Paris, France, 2014-3-24 — /EPR Retail News/ — The first of its kind in France: from 19 to 25 March, Carrefour will be treating fashion fans to a completely new experience in partnership with Clear Channel. With “My Virtual Look by Tex”, which combines augmented reality and motion recognition, customers can say goodbye to the grind of trying clothes on. All they have to do is stand in front of a screen, swipe through Carrefour’s new Tex collection with their fingers and they can instantly try out new looks. An opportunity for Tex to showcase its new women’s ready-to-wear collection.
“My Virtual look by Tex”: an innovative virtual experience available in stores and on the social networks
Carrefour is creating quite a buzz with “My virtual look by Tex” in partnership with Clear Channel in six of the shopping centres in which its hypermarkets are located in France: Belle-Épine in Thiais (Paris region), Carré Sénart in Lieusaint (Paris region), Beaulieu in Nantes (western France), Ecully in Lyon, Portet sur Garonne in Toulouse (south-western France) and Rives d’Arcins in Bègles (south-western France).
No need to try everything on with “My Virtual look by Tex”. To choose their clothes and create a look for themselves, all customers have to do is stand in front of a screen and use their fingers to swipe through the new Tex collection. They simply select the items that they like. They are then scanned and filmed before appearing on the screen clothed in the items they have selected. And just like in a proper fitting room, they can see themselves from all angles so they can decide which ones to buy with complete peace of mind. An innovation that saves time and makes shopping for clothes easier.
As a way of continuing with the experience on the social networks, Carrefour is inviting these avid followers of fashion to try their luck at winning one of 10 coupons worth €100. Once they have finished trying clothes on, they can have their photo taken from the virtual fitting room and then share it with their friends using the #MonLookVirtuelTEX hashtag.
A technological feat made possible thanks to Clear Channel’s expertise
Clear Channel Play’s Create division – which combines technology, event-staging and creativity – has developed something for Carrefour that is more than just a fitting room: it’s a genuine virtual showroom. Blending augmented reality so that customers can try out different looks with motion recognition so they can see themselves from every angle, the “My Virtual look by Tex” portrait screens/fitting rooms provide a truly innovative experience the likes of which have never been seen in France.
“We are delighted to be able to treat our customers to a new virtual experience the likes of which have never been seen before in France… and to surprise them”, says Thierry Pelissier, Marketing Director for Carrefour France. “’My Virtual look by Tex’ is a glimpse of the future and a new opportunity to introduce our customers to Tex – our brand of clothing and fashion accessories at Carrefour’s low prices”.
“Innovation is what Clear Channel is focused on – innovating new concepts, new methods or new technologies”, says Emmanuel Pottier, Clear Channel Play’s Chief Operating Officer. “Our aim is to make predictions about consumers’ new requirements and develop solutions to meet them, as well as those of advertisers. We are very pleased to have designed “My Virtual look by Tex” with Havas Media France and to be working with Carrefour on this new adventure”.
Carrefour: a retailer that is constantly seeking to innovate and be connected
For 50 years, Carrefour has been constantly evolving and breaking new ground so that its customers are able to enjoy sneak previews of the best innovations. In 2012, Carrefour surprised travellers at railway stations in Paris (Gare de Nord) and Lyon (Lyon Part-Dieu) with its “Virtual stores”, offering them the option to do their shopping via their smartphones in the middle of a station thoroughfare. And in 2013, Carrefour set up a temporary store in front of the Défense during the Wine Fair, offering passers-by the opportunity to discover a selection of Carrefour winds, talk to wine experts and winegrowers and to submit orders directly via their smartphones or tablet computers.
About Carrefour
Carrefour has over 4500 stores in France operating in 4 formats hypermarket, supermarket, convenience and cash & carry). For 50 years, Carrefour has been a partner in the daily lives of millions of customers, offering them a wide range of products and services at the lowest prices. In all its activities Carrefour embraces its economic, social and environmental responsibilities, and is committed to the quality of its products and its customers’ satisfaction.
For more information, visit: www.carrefour.com (press area), www.carrefour.fr
Or follow us on Twitter: @CarrefourFrance
About Clear Channel
Clear Channel Play is the new brand for Clear Channel Outdoor’s digital business. A major world player in Outdoor Communications, it has 750,000 advertising displays in 30 countries on 5 continents, it employs 7800 people and posted turnover of US$3 billion in 2012.
A dedicated and multidisciplinary team that forms part of the Strategy and Innovation Department heads up this business in France. In France, Clear Channel Play currently has 800 full HD 65-inch portrait screens in the country’s 50 largest shopping centres making up an exclusive network of fully digital malls, the Giant Screen at the Défense (66 m²) and Digital Dream (250 m²) at the Quatre Temps shopping centre in Puteaux.
Carrefour press office
+33 (0)1 58 47 88 80 / presse_france@carrefour.com
Clear Channel press office
Véronique Ferrantin – Head of Communications
+33 (0)1 41 86 44 95 / +33 (0)6 85 82 54 27 vferrantin@clearchannel.fr
###
