on watches and sunglasses

HOFFMAN ESTATES, Ill., 2016-Jul-08 — /EPR Retail News/ — Kmart, home to the iconic Bluelight Special, is launching “The Real Deal,” a new event that gives shoppers exclusive savings on famous brand merchandise both in store and online. Kicking off the new initiative is a huge BLOWOUT on watches and sunglasses, including men’s and women’s luxury and designer brands at discounts as high as up to 80 percent off original ticketed prices.

“These BLOWOUT events continue to support Kmart’s commitment to offering shoppers unique deals at WOW prices,” says Kelly Cook, chief marketing officer, Kmart. “We’re thrilled to bring the hottest brands and trendsetting styles to our members, without them having to pay full price to look amazing.”

From now through July 31, 2016, Kmart shoppers can find insane savings that include:

  • In Stores: Fashion brand bracelet, leather and sport style watches available in stores at up to 80 percent off original ticketed prices*
  • Online: Select from designer and luxury brand watches at up to 80 percent off original ticketed prices*, featuring popular silver, gold and rose gold tones, sleek and over-size watch faces, with some offering multiple band options
    • Find additional designer brand sunglasses online at up to 75 percent off original ticketed prices*, including classic, sporty and contemporary styles

The original ticketed prices for the items range from $49.00 to $999.00*. Don’t waste a minute, as supplies are limited and brands and styles vary by locations. Plus, to allow customers to buy with confidence, all watches come with the original factory warranty.

For more information on The Real Deal or to start shopping, visit http://www.kmart.com/realdeal, because when these items are gone, they’re gone, and you don’t want to miss out!

*Kmart purchased these items from a national retailer of watches and sunglasses these were the prices ticketed on the items. These may have been prices that were offered in past seasons or years or may be the manufacturer’s suggested retail price. While we believe these to be great deals, we cannot guarantee that the items were actually offered or sold for the prices shown. Excludes Casio, Armitron, Timex,Jaclyn Smith, Attention and Surface brand watches. Styles, brands and prices vary in-store and online.

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.

MEDIA CONTACTS: 
Sara Weitz
Kmart
847-286-0774
Sara.Weitz@searshc.com

Andrea Abate
Zeno Group for Kmart
312-396-9700 (5528)
Andrea.Abate@zenogroup.com

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Kmart kicks off its "The Real Deal" event with big savings on watches and sunglasses
Kmart kicks off its “The Real Deal” event with big savings on watches and sunglasses

SOURCE: Kmart

Bulgari one of the few houses today with a Manufacture that allows control over the entire creative process

PARIS, 2016-Mar-29 — /EPR Retail News/ — Since its founding in Rome in 1884, Bulgari has always known how to surprise, innovate and reinvent itself. These high standards have contributed to its ascent in watchmaking, making Bulgari one of the few houses today with a Manufacture that allows control over the entire creative process, end to end. Here’s a close-up look at Bulgari’s high-precision production mechanism.

Divided among four sites located in Switzerland’s Jura region, the Bulgari Manufacture covers all the stages in the creation of the most outstanding contemporary watches. From horological mechanisms and casings to metal watchbands and high-end dials, all watch components are produced in-house. Some 350 employees meticulously execute the design and development processes, from the initial design sketch to final quality control. Several dozen métiers are represented, spanning both traditional expertise and state-of-the-art technologies.

The Sentier facility produces and assembles the Solotempo self-winding watch, the collection of grand complications, and the Finissimo extra-thin watches. Advanced technologies and highly qualified technicians ensure flawless design of miniature functional components, demanding incredible technical dexterity.

At the Saignelégier facility, production focuses on casings and gold and steel bands for some of Bulgari’s most high-profile models. This unit brings together an array of highly-specialized métiers to ensure the various production stages, including numerical control milling machines that shape blocks of gold or steel, lubricated by oil sprays, and an imposing polishing chamber where all components are processed by hand, down to the smallest links in a watchband.

The Chaux-de-Fonds facility makes high-end dials, whose elaborate design requires a wealth of expertise, as well as extensive experience. Impeccable quality is imperative at each stage in the manufacturing process to ensure that the product complies with the highest standards of excellence.

Neuchâtel, Bulgari’s fourth production site, is the operational nerve center, where final assembly, mechanism casings and the ultimate quality controls are carried out. This is also where jewelry and watchmaking come together to finalize high jewelry watches designed in close cooperation with Bulgari Jewelry teams. For each piece, the precious components are crafted at one of two Bulgari facilities, either the Valenza Manufacture or the Haute Joaillerie workshop in Rome. Watches are made using a traditional technique called lost-wax casting. Specialized goldsmiths clean, assembly and finish all precious metal parts to give shape to bands and casings set with precious gems, following the natural movement of the wrist.

Bulgari’s watchmaking operations take advantage of natural synergies, making the Italian House a benchmark in terms of quality and precision in the demanding world of high-end watch manufacturers.

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Bulgari one of the few houses today with a Manufacture that allows control over the entire creative process

© Bulgari

WatchHub Launches New Mobile Site For Christmas

 Independent retailers are finding themselves rubbing shoulders with the big chains selling women’s, unisex, children’s and men’s watches as Robin Kamal, Co-Founder of WatchHub.co.uk, has noticed. “Thanks to the lower costs of creating a good looking and easy-to-use mobile site, we have a better chance of taking on the big stores.” In a world that seems to favour the larger online retailers when making purchases by smartphone, it looks like independents have an ace up their sleeve.

Sales via mobile phones and tablet computers have sky-rocketed in last two years. A report by IMRG (Interactive Media in Retail Group) Capgemini in June this year stated that purchases via tablets and smartphones had shot up by 356% over a 12 month period. The IMRG has also published that the estimated value of the UK online retail market in 2012 will be £77bn, of which 20% will be online sales. This is an ever-growing area for retailers to explore, and up until now it’s been a provision for larger companies.

Previously, the building of sites devoted to mobile sales has been incredibly expensive. Today, there are web marketing companies producing lower cost services, creating an opportunity for independents to get involved. Robin added, “we’ve been able to create a mobile site that has a coordinating look to our regular site. This is perfect for keeping our customer’s trust. They feel confident this is still WatchHub, but just a more convenient way to buy men’s watches, or whatever watch it is they’re looking to buy.”

Via EPR Network
More Retail press releases

Ernest Jones Launches Customer Stories Campaign

Ernest Jones, the jewellery and watch retailer, has launched an online campaign with luxury Swiss timepiece brand Gc watches to encourage customers to share stories of their greatest moments of joy and achievement.

The campaign supports the new Ernest Jones proposition of ‘Love & Life’ and continues the retailer’s commitment to celebrating those moments that matter in life. Ernest Jones ‘Love & Life’ campaign also ties in perfectly with Swiss made Gc watches’ new brand proposition – ‘Gc Smart Luxury’, an intelligent way to embody luxury.

In order to incentivise customers to share their stories, Ernest Jones has teamed up with Swiss made brand, Gc watches. Gc watches have launched a global campaign around their new ‘Smart Luxury’ brand proposition which signifies an intelligent way to embody luxury. Ernest Jones is proud to support this exclusive Gc campaign in the UK through their customer stories campaign which asks customers to share their ‘Smart Luxury’ moments of their greatest joy and achievement and will reward the teller of the best tale with a Swiss made Gc watch to remember those moments all over again. Two winners will be selected with each winner selecting a Gc watch of their choosing from the collection at Ernest Jones.

Ernest Jones customers are being directed to enter the customer stories competition from in-store marketing in the Ernest Jones stores across the UK that stock the Gc brand. Ernest Jones is also driving traffic and awareness of the campaign through tailored email communication and social media activity to engage customers as well as featuring prominently on the Ernest Jones website.

In addition the Ernest Jones customer stories campaign is being supported by leading woman’s fashion and lifestyle magazine Marie Claire and online at marieclaire.co.uk. The campaign has been featured in the December issue and is also supported by a dedicated online advertisement on marieclaire.co.uk. Marie Claire readers can access the Ernest Jones customer stories campaign from Marie Claire online and can also browse and share their favourite watches from the Gc watch collections available at Ernest Jones.

Customers are invited to visit ernestjones.co.uk/gcstories to share their moments of their greatest joy and achievement by 23:59 GMT 16 December 2011 to be in with a chance of winning one of two Gc watches. As well as submitting their stories, customers can also add photo and video content, as well as recommending watches and jewellery from the Ernest Jones catalogue to complement their stories.

After 60 years of working with many prestigious brands, Ernest Jones brings customers watch brands including, Gc, Breitling, Cartier, Omega, Rolex and Tag Heuer. Ernest Jones also has a wide selection of diamond jewellery including The Leo Diamond, Tolkowsky and Le Vian, and fashion brands including bead and charm giant Chamilia, DKNY and Ted Baker. The jeweller has also collaborated with London-based bridal wear and fashion designer Amanda Wakeley, through designs created exclusively for Ernest Jones to offer its customers luxury fashion jewellery and watches in storeand online.

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H.Samuel Launches Adidas And Lacoste Watch Brands

H.Samuel has announced the expansion of its watch collection in-store and online with the introduction of Lacoste and Adidas watches for the first time.

The Adidas collection features coloured digital watches and stone set ladies’ watches in black and white designs. Some of the Adidas styles feature gold and rose gold bracelet style straps. Within the collection there is also a selection of kids coloured strap watches.

The Lacoste range at H.Samuel includes brightly coloured designs incorporating a colour palette of green, yellow, white, pink and purple. The Goa watch designs feature round dials and neon colours and the Socoa styles have rectangular dials and leather straps of pink, green and black.

Adidas was founded in Germany back in 1948 by brothers Adolf and Rudolf Dassler. Originally famed for sports footwear, Adidas now produce bags, eyewear, clothing and watches. It’s now the largest sportswear manufacturer in Europe and second largest in the world. More recently Adidas unveiled its latest global campaign earlier this year, showcasing the brand’s presence into different sports cultures and lifestyles fusing the worlds of sport, music and fashion. Brand ambassadors captured in their authentic surroundings from football star David Beckham to pop icon Katy Perry show that when you love your game, whatever the game, you put your all into it. The new range of Adidas watches at H.Samuel features styles that are not just created for sport, but for fashion too.

French label Lacoste, was founded in 1933 by tennis player Rene’ Lacoste. The brand is known mostly for tennis shirts with a signature crocodile logo. Lacoste combines style with functionality and has launched footwear, perfume, leather goods, eyewear and Lacoste watches. The brand tends to use bold bright colours in its designs, particularly in the watch collection available at H.Samuel.

H.Samuel prides itself on working with such a variety of brands including Swarovski, Rotary, Guess and Hot Diamonds amongst the ranges of jewellery, collectibles and watches. As well as expert staff in store, H.Samuel has a watch buyer’s guide offering help and product information to customers before they purchase. The nation’s favourite jeweller understands the importance of introducing new brands, not only to stay on trend with the market but to attract potential new customers.

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OMEGA Watches to be US PGA Timekeeper

Already a sponsor of numerous golfing tournaments around the world, OMEGA Watcheshas renewed and expanded its links with the US PGA Tour.

The Swiss watches brand has signed a five year deal to be the organisation’s Official Timekeeper. The new partnership will be launched at the 2011 PGA Championship at the Atlanta Athletic Club which begins on 8 August and will run through to the PGA’s Centennial year celebrations in 2016.

The new deal will encompass two of golf’s best known events, the PGA Championship and the Ryder Cup, alongside a number of popular subsidiary contests. The commitment from the watch manufacturer includes advertising on TV broadcasts of the sport and marketing support for the PGA’s Player development efforts.

As the Official Timekeeper of The PGA of America, the company will also provide timings and other support to the Senior PGA Championship, the PGA Championship and Grand Slam of Golf, and the Official Licensee of the 2012 and 2014 Ryder Cup. The sponsor also allows the manufacturer presenting Sponsor rights at certain events and the status of Official Timekeeper of the Professional National Championship.

As well as organising prestigious golf events, the US PGA also organises representation and accreditation for the 27,000 men and women PGA professionals who work with golf clubs as golf tutors, course managers and other associated roles.

OMEGA watches also supports golf outside of the United States, serving as title sponsor of the European Masters, the Mission Hills World Cup of Golf and the OMEGA watches Dubai Desert Classic. The roster of Brand Ambassadors includes a number of current golf stars such as Sergio Garcia and Michelle Wie and one of the game’s all-time greats, Greg Norman.

With a rich history in sports timekeeping, OMEGA watches has served as Official Timekeeper at 24 Olympic Games since 1932. It has extended its agreement with the International Olympic Committee through to 2020.

OMEGA watches are available at the Watch Hut, the UK’s largest watch website, at http://www.thewatchhut.co.uk.

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Sekonda Watches Party on TV’s Popstar to Operastar

The party is nearly over for ‘Popstar to Operastar’ contestants Joe McElderry and Cheryl Baker but it never stops for Sekonda watches.

Over the past five weeks, Sekonda has showcased its colourful range of Party Time watches in its role as official show sponsor of ITV1’s singing competition.

In that time, the eight celebrity contestants have been whittled down to finalists McElderry and Baker, who will compete against each other to be crowned the winning ‘Operastar’ on Sunday’s final show.

Although the final curtain will come down on ‘Popstar to Operstar’ for another year, fans of Partytime won’t have to wait that long to see their favourite Sekonda watches return to the screen.

The new series of ‘Britain & Ireland’s Next Top Model’, which commenced on Sky Living on Monday (04 July), will feature the modelling hopefuls sporting Sekonda Partytime watches as part of one week’s challenge.

Sekonda watches’ starring role in Living’s fashion show follows last year’s photo shoot, which saw contestants wearing Casio Baby-G watches and led to show winner Joy McLaren being selected as an official brand ambassador.

Although it is not yet known whether this year’s winner will enjoy a similar deal modelling Sekonda Partytime watches, the brand itself is sure to benefit from another turn in the TV spotlight.

Each Partytime watch boasts a bold, single colour strap with a glittering stone-set bezel, providing a colour for every party any time of the year.

With Christmas approaching, it’s likely that Sekonda will continue its sponsorship of ITV shows over the festive period following annual slots in 2009 and 2010, which won the watch brand even more fans in the run-up to Christmas.

A wide range of Sekonda watches, including the Partytime range, can be viewed at the Watch Hut, the UK’s largest watches website.

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H. Samuel Announces Launch Of The Entire UK GUESS Watch Collection Online

H. Samuel, the UK’s favourite high street jeweller, is now offering the entire UK GUESS watch collection online. This is the first time that the complete UK GUESS range has been made available online at H. Samuel and offers many benefits to consumers, including greater choice and competitive pricing and the opportunity to browse the entire GUESS watch range in one place.

H. Samuel is committed to offering consumers the largest possible range of fashion watches and delivering the best service possible. With over 150,000 visitors to the website each week, H. Samuel is a major player in the fashion watch and jewellery market and perfectly positioned to offer such a broad range of products to the consumer.

GUESS and H. Samuel have worked together to ensure that the collection is kept up to date and that all new releases will be available online at launch. This means that consumers can now view the entire, up to date GUESS watch collection in one place and choose from the complete range of Guess watches from the comfort of their own home, office or on the go. They can then choose to have their purchase delivered to store, their home or sent to a loved one as a gift with gift packaging.

Shalina Ganatra, Head of Multi-Channel for H. Samuel, is delighted to be able to offer such diversity of price and depth of range to H. Samuel’s online customers: “We always like to offer our customers as much choice as possible and this was the perfect opportunity for us to give that to them and the fact that it is a well-known and prestigious brand such as GUESS is the icing on the cake.”

This is good news for fans of the famous fashion brand and an opportunity for consumers who haven’t yet discovered the glamorous brand to enjoy the full range available. With something for everyone and every look, consumers can enjoy styles such as the GUESS Mini Prism White Stone Set strap watch with its sparkling dial and the stunning gold-plated Vista or the elegant Balcony range from among the whole GUESS collection.

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Citizen Watches Ambassador Kim Clijsters Misses Wimbledon

Citizen watches ambassador Kim Clijsters has confirmed that she will miss this year’s Wimbledon tournament.

The injury is the second suffered this year by Clijsters, after the first prevented her from playing in this year’s French Open. Clijsters sustained the new injury during her match against Romina Oprandi at the UNICEF Open in the Netherlands.

During the match, she skidded on the grass court and fell, twisting her right ankle which resulted in severe bruising and a tendon injury. The new injury is unrelated to her previous ankle problem and it is thought it could not have been prevented by the application of ankle tape.

The Citizen watches ambassador has been ordered to rest and will resume training in a month’s time to enable her to take part in this summer’s major US events such as the US Open, which takes place in late August. The event features Clijsters’ major sponsor Citizen watches as the official timekeeper.

Earlier this season, the player had to take time off to recover from shoulder and wrist injuries sustained as a result of the WTA tournament in Miami at the end of March. In early April, she injured her ankle whilst attending the wedding party of a cousin. She returned to the courts at the French Open but her lack of competitive play and training activity showed and she was ousted in the second round by the Dutch player Arantxa Rux, currently ranked 114th in the professional standings, 112 places below Clijsters.

Clijster has so far reached four Grand Slam finals and has won 34 singles titles in her career. She has also won 9 doubles titles with her partner, Japanese player Ai Sugiyama. She retired from the sport in 2007, playing her last tournament in Warsaw. Kim returned to the game in March 2009 initially aiming to participate in exhibition tournaments but returned to competitive tennis in August 2009. A few weeks later she returned to the US Open, the tournament she won in 2005.

To view over 7000 watches from more than 65 watch brands and to find out the latest developments in the world of watch brand ambassadors, visit the Watch Hut at http://www.thewatchhut.co.uk.

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Hollywood starlet Cameron Diaz is set to become the latest high profile celebrity to endorse TAG Heuer watches

Although an official announcement is yet to be made, reputable sources report that Diaz is set to join Leonardo DiCaprio as an ambassador for the popular, prestigious watch brand.

TAG Heuer watches, which are particularly popular in Diaz’s native US, have long been associated with some of Hollywood’s biggest stars; prior to DiCaprio’s current role as ambassador, Brad Pitt and Uma Thurman both featured in TAG Heuer campaigns.

With sources pointing to Diaz being next in line to the TAG Heuer ambassador throne, the company’s reputation for attracting the Hollywood elite is as strong as ever.

Diaz can currently be seen in cinemas in hit comedy ‘Bad Teacher’, where she stars alongside ex Justin Timberlake, and was last year ranked by Forbes Magazine as the third highest-paid actress in Hollywood.

The actress’s box office appeal has spanned over a decade of cinema, from her breakout turn in ‘There’s Something About Mary’ to dramatic roles (‘In Her Shoes’, ‘My Sister’s Keeper’), indie endeavours (‘Being John Malkovich’, ‘A Life Less Ordinary’) and successful franchises (‘Shrek’, ‘Charlie’s Angels’).

Her new role as TAG Heuer ambassador will cast Diaz in a promotional role for the Swiss watch brand. Upon an official announcement, promotional shots featuring Diaz wearing a timepiece will be expected shortly afterwards.

TAG Heuer watches have provided watch fans and collectors with the best in Swiss ‘avant-garde’ since 1860. Many of the brand’s watches have gone on to become iconic examples of watch-making craftsmanship, including the Carrera line and the infamous Monaco. TAG’s long-established relationship with the field of motorsports means Diaz will feel right at home, following her stint behind the wheel of an Indy Race Car in the first ‘Charlie’s Angels’ movie.

For more information on TAG Heuer watches and for all the latest ambassador developments, visit the Watch Hut at http://www.thewatchhut.co.uk.

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Emporio Armani S/S 2011 Collection at the Watch Hut

Make sure you spend your time stylishly this summer with a watch from the new Emporio Armani Spring/Summer 2011 collection, available now at the Watch Hut.

New Emporio Armani watches are just waiting to give your wrist a style overhaul, over at the UK’s largest watch website.

Famed for its sexy and youthful appeal, Giorgio Armani’s Emporio Armani brand is one of the most recognised fashion labels on the worldwide market today. Its clothing and accessories output is trendy, smart and cool – and its watches are no exception.

This season’s brand new Emporio Armani watches don’t fix what isn’t broken, providing the brand’s fashion-conscious followers with an extensive choice of sexy, sophisticated designer timepieces that complement the existing collection.

Key trends include the continuing popularity of black and white ceramic models, sporty yet smart chronograph bracelet watches, and contemporary takes on classic leather strap dress watches.

All-new Emporio Armani watches can be viewed on the Watch Hut’s dedicated brand section or within the ‘Latest New Models’ category.

The UK’s largest watch website is home to some of the world’s leading designer watch brands, including another hot Armani off-shoot, Armani Exchange. With over 6000 watches available from more than 60 popular watch brands, the Watch Hut is a one-stop destination for the best in wrist style.

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H.Samuel Has Announced A Drive To Support Charity In 2010

The UK’s favourite high street jeweller kicked off the year by selling Valentine’s beads by Truth to raise money for the Variety Club Children’s Charity. It followed this with a jewellery cleaning service in return for donations to help raise money for Haiti through UNICEF.

H.Samuel will continue raising money for the Variety Club Children’s Charity throughout the year with more promotions and tie-ins, in-store and online. As the UK’s most popular high street jeweller, with outlets throughout the UK and a retail website, H.Samuel is perfectly placed to promote the Variety Club and offer real and valuable support. The Variety Club is a family oriented charity with a wide appeal which mirrors the appeal and customer base of the famous high street jeweller.

2009 saw The Variety Club celebrate its 60th year of bringing hope, independence and freedom to children throughout the UK. Over the past 60 years The Variety Club has raised over £200 million and helped more than a million young people. With the help of companies like H.Samuel, 2010 should be an even better year.

The Variety Club is one of the country’s most famous and popular organisations. With a history stretching back to the Golden Age of British entertainment, the Variety Club has provided Sunshine Coaches, Easy Rider electric wheelchairs, once-in-a-life-time outings, equipment for children’s hospitals and support for youth groups. Staffed almost entirely by volunteers, the Variety Club is always keen for large and popular brands such as H.Samuel to offer support.

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Ernest Jones Announces Support For Memory4Teachers

Ernest Jones, the UK’s leading high street diamond and watch retailer, has announced that it is going to support the Memory4Teachers initiative which has been set up to supply teachers with free memory sticks to use for storage and that contain essential programmes and tools for teachers. Ernest Jones is supporting the programme through direct funding and an affiliate programme.

Umesh Bhudia, Online Media Manager at Signet, Ernest Jones’ parent company, said: “We are delighted to support this exciting initiative from Memory4Teachers. We believe that it is important for a nationwide jewellery retailer to take responsibility for the communities we are in and give back when we can. We will be developing more community initiatives like this in the future.”

The Memory4Teachers initiative has been developed in association with Local Education Authorities and Teachers’ Unions. The programme is designed to support teachers in their day-to-day operations with a range of software including a diary, timetable, lesson plans, calculator and access to numerous educational worksheets to support all areas of the national curriculum.

The scheme is also supported by recognised educational partners such as the Royal Society of Chemistry who provide some of the educational content on the memory sticks for teachers to use and also provide easy access to their own websites through the sticks.

Security is vital with any data tool used to carry information and each of the Memory4Teachers memory sticks is password protected and encrypted. This means that teachers can be assured that the information carried on the memory sticks remains confidential.

To get a memory stick, teachers simply have to register on the Memory4Teachers website and a key will be sent to them in January 2010.

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Signet Trading Announces New Partnership With Affiliate Network buy.at

Signet Trading and leading affiliate network, buy.at, has announced a partnership which will offer consumers greater access to money saving offers on gifts, jewellery and watches.

Signet Trading is the parent company to the UK’s leading high street jewellers H Samuel, Ernest Jones and Leslie Davies. As the UK’s leading jewellery and watch retailer, Signet offers a huge range of leading brand watches and jewellery and a wide range of offers and promotions. The new partnership with buy.at is hoped to boost consumer awareness of Signet’s two online stores, H.Samuel and Ernest Jones and promote greater consumer awareness of its offers and promotions.

Nicky Brown, Head of Multi Channel at Signet, commented, “Affiliate sales are a core element of our online marketing strategy and with the help of Buy.at we can grow our programme immensely.”

buy.at is one of the biggest affiliate networks in the UK with over 7 years experience working with the UK’s largest ecommerce retailers including Marks and Spencers, Next, La Senza, Mothercare and Additions, with a 200% increase in growth in the last three years.

Buy.at has been totally focussed on affiliate networks since 2002 and was bought out in 2008 by AOL, the industry’s largest advertising platform. This allows buy.at to deliver the world’s most powerful digital advertising solution by combining the AOL platform with mobile technology, video, Advertising.com third party displays, affiliate networks and the behavioural and contextual targeting capabilities of TACODA and Quigo.

One of the key reasons that Signet has chosen buy.at is because they operate an ‘open network’, which means that they allow their clients to build direct relationships with their affiliates. By allowing affiliates and advertisers to meet at networking and educational events valuable relationships are developed that allow clients and affiliates to learn from each other.

About Signet
H.Samuel and Ernest Jones are part of the world’s largest speciality jewellery group, Signet Jewelers. H.Samuel has almost 400 stores in the UK with over 140 years’ experience, starting in 1862 with a small store in Liverpool. Ernest Jones has grown from a single store on London’s Oxford Street in 1949 to a national chain of over 200 stores. Featuring an incredible range of branded watches, H.Samuel and Ernest Jones also have a stunning range of Pandora jewellery, Chamilia beads, collectibles and gifts for all occasions, offering something for every taste and style.

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H.Samuel Has Joined The Twitterati With Its Own Twitter Page

H.Samuel the jeweller has launched its own Twitter page, joining other leading high street brands such as Tesco and Next on the popular social networking site.

H.Samuel is following a growing trend in retail for engaging directly with customers. Any retailer looking to maintain its brand presence in the future and to stay competitive will be using social networking sites such as Twitter and Facebook to engage with customers and manage brands and reputations.

The H.Samuel Twitter page is designed to inform customers about offers, promotions, new products and brands as well as keeping consumers up to date with news about competitions and charity affiliations. The messages will be a mixture of information and fun and will be aimed at consumers, journalists and anyone interested in H.Samuel and its products, promotions, offers and brands.

According to Jason Edworthy, Signet Digital Comms Manager, “We want to engage with our customers, promote our offers and build our brand and online presence with witty, fun and informative Tweets aimed directly at our customer base.”

The benefit for consumers is access to up-to-the minute information about new brands, new offers, competitions and an insight into products that they might otherwise not consider or realise that H.Samuel stock, such as gifts and collectibles. Other benefits include news on exclusive products and competitions and the possibility for customers to engage in conversations directly with the brand if they have queries.

Regardless of the topic, the company intends for each Tweet to link to a promotion, information page or product. The Tweets themselves will not all be directly sales orientated and are intended to entertain and please the customer as well as inform them.

As well as promoting products and offers, H.Samuel is hoping to increase brand awareness at a crucial time in trading for all high street retailers. It is hoped that the Twitter page will drive footfall to stores and visits to the website.

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Ernest Jones Launched a Collection of Baume & Mercier Watches

Ernest Jones, the Diamond and Watch specialist has launched a collection of Baume & Mercier watches, offering consumers the chance to buy the high quality Swiss Made timepieces on the high street and online.

The selections of watches are crafted in steel or gold and in styles to suit both men and women. The collections available at Ernest Jones include the Classima Executive, which reinterprets Baume & Mercier watch-making tradition using mechanical movements enriched with small embellishments and refined finishes, and the Riviera collection, which revolutionised watch-making with a dodecagonal case. Ernest Jones also features the refined rectangular Diamant and Hampton ranges which offer a blend of elegance and modern design.

Also available at Ernest Jones is the iléa collection, a feminine range with sensual curves and flowing lines.

Founded in Switzerland in 1830, Baume & Mercier is a luxury watch brand that combines the finest watch making traditions with contemporary design and high quality components. In keeping with its pursuit of excellence, all Baume & Mercier watches bear the Swiss Made label and feature signed and numbered case backs. All movements are accredited by the Richemont Group. Baume & Mercier uses only stainless steel or 18ct gold bracelets and genuine alligator straps and all watches in these collections are water resistant with a two year international warranty.

Contemporary, classic and modern Baume & Mercier watches offer a unique style that reflects the taste and requirements of an aesthetically minded clientele. By valuing innovation, creativity and authenticity Baume & Mercier manufacture quality, first-class watches that are among the finest in watch making.

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Love’s Embrace Jewellery Collection at Ernest Jones

Ernest Jones has announced the launch of the Love’s Embrace jewellery collection featuring a range of silver and gold pendants, earrings and rings all set with diamonds. This is a glamorous collection of jewellery with pieces featuring an intertwined, tear-shaped love heart design set with diamonds to symbolize a loving embrace.

Featuring earrings, pendants and rings, consumers can put together an entire look from this one collection, allowing them to wear all their Love’s Embrace jewellery together for a stunning effect. Alternatively, consumers can simply accessorise with individual pieces to enhance their look.

The pendants in the Love’s Embracecollection either feature a symbolic embrace design or interlocked love hearts. Crafted in silver, white gold and two-tone gold, each piece includes a diamond set at its heart for a dazzling effect.

The earrings in the Love’s Embrace collection are crafted in 9ct white gold and feature the embrace design with a diamond at their centre.

The rings in the Love’s Embrace collection are also crafted in 9ct gold, and feature a fifth carat diamond for some extra dazzle and to enhance the symbol of love and romance.

The romantic design, high quality materials and the theme of the Love’s Embrace jewellery collection offers consumers a truly romantic and thoughtful gift for any occasion. It doesn’t matter if it is a birthday, anniversary, Mother’s Day, Christmas or Valentine’s day, Love’s Embrace jewellery offers consumers a truly romantic and quality gifting opportunity for any occasion.

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Titanium-Jewelry.Com, The Leading Online Jeweler, Offers Free 2-Day Shipping On Most Styles

Titanium-Jewelry.com, a leading online retailer of men’s wedding bands, tungsten rings, titanium rings and unique men’s jewelry, announces the arrival of the EM Wellington collection by Edward Mirell. The Wellington Collection was designed for today’s modern man who appreciates cutting edge designs.

“A famous clothing designer claimed that it’s not just the clothing, it’s about accessorizing to make a statement,” said Ron Yates, founder, Titanium-Jewelry.com. “Today’s modern man is returning to a bold yet sophisticated elegance with the jewelry he wears, whether the outfit is a business suit or a more casual style. Accessorizing with contemporary jewelry makes you stand out in a sea of black suits. ”

The EM Wellington Titanium Ring features black titanium with sterling silver inlay, boasting a generously wide 9mm band with a striking contrast of thin and thick parallel bands of silver. The matching necklace, cufflinks, key ring and bracelet complete the collection. The EM Wellington ring and companion pieces are perfect for the stylish man who desires an understated yet timeless addition to his wardrobe. In addition, because the Wellington collection is made of Edward Mirell’s proprietary Black Ti™, which resists minor scratches and has a high luster shine, the jewelry will keep the new look much longer than a gold, silver or platinum ring.

Known for its distinctive designs that blend art with the science of metallurgy, Edward Mirell is the brainchild of jewelry designers Edward Rosenberg and Mirella Connor. Rosenberg, CEO of Spectore Corp., the parent company of Edward Mirell, pioneered the use of titanium in high-end jewelry design and fabrication more than 30 years ago when the material was used primarily in aerospace. His foray into the use of contemporary metals led to Edward Mirell becoming the authority on titanium jewelry innovation.

In addition to carrying the Edward Mirell collection, Titaniun-Jewelry.com offers sophisticated designs from ArtCarved, Benchmark, COGE, Diana Classic, Formotion Watches, J.R. Yates, Orange County Choppers and Triton. Enticing grooms and couples worldwide, the online retailer provides a multitude of styles and metals representing the best selection of palladium rings, titanium rings, tungsten rings, and men’s wedding bands for the fashion forward male and female demographic.

For a limited time, Titanium-Jewelry.com is offering $25 savings on orders of $100 or more. To receive promotion, please use coupon code FLY25 at checkout.

About Titanium-Jewelry.com
Titanium-Jewelry.com provides a wide selection of titanium rings, tungsten rings, men’s watches and black titanium jewelry uniquely styled for men and women. Experts in modern mens wedding rings and modern metals jewelry, Titanium-Jewelry.com leads the industry in contemporary jewelry fashions. For more information, please visit www.Titanium-Jewelry.com.

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Ernest Jones To Celebrate Its 60th Year In Retail – Launches A 60 Diamond Pendant

Ernest Jones, the Diamond and Watch Specialist, has launched a new exclusive 60th Anniversary Pendant to celebrate its 60 years in business. With a total 0.60 carat, the 60th Anniversary Pendant is on offer at half price and is an amazing way for Ernest Jones to celebrate its diamond anniversary.

Featuring a dazzling 60 diamonds, one for each year that Ernest Jones has been trading, the launch of this 60th Anniversary Pendant is the cornerstone of a campaign to celebrate the first 60 years of the diamond jewellery specialist.

Jeff Jones, Brand Manager at Ernest Jones, offered his thoughts about the anniversary celebrations, “As Ernest Jones is ‘The Diamond and Watch Specialist’, and I am delighted that we are celebrating our diamond anniversary. It is right that we share this occasion with our customers who have trusted us to find them the perfect diamond over the last 60 years. To celebrate this important landmark we have selected an even finer range of diamonds for 2009 which can only be found at Ernest Jones, including our exclusive Leo Diamond.”

The 60th Anniversary Pendant is exclusive to Ernest Jones. Each of the 60 pavé cut diamonds has been hand set by skilled craftsmen in 9ct white gold. Styled to capture the magic and elegance of vintage jewellery, Ernest Jones has created a dazzling way to celebrate its diamond anniversary. It is also a fantastic opportunity for customers to buy a truly stunning piece of jewellery at a great price in these credit crunch times.

To complement the 60th Anniversary Pendant, the Ernest Jones website has also assembled a Vintage Style Collection of jewellery. Featuring 9ct white gold diamond set pendants, earrings and bangles, the glamorous exclusive Vintage Style Jewellery collection is only available at Ernest Jones.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality retail jeweller.

Founded in 1949, Ernest Jones stores have been one of the leading high street retailers of quality diamond rings, jewellery and watches in the UK for 60 years. Catering for the higher end of the middle market, Ernest Jones offers quality, service, exclusive products, designs and brands.

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Melrose Jewelers, U.K.’s #1 Online Rolex Retailer, Today Announced the Top 5 Rolex Super President Watches Demanded in the UK

Melrose Jewelers, U.K.’s #1 Online Rolex Watch Retailer, today announced the top 5 Rolex Super President Watch Models demanded in the United Kingdom on its website this Winter.

Ranking from 1 to 5 in popularity, the Rolex watch models Men & Women in the U.K. wanted are as follows. These models can be viewed by visiting Melrose Jewelers’ website and typing in the id # (in parentheses) in the top right search box.

1. Mens Champagne String 3ct Channel Set Rolex Day Date Super Presidential (129)

2. Men’s Champagne String Beadset Rolex Day Date Super Presidential (105)

3. Ladies Mother of Pearl Diamond Dial Rolex Super President (413)

4. Ladies Champagne Dial Rolex Super President (404)

5. Mens White Gold Pave Diamond Dial 3 Carat Channel Set Rolex Day Date Super President (136)

About Melrose Jewelers
Melrose Jewelers is the nation’s leading online retailer of Rolex wrist watches including mens watches and ladies luxury watches and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying a Rolex or other luxury watch shouldn’t be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile Melrose Jewelers provides customers with low, no-haggle pricing, luxury wrist watches that are either new and unworn or pre owned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you’ve received your purchase. Melrose Jewelers is a proud member of the Verified Internet Diamond Purchasers Association, the Jeweler’s Vigilance Committee, the Jewelers of America, the Manufactures and Jewelers Association of America, the International Watch & Jewelry Guild, the National Association of Watch Collectors, and the California Sheriff’s Association. Melrose Jewelers uses only Conflict-Free Diamonds and those imported through the Kimberley Process as signed into act by U.S. Congress in 2003. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A.

Melrose Jewelers also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watch Blog is the world’s largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watch blog contains articles about Rolex watches owned, Warren Buffett, Tara Reid, Danica Patrick, Matthew McConaughey, Eva Longoria Parker, Tokio Hotel, Tobey Maguire, Lindsey Lohan, Eddie Murphy, Tom Selleck, Jennifer Garner, Donald Trump, Skepta, Jennifer Lopez, Lance Armstrong, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Drew Barrymore, DJ Am, Tim Tebow, Colt McCoy, Jay-Z, Zara Phillips, Barack Obama, O.J. Simpson, Madonna, Ana Ivanovic, Jennifer Aniston, Paris Hilton, Orlando Bloom, Tupac Shakur, Lily Allen, & Wiley. Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers.

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Cartier and Audemars Piguet fine luxury watches, both new and used are now available from Melrose Jewelers

Cartier and Audemars Piguet: Melrose Jewelers, USA’s #1 Online Rolex Watch Retailer, today launched over 100 New Models of New and Preowned Mens and Ladies Cartier and Audemars Piguet fine luxury watches for sale at it website, http://www.melrosejewelers.com. Long known for its leading position at USA’s #1 Online Retailer of Rolex watches, Melrose Jewelers now carries a more diversified watch luxury wrist watch product line demanded by today’s doctors, lawyers, CEOs and other accomplished professionals.

Melrose Jewelers now carries New and Unworn Mens Cartier fine watches including the Mens 18K Yellow Gold Cartier Roadster Chronograph, Men’s Stainless Steel Cartier Chronograph, Mens Stainless Steel Cartier GMT, Mens Two Tone 18K/SS Cartier Roadster, Men’s 18K Yellow Gold Alligator Cartier Santos 100 XL Chronograph, Men’s Stainless Steel Alligator Cartier Santos, Men’s Stainless Steel Cartier Santos Galbee XL, Men’s Two Tone Alligator Cartier Santos 100, Men’s Stainless Steel Cartier Must 21 Chronoscaph, Men’s Two Tone Cartier Panthere, Men’s 18K White Gold Channel Set Bezel Alligator Cartier Pasha, Men’s 18K Yellow Gold Channel Set Bezel Alligator Cartier Pasha, Men’s Stainless Steel Cartier Pasha, Men’s Stainless Steel Cartier Pasha C35, Men’s Stainless Steel Cartier Pasha Seatimer, and Men’s Stainless Steel Cartier Pasha Chronograph

Melrose Jewelers also carries New and Unworn Ladies Cartier luxury watches including the Ladies Cartier Roadster, Ladies 18K White Gold Cartier Roadster, Ladies 18K Yellow Gold Beadset Bezel Cartier Roadster, Lady Stainless Steel Cartier Roadster, and Ladies Two Tone Cartier Roadster, Ladies Stainless Steel Cartier La Dona, Ladies Two Tone Cartier Ballon Bleu, Ladies 18K Rose Gold Beadset Bezel Alligator Cartier Santos Dumont, Ladies 18K White Gold Beadset Bezel Cartier Santos Demoiselle, Ladies 18K Yellow Gold Alligator Cartier Santos Dumont, Ladies Two Tone Cartier Santos Demoiselle, Ladies Stainless Steel Cartier Santos Demoiselle, Ladies 18K White Gold Beadset Bezel Cartier Tank Americaine, Ladies 18K White Gold Beadset Bezel Cartier Tank Americaine, Ladies 18K Yellow Gold Beadset Bezel Cartier Tank Americaine, Ladies Stainless Steel Cartier Tank Francaise, and Ladies Two Tone Cartier Tank Francaise. All Mens & Ladies Cartier watches are available athttp://www.melrosejewelers.com/category/cartier_watches.htm

Melrose Jewelers now carries New and Unworn Mens and Ladies Audemars Piguet luxury watches including the Mens 18K White Gold Audemars Piguet Millenary, Mens Audemars Piguet Royal Oak Date, Men’s Audemars Piguet Edward Piguet Tourbillon, Mens Audemars Piguet Jules Audemars “Arnold’s All-Stars”, Men’s Audemars Piguet Royal Oak Chronograph, the Ladies 18K Yellow Gold Audemars Piguet Royal Oak Chronograph, Ladies 18K Yellow Gold Audemars Piguet Promesse Mini, the Ladies 18K White Gold Full Pave Audemars Piguet Promesse Mini, Lady Audemars Piguet Rubber, and Ladies Stainless Steel Audemars Piguet Royal Oak Offshore. All Audmears Piguetwatches are available athttp://www.melrosejewelers.com/category/audemars_piguet_watches.htm

About Melrose Jewelers
Melrose Jewelers is the nation’s leading online retailer of Rolex wrist watches and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying a Rolex or other luxury watch shouldn’t be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile Melrose Jewelers provides customers with low, no-haggle pricing, luxury wrist watches that are either new and unworn or preowned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you’ve received your purchase. Melrose Jewelers is a proud member of the Verified Internet Diamond Purchasers Association, the Jeweler’s Vigilance Committee, the Jewelers of America, the Manufactures and Jewelers Association of America, the International Watch & Jewelry Guild, the National Association of Watch Collectors, and the California Sheriff’s Association. Melrose Jewelers uses only Conflict-Free Diamonds and those imported through the Kimberley Process as signed into act by U.S. Congress in 2003. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., Rolex International, Cartier, or Audemars Piguet.

About the Melrose Jewelers Rolex Watch Blog:
The Melrose Jewelers (MJ) Rolex Watch Blog is the world’s largest independent news website about Rolex events and Rolex in pop culture. With over 300 articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watch blog contains articles about Rolex watches owned by Barack Obama, John McCain, Lily Allen, Flavor Flav, Danica Patrick, Lindsay Lohan, Placido Domingo, Lance Armstrong, Mark McGrath, Jessica Simpson, Eric Clapton, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Vince McMahon, Rita Hayworth, Benicio Del Toro, Brad Pitt, Benicio Del Toro, Rita Hayworth, Vince McMahon, The Dalai Lama, Zara Phillips, Saddam Hussein, O.J. Simpson, Guy Ritchie, Madonna, Ana Ivanovic, Matt Damon, Genki Sudo, Drew Barrymore, DJ Am, Tim Tebow, Colt McCoy, Jay-Z, Ari Emanuel, Jennifer Aniston, Orlando Bloom, Paris Hilton, Daniel Craig, Tupac Shakur and Wiley,

Melrose Jewelers has recently launched its Rolex website in Tokyo, Japan at http://www.melrosejewelers.jp

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Melrose Jewelers would like to thank its nearly 10,000 Rolex watch customers for their loyalty and support through this tough economy and wishes everyone a warm and prosperous 2009

Melrose Jewelers, USA’s #1 Online Rolex Watch Retailer, http://www.melrosejewelers.com, would like to wish its nearly 10,000 Rolex watch customers and its many Rolex customers-to-be a very Merry Christmas, Happy Hanukah, and a Happy New Year! We, at Melrose Jewelers, know these are tough economic times and, like many this year, Melrose Jewelers has struggled while selling its Rolex watches at a heavy discount, on the Internet. At times Melrose Jewelers has sold its Rolex watches at or just above cost, losing money in its business, in order to help consumers purchase a Rolex watch at an affordable, reasonable, and non-exploitative cost. Melrose Jewelers believes that ethics in the jewelry & watch industry are lacking and MelroseJewelers.com was established with the sole purpose of bringing Rolex, the most popular luxury watch brand and one of the most philanthropic companies in the world, to the masses of hard working American men and women.

Melrose Jewelers was established nearly 5 years ago and has grown its websites to the top ranking in the United States, United Kingdom, & Canada, shipping nearly 10,000 authentic Rolex watches in its history. Its employee size has grown 10-fold including as it has supported higher education, recruiting graduates from the University of Southern California (USC), University of California, Los Angeles (UCLA), Vanderbilt University, University of California, San Diego (UCSD), Loyola Marymount University (LMU), University of Massachusetts, Western Michigan University, University of California, Riverside and Cornell University.

Founded by its current President, as an MBA student, in order to help pay for his graduate school education, Melrose Jewelers was established with the sole goal of aiding hard-working American citizens to obtain luxury at an affordable price. Mimicking the business models of innovative companies such as Progressive Insurance and CarMax, Melrose Jewelers prices its Rolex watches at as little as 15% above cost as it believes that the percentage is a high enough to allow for a profit for our company while still providing a fair price for consumers. The management team at Melrose Jewelers believes that the jewelry & watch industry has, historically, sought to squeeze high margins out of its customers by occasionally opting to misguide and deceive its customers. Melrose Jewelers believes this is not only wrong but un-American and unethical. We, at Melrose Jewelers, hope to set an example for others in our industry by choosing to be honest and straight-forward with our customers, with fixed, discounted pricing, clarity on authenticity and diamond color/clarity, and service-oriented sales incentivized by customer satisfaction, not profit.

Melrose Jewelers would like to thank the following people for helping to make its business a success: its hard-working employees and their families who put up with their long hours and late nights coming home, its watchmakers, polishers, and jewelers who work tirelessly on our watches to make our customers’ smiles come alive, its many vendors and strategic partners including its web development and design teams who keep its website up and running, its analysts and writers who have developed the best Rolex education and information website on the web athttp://www.melrosejewelers.com/content/rolex_education.htm and the world’s most popular Rolex and luxury watch Blog at http://www.melrosejewelers.com/rolex-watch-blog/, Federal Express for shipping our watches with a near 0.0% loss rate, the Rolex corporation, a company which opts to give the majority of its hard-earned profits back to charity year after year, and lastly, you, our customers whose daily interaction with us has not only enriched our lives, but who have helped us feed our families, pay our student loans, and allowed us, as individuals to survive through these tough economic times.

Lastly, Melrose Jewelers would like to thank its competitors, who have kept us on our toes, continuously innovating and challenging us to be better at what we do. Melrose Jewelers, in 2008, performed a series of test purchases from a number of our competitor websites and found the following companies to have excellent quality watches in their respective countries. Melrose Jewelers believes in fair trade and healthy competition. We, at Melrose Jewelers, feel we offer the best value on the Net for any Rolex watch but, simply put, if you’re not buying a Rolex from Melrose Jewelers, we encourage you to buy a Rolex from any of the fine companies below.

United States:
Portero (Portero.com)
JomaShop (JomaShop.com)
A&E Watches (A & E Watches at andewatches.com)
Bernard Watch Company (bernardwatch.com)
Time & Gems (timeandgems.com)
Stein Diamonds

United Kingdom:
Dream Watches (Dream-watches.co.uk)
Blowers Jewellers (blowers-jewellers.co.uk)
Watchfinder.co.uk
Ukwatches.com
Second Time Round (Secondtimeround.com)

Thank you again for your support in 2008. We wish you Happy Holidays for you and your loved ones and a warm and prosperous 2009!

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Last Minute Christmas Rolex Sale at Melrose Jewelers

Melrose Jewelers, USA’s #1 Online Rolex Watch Retailer, today announced its Last Minute Christmas Rolex Sale on Mens Rolex President & Ladies Rolex Oyster Perpetual Datejust Watches. All Melrose Jewelers watches bought prior to end of day Tuesday, December 23nd will be shipped for delivery prior to Christmas. Visit our website at http://www.melrosejewelers.com or call 1-888-574-1250

Men & Women can now buy Rolex Datejust watches from $2325, 18K Gold Rolex President watches from $6225, and Rolex Super President watches starting from $7285. Each Rolex watch ships in “Showroom” Mint condition with a full appraisal from the Los Angeles International Gemological Laboratory, a full genuine Rolex parts guarantee of authenticity, as well as a 3-day inspection period during which customers can make sure their watch is exactly as described.

Melrose Jewelers 3 Most Popular Christmas Rolex specials for women are the:

1) Lady Silver Diamond Dial Stainless Steel Rolex Datejust w/ 1.0 Carat Channelset Diamond Bezel 25% OFF or Only $3,535 at:
http://www.melrosejewelers.com/info/rolex_datejust_ss_channel_set_silver_jub_611.htm

2) Lady Two Tone 18K/SS Silver Diamond Dial Rolex Datejust w/ Beadset Diamond Bezel 20% OFF or Only $3235 at:
http://www.melrosejewelers.com/info/2_tone_jubilee_504.htm

3) Lady 18K Rolex Super President w/ Pave Diamond Band, Dial & Bezel (284 Total Diamonds): 25% OFF or Only $9135 at:
http://www.melrosejewelers.com/info/ladies18k_super_president_pave_dial_407.htm

The most popular Mens Christmas Rolex specials are:

1) Mens 18K Rolex Day Date Super President w/ Diamond Band, Dial & Bezel 20% OFF or Only $10,525 at:
http://www.melrosejewelers.com/info/rolex_day_date_super_president_115.htm

2) Mens Stainless Steel Rolex Datejust w/ Silver Diamond Dial & Chanel Set Diamond Bezel 20% OFF or $3,425 at
http://www.melrosejewelers.com/info/datejust_stainless_steel_channelset_314.htm

About Melrose Jewelers

About the Melrose Jewelers Preowned Rolex Standards:
The 2008 Preowned Rolex Awards Winners are: Watch Finder (WatchFinder) WatchFinder.co.uk, Second Time Round (Second Time Around) SecondTimeRound.com, Dream Watches Dream-Watches.co.uk, Watches.co.uk, & Blowers Jewellers blowers-jewellers.co.uk, A and E Watches (A & E Watches,A&E Watches),Time and Gems (Time & Gems, Time&Gems), Portero, JomaShop (Joma Shop),Bernard Watch and Stein Diamonds.

Melrose Jewelers, USA’s largest online Rolex retailer, is a member of the NAWCC (National Association of Watch Collectors), the MJSA (Manufacturers & Jewelers Association of America) and the California Sheriff’s Association. Rolex Datejust, Rolex Oyster Perpetual, Rolex Day Date President and Presidential, Rolex Oyster, Rolex Submariner, Rolex GMT Master, & Rolex Daytona are trademarks of Rolex USA. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. All Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches are available from Melrose Jewelers.

Melrose Jewelers warranties it watches solely through its store. Rolex USA has no obligation to service watches sold by Melrose Jewelers.

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Ernest Jones Online Launches New DHL Delivery Service For More Delivery Times, Improved Security And Customer Satisfaction

Ernest Jones, the Diamond and Watch Specialist, has launched a new DHL delivery service to complement its existing Royal Mail service. For greater customer convenience, the new service offers an alternative secure delivery option for only £6 to any address in the UK (excluding Eire and the Channel Islands). DHL will deliver between 12pm and 9pm.

The DHL Life Style courier service was chosen to offer Ernest Jones customers further flexibility and convenience. DHL uses Lifestyle Couriers who are familiar with their local area and will aim to deliver orders when the customer is likely to be at home. However, should redelivery be necessary, DHL offers a flexible re-delivery service. The service is available for any products bought online from Ernest Jones, includingTag Heuer watches and diamond engagement ringsthrough to gifts and tableware.

A secure and reliable service, the DHL courier delivery costs £6 for any order and has the following lead times, which are provided in checkout:

DHL delivery lead times are extended over public holidays, and expected delivery dates are provided in checkout.

Ernest Jones will continue to offer secure Royal Mail delivery services at their usual rates with Standard, Next Day and Free Delivery on orders over £50. Customers can also select a free Delivery To Store service that allows customers to collect their purchases at their local store at no additional cost.

This tie up with DHL is particularly timely for Ernest Jones, as it means that the Diamond & Watch Specialist are able to fulfil Christmas delivery on orders placed right up to 3pm on the 23rd December. This puts Ernest Jones right up there in the top bracket of retailers for online delivery this Christmas, with only the likes of Amazon UK offering a Christmas Eve order fulfilment service in the London and Birmingham areas.

About Ernest Jones: The Diamond and Watch Specialist 
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of premium brand watches and a selection of high quality, beautiful diamond jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewelers Limited, the world’s largest speciality retail jeweller.

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Ernest Jones Has Launched A Range Of New And Exclusive Watches From The World’s Top Brands For Christmas And Beyond

Ernest Jones, the diamond and watch specialist has launched 34 new and exclusive watches, enhancing its already impressive range of watches. Just in time for Christmas, this collection offers customers the chance to buy an exceptional gift for themselves.

The collection features a stunning range of new watches including the Nautica NMXmen’s titanium chronograph, SEIKO Sportura chronograph and the stylish Tissot T-Touch Expert men’s watch plus many more. Each of the watches is exclusive to Earnest Jones online and in store.

Stephen Gaunt, Ernest Jones’ brand manager, is very excited about this new offering. He said: “Our partnerships with the world’s major brands result in exclusive designs which are available only at Ernest Jones. These pieces include prestigious watches from TAG Heuer, Rado and Hamilton, fashion brands such as DKNY, Emporio Armani, Burberry and Nautica, as well as traditional brands such as Tissot, Seiko, Rotary and Citizen.”

He continued; “Ernest Jones has one of the largest ranges of watch brands on the High Street and we’ve just enhanced this range with some new and exclusive timepieces. This season we’ve added over 800 new watches to our collection. We’re particularly excited about the new Ball watches.”

TAG Heuer has been leading the Swiss watch industry for almost a century and a half. Ground breaking and innovative, this brand is endorsed by the world’s most glamourous sporting celebrities including Tiger Woods, Maria Sharapova and Lewis Hamilton.

DKNY watches for ladies and men are packed with the creativity, quality and innovation that is frequently associated with Donna Karan, whilst also expressing the energy and excitement of New York.

SEIKO has also enjoyed a long and prestigious relationship with the sporting world through sponsorship agreements. They have been involved in the Olympic Games, international athletics, Formula One, football world cups and sailing. SEIKO is an official partner of the Honda F1 Racing team.

Hamilton is one of America’s leading watch brands. Renowned for accuracy, durability, style, technology and innovation, Hamilton watches also has a long relationship with Hollywood, appearing in more than 300 films. Hamilton watches have been worn by a number of Hollywood legends, from Will Smith to Elvis Presley.

Watches from the aforementioned brands are available at Ernest Jones stores and from the Ernest Jones website now.

About Ernest Jones:
Ernest Jones, the diamond and watch specialist has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality jewellery retailer.

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Hollywood Stars Have Been Found Sporting Rolex Watches, Is This A Phenomenon Or Could The Economy Be Spawning A Return To A New Style Of Conservatism?

Rolex: Roger Federer, a world-famous tennis-star, is obsessed with his Rolex Day Date President at a time where young Hollywood stars have been found sporting newer styles by Cartier, Gucci, and Chanel. Rolex is a much more conservative brand and the Rolex Day Date President which Federer sports is a watch that has primarily worn by America’s CEO’S and presidents, including Eisenhower, Kennedy, Nixon, Ford, and, now, even Barack Obama and John McCain. What about this watch’s history is causing so much renewed interest among today’s Hollywood elite?

The Rolex Day Date is also known as the ‘President’ for a very unique reason. The chairman of Rolex presented President Eisenhower with the Rolex Day Date in 1948 to celebrate the victory over the Nazis in World War II. In 1956 Eisenhower’s watch needed a new solid gold bracelet and Rolex delivered to President Eisenhower a new bracelet with a concealed clasp. Soon after, this bracelet became known as the “President” bracelet and the Day Date watch was also nicknamed the “President” watch. Given President Eisenhower’s public love for the watch Rolex officially launched the wristwatch for public sale that year, in 1956 and it became a huge hit.

Rolex introduced a new version of the Day-Date this year, 2008. The new Day-Date watch, the Rolex Oyster Perpetual Day-Date II, has a new 41 cm case, larger than the old 36 cm case. It also features a Parachrom-blu hair-spring and Paraflex shock-absorber which makes it more resistant to shock and magnetism. Prestigious and classy, the Rolex Day-Date is available in white-gold, yellow-gold, rose-gold and platinum and are priced at around $20,000.00 retail or around $8000 from Preowned Rolex watch retailers such as Melrose Jewelers, http://www.melrosejewelers.co.uk

Given Rolex’s recent boost in popularity it seems that, once again, America has fallen in love with all items affiliated with the Presidency. Both Barack Obama and John McCain have been seen sporting Rolex watches and as we enter an election period, the Rolex Day Date President may become more popular than ever.

For more about Rolex Watches and fashion current events visit the Rolex Watch Blog athttp://www.melrosejewelers.co.uk/rolex-watch-blog/

View a wide selection of Rolex President watches worn by celebrities and available for sale, visit http://www.melrosejewelers.co.uk/presidents.htm

Melrose Jewelers, http://www.MelroseJewelers.co.uk , UK’s largest online Rolex retailer, is a member of the NAWCC (National Association of Watch Collectors), the MJSA (Manufacturers & Jewelers Association of America) and the California Sheriff’s Association. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. All Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches are available from Melrose Jewelers. Rolex Datejust, Rolex Oyster Perpetual, Rolex Day Date presidential and Rolex Oyster are trademarks of Rolex USA and a list of New Rolex Watch Dealers can be found at the Rolex website. Melrose Jewelers intends to complement the jewelry store offerings of Tiffany’s (NYSE: TIF), Zales (NYSE: ZLC), Amazon.co.uk (NASDAQ: AMZN), Blue Nile UK (NASDAQ: NILE), and Signet (Kay Jewelers & Jared The Galleria) (NYSE: SIG) with Rolex wristwatches. Melrose Jewelers has the world’s largest information and education section guide about Rolex watches found here: http://www.melrosejewelers.co.uk/content/rolex_education.htm

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Melrose Jewelers Today Launched The World’s Largest Rolex Watch Education & Reference Guide

Rolex: Melrose Jewelers, USA’s #1 online Rolex watch retailer, today launched the world’s largest Rolex Watch Education & Reference guide. The MJ Rolex Reference Guide includes analysis on distinguishing between Genuine and Replica Rolex watches, a history on Rolex watches and the Rolex corporation, Rolex cultural events & the significance of Rolex in the media, Rolex care & restoration, as well as comprehensive histories and analyses of 18 Rolex wristwatch models including the Rolex Day Date President, Datejust, Explorer, Rolex GMT-Master, Milgauss, Oyster Perpetual Datejust, Submariner, and the Rolex Yacht-Master.

Business Week lists the Rolex brand as #71 in the world with its brand value at nearly $5 billion. Rolex watch sales along with luxury goods sales are booming, even with the housing recession. Now, individuals interested in purchasing a Rolex, looking up reference information about their Rolex watch, looking to care for or restore their Rolex watch, or interested in learning about the history of Rolex’s brand, watches, and its company can now use the Melrose Jewelers Rolex Reference Guide to obtain independent, unbiased information about Rolex.

Mike Moon, Head of Market Research at Melrose Jewelers states, “As the nation’s largest online retailer of Rolex wristwatches, we realized there was an immense amount of incorrect information out there about Rolex watches. Every website has their own opinion about what differentiates an authentic Rolex from a fake one, what certain Rolex reference numbers mean, and which events in history helped to name and shape the Rolex watch models like the Rolex President and Datejust. It’s just not fair to the unknowing consumer who has to spend hours upon hours searching about Rolex only to be potentially taken advantage of. We’ve invested a lot of time and money into creating the MJ Rolex Reference Guide with the sole purpose of cleaning up and clarifying an otherwise, very unclear industry with the belief that a more informed consumer base makes for a better overall industry.”

ABOUT MELROSE JEWELERS:

Melrose Jewelers, http://www.MelroseJewelers.com, USA’s largest online Rolex retailer, is a member of the NAWCC (National Association of Watch Collectors), the MJSA (Manufacturers & Jewelers Association of America) and the California Sheriff’s Association. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. All Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches are available from Melrose Jewelers. Rolex Datejust, Rolex Oyster Perpetual, Rolex Day Date Presidential and Rolex Oyster are trademarks of Rolex USA and a list of New Rolex Watch Dealers can be found at the Rolex website. Melrose Jewelers intends to complement the jewelry store offerings of Tiffany’s (NYSE: TIF), Zales (NYSE: ZLC), Amazon.co.uk (NASDAQ: AMZN), Blue Nile UK (NASDAQ: NILE), and Signet (Kay Jewelers & Jared The Galleria) (NYSE: SIG) with Rolex wristwatches.

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